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From YouTube: Marketing Group Conversation (Public Livestream)
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A
So
that
might
be
helpful
for
people
to
understand
a
little
bit
of
what
we
do.
But
basically
we
are
the
team
that
supports
marketing
with
processing
tools.
Excuse
me,
processes
and
tools.
You
have
the
two
things
I
just
want
to
highlight
is
please.
If
you
are
looking
for
new
tools,
if
you
can
use
the
access
requests
and
if
you
have
any
specific
questions
for
marketing
ops
make
use
of
the
marketing
ops
channel,
it
looks
like
I've
got
some
questions
already
so
I'm
going
to
turn
there
Sarah.
Would
you
like
to
verbalize
your
question.
A
Question
so
what
I
wrote
in
here
already
was,
we
have
had,
you
know,
obviously
we're
all
dealing
with
the
enormous
growth
of
gitlab
and
as
new
people
come
on
everybody's
got
these
fantastic
ideas
of
things
that
have
worked
at
other
businesses
that
they,
you
know,
and
we
have
to
have
this
tool.
It
worked
really
beautifully.
So
it
is,
it
is
keeping
up
with
all
those
great
ideas
and
finding
a
way
that
we
can
make
those
happen.
A
And/Or
show
that
we
already
have
tools
that
do
things
that
work
similarly,
but
also
trying
to
get
that
to
all
fit
into
our
staff
and
then
the
secondary
one.
That
truly
is
a
challenge
is
when
things
were
built
with.
You
know
one
person
here
trying
to
do
it.
All
things
were
built,
MVC
right,
I
mean
that
is
the
way
we
do
things
and
then
you
work
on
those
and
you
iterate
and
many
times
we
haven't
had
the
opportunity
to
go
back
and
really
harden
those
different
systems.
So
that
is
the
challenges.
A
B
A
Things
there's
so
much
opportunity
here.
Number
one
probably
is
the
lead
work
that
and
I
suppose
this
will
continue.
We
have
okay,
ours
related
to
the
leads,
but
that's
sort
of
a
step
in
the
right
direction.
I
think
there's
a
lot
of
opportunity
to
streamline
processes,
find
better
ways
of
doing
things.
Make
the
SDR
team
really
like
in
my
in
my
best
being
the
best
marketing
ops
person
to
me
and
really
ops
person
in
general
is
the
more
that
we
can
let
marketing
do
the
job
of
marketing
sdrs.
A
We
were
on
the
board
call.
It
was
a
marketing
focus
last
last
week
and
you
know
one
of
the
asks
was.
Could
we
have
a
regular
metrics
about
marketing
that
is
included
every
time
in
the
board
deck
and
a
consistent
one
and
I
think
working
through
that
and
trying
to
figure
out
what
that
looks.
Like
is
also
something
that's
exciting,
to
be
able
to
share
all
the
work
that
we're
doing,
because
there's
so
much
going
on
it
in
marketing
great.
C
A
So
I
started
writing
in
here
as
well.
In
Salesforce.
It
really
is
just
the
cue,
so
the
lead
view
is
set
up
specifically
with
you
know,
certain
columns
that
help
the
SD
ARS
know
that
this
is,
you
know,
an
mql.
What
their
score
was.
What
their
last
interesting
moment
was
to
help
them
make
the
calls
and
prioritize,
and
our
previous
processes
had
been
to
for
every
major
event
we
went
to.
A
We,
we
built
a
new
lien
view
and
the
SD
ours
were
asked
to
sort
of
look
at
that
leave
you
in
particular,
what
we're
hoping
to
move
to
is
being
able
to
say
from
the
events
that
occurred.
These
are
the
ones
that
you
need
to
contact
and
they
can
just
come
in
to
their
regular
and
QL
lead
news
rather
than
having
to
have
all
these
additional
ones.
It's
a
little
bit
of
a
paradigm
shift.
D
E
Yeah,
essentially,
if
you
could
tell
us
some
words
on
slide
7
in
particular,
I'd
be
interested
and
I
see.
You
can
see
quite
a
lot
of
tools
and
tools
in
the
tech
stack
are
you
first
thing
is
to
to
grow
or
rather
to
to
consolidate
and
reduce
the
number
of
tools.
For
so
I
mean
the
ultimate
goal
would
be
for
us
to
be
more
efficient,
but
yeah
I'd
like
just
to
get
their
views
on
that
yeah.
A
It's
a
great
question
and
I
think
you
know
we
need
a.
We
need
a
get
lab
from
our
tech.
That
is
the
whole
platform
that
does
everything,
but
until
we
have
that
I
think
there
are
so
many
different
tools
and
and
marketing
has
so
many
aspects
to
it
that
it's
very
difficult
to
you
know.
Marketo
is
our
marketing
automation
platform,
but
that
only
really
does
the
campaigns,
the
emails,
so
there's
so
much
more
to
it.
So
I
would
love
you
know
anywhere
that
we
can
consolidate.
A
We
are
definitely
trying
to
do
that
as
all
these
great
people
are
coming
up
with
new
tools.
Suggestions.
It's
okay!
Can
this
work.
We
have
this
in
place.
Will
this
work
for
you
versus
you
know,
going
out
and
buying
a
new
tool,
so
I
would
I
would
love
to
consolidate
it's
just
the
in
some
cases
not
possible.
Also,
there
are
tools
that
we've
purchased,
that
potentially
we
could
build
in-house.
A
That
is,
you
know,
a
recording
tool.
You
know,
and
so
we're
looking
at
potentially
doing
that,
but
again,
if
something's
been
built
in
such
a
way
that
it
makes
it
that
much
easier.
It's
a
you
know,
you're
balancing,
whether
or
not
that's
a
good
use
of
of
time,
there's
other
things
that
those
people
can
be
doing.
F
Dora,
how
are
you
excellent?
Thank
you.
So
my
question
is
I
know
it's
a
huge
team
effort
like
when
we
go
to
these
very
large
corporate
events
and
the
lead
list.
I
know
everybody
is
involved,
it's
not
just
marketing
opposites.
It
literally
is
a
team
effort,
but
I
will
tell
you
when
I
go
to
these
events.
F
I
purposefully
go
to
some
competitors
and
some
of
our
partners
and
get
scanned
myself
and
I
see
that
they
are
outdoing
us
by
two
to
three
days
of
being
able
to
do
follow-ups
so
I'm
wondering
I'm
sure
you
guys
have
already
thought
about
this,
but
I'm
wondering
if
you
can
verbalize
here
if
we
can
shorten
up
that
SLA
on
that
lead
list.
Uploading.
A
Yeah,
so
it
is
definitely
something
we're
working
on
and
I
think
you're.
All
aware
that
Jamison
moved
from
the
SDR
team
into
marketing
offices
an
associate,
and
it
is
it
is
the
one
like
starting
focus
start
here,
because
we
absolutely
knew
that
list.
Uploads
were
something
that
weren't
happening
fast
enough
oftentimes
the
lists
come
to
us
and
they
need
quite
a
bit
of
cleanup
like
we
have
a
script
that
runs
on
it,
but
sometimes
it
needs
more
than
that.
A
A
But
it
is
it's
not
as
simply
as
you
know,
pop
it
in
and
it's
there
we're
putting
them
into
Marketo,
making
sure
that
everything
gets
flagged
the
right
way
if
they
should
MQL,
because
they
raised
their
hand
and
said
call
me
that
we
get
that
information
to
the
sdrs
that
we
show
the
last
interesting
moment.
It's
like
there's
there's
more
to
it.
But
yes,
it
is
absolutely
somewhere
that
we're
hoping
that
we
will
be
able
to
improve
we're
even
looking
at
a
tool
that
may
help
us
do
something
to
clean
it.
A
A
little
faster
and
enrich
the
data
for
where
you
know
there
aren't
titles
or
they've
missed
the
first
name.
They
only
got
the
last
name
that
sort
of
thing,
so
that
is
something
that
we're
also
looking
at
right
now
and
have
a
meeting
next
week
so
excellent.
Thank
you.
Thanks
for
the
question
Jackie,
what
can
I
do
you
so.
G
With
so
many
requests
coming
in
from
a
number
of
teams
and
your
team
scaling,
how
do
you
envision
best
communicating
what
the
priorities
are
the
status
and
the
delivery
is
across
all
teams,
because,
even
if
someone
sits
kind
of
in
the
in
the
smaller
marketing
org,
like
a
specific
department,
I
think
it's
still
helpful
to
see
some
of
the
improvements
you're,
making
across
sales
and
STR
in
different
areas
of
the
organization.
So.
A
A
I
will
open
that
up
to
you
and
say
I
would
love
suggestions
on
how
best
to
do
that
I
mean
I,
think
perhaps
we
can
make
more
use
of
those.
You
know
strategy
our
weekly
strategy
meeting
with
the
marketing
team
I
do
foresee
that
as
we
grow,
the
team
I'm
trying
to
put
in
place
what
I'm
calling
in
the
slides
the
business
partner
so
similar
to
like
an
HR
business
partner
or
a
finance
business
partner
that
we're
very
familiar
with
that
in
marketing
ops.
A
We
actually
have
people
that
are
business
partners
like
to
your
organization
right
to
em,
pm's
field
events.
Those
ones
are
coming
soon
right
now,
I
only
have
Beth
and
Nicole
that
are
focused
on
the
SDR,
but
the
thought
being
that
any
SDR
that
has
a
question
they
go
to
Beth
and
Nicole
for
their
answers,
and
they
can
also
feedback
anything
else.
That
is
happening
that
might
be
of
interest
to
the
SDR
organization,
learning
about
it
from
marketing
ops.
Similarly,
you
know,
hopefully,
work
will
hire
next
week.
A
Somebody
that's
gonna,
help
support
your
team
events
campaigns
and
be
that
marketing
ops
person
that
you
can
interact
with
and
again
that
person
will
be
able
to
relay
a
lot
of
the
other
things
hey.
You
know
we
were
talking
and
you
know
Beth
mentioned
they
were
doing
something
on
the
SDR
team.
Might
that
be
useful
right,
there's
I'm,
hoping
that
we're
gonna
be
a
little
bit
of
the
glue
to
behind
things
and
be
able
to
share
that
information,
but
any
suggestions
you
have
I'm
always
open
to
it.
So,
okay.
G
G
Who
I
love
this
OP
Celyn?
This
is
awesome
best
GC
ever
I
have
a
question
about
just
score:
a
ting
I
love
the
work
that
we're
doing
to
improve
just
SD
ours
me
and
will
move
faster
and
handle
leads
better.
I
know
that
there
was
a
talk
about
overhauling
our
lead
scoring
system,
which
I
think
is
also
a
big
part
of
us,
knowing
how
to
prioritize.
What
and
having
a
trust
system
in
this
is
the
best
lead
to
follow
up
on.
Is
that
something
that's
still
in
the
works
to
do?
G
A
Yes,
it's
in
the
works,
and
it
is
always
something
that
I
believe
in
that
the
the
more
we
can
from
a
sort
of
back-end
marketing
perspective,
bring
things
up
to
the
SDR
team
and
say
these
are
the
ones
that
you
should
look
at
the
better
off.
We
are
the
path
factory
kind
of
put
a
little
bit
of
a
you
know,
slowing
down,
because
we
had
the
path
factory,
qualified
leads
and
trying
to
figure
out
how
that's
best
going
to
fit
in,
but
I
think.
A
We've
also
found
the
data
enrichment
piece,
like
the
things
that
we
put
is
our
q4
okay.
Ours
are
so
critical
to
really
get
that
foundation
hard
again.
There
was
an
expectation,
or
at
least
personally
I
had
an
expectation
that
things
were
in
an
you
know,
a
slightly
better
place,
so
I
just
think.
We've
got
a
little
bit
of
work
to
do
to
make
sure
that
we've
got
the
data
so
that
that
scoring
makes
sense
right
we
can
put
in
scoring.
A
H
A
Yeah,
that's
a
great
question
and
in
terms
of
so
the
he
is,
the
is
our
on
your
team
right.
So
the
business
partner
is
what
I'm
thinking
of
somebody
in
marketing
operations
actually
being
the
go-between,
and
we
can
absolutely
discuss
with
Beth
and
Nicole
whether
we
can
open
that
up,
because
it
is,
it
is
a
similar
function
right
to
the
STRs
you
are
taking
in
new
leads
and
so
forth.
So
I,
probably
should
just
put
slash,
is
our?
Would
that
help
that.
A
So
what
I
want
to
stop
is
this
thought
of
who
do
I
go
to
for
a
tool?
I
would
like
to
really
have
it
be
if,
if
you're,
you
know
on
the
pub
SEC
team
or
the
is
our
team
that
we're
helping
to
support
that
you're
going
to
Nicole
and
Beth
and
you're,
not
as
worried
about
who
manages
what
tool
right,
let
us
worry
about
that.
A
I
promise
you
you
will
be
given
SMEs
on
whatever
tool
is
needed,
and
even
if,
if
the
specific
business
partner
isn't
a
subject
matter,
expert
we've
got
that
within
the
team,
so
that
we
can
do
that
on
the
back
end.
So
if
you
have
an
issue,
it
should
be
going
to
Beth
the
Nicole
rather
than
worrying
about
who's.
My
outreach
person
who's,
my
sales
force
person
who's.
My
you
know,
Marketo
person,
who
is
my
whatever
right,
I'm
hoping
that'll,
make
it
easier
for
everybody.
Okay,.
I
I'd
ayala
jump
in
here
and
just
to
ask
I
love
all
of
these
charts
and
graphs.
This
is
a
really
nice
deck
that
you've
provided
here.
What
is
what
are
some
things
that
you've
already
accomplished,
or
some
progress
you've
already
made
that
you
feel
pretty
good
about
in
the
last
you
know
a
couple
months:
that's.
A
A
You
know,
Robert
has
been
working
diligently
on,
not
only
you
know,
he
ended
up
doing
sort
of
the
data
engineering
part
as
well
as
the
data
analysts.
He
taught
himself
sequel
in
order
to
figure
this
all
out
and
I.
Think
he's
really
impressing
everybody
with
what
he's
able
to
put
together
the
the
rest
of
the
team
it
has
been.
You
know
how
do
we
take
what
we
have
like
bringing
on
path,
Factory
I
think
was
great.
Certainly
you
know.
A
Sarah
Daley
has
been
an
awesome
assist
on
on
that
side
to
help
us
get
there,
but
putting
that
in
place
and
trying
to
hook
all
that
in.
We
have
that
tied
in
now
to
visible
touch
points.
So
there's
a
lot
of
things
on
the
back
end
that
you
know
that
these
vendors
tell
you
you
plug
and
play,
and
it's
all
going
to
work,
but
there's
a
lot
of
sort
of
art
behind
it.
A
Where
JJ's
really
helped
to
figure
that
out
and
determine
what
the
best
thing
is
to
do
and
then
I
would
also
say
we
have
gotten
a
fantastic
relationship
with
the
sales
operations
team
and
we
meet
with
them
regularly.
Obviously,
everything
we
do
affects
Salesforce
as
well.
Somehow
it
all
is
connected
together.
So
working
with
that
team
and
making
sure
that
we're
all
working
in
the
same
direction
is
I
think
that's
been
huge.
So.
A
All
right
so
I'm
an
odd
one
that
I
am
gluten
free
and
dairy,
free
and
I
don't
eat
a
lot
of
pork
and
I'm
going
to
Spain
this
Cristen
Christmas,
so
I'm
kind
of
like
really
interested
in
what
they
might
serve,
but
it
might
be
Hummel,
so
I
may
I
may
be
doing
the
fork
thing
anyway:
I'm
not
overly
traditional,
on
what
I
like
to
eat,
I'm
kind
of
open
to
anything,
I
think
I've
had
duck,
and
you
know
beef
and
beef
wellington
kind
of
thing,
or
you
know.
Certainly
turkey
and
ham.
A
D
Have
a
question
as
we
began
to
attend
some
of
these
local
meetups
within
just
where
we
live?
Is
there
a
particular
strategy
that
marketing
is
working
on
for
us
to
approach
it
even
as
STRs,
if
we're
not
necessarily
aligned
to
our
specific
like
home
place,
but
how
we
should
go
about?
Maybe
sponsoring
the
event
or
you
know
engaging
with
the
people
there,
depending
on
what's
going
on
and
and
the
volume
of
attendees
I
love.
A
J
J
We
definitely
work
with
local
groups.
I
think
you
know,
if
there's
a
group
in
your
kind
of
hometown,
that
makes
sense
to
partner
with
I'd,
be
happy
to
kind
of
explore
that
possibility.
I,
don't
think
that
you
kind
of
not
covering
that
territory
would
be
a
blocker
from
doing
that
type
of
thing,
so
yeah
so
I
think
if
there's,
if
there's
local
groups
that
you
think
makes
sense
for
us
to
partner
with
I'm
happy
to
explore
those
opportunities
regardless,
if
you're,
covering
that
kind
of
territory
or
not.
G
A
Definitely
this
idea
of
things
that
were
built
MVC
and
getting
them
hardened
so
that
we
can
rely
and
we
can
scale
as
we
you
know,
move
towards
public.
The
other
thing
is,
you
know,
is
also
controls
in
place
and
I'm
a
CPA.
So
I've
got
this.
You
know
maybe
crazy
or
idea
of
how
that
should
look
at
a
great
conversation
with
some
of
the
e
group
yesterday
and
just
sort
of
a
reminder
that
if
they're,
you
know
we're
not
as
budget
constrained,
as
maybe
my
my
first
feel
is
it's
like.
A
Oh,
let's
not
spend
money
that
if
it's
something
that
is
actually
going
to
you
know,
get
us
revenue
for
the
business
and
it's
the
right
thing
to
do.
The
e
group
is
very
willing
to
to
look
at
that
and
make
budget
decisions
around
that
so
I
think
it.
That's.
That's
a
challenge
for
me
personally
as
well,
as
you
know,
just
the
company
as
we
look
to
put
in
controls,
but
not
to
the
point
that
we're
constraining
things
and
not
growing
the
way
we
should
be.
G
Hey
Dora
are
we
ever
considering,
because
it
seems
like
there's
a
lot
of
issues
where
we
know
what
we
all
are
in
agreement,
that
this
is
an
issue
we
want
this
changed,
but
maybe
there's
been
a
bandwidth
problem
and
I
know
we're
hiring
now,
but
I
still
think
that
the
amount
of
issues
that
we
have
is
still
gonna
limit
to
us.
Are
we
considering
outsourcing
some
things
getting
contractors
giving
them
some
of
our
like
hey,
clean
up
our
dirty
data
or
make
these
changes
or
whatever
it
is?
How
are
we
feeling
about
contractors?
Yes,.
A
So
we've
actually
done
a
teeny
bit
of
that.
Already
we
contracted
out
those
listening
campaigns
for
path
factory
to
come
into
visible
touch
points.
We
did
a
little
bit
there
and
we
also
contracted
out
some
smart
lists
for
geo
purposes,
so
that
NPMs
can
just
send
to
a
very
targeted.
You
know
City
metro
area,
so
we've
done
some
of
that
already
and
yes,
I
will
continue
to
do
so
anywhere
that
we
are
feeling
constrained.
I
do
feel
like
having
that
business
partner
is
really
gonna,
make
a
difference,
because
we're
gonna
really
know
your
pain.