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From YouTube: DEX Design Iteration Release meeting Sept 21, 2023
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A
Hi
everyone:
this
is
the
design
iteration
release
meeting
for
September
11th
to
September
22nd
for
the
digital
experience
team.
So
over
the
last
two
weeks,
our
team
continued
to
work
on
the
moments
that
matter.
Customer
research
work
our
goal
for
just
as
a
reminder.
Our
goal
for
the
end
of
this
quarter
is
for
each
of
the
customer,
the
Enterprise
Group
and
the
commercial
group
to
come
up
with
one
big
swing
idea,
two
big
bets
and
for
it
for
smaller
iterations.
So
that's
for
the
end
of
the
quarter
for
this
iteration.
A
We
really
focus
just
to
get
the
momentum
out
there
to
focus
on
the
smaller
iter,
smaller
iterative
changes
that
we
can
make,
and
then
next
iteration
and
the
following
ones
will
focus
more
on
the
big
swing
or
the
other
two
bets.
So
I'll
pass
it
off
to
the
designers
to
share
their
process
for
this
week
and
then
what
Solutions
they've
come
up
for
for
the
smaller
iterative
changes,
so
I'll
pass
it.
You
carry
on
the
Enterprise.
B
Screen
yeah,
so
at
the
beginning
of
this
iteration
we
worked
together
with
a
lot
of.
We
did
a
lot
of
cross
functional
collaboration.
So
we
worked
with
our
sales
teams.
Our
growth
growth
teams,
I
think
product
marketing,
and
we
kind
of
we
did
this
Enterprise
empathy
map.
So
together
we
figured
out
what
people
were
doing
thinking
and
feeling,
throughout
the
whole
the
whole
customer
Journey.
So
through
awareness
consideration,
conversion
expansion
evangelism,
so
we
fig
from
there.
We
also
pulled
out
these
themes.
B
So
if
we
come
in
closer
we're
talking
for
Enterprise,
we
focused
on
what
are
the
themes
for
a
buyer
and
then
what
are
the
themes
for
users,
and
then
we
pulled
out.
How
might
we
so
from
these
insights?
We
had
problems
and
then,
with
the,
how
might
we
we
came
out
with
possible
solutions.
So
how
might
we
show
ultimate
pricing
in
a
way
that
makes
us
more
approachable
was
one
of
them
and
then
from
there
we
took
the
we
took
these
and
along
with
commercial.
B
So
commercial
is
also
doing
the
same
exercise
and
we
took
out
these
these
possible
solutions
and
we
put
them
on
a
a
effort.
Impact
Matrix,
prioritization
Matrix
and
together
we
put
them.
We
graded
them
on
what
kind
of
effort
we
thought
these
Solutions
might
be,
and
then
what
kind
of
impact
they
might
be
so
from
there
we
kind
of
were
able
to
pull
out
our
big
swing,
our
bets
and
our
incremental
improvements
and
then
I'm
going
to
pass
it
off
to
Tina
who's.
Going
to
talk
about
more
about
the.
C
Solutioning
thanks
so
Carrie
and
I
went
through
the
most
voted
Solutions
just
for
this
iteration
to
try
to
judge
what
could
be
feasible
to
send
over
to
engineering
for
next
week.
So
we
picked
two
that
we
thought
could
have
medium
to
high
impact,
but
were
small
iterations
kind
of
something
that
we
can
quickly
put
together
just
to
get
the
ball
rolling.
While
we
start
thinking
about
those
bigger
swings
and
those
bigger
the
bigger
higher
impact
work
that
we'll
work
on.
C
So
what
one
I'm
going
to
share
my
screen,
so
the
one
that
we
decided
to
focus
on
for
this
iteration.
One
of
our
ideas
was
Enterprise
focused
landing
pages
and
when
I
say
that
I
know
we
have
an
Enterprise
page,
but
the
idea
is
to
not
call
it
get
love
for
Enterprises.
It's
these
pages
are
meant
to
kind
of
speak
their
languages,
their
language,
especially
for
a
decision
maker.
C
So
these
would
be
less
for
practitioners,
maybe
for
influencers
a
little
bit,
and
so
the
idea
is
to
address
their
top
business
goals
and
highlight
things
like
R
Roi
and
top
drivers
like
speed,
efficiency
and
security.
So
the
page
we
started
with
is
an
Roi
page,
so
this
maximize
your
ROI
ROI
heading.
It's
just
a
work
in
progress.
We
we
haven't
had
any
content
support
yet
and
then
we
would,
you
know,
maybe
highlight
a
customer
video
here.
We
would
pull
a
lot
of
metrics
so
from
our
research.
C
We
know
that
Enterprise
customers,
especially
at
a
decision
maker
level,
prefer
to
consume
content
at
a
higher
level
and
like
to
see
metrics
and
proof
points
from
sources.
They
know
and
respect
and
proof
points
that
that
they
can
really
relate
to,
which
is
why
there's
so
many
metrics
and
values
on
this
page.
This
Forester
study
in
itself
is
a
case
for
switching
to
get
lab.
So
we
really
wanted
to
highlight
that
here
and
pull
metrics
from
that
report
and
then
right
below
that
start
to
plant
the
seed
by
switching
to
Ultimate.
C
You
can
increase
your
efficiency
by
these
values
that
we
got
from
our
Roi
calculator
and
then
below
that
surface
proof
points
from
customers
that
they
know
and
respect
but
organized
by
these
value
drivers,
so
reduce
cost
and
boost
productivity,
deliver
soft,
better
software
faster
and
reduce
security
and
compliance
risk.
So
these
could
be
clickable
and
you'd
have
a
different
quote
and
some
metrics
from
those
different
customers
and
then
below
that
we
have
some
more
subtle,
ctas.
You
know
about
finding
out
which
tier
might
be
best
for
your
team.
C
A
couple
education
cards
were:
there's
some
more
resources
aimed
towards
the
specific
audience's
goals
and
needs.
So
why
invest
in
digital
transformation?
So
this
is
the
idea
of,
like
you
know,
in
invest
in
your
company's
bottom
line
by
switching,
maybe
to
a
platform,
or
at
least
by
switching
to
gitlab.
C
We
can
talk
about
our
visibility
here
in
this
card,
where
we
talk
about,
measuring
and
identifying
inefficiencies
to
and
gain
actional
insights
through
doram
metrics
and
value
streams,
an
analytics
and
then
a
pace,
a
a
card
for
building
a
business
case
for
gitlab.
So
there's
a
page
for
that
on
the
get
started,
Pages
and
then
this
is
another
part,
another
incremental
Improvement
here
this
section
here.
So
we
learned
also
from
our
research
that
the
concept
of
retooling
is
a
huge
friction
point
for
Enterprise
buyers.
C
C
We
can
meet
customers
where
they
are
in
their
devops
journey
to
kind
of
ease
that
that
doubt-
and
this
could
be
a
messaging
that
we
could
pepper
throughout
our
site-
actually
not
only
here,
but
this
is
a
good
place
to
start
with
it
and
then
some
some
recognition
here
and
then
a
couple
more
ctas
at
the
bottom
pushing
that
message.
Let
us
meet
you
where
you're,
where
you're
at
again,
we
need
content,
help
for
this
page,
a
link
to
our
Solutions
and
a
link
to
more
customer
stories.
C
Yeah
I
think
did
I
miss
anything
there.
Carrie
I
think
that
was
the
bulk
of
it
quickly
unrelated
to
moments
that
matter.
There
was
a
request
to
update
the
ygit
lab
page
I
have
a
couple
designs
here:
a
dark
version
and
a
light
version.
The
request
was
to
surface
the
devc
Ops
content
onto
one
page
without
having
to
ask
the
user
to
toggle
in
the
dropdown.
So
here's
a
solution
for
that.
These
would
open
up.
I,
think
I
have
a
version.
This
is
extremely
messy.
C
I
shouldn't
even
be
showing
this
here's
an
open,
open
card,
open
accordion
that
has
all
the
content.
That's
currently
on
the
page
in
the
dark
version,
and
then
here
I'll
show
the
light
version.
It's
a
little
easier
to
digest
right
now
and
then
we
have
the
customer
proof
points
inside
each.
Our
questions
can
your
Dev
SEC
of
platforms,
XYZ
and
then
our
gitlab
Duo,
section
I,
think
that's
that's
it
for
the
improvements
on
that
page
I'll
hand
it
over
to.
D
Trevor
thanks
T,
similar
to
Enterprise
this
consideration
commercial
began
with
identifying
themes
from
our
research,
identify
potential
problems
for
these
themes
and
then
ideated
and
prioritized
solutions
to
solve
these
problems.
One
of
main
things
we
learned
through
this
research
was:
we
really
need
to
do
a
better
job
of
selling
the
value
of
Premium
over
free
to
the
commercial
customer.
D
So
we
started
with
exploring
incremental
Solutions
around
this
problem
area,
so
in
particular
focused
first
on
what
we
could
do
to
the
pricing
page
based
off
its
importance
to
conversion
and
the
traffic
volume
early
in
the
commercial
buyer
Journey,
as
well
as
looked
at
exploring
incremental
solutions
for
the
small
business
page.
This
is
a
page
dedicated
to
this
audience
and
I
think
there's
a
lot
we
can
do
to
around
incremental
changes
to
improve
this
experience.
D
To
help
solve
that
particular
problem
outside
of
the
moments
of
matter,
work
I
spent
time
consideration,
updating
the
experience
to
include
the
new
gitlab
dual
logo,
so
this
included
making
some
changes
to
a
dual
landing
page,
as
well
as
exploring
a
future
navigation
feature
card
that
can
help
promote
that
particular
page.
So
that's
everything
from
the
commercial
side
I'll
hand
it
back
over
to.
A
Sounds
good
that
was
all
for
the
design,
iteration
release
meeting
and
we'll
keep
everyone
updated
on
the
customer
research
and
moments
to
matter
work
thanks.
So
much.