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From YouTube: On-page CTA results +30 days after pricing changes
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A
Hey
y'all
shane
rice
here
and
one
of
the
issues
I
had
outstanding
this
week
was
to
do
some
reporting
on
the
changes
on
the
pricing
plan
and
the
impact
that's
had,
and
so
looking
we're
a
little
more
than
30
days
out
now
from
the
announcement,
and
so
I
wanted
to
look
at
this
and
see
what
we
can
see
in
google
analytics
around.
You
know
button
activity.
What
are
we
seeing
on
clicks
there
and
just
the
impact
this
has
had
so
we'll
just
jump
right
into
google
analytics
here.
A
We
can
extend
this
out
into
you
know
march
at
this
point
now,
but
I'm
just
stopping
in
the
end
of
february
as
a
kind
of
closing
point
for
this
analysis
and
then
compares
it
to
all
the
way
from
december
24th
to
january
25th,
I'm
leaving
the
26th
out
because
there's
a
big
spike
that
day.
Obviously,
because
we're
talking
about
it,
there's
a
lot
of
attention
around
this
people
are
going
there
wanting
to
see
what's
happening
on
the
pricing
page
and
so
to
just
kind
of
control.
A
Some
of
the
data
and
help
us
have
a
better
sense
without
that
spike.
I
wanted
to
look
at
you
know
just
since
then,
and
so
you
know,
there's
still
a
little
bit
of
a
spike
here
on
the
26th
or
20th.
Sorry
27th,
but
it's
not
quite
the
same
as
what
it
was
on
the
26th.
So
I
don't
want
to
cut
it
out.
I
don't
want
to
cut
it
too
close
to
that.
A
So
all
that
said
you
look
here,
and
so
the
total
number
of
events
on
pricing
has
gone
up
by
about
48,
unique
events
45
when
we
look
at
the
click
url,
and
so
what
this
tells
us
is,
you
know
which
element
people
are
actually
clicking
to
whether
they're
clicking
to
the
sas
trial
or
sas
sign
up
or
self
install
whatever
it
may
be.
We
can
see
all
that
here.
A
Let's
look
here,
it'll
tell
oh,
you
gotta
sign
in
to
see
it.
I
know
that,
for
example,
this
one
here
is
a
silver
plan
on
the
sas
application.
So
sorry,
I
said
it's
over
again
premium,
I'm
still
getting
used
to
this
and
then
some
of
the
other
links
that
are
clicked
there
for
the
you
know.
First
time
recently
button
sale,
so
part
of
this
is
optimizations.
We've
done
to
really
improve
overall
flow
on
that
page
and
then
also
we
can
also
look
at
site
content
during
this
time.
A
A
So,
just
looking
at
the
the
visits
to
the
pricing
page,
we
outpaced
the
growth
there
in
the
number
of
events
that
occurred.
You
know
looking
at
this
first
week.
Maybe
we
do
want
to
let's
just
let's
just
change
this
up.
Let's
look
at
february
1
and
then
compare
to
previous
and
then
we'll
to
avoid
this
spike
here,
we'll
take
it
back
one
week
and
we'll
say
compared
to
27th
of
january.
A
All
right,
great,
so
yeah,
you
can
see
here.
You
know,
there's
a
big
bump
here,
just
because
of
the
the
difference
in
holidays
between
that
last
week
of
december
first
week
of
february.
But
then,
as
we
move
into
the
rest
of
february,
pretty
on
track
there
on
the
pageview
side
of
things.
So
when
we
go
back
and
look
at
events.
A
A
A
If
I
can
spell
it
click
url,
and
then
we
can
click
on
that
and
that'll
tell
us
the
destination
people
are
clicking
on
from
that
button
and
so
yeah.
So
when
we
control
for
that
early
or
that
early
spike
that
last
week
of
january
we're
still
up
40
percent,
you
can
see
you
know
clicks
to
the
premium
plan.
Still
you
know
going
up
not
quite
as
high
as
what
we
saw
during
that
initial
period,
but
lots
of
renewed
and
increased
interest
in
these
plan
levels
with
this
change.
A
So
I
lean
on
this.
It
doesn't
seem
like
on
the
interest
side
of
things.
The
change
is
having
too
much
of
an
impact
again.
I
don't
really
have
a
view
into
revenue,
though
so
be
interested
to
see
what
we're
seeing
on
that
breakdown
between
premium
and
ultimate
as
well
so
happy
to
answer
more
questions.
Take
a
deeper
dive,
but
just
high
level
very
encouraging
information
here.
Great
work
to
everybody
involved
in
the
pricing
change
excited
to
see
these
results
so
with
that
I'll
sign
off
talk
soon,
thanks.