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From YouTube: Inbound Marketing leads kickoff 2021-01-25
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A
Okay,
okay,
so
housekeeping
items,
the
sprint
boards
are
really
blocked
up
still.
So,
if
you
guys
can
go
in
at
some
point
like
block
an
hour
for
your
team,
if
you,
if
they
need
to
do
it,
just
have
them,
go
in
make
sure.
There's
that
comment
and
close
it.
They
update
the
milestone,
work
on
it
or
move
it
to
block
just
so.
A
We
can
actually
start
sprint
planning
again
right
now,
if
not
I'm
to
start
going
in
there
next
week
and
just
closing
things
down
or
backlogging
them
that
look
like
nobody's
been
worked
on
them
for
a
while.
So
I
don't
want
to
you
know:
mess
with
anybody
as
daniel
says
cheese.
Then,
let's
see
budget,
can
you
guys
go
in
and
make
redline
anything
in
that
budget?
That
won't
happen,
so
we
can
use
up
the
rest
of
that
money
in
the
next
five
days.
A
The
content
team,
I
think
that's
the
one
yours
is
the
one
that
I
really
don't
know
about,
so
that
would
be
helpful.
I'm
doing
cmo
shadow
next
week
so
I'll
be
out,
and
then
they
may
push
the
tier
updates
a
day
or
two.
Instead
of
launching
them
tomorrow
I
gave
them
a
3
p.m.
A
A
B
B
A
Okay,
so
michael,
I
went,
and
I
made
as
a
test
a
number
of
like
we'll
see
how
this
works,
a
number
of
production
issues
for
the
cross-functional
work
and
assign
them
out
on
the
fridays
to
hold
the
spots.
So
it
looks
pretty
good
so
far,
and
this
will
make
sure
that
you
know
anything.
I've
looked
at
the
board
for
what
exists,
what
we've
promised
people
and
everything
seems
to
be
timed
out
in
there.
A
So
as
long
as
there's
not
anything
crazy,
it
should
be
good
and
then
the
only
thing
out
of
there
will
be.
If
somebody
something
you
know,
a
squirrel
comes
in
for
stuff,
but
luckily
what
I
wanted
to
do
was
block
that
time,
so
we
could
say:
look
this
is
already
taken
up.
How
important
is
this
and
all
these
things
have
to
shift
so
to
be
really
it'll
be
really
simple.
A
Ideally
I
wouldn't
I
don't
want
to
have
to
make
those
production
issues
every
single
time
to
block
that
time
out,
but
I
think
this
is
a
good
start
for
that
that
week,
so
we'll
see
how
it
goes
for
the
iterating
and
using
boards.
Just
add
me
to
that
meeting.
That
way
I
can
be
like
hey.
If
you
do
this
it'll
break
everything
so
that
we
don't
have
to
you
know,
spend
a
bunch
of
time
going
back
and
then
I
can
give
them
any
tips
that
I
know.
B
Yeah,
we
can
add
you,
I
think,
like
I'm
happy
to
do
that,
I
would
just
request
that
you
come
in
with
an
open
mind,
not
because
anything's
broken
there's
just.
I
think
what
is
actually
the
opportunity
that
my
team
is
trying
to
solve,
isn't
the
work
that
you've
got
organized,
it's
all
the
other
work
that
we're
doing
like.
I
don't
think
they're
meshing
in
a
super
useful
way.
So
yeah,
I
don't
like
the
working
session.
There
will
be
no
like
actual
we're,
not
going
to
change
anything
in
that
meeting.
B
It
would
just
be
like
here's
what
here's,
what
white
boards
aren't
working
for
things
like
cms
and
design
system
and
here's
why
they
are
working
for
you
know
all
the
work
that
you
just
described.
How
can
we
kind
of
align
this
a
little
bit
more
so
yeah?
It's
not
going
to
be
a
catastrophic
like
blow
it
up
change.
I
think
they
just
want
to
iterate
and
make
boards
actually
more
useful.
A
No
yeah
I
just
want
to.
I
just
want
to
make
sure
that,
like
you
know,
one
of
the
bigger
things
that's
an
overview
is
that
I
don't
know
if
you
have
context
for
is
we.
We
ended
up
with
all
the
other
teams
making
like
the
rest
of
marketing
aligning
the
way
the
boards
were
so
that
in
last,
in
that
other
quarter,
so
one
thing
may
seem
like
it's
not
going
to
do
anything,
but
really
it
like
down
the
line
messes,
all
the
other
boards
up.
A
B
B
A
Yes,
for
the
commit
landing
page,
you'll
have
to
look
and
commit
as
code
base
and
our
plan,
for
which
next
section
is
cms.
Okay,
so
the
way
that
I
just
quickly
for
the
commit
stuff
because
commit
is
a
lot
of
work.
The
first
round
I
made
a,
but
I
blocked
a
bunch
of
time
for
brandon
to
do
and
to
look
at
one
I
did
like
he
can
look
at
his
engineering
work
that
and
the
ideas
that
he
had
for
last
time.
So
I
gave
that
to
him
on
one
friday.
A
Sprint,
like
you,
could
just
literally
review
the
issue
that
you
made
last
time,
and
then
I
gave
him
two
engineering
days
for
the
launch
of
it,
so
that
if
there's
something
that
we
can
do,
they
might
be
I'll
spend
a
little
bit
more
time.
Thinking
through
that,
the
reason
I'm
asking
is
because
things
update
like
they
have
to
add
sponsors
and
there
and
we'll
say,
we'll
only
do
it
on
fridays
and
like
no,
we
need
to
add
the
sponsor
the
day
after
it
comes
in.
B
A
B
Yeah,
I
love
that
I
think,
let's
let
brandon
do
that
and
then
the
next
session
I
would
say
the
better
group-
would
probably
be
lauren
and
tina
to
be
the
ones
that
are
actually
gonna
figure
out
how
to
get
it
into
like
an
mbc
one
for
the
cms.
But
I
love
it.
It's
anything
we
can
do
to
take
like
just
you
know,
keyboard
pushing
work
off
of
our
plate
and
enable
other
people-
I'm
you
know
I'll
always
be
in
support
of
that.
So
that
sounds
great
and.
A
Just
so,
you
have
background
the
commit
time
frame
for
how
much
time
it
is
is
they
will
start
first,
they
wanted
to
launch
february
5th,
and
I
was
like
no
that's
not
going
to
happen,
but
the
I
think
they
they
know
that
they
need
to
move
it,
but
I
think
we're
going
to
push
for
probably
like
march
1st
being
the
launch,
but
the
actual
commit
event
is
like
august
10th.
A
B
A
C
I
would
just
like
to
say
too
sorry
to
plop
in
on
this,
but
as
you're
building
out,
I
would,
I
think,
if
we
can
look
at
ways
to
be
able
to
plug
and
chug
video
and
change
things
out
and
self-serve
I'll
be
doing
that
on
back
end
by
using
vimeo
and
that
sort
of
thing.
But
there's
always
like
a
lot
of
video
things
that
come
at
the
last
minute
and
then
it's
like.
C
We
need
this
video
up
and
then
that
ends
up
falling
on
you
all's
plate
and
then
we're
trying
to
produce
it
and
get
it
fixed.
And
so
I
think
that
would
just
be
good
any
ways
that
we
can
like.
C
Okay,
here's
the
baseline,
here's,
what
you
have
and
then
you
can
refresh
and
do
what
you
need
to
do
or
put
in
the
new
url
or
I
think
that
would
be
good
and
also
you
know
just
even
for
trafficking
videos
and
that
sort
of
thing.
But
yeah.
B
I
think
if
we
I'm
fully
in
support,
so
I
hope
I
hope
no
one's
feeling
like
I'm
saying
no
against
any
of
this.
My
my
thinking
is:
we
should
abstract
what
we're
talking
about
to
say,
let's
make
eve
like
the
next,
let's
try
and
make
it
so
that
events
can
be
in
the
cms
and
let's
sets
commit
as
our
goal
to
have
the
full
featured
events
template
for
the
cms.
B
So
if
we're
all
cool
with
that,
that's
that's
how
I
kind
of
frame
things,
because
I
don't
want
to
make
just
a
cms
for
commit
and
then
another
one
for
another
one.
It's
like
here's,
here's
the
template
for
events.
It's
awesome,
yeah.
B
And
then,
when
do
things
like
rant
like
when
are
the
ramped
up
times,
like
I'm
gonna?
Imagine
it's
probably
like
when
it
gets,
kicked
off,
there's
a
whole
bunch
of
back
log
work,
so
it's
probably
pretty
busy
and
then
erica,
like
you're,
describing
and
becky
with
the
videos
that
keep
popping
up
and
the
sponsors.
C
It
kind
of
I
mean
at
least
for
video.
I
can
say
that
it.
You
know
we
have
we
kind
of
start
with
an
idea
of
what
we're
going
to
do
and
then
it
just
grows
right
and
it
explodes
and
then
there's
more
and
then
we
need
this
and
then,
when
you
need
to
change
that
and
so
yeah,
I
think
your
approach
is
great
and
I
think
what
you're
doing
is
right.
I
just
want
to
make
sure
that
you
have
that
in
mind.
As
you
know,
you're
building
this
out,
because
it's
an
element
that
changes.
A
Michael,
I
just
added
under
there.
This
is
a
copy
doc,
but
I
went
through
with
emily
and
broke
out
like
the
stages
that
they
have
for
the
event.
So
it's
like
stage
one
and
the
things
that
happen
stage,
two
landing
page.
A
Okay
but
yeah,
so
this
is
kind
of
like
the
way.
This
is
the
the
concept,
and
this
is
based
on
last
year
for
what
they
could
do.
Anything
that
is
like
you
know.
The
last
last
commit
was
as
basic
as
could
possibly
be,
so
anything,
that's
better
that
your
team
wants
to
suggest
is
fine
or
that
they
do.
But
this
is
a
this
is
pretty
much
how
it
runs
through
cool
and
then,
let's
see
bree,
do
you
want
to
verbalize
yours
on
here?
D
I
mean
I
was
just
curious
about
ash,
but
I
will
go
and
make
an
issue
a
you
have
a
book
for
the
next
few
weeks.
Can
I
just
assume
that
by
march
she
might
have
space
she'll
have
she'll.
A
Have
space
through
earlier
than
that,
I
just
want
to
make
sure
that
I
know
how
much
time-
and
this
would
be
based
on
like
what
you
would
think
it
would
be.
If
you
could
give
me
an
estimate,
because
then
what
I'll
do
is
I'll
break
out
the
issue
per
thing
and
be
like
this
week
this
week
this
week
this
week,
so
that
it
holds
the
time
and
the
in
the
store
the
fast.
A
I
have
so
many
of
these
on
here
I
will
be
putting
in
cross-functional
okrs
working
through
there,
and
I
know,
michael
already,
oh
sorry,
for
implementing
the
brand
messaging,
but
the
content
team,
if
you
guys
want
to
think
about
that.
This
is
the
stuff
that
new
kind
is
working
on.
That's
like
the
high
level
brand
messaging
I'll
share
what
they.
B
A
question:
oh
sorry,
go
ahead.
B
I
was
just
going
to
say
all
of
the
if
anyone
has
reviewed
or
is
planning
to
review
the
okrs
that
my
team
came
up
with
and
we
put
in
as
candidates
like
we're
viewing
our
point
of
view.
Just
so
it's
you
know
vocalized
is
we
want
every
one
of
our
okrs
to
be
cross-functional
like
I
don't.
B
I
think
this
last
quarter
for
my
team,
like
we,
we
had
to
have
these
kind
of
like
silo
ones,
just
because
we
needed
to
build
the
cms,
so
we
needed
to
build
the
design
system,
but
now
like
if
and
when
you're
looking
at
any
of
our
okrs,
and
it's
like,
for
example,
like
build
out
the
design
system
like
and
erica,
and
I
are
talking
about
like
making
events
template
like
to
me.
That's
the
same
thing.
It's
like
oh
amazing.
My
team
can
build
the
cms
and
parts
of
our
design
system
and
deliver
against
erica's
okr.
B
So
if
you're
I
just
wanted
to
let
everyone
know
like
that's,
I'm
looking
for
everything
we're
doing
to
be
related
to
something
someone
on
this
call
is
doing
so.
If
you
see
something
or
have
an
idea
of
like.
Oh,
this
could
really
use
my
team
just
hit
me
up
because
I'd
love
to
like
collaborate
to
figure
out
how
to
lock
those
down.
A
A
The
same
thing
with
you
guys
on
the
cons,
the
global
content
team,
and
then
we
can
come
back
and
say
cool
these
are
these
are
okrs
for
what
we
can
support
that
helps
our
goals,
which
is
way
more
right
like
we
want
to
focus
on
that
and
then
the
other
things.
We
can
a
lot
a
little
bit
of
time
for
the
things
that
don't
necessarily
fit
our
goals,
but
we
should
help
because
we're
the
only
team
that
can
actually
help
them
on
those
things.
D
D
D
So
that's
kind
of
in
terms
of
trying
to
provide
a
content
strategy
for
my
team,
I'm
trying
to
focus
them
in
on
their
specific
topics,
but
one
side,
sense
version
control
and
the
other
side
is
saying
get
up.
So
it's
like.
I
would
like
to
clarify,
like
whose
strategy
are
we
meant
to
incorporate
in
our
strategy?
First,
so.
A
This
is
one
of
the
things
that
I
think
like.
Let's
maybe
we'll.
Let's
talk
about
it
in
more
detail
after
this,
because
it's
something
that
needs
to
happen
for
new
kind,
there's
no
decisions
made
on
what's
actually
happening
and
the
words
that
are
chosen,
which
is
why
it's
kind
of
like
can't
say
it.
I
can
give
you
this,
but
don't
go,
run
down
and
change
it,
because
it
may
not
pan
out
so
they're
supposed
to
deliver
with
todd
making
final
decisions
february
4th.
A
So
that's
when
we'll
have
the
answer
and
I've
told
them,
the
rollout
will
be
slow,
like
it's
going
to
be
like
six
months
before
things
start
to
like
really
kick
in
and
then
we're
gonna
have
to
have
like
a
check-in
where
we
do
more
than
that.
So
I
have
a
roll
out
plan
when
it
comes
to
stuff
for
the
campaigns
they
plan
so
far
ahead,
sometimes
with
just
from
my
experience
that,
like
by
the
time
it
leads
up
to
when
it's
going
to
happen,
a
lot
of
things
have
changed
at
gitlab.
D
There's
like
nothing,
so
it's
like
there's
no
plan
for
q1.
You
know
like
it.
It's
like
it
rolls
out
for
a
year,
so
it
makes
sense
by
q3.
You're
like
it
doesn't
make
sense,
but
yeah
right
now,
it's
like
there's
no
plan
set
in
stone.
I
just
I
find
it
so
weird
that
there
are
two
separate
sort
of
like
messaging
systems
working
not
well.
A
So
the
thing
is:
is
that
the
the
new
kind
stuff,
if
you
can
flag
the
words
in
there
that
are
really
separate?
That
would
be
helpful
because
new
kind
is
supposed
to
be
brand
messaging
at
a
high
level,
not
like
the
deeper
product
messaging
so,
and
I
think
that's
where
we
still
are
not
do
we
don't
do
a
good
job,
it's
like,
even
if
without
new
kind,
we
use
different
words
for
things.
You
know
what
I
mean.
D
Yeah,
I
think,
okay,
I
can
tag
you
in
that
issue
that
I
opened
it's
basically
part
of
our
okr
for
q1
is
like
incorporating
new
content
strategies
yeah,
but
also
trying
to
align
those
content
strategies
with
the
go
to
market
plan.
But
then
it's
kind
of
separate
from
the
brand
messaging
yeah
just
tag
me
in
it
and
then
let's
follow.
A
Up
on
it,
okay,
yeah,
sorry,
sorry
and
then
the
the
tier
name
thing
they
went
back
to
using
premium,
so
it's
free
premium
and
ultimate.
Oh.
D
A
D
D
D
All
right
so
good
for
me,
then
I
don't
have
to
publish
a
case
study
today.
Yeah.