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From YouTube: Pricing page AB testing feature comparison display 10620
Description
The Digital Experience team is discussing the results of a recent AB test on the pricing page as well as what we're planning to do next.
A
Hello,
we're
gonna
go
over
the
pricing
test
on
the
about.gitlab
page
for
my
keyboard.
Just
stopped
working.
Sorry
about
that,
and
so
far
the
results
are
pretty
much
an
even
split
kind
of
50
50.,
for
you
know
overall
did
people
click
the
buy
now
purchase
button
or
not
it's
been
more
than
two
weeks
and
we're
not
seeing
any
deviation
from
this
pattern.
A
So,
even
though
there's
not
a
large
statistical
significance,
we
feel
pretty
confident
in
the
results
that
we're
seeing
so
far
and
it's
pretty
even
split
across
the
board
between
free
premium
ultimate
did.
They
click
contact
sales.
It's
there's
not
a
huge
change
between
the
two
and
so
that's
kind
of
the
the
first
thing
we've
learned
and
yeah
on
to
jess.
C
Yeah
and
based
on
our
data
right
now,
you
know
we
we
actually
started
really
liking
this
test
option
and
and
we're
really
rooting
for
it.
The
numbers
don't
lie,
though,
so
our
preference,
if
we
had
to
make
a
decision
right
now,
would
be
to
stick
with
the
control,
which
is
the
variant
that
you're
seeing
on
the
left
here
with.
C
We'd
also
like,
similarly
to
our
campuses,
page
we'd
like
to
make
premium
a
little
bit
visually
different.
So
maybe
it's
a
little
bit
higher
on
the
page,
maybe
a
little
bit
bigger
like
you're,
seeing
here
to
kind
of
nudge
and
encourage
people
to
select
the
paid
option
so
I'll
kick
it
over.
You
did
yes.
B
Yeah,
so
just
one
other
call
out
here
is
that
we
don't
really
know
where
people
are
coming
from
on
their
journey
to
this
pricing
page.
That
could
be
the
first
stop.
You
know.
Maybe
they
heard
about
gitlab.
They
want
to
see
what
the
prices
are
or
it
could
be,
their
last
stop,
maybe
they're
already
a
user,
and
they
are
on
the
free
version
and
now
they
know
they
need
to
upgrade
to
premium.
B
So
there's
a
lot
of
unknown
variable
there
that
we
need
to
just
be
mindful
of
again
just
to
kind
of
understand
where
they
are
in
that
journey
yeah.
We
just
don't
know
how
how
much
they've
seen
before
they
get
to
that
page
in
order
to
convert.
So
it
might
not
even
be
that
the
information
on
this
page
is
as
important
as
we
think
it
is
because
they
might
have
been
on.
You
know
15
other
pages
before
they
got
to
that
spot.
So
it's
just
a
call
out
to
think
about
that.
A
little
bit.
C
A
It
seems
like
two
weeks
so
far
has
been
the
point
at
which
either
it's
become
clear,
that
there's
a
winner
or
that
there's
not
a
huge
amount
of
difference
or
not
necessarily
statistical
significance,
but
we
can
see
something
trending
in
a
direction
and
make
a
decision
at
that
point
that
we
can
build
from,
and
so
after
that,
we'll
be
building
the
test
where
our
plan
is
to
build
a
test
where
we
try
and
nudge
people
towards
that
premium.
As
was
talked
about
earlier
with
the
campus
example.