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From YouTube: Product Marketing Group Conversation (Public Livestream)
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A
Good
morning,
good
afternoon,
good
evening,
welcome
to
the
group
conversation
for
product
marketing,
and
this
is
a
lightning
on
YouTube
public
livestream,
as
you
would
notice
in
the
agenda,
I
have
linked
the
slides,
and
hopefully
you
had
the
opportunity
to
go
through
the
slides
and
see
updates
about.
What's
happened
since
the
last
group
conversation
and
what's
coming
next
so
like
you
to
encourage
I'd
like
to
encourage
everybody
to
ask
questions
directly
in
the
document.
A
B
C
A
C
She
should
let
me
take
that.
Yes,
okay
thanks,
they
said
so
yeah
we've
actually
started
with
the
DevOps
comparison,
page
kind
of
reorganizing
based
upon
the
feedback
from
the
document
with
github,
and
then,
of
course,
Microsoft
is
your.
So
the
the
next
step
is
to
one
is
adjust.
You
know
what
is
actually
covered
within
the
categories
says:
there's
been
some
changes
or
some
swapping
categories
between
manage
and
plan.
C
So
that's
one
of
the
things
we
plan
to
do
and
the
other
thing
is
to
make
sure
that
we
update
each
category
in
terms
of
their
capabilities
across
the
board.
On
that,
then
next
step
is
also
to
add
to
our
handbook
the
Microsoft
competitive
information
from
the
assessment,
the
the
private
information
that
came
from
analysts
or
handless
comments
and
make
sure
we
get
that
listed
on
the
page
as
well.
So
that's
the
next
step
that
we're
going
to
be
working
on
to
get
that
I'm
taking
care
of.
B
C
C
We
just
didn't
have
complete
blanks
where
we
kind
of
look
out
of
place,
but
at
the
same
time
were
kind
of
reviewing
and
determined
that
this
could
be
kind
of
confusing,
so
what
it
means
that
they
don't
necessarily
have
the
capability
within
that
particular
field
native
to
the
product
itself.
They
could
have
it
via
a
an
extension
via
the
marketplace,
but
right
now
what
that
is
is
if
they
don't
have
that
capability
native
to
the.
B
Yeah
every
every
Devin
still
is
touring
complete,
so
you
can
always
have
it
in
some
way,
so
I
think
if
they
don't
have
it,
I
would
leave
it
blank,
and
if
that
really
gives
people
the
killers,
because
I'm
sure
you
looked
at
that,
you
can
have
the
logo
with
a
red
line.
It
may
be
grayed
out
a
bit
like
this,
but
I
think
we
have
to
be
really
clear
that
and
they
don't
have
it.
B
C
B
C
B
Okay,
we
should
we
should
use
I'm
okay
with
using
whatever
logos
they
have.
I
will
be
great
if
you
click
something
like
this,
that
I
click
to
release
now
and
now.
I
come
to
an
overview
and
I
see
the
manage
part
of
that
overview,
so
I
think
what
makes
sense
to
them
deep
link
into
that
release
time.
So
just
a
suggestion
of
enhancing
this
further
in
the
future
cool
also.
A
So
I
don't
see
any
other
questions
in
the
agenda
and
I'm
sure
that
you
have
plenty
of
questions.
I
could
seed
it
by
saying
who
has
a
question
about
force
management
who
hasn't
had
a
meant
exposure?
Does
anybody
have
a
question
about
the
analysts
reports?
You
know
one
of
the
most
important
things
that
is
in
the
slide
is
that
our
ranking
in
the
CI
Forrester
wave,
we
have
participated
in
a
new
Forrester
wave,
which
is
not
the
same
exact
report
that
we
were
ranked
highly
in
is
going
to
be
a
cloud
native
one.
A
A
You
know
welcome
to
Joyce's
point
in
the
chat
we
are
in
the
midst
of
party
spitting
in
the
new
Forester
CIA
capabilities
wave.
We
have
submitted
everything.
We
have
not
received
the
official
results.
We
do
not
know
where
we
rank
or
place
yet,
but
I
do
order
like
kind
of
make
the
company
aware
that
it's
a
different
report
than
what
we
have
been
placed
in
the
board.
D
E
D
F
A
And
what
we
mean
by
interactive
are
things
like
if
somebody
clicks
on
that
page
registers
and
goes
in
not
only
can
they
read
about
the
survey
findings
that
we're
done
across
the
12:52
IT
leaders,
but
there
will
be
certain
questions
that
they
can
answer
and
compare
their
answer
to
now.
Other
leaders
in
their
space
and
similar
companies
are
compared
to
them
right,
so
it
could
be
my
challenge.
Top
challenge
is
the
number
of
Engineers
I
have
to
hire
to
do
click
that
and
see
you
know.
G
A
You
John
I
can
answer
that
and
Todd.
If
you
want
to
chime
in
to
that
as
well
happy
to,
but
the
way
we
would
measure
that
in
is
a
number
of
different
days
right.
We
recently
the
first
thing
we'll
be
measuring
is
like
the
traffic,
the
clicks
on
the
assets
that
we
have
the
clicks
on
different
pages.
Where
we
lead
to
do,
we
see
an
increase
in
that?
Do
we
see
a
rate
of
conversion
increase
on
to
like
an
asset
that
is
now
talking
with
the
force
management
messaging
framework?
A
So
is
it
resonating
with
the
right
titles
of
the
right
buyers
or
influencers
or
the
right
kind
of
persona
that
we
are
targeted?
You
know
we
have
some
metrics
today
that
we
know
that
we
get
X
number
of
page
views
or
X
number
of
call
to
actions
are
converted
to
it
when
we
put
out
a
campaign
and
then
we
actually
look
at
the
conversion
rates
going
forward,
we
know
that
we
are
targeting
it
to
a
certain
persona.
A
D
D
It's
not
wrong.
We
might
find
another
value
driver
at
some
point,
but
you
know
where
we
might
tweak
the
language
of
certain
value
drivers,
but
in
general
it's
about
alignment
across
the
organization
and
that's
where
you're
gonna
get
the
most
value
and
we've
got
a
really
good
start
on
that.
A
lot
now.
H
A
I
J
Uplinks
Jim
yeah
you
you've
got
that
right
effectively
that
2017
ci
wave,
which
looked
at
both
on-prem
and
SAS
delivered
offerings,
is
still
available
to
Forster
clients
and
will
be
you
know
for
some
time
to
come.
However,
it
is
this
new
and
we
mean
it
new
brand
new
upcoming
cloud
native,
which
for
Suri's
in
this
case,
refers
to
SAS,
delivered
offerings.
Ci
way
will
be
the
comparative
research
documents
most
likely
to
be
updated
on
a
regular
basis
going
forward.
That's
our
that's
our
understanding
or
looking
forward
to
it.
J
F
K
To
clarify
Colin,
you
know,
analysts
like
Gartner
and
Forrester.
They
they
put
out
all
kinds
of
reports,
so
they
might
put
a
report
out
on.
You
know:
planning
management,
software
and
just
because
that's
a
report
from
Forrester
doesn't
mean
it's
related
to
any
other
report
from
Forrester.
So
is
it
accurate
to
say
that
the
previous
report
that
we
were
in
the
CI
wave
that's
its
own
entity?
It
was
done
once
there's
no
plan
to
do
it
again
and
it's
not
related
to
any
other
report.
So
that's.
K
F
K
Just
make
one
other
point
since
I
know:
we've
made
the
point,
but
just
to
make
it
very
clear
around
gitlab.
When
we
talk
about
cloud
native,
we
tend
to
use
that
as
a
phrase
that
means
using
kubernetes
or
other
tools
that
are
part
of
the
cloud
native
computing
foundation,
things
like
Prometheus
and
Yeager,
and
that's
ours
parlance
when
we
say
the
word
cloud
native
other
folks
in
other
tech
parts
of
the
tech
industry
may
use
that
word
differently
and
in
this
case
Forrester
means
something
very,
very
different.
K
A
I
So,
first
of
all
kudos
to
the
team,
it's
just
outstanding
the
amount
of
content
and
for
the
new
force
management
assets.
You
all
are
providing
very
specific
guidance
for
proof.
Points
which
is
great.
My
question
is:
what's
the
thinking
in
a
broader
sense,
so
I'm
personally,
covering
an
open
territory
and
needed
to
come
in
and
talk
about,
Jenkins
and
I
found
I
had
to
go
multiple
places,
just
curious.
I
What's
the
current
thinking
with
some
of
the
other
aspects
of
all
this
content
in
terms
of
giving
the
field
a
clearer
path
to
use
that
content
that
would
be
and
I
see,
Todd
is
talking
about
the
value
drivers,
but
that's
going
to
be
a
limited
set
of
capabilities,
so
I
can
see
project
management
at
Jenkins,
take
out
a
JIRA
take
out
and
so
forth,
and
other
companies
they've
had
some
sort
of
knowledge
management
that
they
could
kind
of
consolidate.
So
just
curious.
What
the
thinking
is
today
for
this
absolutely.
A
D
M
Was
just
a
comment
that
we
have
something
called
path
factory
which
has
a
track
which
accumulates
collateral,
that's
related,
so
that
it
might
be
a
simple
way
to
send
out
rather
than
knowing
which
three
do
I
send.
You
send
them
sort
of
this
track
of
ten
and
they
can
pick
and
choose
and
that'll
help
you
as
well
to
know
what's
happening
so
training
to
come
on
that.
C
Yeah
so
Jim
on
the
competitive
front,
we
are
implementing
a
new
competitive
in
Telemachus
cards
and
insights,
so
that's
also
going
to
align
to
the
forest
management
terminology,
yeah
and
so
forth.
So
you'll
see
those
revised
cards
as
well
for
for
our
competitors
and
that'll
be
rolled
out.
You'll
see
sales
enablement
all
that
sometime
next
week,
well
they're.
Actually,
on
the
twelve
there.
A
H
Joe
stayed
behind
and
worked
with
us
along
with
the
Emily
lawyers
as
well,
and
we
we
did
an
exercise
looking
at
what
are
the
use
cases,
the
the
reasons
why
someone
implement
what
they're
going
to
do
with
get
lab
when
they
implement
it
and
the
use
cases
gonna
be
from
CI
to
source
code
management,
to
see
ICD
to
you
know,
agile,
to
end-to-end,
DevOps
and
there's
a
cup
and
they're
in
they
they're
in
the
handbook
they're
listed.
We
did
it.
We
did
three
exercises
on
that
Jim
one.
H
H
Is
we
try
to
take
the
value
framework
that
force
management
introduced
to
us
and
we
try
to
apply
that
framework
to
one
of
them
to
define
it,
so
we
could
start
to
analyze
a
a
specific
use
case
in
the
language
of
what
the
before
and
after
and
positive
is
outcomes
that
language
and
that
really
I
think
it
worked
I
think
we
got
a
good
place.
The
third
thing
a
team
did
was
we
looked
at?
What
would
be
the
typical
buyers
journey
of
what
kind
of
content
will
kind
of
collateral?
H
Would
they
need
at
different
stages
if
they
were
looking
at
this?
So
if
they
were
looking
at
a
solution
focused
on
say
CI,
what
would
be
the
things
we
need
early
on
when
they're
in
the
early
stages
of
trying
to
build
awareness
to
when
they're
trying
to
make
it?
You
know
an
assessment
as
to
what
should
they
do
to
making
a
decision,
which
would
be
the
kind
of
things
that's
gonna
help
you
enormous
Lea.
So
as
we
go
through
this
journey,
what
I
think
we
have
to
do?
H
Also-
and
this
is
this-
is
directly
supporting
the
value
drivers.
Is
you
start
to
organize
content
in
a
way
that
helps
you
and
the
the
team
in
the
field
know
which
contents
most
readily
available
and
we'll
be
updating
the
sales
resource
page
I
think
to
do
that.
It's
gonna
be
hard
to
do,
because
we're
ended
up
with
multiple
sections
of
the
same
page
and
I've
been
talking.
H
We've
been
talking
with
David
summers
as
well
about
some
sort
of
knowledge,
management
of
way
to
make
it
easier
to
find
and
access
things,
but
that's
that's
a
whole
separate
seshu,
but
and
in
seismic,
is
one
of
those
that
we've
talked
about.
We've
looked
at
as
well
so
seeing
Matt's
conversation,
but
that's
the
longer
longer
conversation
but
I
couldn't
think
of
that,
but
either
way
that's
sort
of
specifically
some
of
things
we're
doing.
I
think
that
will
really
help
you.
With
your
specific
ask.
A
Just
kind
of
like
summarize,
a
rapid,
the
two
things
will
end
up
doing
is
making
sure
Jim
and
other
sales
leaders,
and
you
are
in
situations
whether
it's
discovery,
whether
you
know
it's
further
down
the
conversation
path,
we
are
looking
to
organize
this
in
a
way
so
that
you
can
find
the
right
asset
at
the
right
point
of
time.
It's
sale
that
helps
you
most
right
so
between
the
use
cases,
which
are
typical
and
requirements
of
customers
to
fat
factory
and
are
there
and
I
have
talked
about
you
know.
A
How
do
we
organize
that
within
that
Factory,
you
should
be
able
to
know
that
okay
I
am
talking
to
customers
X?
This
is
the
stage
at
which
I
am
at
and
here
all
the
relevant
assets
that
should
have
right.
So
we're
gonna
make
it
easy
for
the
sales
team
to
consume
as
they
go
along
down
the
sales
cycle
and,
of
course,
you
know,
given
their
selling
system,
it's
really
important
that
we
maintain
a
single
social
truth.
So
that's
the
struggle
right.
So
where
do
we
make
sure?
A
L
I
was
scanning
through.
It
is
really
interesting
and
I
saw
a
note
about
graphs
and
dashboards
and
better
for
sono
driven
dashboards,
and
that's
something
that
the
UX
department
is
thinking
about
right
now
too.
So
I
just
want
to
make
sure
that
we're
collaborating,
and
so,
if
you
could
just
name
the
folks
that
we
can
make
sure
we're
chatting
with
your
department.
A
So
you
can
definitely
collaborate
with
us
to
understand
deeper
on
what
we
found,
and
you
know
what
our
findings
are
beyond.
What's
in
the
document,
what
we,
what
we
know
you
can
guide
us
on
what
you
want
to
know
more
and
you're
happy
to
do
that,
but
I
think
the
intersection
on
like
how
do
we
do
this
in
the
product?
That
intersection
would
be
with
the
product
management
as
we're.
L
No
question
we
always
worked
very
closely
with
p.m.
and
so
some
things
UX
is
being
proactive
on
in
terms
of
raising
issues
that
we
think
also
might
be
high
priority
and
then
driving
those
through
the
product
management
department,
and
these
are
one
of
the
things.
This
is
one
of
the
things
that
we're
thinking
about
so
yeah.
Is
there
some
one
specific
on
your
team
that
I
could
just
start
with
as
a
touch
point
for
exactly
what
you
were
talking
about.
More
information
I
would.
A
Start
with
Clint,
who
is
in
charge
of
the
program
we
are
at
time,
but
I
want
to
take
the
last
question
really
quickly
about
the
pitch.
Stick
and
John
has
verbalize
the
answer:
Adam
I,
where
belies
it
for
you.
Yes,
we're
working
on
the
new
pitch.
Stick!
It's
very
MVC
right
now,
because
you
know
you're
reframing
what
we
have
and
the
new
messaging
along
a
new
framework,
so
we
will
be
exposing
that
soon
for
everybody
consumer.
Thank
you,
everyone
for
joining
the
product,
marketing
group
conversation.