GitLab Group Conversation, 9 Mar 2021

Previous Meeting Next Meeting

⏯

youtube image

►

From YouTube: 2021-03-09 Strategic Marketing Group Conversation

Description

The 2021-03-09 Strategic Marketing Group Conversation covering activity since January 12th

A

Welcome to the march 9th 2021 group conversation featuring the strategic marketing department here at git lab I'm ty davis manager of the technical marketing team, and today I will be leading you through an overview of what we've been up to in these past months.

A

As we take a look at the new leadership team within strategic marketing, we see that todd barr is the current acting interim vp of product marketing, as they continue an external search to find the permanent leader for strategic marketing. William c is now the manager of product marketing, ty davis. Myself is now the manager of technical marketing, and we have an open position for a manager of market insights that we're looking to hope that we're looking to hopefully fill within the next few weeks.

A

The technical marketing consists of four very great demoing individuals who are subject matter: experts like no other that consists of itsec fern, william and cesar.

A

The product, marketing and thought leaders consist of william chi as their current manager, cindy tracy, bryan, cormack, samya, parker and elita in competitive.

A

The market insights team is looking to fill that manager position, but has three wonderful team members with fiona jen and ryan.

A

Gt emotions recently kicked off and, as we look at the core team members that will make up those gt motions of ci cd devops platform and get off so we can see the individuals that will be in the respective areas listed here.

A

Gitlab was voted number seven on g2's list of best enterprise products for 2021, mad props, to our market insight team who had worked hard to get us on top of this top 10 list. That is putting git lab in a leader position as one of the best enterprise products this year.

A

What's new within strategic marketing, here we can see the top three results delivered per area, product marketing and technical marketing, as just mentioned um now very much involved in gtm motions and getting alignment there, product marketing market research and customer insights and competitive intelligence having a heavy uh participation in this go sales kickoff with overall messaging product, keynotes, leading breakouts birds of feather and contributing competitive information to those workshops.

A

Technical marketing has been focused on a 101 double webinar series. That's had a lot of success in the past few months, with a lot of engagement from the viewers and listeners and we'll lead into a more um 201 or 301 webinar webinar series. This later this year we get an overall picture of what's new in product marketing. Since january they've been working heavily on new content, enablement for sales, analyst briefings participating those and inquiries supporting events and also being heavily involved in some customer briefings and helping sales land.

A

Those deals- technical marketing has been working on uh demo assets, building out these webinars focusing on release related videos to let our customers know what's new specific blogs that are technical in nature and also demoing to analysts, as well as being evangelists for gitlab in ai summits and different conferences that are looking to have git lab team members talk the customer reference program. They have published written case studies with the content team.

A

New 10 surf british geological survey qb.com here, technologies quote and there's been customer speakers that participated in hashitalks gitlab connect, emea, latin america, connect industry, analyst engagement, there's been 37 overall. Analyst touch points in the last uh less than two months and we have an upcoming non-commission report.

A

Appearance for gitlab, competitive intelligence and comparison has been very hard at work, leading up to sco, building out a even more in-depth github decision kit, as well as participating in the school sessions and uh having cross-team competitive actions, creating the competitive enablement group which uh sources people from all across the gitlab organization to better take an approach on competitive and be more detailed and aligned across the org.

A

What's next, we have top three priorities for each team. Product marketing is going to be helping support the get lab connect emea, while focusing on gtm motions, same thing for tech. Google, marketing and technical marketing has a great assets they're going to come out of the workshop, that they'll be working in tandem and delivering a enablement to essays and using that content to create wonderful gtm assets.

A

Market research and customer insights is building out customer insight, portraits continuing to improve the customer advisory board and work on participation in major industry.

A

Analyst market reports on software quality, competitive intelligence is building out a more repetitive competitive session, with birds of feather with training and doing a a crowd sourcing via gitlab internal, to better, have intelligent, competitive, intelligent content for our marketing and sales teams to go out there and win deals, as always where we need your help um go ahead, and if you have a request for technical or for strategic marketing, uh please go create an issue and we'll get that on our boards and take a look at it and see how we can help.

A

You appreciate the time and let us know if you have any questions thanks.