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From YouTube: 2 13 Attention to Detail
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A
Question
of
you
know:
why
does
all
this
stuff?
We
were
talking
about
matter
all
the
little
parts
of
how
to
structure
the
communication,
and
my
main
answer
to
that
is
that
attention
to
detail
matters
that
really
when
it
comes
down
to
communications.
If
you
want
to
be
clear,
if
you
want
your
message
to
get
across,
you
have
to
think
about
the
little
details
all
along
the
way.
A
Some
words
that
are
wrong
or
off
here
and
there
can
change
the
whole
thing
can
take
something
that
you
thought
was
straightforward
and
turn
that
into
totally
not
the
message
that
you
meant
to
deliver
so
attention
to
detail.
I
talk
about
a
few
bits
of
it
here
and
why
it
it
can
matter
right
and
basically,
if
you
get
those
details
right,
it
gives
you
the
best
chance
of
being
successful.
That's
what's
lined
up
here
on
the
left
side,
it
shows
that
you
care
that
you're
paying
attention
that
you
maybe
talks
about
how
competent
you
are.
A
It
avoids
confusion
and
so
on.
On
the
other
hand,
the
absence
of
attention
to
detail,
that's
what
we
see
on
the
right.
This
most
often
says
that
you
were
in
a
hurry.
You
weren't
that
interested
in
what
was
going
on
there.
You
just
needed
to
get
through
it
and
move
on
so
you're,
not
interested
the
people
that
you're
working
with
the
customer
they're,
maybe
not
so
important
to
you.
A
A
A
So
please,
in
the
interest
of
attention
to
detail,
let's
go
back
to
that
customer's
name
spell
it
correctly.
If
you
get
to
a
video
call
with
them
pronounce
the
name
correctly,
if
you're
not
sure
how
to
do
it
start
the
call
with
introducing
yourself
and
asking
them
to
introduce
themselves
and
pronounce
their
name
for
you.
So
you
can
get
that
right
when
you
are
sending
out
those
many
messages
that
we
send
on
tickets
before
you
hit
send
on
each
one.
A
A
A
This
is
a
simple
day-to-day
tip
that
can
help
a
numbered
list,
helps
people
to
follow
it
and
if
they
need
to
respond
and
talk
about
it,
they
can
say.
Oh
item
number,
four,
whatever
you
know,
instead
of
saying
you
know,
go
to
the
second
sub
bullet
of
the
fourth
bullet
down.
I
had
a
question
about
that.