►
From YouTube: Search Marketing Update 2020-12-15
Description
Quick updates on:
- search engine impressions
- redirects
- dynamic site mapping for public product pages
A
Hey
everybody
shane
rice
here
with
danielle
and
I'm
just
sharing
with
her
an
update
on
a
call
we
had
with
salt,
our
seo
agency
and
so
I'll
just
jump
right
into
it.
So
on
the
call
today,
daniel
one
of
the
things
we
looked
at
was
not
last
week,
but
the
week
before
google
made
an
algorithm
update,
a
core
algorithm
update
and
so
anytime
that
happens,
there's
always
a
chance
that
your
domain
can
see
big
impact,
I'm
either
positive
or
negative.
A
So
you
just
kind
of
have
to
monitor
and
see,
and
so
it's
not
something
you
can
really
look
at
in
you
know
a
day
or
two
and
see
what's
happening.
You
have
to
have
a
little
bit
more
space,
so
the
good
thing
we're
seeing
is
that
impressions
are
way
up
for
us.
So
that's
somebody
searching
for
a
term
in
our
domain
coming
up
in
google.
Those
have
increased
a
a
really
nice
amount
since
the
score
algorithm
update.
A
So
you
know
what
that
tells
us
is
that
we're
rising
in
the
rankings,
but
because
we're
not
seeing
a
similar
lift
in
clicks.
Yet
that
tells
us
that
we're
not
hitting
the
rankings
high
enough
where
we're
going
to
start
to
see.
You
know
that
one
to
three
position
where
you
really
start
getting
the
bulk
of
clicks.
A
So
that's
exciting,
because
you
know
we
we
it's
the
first
time
we've
had
this
change
happen
and
we
can
see
a
demonstrative
positive
impact
on
about.
So
I
think
that
speaks
to
the
work
that
the
team
is
doing
here
internally,
as
well
as
the
support
we're
getting
from
salt
and
the
other
side
of
it
too
is
we
had
the
core
algorithm
update
come
through
and
there's
no
flip-flop,
so
we
didn't
go
from
about.getlab.com
when
you
search
for
our
brand.
A
B
A
Yeah
hold
on
just
one.
Second:
salt
made
a
presentation
and
I'll
share
my
screen,
so
you
can
see
what
they
have
there,
just
a
sec
and
so
what
they
did
is
they
pulled
this
data
from
a
google
search
console
from
the
api,
and
so
oh
no.
This
is
a
different
software
hold
on.
Let
me
find
the
right
salt
slide
deck
from
this
morning.
A
That
was
for
the
domain
migration.
So,
let's
see
here,
where
did
I
put
it.
A
Right
all
right,
so
this
is
impressions,
so
this
looks
back
to
october
one,
and
then
you
see
the
red
dot.
That's
when
the
algorithm
update
happens
and
then
the
following
week.
You
see
our
impressions
really
spiking,
and
so
you
can
see
on
this
chart
here.
You
can
see
kind
of
the
trend
line
and
then
here's
what
we
see
for
click
so.
B
A
And
clicks
was
that
which
that
is
good,
you
know,
and
then
year
over
year.
This
is
the
impact
really
of
making
sure
that
the
about
sub
domain
is
served
for
the
result
for
get
lab.
You
know
last
year
at
this
time
we
were
not.
We
were
not
that
first
result,
and
so
you
can
see
the
difference
that
makes
just
to
getting
people
to
about
sub
domain,
so
so
yeah
good
things
there
you
know
clicks.
A
You
know,
I
think,
are
still
something
we're
focused
on,
but
this
just
shows
that
the
momentum
of
the
changes
we're
making.
So
that
was
one
update.
B
So
that
I
can
make
sure
to
connect
this
back
to
our
okr,
so
you've
got
this
okr
about
growing
traffic
20
year
over
year.
Obviously
we
want
to
do
that
by
producing
awesome
content,
but
the
truth
is
momentum
around
our
domain
and
our
authority
kind
of
in
our
space.
That's
going
to
be
our
big
ticket
right.
So
when
you
think
about
this,
my
question
is
okay.
I
love
that
impressions
are
going
up.
What
what
can
we
do
or
what
do
we
have
control
over?
That
makes
the
click-through
rate
go
up.
B
A
Yeah
absolutely
so,
I
think
you
know
we
want
to
focus
on
factors
that
draw
people
into
the
page
right,
so
we
want
to
have
meaningful
titles,
meaningful
meta
descriptions,
and
then
you
know
over
time
as
we
have
that
in
the
lower
area.
Results
and
people
are
finding
the
answers
to
their
queries.
A
You
know
lower
in
the
results,
then
we'll
start
to
see
our
rankings
go
up.
Impressions
continue
to
go
up
and
then
clicks,
as
the
trailing
indicator
will
continue
to
to
grow
there
as
well.
The
other
side
of
the
thing
to
keep
in
mind
too,
when
we
look
at
clicks
right
now,
is
that
we're
in
a
time
of
year,
where
clicks
are
traditionally
down
for
sas
products.
A
You
know
if
we
are
in
e-commerce,
we
would
expect
to
see
clicks
going
up
right
now,
but
since
we're
in
the
sas
space
and
a
lot
of
our
you
know,
customers
or
potential
customers
are
you
know
in
the
hot
going
into
the
holiday
season?
Don't
have
a
lot
of
plans,
for
you
know
changing
tools
or
adopting
any
new
practices.
There's
just
not
as
much.
You
know,
click
traffic
from
that
so
yeah.
A
I
think
once
we
get
into
january
and
february,
we
start
comparing
you
over
here
we
can
see,
you
know
how
much
those
you
know.
Impressions
are
actually
driving
more
interest
in
you
know
adopting
gitlab.
B
A
So
update
number
two
is,
I
know
when
we
talked
about
you
know
some
of
the
challenges
with
our
you
know:
redirects
being
managed
through
fastly
through
the
ammo
file
and
some
of
the
api
issues.
We've
had
around
that,
and
so
you
know
I
asked
fastly
to
kind
of
consider
you
know
put
together
proposal
for
the
work
to
integrate.
A
You
know
their
sloth
tool
for
seo
tooling
and
integrate
that
with
fastly,
because
right
now
it
only
uses
cloudflare
and
so
dan
reported
back
today
that
you
know
they're
in
a
position
where
looking
at
their
tool
and
then
talking
too
fastly.
There
are
some
changes,
but
it's
not
a
whole
scale
rewrite.
So
it's
only
gonna
take
a
couple
of
days
worth
of
time
and
can
fit
into
our
existing
agreement.
A
So
we're
not
gonna
have
to
get
a
separate
agreement,
for
you
know
some
massive
amount
of
work,
yeah
right
so
yeah
at
some
point,
early
in
2021
we're
yeah
2021.
A
we're
going
to
sit
down
with
salt,
my
team
infrastructure
team
and
fastly
and
we're
going
to
just
talk
about
what
we
need
and
what
it
takes
to
get
us
there
and
then
the
the
other
great
thing
about
that
is
that
may
remove
a
blocker
to
move
us
from
cloud
flare
from
fastly
to
cloud
flare
because,
as
part
of
the
blocking
is
oh,
we've
got
all
these
redirects
running
through
fastly
and
it's
you
know,
pain
for
us
to
you
know
have
the
time
to
get
ready
to
migrate
from
fastly
to
cloudflare.
A
Then
that
may
unlock
the
ability
for
us
to
do
that
some.
So
I
don't
know
if
that
holds
any
benefit
for
it
for
us,
but
it's
just
something
that
I
thought
about
when
you
know
when
dan
was
telling
us
about
this.
So
that's
update.
Number
two
update
number
three
yeah.
This
is
something
super
concerning
for
me,
so
I'm
gonna
share
again
what
we're
seeing
here.
So
when
I
was
looking
at
get
lab.com-
and
let
me
just
sit
here
hold
on-
let
me
just
get
everything
lined
up,
so
I
can
share
this.
A
So
I
was
looking
at
the
get
labs
you
know
product
domain,
like
you,
know
the
root
domain
and
the
traffic
there,
and
when
I
was
looking
at
this
like
man,
what
what
happened
on
the
24th
of
october,
why
do
we
have
like?
You
know,
240
000,
clicks
and
then
so
you
know
you
dive
into
this
and
you
can
see
okay.
So
it's
these
issues
which
are
now
off
dead
and
the
queries
that
we're
driving
this
we're
all
hold
on.
I
know
it's
hard
to
see.
A
Let
me
zoom
in
a
little
bit
the
queries
that
were
driving.
This
were
all
ufc
fight,
queers.
A
People
were,
you
know,
looking
for
a
live
stream
and
they
were
hitting
a
gitlab
issue,
and
so
you
know
that
is
not
really
surprising
and
we
know
that
there's
an
issue
with
spam,
but
that
the
thing
about
this
is
that
you
know
I
when
I
saw
this.
The
thing
I
asked
dan
was:
you
know
like
based
on
your
experience
with
a
number
of
different
brands.
What
is
the
risk
to
gitlab
with
this
right?
A
Because
you
know
we've
invested
so
much
in
seo
and
in
content
and
it's
you
know,
a
big
driver
for
our
business.
You
know
if,
if
for
some
reason
you
know
google
decides
to
penalize
this
because
of
something
like
this.
Let's
say
it's
not
this
ufc
thing,
but
what?
If
we
have
another
event,
that's
even
bigger
and
google
notices
and
we
get
some
kind
of
you
know,
penalty
or
notice.
A
When
users
visit
us
he's
like
you
know,
it
can
absolutely
happen,
he's
seen
it
happen
to
other
domains
and
he's
you
know
like
you
know,
it
depends
on
how
severe
it
is.
But
if
it's
you
know,
if
you
get
that,
you
know
red
alert
when
you
try
to
visit
our
domain,
that
you're
visiting
a
domain
that
hosts
spam
and
it
could
be
malicious
like
he
said
it
takes
five
years
plus
to
recover
from
that.
A
So
I
think
this
is
just
a
really
key
example
of
why
we
need
to
create
dynamic
site
maps
and
make
sure
that
we
are
disincentivizing
people
from
using
our
platform
for
spam
by
making
sure
that
the
value
they
get
from
trying
to
spam
us
is
as
low
as
possible.
So
talking
to
dan,
you
know
he's
working
on
the
dynamic
site
map
issue
with
the
product
team,
and
so
looking
at
ways.
We
can
do
that.
A
So
thinking
about,
like
you
know,
so,
can
we
create
a
mix
of
signals
that
tell
tell
us
like
okay,
this
account
is
legit
and
we
want
to
get
them
indexed
and
discovered
in
google
as
soon
as
possible,
their
profiles,
their
issues,
their
groups,
and
this
is
somebody
that
is
likely
to
be
a
spammer
and
we're
just
gonna,
watch
them
and
make
sure
that
everything
lines
up
with
them.
So
I
can
tell.
B
You
have
a
question
I
keep
going
so
before
you
keep
going
just
for
someone
who's
watching
who
doesn't
know
what
a
dynamic
site
map
is
I'll.
I
think
I'll
try
to
rephrase
what
you're
saying
in
like
non-seo
nerd
terms,
and
then
you
tell
me
if
it's
right
just
because
I
think
I
love
that
people
watch
these
videos.
So
if
you
think
about
social
networks
like
facebook
or
twitter,
have
all
these
profiles
like
some
profiles,
are
better
quality
than
others
right.
I've
got
a
profile
10
years
old.
B
Full
of
you
know
real
tweets
by
a
human
and
then
there's
also,
of
course,
like
bots
and
spammers
all
sorts
of
stuff,
the
dynamic
site
map.
My
understanding
is,
it
allows
us
to
set
some
rules
around
kind
of
what
we
consider
to
be
quality
and
then
make
sure
we're
feeding
that
to
google
so
that
google's
getting
kind
of
our
idealized
view
of
like
what
a
good
profile
is.
B
A
Yes,
so,
and,
and
so
yeah-
that's
that
hits
it
on
exactly
what
we're
looking
for
is
a
way
to
identify
those
meaningful
accounts
and
then
give
google
a
list
of
those.
So
your
site
map
is
just
an
xml
list
of
pages
that
you
want
crawled
and
then
also
helps
us
conserve
our
crawl
budget
to
make
sure
that
when
google
tries
to
consume
our
site
with
their
crawler,
that
they're
going
to
the
places
that
are
the
highest
value
for
google
highest
value
for
our
users
and
the
highest
value
for
us.