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From YouTube: Marketing Group Conversation (Public Livestream)
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A
All
right,
everybody
see
that
okay,
so
I
just
wanted
to
touch
on
a
few
things
today
and
we'll
talk,
maybe
here
between
me
and
Priyanka,
for
you
know,
10
15
minutes
and
then
we'll
open
it
up
for
questions.
So
I'm
gonna
go
through
a
couple
of
interesting
metrics
and
it's
kind
of
why
they're
interesting
to
me
right
now.
A
We
I'm
gonna
then
hand
it
off
to
Priyanka
who's,
going
to
walk
through
our
upcoming
heute
Khan
Europe
event
that
we're
going
to
and
sponsoring
and
doing
a
lot
of
things
that
and
the
reason
I'm
asking
her
to
do.
That
is
because
it's
actually
a
fantastic
example
of
the
type
of
integrated
marketing
or
shooting
for
where
you
know
when
we
make
an
investment.
We
try
to
maximize
that
investment
and
it's
a
great
example
of
that
and
the
team's
done
a
great
job
pulling
that
together.
A
So
not
Priyanka
walk
you
through
that
as
an
example,
and
then
I'm
gonna
go
through
and
rehash
what
I
put
in
here
as
concerns
from
March
cuz.
There's
some
there's
some
positive
updates
and
then
kind
of
redo
that
as
concerns
for
May
and
then
just
open
it
up
for
feedbacks
questions.
So
first
I'm
gonna
start
with
a
quote:
I
talked
about
this
quote
to
the
marketing
team
yesterday
and
it
may
be
controversial,
but
I
don't
mean
it
to
be.
I
just
mean
it
to
get
you
thinking
a
little
bit.
A
There's
a
popular
management
guru,
business
management
guru
named
Peter
Drucker
and
he
said
in
1974
that
the
purpose
of
business
was
to
create
a
customer
which
I
think
is
not
altogether
wrong.
There's
a
lot
of
people
who
think
that
the
purpose
of
business
is
to
make
a
profit,
probably
also
correct,
but
I
like
for,
like
this
perspective
as
well,
to
create
a
customer
and
there's
two
basic
functions
that
are
innovation
and
marketing
and
I.
A
Think
when
he's
talking
about
Marketing
is
talking
about
kind
of
the
go-to-market
functions,
they're,
probably
inclusive
of
sales,
but
he
points
out
that
the
aim
of
the
latter
was
not
to
sell.
But
to
quote
understand
the
customer
so
well
that
the
product
or
service
fits
him
in
sells
itself
and
as
a
career.
Marketer
I
I
will
tell
you
that
I've
been
most
successful
when
this
is
happening.
A
The
product
or
service
fits
the
customer
and
sells
itself,
and
it's
one
of
the
reasons
that
open
source
projects
flourish,
the
ones
that
flourish
fit
the
customer
ultimately
and
fit
the
user
and
so
get
labs
in
that
great
position
today.
But
I
I
want
to
make
sure
we
stay
in
that
great
position.
So
love
that
quote
I
bring
that
up
because
in
previous
marketing
meetings-
and
you
can
find
by
the
way
my
marketing
metrics
presentation
on
the
unfiltered
channel
on
YouTube,
if
you're
interested
in
all
of
the
marketing
metrics
that
we
track
but
I
report.
A
One
of
the
things
I
report
on
is
inbound
demand,
which
is
a
super
important
metric
for
us,
because
this
is
where
most
of
our
business
ultimately
comes
from,
and
so
these
are
what
are
called
mq
Elle's
marketing
qualified
leads,
and
what
I'm
pointing
out
here
is.
While
we've
had
a
great
surge
of
inbound
demand
here
in
the
last
few
months
because
of
some
website
changes
we
made
in
just
our
overall
demand
profile.
A
A
For
you
know
a
personal
project
or
they
you
know
actually
potential
sass
customers
or
maybe
their
potential
self-managed
customers
that
are
just
trying
it
in
the
cloud
because
it's
easier
and
we
also
lose
kind
of
contact
with
them,
because
once
they
get
through
the
trial,
they're
sort
of
just
get
lab
comm
users.
And
so
how
do
we
make
sure?
A
Bringing
this
up
to
sort
of
make
you
aware
of
a
concern
that
I'm
working
on
addressing
and
I
think
it's
an
important
one
for
us
as
we
move
forward
so
I'm
going
to
come
back
to
that
and
I'm
going
to
turn
it
over
to
Priyanka
for
a
few
minutes
here
to
talk
about
Keep
Calm,
so
Keep,
Calm
cloud
native,
con
Europe.
There's
a
link
here
and
I'm
gonna
go
ahead
and
click
into
that
link
and
Priyanka
go
right
ahead.
B
Awesome
Thank,
You,
Todd,
so
hi
everybody,
I'm,
Priyanka
I,
do
technical
evangelism
here
in
the
marketing,
org
and
I
have
been
spending
a
lot
of
time
in
the
cloud
native
ecosystem
and
since
before
my
cat,
lattice
and
their
flagship
event
is
coop
con
cloud
native
con
for
those
who
need
a
quick
refresher
cloud
native
computing
foundation
is
the
home
for
kubernetes
Prometheus
and
a
bunch
of
other
really
high-profile
projects
that
are
enabling
the
shift
left
DevOps
movement.
So
this
event
has
grown
in
popularity
over
the
years.
B
The
first
one
I
attended
was
700
people
and
the
people
that
are
coming.
The
number
of
people
coming
to
cook
on
amia
are
12,000,
so
it
has
grown
a
lot
in
the
last
three
four
years
and
the
audience
is
spot-on,
like
deeply
technical,
often
decision
maker
at
least
influencer
or
champion
type
personas.
These
are
having
an
influence
at
coop.
Con
is
really
good
for
any
company
in
our
space,
so
we
will
go.
We
are
going
to
be
at
coop
khan,
amir
as
Todd
said,
and
we're
going
to
be
sponsoring
it.
B
In
addition,
there's
a
lot
we
can
do
there,
so
we've
thought
through
what
are
our
objectives
and
then
the
key
results
associated
with
this
and
by
the
way.
This
is
not
all
me
by
any
means.
This
is
a
very
large
group
effort,
folks
have
been
very
iterative
and
collaborative
at
the
same
time.
So
the
top
level
objective
is
to
build
the
technical
brand
and
also
do
Legion.
We
want
to
have
a
presence
in
the
cloud
native
conversations
and
further
the
kubernetes
totleigh
or
share
the
key
results.
B
You'll
see
on
this
slide
over
here
that
we
are
obviously
hoping
to
influence
revenue
at
at
least
250
K
and
then
there's
media
goals,
awareness
goals,
etc.
So
I'm
gonna
start
here
real
quick
with
the
different
kinds
of
activities
that
we
have
planned.
I'll
walk
through
a
little
quickly,
Regas
group
conversation
we
gotta
go
fast
and
I
didn't
do
all
of
this.
This
is
a
bunch
of
people.
B
The
dris
are
listed
right
here,
I'm,
just
speaking
in
for
the
interest
of
time,
so
starting
with
speaking
engagements
speaking
engagements
at
koukin
are
really
important
because
at
12,000
people
each
talk
and
get
it
even
like
up
to
thousand
people
in
one
room
just
in
the
session,
and
then
there
online
awareness
etc.
And
it's
also
at
this
point
a
prestigious
thing
to
be
speaking
at
cook
on
Jason
plum
is
going
to
speak
at
a
free
software.
Meetup
that
get
lab
is
Co.
B
Organizing
and
John
Coughlin
from
the
community
team
is
running
that
he's
going
to
talk
about
how
to
build
things
in
the
open.
I
have
a
few
talks
and
the
so
coop
con
starts
with
a
de
0,
where
there
are
lots
of
co-located
events
and
two
of
them
invited
me
to
speak.
One
is
Cystic
where
I'm
keynoting
the
cloud
native
transformation
summit
and
the
other
is
twistlock,
which
is
a
great
partner,
and
there
we'll
talk
about
cloud
native
security
and
then
in
the
main
conference.
B
There
we
got
in
for
two
serverless
conversation,
which
was
interesting
because
we
submitted
all
kinds
of
topics
and
several
s
was
the
hardest
one.
The
cloud
agnostic
surrealist
tutorial
I'd
like
to
call
that
out
that
is
so
popular.
It's
been
accepted
at
coop,
Kahn
asked
on
velocity
already
and
Colin
Taylor,
who
is
on
the
PMM
I,
think
he,
the
Technical,
Marketing
Manager
technically,
is
doing
building
the
demo
for
that
really
important
work
and
very
exciting
and
we're
collaborating
by
the
way
with
community
members
for
both
of
these
talks.
B
So
the
first
one
is
with
trigger
mesh
Sebastian
who's.
A
well-known
thought
leader
in
this
space
and
the
second
one
is
with
the
VP
of
Marketing
at
Linux
Foundation
who
D
Kumar.
So
that's
what
we
as
get
lab
result
in
front,
but
we
also
have
community
engagement,
community
speakers
speaking
in
on
topics
that
will
relate
to
us
or
bring
us
up
in
their
presentation.
So
a
runs.
The
CNCs
ambassadors
program
and
John
has
secured
him
for
the
github
meetup,
that's
gonna
happen.
B
The
free
software
Meetup
melissa
is
getting
a
partner
company
up
bounce
talks
to
include
us,
and
then
there
are
two
moonshot
projects.
Both
Melissa
and
I
are
working
on.
So
the
first
is
that
there's
a
CMC
of
graduating
I've
redacted,
the
name
just
because
this
is
a
public
livestream.
But
it's
it's
one
of
the
key
projects,
they're
just
graduating
and
they
want
to
use
get
lab
CI.
If
they
do,
we
will
be
featured
in
their
keynote
now.
B
This
is
can
be
a
really
big
deal,
and
this
is
only
possible
with
the
cross
collaboration
across
gitlab,
so
I'm
getting
a
lot
of
support
from
the
community
team
with
Ray
I'm
getting
customer
success.
Kristen
and
her
team
have
just
given
us
resources.
There
are
a
lot
of
variables
at
play
here,
things
from
the
other
side,
etc.
B
So
we
don't
know
if
we'll
get
there,
but
we're
working
hard
on
it
and
it's
a
moonshot
melissa
is
doing
something
similar
with
the
partner
company,
who's
keynoting
on
operators
and
it's
a
stretch
goal
because
we
need
a
little
bit
of
resources
and
jiggering
to
figure
out.
But
if
we
do,
this
will
mean
a
lot
and
also
we're
doing
outreach
to
other
people
who
are
speaking
at
coop
con.
You
know
combined
messages,
so
those
are
the
speaking
engagements
then
there's
something
I'm
calling
influencer
activities.
B
I'm
also
moderating
a
panel
of
technologists
on
service
smashes
and
this
panel
is
all
the
media
attending
at
coop
con
we'll
be
in
that
panel
listening
to
that
panel.
So
that
should
be
good
exposure
for
us
and
Brandon
and
I
have
our
board
meetings
with
CN,
CF
and
Linux
and,
as
Melissa
said,
suggested,
we're
making
inroads
with
the
CN
CF
CI
working
group
and
I'm
going
to
be
meeting
them
there.
B
Building
relationships,
we're
also
doing
hosted
events,
and
these
are
run
by
the
FA's
meetup
by
John
and
Melissa
and
Emily
are
running
a
multi
cloud
mix
with
git
lab
about
and
a
bunch
of
other
partners,
which
should
be
a
party
and
a
really
fun
one
Emily
Kyle
has
done
amazing
booth
boots
work
already,
as
she
always
does.
No
one
surprised
we're
you
know.
There's
there's
giveaways
donations,
etc.
Field
is
focusing
on
outreach,
as
opposed
to
doing
generous
and
stuff
to
do
mutual
scheduling,
which
I
think
is
super
smart.
B
Thank
you.
The
content
activities
make
me
really
really
excited
so
Erica's
team
have
a
really
good
kubernetes
thought
leadership.
Plan
they're
gonna
be
releasing
video
interviews,
they've
done
with
Kelsie
Hightower
who's,
the
biggest
thought
leader
and
kubernetes,
and
Joe
Beda
one
of
the
creators
in
a
dead
edition,
we're
working
on
a
social
takeover,
which
means
will
be
heavily
present
on
social
media
during
coop
con
and
we're
asking
everyone
who's
attending
there's
about
15
20
people
going.
B
All
of
you
need
to
really
support
this,
and
not
just
people
who
are
going,
but
all
of
you
get
laberd's
retweets
see
interesting
things
go
after
it
engage
with
the
audience
because
here's
the
deal
we
are
leading
the
DevOps
transformation
and
that's
the
conversation
happening.
So
we
should
all
join
in
and
uplevel
them
uplift
the
message
and
there's
some
extra
activities
we're
working
on,
but
like
potentially
content
through
Melissa
and
I,
working
with
like
potential
content
with
like
new
stack,
etc.
B
So
these
are
just
like
the
majority
of
the
things
we
have
planned
for
coop
con,
as
Todd
said
when
we're
making
an
investment,
let's
double
down
and
let's
communicate
with
each
other
so
that
we
can,
you
know,
1+1
equals
11,
as
opposed
to
two
and
I'm
really
excited
for
what
happens
at
coop
con
and
excited
to
report
out
what
the
results.
Thank
you,
cool.
A
Thank
You
Priyanka,
so
in
a
great
job
going
through
that
and
I.
Hopefully,
you
can
see
that
we've
included.
If
you
look
at
of
all
the
different
parts
of
marketing,
we
have
partners,
we
have
social
media,
we
have
a
Content
team,
we've
got
the
field
marketing
team,
we've
got
the
xkr-s,
we've
got.
You
know
the
community
team,
the
technical
evangelism
team
in
the
PR
team
all
focused
on
kind
of
maximizing
this
event,
and
this
is
how
you
know,
while
all
events
aren't
going
to
get
this,
you
know
level
of
attention.
A
Our
main
ones
definitely
are
and
I'm
really
impressed
by
how
the
team's
going
about
this
so
I
want
to
show
that
okay
to
kind
of
wrap
it
up
here,
concerns
from
the
March
group
update.
A
couple
of
them
have
really
been
addressed,
which
is
awesome
so
301
redirects.
Thanks
to
Eric
and
the
engineering
team,
the
infrastructure
team,
they
put
a
scalable
solution
in
place
that
marketing
can
manage.
A
So
that's
been
a
pain
point
for
a
while
and
they
solved
it
and
I'm
really
appreciative
to
them
for
helping
us
get
through
that
and
it
will
help
our
web
traffic
and
aren't
search
engine
optimization.
The
second
thing
is:
there's
been
a
lot
of
work
on.
You
know:
content
around
Microsoft
github
as
your
DevOps
and
making
sure
that
we
are
addressing
that
competitive
threat
going
forward
and
giving
customers
and
prospects
and
our
salespeople
the
right
content
they
need
to.
A
You
know
authentically
talk
about
how
we're
different
and
better,
and
then
the
last
one
is
that
was
on
was
renewal
systems,
issues
there's
now
so
as
well.
It's
not
solved
there's
now
a
working
group
that
Walter
is
leading
where
we're
looking
at
this
and
trying
to
come
up
with
some
quick
wins
and
so
I'm
I'm
positive
about
the
future
on
this.
But
I
want
a
flag
that
it's
not
solved
yet,
and
it
really
affects
our
SMB
reps,
most
in
the
sales
side
and
so
just
being
able
to
kind
of
solve
that.
A
Related
to
this,
this
gitlab
calm
trial
issue,
not
an
issue,
but
it's
it's
this
opportunity.
One
of
the
things
that
I've
been
talking
to
a
lot
of
teams
about
is
product,
metrics
and
in-app
communication
and
there's
an
issue.
There
called
telemetry
that
Eric
Brinkman
created
that's
a
good
housing
issue,
for
you
know
the
two
or
three
approaches
that
were
looking
at
right
now
for
this.
So
if
you
curious
check
that
out-
and
we
need
to
get
to
some
answers
here
and
I,
you
know
there's
good
momentum
around
getting
to
some
answers.
A
The
second
thing
is
thanks
to
a
strong
q1
by
our
sales
team
and
a
strong
Q
to
new
business
pipeline.
We
had
this
happy
problem,
which
is
things
are
going
faster
than
our
marketing
original
marketing
plan
may
be
intended
relative
to
acquiring
new
customers,
which
means
I
need
to
accelerate
some
things.
I
would
think
I
was
thinking
about
more
for
next
year
and
so
now
I'm
thinking
wow.
A
You
know
what,
if
based
on
how
well
we're
doing
we're
gonna,
you
know
the
numbers
are
essentially
gonna
continue
to
rise
for
us
and
I
need
to
accelerate
awareness
activities.
So
I
think
we're
doing
a
decent,
really
good
job
with
inbound
a
really
good
job
with
demand
Jen.
We
have
a
lot
of
activities
going
we're
scaling
that
team,
but
awareness
at
the
top
level,
which
makes
demand
gen
and
inbound.
You
know
work
even
better.
A
We
haven't
invested
much
in
there's
still
a
pretty
big
gap
in
the
market
of
people
who
know
about
get
lab
and
a
part
of
get
lab
outside
of
just
our
core
audiences,
and
so
we're
going
to
be
putting
together
an
awareness
plan
here
into
you
to
to
begin
to
execute
in
the
second
half
of
the
year.
I'm
excited
because
we
have
a
former
CMO
of
Cisco
who
just
joined
our
board
I'm
going
to
be
tapping
to
help
us
with
this
and
then
the
last
one
is
the
same
thing
with
the
renewal
systems
issues.
A
Somebody
asks,
if
is,
there's
an
issue
I'm
actually
looking
for
right
now,
the
the
specific
issue
that
kind
of
sums
up
those
renewal
issues
if
you're
curious,
I'll
drop
that
into
the
note
after
this
call.
So
with
that
I'll
stop
and
see.
If
there's
any
other
questions
that
people
want
ask
live
here,
let
me
just
answer:
what's
in
here,
Nicole
asks:
what
are
the
renewal
systems.
B
A
Is
you
know
largely
being
handled
by
the
SMB
reps
right
now?
So
that's
that's.
Where
we're
focused
on
Jim
are.
Can
you
share
any
plans
we
have
for
promoting
being
in
the
AWS
marketplace?
I,
don't
have
an
answer
that
question
so
I'll
have
to
get
back
to
you
on
that
one
I
don't
know
if
Priyanka
or
if
any
of
our
friends
from
Alliance's
are
on
this
call.
If
you
are,
please
speak
up,
if
we
have
Oh
Brandon.
A
C
We
currently
remote
focus
on
directly
engaging
with
those
customers,
and
so
that's
just
an
ancillary
option
and
helps
with
our
ability
to
do
business
with
AWS.
So
that's
that's
the
primary
reason
for
it
today
we'll
keep
you
all
up
to
date.
If
you
want
more
conversation,
I'm
happy
to
go
deeper,
but
not
intending
to
do
a
bunch
of
marketing,
even
when
that's
up,
but
the
first
thing
you
have
to
do
is
have
the
commercial
offering
which
were
working
on
should
be
up
very
shortly.
A
Jim
are
also
commented
that
the
work
the
the
team
I'm
assuming
he's
talking
about
the
PMM
team
and
the
campaign's
team
is
doing
on
personas
as
helpful
Thanks.
Thank
you
for
that
thanks
and
it
looks
like
you're
leveraging
that
into
some
persona
based
demos,
which
is
awesome
in
the
SSI
essay
side
very
cool.
A
There
were
some
questions
about
the
metrics
I
would
encourage
you
to
watch
to
watch
the
metrics
presentation,
so
you
can
kind
of
see
the
full
the
full
view
of
that
and
there's
a
good
idea
from
ruggy
to
think
about
adding
come
leads
by
company,
as
opposed
to
by
person
as
a
metric
that
we
look
at
I
love.
That
idea.
That's
a
great
idea:
we'd
love
to
see
kind
of
accounts
that
are
surging.
That's
certainly
some
data
that
we're
interested
in
and
Sarah.
There
are
open
issues
related
to
the
git
lab
comm.