►
A
A
A
I'm
gonna
go
off
the
usual
script,
a
little
bit
because
there's
one
point.
I
really
want
to
dig
into
and
hope
to
guide
the
majority
of
our
conversation,
but
I
do
want
to
make
sure
I
acknowledge
just
a
high
level
what
we've
been
up
to
some
amazing
pieces
of
work,
cross-functional
things
that
have
been
tried
and
failed
that
were
we're
getting
success
at
like
google
analytics
all
the
ipo
readiness
work,
one
trust
rollout,
seamless
change
of
our
our
cookie
acceptance
tool.
Just
so
much
so
much
work
to
be
proud
of.
A
So
what
you
see
here,
I'll
dig
into
in
a
figma
file
in
a
moment,
I
just
want
to
set
the
bounds
of
how
we
should
be
looking
at
this
and
taking
it
in.
So
it's
really
easy
to
kind
of
look
over
to
the
right
here
and
think.
Oh
the
navigation.
I
see
it.
This
isn't
navigation
yet
first
off,
we
think
of
these
as
information
neighborhoods.
A
These
are
content,
types
or
themes
of
content
that
should
be
living
within
one
another
because
they're
related
or
they
complement
one
another
and
we've
been
looking
at
a
ton
of
data
we're
going
to
collaborate
closely
with
the
seo
team.
You
know
we're
making
sure
that
when
we
make
these
changes,
we're
not
going
to
break
any
of
the
links
you
got
saved
or
going
to
or
we'll
lose
google
rankings.
You
know
we
do
anticipate
in
my
experience.
A
When
we
make
these
kind
of
changes,
there
will
be
a
dip
because
there's
a
bit
of
a
learning
curve,
but
we're
confident
that
this
base
this
foundation,
we're
putting
forward,
puts
us
in
a
better
position
to
optimize
up
and
out
from
so
popping
into
figma,
just
to
start
off
with.
Let's
what
are
these
colors
like
why
these
icons,
I
just
want
to
set
that
stage
a
little
bit,
so
the
blue
primary
business,
driving
landing
pages.
I
think
one
thing
I'd
like
to
put
forward
with
our
marketing
site
is:
yes.
A
Everything
does
eventually
lead
to
a
funnel
to
conversion,
but
we
should
have
some
pages
that
just
allow
people
to
breathe
and
and
educate
themselves
and
learn
similarly
to
if
you're
shopping
you
go
into
a
store
if
you're
like
me,
the
last
thing
I
want
is
a
sales
person
coming
right
up
to
me
immediately
and
just
asking
me
what
I
want.
I
just
need
a
little
time,
situate
myself
and
then
that's
what
those
yellow
pages
are.
Is
they
get
a
little
bit
more
specific?
This
is
where
the
funnel
starts:
we're
pulling
them
towards
a
conversion
action.
A
This
color
over
here
the
utility
education
pages.
These
are
awesome.
These
are
you
know.
When
I
look
at
this,
I
see
many
businesses
within
gitlab
that
are
doing
amazing
things
for
us
and
the
green
ones
are
category
ownership,
point
of
view
pages,
so
we're
the
devops
platform
or
the
one
devops
platform
in
the
marketplace.
A
A
So
let's
jump
up
here
and
I'll
just
talk
through
these
content
neighborhoods
in
no
priority
order
or
anything
they're,
just
they're
just
in
this
order,
because
that's
the
order
that
I
put
the
sticky
notes
in
fig
jam
here
so
home
page,
of
course,
you're
gonna
have
a
homepage.
Let's
not
even
talk
about
that.
Why
gitlab?
You
know,
let's
help
people
make
their
decision
and
rather
than
thinking
of
competing.
Let's
talk
about
why
us
over
our
competitors.
A
I
feel
like
it's
a
cough,
more
confident
point
of
view,
and
this
allows
us
to
buy
out
google
ads
against
our
competitors
and
have
a
page
that
specifically
targeted.
If
I'm
looking
for
github
continuous
integration,
we
can
buy
that
search
term
and
have
our
page
at
the
top
and
talk
to
that
potential
customer
and
tell
them
why
to
choose
us
over
one
of
our
competitors.
A
So
these
you
know
this
isn't
the
final
list.
This
is
a
lot
of.
This
is
just
for
illustrative
purposes
of
okay.
Well,
what
does
make
up
that
content
so
we'll
work
together
with
product
marketing
and
product
intelligence
to
get
that
final
list
features
and
solution?
The
concept
I'm
hoping
to
get
across
here
solutions
are
made
up
of
a
combination
of
git
lab
features.
I
think
that's
the
same
as
nike.
So
nike
has
a
shoe.
You
know
they've.
A
What's
that
shoe
that
I
can
think
of
that.
The
air
jordan
low!
That's
one
of
my
favorite
shoes,
it's
very
simple
one
color,
the
air
jordan
low,
is
made
up
of
some
features.
That
nike
has
it's
made
up
of
an
air
bubble.
It's
made
up
of
reflective
materials.
It's
made
up
of
a
leather
upper
and
a
middle.
These
are
all
features.
You
know,
I
would
love
a
day
where
they
make
it
in
a
flyknit
like
they
nike
has
these
features
in
this
technology
and
they
put
them
together
into
a
solution.
A
A
Digital
transformation
is
made
up
of
delivery,
automation,
continuous
software,
security,
insurance
and
continuous
compliance,
and
then
each
one
of
these
solutions
has
multiple
features
that
enable
this
solution.
So
that's
what
the
features
is.
That's
what
the
solutions
is
I'd
like
to
see
us
organizing
things
by
solution,
we
can
even
say
by
industry.
You
know
the
example
I'm
giving
here
is
someone
who's
in
transportation.
You
know
another
company
is
starting
to
really
bite
into
the
success
of
their
company.
They
can't
understand
how
are
they
winning
all
these
contracts?
A
They
read
about
this
thing,
digital
transformation.
Maybe
I
need
to
digitize
my
operations.
If
we
had
to
buy
industry
transportation
from
a
customer-centric
point
of
view,
I
can
come
in
and
say:
that's
me,
this
is
the
content
I'm
looking
for
and
then
we
can
guide
them
through
the
rest
of
our
content.
So
that's
the
industry
angle,
the
by
department
angle.
We
have
the
qa
tester,
it's
an
example.
I've
been
loving
to
think
of
it's.
I
started
part
of
my
career
in
qa
testing
at
electronic
arts.
I'm
really
good
at
nba
live
95.
A
If
anyone
wants
to
play
that
game,
but
I've
heard
of
I've
heard
of
git
lab,
I
want
to
use
a
more
modern
system.
I
can
go
to
this
page
and
learn
what
it
does
for
me
and
then
start
to
educate
my
business
of
why
we
should
bring
it
in
and
that's
a
nice
land
and
expand.
So
for
all
of
these
different
departments.
We
can
speak
directly
to
that
prospective
customer
and
then
finally,
this
is
just
for
space
saving
side
by
side.
A
A
A
So,
first
off
we're
seeing
a
lot
of
positive
results
in
google
analytics
of
pulling
people
to
our
site
with
what
we
currently
call
topics
pages
now,
topics
and
solutions
are
related,
but
they
don't
play
nicely
together.
So
we're
going
to
lose
the
concept
of
topics,
and
just
say
these
are
categories
that
we
want
to
lead:
we're
going
to
create
pages
that
are
a
little
bit
more
elevated
and
link
to
the
other
pages
so
that
we
can
get
that
google
juice.
A
A
We
should
have
an
opinionated
view
of
what
devops
is,
and
this
is
how
leading
companies
do
it,
and
this
is
how
git
lab
operates
within
it.
I've
been
using
verify
as
the
example
of
my
my
ultimate
state
of
each
one
of
these
would
have
this,
but
I
view
this
as
something
that
the
brand
team,
the
my
digital
experience,
team
content
product
marketing.
We
would
all
really
come
together
product
as
well
to
make
this
experiential
page
that
is
really
impactful
and
on
that
page,
for
verify
I'd
love
to
see
something
like
a
little
component.
A
That
says
you
want
to
upload
or
paste
in
some
of
your
code
and
we
will
run
part
of
our
free
verify
product
on
it.
We
do
it.
Maybe
we
find
something.
Maybe
we
don't,
but
then
someone
is
actually
using
our
product
they're,
seeing
our
product
and
then,
when
they're
engaged
with
it,
we
give
them
some
valuable
information
and
then
encourage
them
to
sign
up
for
a
free
trial,
so
triggering
loss
aversion
we've
given
something
no
one
wants
to
have
something
given
taken
away,
so
we're
helping
move
them
towards
using
our
product
pricing.
A
Of
course,
we
have
a
pricing
page.
These
are
all
pages
that
should
be
related
and
then
get
started,
an
action
oriented
section
of
our
our
marketing
site.
So
obviously
we
have
free
trial
we've
installed.
These
are
huge
pages
for
us
they're
consistently
in
the
top
five
for
sessions
traffic
and
they
drive
a
lot
of
our
business,
so
we're
going
to
just
keep
doing
what
we're
doing
there,
because
we'll
lean
into
our
strengths,
something
I
believe
we're
missing-
are
just
checklists
to
make
it
easy
for
people
to
make
the
decision
lower
the
barrier
to
entry.
A
Let
them
know
that
the
commitment
level
can
be
incrementally
applied.
So
you
know
this
is
for
illustrative
purposes.
We
can
get
a
bit
sharper
on
this,
but
choose
whichever
industry
you're
in
here's,
a
quick
checklist
to
set
up.
So
this
is
how
you
should
organize
groups.
This
is
how
you
should
organize
epics
and
issues.
This
is
how
you
should
organize
your
permissions.
All
of
that
stuff,
something
a
little
more
granular
like
continuous
integration.
Okay,
you
want
to
set
it
up.
A
Here's
what
you
do
build
a
business
case
for
git
lab,
let's
put
together
the
materials
for
people
that
want
to
bring
git
lab
into
their
business,
to
make
that
case.
Let's
make
that
really
easy,
so
you
can
get
an
idea
again,
another
one,
but
let's
give
documentation
and
assets
for
people
that
are
already
our
customers.
You
know
we
know
it's
harder
to
get
a
new
customer
than
grow
a
current
customer,
so
let's
give
them
tools
to
grow
with
us
support
partners,
alliances,
resources.
A
You
know
a
lot
of
this
is
here
to
support
current
customers
or
support
that
journey,
so
those
will
be
definitely
involved,
but,
as
you
can
see,
with
the
color
combo
effectively
what
we
should
think
of
as
the
marketing
site,
the
funnel,
that
is,
an
e-commerce
platform
that
is
driving
self-service,
no
touch
sales
unless
it
passes
a
certain
threshold
effectively.
Is
everything
over
here
to
the
left.
A
This
is
in
a
support
of
or
in
augmentation
too,
if
it's
partners
and
alliance
and
then
everything
here
is
again.
I
I
really
think
that
these
are
little
small
businesses
like
docs,
that's
to
support
current
customers.
It's
awesome,
it's
documentation!
It's
guidance.
The
blog
blog,
definitely
helps
us
over
here,
but
it's
a
newsroom,
it's
creating
content
all
the
time.
It's
creating
demand,
it's
creating
interest.
Git
lab,
learn,
we're
doing
amazing
things,
we're
starting
to
create
a
whole
new
job
description,
we're
giving
accreditation
we're
creating
classes.
This
is
so
cool.
A
A
That's
what
we
like
to
execute
on.
We
have
this
epic
definitely
happy
to
get
your
input.
We
have
I've
gone
through
and
just
put
into,
as
you
can
see
a
spreadsheet
of
everything
we
saw
in
that
visual,
the
neighborhood
it's
in
who
the
content
dri
is
who
will
be
consulted
as
the
dri?
What
part
of
the
marketing
funnel?
What
phase
so
phase?
A
One
is
the
stuff
we're
gonna
get
after
in
this
coming
quarter
and
then,
if
the
new
brand
is
planned
to
be
rolled
out
on
it
further
down
on
this
epic,
you
can
find
some
data
that
informed
all
these
decisions,
some
sites
we
looked
at
and
some
potential
decision
trees.
I
already
see
ties
stoked
on
this,
that's
so
cool.
I
really
really
would
appreciate
ensuring
that
all
of
our
blind
spots
are
covered
and
we
need
your
support.