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Description
Marketing Todd Group Conversation Public Livestream
October 31, 2019
A
A
So
to
give
you
a
high-level
overview
of
all
remote
Darren
Murph
on
the
team
leads
up
are
all
remote
initiatives
here,
where
Nessa
Nishat
'iv
and
for
a
quick
highlight
last
Friday.
We
did
our
first
all
remote
event
in
San
Francisco
with
General
Catalyst,
and
it
was
a.
It
was
a
small
event
that
we
were
really.
A
Speaking
of
content,
Darren's
also
been
working
on
a
lots
of
collection
of
guides
for
scaling
and
sustaining
remote
culture,
and
we
have
a
lot
of
different.
You
should
click
through
and
read
all
of
these.
It's
it's
really
inspiring
and
a
lot
of
it
has
been
shared
on
social
media
and
is
being
used
by
lots
of
people
that
are
looking
at
companies
looking
to
go
remote
already.
A
Another
thing
we
do
in
corporate
marketing
is
awareness
campaigns
and
some
of
you
may
have
seen
some
of
the
awareness
campaigns
roll
out
around
gitlab
commit
London
and
when
I
say
awareness
campaigns.
This
is
billboards,
Airport
ads
sub.
You
might
see
them
in
subway,
their
train
stops
and
we
have
more
rolling
out
through
the
rest
of
the
year,
and
so
you
can
keep
your
eyes
open
for
them.
There'll
be
some
in
San
Francisco,
coming
up
some
around
coupon
in
San
Diego
in
New,
York
City
will
be
in
the
airports
there,
November
18
through
December
memories.
A
A
Another
part
of
corporate
marketing
is
corporate
communications,
and
so
again
this
is
PR
social
media
awards
missions
contributed
content.
This
is
everything
from
when
we
have
a
PR
announcement
or
when
we're
proactively
pitching
stories
about
get
labs,
so
business
press
a
lot.
A
lot
of
work
we've
been
doing
lately
is
elevating
get
labs
profile
in
business
press,
and
we
will
continue
to
do
that
as
we
move
towards
next
year
and
grow
as
a
company.
A
Events
is
another
part
of
corporate
marketing.
We
recently
have
been
doing
a
branded
event
so
get
lab
commit.
We
did
our
first
one
in
Brooklyn
in
September,
and
we
did
another
one
in
London
in
October
and
we'll
do
one
in
San
Francisco
in
January,
and
they
have
been
very
successful
in
terms
of
attendance
and
content
and
we're
excited
to
continue
to
iterate
on
those
and
continue
to
build
them
out,
and
we
also
do
sponsored
events.
So
events
like
coop
con
coming
up
in
November
and
AWS
reinvent
in
December.
A
And
then
another
portion
is
global
content,
so
content
marketing
does
everything
from
creating
content
pathways
for
buyers
to
come
in
through
our
blog
and
and
go
through
the
buying
process
that
the
buying
process,
if
you
will
so
go
to
the
blog
and
then
potentially
sign
up
for
one
of
these
ebooks
and
then
go
down
the
pathway
of
becoming
a
get
lab
customer.
So
they
also
produce
ebooks
and
other
content
as
well.
A
If
you
go
to
featured
video
content
and
I,
encourage
you
all
to
go
check
out
more
for
work
there
as
well,
and
then
technical
evangelism
is
another
part
of
corporate
marketing
as
well,
and
so
priyanka
sharma
leaves
that
leads.
That
team
and
the
overall
goal
of
that
team
is
to
work
with
outside
influencers.
A
So
that
could
be
like
customers
or
community
members
to
speak
on
behalf
of
gitlab,
but
also
to
then
use
how
they're
speaking
in
different
ways
and
generate
buzz,
so
whether
that's
through
contributed
articles
or
through
social
media,
and
so
one
of
the
one
of
the
one
of
the
talks
that
Priyanka
and
team
did
with
was
with
meirin.
And
I
was
about
to
move
to
CD.
And
so.
A
A
A
If
I
see
your
writing,
but
yes,
so
we're
we're
working
on
increasing
awareness
among
enterprise
buyers,
and
so
we
are
doing
this
awareness
research
where
we're
before,
like
in
London,
we
reached
out
to
different
enterprise
buyers
prior
to
see
if
they
knew
about
get
lab,
and
after
the
after
our
campaigns
in
London
we'll
be
reaching
out
again
to
to
see
the
measurement
of
how
the
wareness
campaigns
are
doing
and
then
yes,
our
secondary
goal
is
measurable
pipeline
and
increase
in
targeted
enterprise
accounts.
So.
B
We're
still
working
on
making
sure
we
track
these
things
when,
when
the
ads
go
live,
though
the
ones
we
are
doing
around
the
events,
it's
going
to
be
hard
to
tell
what
the
impact
of
being
at
the
event
is
versus
the
impact
of
the
advertising.
So
a
lot
of
these
measurements
are
for
the
ones
where
we're
not
running
an
event
like
New,
York
and
Chicago,
and
then
into
next
year,
as
we
expand
other
cities.
A
Else
the
awareness
campaign
is
us-centric.
When
will
this
go
global?
Yes,
I
think
this
is
she
said
here
the
London.
If
we
did
commit
London
ads
I,
think
one
thing
we're
concerned
about
is
just
the
translation
of
the
campaign,
and
so
that
is
something
that
we
are
gonna
look
at
for
next
year
and
we
just
want
to
make
sure
we
do
some
testing
and
whatnot
in
different
regions
before
we
put
these
campaigns
into
action
because
of
the
translation,
yeah.
C
I
was
just
thinking
about
that
because
see
I
need
you've
done.
The
London
one
I
didn't
know
that
these
awareness
campaigns
were
similar
to
what
you'd
actually
done
in
London
for
commit.
So
that's
really
good
with
translation.
We've
we've
got
German
and
French
teams,
the
south
and
the
SD
ours
here
who
translate
all
their
own
content,
so
they
might
be
able
to
help
with
that.
If
you're
looking
to
run
something
similar
in
German
cities
or
or
in
Paris,
for
example,
that's.
A
C
A
A
You
she
said:
github
student
pack
Garner's
a
lots
of
attention.
Have
we
thought
about
nurturing
the
student
user
base
research
institutes
in
other
ways
get
loud.
Communication
is
huge
and
research.
Yes,
yes,
Todd
is
writing.
I
know
our
community
relations
team
is
looking
into
into
this
and
I
believe
David
planella
John
Coughlin
have
been
working
through
plans
there.
Oh
yes,
okay
and
hired
a
leader
for
education
programs,
I'm.
B
Super
excited
about
this
person.
She
is
a
PhD
educator
and
she's
had
this
role
already
at
another
company
and
the
think
it
was
the
NZ
space.
What's
that
place,
the
Geo
geo
location,
space
and
so
she's
actually
created
University
programs
and
she
she
blew
us
away.
She
was
incredible,
so
we
hired
her
and
social
start,
I
think
in
November
at
some
point
next
week.
Actually
so
that
starts.
A
E
D
We're
talking
about
I
think
we're
talking
about
the
same
thing
right
now.
The
program
that
that
we
have
just
finished
a
link
on
the
handbook
is
essentially
we're
offering
free
free
licenses
for
our
top
tiers
I,
their
ultimate
or
goal
to
two
universities
or
institutional
educational
institutions
in
general.
D
A
Hey
Hayden,
can
you
talk
a
little
bit
how
all
remote
fits
into
our
overall
strategy
fits
into
awareness?
Yes,
so
as
we
move
to,
if
we
decide
to
become
a
public
company
next
year,
then
you
know
I
believe
we
will
be
the
first
all
remote
company
to
to
Beaver,
remote
and
I.
Think
overall,
it's
an
awesome
story
for
us
to
tell
the
way
we
of
our
values,
through
the
handbook
and
through
all
remote.
A
F
Yeah
from
what
I've
seen
so
far,
it's
just
opening
up
our
brand
to
an
entirely
different
part
of
the
world,
so
the
media
as
a
whole
really
know
us
for
the
technical
side
of
our
business,
but
not
so
much
on
what
we're
pioneering
from
the
people
and
culture
side.
So
we're
seeing
interest
and
uptake
from
media
and
press
that
would
never
cover
the
tech
side
of
us.
F
They
just
don't
cover
that
space
at
all,
but
they're,
very
interested
in
how
we're
contributing
and
pioneering
the
future
of
work,
so
we're
able
to
get
into
places
that
would
otherwise
not
be
available
to
us
same
thing
for
panels
South
by
Southwest.
Their
technical
panel
is
very,
very
competitive
future
of
work,
not
a
lot
of
people
doing
that.
The
way
that.
F
So
it's
a
it's
an
easier
way
in
and
then
the
messages
amplify,
it's
we're
at
the
infancy
of
this.
So
people
look
to
us
to
define
it.
I
also
see
that
we
can
enable
more
all
remote
teams,
naturally,
the
people
that
build
and
found
and
lead
these
teams
are
going
to
be
looking
for
products
that
are
networked,
ideally
in
an
all
remote
space
and
we
build
and
iterate
on
a
tool
with
an
all
remote
team.
F
So
it's
the
ultimate
kind
of
dogfooding
and
you
can
trust
that
it's
going
to
work
well
because
we
actually
do
it
in
that
way.
So
as
more
of
these
companies
are
formed
and
they're
looking
for
project
management,
design,
management,
code
management,
don't
naturally
look
to
us
because
our
team
structure
mimics
what
their
structure
is.
A
Absolutely
yeah
I
think
Darren
you're,
saying
there's
just
a
you
are
starting
to
see
just
that
teams
that
are
going
all
remote
look
to
potentially
use
gitlab
as
well
at
some
point
because
of
the
way
that
we're
using
gitlab
as
an
all
remote
company,
obviously
we're
you
know
we
are
get
lab,
but
that's
really
neat
you.
The.
F
Other
thing
that
we're
noticing
is
we're
reaching
a
tipping
point
where
the
question
used
to
be
hey,
explain
yourself
as
an
all
remote
company.
Why
are
you
doing
it
differently
than
co-located
and
we're
almost
at
the
tipping
point
where
the
co-located
companies
are
now
the
ones
that
need
to
justify
why
they
are
spending?