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A
A
B
A
Yeah,
so
for
me,
I
think
we
need
to
do
a
bit
more
work
internally
on
what
this
larger
team
looks
like.
So
I
think
it's
one
of
those
things
that
we
need
to
explore.
I
really
appreciate
you
adding
security
team
personas
on
there
because,
from
my
perspective,
it's
something
that
I
thought
we
already
were,
including
in
kind
of
this
core
team,
but
is
that
not
what
you
understand
right
now
or
is?
Do
you
think
that
we
should
be
expanding,
that
to
a
few
more
personas
within
security
teams?
A
B
A
Yeah,
so
I
think
that
for
me,
I'm
still
trying
to
understand
the
way
that
we
put
those
personas
in
places
and
when
we
talk
about
personas
from
not
if
they're
not
personas
the
way
the
product
marketing
team
thinks
of
them.
But
when
I
think
of
kind
of
an
audience
from
a
brand
perspective,
I
think
of
them
as
a
wider
swath.
So
I
would
say
kind
of
like
when
I
talk.
B
Yeah,
I
think,
from
an
awareness
standpoint,
though
there's
so
many
people
that
still
think
of
us
as
either
just
version
control
or
still
confuse
us
with
github
we've.
We
have
some
catching
up
to
do
in
the
security
space
and
the
security
persona
is
usually
the
funder
of
the
delta
between
premium
and
ultimate.
A
B
A
B
C
B
I'm
not
sure
that
there's
a
better
word
honestly,
it's
kind
of
the
conversations
that
we
have
also
yeah,
but
but
helping
people
understand
that
we're
you
know
scmci
and
security.
I
think,
is
very
important,
because
I
still
go
into
meetings
and
even
even
press
interviews
where
people
confuse
us
with
github
or
either
from
this
scope
that
they
think
that
we
do
or
just
terminology.
You
know
I
think,
we've
we
just
may
need
to
be
very
bold.
A
Yeah,
so
I
think
something
for
us
and
our
group
that
we
talk
about
a
lot
is
that
we
need
to
have
awareness.
When
you
talk
about
awareness
at
a
brand
level,
you
talk
about
like
just
literally
do
they
know
who
we
are,
and
then
I
think
there's
for
us.
It's
also
important
for
brand
perceptions,
and
so
one
of
the
ones
that
we
are
going
to
be
tracking
very
shortly
with
our
tracker
is.
A
We
are
a
complete
devops
solution
and
a
few
other
ones
to
see
how
people
are
reacting
to
those
perceptions
and
get
a
little
bit
more
data
on
whether
what
we
think
is
happening
is
actually
true
throughout
our
various
different
respondents.
So
the
brand
tracker
that's
gonna
go
live
soon,
is
going
to
be
us-based
and
then
uk
ireland
for
that
region.
So
that's
how
we're
starting-
and
we
can
add
on
countries
as
we
go
to
see
how
those
work
as
well,
that
sounds
great.
D
Your
comment
sure
so
I
really
appreciate
on
slide
10
how
you
call
out
this
sort
of
challenge
that
I'm
working
on
right
now,
which
is
that
we
have
an
awareness
audience
and
they
may
be
aware
of
git
lab
and
in
the
case
of
all
remote
they're
aware
that
gitlab
is
a
remote
company.
Do
do
we
know
if
they
know
anything
about
devops.
Are
they
interested
in
devops?
D
We
don't
really
know
the
answer
to
that
question,
and
so
your
callout
is
that
we
need
to
maybe
introduce
them
to
devops,
and
I
think
that
that's
part
of
the
the
funnel
strategy
is
identifying
who's
actually
interested
in
it,
and
then
can
we
start
moving
them
toward
the
product.
I'm
curious,
if
that's
something
that
you
might
be
working
on,
is
messaging
for
how
to
introduce
devops
to
audiences,
or
is
it
something
that
we
should
work
on
together?
A
From
my
perspective,
I
think
back
back
connecting
to
cindy's
point
before
is
that
when
we
have
messaging
and
we
do
campaigns
or
funnel
work
with
your
team,
we
have
a
really
good
opportunity
of
owning
that
devops
platform
message
as
a
whole
and
educating
people
correctly
on
that.
So
we
don't
have
to
do
this
kind
of
back
reversal
of
saying.
I
know
you
traditionally
understand
devops
as
this.
D
Yeah
or
maybe
it's
the
same
type
of
content
like
if
we're
putting
in
the
work
to
define
what
a
devops
platform
is,
then
we
can
introduce
that
audience
to
that
same
content.
Possibly,
I
think
it's
an
interesting
opportunity
and
I
would
love
for
us
to
to
nail
it
and
get
drilled
down
just
a
little
bit
further
on
what
that
looks.
Like.
A
Yeah
and
I
think
that
your
audience
also
will
give
us
a
really
good
insight
into
the
confusion
levels
on
that,
because
they
are
the
ones
that
we
can
say
like
may
definitely
not
even
know
what
that
what
that
phrase
is
and
then,
when
we
try
to
explain
it,
that's
that
good
litmus
test
of
have.
We
explained
it
properly
like.
What's
the
go,
what's
the
good
old
expression
of
trying
to
explain
what
a
chair
is
to
an
alien
yeah.
A
Is
there
anything
specifically,
you
guys
want
me
to
deep
dive
into
or
give
a
bit.
I
can
give
my
personal
perspective.
We
can
give
some
background.
Some
case
study
information
stuff
like
that
or
if
anybody
wants
to
ask
kind
of
about
the
overall
stuff
that
we're
going
to
be
working
on
in
the
future.
I'm
happy
to
answer
that
as
well.
A
So
when
I
say
starting
at
the
core,
we
have
a
bit
of
information
that,
like
we're,
reaching
out
48
of
people
right
now,
and
we
want
to
make
sure
that
we
expand
that
and
the
reason
it's
super
important
for
us
to
reach
this
core
audience.
Is
we
have
a
number
of
data
points
that
show
us
that
business
decisions
are
influenced
by
these,
I'm
going
to
call
them
end
users
just
for
my
perspective,
but
that
might
not
be
a
correct
term
in
a
lot
of
people's
areas
of
expertise.
A
But
so
these
people
have
a
big
say
in
what
they
want
to
use
for
these
tools
and
they
know
the
specifics
of
them.
So
if
you
were
to
go
into
an
executive
buyer's
office-
and
they
say
you
know
gitlab,
just
pitched
me
this
devops
platform,
why
should
we
use
it?
That
is
the
person
that
can
give
a
lot
of
really
specific
answers
and
specific
answers
to
the
company
that
we
as
a
sales
team
might
not
even
know
so
we
need
these
people
to
love.
A
Our
products,
know
the
value
of
it
and
be
able
to
distinguish
what's
happening
here
from
competitors,
and
then,
when
I
have
the
next
part
out
is
operation
leaders.
So
again
we
want
to
make
sure
that
we're
talking
to
these
people
and
the
way
we
speak
them
is
going
to
be
a
bit
different
than
with
our
end
users.
A
The
next
part
here
I
think
we
have
operational
leaders
in
our
thought
process
already
for
strategy
for
git
lab,
but
the
thing
that
I
want
to
focus
on
is
slide
15
for
this
full
software
delivery
team
and,
from
our
perspective-
and
I
said
in
the
meeting-
is
when
we
think
of
a
full
software
delivery
team
in
brand
growth.
We
are
thinking
of
people
that
are
on
the
edges.
Also,
that
may
not
be
considered
on
a
software
delivery
team
and
a
good
example
of
this
is
when
working
with
ux
or
ui
designers.
A
Previously,
they
may
not
have
been
that
integrated
into
that
software
delivery
cycle,
but
when
you
get
into
really
complicated
types
of
products
and
like
a
good
example,
is
the
ar
mr
vr
space,
they
are
becoming
more
integrated
into
those
those
software
cycles,
because
a
lot
of
things
just
don't
work.
Traditionally
they
the
way
they
would
work.
So
you
can't
just
make
an
interaction
and
think
that
it's
going
to
come
out
the
other
end.
A
The
way
you
expect
it
there's
a
lot
of
back
and
forth
and
they're
using
a
lot
of
different
products
along
the
way
to
actually
get
those
things
out
the
door.
So
we
want
to
expand
that
make
sure
that
they
understand
who
we
are,
what
our
value
is,
and
we
want
them
to
contribute
to
us
about
what
would
be
helpful
for
their
jobs
in
this
larger
software
delivery
cycle,
especially
if
we're
considering
a
concept
that,
like
almost
everybody,
has
every
almost
every
company
has
to
be
a
software
company.
A
Now
because
there's
an
element
of
software
somewhere
within
them
and
then
finally
c-suite
and
executives
so
leading
the
way
here.
So
this
is
a
lot
of
stuff,
especially
jessica.
This
is
stuff.
I
think
that
you
guys
are
really
pivotal,
for
is
that
kind
of
thought
influencer
category
space,
where
it's
important,
that
our
name
is
out
there
as
somebody
that
is
a
thought
leader,
whether
it's
in
the
devops
space
or
in
all
remote.
A
So
the
way
we
speak
to
those
people
is
going
to
be
very,
very
different,
and
a
lot
of
that
is
that,
like
visionary
future,
looking
space
that
we
have
in
our
last,
I
can
give
you
a
bit
of
data
on
some
of
the
things
that
we
did
before
on
who
we're
reaching
that
last
year.
We
did
do
an
awareness,
research
study
and
it
was
c-level
executives.
It
was
london,
chicago
and
new
york,
and
we
did
find
that
we
actually
had
the
highest
awareness
and
it
was
in
comparison
to
github.
A
We
outright
get
home
only
by
like
a
point,
a
percentage
right
in
this
study,
but
it
was
major
cities
very
it
wasn't.
A
very
large
respondent
amount
that
we
got
to
look
at,
but
I
would
say
I
don't
want
to
question
those
people,
but
I
would
say
I
don't
know
from
that
data
if
they
really
understood
the
difference
between
git
lab
and
github.
A
So
when
you
are
a
c-level
executive
and
you
think
about
what's
the
difference
between
github
and
git
lab
and
you
think
of
git
lab
like
oh,
my
gosh,
they
are
an
all
remote
company.
That's
like
they've
been
an
all
remote
company.
They
have
a
really
great
set
of
values.
They're
super
transparent.
All
of
those
things
are
going
to
click
into
that
thought.
Leadership
space
a
lot
quicker
than
maybe
they
have.
You
know
a
great
ci
cd.
A
C
C
A
A
Okay,
yeah,
so
for
for
the
awareness
research,
I
will
provide
I'll
provide
a
link,
maybe
in
our
slack
channel,
especially
because
I
just
need
to
dig
through
and
get
the
correct
ones
to
make
sure
that
they
are
the
final
versions
with
everything
in
there
so
I'll
provide
that,
for
you
all
I'll,
probably
provide
like
a
research
folder
that
has
a
bunch
of
different
stuff
in
there.
So
you
can
just
go
through
and
look
at
all
of
it
and
then
for
the
feedback
for
innovate.
A
Fast,
iterate,
faster,
innovate
together,
so
that
brand
tagline
is
very
new.
The
first
live
place
that
we
used.
It
was
the
commit
rfp,
and
so
it's
going
to
be
you
there's
the
concept
tied
into
commit,
but
we
don't
have
any
good
data
from
outside
audiences.
Yet
the
only
thing
we
have
is
some
feedback
internally.
A
So
when
you
look
at
iterate,
faster
iterate,
faster
is
definitely
more
of
an
end-user
type
of
speaking
point
and
the
innovate
together
is
kind
of
a
larger
value.
For
this
can
help
your
teams
innovate
on
a
larger
scale.
So
it's
kind
of
these
two
audiences
that
we're
speaking
in
this
one
brand,
tagline
and
brand
taglines
are
meant
to
be
changed.
You
are
very
lucky
if
you
jump
into
a
brand
tagline
like
just,
do
it
like
nike
and
you
get
it
and
it
works
really.
A
A
Welcome
and
then
back
to
that
brand
tracker
data.
That
is
the
difference
between
what
we
did
before,
so
that
research
data
that
we
have
was
survey
respondent
data.
They
did
a
post
research,
which
was
before
we
did
a
campaign
like
an
awareness
campaign
and
then
sorry,
pre-research
and
then
post
research.
So
that's
the
two
studies
that
you'll
see
is
the
difference
between
those
campaigns
and
those
campaigns
were
out
of
home
ads.