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From YouTube: 2021-04-21 Digital Experience Group Conversation
A
Hello,
I'm
lauren
barker,
I'm
here
at
the
digital
experience
team.
Welcome
to
our
second
group
conversation
and
we're
gonna
talk
about
what
we've
been
up
to
large
projects
and
what's
up
for
the
digital
experience
team
here
is.
Our
team
here
are
all
of
our
awesome
handbook
pages
where
you
can
find
documentation
who
we
are
and
how
to
get
help.
A
What
we've
been
up
to
we've
been
creating
a
unified
digital
experience
for
the
get
lab
marketing
site
and
we've
been
doing
this
by
creating
slippers.
It's
a
separate
design
system
built
with
story,
pick
view
shipped
as
an
npm
package
and
pulled
in
as
a
dependency,
and
it
really
lets
us
build
out
our
front
end
framework
for
the
website
and
use
it
on
dub,
dub
dub,
and
it's
really
exciting.
It's
super
fun
to
work
with
and
we're
achieving
a
lot
with
it.
A
We're
excited
to
see
how
we
build
on
top
of
that
we
are
enabling
team
members
to
self-serve
website
updates
and
we've
done
this
by
integrating
netlify
cms
and
it's
live
ready
to
go.
There's
handbook
documentation
tells
you
all
the
good
things
of
how
to
do
it
and
we've
also
recorded
netlify
cms
learning
resources.
We
do
that
bi-weekly.
B
Thanks
lauren,
we
want
to
improve
efficiency
when
creating
and
updating
events
pages
for
gitlab.
So
we
built
a
template
for
events
using
both
slippers
and
then
with
icms
mentioned
in
the
two
slides.
Previous.
All
content
will
be
managed
through
cms,
enabling
team
members
to
self-serve
updates
cross.
It
should
be
noted
that
cross-functional
collaboration
was
key
to
allowing
us
to
create
a
flexible
template
that
anticipates
the
various
needs
of
the
each
unique
event
and
an
opportunity
to
apply
each
event's
branding
to
the.
D
D
It's
the
de
facto
way
to
handle
front
end
assets,
and
so
we've
got
a
lot
of
great
stuff
going
on
with
pre-processing
our
assets,
minifying
them
serving
them
up
and
also
improving
the
developer
experience
on
the
www
repo
and
up
next
we've
got
like.
Since
we
have
webpack,
we
have
the
opportunity
to
do
some
more
optimizations
in
the
future
and
it's
really
nice
to
get
all
of
our
assets.
Kind
of
bundled
in
the
same
way,
sort
of
like
a
single
source
of
truth,
which
is
great,
so
yeah,
really
exciting
stuff.
There.
E
So
we
also
did
a
user
research
practice
on
our
team
in
the
last
couple
months,
which
is
a
great
way
to
actually
talk
directly
to
our
customers
and
get
feedback
on
kind
of
the
way
they
think
about
things,
how
they
process
information,
how
they
sort
information,
what
they
think
of
our
current
website,
and
they
can
look
at
prototypes.
There's
lots
of
lots
of
different
ways
to
do
a
user
research
test.
I've
added
three
that
we've
done
recently.
F
Customer
so
up
next
we're
talking
about
a
b
testing,
it's
a
tool
that
we've
been
doing
for
a
while
now,
but
we've
recently
been
able
to
increase
the
number
of
tests
that
we
do
most
likely.
You've
seen
us
working
on
the
pricing
page
and
you
can
see
a
before
and
after
screenshot
here,
and
that
was
a
very
cross-functional
project,
but
we've
also
been
working
on
things
like
the
home
page,
and
you
know:
we've
done
tests
on
value
drivers
and
other
things
in
the
past.
F
You
can
see
a
couple
tools
there,
a
screenshot
of
the
metrics
related
to
conversion.
You
know:
did
the
people
click
the
buttons
we
want
them
to
and
a
heat
map
that
also
kind
of
you
know
verifies
the
behavior
that
we
expect
versus
what's
being
seen,
and
then
you
can
see
a
link
down
at
the
bottom
left
there.
That's
an
abridged
history
of
tests
that
we've
run
if
you're
interested
in
that
sort
of
thing.