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From YouTube: Jam3 x GitLab Kickoff
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B
Okay,
this
is
get
live
and
jam
3
kicking
off
our
marketing
site
redesign
project.
I
will
throw
it
over
to
whoever
would
like
to
kick
it
off
on
the
jam.
350.
B
Hey
craig
we're
getting
kicked
off,
I'm
recording
this
for
anyone
who
is
unable
to
make
it
great
I'll,
just
listen
in
for
the
first.
B
C
B
Yeah,
I
can
grab
that
I
think
adam's
out
today.
Oh.
C
B
Sure-
and
we've
got
a
pretty
big
group
here,
so
let's,
let's
see
how
quick
we
can
make
this
go
so
michael
price
director
digital
experience,
I'll
pass
it
to
nathan.
E
Yeah
nathan
senior
front
end
yeah
to
help
make
all
this
happen.
I'll
toss
over
to
tyler.
F
Hello,
I'm
tyler
williams,
I'm
a
senior
full
stack
engineer
and
I
will
pass
it
up
to
carrie
who's
above
me
in
the
list.
H
K
I'm
laura,
I'm
also
a
front-end
on
the
team,
I'll
pass
it
to
javi.
J
Hi,
I'm
javi,
I'm
a
front-end
engineer
I'll
pass
it
over
to
I'm
like
trying
to
keep
track
tina.
L
Hi,
I'm
tina
senior
product
designer
on
the
team,
pass
it
over
to
jess,
hey,
I'm
jess,
also
a
senior
product
designer,
and
do
we
everyone
our
team?
L
I
think
that
might
be
all
of
our
team
christine
we
got
craig,
oh
geez.
Sorry,
I
literally
have
a
compress
on
one
of
my
eyelids,
which
is
slime
off
video.
So
scene
is
not
my
strong
suit
this
morning.
Well,
possibly
sorry
hi,
cindy,
blake
product
marketing
pass
it
to
craig.
D
Hi
everyone
acting
chief
marketing
officer,
exec,
sponsor
of
the
program
I
think
christine
lee-
is
last
hey.
M
Everyone
christine
lee
director
of
strategy
and
marketing
strategy
and
operations.
O
Yeah
thanks
sorry,
I
don't
know
how
great
my
internet
connection
is.
So
I
apologize
if
I'm
choppy
yes
from
luke
principal
brand
designer
just
kind
of
filling
in
for
adam
who's,
the
director
of
brand,
as
he's
out
today
so
great,
to
be
here
nice
to
meet
everyone.
C
P
Hi,
I'm
kate
lacy
executive
producer
located
in
los
angeles,
and
I
will
pass
it
to
stefan.
A
Q
Yes,
hello,
everyone,
I'm
adam,
I'm
gonna,
be
a
creative
director
on
this
project
and
I'm
based
in
new
york,
and
I
also
can't
wait
to
work
on
this.
It's
gonna
be
great.
I
will
pass
it
off
to
one.
R
Hi
everybody,
my
name
is
juan
I'm
an
interactive
designer
at
geometry
in
toronto
and
can't
wait
to
work
with
with
you.
I
will
pass
it
to
clay.
S
Thank
you,
one,
hello,
everyone,
I'm
clay,
I'm
also
on
the
east
coast,
I'm
design
lead
on
the
jam
three
side,
I'm
very
excited
to
work
with
everyone.
I
will
pass
it
to
martin.
T
C
One
person
who
wasn't
able
to
make
it
today
as
she
is
out
is
sophia
she'll,
be
joining
us
as
well
later
down
the
timeline
who
will
be
joining
us
from
a
design
standpoint
as
well.
You'll
meet
her
eventually,
okay,
that's
it
for
team
introductions,
I'm
very
impressed.
We
did
that
so
quickly.
C
That
was
just
we
were
rocking
and
rolling
through
that,
let's
keep
on
going
so
the
brief.
C
So
you
are
all,
of
course,
redoing
your
marketing
site
and
introducing
your
new
brand
identity
to
the
world.
We
get
lab
and
gym.
Three
will
be
working
as
a
collaborative
team
in
two
weeks,
sprint
cycles
and
we're
going
to
be
meshing.
All
of
our
strong
skill
sets
together
to
produce
a
clear,
confident
and
visually
impressive
experience
to
propel
gitlab
forward
and
we're
all
very
excited
to
be
working
together,
as
mentioned
in
terms
of
goals.
C
So
sorry,
I
just
lost
you
guys
on
my
screen,
so
we'll
be,
of
course,
bringing
your
new
brand
identity
to
life.
You
have
a
whole
new
makeover
and
we're
going
to
be,
you
know,
bringing
this
to
your
new
marketing
site
and
true
jam
3
form
pushing
it
as
far
as
we
possibly
can.
We
want
to
make
sure
that
it's
clear
we're
going
to
be
presenting
your
site
goals
and
content
as
well
as
you
know,
not
forgetting
about
gitlab's
values
as
a
company
and
bringing
your
new
identity.
C
You
know
forward
in
a
clear
and
easily
digested
can't
speak
english
today,
apparently
digestible
way.
We
want
to
make
sure
that
we're
getting
any
visitors
to
the
site
to
the
right
spot.
So
I
don't
know,
michael
if
you'd
like
to
speak
to
this,
but.
B
Experience,
eighty
percent,
we
really
want
you
know
we're
seeing
in
our
data
we're
seeing
in
our
metrics.
A
lot
of
our
sales
is
smb,
which
is
small,
medium
business
up
to
mid
market
some.
So
let's
make
a
nice
self-service
like
no
touch
sort
of
e-commerce
experience
and
then
for
those
larger,
total
addressable
market,
bigger
deals.
C
Thank
you
in
terms
of
our
deliverables
and
what
we
are
actually
doing
so
we're
going
to
be
kicking
off.
C
As
of
today,
an
exploration
sprint,
we're
we're
going
to
be
we
being
gym
three
you're
going
to
propose
two
to
three
art
direction:
styles,
for
you
all
to
choose
we're
going
to
be
moving
forward
with
just
one,
of
course,
by
the
end
of
this
sprint
and
then
we'll
jump
right
into
the
design
sprints
immediately
following
we're,
also
going
to
be
dabbling
with
a
bit
of
motion,
motion
exploration
within
that,
as
well
as
for
the
design
and
motion
sprints.
So
we
are
going
to
be
tackling
two
pages
per
sprint.
C
There
is
a
scheduling
tier
you
all
should
have
access
to
this
deck
if
you
like
to
go
through
these
links,
but
if
you
for
some
reason,
can't
access
anything,
please
let
me
know
each
of
these
pages
that
we're
going
to
be
designing
will
be
informed
by
the
page
briefs
if
you
haven't
seen
these
yet
they're
also
linked
here,
it's
essentially
a
template
that
we've
provided
where
we
we
will
require
you
to
fill
out
some
information
about
each
page.
C
In
order
for
us
to
be
able
to
move
forward,
to
start
designing
them
all
designs,
just
calling
out
it
will
have
fbo
content
and
all
copy
will
just
be
lauren.
Ipsum
and
motion
designs,
of
course,
will
be
linked
by
the
page
or
informed
by
the
page
briefs
linked
above.
C
I
believe
you
all
have
started
to
fill
it
out.
So
most
of
you
probably
have
seen
that
template.
If
you
haven't
before,
and
you
start
to
go
through
it-
and
you
have
questions
obviously
always
feel
free
to
reach
out
to
us
and
we're
happy
to
answer
content
types
will
be
determined
as
we
go
through
the
as
we
go
through
the
next
few
months.
C
Together
in
terms
of
what
pages,
what
are
the
pages
that
we
are
going
to
be
working
on,
so
we
have
our
priority
one
pages
home
page,
which
is
including
our
main
nav
footer
and
global
global
header
pricing,
features
and
solutions,
priority
two
pages
category
leadership
and
why
git
lab
priority
three
pages
are
get
started,
support
and
resources
in
terms
of
the
timeline
and
how
we're
going
to
be
tackling
those
pages.
The
official
gantt
timeline
is
going
to
be
linked
on
this
page
again,
you
will,
you
should
all
have
access.
C
Let
me
know
if
you
don't
we're
kicking
off
with
the
exploration
sprint
immediately
today,
how
we're
breaking
up
those
pages
are
going
to
be
two
per
sprint,
like
I
mentioned,
except
for
the
fourth
one,
where
we're
going
to
be
doing
three.
If
we
can
for
some
reason,
you
know
expedite
this
a
bit
and
start
to
include
more
pages
in
each
sprint.
Let's
do
it,
let's,
let's
stick
with
the
schedule
for
now
we'll
see
how
we
evolve.
C
We're
going
to
be
following
a
specific
meeting,
cadence,
which
I'll
go
over
in
one
second
it'll
just
help
us
stay
on
track
and
make
sure
that
you
know
we're
limiting
the
meetings
that
we
have
on
our
calendars,
because
we
all
love
an
empty
calendar
or
you
know
not
a
full
one.
Page
briefs
are
linked
here
as
well.
C
In
case
you
need
them,
they
have
to
be
finalized
before
we
kick
off
each
sprint,
just
to
make
sure
that
our
team
does
have
the
necessary
information
to
do
you
know,
do
things
properly,
do
it
justice
and
then,
as
I
mentioned,
the
schedule
might
change
just
as
we
start
to
work
through
things.
C
If
we
need
to,
you
know,
change
up
anything
if
we
have
to
start
working
on
more
pages
or
you
know,
we
have
to
slow
down
which
we
won't,
but
if
there
are
changes
that
need
to
happen,
will
it
just
as
necessary
and
work
together
to
do
so
in
terms
of
that
meeting
cadence
I
mentioned
so
this
is
kind
of
what
we're
thinking,
we're
thinking.
We
can
try
it
out
and
if
we
do
need
to
change
it
we
can.
C
Wednesdays
will
be
our
official
review
day,
so
our
first
review
would
be
in
that
first
week
and
we're
hoping
to
receive
feedback
by
end
of
day
the
following
day,
which
would
be
thursday,
of
course,
the
following
week.
We
would
have
a
review
again
on
wednesdays
we're
going
to
keep
it
as
a
weekly
occurrence,
again
receiving
final
feedback
for
that
sprint
on
that
thursday
and
approvals
by
end
of
week,
along
with
the
page
briefs
for
the
following
sprint.
C
In
terms
of
considerations,
so
of
course
we're
working
as
a
collaborative
team,
we
want
to
make
sure
that
communication
is
just
in
a
constant
go.
I
believe
we're
getting
added
to
slack.
I
think
adam
had
set
that
up.
It
should
be
happening
today,
but
hopefully,
hopefully
I'll.
C
Okay,
cool
well,
hopefully,
we're
all
connected
soon,
and
we
can
just
keep
the
communication
going
make
sure
that
we're
always
on
the
same
page
and
easily.
You
know
talking
with
each
other
in
terms
of
process
alignment.
C
I
have
no
doubt
that
we'll
be
completely
successful
with
this
in
terms
of
the
schedule,
let's
make
sure
we're
we're
sticking
to
the
feed
up
the
feedback
cadences,
the
meeting
cadences
and
the
schedule
that
we
have
aligned
on
just
so
that
we,
you
know
we're
not
experiencing
any
delays
and
we
can
get
things
moving
forward
in
terms
of
feedback
as
well.
We
just
want
to
make
sure
that
all
feedback
that
we
receive
is
super
clear
and
consolidated
just
to
ensure
that
we,
you
know
we're
not
questioning
anything.
C
B
I
will
get
everybody
on
your
side
set
up
in
get
lab
too.
So
that's
where
all
of
the
engineering
happens
and
we
have.
U
B
Apps,
like
it's
all,
it'll
all
be
happening.
You
know
visibly
so
that
collaboration
is
at
the
top.
C
C
This
does
not
want
to
switch
for
me.
There
we
go
so,
of
course,
our
page
briefs.
It's
obviously
linked
multiple
times,
but
we
added
it
here
as
well,
just
because
they
are
super
important
and
we
we
are
going
to
have
a
master
agendas
doc.
This
is
also
going
to
be
linked
in
every
single
one
of
our
meetings.
C
Just
so
you
can
follow
along
and
the
latest
will
always
be
at
the
top,
so
you're
not
eventually
scrolling
through,
however
many
pages,
it
is
also
if
you've
ever
if
you
ever
happen
to
miss
a
meeting
because
you're
out,
if
you're,
sick,
every
every
bit
of
information
will
be
there
for
you
and
then
our
timeline
is
linked
here
again
as
well.
C
Just
because
it's
going
to
be
our
source
of
truth
and
we
want
to
make
sure
that
we're
sticking
to
it
as
much
as
possible
in
terms
of
brand
guidelines,
I
guess
actually
before
we
move
forward,
does
anyone
have
any
questions
for
us
jam?
3?
B
C
Perfect,
so
we
are
of
course
kicking
off
today
and
we're
going
to
be
going
through
brand
guidelines
in
just
a
minute,
but,
as
I
mentioned,
we're
going
to
be
going
through
this
expiration
sprint
we're
going
through
design,
emotion,
mood
boards
and
getting
through
those
details
and
by
the
end
of
this,
we're
going
to
be,
of
course,
proving
the
one
direction
out
of
the
two
or
three
that
we
provide
and
receiving.
The
final
brief
template
that
we
provided
for
the
pages
that
will
be
kicking
off
the
following
week.
C
So,
as
mentioned
we're
going
to
be
tackling
homepage
and
pricing
first
during
the
first
two
week,
sprint
and
receiving
the
page
breeze
for
the
next
few
pages.
At
the
end
of
that
sprint-
and
it
kind
of
just
follows
the
exact
same-
I
guess
cadence
as
we
go
through
all
of
it
again.
I
will
adjust
this
if
we
start
to,
you
know
work
on
pages
earlier
than
expected.
C
I
will
keep
this
up
to
date
through
the
entire
project.
I
don't
know
if
you
would
like
me
to
go
through.
Oh
that's,.
B
Perfect,
just
so
that
everybody
is
kind
of
grounded
with
the
group,
another
sort
of
a
higher
level
question.
Typically,
where
do
projects
like
this
start
to
go
sideways
or
or
like?
What
are?
What
are
some
small
nuances
that
we
should
keep
really
on
top
of,
like
I'm
hearing
getting
the
those
briefs,
like
the
the
content
briefs
in
early
getting
feedback
consolidated
like
what
are
other
in
your
experience,
you're
like
oh,
that
happened
again
we're
a
little
bit
off
track.
P
Yeah
cassie,
you
can
probably
speak
to
that
as
well,
but
I
think
that's,
the
initial
design
exploration
will
be
where
you
know
we're
going
to
be
presenting
two
degree:
art
directions-
and
I
know
that's
where
a
lot
of
internal
discussion
on
your.
So
I
might
want
to
happen
to
align
on
what
direction
do
we
want
to
move
forward
with,
so
I
think,
having
those
communications
up
front
and
getting
really
getting
alignment
up
front
on
that
style
direction.
Super
important
and
then
from
there.
P
I
think
it'll
be
a
pretty
well
oiled
machine
because
you
guys
are
so
on
top
of
everything
in
terms
of
all
of
the
documentation
and
assets
that
we
have.
So
I'm
really
looking
at
these
first
two
weeks
of
like
let's
see
how
these
explorations
go
and
and
how
we
can
get
aligned
there,
but
I'd
love,
cassie
and
stephan
or
adam
to
speak
up
as
well.
C
My
two
calls
would
be
the
two
that
I
mentioned:
the
big
one
being
just
consolidated
feedback
and
making
sure
whoever
who
was
meant
to
give
feedback
got
it
and
it
doesn't
come
in
later
that,
of
course,
can
always
throw
us
off
and
then
yeah
just
constant
communication
and
showing
that
everyone's
always
on
the
same
page.
Of
course,
we
have
a
very
large
team,
considering
we've
we're
combining
forces,
so
that's
slack
channel
getting
access
to
gitlab
that'll,
be
super
super
helpful,
stefan
or
adam
our
adam.
Q
Really,
honestly,
it's
just
the
same
thing.
You
guys
said
it's
just
it's
mostly
just
delays
and
stuff
like
that
tend
to
bra.
You
know
just
push
things
back
so
making
sure
we're
yeah
all
the
eyes
are
on
it
and
we
can
start
getting
approvals.
Nice
and
quick,
we'll
keep
this
trucking
along.
B
Awesome
so
first
big
decision
is
usually
that's
the
the
make
or
break
moment
craig.
Well,
we
have
you
on
in
terms
of
presenting
or
sharing
the
progress
with
sid.
What's
your
preference
in
that
area.
D
I
I
think
we
should,
as
we
have
you,
know,
mocks
and
things
like
that,
and
we
have
our
weekly
category
leadership
meeting.
We
can
use
that
for
him
like
like
to
do
that.
I
think
that
would
be
the
best
way
and
I
would
only
bring
stuff
to
him
if
we
want
really
want
input
or
a
decision
right,
I
don't
want
to
just
show
them
stuff
to
show
them
stuff
so
like
if
there's
really
like,
okay,
here's,
the
home
page
flow
and
the
feel
that's
one.
D
B
Okay,
great,
that's
what
I
was
thinking
too
and
sorry
jam
three
side.
Sid
is
the
ceo
and
he
is
actively
involved
and
usually
has
really
great
things
to
to
actually
contribute.
So,
okay
I'll
build
that
up.
E
It
might
be
a
silly
one,
but
our
home
page
and
pricing
page
are
extremely
sensitive.
We
iterate
have
been
iterating
on
them
for
for
years,
and
I'm
just
wondering
I
guess
from
an
analytics
perspective,
are
we
taking
all
the
considerations
like
I
guess
going
into
the
pricing
page
because,
like
we
have
a
free,
a
b
testing
coming
up?
Do
we
still
want
to
do
that,
like
there's
a
bunch
of
little
things
that
I'm
just
curious,
yeah
and
know
how
to
word
it
properly,
but
can.
D
Sure
so
our
overall
site
from
a
content
structure
perspective
needs
like
a
step
change
right.
So
from
my
perspective,
nab
tests
are
little
things
we're
doing
right
now
we
should
stop.
We
should
do
a
big
step
change
and
we're
going
to
get
based
on
our
intuition
70
to
80
right
and
then
we
can
a
b
test
collect
the
data,
make
sure
all
the
everything's
instrumented,
like
we've
done
a
really
good
job
in
the
last.
You
know
three
to
four
months
like
instrumenting
everything,
so
we
have
great
data
now
it's
awesome.
D
So
then
what
we
can
do
is
we
can
go.
Look
at
that
data
and
learn
and
say:
oh,
we
got
that
one
wrong.
Let's
go
fix
it
right
because
because
and
then
we
can
that's
where
we'll
use
av
testing,
so
that's
kind
of
my
view
of
it
so
yeah.
Unless
there's
some
test
in
the
in
the
you
know,
pricing
page
that
you
think
like
will
carry
forward
in
the
redesign
like
maybe
that
flow,
maybe
that
flow
you
can
still
test
but
like
if
we're
trying
to
figure
out.
D
B
Strong
agreement,
I
think
the
one
you
might
be
asking
about
nathan
is
the
buy
now
button
is
what
I'm
probably
guessing.
I
think
we
could
run
that
to
just
get
the
intelligence
of
this
language
and
this
kind
of
purchase
flow
that'll,
help
us
make
decisions
later,
but
any
other
anything
else.
That's
going
to
slow
us
down
on
this
goal.
Is
this
then
we'll
get.
E
D
B
O
B
I
also
added
in
the
agenda
just
a
link
to
two
sections
of
our
handbook
page,
so
we
have
our
our
purpose
and
our
principles.
They're
they're
a
little
higher
level
than
what
I
would
consider
like
design
principles,
but
it
can
kind
of
help
the
jam
3
crew
kind
of
get
into
our
world
a
little
bit.
B
So
these
brand
guidelines
everyone's
following
along
here.
These
are
pretty
hot
off
the
fresh,
so
we
actually,
this
is
our
first
time
actually
walking
through
them
with
anyone
other
than
ourselves.
So
if
it
sounds
a
little
incoherent
at
times,
that's
why?
But
we're
pretty
happy
with
where
we're
at
I'm
not
going
to
read
through
all
of
this
stuff,
so
we're
refreshing
the
logo.
So
what
you'll
notice
right
off
the
right
off
the
hop
is
it's
softer
and
more
approachable,
luke
and
I
have
been
in
this
work
for
quite
a
while.
B
So
we've
been
looking
at
the
development
of
this
logo
for
for
months
and
when
we
go
to
work
with
our
current
logo,
which
we
we
do,
love
like
no
one,
no
one's
gonna
say
it's
bad,
but
it
does
seem
really
sharp,
so
unapproachable.
So
we're
pretty
excited
about
getting
to
move
into
this
just
a
little
bit
of
the
history
where
this
came
from.
So
in
fact,
our
own
jeremy
elder
who's,
the
principal
product
designer
for
foundations,
which
is
the
team
that
leads
the
design
system
for
the
product,
came
up
with
this
concept.
B
So
we
have
this
infinity
loop,
which
is
what
we
use
to
represent
the
devops
life
cycle.
It
never
ends,
it's
always
just
getting
better
and
better,
and
he
had
the
clever
idea
to
overlay
it
over
the
tanuki,
which
is
this
animal,
which
is
our
logo
and
use
sort
of
the
overlay
as
as
how
the
colors
could
evolve.
So
what
I
really
liked
about
his
approach
is:
it
hits
our
iteration
values
so
strong,
and
this
is
where
we're
going
to
end
up.
So
we're
really
excited
about
this
again.
B
Whoever
would
do
any
of
this.
I
don't
know
this
number
six!
Isn't
that
bad.
So
if
you
want
to
think
about
it,
luke
and
I
will
be
sensitive
to
that
logo.
Lockups
again,
this
is
this-
is
in
a
figma
file,
a
brand
design
guideline
luke,
have
you
started
to
roll
this
out
anywhere.
O
Yeah,
I
know
we
haven't
either.
I
think
we've
mostly
like,
so
we
have
sales
kickoff
coming
up
in
march,
so
I
think
we've
shared
it
with
a
few
individuals
there
for
swag,
but
we
haven't
really
started
implementing
the
the
logo
or
the
logo
type.
Yet.
B
My
point
of
view
on
when
we're
at
this
stage
of
a
new
brand
is
this
all
works
really
well
in
theory,
as
we
get
into
it,
we
might
learn
some
things.
We
need
to
do
so.
Anyone
working
on
this
project
as
long
as
it
maintains
the
integrity
of
sort
of
the
whole.
Please
feel
free
to
push
against
it
and
make
it
better
lack
of
construction,
blah
blah
blah
blah
blah
blah
blah
blah
blah
colors.
B
So
we
have
a
charcoal
purple
which
the
team,
when
they
presented
that
to
us,
I
was
like
I'm
in
great
name
for
a
color
charcoal
purple,
it'll,
probably
look
different
on
everybody's
screen,
but
it's
a
kind
of
an
iteration
on
our
purples
we
have
been
using
and
our
feeling
is
that
it
it's
more
premium.
The
whole
goal
of
this
exercise
was
to
show
that
we've
grown
up
to
show
that
we
are
enterprise
level,
but
we
still
have
fun.
We
still
aren't
denying
our
roots,
so
we
keep
our
secondary
palette.
B
A
lot
of
these
are
colors
that
are
core
to
our
brand,
very
loud,
very
playful,
and
then
we
have
a
neutral
scale.
B
B
One
thing
we
asked
the
brand
design
for
was
just:
can
you
give
us
some
guidance
on
the
percentage?
Amount
of
colors
should
be
used
through
the
experience,
because
I
think
one
thing
that
we're
suffering
from
a
little
bit
is
restraint.
B
I
think
to
be
premium,
you
have
to
show
massive
levels
of
restraint,
so,
as
you
can
see
like
50
of
our
experience
should
be
white
should
be
no
color
and
then
smaller
portions
down
here.
So
I
believe
that
should
give
us
some
guidance
that
helps
us
really
hit
that
level
of
sophistication.
B
B
Our
stance
is,
we
want
to
hit
double
a
standards,
but
our
stance
is
also.
We
don't
want
to
compromise
what
our
brand
can
do
and
how
it
can
show
up
to
hit
double
a
standard.
So
it's
a
little
bit
of
a
moving
target.
I
know
from
experience
hitting
double
a
standards
all
the
time.
Every
time
can
be
limiting
unless
you
just
have
a
black
and
white
site,
then
it's
really
easy.
B
So
we
want
to
have
a
an
acceptability
in
certain
issue.
Instances
to
intentionally
do
things
if
it's
the
right
thing
to
do
for
the
brand.
So
what
I'm
really
just
trying
to
say
is,
I
really
want
to
see
us
hit
double
a
standards,
but
not
at
the
expense
of
if
we
have
to
break
a
rule
once
or
twice
for
into
for
a
reason.
B
Type,
so
we
get
to
use
a
new
typeface.
This
is
the
thing
I
think
this
is
the
number
one
thing
I'm
excited
about.
This
is
a
beautiful
typeface,
so
much
more
geometric,
very
much
more
now,
like
part
of
design
language,
now,
historically,
we've
just
used
either
source
sans
or
whatever
the
user's
default
typeface
was,
which
I
think
is
clever
in
a
way,
but
limiting
in
all
the
other
ways.
B
B
We're
going
to
always
align
stuff
left
sentence
case
everything
that
we
see
here
so
fractured
type
repetitions.
This
was
just
a
bit
of
a
type
exploration
that
they
were
doing,
that
everybody
from
ceo
onwards
was
just
so
into
so
you
can
kind
of
see
why
we
fell
in
love
with
that
gradient.
The
charcoal
purple
activates
it
quite
nicely,
and
then
just
this
sort
of
representation
of
always
iterating,
always
getting
better,
just
felt
so
right
for
our
brand.
B
So
we
can
do
that
with
any
word,
but
this
was
the
one
that
just
made
a
lot
of
sense.
Here's
the
construction
of
that
so
illustrations.
We
have
someone
on
our
team,
vic
who's,
an
incredible
illustrator
and
I've
worked
with
all
kinds
of
illustrators
from
really
good
to
really
bad
and
vic
is
at
the
top
of
the
pile
she's
incredible
this.
I
don't
think
she's
started
to
dip
her
toe
into
creating
illustrations
in
this
new
style,
but
we're
just
going
with
simple
line
based
illustrations
and
there's
all
the
kind
of
construction
in
here.
B
B
Do's
and
don'ts
ui
atoms.
I
wasn't
really
following
what
this
was
about,
so
we
can
take
it
or
leave
it.
I
think
what
they
were
trying
to
get
across
is
just
we're
going
to
create
pieces
of
ui
in
reusable
ways:
photography.
B
We
have
nothing
shot
specifically
yet
so
going
forward
when
we
want
to
use
photography,
I
believe
our
option
is
going
to
be
to
buy
stock
photography
and
over
time
you
know,
that'll
be
luke's
team
that
ends
up
going
and
sets
up
some
photo
shoots
and
getting
us
some
custom
stuff,
but
in
terms
of
direction
when
it's
kind
of
groups
of
people
or
work,
it's
a
top-down
view.
B
We
really
like
this
concept
of
like
showing
order
showing
collaboration,
there's
something
about
like
a
bird's-eye
view
that
I
think
the
human
mind
can
assemble
like
there's
a
gestalt
to
it.
That
makes
it
make
sense
quickly
and
then,
if
we're
gonna
show
customers,
we're
gonna
show
them
in
more
of
a
portrait
style.
So
and
again,
of
course,
we
don't
have
any
of
this
content,
so
I
think
what
makes
the
most
sense
for
our
purposes,
but
please
feel
free
to
press
and
do
whatever
you
want.
B
This
seems
like
the
most
immediate
option
that
we
can
use,
whereas
getting
customer
portraits
to
to
represent
real
people
using
our
product
and
doing
great
things.
That's
probably
a
little
further
down
the
line.
B
And
then
metaphors,
this
can
be
something
I
think
we
can
use
so
just
looking
for
real
life
images
that
get
across
the
concept
of
what
we're
trying
to
talk
about
devops
is
new,
it's
a
lot
of
different
things
and
it
can
be
confusing
so
sort
of
using
this
approach
as
like
an
aspirational.
Take
to
you
know
for
people
who
you
know
are
whatever
the
side
of
the
brain
is
the
logical
one,
the
right
right,
brain
or
whatever,
like
this,
probably
makes
sense
for
left
brain
people.
This
might
get
our
concept
landed.
B
So
just
some
examples
of
it
in
use
again.
This
is
just
directional
not
at
all
like
hey
here.
It
is
like
just
copy
this,
but
this
was
you
know.
You
see
everything
in
isolation
like
well,
I
kind
of
need
to
see
it
together
to
see
if
there's
harmony,
you'll
notice,
a
lot
of
the
word
one.
The
category
leadership
work
that
we
did
with
this
firm.
The
one
devops
platform
is
our
tagline
going
forward.
That's
something
we
want
to
own.
B
That's
core
to
get
labs
differentiation
and
competitive
advantages.
We
are
one
one
tool,
one
integrated
tool
that
allows
devops
to
happen,
so
they
they
were
just
doing
some
examples
like
all
for
one
and
one
for
all,
so
a
little
bit
of
plays
off
of
the
oneness
platform,
we're
also
okay.
You
know
the
content.
I
know
it's
on
our
side,
but
sometimes
you're
designing
something,
and
you
just
need
to
like
change
a
letter
here
there
we're
good
with
if
the
one
davos
platform
makes
for
us.
B
Q
Media,
hey
sir,
I
noticed
on
one
of
those
it
looked
like.
There
was
almost
like.
You
can
go
back,
maybe
a
couple
slides
there
to
the
one
where
it
was
knocked
up
on
the
side
of
a
building
yeah.
Is
that
kind
of
like
almost
oh?
Is
that
maybe
just
the
oh?
That's
I
think
it's
just
the.
Is
that
just
the
framing
of
this,
or
is
that.
B
I
think
so
I
I
I
wondered
that
too,
like
that
reminded
me
of
old
school
like
slide
film,
yeah
yeah.
I
think
that
is
I
don't
my
read
would
correct
me
if
I'm
wrong,
my
read
was
that
wasn't
necessarily
part
of
the
brand.
It
was
like
part
of
the
whatever
this
the
photo
yeah
cool.
B
O
No
I'd
say
that
was
pretty
solid.
I
will
say
kind
of
from
the
brain
design
side
of
things
so
be
kind
of
an
interesting
time,
because
we're
kind
of
now
that
we're
taking
the
guidelines
and
standards
sort
of
in-house.
If
you
will
we're
kind
of
poking
holes
in
some
things
and
seeing
what
works
and
what
doesn't
so
I
mean,
I
think
we
sort
of
already
prefaced
that,
but
just
kind
of
we
could
all
keep
that
in
mind
as
we're
working
through
this,
that
it's
it
is
pretty
fluid.
O
There's
not
a
ton,
that's
kind
of
set
in
stone,
so
I
mean
just
kind
of
going
with
that
mindset.
We
should
be
good,
but
just
to
note
that
you
know
we'll
find
we'll
find
things
that
work
and
don't
work.
B
As
we
go
one
of
our
what
one
of
our
team's
principles-
it's
not
on
the
page-
and
it's
really
just
one
of
my
life
principles-
is
better-
is
always
better,
so
it
there's
no
ego
we're
a
very
ego-less
team.
We
hold
our
opinions
strong
but
lightly.
So
if
we
think
this
is
great
right
now,
but
if
you
show
us
something
that's
better
tomorrow,
we
reserve
the
right
to
say
yeah
you're
right.
That
was
terrible.
This
is
what
we
love
now
and
not
be
judged
for
being
wishy-washy.
P
Well,
none
of
that
was
terrible,
so
I
don't
think
we'll
say
that,
but
I'm
excited
to
see
where
our
team
can
take
this.
I
think
we've
got
some
great
things
to
work
with,
and
I've
already
had
some
interesting
conversations
about
how
to
take
some
of
that
text
and
move
it
in
motion.
I
know
martin's
excited
about
that
so
yeah.
I
would
just
open
this
up
to
clay
and
stephan
and
adam
since
they're
gonna
be
moving
forward
with
the
art
directions.
P
B
Yeah
and
there's
two
like
we're
open
to
any
way
you
want
to
go
forward
with
it
like
if
you
want
to
just
cart,
launch
like
no,
no
insult.
No,
no
hurt
feelings
just
be
like
look
we're
just
going
to
go
into
lab
and
treat
this
in
a
very
unprecious
way
and
apply
a
whole
new
lens
on
it
and
come
out
feel
free
or
if
you
want
to
work
in
close
collaboration
like
what,
whatever
whatever
is
best
for
you.
Q
Yeah
and
look,
I
think
you
guys
have
done
a
great
job
on
this
brand
by
the
way.
I
think
it's
really
you
know
put
us
in
a
really
good
direction
here.
So
this
is
good.
It's
a
really
good
foundation
for
us
to
build
off
of,
I
think,
for
this
week.
Our
plan
is
to
really
sort
of
paint
in
broad
strokes
here
and
get
everyone
really
like
feeling
good
about
the
general
vibe.
Q
You
know
how
we
can
take
this
brand
and
you
know
evolve
it
in
some
really
interesting
ways
for
the
web
specifically
and
then
hopefully,
that'll
get
some
good
conversation
going,
which
will
lead
us
into
next
week
when
we
can
actually
start
putting
pen
to
paper
right
on
digital.
B
Q
U
What's
the
difference
in
the
gantt
chart,
there's
the
design
step
and
in
the
sprint
and
then
followed
by
the
content
step
in
the
sprint
with
design
and
motion?
What's
the
difference
in
terms
of
as
a
dri
for
content
of
the
solution,
page,
for
instance,
what's
the
difference
in
the
work
that
you're
doing
in
the
first
sprint
versus
the
second
sprint
of
that,
except
I'm,
I'm
not
sure
I'm
making
sense,
but
why
are
you
making
sense.
P
That
totally
makes
sense,
so,
from
our
perspective,
cindy
when
we
are
looking
so
we're
gonna
do
the
design
exploration,
which
will
just
be
like
initial
mocks.
Initial
prototypes,
like
adam,
said
kind
of
the
vibe
of
the
page
from
there
we'll
go
into
actual,
like
ui
design
of
the
pages.
So
what
does
the?
What
does
the
layout
look
like
in
terms
of
how
things
are
organized?
What
does
the
font
look
like
on
the
page?
Where
are
we
leaving
placeholders
for
photos,
videos
that
type
of
thing?
P
So
it's
going
to
be
very
much
more,
like
ui
design,
colors
fonts
placement
organization
once
that
kind
of
first
level
of
design
is
locked,
we'll
then
go
and
create
content
for
those
placeholders.
So
if
any
graphics
illustrations
photo
sourcing,
video
sourcing
needs
to
happen.
That'll
happen
in
that
secondary
phase.
U
P
I
can't
speak
to
the
live
part
because
it's
going
to
be
handled
by
your
engineering
team,
but
I'll
start
with
our
with
with
our
tasks.
So
we
will
do
say
for
one
say:
for
the
home
page
it'll
look
like
kickoff
of
sprint,
one
which
is
two
weeks
we'll
do
the
ui
the
design,
then
we're
holding
two
weeks
for
content
for
that
page
and
then
we'll
hand
off
to
the
engineering
team
to
implement.
B
Christina
we
do
have
the
option
to
contract
in
from
jam,
3
content
strategist
and
like
a
ux
designer
that
is
works
with
the
content
strategist.
So
I
know
both
of
you
have
a
zillion
other
things
going
on
as
well.
So
if
that
is
something
that
unlocks
both
of
you,
that
is
something
I'm
like
a
hundred
percent
into
just
going
with
my
little
bag
to
craig
for
a
little
bit
more
money,
because
I
could
see
that
being
really
useful.
E
I
said
one
more
question
point:
I
know
we
talked
about
going
live
and
I
don't
think
we've
officially
formally
announced
it,
but
I
believe
we're
kind
of
doing
a
grand
reveal.
So
I
don't
think
we're
gonna
release
things
on
the
fly.
It's
going
to
be
they're,
going
to
be
done,
they're
going
to
be
on
a
review
app,
which
is
pretty
much
our
version
of
production,
but
that's
not
production
or
live,
and
then
we'll
flip
the
switch
at
some.
I
don't
know
what
the
date
is
yet
but
put
out
that
date.
B
B
You
need
to
work
in
this
fashion
to
make
a
step
change
and
we
kind
of
are
just
like
saying
a
lot
of
no's
with
kindness,
because
this
is
our
main
focus
and
we'll
be
like,
let's
be
real
like
to
the
end
of
the
summer.
But
we
will
do
this
sort
of
like
big
bang,
but
I
don't
know
I
just
thought
it'd
be
useful
for
you
all
to
know
we're
working
in
a
way
that
is
counter
to
our
usual
day-to-day.
P
Thank
you
for
the
trust
and
the
respect
to
move
this
forward
and
we
pride
ourselves
in
collaboration
and
flexibility
as
well.
So
I
think,
as
we
continue
to
work
together
and
and
work
lock
and
step,
I
think
we're
gonna
figure
out.
Like
a
really
I
mean
my
when
I
was
briefing
cassie
on
this
project.
It's
like
my
goal
here
just
from
the
producer
standpoint,
is
create
a
well-oiled
machine
that
is
a
monster
that
can
iterate
and
produce
great
quality
work
at
the
same
time.
P
B
I
agree
everybody
please
feel
free
like
it
is
these
things
start
messy
and
that's
the
fun
part,
don't
don't
at
all
feel
like
you're
being
inefficient
or
not
doing
doing
the
thing
you
should
be
doing.
You
know
the
the
phrase
I've
been
sharing
with
with
people
individually
is
you
know,
plan
the
work,
work,
the
plan,
but
don't
forget
mike
tyson's
immortal
phrase.
Everyone
has
a
plan
until
they
get
punched
in
the
face.
B
C
I
think
we're
all
feeling
that
we're
all
very
very
excited
to
get
going
and
dive
in
this
week,
and
I
don't
just
myself-
I'm
I'm
not
a
designer,
obviously,
but
to
see
these
things
come
to
life.
I
can't
wait.
I
am
extremely
excited
and
I
know
the
team
is
as
well.
I
also
know
that
we
have
two
minutes
left
before
we're
supposed
to
end.
Anyone
have
any
final
questions
or
michael
or
luke.
C
Is
there
anything
that
you
wanted
to
mention
anything
further
in
terms
of
the
design,
principles
and
values
adam
last
week
had
shared
you
know,
company
values
and
some
words
and
in
which
you're
using
to
like
speak
about
the
new
brand.
But
was
there
anything
else
you
want
to
touch
on
there?
Quick,
no.
B
A
lot
of
the
a
lot
of
one
of
our
one
of
our
kind
of
ways
that
we
work
is
we
typically
don't
even
present
in
meetings.
So
I
wanted
to
give
the
opportunity
to
go
through
the
deck
that
we
looked
here,
but
we're
all
really
comfortable
that
if
someone
is
putting
forward
something
to
review,
that's
an
individual's
responsibility
to
look
at
that
async.
You
know
when
they're
in
the
best
frame
of
mind
to
take
that
in
so
I
don't
need
to
go
through
all
of
that.
The
links
are
there.
B
If
you're
interested
take
a
look,
I'm
I'm
just
stoked,
I'm
ready
to
run
through
a
wall.
So
I
have
nothing
more
to
add.
C
I
love
that
if
there
are
no
other
questions-
and
you
know
we're
all
running
on
this
fuel,
I
will
let
you
all
go
and
we'll
start
diving
in,
and
I
guess
michael
I'll
connect
with
you
on
slack
or
email,
whichever.