GitLab Digital Experience, 9 Feb 2022

Previous Meeting Next Meeting

⏯

youtube image

►

From YouTube: IA Project Update

Description

Epic: https://gitlab.com/groups/gitlab-com/marketing/digital-experience/-/epics/82#workback-schedule

A

Hey everyone, just a quick update on where we're at with planning for the marketing site, information architecture, refresh project as well as um baking in the the brands refresh rollout. So as a reminder, the main epic is here.

A

This is what we're doing we're working on everything over here to organize everything into new content, neighborhoods so into the work back we're here, I'm going to put green bounds around the current week that we're on so activities that we're feeling good about completing key stakeholders have been identified. We had a kickoff meeting. We created this work back, we're looking at we're building the project out into get lab, as you saw in the epic we've got some sub epics and issues starting to be built.

A

Engineering has started planning out how we're going to build and deliver the project as it's designed and then we're going to finalize the plan and prep the sprint for next next week, which starts monday this week, seo has been doing a page audit, so we can get some data from their point of view to pair with our google analytics data to make decisions going forward.

A

We're going to have our sitemap, fully defined and planned to execute on product design is going to start working on. The new navigation engineering is going to get the project set up to roll we're going to set up project documentation. So as we go along we're documenting things, that's next sprint here and then the following uh week.

A

In that sprint we're going to start to design the p1 pages, uh we're gonna work with seo and engineering to delete all the unused pages, so a quick um kind of rip and replace, which then puts us into uh the the sprint after that, which starts february 28th. That's where all teams will be actively collaborating and working through the p1, p2 and p3 pages, so all teams in p1 and p3. So what does that mean? um Teams? We've identified these three squads so squad.

A

One is going to be focused on home, page pricing, page that includes the navigation and then the support and resources pages we've identified resources for these thinking here is just these are two big ticket items and we want to have a dedicated focus to make something. That's incredible.

A

Squad 2 is focused on category leadership to solutions to features, so this is a bigger, bigger squad because of the sheer amount of content.

A

These are very important pages that are educating our prospective customer and guiding them through the journey and then squad three is going to be focused on the get started and why git lab pages so speaking to our differentiators a little bit further into the awareness cycle.

A

If you refer to the information architecture spreadsheet, which is linked again everything's linked in the the marketing site, okay over here, I've added three new tabs, so we have squad one and I've got the prioritization of what order we're going to work in things. So when we go back to the work back and see p1 pages, we can now go over here and understand what that means so feel free to take a look through. This is just some logical organization of um what we should do first kind of based on.

A

If we have it if we have a decent amount of content and logical order of delivery.

A

So that's where we're at um things are looking good feeling positive, we're feeling well planned, but things are going to come and hit pretty hard. So it's going to get a lot of fun. So thanks and if you have any questions just let me know.