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Description
Erica Lindberg, Senior Manager, Global Content, and Shane Rice, Manager, Search Marketing, provide a short walkthrough of our slides for an upcoming group conversation on Monday 2020-11-23
A
A
So
as
you
look
at
the
slides
here,
slides
two
three
and
four
just
cover
the
global
content
team
and
the
search
marketing
team
so
feel
free
to
look
at
that.
Look
over
the
people
on
the
team
into
our
backgrounds.
We're
you
know
happy
to
share
more
about
what
everyone
on
the
team
does
individually,
but
then
we'll
move
right
into
the
slide
number
five
and
kind
of
talk
about
what
we're
doing
to
iterate
on
gitlab's
seo
and
content
strategy.
A
So
looking
at
slide.
Six
so
improve
site
health
and
technical
seo.
So
one
of
the
most
important
factors
when
it
comes
to
ranking
in
google
is
how
healthy
your
site
is.
So
how
many
broken
links
are
there?
Do
you
have
unique
page
titles,
unique
meta
descriptions?
Do
you
have
redirect
loops
all
these
kind
of
things
that
are
just?
You
know,
really
specific
items
that
we
have
to
take
care
of,
to
give
a
signal
that
we
take.
A
We
take
good
care
of
about.getlab.com,
and
so,
when
you
look
at
the
number
of
errors
that
show
up
in
simrush,
which
is
a
tool,
the
search
marketing
team
uses
to
gauge
our
progress
monitor
for
problems.
You
can
see
that
when
we
started
tracking
this
in
july,
we
had
1918
errors
and
then,
as
of
last
week,
we
have,
or
this
week
you're
I'm
thinking
already
that
it's
monday,
it's
not.
A
But
as
of
this
week,
we
have
61
errors,
so
tremendous
reduction
in
the
number
of
errors,
but
that
also
one
of
the
things
to
keep
in
mind
is
that,
while
we've
reduced
the
number
of
those
errors,
we've
also
continually
been
addressing
new
errors
as
they're
introduced
and
so
we're
working
in
conjunction
with
the
digital
experience
scene.
To
introduce
some
items
into
pipelines
that
will
help
us
reduce
and
prevent
those
kind
of
errors
from
being
merged
into
master
in
the
first
place.
A
B
Awesome
thanks
shane,
so
moving
into
our
content
pillars,
we
just
wanted
to
cover
the
work
that
we've
been
doing
around
the
keyword,
research
and
how
that
begins
to
form
our
top
topic.
Clusters
leads
into
our
internal
linking
strategy
for
seo
and
then
show
a
couple
of
examples
of
what
that
output
is,
so
I'm
actually
going
to
turn
it
right
back
to
you
shane
to
take
eight
and
nine,
because
this
is
all
the
awesome
work
coming
from
your
team.
So
I'll,
let
you
cover
those.
A
A
What
we
have
is
an
example
of
keyword,
research
that
nile
has
been
leading
so
on
on
the
search
marketing
team
nile
is
focused
on
keyword.
Research
primarily
hanniff
is
focused
primarily
on
technical
seo,
and
so
this
is
just
an
example
of
some
of
the
work
that
nile
has
done
and
you
can
click
on
the
spreadsheet
below
to
just
see
the
the
full
list
of
keywords
and
keyword,
families
and
I
think,
you're
up
next
erica.
B
Yeah-
and
I
just
want
to
comment
on
this
because
what's
really
great
about
this,
so
this
is
a
screenshot.
You
can
of
course,
click
on
the
spreadsheet
and
this
one
is
specific
for
the
ci
campaign,
but
essentially
niall
puts
this
together
and
then
what
the
content
marketers
are
able
to
do
is
use
this
as
the
blueprint
for
their
content
creation
so
further
down
I'll
kind
of
show.
Some
there's
some
links
to
the
epics
that
show
where
they're
planning
their
content
creation
for
the
quarter.
B
But
it's
really
this
right
here,
which
just
keeps
us
really
organized.
So
it's
really
helpful
when
we're
planning
what
content
we
need
to
get
done
and
then
moving
along.
So
all
of
this
keyword,
research
research
comes
together
as
part
of
these
topic
clusters.
So
what
is
a
topic
cluster?
It
starts
with
the
topic
page
right
now,
we're
focusing
on
our
tier
one
use
cases
which
is
version,
control
and
collaboration,
continuous
integration
and
devsecops.
B
B
So
you
know
the
the
end
result
of
this.
Is
that
we're
putting
out
content
that
we
know
people
are
searching
for
and
then
by
linking
it
together
into
these
clusters,
we're
making
our
overall
search
results
stronger,
because
we're
showing
google
like
hey,
we
care
about
this
topic.
We
have
a
lot
of
good
content
on
this
topic.
This
is
something
that
you
should
show
people
when
they're
looking
for
information
on
this.
B
B
I
don't
have
anything
in
the
slides
for
this,
but
something
cool
that's
happening
is
the
digital
experience.
Team
is
currently
working
on
implementing
a
cms
and
they're,
using
our
topic.
Libraries
as
one
of
their
first
projects,
so
they're
actually
creating
a
modulized
version
of
this,
so
that
the
content
team
can
create
more
pages
like
this
themselves
and
publish
really
nice
looking
pages
quickly.
This
is
what
our
web
articles
look
like
right
now.
This
is
a
mvc
version.
A
Thanks
erica
yeah,
so
results
for
topics.
In
quarter
three
of
this
fiscal
year
we
increased
page
views
to
this
folder
over
200,
so
we're
looking
at
just
about.gitlab.com
topics
here.
So
one
important
thing
to
note
when
you
look
at
this
number
is
you
know?
Part
of
this
growth
is
that
we
consolidated
a
lot
of
kind
of
individual
pages
into
their
into
the
topics.
Subfolder
is
a
home
so
like,
for
example,
we
had
about.getlab.comcd
and
we
move
that
into
the
topics
folder
now
so
that
it
has
a
home.
A
A
So
what
that
tells
us
is
that
people
are
starting
their
journey
on
this
page,
and
you
know
that's
indicative
of
you
know
organic
search
and
then
also
we
do
have
some
paid
search
campaigns
that
I
believe
are
running
some
of
these
pages
as
well
and
then
on
the
next
slide.
What
we're
looking
at
this
shows,
the
number
of
where
we
rank
in
the
top
10
or
top
three
positions
for
non-branded
search
terms.
A
So
these
search
terms,
don't
include
git
lab
anywhere
in
in
the
keyword
that's
used,
and
so
what
we're
looking
at
is
just
over
the
last
you
know
kind
of
12
months.
What
is
you
know?
What
are
we
seeing
an
increase
in?
You
know
those
positions
and
if
we
were
paying
for
that
traffic,
what
would
we
pay
for
that
traffic
every
month?
And
so
you
know
this
is
just
you
can
click
through
to
this?
A
The
link
on
the
bottom
there
to
see
the
source
for
this,
these
graphs
in
the
spreadsheet,
so
you
can
see
which
terms
are
dropping
a
lot
of
the
volatility
here
is
because
we,
you
know,
we
do
see
some
extremely
high
value
keywords
that
you
know
we
drop
out
of
the
top
10
and,
for
example,
you
know
I
know
like
get
lab
build
or
I'm
sorry.
Google
build
is
a
term
that
you
know
was
you
know
we
were.
B
I'll
just
quickly
walk
through
our
keyboard
priorities.
So
I
have
a
couple
of
kind
of
big
buckets
here
that
I'm
not
gonna
dig
too
deep
into
because
for
this,
we're
really
focusing
on
the
seo
driven
content
strategy
and
there's
a
lot
of
other
things
that
the
team
is
also
working
on.
So
you
can
click
on
the
epics
to
start
to
see
what
that
is,
but
at
a
high
level
you
know
we're
trying
to
generate
new
content
and
with
that
hoping
to
increase
website
traffic
about
three
percent.
B
The
priorities
that
we're
working
on
here
aren't
reflected
in
this
stock,
because
it's
part
of
a
separate
strategy,
but
essentially
what's
in
here,
is
we're
going
to
be
doing
a
content,
audit
and
path
factory
and
a
content
gap.
Analysis
based
on
some
storyboarding
that
we're
doing
with
the
product
marketing
team
so
there'll
be
a
video.
A
separate
video
to
cover
that
later,
we're
really
just
starting
to
pull
what
that
plan
looks
like,
and
then
I
just
included
the
links.