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From YouTube: Growth Marketing Weekly Recap & Demo Day 2020-06-11
Description
This video is about Growth Marketing Weekly Recap & Demo Day 2020-06-11
A
Hey
everyone
welcome
to
the
growth
marketing
weekly
catch-up,
call
we're
gonna
start
with
metrics,
so
to
start
first
back
up
just
a
second
I'm
Shayne
rice.
If
you
don't
know
me,
you
should
know
me
by
this
point
I'm.
But
if
you
don't
that's,
who
I
am
we'll
dive
right
into
some
metrics
for
the
website
marketing
website
and
then
we'll
talk
a
little
bit
about
NQ
ELLs
and
some
other
data,
so
I'm
gonna
share
my
screen
now,
and
so
what
you
see
here
is
our
agenda,
so
you
can
see
that
for
the
quarter.
A
A
That's
almost
twenty
four
percent
and
that's
you
can
click
to
see
the
source
their
page
views
are
up
as
well
on
track
for
our
twenty
percent
year-over-year
target
I
do
want
to
point
out
some
things
about,
like
you
know,
take
a
just
a
second
to
talk
about
metrics,
specifically
Google
Analytics,
and
why
I
prefer
users
over
page
use
to
track
the
metrics
here.
So
if
you
look
here,
you
can
see
you
know
pretty
normal.
Looking,
you
know
graph
year-over-year,
not
nothing
to
other
ordinary.
It's
good
growth,
lots
of
good
things
happening
here.
A
When
we
look
at
page
views.
You
see
here
that
there
is
that
when
my
zoom
windows
right
there
in
front
of
the
spike
there's
a
spike
last
week,
there's
a
short-lived
issue
on
the
website
where
we
were
redirecting
or
refreshing.
So
it
was
multiplying,
page
views
and
so
page
news
for
that
day.
Spikes
until
we
got
that
if
you
pull
back
down
so
you
know
this
doesn't
happen
on
the
user
chart,
because
we're
only
counting
that
you
know
visitor
one
time
as
a
user,
we're
not
counting
multiple
times
for
those
pageviews.
A
So
a
small
thing,
but
just
one
of
the
reasons
why
I
like
looking
at
users
when
we
talk
about
growth
on
the
marketing
website,
moving
on
to
MQL
commitments
for
quarter
two
of
our
fiscal
year
21,
so
we're
on
track
I'm,
still
a
little
lower
than
the
quarter
to
date,
target
for
large
medium,
we're
on
track,
SMB
on
track
as
well
I'm.
The
reason
why
again
we're
not
super
concerned
about
the
the
you
know,
a
little
bit
of
variance
and
large
numbers
is
that
we
are
on
track
with
our
pipeline
numbers,
so
Danielle.
A
Thank
you
for
adding
the
change
week
over
week.
I
know
we
talked
about
that
I
didn't
get
a
chance
to
edit
in
yet
so
just
over
a
half
a
million
increase
in
pipeline
just
this
week,
and
so
we'll
keep
an
eye
on
that.
Just
see
what
that
looks
like
week
over
week
to
see
you
know
where
we
end
up.
What's
a
good
range
for
us
to
be
in
where
we
should
be
concerned
so
yeah,
so
you
can
click
through
to
any
of
the
source
links
there
to
look
in.
A
C
Nice
retching
so
branded
digital
capacity,
we're
providing
these
capacity
metrics.
The
team
at
this
point
just
a
pulse
over
all
individual
contributor
capacity
to
brand
and
digital.
As
what
we're
dedicating
to
management.
We
can
see
it's
roughly
the
same
last
week.
That's
football
sequels
a
four
week
forty
week
in
this
weekend's
for
many
of
us
next
week
is
for
many
of
us
as
Michael
on
boards
is
a
manager
in
digital
experience
and.
D
Hello,
everyone
I
like
to
take
some
time
today
to
share
how
various
members
of
the
growth
marketing
team
collaborate
to
create
content
profits.
So,
first
we'll
take
a
look
at
the
new
version
control
topic
page.
So
in
the
linked
Google
Doc,
you
can
see
the
layout
of
the
page
in
the
various
sections
of
the
coffee.
D
So
the
first
step
in
creating
a
topic
page
is
to
work
with
Niall
to
understand
the
keywords
we
want
to
target
and
to
do
the
analytics
to
understand
how
we
currently
rank
for
content
and
then
Niall
also
looks
at
our
competitors
and
what
they're
doing
so
once
I
have
all
of
that
info.
I
start
to
do
my
own
research
and
create
an
outline
I
write
it
all
up.
B
Yes,
so
this
is
a
kind
of
templatized
page
that
we've
done
a
few
times
before
for
the
layout
and
it's
you
know
super
super
easy
to
develop.
Based
on
the
copy.
That's
given
you
know
it's
always
very
nice
to
get
something:
that's
fully
fleshed
out
and
yeah.
So
it's
it
goes
over.
You
know
kind
of
use
case
our
sorry
topic
of
version
control,
and
you
know
what
is
it.
B
The
resources,
topics,
menu
and
version
control
is
the
latest
one
and
yeah
it's.
It's
always
good
to
collaborate
on
these
sorry
gives
plenty
of
lead
time
and
all
the
resources
are
there.
Since
these
are
existing
blog
posts,
I
can
go,
grab
the
image
from
the
blog
post
and
not
have
to
worry
about
sourcing
another
image.
B
D
Me
thanks
so
much
great
is
working
through
that
so
now,
Vic,
Matt
and
I
would
like
to
share
how
we
collaborated
to
create
a
new
ebook
on
version
control,
best
practices.
So
for
those
of
you
who
don't
know
in
every
integrated
campaign,
there's
a
lead
asset
that
appears
on
the
campaign
landing
page
and
since
version
control
and
collaboration
is
a
new
use
case
and
it
has
very
little
content.
I
wrote
this
ebook
in
a
couple
days
to
ensure
that
we
stayed
on
track
for
our
June
5th,
launched,
I
researched,
outlined
and
wrote
the
coffee.
D
You
can
see
the
link
in
the
agenda
Jordi
from
P
and
brief
and
content
review.
The
e-book
before
I
passed
off
to
the
design
team,
and
you
can
see
in
the
doc
that
there
are
some
areas
that
are
highlighted
as
call-outs,
and
this
is
a
new
thing
that
was
done
because
Matt
suggested
that
we
can
spotlight
some
coffee
and
unique
ways
using
design.
So
the
next
step
in
the
collaboration
workflow
was
for
Vic
to
create
beautiful
illustrations
to
make
everything
look
magical.
So
now,
lik
will
talk
about
her
illustration
work.
E
There
we
go
sorry
about
that:
it's
really
they
on
Friday
night
yeah.
Forgive
me
so
yeah
welcome
with
Matt,
and
so
he
was
awesome
on
this.
It
was
really
straightforward.
Matt
created
this
awesome
document
for
me,
which
basically
outlined
everywhere
that
needed
some
help
with
illustration
to
bring
bring
the
pages
to
life
a
little
bit.
E
You
know
tried
to
figure
out
how
best
to
lay
this
stuff
out
and
then
yeah
I
dropped
that
stuff
back
into
the
issue
and
Matt
gave
me
some
great
feedback
on
that
stuff.
I
think
it's
a
yeah,
it's
an
ESO
and
we
just
drop
that
back
into
the
issue
and
back
and
forth
with
some
feedback
and
some
ideas
for
Matt
and
then
yeah,
some
nice
words
from
Zuri,
and
it
made
everything
made
everything
nice
and
then
Matt
took
the
design
and
ran
with
it
and
I'll
pass
over
to
Matt.
Now.
F
Thank
you
very
much.
Sharing
screen
so
yeah,
it
started
off
at
story,
said
going
over
content.
I
wanted
to
base
us
off
some
some
elements
of
existing
documents,
but
I
think
I
got
off
lucky
because
it's
kind
of
a
condensed
document,
so
he
could
have
a
little
more
fun
with
content.
It's
not
a
remote
play
book,
which
is
quite
expansive
and
a
lot
of
stats
and
stuff.
So
it
was
kind
of
like
a
make
the
words
real
nice
and
then
put
pictures
in
them
and
squish
it
all
together.
F
So
it's
something
that
people
will
hopefully
feels
kind
of
breezy
to
go
through
so
starting
off
with
links
campaign
aren't
for
the
cover
highlighting
some
at
some
points
within
the
e-book,
which
is
a
recommendation
from
Luke
and
and
shady
Bouchard,
which
is
great
so
yeah
utilizing.
You
know
lots
of
bright
color
going
through
Vic's
illustrations
inside
each
one
of
these
is
a
title.
The
dark
purple
is
the
call-outs
that
Siri
identified
impact
on
collaboration.
All
of
them
are
in
the
white
background,
so
as
you
scroll
through
it's
kind
of
like.
F
Oh,
this
was
on
a
white
part.
This
was
on
the
light
purple
part.
This
was
on
the
dark
purple
part,
so
allowing
folks
to
skim
through
relatively
quickly
then
at
the
end,
I
wanted
to
include
some
actual
shots
of
what
the
product
look
like
at
the
end
of
the
day.
This
is
a
good
lab
document
and
it
supports
what
we
do
here.
So
I
wanted
to
be
able
do
that.
That
was
a
tough
part,
because
I'm
still
relatively
new,
so
I
didn't
were
to
find
any
of
this
stuff
in
the
tool.
F
Yeah,
that's
a
learning
curve
that
is
turning
to
be
a
circle,
so
I
had
some
help
from
the
UX
team
and
various
other
folks,
so
at
the
end
of
the
day,
I
think
Surrey
and
Vic
and
I
in
a
relatively
short
amount
of
time
put
forth.
You
know
digestible
fun,
punchy
little
document
that,
hopefully
is
going
to
get
some
downloads
and
from
there
over
to
Chrissy.
G
Everyone
so
I
am
a
Content,
marketer
and
I'm,
currently
working
on
the
get-ups
use
case
camp
and
one
of
the
things
that
our
team
does.
In
addition
to
writing
ebooks
or
writing
blogs.
Is
we
also
work
on
email
copy?
So,
when
we're
doing
campaigns,
we
need
to
find
a
way
to
disseminate
this
information
that
we're
sharing,
so
I
will
share
my
screen.
G
So
the
way
that
we
do
this
is
through
a
nurture
plan.
So
when
we
are
doing
campaign
planning,
we
come
up
with
a
Content
journey
map
where
we
identify
content
that
is
in
different
buyer
journeys,
and
then
we
put
that
together
into
a
nurture
email
campaign
where
we
space
out
this
content,
you
know
either
once
every
week
or
once
every
two
weeks.
So
this
is
that
issue
and
then
I
wrote
the
nurture
copy
for
this.
So
this
is
the
layout.
G
G
So
the
content
that
we
have
in
mind
is
the
get-ups
panel
discussion,
which
is
going
to
be
a
really
great
discussion
in
july
and
just
identifying
different
topics
according
to
the
buyer
journey
and
then
at
the
end
we
usually
end
with
a
free
trial
and
we
try
to
customize
this
email
around
the
subject
that
they've
been
reading
about,
so
that
it's
not
just
general,
it's
based
on
this
topic
and
why
they
should
get
a
free
trial
for
get-ups.
So.
H
Hi
everyone
so
I'm
just
going
to
give
you
a
quick
overview
of
something
I've
been
working
on
with
members
the
content
team.
So
it's
basically
an
SEO
content
manual
to
assist
in
just
ensuring
that
some
of
the
best
practices
in
regard
to
on
page
optimization
are
included
within
the
production
stage.
So
I'll
just
share
the
screen.
H
Okay,
so
the
idea
was
just
to
kind
of
centralized
a
lot,
the
information
that
was
required
for
doing
on-page,
optimization
prior
to
production
and
posts,
and
also
include
some
descriptions
of
the
terminology
that
might
be
used.
So
the
anyone
who's
included
in
the
production
process
can
use
it
as
a
source
information.
So
just
to
go
through
some
of
the
elements
we
included
within.
H
It
was
just
a
synopsis
as
to
like
what
elements
are
influenced
by
the
inclusion
of
SEO
best
practices
and
why
it
incorporates
so
with
the
content
production
when
the
most
important
things
was
a
breakdown
of
a
checklist
to
go
through
post-production
just
for
whereabouts.
The
SEO,
optimization
and
keyboard
player
supposed
to
be
placed
within
a
page
and
also
then
just
for
kind
of
core
elements
to
look
for
which
is
like
to
ensure
that
your
content
is
findable,
readable,
understandable
actionable
and
each
one.
H
Then
just
has
a
certain
amount
of
bullet
points
you
can
review
and
check
alongside.
That,
then,
is
just
a
quick
synopsis
of
certain
terminology
that
would
be
used
from
a
strategy
point
of
view
when
you're
doing
your
content
planning
such
as
like
keyword,
grouping
or
the
use
of
semantic
terms,
which
is
a
process
for
Sam
to
incorporate.
Now
because
we
didn't
it
proves
visibility
and
kind
of
more
aligns
with
the
Google
ranking
algorithms,
which
is
behind
it
beneficial.
H
Also,
we
cover
things
like
searcher
intent,
gap,
analysis
processes
which
is
used
for
the
content
reduction
process,
both
internal
and
external,
so
for
it
allows
us
to
analyze
what
we
have
already
produced
for
a
topic
that
the
counter
writer
might
be
about
to
produce.
So
we
don't
kind
of
recreate
something.
We've
already
looked
at.
Analysis
allows
us
to
target
or
competitors
and
pull
whatever
top
URLs.
They
have.
H
There
might
be
ranking
in
the
top
of
search
for
that
terminology,
and
they
can
do
a
gap,
analysis
of
on-page
content
to
try
and
fill
in
thrown
creation
process.
Also,
the
things
we
wanted
to
look
at
then
beyond.
That
was
the
kind
of
on
page
factors
technicalities.
So
we
go
into
that
the
kind
of
best
practices
and
finally,
then,
was
the
difficulties
we
can
look
at
for
post
production.
So
we
kind
of
broke
it
down
into
the
four
main
categories
for
group
optimizations,
which
is
like
low
converting
articles.
H
High
bounce
rate
articles,
high
visibility
of
low
click-through
and
page
were
ranking
opportunities.
So
there
are
things
we
can
look
at
for
Jim
about
both
party
fixes
and
then
just
a
quick
overview
of
each
one
of
those
itself
and
a
look
at
then.
What
optimization
strategy
would
require
for
just
an
individual
page
optimizations,
which
is
something
to
look
at
now
as
well,
that
this
is
obviously
just
a
walking
process.
So
as
we
get
feedback
from
the
teams
and
there's
more
areas
they
might
want
to
delve
into,
we
can
add
content
and
review
was
written
forward.
H
I
J
That
seems
like
a
perfect
segue
into
our
shout
out
section
of
the
call
I'm
gonna
go
ahead
and
vocalize
valerie
is
shout
out
because
she's
not
on
the
call
very
timely.
She
says
huge
thanks
to
nyle
for
helping
craft
an
SEO
strategy
for
the
blog.
We
have
exciting
things
planned
and
I.
Second,
that
that
best
practice
associate
that
we
just
saw
is
awesome
and
I'll
pass
it
on
to
Daniella
the
next
one.
Yeah.
K
I
just
wanted
to
shout
out
to
Becky
and
I'm
sure
there
are
many
people
involved
in
updating
our
issue
templates
so
that
folks
can
figure
out
how
to
work
with
us
if
they're
not
in
the
growth
marketing
team.
So
if
you
click
through
on
the
link
to
the
handbook
there,
you
can
see
more
of
the
detail
here,
I'm
guessing
there
are
other
things
like
this
they're.
Not
all
necessarily
organized
here,
like
I,
can
imagine,
maybe
some
things
for
the
content
team,
but
I
think
they
have
their
own
detailed
handbook.
K
So
we
can
figure
out
how
to
link
off
to
those,
but
this
should
make
it
easier.
If
someone
says
I've
got
a
really
cool
asset,
I
created
in
the
strategic
marketing
team,
I
really
want
to
see
it
on
the
front
page
of
gitlab
comm.
You
can
send
them
this
issue
template
and
they
can
make
that
request,
and
it
helps
us
evaluate
you
know.
Does
that
fit
with
our
goals
and
Becky's
saying
in
the
chat
there's
more
coming
soon,
so
really
grateful
for
these.
K
K
C
So
yeah
I
just
wanted
to
give
a
shout
out
to
those
folks
for
those
awesome
and
then
Crossman
or
projects
and
presentations,
it's
so
cool
to
see,
content
and
design
presenting
together
working
together
and
that
doe
another
across
functional
effort
is
serving
that
their
presentation
made
your
screen
very
cool
to
see
the
conversion
optimization
of
that
the
title
being
best
practices.
You
know:
that's
it's.
Definitely
the
conversion
optimized
title
highlighting
engaging.