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From YouTube: All-Remote SEO and content discussion
Description
The All-Remote team consulted with Niall Cregan on SEO tactics for our current and future content.
A
Okay,
so
thank
you
for
joining
us
now.
We
are
talking
about
seo
optimization
on
our
all
remote
content
guides,
which
we
created
a
lot
of,
and
now
we're
going
back
and
sort
of
working
to
improve
them.
So
I
was
just
hoping
that
you
could
run
through
what
you
found
when
you
looked
through
these
and
sort
of
tell
us
what
your
discoveries
were
and
then
go
through
some
recommendations.
B
Yeah,
no
problem
at
all
I'll
just
quickly
share
my
screen,
so
initially
what
I,
the
first
thing
you
just
began
to
look
at
is:
what
were
the
quick
levers
we
could
pull
for
fixes
based
on
performance
and
initially
there
was
kind
of
three
areas
that
that
that
I
was
looking
at
what
was
or
click
to
rate
from
organic
search.
So
basically,
this
is
what
I'd
like
to
classify
as
your
kind
of
shop
windows.
B
Then
this
is
the
first
thing
people
see
when
they
search
for
specific
query
in,
amongst
all
the
other
10
results
on
on
page
one
and
you're
kind
of
fighting
to
get
that
click
and
the
main
influences
that
will
provide
that
click
or
not
provide
that
click.
Is
your
your
meta
description
and
your
title
tag
so,
for
example,
just
on
one
of
the
ones
we
we
don't
have
tried
run
optimization
now
we
could
see
that
the
clicked
rate
was
fairly
low
compared
to
the
number
of
impressions.
It
was
getting
over
a
three
month
period.
B
So
then,
what
I
did
was
just
basically
look
at
how
we
can
optimize
the
title
tag
in
the
meta
descriptions
just
to
make
it
more
enticing
and
to
maximize
the
real
estate.
So
usually
you
can
in
terms
of
title
tags,
you
can
use
up
to
60
characters.
I
think
it's
about
maybe
160
or
so
then
for
your
your
meta
description.
B
So
even
if
you
view
some
of
these
here,
for
example,
you
can
see
these
are
the
descriptions
for
some
of
these
guys,
which
is
a
benefit
of
operating
a
remote
company,
so
out
of
160
characters,
which
you
can
influence
a
click.
It's
it's
important
to
kind
of
maximize
that
and
use
terminology,
that's
enticing
and
also
includes
kind
of
phrases
related
to
what
that
query
would
be,
but
most
likely
or
most
importantly,
explains
the
content
in
the
page
and
how
it's
a
solution
to
what
the
user
is
looking
for.
B
So
that's
one
of
the
first
areas
that
can
give
a
kind
of
a
quick,
a
quick
win
and
a
boost
in
terms
of
organic
traffic,
and
so
I
know
some
rewrites
here
we
can.
We
can
test
those
again
anyway.
The
second
thing,
then,
to
look
at
is
obviously
the
on
page
elements.
So
these
are,
these:
are
pages
rotary,
live
and
created.
So
it's
a
little
bit
different
from
doing
an
initial
seo
strategy
for
a
new
production
process.
B
So
to
do
that,
basically,
I've
done
an
audit
of
the
heading
structures
on
the
page
and
then
analyze
it
against
key
terms,
ranking
on
the
page
and
related
to
the
the
topic
that
we're
actually
discussing
on
the
page.
So
the
idea
was
to
tie
in
some
of
those
terms
in
key
headings
that
give
we
will
provide
a
description
of
what's
being
provided
on
the
page,
but
also
indicate
the
search
engines,
the
relevancy
of
the
content,
to
the
page
to
the
overall
topic.
B
So
when
a
search
engine
crawls
a
page,
it
crawls
through
the
the
heading
structures
and
the
title
tags
and
takes
terminology
as
well
as
the
context
of
the
copy
of
the
page,
to
understand
the
relevancy
of
both
the
intent
of
the
contents
and
in
what
type
of
search
it
was
delivered
as
an
answer
and
also
to
match
it
to
a
query
of
the
searchers.
So
it's
it's
just
those
little
things.
B
We
try
and
tweak
to
ensure
we're
getting
the
right
content
in
front
of
the
right
users
at
the
right
time,
but
also
if
we
can
add
those
terms.
For
example,
if
we
have
a
page
where
we're
ranking
position
11
for
a
term.
This
is
just,
for
example,
asynchronous.
But
we
know
it's
a
high
search
volume
term
and
if
we
can
tweak
the
page
a
little
bit
to
create
that
positioning,
then
we
can
get
a
higher
number
of
clicks
and
a
higher
number
of
search
results.
A
So
if
I
understand
this
correctly,
so
the
first
thing
that
you
were
showing
us,
this
is
like
how
it
shows
up
in
search
results.
So
you
have
the
title,
which
is
the
bolded
text
that
you
see,
and
then
you
have
the
meta
description,
which
is
the
little
subtext
right,
and
so
that
is
for
users
like
that's,
for
people
who
are
viewing
it
and
we're
trying
to
get
them
to
click
and
then
the
second
brief
that
you're
showing
us.
A
B
B
We
can
indicate
search
volume
for
these
terms
and
how
they're
related
in
terms
of
the
content
of
the
page
and
try
and
tweak
this.
So
it
is
more
optimized.
We
can
pre
optimize
the
headings
and
subheadings
for
these
terms
to
increase
the
probability
of
these
being
delivered
for
a
targeted
search,
result,
type
and
so
yeah.
So
that's
a
fairly
correct
summary.
One
of
the
third
things,
then
that
I
look
at
is
the
internal
linking.
B
So
this
is
a
another
important
factor,
because
if
you
consider
we
have
a
lot
of
remote,
related
blog
content,
for
example,
and
then
we
have
the
the
guides
and
those
other
sections
in
the
other
website.
So
the
idea
was
to
identify
what
the
guide
was
about.
Then
audit,
the
blogs
and
see
if
we
have
a
couple
of
articles
related
to
the
same
thing
and
remote
and
then
create
a
link
structure
from
the
blog
page
to
the
remote
guide
page
and
this
kind
of
has
a
number
of
impacts.
B
B
So
usually
they
bounce
and
come
back
later
on.
But
if
we
can
provide
that
that
interlinking
page
path,
there's
a
good
chance
to
click
into
the
guide,
because
it's
so
tightly
related
and
that
once
again
gets
you
traffic.
The
second
branch
of
that
is
the
once
again
back
to
the
crawler
search
engine
crawl.
Your
guide,
then
they'll
crawl,
the
interlinking
content
and
that
once
again
feeds
into
what
the
algorithm
looks
for
which
is
called
eat.
So
it's
expertise,
authority
and
trust.
So
the
more
you
have
a
core
page.
B
We
say
around
the
guide
and
the
more
you
have
other
pages
like
blogs,
etc
that
that
cover
other
elements
of
this
and
they're
all
tied
together
these.
They
see
that
as
like
a
knowledge
cluster,
so
they
know
okay,
if
a
couple
of
pages
are
competing
with
each
other.
You
have
a
competitor
who
provides
the
same
information,
but
you
can
provide
a
way
wider
context
through
what
you
have
on
offer.
They
will
deliver
you
as
the
results.
So
that's
that's
another
way
we
tend
to.
We
tend
to
look
at
it.
C
B
Yeah
yeah,
it
would
so
like
that.
That's
how
search
engines
identify
the
the
correlation.
The
relationship
between
content
is
they'll.
Follow
those
links,
so
two
important
factors
is
what
you're
linking
to,
but
also
the
anchor
text.
So
what?
What
wording
as
the
link
is?
That's
how
they
get
the
context
of
the
the
relationship
between
the
two
pieces
of
contents?
B
B
A
A
B
Yeah,
so
the
the
that
comes
back
to
the
gap
analysis
I
was
discussing
so
usually
what
we'll
do
there
is
we'll
find
kind
of
related,
subtopics
or
queries.
What
we
said
earlier
was
called
pa,
so
people
also
asked
so
you
can.
You
can
crawl
the
search
engine
such
as
google,
and
you
can
put
in
your
your
main
query
for
the
page
and
it
will
it
will
provide
a
list
of
results.
B
So
if
you
see
in
the
box
of
the
results,
those
kind
of
drop
down
sometimes
we're
doing
a
search
of
other
related
questions,
so
what
it
does
it
just
correlates.
Other
queries
that
people
ask
related
to
the
initial
queries
so
once
again,
if
we
can
build
those
into
the
content
because
it
is
such
a
content,
heavy
page,
isn't
it
it's
not
like
it's
it's
lacking
a
lot,
but
it
means
we're
just
looking
for
gaps
that
we
can
put
additional
content
in
that
kind
of
increases,
the
expertise
and
targetedness
of
that
page.
A
B
Well,
you
see
we're
looking
at
the
stage
now
where
the
the
algorithm
for
the
search
engines
are
fairly
fairly
advanced,
so
they
can
understand
the
context
of
copying
a
page
and
and
to
understand
the
intended
relationship
and
all
that
very
well.
So
we're
not
we're
not
as
relied
as
we
would
have
been
in
the
older
days
of
of
like
keyword
placements.
You
have
to
have
a
keyword
placement
here.
You
have
to
keep
impressive
there,
but
even
saying
that
it
is
best
to
to
still
try
and
have
like,
for
example,
a
heading.
B
If
you
have
a
certain
paragraph
about
something
have
the
keyword
in
the
heading
for
that
structure,
I
would
still
try
and
place
the
keywords,
if
possible
near
the
start
of
the
paragraph.
It's
not
100
necessary,
but
I
still
find
it
it's
going
to
be
a
beneficial
tweak
and
variations
of
the
term.
So
I
think
another
important
thing
is
not
to
focus
on
the
primary
keyword
itself,
so
you
can
have
it
in
the
in
the
sort
of
h2.
B
B
So
the
more
you
can
cover
a
topic
in
the
broader
you
can
be
under,
obviously
the
better
off
you
are,
but
at
the
end
of
the
day,
at
this
stage
with
the
with
the
advancement
of
the
technology
of
search
engines,
it's
more
to
do
with
the
quality
of
the
content
and
the
the
the
coverage
and
how
much
authority
you
have
in
delivering
it
so
they're
the
kind
of
the
things
you
kind
trying
to
build
over
time
and
look.
I
think
it,
I
think,
we're
in
a
strong
position
with
those
already.
A
A
A
B
It
depends
on
the
on
the
approach
you
want
to
take
so
most,
I
suppose
the
most
formatted
would
be
like
if
you
have
a
a
production
cadence,
so
you
know
you're
going
to
be
producing
two
articles
per
month
or
whatever
way
you
want
to
do.
It
is
to
first
of
all,
maybe
create
a
content,
calendar
and
say:
okay,
here
is
the
topic
topics.
B
We
want
to
be
recognized
as
leaders
in
so
then
you
have
the
areas
and
the
topics
you
want
to
own
and
then
from
that
we
would
do
a
little
bit
of
research
to
find
okay.
What
are
the
related
kind
of
contents
or
we
would
need
to
create
around
this
to
build
authority.
So,
for
example,
do
we
need
to
create
top
of
the
funnel?
B
So
should
we
create
two
or
three
blogs
and
then
would
we
create
a
guide
as
a
core
page
that
we
linked
these
two
and
that
would
give
us
a
kind
of
a
a
funnel
structure?
I
suppose,
if
you
want
to
look
at
it
that
way
and
also
help
us
build
authority,
because
we're
covering
a
lot
of
the
the
three
or
four
main
primary
queries.
B
As
well
as
providing
a
really
strong,
solid
guide
source
around
that
and
from
that
once
we
have
the
mapped
out
what
you
want
to
produce,
we
would
look
to
create
a
little
brief
that
would
just
create
maybe
the
three
or
four
keywords
or
five
games.
You
want
to
you
want
to
target
on
that
page
and
maybe
a
listing
of
some
of
the
the
topics
or
headings
that
you
can.
B
You
can
provide
just
like
that,
wouldn't
be
all
you'd
have
to
provide.
That
would
just
provide
you
a
list
of
things
you
can
include,
but
that
would
be
based
on
us
analyzing.
What
are
the
top
ranking
content
on
this
and
what
have
they
got?
So
we
know
that
it
gives
us
a
strong
starting
position.
Okay,
we
can
include
this
and
then
you
can
add
all
the
other
elements
you
want
to
yourselves,
but
we
just
try
and
cover
those
core
basics
anyway,.
C
That's
great,
that's
really
helpful
and
I
I
do
have
a
an
epic
that
I'm
using
for
each
quarter
to
kind
of
outline
the
the
guides
that
I
want
to
accomplish
going
forward
so
like
for
this
quarter.
I
just
created
a
an
issue
about
a
guide
for
how
to
do
internal
comms
in
a
remote
setting.
So
it's
you
know,
probably
not
going
to
be
one
of
our
top
topics,
but
it's
still,
I
want
to
make
sure
I'm
doing
it
in
a
way
that
is
optimized.
C
B
Say
just
tag
me
on
the
issue.
I
cannot
review
this
and
I
can
once
I
get
an
idea
of
what
you're
going
after
in
the
core
terms,
I
can
pass
them
an
open
issue
myself
and
just
maybe
create
a
keyword
list.
Okay,
usually
what
we
do
is,
if
there's
a
big
project,
for
example,
if
we
were
going
after
version
control
or
if
there
was
a
core
term,
I
would
launch
an
initial
keyword
research
process
to
identify
all
the
variations
of
that
term.
Long-Tail
short-term
queries,
questions
and
then
we
could
break
them
down
by
intent.
B
Stage
so
we'd
say
is
informational,
is
a
commercial
investigation?
Is
it
navigational
or
is
it
transactional
so
basically
they're
the
kind
of
four
stages
of
your
your
funnel
or
your
buyer
journey
stage,
and
we
can
map
each
one
of
them
to
a
type
of
content.
So
if
it's
informational,
it's
going
to
be
top
of
the
funnel
it's
going
to
be
blog,
it's
gonna
be
like
how
to
use
version
control,
for
example.
So
we
know
people
are
only
beginning
to
interact
with
the
topic
so
they're.
B
Looking
for
basic
information,
if
it's
commercial
investigation,
it's
gonna,
be
more
more
kind
of
proof,
concept,
information,
more
technical
and
then,
if
it's
going
towards
transactional,
it's
going
to
be
bottom
of
the
funnel
it's
going
to
be
very
targeted
at
processing,
conversion,
etc.
So
it'll
be
a
little
bit
different
because
of
what
the
content
you're
trying
to
produce.
It's
not
kind
of
exactly
tied
into
the
product
based
content,
but
it
feeds
into
that
journey.
C
B
B
C
A
So
that
was
really
interesting
for
me.
You
mentioned
you
can
sort
of
like
identify
what
stage
people
are
at
like
our
our
content.
We
generally
just
think
of
it
as
awareness
top
of
funnel
stuff,
but
it
would
you
have
the
ability
to
identify
if
we
have
any
pieces
of
content
that
are
further
down
the
funnel,
because
those
might
be
conversion
opportunities
for
us
or
we
could
direct
people
towards
the
product.
B
Yeah
so
like
a
a
lot
of
the
I
used
to
do
a
process
manually,
I
created
this
a
form
and
a
spreadsheet.
It
took
me
ages,
it
was
really
long
and
what
I
do
is
I
could
export
all
the
keywords
and
then
drag
and
drop,
and
it
would
break
them
out
into
different
informational
or
whatever
the
stages
were,
but
one
of
the
primary
pieces
of
software
we
use
now,
luckily
only
last
week,
actually
integrated
this
with
their
own
with
the
resource
software.
B
So
it
actually
automates
this
in
the
in
the
tool
itself.
So
so
what
I
could
actually
do,
which
might
help-
or
I
might
at
least
provide
some
information
is,
I
could
look
at
the
specific
folder
you
house,
the
the
remote
content
in,
and
it
should
give
me
an
idea
of
of
what's
your
ratio
of
terminology,
but
also
what
pages
are
kind
of
heavier
weighted
towards
which
so
that
could
feed
into
into
what
you're?
B
Looking
for
and
the
idea
of
targeting
the
content
towards
stage
is
usually
like,
for
example,
if
you're
going
to
create
a
piece
of
content
that
is
like
how
to
implement
remote
working
strategies.
So
that's
kind
of
top
of
the
funnel
awareness,
but
if
you
were
trying
to
implement
something
that
was
more
conversion
or
commercial
investigation
if
it
was
tied
towards
kind
of
conversion
or
something
might
be
something
along
the
lines
of
tying
in
the
content
to
the
benefits
of
the
tool
itself.
B
So
how
how
the
gitlab
2
makes
remote
working
possible
due
to
something
else
and
then
tying
the
terminology
to
that.
So
it's
more
kind
of
conversion
based,
but
it's
a
little
bit
more
technical,
but
I'm
happy
to
run
through
that
a
little
bit
deeper
once
we
start
getting
to
the
actual
the
the
keyword
mapping
process.
A
C
D
What's
the
right
process
to
make
sure
that
we're
optimizing
that
for
maximum
traction
from
a
seo
standpoint
at
what
point
in
the
content
creation
process?
Do
you
want
to
be
looped
in
because
of
the
ipo
nature
of
this?
It's
going
to
be
heavily
edited
by
legal,
so
it
could
be
that
some
of
the
seo
things
we
do
get
undone
by
legal,
depending
on
the
order
who
sees
it
first.
B
Yeah,
so
I
know
that
process
is
in
place
currently,
so
I
think
because
the
like,
if
we
were
targeting
a
specific
topic
in
in
a
genre
for
a
production
schedule,
then
we'd
map
out
the
keywords,
so
we
don't
cannibalize
ourselves.
So
basically
we
would
ensure
that
each
piece
content
we
produce
is
targeting
a
different
term.
So
in
order
over
a
long
term,
what
doesn't
happen
is
we
have
four
pieces
of
content?
That's
dividing
traffic
between
us
and
only
one
piece
of
content
is
really
converting.
B
I
suppose,
maybe
looking
at
just
seeing
if
there's
a
if
there
is
a
provision
of
a
few
few
key
terms
or
something
that
could
be
included
in
headers
or
subheaders.
But
I
think
because
of
the
topic,
it
should
be
solid
enough.
But
I'm
happy
to
take
a
look
and
see
what
could
be
what
can
be
done
in
terms
of
that.
A
D
Go
ahead,
I
did
have
one
more
question
now:
have
you
worked
with
any
other
teams
at
get
lab
where
your
team
has
given
them
advice
on
how
to
improve
content,
and
then
they
worked
with
an
agency
or
non-gitlab
team
member
to
improve
it,
and
if
so,
did
they
use
google
docs
and
then
a
manual
import
into
a
merge
request?
Have
you
seen
us
give
access
to
the
gitlab
project
for
the
wider
community
to
contribute
to?
What
do
you
recommend
there.
B
So
we've
worked
with
various
teams
in
terms
of
seo
and
content
strategy,
we're
aligned
very
strongly
with
the
the
contents
and
editorial
teams,
for
example,
and
we've
we've
done
a
number
of
other
projects
across
primary
marketing
pages,
but
but
in
my
experience
with
that,
I've
never
encountered
this
working
with
a
I'm.
Not
like
I'm
not
saying
that
that
isn't
the
case.
It's
just
personally.
B
From
from
my
interactions,
I
have
been
involved
working
with
outsourced
parties
over
the
processes
are,
but
I
would
say
that
for
information
on
that,
the
best
person
to
touch
base
on
would
probably
be
val,
because
I
do
know
that
I
think
they
mentioned
recently.
They
did
outsource
for
some
articles.
So
I'm
not
sure
what
way
they
went
about
incorporating
that
into
the
the
pipeline
structure,
but
she'd
definitely
have
some
answers
on
it.