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From YouTube: Pricing Page Updates Design Overview
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A
Hi
this
is
jess,
I'm
here
with
ash.
We
just
want
to
talk
real
quickly
about
the
next
iteration
to
our
pricing
page.
We
did
a
big
copy
update
that
ash
will
talk
about
in
a
second.
I
just
want
to
explain
real,
quick,
the
visual
design
aspect
that
we
implemented
with
it.
So
first,
I
just
wanted
to
show
you
guys
what
I'm
talking
about
so
there's
a
couple
different
ways:
you
can
format
a
pricing
page
or
any
page
that
you
have
like
a
decision
to
make
and
there's
emphasis
and
there's
hierarchy.
A
So
I'm
just
pulled
out
this
hulu
plan
to
kind
of
show
you
how
they're
emphasizing
this
like
middle
plan,
saying
it's
the
most
popular
they've
added,
some
green
highlights:
they've
made
it
bigger
than
the
others.
That's
one
direction.
You
could
take
the
pricing
plan.
A
second
direction
we
could
take,
which
is
what
we're
doing
for
this
iteration
is
hierarchy,
so
this
is
an
old
log
rocket
screen
and
the
way
they've
made
this
page.
A
I
found
really
interesting
because
that
you
can
really
really
see
how
they've
gone
from,
like
small,
medium
to
large
or
like
good,
better
best
and
even
just
with
their
little
icon.
You
can
see
like
it's
a
small
rocket
and
it's
a
medium
rocket,
and
it's
like
this
double
engine.
Huge
rocket
and
they've,
also
added
more
things
and
that
just
kind
of
gives
the
customer
when
they're
looking
at
this
page,
a
really
quick
way
to
see
like
again
the
hierarchy
of
that
thing
visually.
A
So
they
look
at
it
and
they
say:
okay,
this
one
is
the
smallest.
It
has
the
least
amount
of
features
this
one's
the
biggest.
It
has
the
most
amount
of
features.
It
usually
correlates
the
price
as
well,
so
this
will
cost
at
least
the
middle,
the
most,
and
so
we've
gone
that
direction
with
the
hit
that
pricing
page.
A
So
this
is
our
next
iteration
and
in
that
same
vein
of
visual
hierarchy,
our
free
option
is
the
smallest.
Our
premium
option
is
like
the
middle
size
and
the
ultimate
is
the
largest,
and
we
did
that
a
lot
with
the
copy
and
with
the
features
themselves.
So
you
can
see
this
one
has
technically
it
has
everything
from
premium
plus
all
these
features,
but
by
actually
just
giving
it
that
extra
length
and
including
this
deliver
better
software
blurb
here
it
gives
you
a
real
quick
indication
of
this.
A
One
has
the
most
to
offer
me
and
that's
why
I
should
pay
99
a
month
for
it.
So
again,
just
like
visually
really
quick.
If
you
were
to
blur
your
eyes,
you
could
kind
of
see
what
we're
thinking
about
without
even
actually
reading
the
content
and
then
I'm
just
going
to
scroll
over
really
quick
to
kind
of
show.
You
we've
also
made
these
clickable,
so
you
hover
over
it
and
it
drops
into
all
the
specific.
So
in
this
one
you
know
dashboards
and
analytics.
A
B
Okay,
so,
along
the
lines
of
what
just
was
saying
about
the
hierarchy,
we
also
took
it
on
to
not
just
include
the
text
updates
that
said
had
proposed,
but
also
to
kind
of
reduce
the
text
overall
as
we're
thinking
about
the
hierarchy,
and
there
were
a
couple
ways
that
we
went
about.
That
first
is
to
note
that
in
the
user
journey,
we're
assuming
that
whoever
is
visiting
the
pricing
page
has
already
kind
of
clicked
through
different
areas
of
our
website,
the
home
page.
Anything
that's
going
to
give
them
the
information.
B
They
need
to
start
that
decision
making
process.
So
when
we
get
to
this
page,
the
pricing
page,
we
want
them
to
be.
You
know
not
overwhelmed
by
the
amount
of
information
that
they're
getting
so
minimizing.
Text
overall
started
with
getting
a
really
simple
headline
in
here:
get
an
open,
devops
platform.
So
we're
sticking
with
that
main
brand
messaging
and
the
reason
why
we
said
this
instead
of
you
know
say
pricing
plans.
Is
that
we're
emphasizing
that
it's
the
platform
that
we're
selling
we're
not
selling
a
pricing
plan.
B
We
just
went
ahead
and
titled
the
plans
with
the
use
case,
so
we
said
for
you
for
your
team
for
your
organization,
so
that
comes
with
get
an
open,
devops
plan,
and
then
each
one
of
these
you
can
see
what
that
use
case
is
very
clearly,
and
this
is
also
rather
than
replacing
the
mobile
menu
with
say.
You
know
just
a
repeat
of
free
premium
and
ultimate
in
this
section
here
as
you're
coming
down
some
of
the
other
changes
that
we
made
were
we
added
some
balance
to
the
sort
of
pricing
messaging.
B
B
Some
of
those
extra
features
that
you're
getting
as
you
build
upon
the
plans,
and
then
we
have
just
really
simple
taglines
here
that
show
you
how
we're
moving
from
each
plan.
So
we
have
free,
forever
features
them,
and
that's
emphasizing
that
this
isn't
a
trial.
I
think
that's
something
that
you
know.
Sometimes
the
user
might
get
confused
about
with
a
free
plan.
B
Then
we
have
for
premium
everything
from
free
and
we're
using
that
arrow
to
indicate
the
previous
plan
and
same
thing
here
for
premium
and
then
these
changes
here
were
just
we
made
minor
copy
edits
to
some
of
the
text
that
sid
proposed.
I
worked
with
samia
on
this
to
make
sure
that
everything
was
in
line
with
our
feature
set,
and
she
proposed
a
few
changes
as
well
and
then
the
last
change
was
adding
these
final
sort
of
value,
props
or
messaging.
B
Here
in
particular,
we
chose
to
go
with
the
primary
brand
tagline
iterate
faster,
innovate
together
for
the
center
one
here,
not
because
we're
favoring
premium,
but
because
on
mobile
it
will
be
the
center
plan.
That's
featured.
B
You
know
right
on
the
the
first
click
through
to
the
page,
so
it
makes
sense
to
have
that
brand
message
messaging
there
to
kind
of
tie
it
all
together
and
then
again
we
have
deliver
better
software
faster
with
enterprise,
ready
security
solutions.
So
it's
really
driving
home
the
value.
For
you
know
a
larger
organization.
B
Those
security
first
features
that
we're
going
to
get
with
the
ultimate
plan.
So
with
all
of
that
in
mind,
this
is
how
we've
kind
of
worked
on
this
iteration
and
kind
of
wrapped
up.
Another
change
with
the
text
as
well
into
the
hierarchy.
A
Awesome
thanks
yeah
we're
gonna
post
this
video
and
then
just
let
us
know
if
you
have
any
questions
we'll
do
our
best
to
answer
them.
Thank
you.