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From YouTube: Marketing (Todd) Group Conversation (Public Livestream)
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A
C
It's
very
hard
to
do
an
event
that
is
like
remarkable
and
that
people
are
like
this
was
really
great
and
really
awesome,
because
you
have
to
do
if
to
know
so
many
things
all
the
way
from
location
and
signage,
to
talks,
to
schedule,
to
keeping
on
schedule
to
all
those
things
and
I
think
we
need
each
and
every
one
of
them.
I
couldn't
I,
couldn't
even
name
a
thing
that
wasn't
great
I'm,
not
going
even
I'm,
not
gonna.
C
C
We
we
couldn't
have
done
anything
better,
and
that
was
when,
like
it
coincided
with
our
our
announcement
of
the
series
Ian,
that
kind
of
happened
last
minute
that
we
made
that
decision.
That
was
a
interesting
on
messaging.
We
there
was
a
lot
of
back-and-forth,
but
in
the
end
that
all
came
to
get
it
and
then
we
absolutely
nailed
it
on
Tuesday.
E
I
got
my
audio
working
again
yeah
the
big
moment,
but
I
think
you
know
since
said
it
really.
Well,
you
know
that
we
hosted
in
Penn,
that's
meant,
but
I
I
just
want
a
like
I
think
it
was
the
best
conference
I've
ever
gone
to
just
in
terms
of
how
unique
it
was,
the
quality
all
around
I
think
everyone
felt
really
relaxed,
and
it
was
just
like
so
nice
to
see
everybody
engaging
with
us
and
in
different
capacities
like
I
saw
so
many
people
off
a
little
corner.
E
I
was
like
doing
demos,
and
just
it
just
felt
like
we
really
represented
the
brand
well,
and
so
I
want
to
thank
everybody
who
was
involved
and
put
in
so
much
work
to
make
this
successful
and
so
yeah
I
was
a
very
exciting
day.
I
feel
no
voice,
but
yeah.
We
in
the
end
we
were
you
know:
Clement
asked
how
it
went.
We
were
worried
about
getting
registrations
going
in
and
then
in
the
end
we
ended
up
with
471
and
with
over
400
people
attending,
which
is
actually
a
great
right.
E
Considering
like
we
were
heavily
discounting
passes
so
that
that's
amazing.
Additionally,
people
attended
around
like
13
talks,
each,
which
is
such
amazing
engagement
again
like
that
people
didn't
leave
in
the
afternoon.
They
stayed
for
this
one
day,
almost
like
some
people
were
given
free
tickets,
they
stayed
and
they
wanted
to
continue
and
pursue
on
this
journey
with
us,
and
so
we
had
lots
of
different
opportunities
to
educate
them
on
how
we
work
on
what
we
do.
E
E
It's
really
amazing
that
we
were
able
to
get
so
many
organic
impressions
versus
promoted
and
so
just
again,
all-around
amazing
Lauren
put
a
nice
like
sizzle
reel
pictures
just
so
you
can
see
everything
that
went
on
during
the
day
and
so
that
it's
far
and
he's
famous
now
and
then
so
we're
looking
forward
to
like
as
excited
as
we
are
about
San
Francisco.
We
are
sorry,
sorry,
the
excited
we
are
about
how
well
burka
went.
E
F
E
So
I
was
talking
to
JJ
last
night.
We
thought
the
integration
would
automatically
sync
the
Salesforce
integration,
so
it
would
show
who's
attended.
I
haven't
gotten
word
back
on
JJ
on
that,
but
also
we
have
we
scanned
everybody
in
the
track,
so
we're
figuring
out
the
best
way
to
share
that
information.
So
people
can
see
what
people
were
interested.
We
don't
think
at
this
point
it's
best
to
put
them
in
the
campaigns,
because
that
will
be
a
lot
of
different
campaign,
so
it
might
end
up
being
a
spreadsheet.
E
Okay,
JJ's
very
busy
yeah,
so
you
know
I
will
answer
on
that
later
today:
okay,
yeah
JJ's,
always
on
it
thanks,
JJ,
okay,
so
yeah
we
will
get
those
to
at
least
we
have
them.
They
just
sent
me
the
data
report
of
everything,
so
I
can
get
that
to
everybody
this
afternoon.
What
are
the
top
learnings
yeah?
The
top
learning
is
that
if
you
do
an
event
in
Brooklyn
with
a
hotel
that
has
a
lot
of
their
own
branding
guidelines,
you
can't
have
any
signs
where
bathrooms
are.
E
So
there's
like
definitely
a
little
like
kinks
to
be
worked
out
there,
but
it
was
amazing
to
see
what
we
were
able
to
accomplish
when
we
did
that
we
have
so
much
talent
on
this
team
and
I
think
it
really
showed
that
when
we
work
together
we
can
accomplish
so
much
more
and
it
was
really
really
nice
to
see.
Does
anybody
else
have
any
one
thing
they
want
to
say
on
that
Todd?
Maybe
yeah.
D
I
mean
I
think
we're
gonna
get
a
from
events
like
this
before
to
me,
the
thing
we've
gotta
work
out
a
sort
of
a
formula
is
the
promotion
plan.
At
a
time
we
did
it.
We
did
a
great
one,
there's
a
ton
of
stuff,
but
if
we
were
all
on
the
edges
of
our
seats,
you
know
watching
the
ticket
sales,
and
now
we
have
a
graph
and
and
what
I've
seen
in
events
like
this
is.
D
The
graph
is
very
similar
on
each
event,
but
you
try
to
make
the
you
know
make
it
bigger,
make
it
higher.
So
now
we
won't
be
quite
as
on
the
edge
of
our
seats,
because
we'll
know
that
they
all
you
know,
we
have
I,
think
we
sold
like
40
some
tickets
on
the
last
day
or
maybe
50.
So
that's
just
how
these
things
go,
but
I'd
like
to
I'd
like
for
us
to
kind
of
figure
out
what
worked
and
what
didn't
and
really
hone
our
promotion
plan.
For
these
things.
D
That's
that's
why
the
biggest
one
and
then
obviously
we're
going
to
do
a
survey.
So
you
know
getting
information
back
on
what
worked
and
what
didn't
I
wanted
to
just
point
out.
One
other
thing
is
I've
been
to
a
lot
of
events
like
this,
and
the
coordination
of
like
the
the
corner
of
Brooklyn
that
we
owned,
and
all
these
like
venues
was
amazing.
That
was
that
was
so
cool
because
you
would
go.
You
know
we
had
a
coffee
shop
that
was
all
of
all
ours,
and
then
you
walk
around
the
street.
D
To
you
know,
one
of
the
tracks
is
in
a
movie
theater
and
one
of
the
tracks
is
in
a
nightclub
and
like
all
that
I
don't
know
how
you
guys,
orchestrated
all
that,
but
that
part
was
unique
and
amazing
from
us
from
field
perspectives.
I
could
see
how
it
could
be
a
multi-day
event
and
you'd
like
get
to
know
the
neighborhood
really
well
too.
At
some
point.
So.
G
E
You
know
to
me,
like
the
format
of
it,
like
mirrored
how
I
think
about
get
love
and
that
there's
always
like
a
surprise
around
every
corner
and
everything
just
keeps
like
getting
better
and
more
exciting
you're,
like
I,
didn't
know
they
could
do
this
and
you're
like
I
didn't
know
you
could
have
something
in
a
nightclub,
I
didn't
know
a
CEO
would
hold
office
hours.
I
could
just
have
ten
minutes
of
his
time,
so
just
like
new
excitement
around
every
every
bed
and
that
everything
was
like
slightly
different
and
unique.
E
H
I
mean
it's
a
bit
obvious
rebut.
What
do
you
think
really
made
a
difference
in
in
getting
those
ticket
sales
in
the
last
couple
of
weeks,
because
I
could
see
that
Brooklyn
I
mean
I
thought
you
had
about
200
and
it's
amazing
that
he
had
over
400.
Is
there
anything
that
we
can
do
here
to
replicate
to
try
and
increase
the
numbers
for
London,
because
you're
about
three
weeks
out
and
we've
got
about
a
hundred
and
twenty
I
think
so.
E
E
Does
everybody
in
the
companies
that
this
is
a
representation
of
who
we
all
are
and
how
we
want
to
put
ourselves
forward
in
the
market,
so
we
need
help
from
everybody
going
forward
to
promote
everybody
if
everybody
in
the
company
invited
one
person
we'd
sell
on
tickets
tomorrow,
and
so
we
just
you,
know
again,
the
ownership
collective
ownership
over
this
is
that
this
is
all
of
us.
It's
really
important
I
think
that's.
E
What
really
did
the
push
is
that
we
got
more
and
more
people
engaged
and
involved
and
inviting
their
own
network,
and
it
made
a
big
difference.
We've
also
for
London
we're
trying
to
activate
sales
more
in
allow
sales
to
promote
people
more.
So
if
they
have
a
specific
revenue
tied
to
the
ticket
sales
they're,
bringing
in
then
there
to
come
and
I
think
that
definitely
because
they
obviously
have
amazing
network,
so
that
will
definitely
help
with
ticket
sales
for
London
and
then
moving
forward
on
thinking
about
San,
Francisco
I.
D
H
G
We
did
have
a
bunch
of
partners
because
of
where
it
was
located
from
a
New
York
standpoint.
You
know
we
had
a
good,
very
large
representation
from
the
from
Google.
We
had
a
few
from
AWS
and
then
obviously
all
the
partners
pretty
much
had
an
open
ticket
to
send
as
many
people
as
they
wanted
to
those
events
too
and
I
think
that
actually
contributed
to
the
the
you
know
the
the
fun
of
everybody
who
was
there.
D
So
Kyla
asked
a
question:
sorry
Emily,
I'm,
not
sure
if
you
can
give
I
found
out
that
kind
of
asked
a
question
about.
Are
we
planning
to
do
more
yeah?
So
in
fiscal
year
twenty
we
budgeted
for
three
of
them,
and
so
that's
Brooklyn
London
in
San
Francisco.
So
you
know
we'll
get
some
more
data
and
then
we'll
see
what
we
want
to
do
next
year
and
I.
D
Think
it's
a
platform
as
well
like
I
was
talking
to
one
of
our
federal
sales
people
where
we
could
do
kind
of
small
spin-offs
of
commit
at
you
know
for
a
small
set
of
customers,
but
where
we
can
get
a
lot
of
people
like
a
big
integrator
in
the
federal
space
or
something
we
could,
we
could
do
sort
of
commit
lights,
so
I
think
there's
a
lot
of
ways.
We
could
think
about
spinning
off
the
event
into
smaller
events.
D
C
I
think
it
was
fun,
then
the
utilization
was
good.
I
think
we
we
were
talking
about
80%
of
the
time.
I
think
it
was
super
helpful
to
have
the
shadows
there.
They
could
follow
up.
So
thanks,
JD
and
Eric
and
I
think
it
was
a
good
experience
for
them
for
the
people.
So
maybe
next
time
we
can
do
electronic
sign
up
or
something
like
that,
so
that
people
don't
have
to
kind
of
wait
for
for
their
time.
Then
they
know
exactly
when
they
when
they
can
go
in.
E
D
So
there's
a
question
about
video
coverage:
everything
was
videoed,
so
every
session
was
videoed
and
many
are
already
up
on
get
to
YouTube.
So
then
there'll
be
more
coming.
If
you
look,
there
today
seems
going
there
now.
You
can
see
there's
at
least
four
or
five
commit
sessions
already
already
live
on,
get
lab
YouTube,
which
is
pretty
cool
and
took
a
lot
of
work.
Erica
really
nailed
the
video
plan,
and
so
we
have
a
ton
of
great
footage
as
well
as
all
the
sessions
were
recorded
and
are
being
posted.
I
D
B
E
D
D
For
Emily
around
commit
I,
also
posted
for
the
second
half.
A
brand
awareness
update
I
want
to
just
bring
everybody
in
the
loop
on
kind
of
the
progress
we're
making
and
what
that
looks
like
sort
of
a
peek
into
the
life
of
you
know,
a
brand
awareness
building,
a
brand
awareness
campaign
and
I
see
Clement
put
a
question
in
already
around
so.
D
J
About
brain
voice
in
terms
of
how
we
communicate
as
an
organization
I
mean
I
know
it's
a
consideration
just
for
people's
reference,
like
how
we
speak
in
the
person
or
stuff
like
that,
and
how
that
brand
communicates
in
that
way.
I'm
just
curious,
if
that's
something,
that's
neither
working
through
well
yeah.
D
Man,
I
think
that's
part
and
parcel
to
the
creative
evolution
that
we're
going
through,
and
the
copywriting,
and
one
thing
that
was
really
great,
is
that
the
team
who's
working
on
this
spent
all
day
with
us
and
our
users,
because
they
were
AG.
Galib
commits
for
the
whole
thing
so
and
they
talked
to
a
lot
of
users
on
a
lot
of
customers,
so
I
think
they're,
starting
to
get
kind
of
what
how
we
talk
a
lot
of
the
creative
they
showed,
which
you,
which
I
link
to
the
creative
presentation.
D
You
know,
speak
in
a
language
that
our
prospects
in
the
target
market
are
speaking
in.
So
we
have
to
be
aware
of
that
as
well,
so
I
think
they
get.
They
got
a
lot
of
that
by
being
in
the
room
with
us
and
the
creative
that
I
sent
you
that
I
linked
to
was,
but
they
created
that
before
they
spent
a
day
with
us,
a
Gilad
commit
so
I
think
we'll
see
continued
evolution
and
improvement
from
there.
We
aren't,
we
don't
have
a
specific
brand
voice.
D
We
haven't
written
down
a
specific
brand
voice,
I
think
there's
actually
something
in
the
handbook
about
how
how
we,
what
our
brand
voice
is
and
I
wouldn't
deposit
that
we
need
to
change
that
much,
but
we're
always
going
to
be
straightforward,
transparent,
hopefully
a
little
edgier
and
fun.
So
I'd
love
to
see
our
brand
voice
sort
of
kind
of,
like
Emily,
said
having
kind
of
fun
surprises
around
the
corner
in
those
types
of
things,
Frances
slide
9
in
part
about
our
Valley.
Drivers
refers
to
reducing
costs,
which
is
part
of
increasing
operational
efficiency,
but
different.
D
Is
that
intentional?
Well
we're
not
going
to
use
the
language
of
force
management
in
headlines
so
and
there's
there's
headline
copy,
that's
that's
grabbing
attention
and
then
there's
you
know,
demand
gen
copying.
If
you
look
at
our
demand,
gen
campaigns
they're
much
more
detailed,
much
closer,
much
more
closely
aligned
to
the
words
and
force
management
and
then
there's
what
salespeople
deliver
when
they're
sitting
in
front
of
a
customer
and
increasing
operational
efficiencies.
Isn't
that
exciting?
D
So
it's
you're,
not
gonna,
see
that
in
a
headline,
you're
gonna
see
pieces
of
that,
like
lowering
costs
or
reducing
complexity.
Or
you
know
we
may
use
simplicity
instead.
So
I
would
say
what
we're
gonna
have
a
lot
more
flexibility
in
our
language,
around
awareness
headlines
than
you
might,
and
you
know,
as
you
go
further
down
the
funnel
and
if
there
are
other
things
that
we
find
work
for
awareness,
we'll
feed
that
information
back
into
the
command
of
the
message
when
we
iterate
on
that
messaging
as
well,
because
there
may
be
something
that
we
discover.
D
D
That
allowed
us
to
sort
of
be
with
awareness,
demand,
gen
and
sales.
You
know
SDR,
then
sales.
It
allowed
us
to
be
aligned
from
the
very
beginning
around
kind
of
what
we're
promoting
all
the
way
from
the
top
down
to
the
bottom.
So
couldn't
been
better
timing
on
the
force
management
stuff.
So
thanks
McBee
for
David
Hong
for
leading
that
charge
and
David
Sommers
yeah.
A
Cool
thanks
Todd,
my
my
main
concern
is
just
I.
It's
always
a
red
flag
for
me
when
I
see
the
word
cost,
because
that
kind
of
invites
a
customer.
If
we're
using
the
word
cost,
it
invites
the
customer
to
lead
with
a
pricing
conversation
which
is
never
what
we
want
to
lead
with
right.
So
that's
just
I
always
have
like
a
like.
No
don't
talk
about
Cost
Reduction,
just
because
it's
a
it
kind
of
like
it
turns
value
on
its
head
a
little
too
easily
yeah.
D
K
Todd
I'm
unable
to
comment
on
the
dog
because
it
says
heavy
traffic
but
I
had
a
question
regarding
like
what
do
you
think
is
the
best
one-liner
to
answer
what
is
good
lab
so
I
think
that's
a
question.
I
always
get
asked
and
if
you
ask
somebody
in
product
management
is
one
answer
an
engineer
and
may
have
a
different
answer.
Sales
person
has
a
different
answer,
so
I
think
kind
of
brand
awareness
is
unifying
that
message
and
what
what
do
you
think
that
it's
the
best
way
to
describe
it?
Well.
D
I
I
mean
it's
in
the
handbook
which
we
changed
recently.
That
gitlab
is
a
complete
devops
platform
delivered
as
a
single
application
and
the
we
had
talked
it.
You
know
for
a
long
time
we
didn't
use
the
word
platform
and
I
understand
why,
but
the
I
think
it's
important.
The
platform
says
we
do
a
lot
of
this.
The
debbye
yeah
we
do
the
entire
DevOps
tool
chain
and
how
we
do
it,
which
is
differentiation,
is
as
a
single
application.
So
the
how
is
delivered
as
a
single
application,
though
what
is
a
complete
devops
platform?
D
You
may
not
see
that
whole
thing
on
an
ad
on
an
awareness
ad,
so
we've
got
to
decide
exactly
that
wording.
We
have
a
and
you'll
see,
there's
lorem
ipsum
and
in
those
ads
there's
you
know
the
creative
team
taking
a
shot
at
describing
things
we're
gonna
we're
gonna
rationalize.
All
of
that
before
you
see
final,
you
know
final
ads,
but
that's
those
are
the
words
great
thanks.
L
Thinking
more
like
digital
transformation,
Todd
like
business
transformation,
previous
company
had
some
great
just
slides
on
like
dinosaurs,
the
extinct
bones.
I
was
like
it's
pretty
cool
and
edgy
I
didn't
know
if
there's
anything
like
that
in
mind
for
the
future.
So
a
lot
of
people
talk
about
digital.
D
Transformation,
that's
super
buzzy
right
now.
I
would
be
open
to
testing
that
in
the
in
the
lab
sort
of
you
know,
digital
transformation
happens
in
the
lab,
but
I
think
that
it
makes
us
sound
a
little
bit
like
everybody
else
right
now,
and
it's
not
that
it's
not
as
specific
is
what
we
really
do
and
so,
like
pivotal,
you
know
they
talk
about
digital
transformation
because
they
sell
to
the
c-suite
and
they
sell
a
lot
of
consulting
and
they
sell
some
technology
and
they
really
lean
into
we're.
D
Gonna
change,
how
you
develop
software
in
your
organization
and
they
do
put
a
lot
of
services
behind
it.
So
they
they
sell
more
of
a
transformation
service
and
that's
not
what
we
do
so
so
I'm
staying
away
from
that
right
now,
a
bit
I,
not
that
we
shouldn't
test
that,
because
I
think
we
should.
But
that's.
L
How
I
feel
about
it
at
this
point?
Yeah
I,
think
digital
transformation
is
kind
of
widely
used,
because
you
can
create
something
new
and
kind
of
hip.
You
know
it's
about
business
transformation,
digital
application,
I
don't
know,
but
I
was
just
thinking
if
there's
any
type
of
thought
process
going
into
something
like
that,
but
it
sounds
like
there
is,
and
that's
great
no.
D
I
appreciate
the
question,
and
we
do
we
do
think
hard
about
what
altitude
do.
We
want
a
message
to
hit
our
target
audience
I.
Think
it's
important
to
note
that
weren't
there
is
in
one
of
those
documents
it
sort
of
talks
about
the
target
audience
but
RIT
DMS
are
you
know,
certainly
if
there's
DevOps
in
the
title
and
they're
a
director
or
VP,
but
also
you
know,
chief
architect,
a
VP
of
development.
D
That's
a
director
of
development
and
sort
of
in
that
realm,
not
specifically
a
CIO
I
mean
so
we're
not
specifically
going
after
c-suite,
because
most
of
our
customers
aren't
CI.
Yet
most
of
our
people
who
write
the
check
and
make
the
decision
aren't
CIOs
they're.
You
know
a
level
under
that
an
IT
and
so
we're
really
trying
to
get
more
of
those.
But
hopefully
our
messaging,
you
know
makes
some
awareness
for
CIO
so
that
they
sign
the
check
when
it
comes
across.
You
know
they
approve
the
PIO.