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From YouTube: Pricing Page AB Test Results
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A
Hi,
here's
a
quick
overview
of
the
results
that
we're
seeing
for
our
most
recent
a
b
test
on
the
pricing
page.
So
our
control
that
we're
testing
against
was
a
list
of
features
more
focused
on
communicating.
You
know
what
features
are
provided
for
each
tier
and
the
test,
we're
moving
towards
more
of
a
benefits,
focus
what
the
prospective
customer
would
get.
A
So
first
I'll
click
you
through
the
what
we're
seeing
for
people
clicking
one
of
the
ctas
in
the
tier,
so
a
2.1
percent
increase
on
people,
people
clicking
free,
a
1.1
increase
on
people
clicking
premium
and
a
0.4
increase
on
people
clicking
ultimate
negligible
results
on
clicking
contact
sales,
but
we're
not
at
significance
and
purchasing
any
like
everything
combined
is
a
0.2
increase,
so
that's
great
more
people
are
scanning
and
taking
an
action.
A
Now,
when
the
modal
pops
up
we're
asking
people
sas
or
self-managed
we're
not
seeing
a
huge
difference,
this
is
consistent
and
we're
starting
to
wonder
if
that's
the
right
place
for
that
model,
people
are
already
making
a
decision
by
picking
one
of
the
tiers
and
then
we're
saying
right
away.
Okay,
make
another
decision.
So
are
we
putting
people
off
a
little
bit
so,
as
you
can
see,
the
self-managed
we're
seeing
a
consistent
kind
of
tiny,
tiny
increase
again,
not
its
significance,
but
tiny,
tiny
increase
and
then
up
here
in
sas?
A
Nothing
really
much
so
we're
wondering
if
people
are
seeing
that
pop-up,
maybe
self-managed
they're
more
used
to
that
flow,
whereas
people
who
are
more
used
to
a
sas
flow
are
just
like.
Let
me
get
in
the
product
I'm
ready
I
want
to.
I
want
to
use
it
so
again
for
ultimate
same
thing.
Just
you
can
see
it's.
The
conversion
rates
are
we're
getting
into
some
pretty
deep
exponential
benefits
here.
So
we
also
are
tracking
who
are
toggling.
A
You
know
in
our
list
there's
a
few,
a
few
headers
that
can
open
that
have
some
features.
A
You
know
the
control
doesn't
have
those
so
don't
pay
too
much
attention
to
conversion
rate,
but
we
are
only
seeing
about
14
of
people
actually
clicking
those
so
interested
to
know
interested
to
know
if
that's
actually
making
a
difference.