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From YouTube: DEX Conversion Iteration Release
Description
Jul 3, 2023 - Jul 16, 2023
A
B
B
Some
high
level
findings
show
that
this
page
in
its
current
state,
is
a
stepping
stone
page.
So
people
don't
really
exit
the
site
after
visiting
this
page.
So
that's
a
good
news
low
exit
right,
but
they
also
don't
aren't
spending
any
time
consuming
information
on
this
page.
It's
also
a
high
U-turn
page,
so
people
like
are
returning
back
to
where
they
came
from.
That
suggests
that
maybe
the
content
isn't
meeting
their
expectations.
B
B
So
with
all
of
that
in
mind,
together
with
the
content
doc,
that
was
already
started
before
my
involvement
in
this
project,
I
think
just
and
some
pmms
worked
on
it.
This
is
the
first
iteration
of
an
updated
platform
page.
We
swapped
the
talk
to
an
expert
button
here
with
a
pricing
button
because
that's
been
the
next
top
visited
page,
it's
not
a
highly
gen
page.
Currently,
it's
talked
to
an
expert.
All
the
images
here
are
placeholders.
B
C
B
Keeping
this
table
because
it
supports
the
platform
messaging,
but
instead
of
having
a
whole
other
table
below
with
a
deep
dive
on
the
stage
on
stages,
I
just
put
a
link
here
that
will
link
to
that
actual
page
for
those
who
want
to
continue
on
and
then
we've
added
some
marketing
messaging
here
with
our
top
differentiators,
so
Best
in
Class,
devops
AI
powered
with
some
toggles
to
open
that
can
open
and
go.
Maybe
there
are
links
to
each
section
in
there.
I'd
have
to
double
check
the
content
dock
to
see.
B
What's
in
there,
we've
also
peppered
a
bunch
of
links
to
some
pricing
Pages,
because
a
lot
of
our
slash
pricing
pages
are
getting
a
lot
of
visits
from
this
page,
so
Roi
calculator
for
example.
So
it
seemed
like
a
natural
position
for
this
CPA
here
so
at
the
bottom
of
this
list
and
then
no
surprise
costs.
How
much
is
your
tool
chain
costing
you,
so
it
fits
in
the
narrative
really
nicely
I
liked
this.
B
We've
noticed
on
the
solutions
page
where
we
have
this
and
on
the
I
think
customers
page
it's
getting
quite
a
bit
of
Engagement
customer
stories,
some
more
platform,
leadership,
metrics
and
that's
it
yeah.
That's
all
I
have
to
say
about
that.
That's
our
platform
page!
It's
in
review,
probably
ready
for
development
soon.
What
else
did
I
work?
Oh
I
put
together
this
back
to
the
home
page.
B
The
past
few
iterations
I've
shown
some
of
the
research
we
did
some
wireframes
and
Designs
so
now,
I've
kind
of
stepped
back
due
to
some
feedback
to
kind
of
create.
This
touch
points
map
for
the
home
page,
which
kind
of
sums
up
all
the
work.
That's
in
the
deck
for
those
who
just
kind
of
can't
invest
time
in
reading
that
whole
deck
and
going
through
slogging
through
all
those
issues
that
we
created.
So
this
just
gives
an
overview
of
our
home
page
Direction.
B
It
breaks
out
our
audiences
some
of
the
data
here
that
informs
the
content
and
touch
points
that
are
on
the
page.
So
we
know
that
the
current
home
page
next
page
visited
our
trials
pricing
and
platform.
So
we
want
to
show
how
we're
going
to
leverage
that
data
on
the
page.
So
the
key
here
is
everything.
Orange
is
conversion.
B
Another
thing
I
worked
on
and
mostly
was
information.
Gathering
Gathering
is
for
the
free
trials
self-managed
landing
page.
This
is
just
as
design
actually
so
I'm
just
working
through
some
URLs
and
that
should
be
ready
for
engineering
by
the
end
of
the
day,
maybe
tomorrow
I'm
just
waiting
for
a
couple
other
people
to
give
you
some
feedback
and
that's
it
for
me:
I'm
gonna,
move
on
to
Margaret.
She
can't
make
it
to
she's
async
today,
so
she
has
been
working
on
the
homepage
design.
B
This
is
our
current
hero,
the
carousel
hero
we
showed
at
last
iteration,
that's
part
of
another
Mr,
so
this
is
it
she's?
What
did
she
say
here?
Let
me
bear
with
me:
she
has
some
notes
here.
She
updated
some
of
the
content,
replaced
the
placeholder
icons
with
just
random
icons
that
she
just
chose
from
our
library.
These
aren't
going
to
be
the
actual
icons.
This
isn't
the
actual
image,
because
we
need
the
images
from
Brand.
B
C
That's
awesome
I
like
how
the
homepage
isn't
as
a
scroll
heavy
like
right
now,
I
feel
like
it's
pretty
long
I
like
that.
That's
short
and
sweet
yeah.
So
what
did
I
did?
Last
week's
we
removed
demand
base
completely
from
the
site,
so
that's
GTM
and
through
code.
So
there
should
be
no
demand
based
data
anywhere.
C
It's
now
six
cents
and
then
a
lot
of
it
was
like
site
architecture,
so
trying
to
figure
out
how
the
blog
is
going
to
fit
in
with
their
localization
I'm
just
going
to
fit
in
with
the
CMS
which
is
going
to
fit
in
with
slippers.
So
I
I
did
a
couple
schematics
and
diagrams
and
I'll
share
them
with
the
broader
team.
I
think
that's
a
different
meeting,
because
there's
a
lot
to
go
over
but
yeah.
The
majority
has
been
around
that
and
then
trying
to
take
our
page
load
time
down.
C
We
found
something:
that's
going
on
with
the
icons.
Is
that
all
the
icons
from
both
the
product
and
the
marketing
icons
are
getting
injected
on
page
load?
And
so
we
only
need
to
bring
in
the
ones
that
we're
using
and
we
think
we
can
save,
maybe
like
half
a
second
to
a
second
on
page
load.
So
we
should
see
some
huge
returns
right
on
that.