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From YouTube: Growth Marketing Spooky Recap 2020-10-29
Description
This video is about ghouls, ghosts, and other creatures of the night
A
A
We've
been
reporting
and
then
that
way
we
can
see
how
october
performed
here.
So
you
can
see
when
you
look
at
the
numbers.
You
know
we're
on
pace
for
about
75
percent
of
our
mql,
a
large
mql
target
over
90
for
mid
market
85
for
smb,
so
the
week
over
week,
growth
there,
I
think,
is
pretty
significant
as
well
going
into
the
end
of
the
quarter.
A
B
That's
okay!
It's
the
this
is
a
new
segment
that
we
will
be
doing
every
last
thursday
of
the
month
and
I'm
gonna
share
my
screen
and
tell
you
about
how
the
unfiltered
blog
has
been
doing.
So
I
put
together
this
little
recap:
there's
a
spreadsheet
linked
in
here,
but
this
is
basically
just
a
list
of
all
the
blog
posts
that
were
published
to
unfiltered
during
this
quarter.
B
C
B
Sure
I
will
drop
a
link
to
the
unfiltered
handbook
in
the
agenda,
but
let
me
see
if
I
could
just
grab
it
quickly
now.
Basically,
you
open
a
blog
post
issue
in
the
www.github.com
repository
and
there's
a
specific,
unfiltered
blog
template
for
that
here.
I've
finally
got
the
the
handbook
up,
so
you
can
see
the
instructions
are
here,
including
some
just
explanations
for,
if
you're
not
sure,
if
unfiltered
is
the
place
for
your
blog
post
and
but
here
we
have
the
process
here.
B
So
you
open
an
issue,
there's
instructions
for
the
merge
request,
and
this
is
entirely
done
within
kind
of
your
own
team
or
if
you
have
peers
at
gitlab
who
you
would
like
to
review.
We
aren't
involved
in
this
at
all,
apart
from
reviewing
them
afterwards
to
see
if
we
are
going
to
move
them
over
to
the
main
blog.
So
this
is
all
covered
here.
But
if
you
have
any
questions
on
the
process,
you're
welcome
to
ask
them
in
the
content
channel
on
slack
as
well.
C
C
So
you
can
still
absolutely
add
things
to
the
agenda
as
you're
listening
here.
Sometimes
you
know,
this
is
a
great
way
to
be
a
little
more
self-promotional
with
something
cool.
It
doesn't
have
to
be
huge.
It
can
be
small
but
help
us
learn
what
you
do
every
day
and
what
you're
proud
of
so
with
that,
I
will
hand
it
off
to
niall
to
show
the
first.
D
Thing
yeah,
I'm
just
sharing
with
screen.
I
just
wanted
to
show
obviously
last
quarter.
A
lot
of
work
was
done
between
alignment
and
the
seo
and
the
content
team
to
focus
on
content
clusters.
So
it
was
a
kind
of
a
governance
process
established
with
like
different
types
of
templates
that
they
can
use
and
obviously
checks
seo
checks
throughout
the
production
and
post
production.
So
this
is
just
some
of
the
data
from
the
the
actual
topics.
D
Folder
itself
for
the
clusters
are
the
current
cluster
strategies
kind
of
living,
and
we
can
just
see
that
from
just
september
to
october,
we
see
like
a
90
increase
in
the
keywords
up
to
38
for
those
placements.
But
most
importantly,
the
top
three
has
gone
from
one
to
eight,
but
they
were
all
focused
on
what
the
keyword
strategy
and
the
content
was
kind
of.
D
Looking
at
for
the
topics
folder
to
align
it
to
top
of
the
funnel
queries,
long
tail,
queries
and
obviously
c
terms,
so
it
just
shows
might
take
a
little
bit
of
time
to
get
traction.
But
once
the
traction
starts
it
starts
to
build
up
pretty
quickly.
So,
just
just
want
to
surface
that
kind
of
work.
This
is
going
on
between
the
content
and
the
seo
and
hopefully
that's
something
we
can
build
on
as
the
clusters
get
larger
over
time,
we
can
start
building
out
those
keyword
placements
and
ownership
of
those
specific
terms.
D
D
E
Actually,
it's
val,
I'm
pretending
to
be
sorry
today,
so
suri
wrote
an
ebook
called.
Why
investing
in
a
robust
version,
control
solution
helps
software
development
teams
become
enterprise,
ready
she
identified
a
gap
in
the
enterprise
buyer's
journey
and
created
this
awareness
level
aspect
for
the
manager
persona.
E
What's
unusual
about
this
blog
series,
for
us
is
that
I
interviewed
14
people
and
many
of
them
were
not
within
git
lab,
so
I
had
the
opportunity
to
kind
of
reach:
stops
practitioners
out
in
the
wild,
so
that
was
kind
of
fun
and
let's
face
it,
it
is
always
fun
to
talk
about
our
ai
overlords.
So
I
got
an
opportunity
to
do
that
over
debris.
F
Thanks,
I
was
just
gonna:
do
a
q3
content
roundup
for
the
content,
marketing
team.
I've
listed
everything
here,
but
I'll
just
run
through
it.
Real
quick,
17
blogs
were
written,
17
blogs
were
edited
13
web
articles,
written
and
finally
published
yay
six
case
studies
published
eight
case
studies.
Written
three
ebooks
were
either
produced
new
or
updated.
Three
newsletters
were
written.
Three
topics
pages
were
updated,
several
rows
of
email
copy
provided
for
campaigns,
and
I
just
wanted
to
give
a
little
shout
out
to
the
content
team.
F
G
So
this
is
a
summary
of
the
q3
okrs
that
we
have
so
for
brand
strategy,
okrs
the
tone
of
voice
guidelines.
We
started
this.
We
did
not
complete
it
because
our
goal
was
to
have
the
tone
of
voice
completely
written
out,
but
we
have
gathered
data
from
corporate
marketing
and
we
have
the
document
set
out
and
it's
in
a
really
good
place
to
get
it
completed
in
q4
brand
guidelines
improvements.
So
I
link
to
luke's
epic
that
monica
started
a
thread
on
for
the
improvements
that
they've
made.
G
So
the
goal
was
to
do
10
improvements
and
there
is
a
longer
list
than
that,
so
that's
been
achieved
for
the
marketing
website
refresh.
I
actually
was
surprised
when
I
went
through
this.
I
thought
that
there
was
some
things
that
we
didn't
hit,
but
we
have
achieved
almost
everything
on
the
list
that
we
wanted
to
do
so
for
the
phase
one
which
was
for
us
to
iterate
quickly.
We
launched
an
enterprise
page
and
the
bi-weekly
homepage,
hero
swap
for
the
phase
two
update,
the
top
pages.
We
update
it.
G
We
touched
every
single
one
of
the
top
18
pages
and
there
will
be
a
longer
video
to
come
out
for
that,
but
also
in
the
top
100
pages.
They
were
all
touched
in
some
way,
except
for
three
yeah.
Thank
you,
tater.
Sorry,
we
for
ctas,
we
updated
ctas
for
consistency,
the
navigation
started.
Of
course.
Why
do
they
have
to
bark
like
in
the
middle
of
the
meeting.
B
G
Navigation,
the
product
bar
menu
work
was
started
and
we
have
navigation.
We
have
a
navigation
bar
a
b
test
going
on
for
core
messaging,
we
tested
messaging.
When
I
say
messaging,
I
mean
copywriting
of
existing
messaging
and
that
was
done
for
the
enterprise
page.
So
we
have
that
test
there
for
phase
4
for
the
design
system
upgrade.
So
we
wanted
to
concept
document
and
begin
testing
a
design
system
that
has
been
achieved
top
10
pages.
G
We
wanted
to
identify
for
q4
updates,
so
not
only
were
they
identified,
but
we
actually
have
an
mr
in
progress
for
updating
one
of
those
pages,
which
is
beyond
what
the
goal
for
cue
3
was
phase
5.
We
wanted
to
select
a
cms
done.
We
wanted
to
iterate
on
project
management.
There
were
32
handbook,
mrs
for
updating,
project
management
across
the
team,
and
we
wanted
to
identify
head
count
and
resources,
and
we
added
six
additional
vendors
before
the
end
of
the
quarter
and
for
the
content.
G
G
Erica
can
get
some
more
information
on
that,
but
a
lot
of
that
has
to
do
with
just
prioritizing
and
realizing
that
the
cms
should
come
first
and
then
the
localization
for
selecting
a
vendor,
that's
been
achieved
and
website
versus
first
video
content,
a
new
gitlab
product
video
is
launched
and
with
everything
that's
been
happening
in
the
world
with
commit
all
the
events
have
gone
digital
and
we
had
to
pivot
to
having
a
large
number
of
videos
in
order
to
have
those
digital
events
be
successful.
So
shout
out
to
everybody
on
that
one.
J
Yeah,
I
just
wanted
to
say
thank
you
to
hanif
for
taking
on
that
case
study
issue
volunteering
to
do
that
quickly,
and
it
was
a
big
help,
even
though
it
was
a
relatively
small
thing
and
I'm
I'm
glad
he
remembered
and
was
still
familiar
with
that
stuff,
because
I
had
already
forgotten
because
of
all
the
context,
switching
we
do
but
yeah.
It
was
great.
Thank
you
and
looks
like
next
up.
K
G
Hey
all
so
I
have
here
just
thanks
to
will
and
kristen,
natasha
and
jen
for
both
for
tone
of
voice
data
and
for
case
study
and
publication
social
campaign
that
we
were
testing
out.
Shane
rice
for
helping
me
figure
out
all
the
get
lab
things,
and
also
just
so.
You
know
I
usually
message
him
and
I'm
like.
I
do
not
understand
this
and
he's
like
it's.
Okay,
it's
just
here's
the
things
that
you
need
to
do,
michael
for
getting
the
webbed
team
going.
It
was.
G
It's
been
so
nice
having
somebody
to
get
all
that
stuff
going
and
and
talk
through
some
of
the
problems
erica
has
done
an
insane
amount
of
work
on
the
website
updates,
including
copy
and
messaging,
like
so
much
work.
I
can't
even
I
can't
even
start
on
that
luke
for
giving
us
all
the
resources
for
those
web
updates.
G
I
want
to
shout
crystal
and
christine
from
the
finance
team
because
they
helped
us
get
all
of
the
budget
items
in
line
and
get
to
a
place
where
we're
able
to
get
all
of
these
vendors
on
boarded
and
start
moving.
So
thank
you
to
them
and
I
think
that's
it
for
me
and
thank
you,
everybody
on
this
team
and
everybody
else.
I
would
list
you
out
all
individually,
but
I
guess
that's
not
that's
not
technically
a
shout
out.
That's
just
a
thank
you.
Everybody
on
to
michael.
L
Yeah
thanks
becky.
I
just
wanted
to
shout
out
jess,
javi
and
steven
for
being
open
to
a
very
ambitious
timeline
and
a
project
that
just
kind
of
like
materialized
over
there
but
seemed
like
a
good
idea
in
that
we
just
set
a
really
aggressive
target
of
two
weeks
to
make
some
changes
to
the
home
page.
You
know
we're
approaching
it
as
an
mvc1
redesign
and
that's
about
as
like
clear
as
it
gets
so
getting
comfortable
with
working
to
ambiguity
and
hearing
a
bit
of
like
hey.
L
A
It's
me
so
yeah.
I
just
want
to
a
shout
out,
and
this
is
kind
of
a
vague
one,
but
everybody
who
has
helped
with
the
handbook
air
match
this
week.
You
know
we
have
already
reduced
the
number
of
errors
in
the
handbook
by
over
15
percent,
so
a
special
shout
out
to
hannaf
and
niall
for
making
the
videos
to
talk
about
how
to
fix
those
items
and
why
they're
important
and
all
the
work
that's
going
on
there.
A
I
Yeah,
I
just
think
I
want
to
echo
what
becky
was
saying,
give
kind
of
a
broad
shout
out
to
everyone
on
this
call
and
on
this
team.
I
think
this
is
our
second
quarter.
Danielle
is
worth
marketing.
Is
that
right
and
I
think
it's
just
really
impressive-
to
see
all
the
work
and
especially
the
collaboration
that
happened
across
all
the
teams
and
how
quickly
everybody
came
together
to
kind
of
figure
that
out
and
just
do
really
impressive
things.
This
past
quarter
so
good
job,
everybody
and
then
erica
has
the
next
one.