GitLab Gente TMRG, 23 Nov 2022

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From YouTube: Personal Brand Workshop with Guisselle Nuñez

Description

The Gente and Women TMRG are excited to be partnering on a great workshop anyone can benefit from. Attendees will have the opportunity to build their own personal brand statement and will be provided quick and easy techniques to help build and use personal branding in their professionals and personal day to day.

During this session we will also discuss awareness around gender and/or cultural barriers that may inhibit confidence for self-promotion and learn how to become more proactive and confident in managing your personal brand.

Notes Doc is here: https://docs.google.com/document/d/1K6JBuYcUsFwLXqaqjNkzFUV-SfTXtFzHFOpqWkfYrVk/edit#heading=h.6wf9xkz97e7v

A

Okay, okay, good morning, good afternoon, good evening from wherever you're joining us. Thank you, everyone for making the time to hang out today. My name is Pilar Mejia and I am the lead of our henta tmrg and so excited to be kicking off. Today's Workshop um I have to start with a big thank you to our executive, sponsor Wendy Barnes for conducting us with today's speaker, Giselle Nunez, and to Samantha and Kyla from our wonderful women's tmrg, who teamed with us to make this Workshop a reality.

A

So I'm just going to go over some super quick housekeeping and we'll get right into it. um We are recording the session, and so we ask that if you are not speaking, please remember to mute yourself. That being said, uh this is meant to be interactive, so please, at any point in time, as giselle's going through, her content feel free to come off of mute to voice any opinions, questions um or, if you're, more comfortable, you can drop them in the comments or the chat.

A

Our notes stock can be found in the calendar, invite that's where you can find giselle's full bio, along with any resources and links that we discussed today so before Giselle takes it away. I do want to pass it to my wonderful co-host Kyla. Thank you Kyla, so much for working with us to to make this a reality. How are you.

B

Absolutely I am well thank you for asking and thank you for uh teaming with our women's tmrg in this initiative, so happy to have Giselle here joining us today. uh Hi everyone. Thank you for joining us, so we observe different demographic, Equal Pay Days throughout the year to help us raise awareness about the wage gap for women and its impact on women and their families.

B

So, as we look to uplift, our underrepresented groups I want to raise awareness around the Equal Pay Day calendar for 2022, with two equal paydays left this year, as we have the native women's Equal Pay Day happening November 30th of this month and Latina Equal Pay Day happening next a month on December 8th. So now more than ever, I really feel that cultivating a personal brand has become more important and we are excited to have this opportunity with our host today with Giselle. Thanks for joining us Giselle.

C

Thank you. Thank you, so much and while I pull up my PowerPoint, let me just ask folks um a little a little question. How so this is a question that's actually based on research. The answer is reset. It has has numbers based on research, but let me ask you, since we're talking about equal payday, how often do women versus men? How often do women think about their salary versus men? Give me a shout out or put it in the chat. How often in comparison to men, do women think about their salaries.

C

Right way, less yes way less anything else, so anybody else, so what does way less mean but definitely way less.

C

One out of four never mind: I love it well pretty much almost so so I would say you're on the right track, so women generally based on Research think about their salary once a year during their performance, eval men. How often do men think about their salaries, Michael or is it? You know Michelle.

D

C

um So you sorry so you unmuted, so I thought you were going to say something.

D

I was not I, just came back upstairs because I'll say something. How often do you think about their salary? I, don't know, I think about it. I can just take myself into consideration. I really, don't think about it. That much, but maybe it's just me. Okay,.

C

All right well.

D

C

Okay, supposedly according to research, men think about it and I think someone said in the chat every time they get their paycheck. So what does that mean right? So that probably means that most of us should probably be thinking about it a little bit more so that then we can prepare to speak about our accomplishment and our and again what we're going to talk about today are personal brand in a way that helps us Elevate that conversation uh and possibly those you know, negotiations of how we can increase our salary um much more.

C

So that's just something to keep in mind again. These are general research numbers, but just something that I think I think that does relate. So you know when I first heard that I'm like yeah, that's true I, do only think about it once in a while, um so something to take away and something, hopefully, that you can apply to what we're going to learn today. So give me a second because I never pulled up the the presentation. I was too busy talking all right today, we're going to talk about, take charge of your brand.

C

Thank you so much bilat and Kyla for welcoming me into your into your gitlab family. Thank you all for being with us this morning. um I'm curious where folks are so put it in so put it in the chat. What what what time zones are you in and I only asked that too, because, as you know, pilad and Kyla know I got back from Bali last week, so my body is still on a 14-hour time zone, so I'm still I'm still getting rid of my jet lag um but but anyway, but welcome welcome.

C

Let me put this into into presentation mode. We're gonna do a few things: oh London wow, Florida, Colorado, all right, Mexico! Look at that! I love! It London! Six! It's if it's! If it's dinner, wherever you are, please eat, don't be shy about it, uh but I Poland wow there you go. This is great Oakland, Bay, Area, so I'm in San Jose um all right love. This okay would love to see your lovely faces, um but if even if you're eating it's okay- if you, if it's morning wherever you are, don't worry about it.

C

If you didn't comb your hair, that's okay, it's all family! It's all about really! The goal for today is for us to be in a safe space where we can learn where we can open up where we can be vulnerable as part of of understanding and learning how to build our personal brand, um and you need a few things. So number one make sure you have your workbook with you. uh If you did your personal brand is assessment survey.

C

Does anybody remember that one sheeter that was in the link that you know pilata posted if you, if you can raise your hand or so I, have a sense of who knows what I'm talking about personal brand assessment survey?

C

Okay, all right! We got, we got one hand raised okay. Well, is it Mom perfect, so Mom I may ask you to talk about your experience. If you were able to do the survey, so personal brand assessment survey was pre-work. If you were able to do it great, if not you'll probably want to do it after this, and that was a survey to send out to your network to better understand how they perceive you and your personal brand.

C

uh You have your workbook, which we're going to go through today and again today is going to be drinking through a fire hose we're going to learn a lot go through a lot use the workbook for it, but I also want you to share I'm going to ask you questions I, want you to engage I'll, ask you to read some of the slides as well, so because this is really 70 participation. 30 lecture I've been teaching this for over a decade.

C

I have a book on this on the subject and what what I want you to take away from? This is really the understanding that a personal brand is really something that really comes from within, and we have to do the work to understand what that means to us. It's not it's not superficial. It's all about understanding and building your confidence building. Our confidence means that we have to learn.

C

We have to know how to communicate our value in a way that is authentic to you in a way that makes sense to you and also being confident, also means that we're going to be open to being vulnerable, and that is about being able to communicate our value in the most authentic and confident way that we can and it's and it's hard to sometimes sit there and go like okay. Well, what am I really passionate about and when and how do I communicate that or what am I really good? You know.

C

So what am I really good at? What are those skill sets that I bring to the table and how can I communicate that without feeling like I'm bragging right with really owning, though that skill set?

C

um So this is about learning how to communicate that value in the most authentic and confident manner possible, because it does if, if you're not true to what you're saying it's gonna show. So you have to be honest about what it is, that you're, communicating and, and also you have to help others ensure that it resonates with them so that so that it sticks. So, on that note, let's get to our first: let's do a quick, a quick ice breaker.

C

um Actually, let me let me do this for a second. Let me just pick up where I left off, um but let me do this first, quick Icebreaker all right, think about your favorite brand favorite brand and describe it in three adjectives or less and I want you to put that in the chat or just shout it out loud, so favorite brand, three adjectives or less describe it in three adjectives or less.

C

Why you love it and there's a reason why we're doing this right now, favorite brand, three adjectives or less and I'm kind of going backwards. You know be led.

A

No I'm gonna go ahead and volunteer all birds, that's the first one that came to mind because they're, sustainable they're, comfortable and they're sleek.

C

Thank you who else who else favorite brand three adjectives or less? Why do you love them and three adjectives or less? We got Clinique clean, consistent and effective. Who else? Thank you. Karen come on if it's dinner time breakfast time lunch time come on, let's go favorite brand, if not I'm gonna pick all right. Chris Cruz I see Chris Cruz yeah.

E

I pick uh pick Starbucks um consistent uh available and um uh affordable, I guess: I! Guess: okay,.

C

Good good, thank you. Thank you. uh Let's see, let's see, we got uh JetBlue, we got accessible, consistent, affordable. We got Lush, sustainable, fun, Innovative! Thank you! Your kayak uh Garcia polish brand with women's products organic honest, not beating around the bush, normal babolytics, where wait, uh wait, oh comfortable, supportive and versatile all right, excellent, any others, any others any other favorite Brands, and why 300 or less okay?

C

Okay, let's see, let's see I'm just looking at Patagonia Patagonia always comes up, and these in this question: caring environmental open, good one apple, yes, bravissimo! Yes, all right! Okay, why am I asking you? Why are we doing this exercise so think about it? Why are we doing this exercise? Why am I asking you to describe your favorite brand in three adjectives or less, and the answer is not because the brand represents your your personal brand?

C

That's not the answer! So, let's take out. Let's take that off the table, why am I asking you to think about this exercise in a way that is connected to the work that we're going to do today?.

F

But it's probably that's why we remember those Brands because of those adjectives.

C

Yes, okay, okay, more more expand on that! Yes, yes, Cal more.

F

I think when you think, like I mentioned Muji as my favorite brand and when I think about Muji is Everything is minimalistic, Everything is neutral, everything is utility friendly and that's what comes to my mind, although I don't show up there but I like to visit uh I, think that's how I remember that brand as and every time I think about those.

F

If, if I meant, if I think about like neutrals and minimalistic, that's the bread, like that's the that's the thing I can think about.

C

Yeah, okay, so how does it relate to you so when people think of you what.

D

Do you want them to do you remember this? What you're getting at.

G

Yes, relatable! Yes, yes, what.

C

Are your words? What are your key words that you want people to use when they describe you now? Is it Michael or or you know, Michelle I'd want to make sure Michelle.

D

C

Okay, Michelle! Yes, how do you want people to describe you, your your skill, set to your experience right? What are those key words that is part of the work that we need to do on an ongoing basis? Is you have to figure that out right? All of these brands have spent a lot of money, letting you know how you want, how they want you to speak of them and how how they want you to remember them.

C

We got to do the same thing, and that is part of the work today, and that's part of your ongoing personal brand Journey from now on, hopefully, is to always keep in mind what those keywords are and then the work is: how do you strategically communicate that to the world in a way that resonates and makes sense right? Okay, that is our work today. So keywords so start thinking about your keywords, if you don't have those already, because why? Why is that important? Well, as Murphy are very smart dog says.

C

So what does he say? So someone read that quote for me before I call on you. If.

D

You're, not branding yourself, you can be sure others do it for you. You.

C

Know that's true right if you are not telling me what it is that I need to know about you, your brand, your skill sets the value you bring if you're not telling me and educating me on an ongoing basis and we'll talk about the. How then I'm going to be doing that and it may not be I- may not be using the words that you want me to right.

C

I may not be remembering the things that you want me to remember, so it is your job, but either way you're being branded as it is on a daily basis, but it's your job to learn how to be proactive and it's your job to learn how to be strategic. Those are two key themes today how to be proactive and how to be strategic and I'm going to teach you the how to get to that point. Okay, are we on the same page?

C

We all want to learn the same thing, all right and one of the outcomes for today and I'm going to move into our Workshop objectives. Can someone read these three objectives for me too, for our Workshop today, please.

C

H

I can call on that. Workshop objectives are to apply three personal brand strategies, build your personal brand statement and become more self-aware of barriers that inhibit self-promotion.

C

Does that resonate the last one, especially okay? Well number: two, though, the personal brand statement is going to be one of the things that I I would love for you to start today and then finish. Who has a personal brand statement already or who knows what? It is all right? Well, Purge you! So that's what we're going to learn today.

C

Personal brand statement is the three sentence, description of who you are, what makes you unique, what values you bring and who to what audience, and you describe all of those things in three sentences or less without ever using your job description, title your job title, because the job title really means nothing. Unless I can understand, what is it that you bring based based on your value and who your audience is?

C

That is your personal brand statement and I'm, hoping that we can start that today and then you can finish it off after this Tracy has one excellent, then Tracy. You can help us today by sharing yours because we're going to share today. So, thank you or you can also tweak it as well, and it's something that you need to manage by tweaking it probably twice or three times a year. It's a living living statement. So excellent.

C

That's what we're going to work on together today, we already did the Icebreaker someone read this definition of a personal brand. For me, please.

I

Personal brand comprised of your character, competence and Charisma. It's who you are what you do and why you are special. You have to create it claim. It then make sure everyone in your network knows about it: computers.

C

Beautiful description that just encompasses everything we're going to work on that I'm, going to just talk about really fast in the next minute. First of all, Tom Peters who's, Tom Peters anybody know Tom Peters, Godfather of personal branding in 1997. He came out with his first article on personal branding. The link to that article is in the back of the workbook under the list of all the resources that you have for additional reading materials. Highly recommend that you read that uh number one comprised of your character, competition. Charisma.

C

Tell me tell me how many seconds does it take to make a first impression.

C

Show me your fingers. Sorry, three. Yes, three seconds: it takes three seconds to make a first impression and of that: your character, competence and Charisma. What are the two things that first come out in that first impression.

B

C

And Charisma, yes, exactly so, if I, if you make a good for for, if you you're smiling- and you have some good energy- and you know, I want to connect with you, then I'm gonna then want to learn more about your competence. What does competence mean right now, I want to learn about more about who you are and what you do now answer this question: how many seconds do we as humans right now? The number changes every few years? How much is it? How many seconds do we have for our attention span?

C

That is seven. Pretty close, it's eight seconds right now, goldfish have an attention span of 12 seconds by the way, so we are decreasing in our attention span. So what does that mean? So when you're talking to me about your competence, what does that mean? My attention span is eight seconds. What does that mean?

C

You need to think about go ahead, Alyssa.

H

I said you got to be quick.

C

You gotta be quick, you got to be you, you got to be succinct right, and this is where your personal brand statement comes in and you can use it in a way that allows you to kind of have an outline right of your talking points for people and if now I'm interested I'm going to ask you more questions right and now you can go in more depth, but that's how you can use your personal brand statement. You can use your personal brand statement on your resume on your about section for LinkedIn.

C

You can use it in in terms of introductions for for job interviews when they ask. You tell me a little bit about yourself and you start with that high level personal brand statement, so that is just a way for you to kind of hone in narrow in into what is it that you want that person to know in eight seconds or less and then you can expand upon and afterwards that's really really important and that's part of why I always teach everybody how to write a personal brand statement.

C

Then the next part was, you know it's who you are, what you do and why you're special the first exercise that we're going to do next right now is about self-awareness. What are just about who you are as a person, your values, what you're passionate about, because that needs to be a part of, and you need to be able to understand and communicate that as part of your personal brand as well, and normally we don't do the homework to really sit down and think through these.

C

These, these answers to these questions, and then you have the created claimant, then make sure everyone in your network knows about it. What does that mean? You have to create a claimant and make sure everybody in your internet work knows about it.

I

What um promote it? Yes, tell people, yes,.

C

Exactly you are your product, so you have to think marketing for yourself right. This is where you where this is where you have to be strategic and proactive and figure out ways that feel comfortable to you to tell the world all the great things that you're doing and how perhaps you're helping others. So now you know so we'll talk about how to connect that to sort of a larger cause, so that the self-promotion without guilt is part of what becomes easier for you. But, yes, you have to promote it, because why?

C

Because no one else is going to do it for you right to your job, to do that. So, having said all of that, we're going to answer so some of these questions next, so one of the three personal brand management strategies is assessment. Knowing who you are someone read those questions for me.

C

Okay, I'm gonna call on someone. uh Let's ask Marina.

G

Hi, sorry, if I have a little slip, I have my retainer on so um three personal brand management strategies. Assessment know who you are. What image do you have of yourself? What are your values and What Makes You unique? What are you passionate about, and what do you want to be known for? Do people have a clear understanding of what you do and the value you bring what words Concepts and ideas do people associate with your name and image? Thank you. Thank you. Marina, who.

C

Can answer all of those questions for yourself right now who has answers.

C

Maybe Kinda kinda to some okay. Well, this is your work. This is part of your homework because all of these questions, all of these answers really lead to you having a having more self-awareness as to who you are as to who it is that you want to be and how you can communicate that value confidently and authentically.

C

These are questions answers to these questions. We sometimes we think we know, but once we're asked to like write them down, we're like oh, what were they really I thought I knew, but is it really that so part of also having this personal brand assessment survey that that you know we share it? As that one shooter?

C

Is that you'll ask your network to help you answer some of these questions based on their perception, which will then be helpful to you in a way that either helps you reinforce that you're doing the right things and or show you perhaps opportunities to better communicate? Who it is that you are to your different audiences so that they start using the right keywords that you want them to do that that you know that you want them to use or for them to understand.

C

You know what it is that you want to do and be or what it is that you're doing at this point. Does that make sense? Is this making sense? Okay, so again, there's work to this. This is just this is just the start of your journey. Everybody I'm going to provide you with some tools and a pathway, so they can continue the journey all right. Let's turn to in your workbook page six, the actual page six in the workbook and we're going to really talk about now, your persona. This is you as a person.

C

What describes who you are, what the quality? You know, what are the qualities that make you you? What are your distinct attributes, characteristics, vision and values literally again drinking through a fire hose I'm gonna. Give you three minutes to just go through the questions answer as many as you can and then we're going to stop and then we're gonna go to the next one so ready set. Does everybody have the workbook, okay, all right, Ready, Set, Go and.

C

10 25 Pacific time so at 10, 28 I'm, going to tell you to put your pencils down. Okay, go.

C

C

One minute.

C

Okay, pencils down all right, we're gonna keep going here. So one read this cartoon for me. Please.

C

J

According to your LinkedIn profile, your focused disciplined achiever. According to your Facebook photos, you love Jack Daniels and are pretty comfortable with your body.

C

Thank you is it uh as me.

J

Esme yeah, thank you. Esme.

C

So what do you think is the moral to this to this cartoon here.

J

uh You can have multiple audiences.

C

Okay, yes, and if we want to create a common voice, what do we need to do.

B

C

Yes, and why do we want to be consistent.

G

It's part of our brand to.

C

Help yeah to help people understand what our brand stands for right, yeah, clear, messaging! uh Thank you, Stefania! Yes, we have to be clear on our messaging to people. We don't want to confuse them.

C

We need to be clear so, but first we need to be clear with ourselves again. What is it that I want to communicate to the world? And so you know, there's always the question of what what channels should I use and which one should I use for what at the end of the day, what you need to decide is what is it that I'm passionate about? Who is it that who is it that that I want to that? That I want to tell the world that I? Am that I? Do that I?

C

That I support and then be consistent about that? So there's an example: I I only really talk about five things on social media. My team, my work where I act as a champion for that and or I Champion others right of of in you know different circles in the in the community that I care about Murphy, our dog um and things that um things that I'm passionate about.

C

Perhaps that are you know related to personal branding or articles of the such and then you know, perhaps just really just really being a champion for others that are related to things that I do in the community and that I volunteer on so I kind of just stick to those five different things and that's it. So people know me for those different things right, and so you have to figure out the same thing so that you are consistent both offline and online both- and this goes even as simple or complicated as your name.

C

What names do you use online and offline and making sure that they're consistent as well so that people know? Is it Joe or Jose? You know, even using the you know the same type of headshot in in different channels. So that people can recognize you, so that is about finding a common voice, both offline and online, so think about that and that's Again part of being proactive and strategic is really being clear with yourself on what it is that you stand for, so um so, okay, all right, let's go to the next one.

C

Building your promise page nine! This is where we're gonna look at these questions from a lens of your professional experience. So what's my brand promise right? What's my unique value, how does someone benefit from working with you? What sets you, apart by the way in the personal brand assessment survey that hopefully you're going to do after this? You ask one of the questions that you ask is how does someone benefit from working with you and it?

C

You know, and it's going to be a really very interesting and helpful to know if that resonates with how you think people benefit from working with you. So all right turn to page nine. Let's do another three minute drinking from the fire hose Ready set go answer as many questions as possible.

C

C

Okay about one minute.

C

All right, pencils down a lot of questions uh now a question for you between building your promise and building your persona, there's no right or wrong answer to this, but a question for you is which one did you find easier to do and why.

K

Heather persona persona for me just because I felt that was more like hey. What do people think you know professionally and personally and then promises just was a little more I think one of the professional. What do people my network think.

C

Good good, so maybe I'm doing a personal brand assessment survey will be helpful. The promise piece excellent others.

C

Persona versus Promise, which one was easier or not, Cal.

F

Persona was easier because I know this is about me and oh I know what I'm good at yeah. It was easy for me to do that.

C

Excellent, so that means again, the personal brand assessment survey may be helpful to answering the promise questions. Someone else.

A

I actually think the promise was easier for me than um than the Persona just because it was the second one my juices were flowing, but with each one um it was. It was hard first of all time crunch, but also I found myself thinking. Well, what do other people usually say? I was like wait. No I need to think about what I what to actually put out there. So it was a really good exercise both times that.

C

Is that's a great Point, that's a great point and again also yeah time crunch. This is not normal. Obviously, so you so that's. Why again, you have you'll have more time and I'm hoping you'll take more time to do this work on your own, but yeah. That's the key in answering these questions is what what do I think and doing the survey and having answers to that helps to perhaps reinforce some of those things that you, you feel that you want to say.

C

Sometimes it doesn't right, but at the end of the day, what is it that I I feel about these questions? What is it that I think did uh I? Think Alyssa did you? Did you unmute.

H

I did yes, I was going to say to um Persona was the one that I found easier um and looking back through the questions it was almost like. The Persona was your interpretation of yourself and the promises like how other people see you and not only like how other people see you, but it's like how you're thinking other people are seeing you kind of um later.

C

Yes, yeah yeah, no, it's true, but at the end of the day you have to be clear about what your promise is right, but doing the personal brand assessment survey helps to reconfirm some of those things to feel like okay, yeah, all right all right, then I'm I'm, obviously communicating that. But sometimes the great part about this personal brand assessment survey is that people say well.

C

Let me just say some people come back after doing the survey and they're like I did not realize that I'm good at X, when you really always knew that you just didn't own it. So sometimes the survey allows us to be okay in in owning. Some of these skill sets that we feel sometimes we undervalue or just are perhaps a little too shy about owning. So that's the other aspect of doing the survey is that you learn some things about yourself that you already knew you just didn't want to own it.

C

um Okay, any other thoughts about the promise versus versus uh Persona Chris yeah.

E

I found the Persona user just because it's the basic building blocks right, um I'm, a I'm, a new people, manager and I think the promise is different uh between being an IEC and being a manager right, because one is based on production, and the second is based on how you can support your new like drug reports right.

J

E

um It's similar to uh like brick, like bricks, can build a house or build a store, that's kind of how they're arranged in that same way. So it's that Persona versus The Promise.

C

Yes, yes, exactly exactly so, and these are questions again that we we think we know the answer to two for the most part and then we sit down and then we're like. Oh maybe I have to think about it more right or how do I really want to say that right? Sometimes we just have to take that time and and- and we just aren't able to so on that note so Mom, so you did the survey or or you kind of did it. What so? What was your experience with it.

C

So you're still on mute, no ma'am is it Mom? Sorry, hello,.

I

C

Did it so? What was your experience with the survey and the survey results for you.

I

um I would say it's much more easier because I've really talked through in the survey, so many things about myself so coming into. That is just amplifying that because I would say I did it this morning quite early, and it really got me thinking about myself a lot so yeah I find it a bit easier for that.

C

Okay: okay, excellent, so were you able to send it out to the network to your network to and get a good.

I

Responses I did not I didn't know that I was meant to send it to anyone. So I just did it and kept it yeah.

C

Oh okay, okay! So in the instructions, everybody there's five or six questions and these six questions so build them into a Google doc into a Google form or.

I

C

Yeah exactly some sort of survey tool, send it to your network and then see what you get back in response and then that can help you again better align yourself to feeling just to either reinforcing you know what it is that you're already feeling that you want to communicate and or it's going to help you.

C

Maybe you know you know, gain a new skill or two that you hadn't owned and or it can lead you in the direction of of better understanding how it is that you do need to communicate about your value because they are not speaking about you as you wish them to do. You know, did you want to say something.

A

Yeah I was just going to note. um We do something. We did something a while back a 360 survey where you essentially did send out some questions to your peers, to to kind of get some feedback, and uh what was really great about that was just um I mean all we have is our own perspective right and how we see ourselves and how we think we're doing so.

A

It was really interesting to get some of the feedback just things that maybe would have never occurred to me or I hadn't realized, maybe I was doing or hadn't realized. Other people had realized that I was good at so um I definitely found it super valuable to to get that feedback and to get it from different people. So when I did send it out, I didn't just do it to people who knew me like super well, I wanted to kind of see.

A

You know, maybe folks that don't interact with me that well, don't know me personally what how am I coming across so definitely uh plan on doing the survey as well, but that that 360 one was a really cool, um a cool exercise. We did absolutely.

C

That's a great start um and Stefania did you want to see something yeah.

L

So I was reading your book on the weekends I didn't see the survey, but I remember. There were like five bullet points and they were very similar to the survey. So I literally took a picture of the book and then sent to my partner at the time, and it was really interesting because the fifth one in the book was what are the weaknesses that may hold me back and I always find I do a lot of public speaking and everyone's, like oh you're, amazing I'm like thank you.

L

That's great, thank you for the feedback, but what can I do to improve so I always find for me really interesting, like constructive criticism. How can I be better? What are my weaknesses because, actually the weaknesses, one of the things he said was- can be self-centered which aligns with your book and about having a purpose and having a promise, because I was like I've, never actually thought what I can do for others.

L

I spend my whole time thinking how amazing I am so it's really good to like get the other kind of flip side of it. Love.

C

It love it that is excellent, excellent feedback and that's the kind of work right that that we need to do in order to really be authentic and articulate about our brand and and yeah our yes. Our brand is about us, but our brand is also I know. At the end of the day, we also want to align to other people, and we want to help other people and be brand ambassadors to other people, so we're going to talk about that in just a second. So thank you.

C

Thank you for sharing I mean we can continue on, but I I just want to make sure that that that we stick to time um all right. Let's talk about personal personal brand statement, so I can't remember who said that they had one already um but personal brand statement communicates. Who you are reflects your professional reputation and you can use it on your resume LinkedIn profile and the statement is used to summarize in a few words who you are and the value you offer so Tracy has one thank you bilad.

C

um So on this note, we're going to jump into your personal brand statement, but first a cartoon with a moral who can read that for me and tell me what the moral of the story is.

C

B

Read it. Thank you Kyla, yes of course. Okay, yes, you're, a cow but you're; also a dairy consultant, an expert on calcium and a hey connoisseur to boot. So what.

C

Does that mean what is what is the brand consultant trying to tell the cows through that statement?.

B

You're one of many things they're more than just a.

C

Cow yeah you're more than just your title right, your job title! That's why one of the things that I that so we're not going to talk about LinkedIn, you know per se and and profiles and stuff, but one of the things that I tell folks is in in on LinkedIn below your headshot, which urban should have a professional headshot.

C

um You should not have the your title underneath your headshot, you should choose the key words that you want people to know about your brand, because why? Because you're so much more than your job title and I, don't know what your job title really means at the end of the day, I want to understand value skill sets experience, choose three keywords and use them on your your and use them below your headshot, and they should match up with your personal brand statement.

C

So on that note, your personal brand statement it's going to I'm going to go to this right here. Personal brand statement is page 12. There's a lot to work here with your personal brand statement, we're just going to kind of get to the meat of things, but you will have to probably unpack it a little bit more and work on this a little bit more after this, um but it's really again one to three sentences that communicates your value.

C

What you're best at to your audience, whomever you wish to serve either now or in the future, and what your promise is right, how you perform your value, uniquely the the key with this is that you want to be able to be clear about your target audience the value you bring and your product promise.

C

But the key to this is that I don't want you don't want to just talk about your soft skills, I'm, a great leader with great humor and blah blah blah. That doesn't tell me a thing. Remember: I have eight seconds of an attention span and I gotta put you in a box very quickly, okay, so they said they're, a project manager that has experience in doing x, y and z and and then they have these other things right. You know that they've done so you got to come out just running.

C

Just hey just hit the ground running with that personal brand statement. Putting helping me put you in a box so that I can then ask you and be intrigued so that we can be able to learn more about you. Does that make sense, and that's why it's three sentences or less because my attention span is only eight seconds.

C

um So on that note we're going to and I and this so this is my personal brand statement on my LinkedIn. You can you so you can take a look at this on my LinkedIn, but I use very specific keywords: I'm not going to read it to you.

C

You can just read it yourself at this point um and you can go on my LinkedIn to see it as an example, but very specific keywords and very specific experiences that I'm telling you that I have because that's what I want you to remember then I have a second paragraph of three sentences that talks to you about my my passion, but that's. If you're now interested click read more for the third sentence. In that first paragraph, and then you can read that second section about my passion.

C

So again you really are talking here about your professional experience to the audience, the audience, the industry that you wish to speak to at this point. Okay, any questions, any thoughts, because, if not we're going to do just again a whole three minutes again to try to get your statement to try to draft a statement. If that's too hard think about the key words that you want to start using as you work on revising or building a personal brand statement. So does that make sense to everybody?

C

Okay, all right and then we're just you know again. This is just this is just a trial. This is just a draft so and Tracy I, don't know if you're willing to read yours at the end of this at the end of the three minutes, uh but it'd be great to have folks hear what someone else in the group has as a personal brand statement, not to put you on the spot. All right. Thank you.

C

Tracy all right ready set, go 10, 47 three minutes, 10 50 we're going to come back and share out something whatever we have, but this will definitely be your homework right go. Thank you.

C

One more minute.

C

Okay time again, not a realistic time frame to do this work we're just getting our toes wet here with this with this effort, so um Tracy.

M

C

um Hi, thank you for volunteering to read your personal Branch statement. Little did you know.

M

I'll put it in the chat too, when I'm done, um I am a strategic connector, a people, ideas and opportunities. I am a Visionary who sees opportunities that others do not yet see and I serve at the intersection of innovation and delivery.

C

I like it, thank you. Thank you. Thank you now, I have a question for you. What is it that you do.

M

I'm in Market, insights, okay, um so I I research and look for things that were what we're should be doing and what we and how the trends and markets of of the world impact. What we're doing. Okay,.

C

I'm and I'm, going to give you just a little bit of feedback. I wasn't quite sure what your product was that you that you delivered as part of that experience.

M

Well, not exactly doing some of the things currently that I historically have been doing, um but what I do is I see things that we could be doing and then I go and create a product or service and deliver that to the market. I.

C

Love that I love that sentence Tracy that helps me put you in a box love. It add that tweak that tweak that somewhere in your in your in your in your current statement that that I was able to understand cool love it. Thank you. Thank you. So much Tracy for sharing others who would like to share, if not just at least the key words that they've that they've thought about that they'd like to include.

C

I know this wasn't easy right. Was this easy.

H

All right now, listen yeah, I'm, happy to take a plunge here. Right, um I didn't get a full statement, but I can share kind of some uh key themes. I guess you could say um so: I have more or less I am um I, am motivated by helping organizations Better support their employees through stronger um processes and through stronger and more efficient processes.

C

That's a great start and then the second sentence could now be about what does that look like for an organization? So, if I, if I want to hire you, what is those what are examples or wins of how you've helped build those strong processes?

C

Okay, there, you go great start excellent, yeah, one more one, more one, more share keywords or draft Marina.

G

All right, so um no judging Global, no judging All in the Family here. Thank you, Global citizen, bringing results to drive team member programs that drive engagement, okay,.

C

Excellent and then kind of like Alyssa that second sentence would be. What does that engagement look like, because, if I want to hire you, what does that engagement? Look like like what would success look like for that engagement that product so again going back to the product? Okay, excellent! Excellent! um Did someone come off Alex? Did you want to say something or, or did you just unmute by accident,.

N

I, well, if you, if you want to hear one more I, can yeah.

C

Go for it go for it awesome.

N

Go no judgment as well, so I um I'm, specializing lean design for digital books with repeated success. I have been part of multi-disciplinary, agile teams that build products to scale and reach millions of users.

C

All right now, that's excellent and then I would just I would just add another sentence that perhaps gives an example of a win right of of of what that. What that experience looked like right from from the from that skill set that you just mentioned, and that's it. This is great. This is, he said, read it it's! You know, you know you had it in you. This is great. I am happy to continue to read these by the way my emails in the workbook, so I'm more than happy.

C

If you want to email me I'm happy to give you feedback on the statements offline so because now we got to keep moving, but thank you so much for leaning in Sharing. Thank you for allowing me to give you some feedback as well. um Okay, we're gonna continue on this was so this is great. So so we're going to keep give me a second here um very, very quickly. How do you promote your brand? You all are probably doing a variety of these things.

C

So I'm just going to remind you to pick pick a few, be strategic and proactive about it right and always try to lean in from the perspective of how am I helping others, because this is this, so this is going to go to the topic of sell promotion without guilt. Sometimes it's hard to to just say, like oh I'm, at this conference and I'm talking about this thing and I'm speaking about this thing. Well, how about you turn it around and you'd make it about the conference and about the people that you're helping right?

C

It's not about you! It's about what it is that you're you're bringing to that audience to help them to help improve whatever it is that they're working on right. So all of these things you're doing in one way or another, just start thinking about it. How just start thinking about it from the perspective of how can I be more proactive?

C

How can I be strategic and how can I be more consistent about communicating in these different ways and there's others? These are just some ideas, um so that is about promoting your brand and we're going to move to oops. uh Sorry, this section here: okay, very quickly, self-promotion without guilt, who can sell, promote without guilt, raise your hand, I mean if you can that's great I, just I'm. Just so. uh Thank you.

C

Oh um yes, self-promotion without guilt, okay, there are three ways that I think we can all think about self-promotion without guilt so and it's there. If, if you go on my website, there's two or three different articles that go into more depth. You know with some examples about how to self-promote without guilt number one number one find brand brand ambassadors right find other people to help.

C

You speak about the good things that you're doing now, hopefully they're going to do it and and most of the time they're able to do that in a very authentic and genuine way, just make sure that it's done that way, but find other people to share the good news or about the good projects that you're working on um so uh sorry, I'm. Just reading the chat there um so so number one find brand ambassadors um an example of that.

C

If your company wants to do a press release on you, because you just won this national award, are you going to say yes you're going to say no.

C

I have an example of someone who, who is a Latina, a City attorney here in the Bay Area. She won a national award for her work and her her City her employer. You know, wanted to do a press release on it and she said no. Why do you think she said no.

A

I felt maybe felt like bragging or uncomfortable yeah.

C

Exactly but if a third party is doing it and it's your employer who wants to brag about you say yes, always always right, that is your brand ambassador. That is, that is a brand ambassador. Okay example number one right find that's my example about how to find brand of assets. Actually she didn't even have to ask him they wanted to do it number two mental toxins, those little thoughts, those little goblins right that come up and say to you. No, no, don't say that you know so.

C

You're gonna, sound, like you're brag, have to be be aware of those little goblins that come up right. We have a lot of there's a lot of cultural and gender barriers that are part of us. We need to do some work to really be more self-aware about them. So when that those little goblins come up, we can sort of talk them off our shoulder. It's easier said than done. This is a whole other Workshop in itself, but we just need to be aware of it, and that is my point here.

C

You need to be aware of it. I have done that a few years ago, I won a national award. I was going to send it to my senior team members and what did I do you think I sent it to my senior team members?

C

No I didn't send it to my senior team members and I. Do this I'm going to say all the time like I worked on this right? I'm like this is what I'm passionate about and I listen to my goblins. That said, no, no, don't do that, because you're going to be bragging next day swear to you next day. My male colleague got also a national award different organization. What did he do?

C

What did he do? He.

H

C

Yes, he emailed the senior team exactly what I should have done and I wanted to do right. He had no problem doing it. So what did I do? I'm like? Okay, that's, okay, that's, okay! You listen to the little goblins, but let's find another way of doing this, so I found another way of letting people know about my award, which, by the way, was about the work. I was doing for the organization that I was working for at that time.

C

I found another way and by the way, I also included him in that other opportunity to showcase the good things that and the good things that we were doing and this award how nice of me right? No, that was just strategic I, was just strategic and I did it in a way where it was also someone else who was talking about those Awards I didn't have to do it.

C

So I not only found a brand a brand ambassador, but I also was able to figure out a way to not let the Goblins continue to talk to me number three: how to sell promote without guilt always always find a way when you want to self-promote about anything, always make it about the other person. How can it be a beneficiary experience for the other person? So as an example, I heard you were doing a marketing campaign next month on X, Y and Z. You know we just finished ours.

C

Last month we really did a great job with it. We experimented with you know. Different tactics learned a lot happy to share about the different things that that we did to make it a success because I'm you know I want to I want to support you in you know. Whatever way, I can so that your campaign can also be a success. uh So what did I just do.

C

What did I just do someone? Someone say that to me someone answer you.

F

You're, you offered you offered to help her, but at the same time you are also showcase the work that you did. Yes,.

C

Right but my focus was on how can I make it a beneficiary experience for her right, but I also talked about the fact that we were successful that felt natural that felt again be genuine about it. Just don't say that you're going to help and then not and then not help, but you can turn that around and self-promote without guilt, because you're making it about them, you're, not making it about yourself.

C

Does that make sense? Those are your three. Those are your three ways of self-promoting without guilt, there's more examples and those articles, but I highly recommend again. It all goes back to being strategic being proactive and you got to practice it and you have to practice this as well. So um I know we are at time so there's so much more I know that we can talk about, but let's just go with this at this point. Let's do a quick summary. Someone read this first bullet for me. Okay,.

A

Personal branding is something you manage, not something that just happens. Invest 15 minutes daily to manage your brand and.

C

It's like going to the gym next, one Alyssa, your.

H

Brand is working 24 hours a day, make sure it is communicating what you want right practice. Your personal brand statement.

C

And then the last one everybody put in the chat or answer, what is it that you are going to do for your brand starting today? Go for it tell me chat or out loud.

C

Work on my website: okay, fine tune it complete the worksheet, okay post on LinkedIn, finalize my brand statement and update it on LinkedIn, excellent others. Oh, so what else are we gonna? Do update my LinkedIn profile? Yes, update my LinkedIn profile. Yes, yes, update my LinkedIn Pro right, a lot of those and again yes, professional picture. Yes and again, if you want me to read your personal brand statement, just just email me, I am happy to do that and I think that with that we're at time, I.

C

Thank you for your time for just being involved and just rolling up your sleeves this evening afternoon or morning uh in whichever time zone you're in so thank you so much I'm going to turn it over to Kyla and Pilar.

A

Yes, thank you so much Giselle for the time. I know we're a little bit over, but we will have the recording up live for everyone. I can't wait to dig into all the information you've provided and, and do some uh some work on this. This is great 15 minutes a day, that's doable! We can totally do that all right. So um thank you again for everyone who made the time and um all the details are in the notes so be sure to to take advantage of this wonderful resource.

A

Thank you so much Giselle. Thank you! Everyone! Thank you. Everybody Take Care thank.

H

You so much take care.