►
From YouTube: English Google SEO office-hours from December 17, 2021
Description
This is a recording of the Google SEO office-hours hangout from December 17, 2021. These sessions are open to anything search & website-owner related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc.
Find out more at https://goo.gle/seo-oh-en
Feel free to join us - we welcome folks of all levels!
A
All
right
welcome
everyone
to
today's
google
search
central
seo
office
hours
hangout.
My
name
is
john
mueller.
I'm
a
search
advocate
on
the
search
relations
team
here
at
google
and
part
of
what
we
do
are
these
office
hours
where
people
can
join
in
and
ask
their
questions
around
their
website
and
web
search,
and
we
we
have
a
handful
of
submissions
on
youtube
already,
so
we
can
go
through
some
of
those,
but
also
some
people
already
jumping
in
to
raise
their
hands.
So
maybe
we
should
get
started
with
you
all.
Let's
see
akash,
I
think
you're.
A
B
Hi
john
hi
hi.
I
just
have
two
follow-up
questions
on
my
last
the
previously
for
the
outage
one.
You
know
the
server
outage
which
have
arts
already,
so
this
is
like.
Does
it
really
matter
what
type
of
server
you
have
and
in
which
country
it
is
allocated?
Like
let's
say
I
have
a
client
whose
target
audience
or
everything
has
been
in
india,
but
the
server
is
in
u.s.
B
A
There
there's
nothing
around
geo-targeting
with
the
server
location,
so
from
that
point
of
view,
it
doesn't
matter
so
much,
sometimes
there's
a
bit
of
a
speed
difference
that
you
might
want
to
look
at,
or
at
least
test
where,
if
you
can
host
your
server
closer
to
where
most
of
your
users
are,
then
it
tends
to
be
a
bit
of
a
faster
connection.
A
Sometimes
that
plays
a
bigger
role.
Sometimes
that
plays
a
smaller
role.
It's
I
don't
know
sometimes
worth
trying
out.
Also,
if
you
use
a
content
delivery
network,
then
oftentimes
the
content,
delivery
network
will
have
nodes
in
different
countries
anyway
and
it'll
be
essentially
the
same
as
if
you
had
your
server
in
multiple
locations.
A
So
it's
from
from
an
seo
point
of
view
from
a
geo
targeting
point
of
view.
It's
it's
a
non-issue
from
a
speed
point
of
view.
Maybe
you
can
usually
test
that
as
well.
If,
if
it's
a
critical
speed
issue
that
affects
the
the
core
web
vitals
and
the
page
experience
ranking
factor
on
your
side,
then
that
could
have
a
ranking
effect.
But
it's
not
so
much
that
it's
because
you
have
your
server
in
a
different
location.
It's
just
because
your
website
is
perceived
as
being
slow
by
your
users.
B
Okay,
okay.
Last
picture:
you
said
you
know
if
your
website
will
be
down
for
an
outage,
so
you
can
show
a
status
quo
of
five
or
three
okay
like
503,
for
not
for
a
couple
of
like
more
days,
but
for
a
day
it
will
work.
So
recently
my
client
is
again:
you
know
trying
for
a
server
migration
so
which
to
which
he
said
we
don't
want.
B
You
know
to
a
lot
of
301
redirects
right
from
images,
the
html
files
and
css
also,
so
what
they
were
thinking
is
to
just
for
an
hour
or
so
just
take
the
whole
the
website
down
and
add
it
to
the
new
server
and
just
for
a
couple
of
hours.
Let's
say
one
or
two:
the
website
will
be
like
five
or
three
and
then
it
will
buy
back
again.
So
is
it
the
right
way
like?
B
Is
it
going
with
the
three
not
one
for
a
couple
of
days
or
months,
and
let
google
and
understand
that
we
have
migrated
from
a
to
b
server
or
just
down
the
website
for
a
couple
of
hours,
and
then
you
know
again
showing
up
the
website.
Since
you
know
just
like
a
server
migration
happen,
but
it
does
not
shows
you
know
the
company
three
or
not.
A
A
So
from
from
that
point
of
view
like
not
having
301
redirects
in
place
is
kind
of
normal
with
regards
to
whether
taking
it
down
for
an
hour
or
two
to
do,
the
migration
is
kind
of
the
best
approach.
I
don't
know
I
mean.
Ideally,
you
would
not
need
to
take
your
server
down,
but
if
you
need
to
take
your
server
down
and
if
you
can
serve
a
503
result
code
in
the
meantime
for
that
hour
or
two
time
that
you
need
to
move
everything
over.
A
B
Okay,
so
one
last
question:
let's
say
we
have
no
landing
pages
for
the
ads
campaign
right
there
are.
There
is
like
sem
team
who
does
a
lot
of
landing
pages.
They
wanted.
So
a
part
of
their
content
has
been
you
know,
taken
by,
let's
see
our
products
or
these
services
pages.
B
However,
what
we
feel
is,
since
it's
a
landing
pages
and
it's
kind
of
like
might
have
some
kind
of
presence
only
online,
so
the
news,
publishers
or
in
in
any
kind
of
authors
or
bloggers
sim,
you
know,
may
write
about
those
things
and
they
directly
link
from
their
page
to
our
pages.
B
So
is
it
right
to
add
a
canonical
tag
of
that
particular
landing
page,
which
is
like
an
ad
campaign
of
the
product
or
the
services,
because
in
that
way,
can
I
tell
google
the
links
or
the
influence
that
you
are
getting
for
this
particular
page?
The
canonical
has
been
different,
so
the
canonical
is
the
my
product
page.
B
However,
so
can
you
just
you
know,
like
you
know,
shift
the
the
overall
influence
to
the
product
pages
in
the
canonical
is
being
changed
off
that
particular
landing
pages,
and
you
know
just
help
my
page,
you
know
a
little
bit
rank
better.
I
I
know
the
links
that
that
does
not
matter
as.
B
A
A
Obviously,
if
they're
they're
blocked
by
robots
text,
then
the
canonical,
we
will
never
see
that,
but
if
they're
crawlable,
if
they're
otherwise
indexable
and
you
have
the
rel
canonical
to
your
preferred
version-
that's
perfectly
fine
cool
thanks.
Also,
thank
you
so
much
sure.
Jerome.
D
Hi
john
hi,
everybody
john.
We
have
been
working
on
cls
problems
for
a
couple
months.
Now
most
of
them
are
okay.
Now
I
think
we're
almost
up
to
the
finish,
but
there's
one
thing
that
is
popping
up
like
from
randomly
out
of
nowhere.
Is
it
possible
that
the
font
could
be
a
cls
issue.
A
It
could
be
like
I,
I
I'm
not
an
expert
on
on
the
cls
side
of
things,
but
depending
on
how
you
set
things
up
on
a
page,
if
you're
using
an
external
font
file,
then
that
file
has
to
be
loaded
and
depending
on
how
you
display
the
content,
it
might
be
that
you
display
the
version
of
the
content
without
the
font
file
first
and
then
it
loads
the
font
and
that
shifts
the
layout
around.
A
So
that
could
be
something
that
might
be
happening
there.
I
think
someone
in
the
chat
also
just
mentioned
it
like
the
the
web
font
side
of
things.
I
I
think
on
web.dev,
the
the
chrome
folks
have
an
article
about
do
using
fonts
and
minimizing
the
layout
shift,
so
I
I
would
check
out
for
that.
D
Okay
nah,
then
I
will
just
check
it
regarding
the
font,
if
I
cannot
manage
it
to
fix
it,
because
also
the
developer
did
not
yeah
see
any
problems
with
it.
Like
hey,
what's
going
on
in
that
paragraph,
but
okay,
then
we
check
the
overlay
of
the
font
and
variance
loaded
yeah.
A
A
D
F
Hey
john,
can
you
hear
me?
Yes?
Yes
great,
so
I
work
for
a
website
in
sexual
wellness,
so
it's
really
with
the
sex,
toys
and
everything,
and
since
maybe
almost
two
months
now,
we
are
no
longer
ranking
on
our
own
brand
name
in
france.
F
I
asked
this
question
already
and
then
I
I
mentioned
that
it
was
a
biblical
story,
because
the
brand
name
is
adam
and
eve
yeah.
Now
we
are
clueless
of
what
we
can
do,
because
we
have
always
ranked
on
position
one
when
people
search
for
element
eve.
There
was
our
store.
F
So
we
are
really
wondering
like
which
way
can
we
go
to
get
like
a
certain
ranking
on
adam?
At
eve,
we
were
thinking
like
maybe
remove
all
the
sex
toys
from
the
page,
but
then
like
it's
not
like.
We
got
a
penalty
because
it's
only
that
page
yeah,
it's
pretty
weird
and
we
can
still
advertise.
Of
course,.
F
We
know
that
google
wants
to,
of
course,
offer
people
what
they're
looking
for,
and
we
understand
that
when
people
look
for
animal
eve,
it's
not
quite
a
store
in
sex
toys,
but
then
it
has
always
worked.
A
A
I
I
think
it
might
be
tricky,
but
I
I
probably
need
to
pass
it
on
to
to
the
safe
search
team
to
to
check
out
because
one
of
the
tricky
aspects
there
is
if
our
systems
recognize
somehow
that
that
people
are
looking
for
something
that
that
is
very
different
kind
of
from
the
style,
specifically
with
regards
to
to
kind
of
this
adult
content,
then
that's
something
where
they
might
say
well,
you're,
looking
for
this
term,
and
this
website
is
called
exactly
that,
but
if
we
show
that
to
people
who
who
are
kind
of
not
expecting
that
they
might
be
confused
or
they
might
find
like
some
something
is
wrong
like
if
you're
searching
for
I
don't
know
some
some
disney
character
and
suddenly
you
see
a
sex
toy
store,
then
that
would
be
something
kind
of
unexpected
and
the
the
average
person
who's.
A
Looking
for
that
character,
they
might
say
well,
I
was
like.
Why
is
google
showing
you
this?
This
is
a
bug
and
cool
yeah,
and
I
I
don't
know
if,
if
something
along
those
lines
might
be
happening
there,
I
I
feel
it's
it
it's
possible,
especially
if
it's
like
just
on
the
border
and
in
individual
countries,
maybe
or
individual
variations
of
the
the
search
term
that
you're
using
that
that
our
algorithms
are
kind
of
like
on
the
edge
and
not
quite
sure
like.
A
A
F
A
Yeah,
but
I'll
I'll
definitely
pass
that
on
to
to
to
the
team
here
to
to
kind
of
take
a
look
and
see
if,
if
there's
something
on
our
side,
that
is
isn't
working
as
expected
or
is
working
as
expected.
Yeah.
F
Because
now
you're
talking
about
like
a
position,
one
ranking
for
a
long
time,
like
sometimes
competing
with
wikipedia,
of
course,
and
now
just
out
of
the
top
100
gone
and
maybe
close
to
150k
of
traffic
a
year
on
our
brand
name.
Like
that's
a
lot
of
traffic
that
we're
talking
about
it's
really
messed
up
and
a
lot
of
people
are
kind
of
upset
about
the
fact
that
we
can
advertise
but
no
longer
organic.
So
yeah.
A
G
A
I
I
don't
know
it's
I
I
mean,
on
the
one
hand,
there
there's
the
aspect
of
just
because
it
worked
in
the
past
doesn't
mean
it'll
work
in
the
future,
so
that's
kind
of
like
one
bias.
I
I
think
it
is
worth
watching
out
for,
but
it
to
me
it
feels
like
something
that's
kind
of
edge
case,
and
it
could
be
that
if
we
chat
with
the
safe
search
folks
they'll
be
like
oh
the
next
time
this
guy
comes
up
like
tell
them
to
do
these
five
things
and
everything
will
be
better.
H
Hi
john,
how
you
doing
hi
very
interesting
subject
at
the
adam
and
eve
and
I've
gone
through
all
the
sort
of
safe
sight
terms
on
your
conditions
there
so
yeah
in
our
interest
anyway,
just
just
wanted
to
pick
your
brains
on
something
really.
H
So
I
had
a
bit
of
an
issue
earlier
on
this
week,
where
my
paid
team
were
our
media
team
were
doing
paid
ads
with
pinterest
and
caused
a
massive
issue
where
pinterest
would
like
crawl
in
our
website
and
then
actually
putting
our
servers
into
overload
and
meltdown
and
put
brought
up
a
load
of
503
errors.
So
we
figured
out
the
problem.
We
blocked.
H
Pinterest
turned
them
off,
but
we
got
like
a
lot
of
paid
like
quite
a
few
hundred
pages
they're
now
still
on
a
503
in
google
search
console.
I
know
there's
like
some
issues
at
the
moment
google
search
console,
so
I've
gone
through
the
pages.
Well,
you
know
quite
a
chunk
of
them,
they're
all
working
everything's,
fine
on
our
side,
so
I've
evented,
you
know
revalidation,
and
it's
been
going
for
the
last
two
days.
H
H
We've
we
so
found
it
last
monday,
tuesday
and
fixed
it
blocked,
been
dressed
and
we're
back
to
we're
back
to
normal.
Now.
A
If
it's,
if
it's
more
than
a
couple
of
days-
and
it
can
happen
that
the
url
drops
out
of
the
index-
because
we
think
it's
more
of
a
persistent
server
error
and
in
a
case
like
that,
it
essentially
needs
to
wait
until
we
recrawl
that
url
again,
which
can
happen
depending
on
the
url,
can
happen
after
a
couple
of
days.
Maybe
it
takes
a
week
or
so
to
to
kind
of
be
recrawled,
but
essentially
that's
something
where
it
goes
through
the
normal
recrawling
process
and
then
picks
up
again.
B
A
H
Yeah,
so
I
I
did
that
with
a
few
category
pages
like
manually,
so
I
could
just
do
the
category
ones
and
wait
for
the
long
tail
ones
to
then
come
okay.
That
sounds
good
to
me.
I'll
give
it
a
go.
Let's
call
it
all
pages
to
do
with
multiple
markets,
so
I'll
get
a
crack
yeah,
but
any
any
idea
on
time
scale.
A
H
If
I
resubmitted
the
xml
sitemaps
does
that
do
anything.
C
A
On
the
one
hand,
just
resubmitting
the
sitemap
file
isn't
really
a
strong
signal
for
us
it.
We
would
look
at
more
at
the
date
in
the
sitemap
file
and
if
you
just
manually,
update
all
the
dates
and
say:
oh,
we
changed
it
today
to
kind
of
like
encourage
google
to
pick
it
up
again,
then
we'll
look
at
the
sitemap
file
and
say,
like
all
the
dates
are
the
same.
I
J
Hello
hi:
how
are
you
doing
john,
pretty
good
yeah?
My
name
is
eastman
and
I
have
some
questions.
I
hope
you
will
answer
it
for
me.
Yeah,
like
three
weeks
ago,
I
received
a
message
from
google.
This
is
a
menu
action,
unnatural
link
to
my
website.
J
So
I
I
export
the
list
of
the
domain
external
domain
to
my
website
and
I
find
out
that
there
are
more
formulas
website
that
could
be
our
content.
J
I
don't
know
how
to
take
down
this
copy
website,
so
I
can
just
reserve
it
called
gmci
to
check
their
website
and
this
cost
me.
One
website
is
199
usd
gsd
to
check
out
this
website,
and
I
I
see
the
list.
That's
there
more
400
websites
and
I
think
the
cost
of
technologies
copy
website
will
be
a
huge
and
and
our
technical
developer
tried
to
take
down
them,
but
only
my
website
and
a
lot
more
and
after
I
took
their
website.
J
A
Okay,
so
so
I
think
there
there
might
be
multiple
things
at
play
on,
on
the
one
hand,
for
the
dmca
process,
it
should
be
free.
So
if,
if
there's
someone
charging
you
money
for
it,
then
that
sounds
like
some.
A
I
don't
know.
Third
party
company
that
is
submitting
them
in
in
your
name
because
usually
submitting
dmca
complaints
is,
is
something
that
is
free.
So
it's
it's
free
to
submit
them
on
google,
it's
something
that
you
can
submit
directly
to
the
hoster
through
the
abuse
address,
for
example,
and
there
should
be
no
charge
associated
with
that.
So
if,
if
you
ran
into
someone
who's
charging
you
money
for
dmca
complaints,
then
I
suspect
that
it's
not
it's
not
a
legitimate.
A
There,
so
that's
that's
kind
of
the
the
one
thing
the
the
other
thing
is
what
you
can
also
do
for
cases
like
this,
where
you
can't
remove
the
content,
you
can
use
the
disavow
links
functionality
in
search
console,
it's
not
directly
built
into
search
console,
so
you
have
to
search
for
it
separately
in
the
help
center,
but
you
can
use
that
to
submit
whole
domains.
So
you
can
make
a
list
of
those
400
domains.
A
The
other
thing
I
I
think,
which
is
is
perhaps
more
relevant,
is
usually
the
the
manual
actions
team
would
not
take
a
manual
action
just
based
on
someone
else,
copying
your
website
so
for
for
the
most
part,
the
the
manual
actions
that
you
receive
are
done
manually
by
the
web
spam
team.
They
review
the
situation
for
your
website
and
based
on
what
they
find.
A
Then
they
submit
a
manual
action
if
there's
something
that
our
systems
can't
filter
out
on
their
own
and
for
things
like
just
purely
copied.
Websites
like
some
spammer,
is
copying
your
website,
that's
something
our
systems
can
deal
with
fairly
well
and
that's
not
something
that
we
would
do
a
manual
action
for,
so
that
that
means
to
me
either.
Maybe
there
was
a
mistake
with
a
manual
action,
it's
it's
always
possible,
or
there
is
some
some
other
kind
of
link
related
issue
with
your
website
that
you
need
to
resolve
first.
A
So
from
from
my
point
of
view,
what
what
I
would
try
to
do
here
is
maybe
go
to
the
help,
forums
and
post
about
your
situation
and
get
some
input
from
other
people
as
well.
Some
of
them
have
different
tools
for
looking
up
links,
and
that
way
you
can
get
a
little
bit
clearer
of
a
confirmation
of.
A
Is
this
really
something
that
I
did,
which
I
maybe
I
didn't
know
that
you
shouldn't
be
doing
it
like
this?
Or
is
it
something
that
maybe
google
got
confused
and
I
just
need
to
tell
google
like
you
should
figure
it
out
kind
of
thing?
So
that's
that's.
I
I
think
the
the
more
important
part
that
I
will
try
to
figure
out
is.
Is
there
really
a
link
related
issue
that
I
need
to
resolve
or
not
and
the
the
copied
sites?
A
G
Yeah,
hello,
young,
hi
yeah,
so
my
question
for
you
today
is
regarding
translation
and,
more
specifically,
automated
translation.
I
I
know
that
it's
kind
of
you
know
already
mentioned
in
the
guidelines.
That's
not
something
that
google
encourages.
We
do,
but
our
site
is
mostly
user
generated
content,
a
lot
of
which
is
very
high
quality.
G
But
since
it's
user
generated
content,
users
only
usually
only
write
them
in
in
one
language,
their
own
native
language
and
for
us
doing
any
kind
of
like
manual
translation
is
it's
kind
of
hard
because
we
are
talking
about
tens
of
millions
of
pages
and
and
and
since,
since
google
translate
has
improved
so
much
in
the
last
few
years.
G
I
wonder
I
I
so
I
I've
reached
a
point
that
I
actually
think
that
I
mean
users
who
who
land
on
our
pages
and
see
the
the
automated
translation
translated
version
would
get
a
better
experience
than
seeing
the
content
in
the
let's
say
or
is
in
our
language.
So
I
wonder
if
that's
something
the
the
guideline
about
the
automated
translation
steer
applies
or
is
I
I
mean
at
some
point
I
mean
a
translation.
A
translator
could
also
translate
your
content
badly.
No,
I
don't
know
I
I.
A
Yeah,
I
I
I
think
our
stance
is
still
the
same,
so
we
we
would
still
see
that
as
automatically
translated
or
automatically
created
content.
Essentially,
if
it's
an
automatic
translation
without
any
kind
of
a
review
process
around
that,
so
that
I
I
think
at
least
from
our
guidelines
that
that
would
remain
like
that,
at
least
for
the
moment,
I
mean
one
way
that
you
could
work
together
with
those
guidelines
is
say
well
for
your
most
important
content.
A
G
For
the
pages
that
we
we
we
we
can't
review
due
to
the
volume.
Maybe
we
can
just
show
a
button
and
let
the
user,
like
click
on
that
and
see
the
automated
translated
version.
I
think
that
wouldn't
be
a
problem
for
for
google.
A
A
G
A
All
right,
let's
look
at
some
of
the
submitted
questions
from
youtube.
The
first
one
is
also
about
different
languages
and
countries.
We
we
have
two
country
websites
that
share
common
content,
including
daily
news.
We
notice
from
time
to
time
that
the
wrong
news
page
is
ranking
in
the
corresponding
country,
for
example
the
d
e
page
in
switzerland.
A
A
So
I
I
think,
like
just
purely
from
from
the
point
of
view
that
you
have
different
versions
of
content
and
you,
where
you're,
seeing
the
wrong
version,
sometimes
in
search
that
is,
is
essentially
the
situation
that
hflang
tries
to
solve.
In
that
you,
you
have
the
the
content
available
for
different
locations
or
in
different
languages,
and
sometimes
the
wrong
one
is
shown
so
with
atrial
flange.
We
can
guide
that
to
be
more
the
the
correct
version.
So
from
from
that
point
of
view,
that
seems
like
the
perfect
scenario
for
implementing
atrial
fling.
A
So
if
you
are
very
kind
of
like
reliant
on
the
right
version
being
shown
to
the
right
users,
then
you
always
need
to
have
some
sort
of
a
backup
plan,
and
my
recommendation
for
backup
is
usually
that
you
have
some
kind
of
a
javascript
powered
banner
on
top
or
on
bottom
or
somewhere.
That
essentially
says
hey.
A
We,
we
have
a
better
version
of
this
content,
for
you
specifically
for
your
location,
for
your
language
and
link
to
it
from
there,
and
that
way
we
can
still
crawl
and
index
all
of
the
different
versions,
but
users.
When
they
end
up
on
the
wrong
version,
they
can
quickly
find
their
way
to
the
correct
version.
So
that's
that's
usually
my
recommendation
there,
but
I
I
think
the
scenario
that
you
described
there
is
is
very
clear
kind
of
like
this
is
what
hreflang
is
for.
A
A
The
next
question
is
also
about
different
countries.
Languages.
We
run
a
website
with
300
index
pages,
all
in
u.s
english,
we're
looking
to
translate
half
of
these
pages
to
spanish,
which
will
be
placed
in
a
subdirectory
on
the
same
domain
and
tagged
as
alternate
language
versions
of
the
us
content.
Is
it
okay
to
translate
only
some
of
the
website's
content,
or
should
we
translate
everything
and
exactly
mirror
the
english
website
to
stand
the
best
chance
of
ranking
in
other
locations?
A
Will
google
perceive
the
website
as
being
less
comprehensive
or
authoritative
to
spanish
users?
If
not
all
content
is
translated?
Is
it
an
issue
if
the
spanish
version
of
a
page
links
internally
to
content,
that
is
in
english?
A
So
so,
first
of
all,
when
when
we
look
at
language,
we
look
at
that
on
a
per
page
basis.
So
it's
not
so
much
that
we
try
to
understand
this
part
of
the
website
is
spanish,
and
this
part
is
in
english.
We
essentially
look
at
an
individual
page
and
say
well.
It
looks
like
this
page
is
in
spanish
and
then,
when
someone
searches
for
something
spanish,
we
will
be
able
to
show
that
to
them.
A
The
I
I
think
the
aspect
of
internal
linking
could
be
a
bit
tricky
in
that
it
could
provide
a
bad
user
experience
if
your
internal
linking
is
like
all
focused
on
the
english
version,
but
if
you
have
individual
pages
which
are
in
english
only
and
you
link
to
them
from
your
spanish
version
that
happens.
I
I
think
that's
that's
something.
That's
pretty
common
across
a
lot
of
different
websites,
it's
it's
just
for!
A
A
I
found
the
search
volume
of
a
brand
say:
tomato
mask
and
tomato
mask
as
one
word
varies:
a
lot
in
japan,
most
customers
search
without
a
space,
but
for
other
countries
the
customers
search
with
a
space
between
the
brand
name.
Is
it
necessary
to
craft
the
content
for
japan
without
a
space
in
the
brand
name
to
rank
higher?
A
A
So
all
of
these
are
different
ways
for
essentially
our
systems
to
try
to
look
at
that
situation
and
say:
oh,
this
is
very
similar
to
to
what
you
had
before
and
we
will
we'll
rank
them
in
a
similar
way,
depending
on
the
the
actual
situation.
That
kind
of
like
very
similar
might
still
be
different
enough
that
you
can
tell
so.
My
recommendation
here
would
be
to
to
really
look
at
the
search
results
and
based
on
that
decide.
A
Does
it
make
sense,
maybe
to
mention
the
version
of
my
brand
name
without
a
space,
because
a
lot
of
people
look
for
it
without
a
space,
in
maybe
a
specific
language
or
in
a
specific
country,
or
is
google
already
figuring
out
that
these
things
are
the
same
thing
and
the
the
search
results
are
similar
enough
that
I
don't
have
to
do
it
myself.
A
So
that's
something
where
I
I'd
kind
of
say.
It
depends
to
to
frustrate
everyone,
but
it
really
is
something
where
you
need
to
test
it
and
you
have
the
the
best
knowledge
of
kind
of
that
problem
space
and
you
need
to
try
it
out
and
see
what
happens
and
you.
You
won't
be
penalized
if
you
have
kind
of
a
version
of
your
brand
name
with
a
space
and
without
a
space
on
your
pages.
A
So
it's
not
so
much
that
you're
taking
a
big
risk
by
also
including
one
version
of
of
your
brand
name
on
your
pages.
So
from
from
that
point
of
view,
I
I
will
try.
A
Translate
will
give
you
some
ideas,
but
it
doesn't
really
give
you
that
nuance
of
what
do
people
actually
do
or
what
do
they
think
when
they
search
and
especially
things
like
word,
barriers,
can
be
very
different
if
you're
not
used
to
a
specific
language,
let's
see,
does
google
treat
urls
with
a
question
mark
at
the
end
as
duplicates
of
the
same
url
without
a
question
mark
at
the
end,
the
question
arises
in
connection
with
redirects
that
will
eliminate
outdated
parameters,
but
not
the
question
mark
or
the
ampersand
at
the
end.
A
I
don't
actually
know
so
for
for
the
most
part,
if
you
have
parameters
at
the
end
or
no
parameters
at
the
end,
we
will
treat
those
as
clearly
separate
urls,
but
we
do
have
some
systems
in
place
that
try
to
do
some
almost
like
lightweight
canonicalization,
for
you
in
that
they
try
to
figure
out
what
simpler
version
of
this
url
could
we
actually
be
showing,
even
if
the
the
website
itself
doesn't
provide
a
rel
canonical
or
doesn't
redirect
to
a
simpler
version
of
a
url.
A
So
a
really
common
one
is,
if
you
have
a
page
called
index.html
and
you
link
to
that,
then
that's
often
the
same
as
just
linking
to
a
page.
That's
called
slash.
So
if
that's
on
your
homepage,
if
it's
website.com
index.html,
if
we
were
to
see
a
link
like
that,
we
could
say
well,
index
html
essentially
is
irrelevant.
Here
we
can
just
drop
that
automatically
and
that
kind
of
canonicalization
happens
essentially
very
early
in
our
systems
and
it
it
takes
place
without
things
like
the
royal
canonical
or
site
maps
or
redirects.
A
All
of
those
other
things-
and
I
don't
know
offhand
if
just
like
a
plain
question
mark
at
the
end-
would
also
fall
into
this
category
so
that
that's
kind
of
the
the
place
where
I'm
not
super
sure.
But
if
you
already
have
this
setup
on
your
website,
then
you
can
probably
tell
fairly
quickly
if
that
extra
question
mark
at
the
end
is
actually
being
used
by
google,
because
if
you
look
at
your
server
logs
you'll
see,
is
that
question
mark
there
or
not?
A
A
My
website
has
recently
been
dropped
for
a
few
very
important
keywords
in
our
primary
niche
adult
toys.
Yet,
for
some
reason,
online
pharmacies
and
health
blogs
have
been
thriving
on
the
traffic
and
my
competitors
me
and
my
competitors
lost
in
this
purge.
Does
google
penalize
adult
sites
for
certain
queries
and
if
so,
is
this
the
reason
that
my
own
website
and
all
my
competitors
have
been
given
the
digital
boots?
From
these
important
queries?
A
I
don't
think
we
penalize
adult
websites
in
that
regard,
but
we
we
do
like
I
mentioned
before
we
have
systems
in
place
that
try
to
figure
out
is
the
intent
of
the
query
actually
to
to
find
something
that
would
fall
into
the
category
of
maybe
adult
content
and
if,
if
the
intent
is
clearly
not
for
someone
to
find
adult
content
with
that
kind
of
a
query
or
for
the
most
part
not
to
find
it
all
content,
then
it
is
something
where
we
will
try
to
filter
those
things
out
and
that's
something
that
usually
makes
a
lot
of
sense
because
sometimes
they're,
I
don't
know
adult
websites
are
named
very
similarly
or
different
types
of
adult
content.
A
That's
named
very
similarly
to
things
that
are
maybe
child's
toys.
There's
things
like
that,
and
you
wouldn't
want
someone
who's
looking
for
a
child
soy
to
actually
run
into
an
adult
toy
website,
just
because
it's
ranking
for
the
same
term.
So
that's
the
kind
of
thing
where
our
systems
try
to
almost
like
silently
figure
out
what
the
intent
is
behind
certain
queries
and
then
to
to
kind
of
adjust
that
so
that
we
show
something
that
matches
a
little
bit
more.
A
What
the
what
the
perceived
intent
is
and
understanding
what
the
intent
is
behind
a
query
is
really
hard
sometimes,
and
we
also
get
it
wrong
sometimes.
So,
if
you
see
certain
queries
where
you're
like
well,
google
totally
messed
up
with
this
query,
because
the
intent
was
clearly
to
find
this
kind
of
content
and
google's
not
showing
any
of
that
content
at
all.
And
it
looks
really
weird,
then
those
are
the
kind
of
things
that
we
would
love
to
have
examples
for.
A
So
it's
not
so
much
that,
like
google,
has
something
against
adult
websites
like
there
are
lots
of
them
out
there
and
people
find
them
and
search
for
them
explicitly.
As
well,
that's
all
perfectly
fine,
but
we
really
just
want
to
make
sure
that
our
search
results
are
such
that
they
kind
of
match
what
people
expect
and
the
the
algorithms
on
our
side
evolve
over
time.
The
expectations
of
users
evolve
over
time.
All
of
this
essentially
means
that
these
things
can
change
over
time
and
that's
kind
of
expected.
A
Let's
see
two
questions
about
content:
do
sponsored
links
with
a
sponsored
link,
help
with
seo
ranking,
so
I
I
assume
this
is
with
the
rel
equal
sponsored
link
attribute
attached
to
a
link
and
no,
they
do
not
help
with
seo
rankings.
The
idea
here
is
essentially
you're
paying
someone
for
for
that
specific
link.
It's
essentially
a
kind
of
advertising.
A
So
from
from
that
point
of
view,
it's
it's
fine
to
have
sponsored
posts
and
to
have
links
in
sponsored
posts
if
they're
flagged
with
the
rel
equal
sponsor.
That's
that's
essentially
the
right
way
to
do
it.
It's
just
that
these
don't
have
any
effect
on
seo.
Initially
and
again.
A
If
people
go
to
your
website
because
they
found
this
link
and
then
they
recommend
it
themselves
and
essentially
that
indirect
effect
is
something
that
can
still
be
very
valuable
and
oftentimes,
especially
new
businesses
will
take
kind
of
an
approach
to
using
advertising
to
initially
drive
traffic
to
their
website
and
if
they
have
something
really
good
on
their
website.
A
A
But
it
can
be
something
that
makes
people
aware
of
your
brand
and
from
that
point
of
view,
could
be
something
where
indirectly,
you
might
have
some
kind
of
an
effect
from
that
and
that
they
search
for
your
brand
and
then
obviously,
if
they're
searching
for
your
brand,
then
hopefully
they
find
you
right
away
and
then
they
can
go
to
your
website
and
if
they
like
what
they
see
there,
then
again
they
can
go
off
and
recommend
that
to
other
people
as
well.
A
How
are
core
web
titles
calculated
in
single
page
apps
only
on
the
first
initial
first
load
or
on
subsequent
page
views
where
the
only
the
body
content
is
updated?
I
don't
actually
know
offhand.
I
believe
we
we
changed
something
in
the
way
that
things
are
calculated
for
the
core
web
vitals
specifically
for
things
like
single
page
apps,
where
otherwise,
you
would
have
a
situation
that
you
have
a
really
long
session
on
a
single
web
page,
and
I
I
don't
know
the
details
offhand,
but
they're
definitely
on
the
the
web.dev
website.
A
C
A
So
from
from
that
point
of
view,
it's
usually
not
so
much
a
matter
that
we
can't
do
it,
but
there
there
are
certain
situations
and
setups
that
don't
work
for
search.
A
Signaling
the
different
types
of
content
that
you
have
so
instead
of
something
like
I
don't
know
a
path,
you
have
a
hash
signal
and
then
the
path
after
the
hash
symbol,
then
that's
the
kind
of
thing
that
probably
would
not
work
for
search.
But
if
you're
seeing
already
hundreds
of
thousands
of
pages
indexed,
then
probably
we
can
index
your
page
as
well.
A
What
I
would
do
is,
first
of
all,
maybe
look
up
the
javascript
based
websites,
documentation.
We
have
on
search
central
in
the
documentation
site.
A
Would
it
work
like
that
and
then
what
I
would
also
do
is
try
to
find
a
sample
of
the
pages
that
are
not
being
indexed
and
run
them
through
the
testing
tools
ideally
find
different
templates
that
are
not
being
indexed.
So
if
you
have
things
like
product
detail
pages
and
category
pages
and
you're,
seeing
the
category
pages
are
not
being
indexed
so
well,
then
I
would
take
a
sample
of
the
category
pages
and
really
test
them.
With
the
testing
tools
to
see.
A
A
From
my
point
of
view,
I
would,
for
the
most
part,
try
to
avoid
a
situation
where
you're
just
setting
up
a
lot
of
infrastructure
just
for
google
and
instead,
if
you're,
going
to
move
to
server-side
rendering
do
it
in
a
way
that
makes
sense
for
your
users
as
well,
because
sometimes
you
will
see
also
a
significant
speed
improvement
by
going
to
server-side
rendering
and
if
you
can
use
that
speed,
improvement
and
say
well.
Also,
google
will
have
an
improvement,
then
that
seems
to
me
like
a
really
good
scenario.
A
The
other
thing
I
I
think
also
to
keep
in
mind
is
that
we,
we
almost
never
index
all
pages
of
a
website,
and
it
might
be
that
kind
of,
like
the
the
number
of
pages
that
you're
seeing
indexed
from
your
website,
now
are
essentially
just
the
number
of
pages
that
we
want
to
index
for
your
website
at
the
moment,
and
we
will
kind
of
improve
over
time.
As
we
see
that
the
the
website
itself
merits
being
shown
more
in
search,
then
we
might
expand
that
and
say
we'll
go
off
and
index.
A
Maybe
I
don't
know
a
million
more
or
something
like
that,
but
that
is
something
that
is
almost
independent
of
the
infrastructure
that
you
use
for
the
website.
So
that's
and
it's
really
hard
to
evaluate,
because
we
we
don't
have
any
kind
of
a
meter
or
something
in
search
console
that
says.
Oh,
we
have
enough
of
your
website,
but
it's
something
where,
if
you
run
the
different
testing
tools-
and
you
see
everything-
looks
good,
google
can
index
it
and
we're
just
not
indexing
that
much.
Then
it
might
just
be
a
sign
that
well.
C
And
we
have
checked
from
like
multiple
tool
like
I
have
read
most
of
the
blocks
and
find
out
like.
If
you
want
to
check
the
rendering
of
the
page,
then
you
can
use
structure
data
testing
tool.
So
I
have
tried
that
tool
as
well.
But
when
I
fetch
through
a
structured
data
testing
tool,
then
I
saw
like
page
content
is
not
come
on
the
html
page.
A
So
that's
definitely
something
I
I
would
look
into,
and
sometimes
there
are
simple
things
like.
Maybe
the
server
speed
is
just
too
slow
or
the
number
of
requests
required
is
too
high
and
you
can
do
things
like
javascript
or
css
bundling
and
make
make
everything
into
fewer
files,
and
then
everything
is
easier
to
render.
C
A
C
Actually,
like
developer,
used
the
js
to
interlink
multiple
of
the
pages
and
they
don't
use
the
pagination
like
they
call
the
data
dynamically
on
the
page
when
we
people
click
on
a
one,
two
three
sign
of
pagination,
but
the
page
is
not
changed
that
time.
So
I
thought
like
this
is
the
issue
in
terms
of
crawler
like
when,
because
crawler
is
not
call
the
js
linked
pages,
they
need
anchor
tag
to
crawl
the
page
or
to
move
to
the
next
page.
A
A
That
sounds
sounds
like
something
to
look
into
too
yeah.
I
think
it's
sometimes
tricky
with
pagination,
but
it's
also
something
you.
You
would
probably
notice
when
you
start
to
look
at
the
the
patterns
of
the
pages
that
are
indexed
and
those
that
are
not
indexed,
because
in
in
the
patterns
you
might
see.
Oh
everything,
page
two
or
page
three
in
a
set
is
not
indexed
then
maybe
like
that
step
from
page
one
to
page
two
is,
is
causing
problems.
A
K
Wow
well
I'll,
say
something
not
for
the
sake
of
saying
something,
but
I
thought
it
was
an
interesting
thread
yesterday
and
I
see
that
barry's
here
as
well
about
you
know,
one
thing
being
the
cause
of
a
problem.
I
saw
that
the
the
threat
and
the
basic
kiss
was
that
unless
there's
a
you
know
a
big
technical
issue
such
as
no
index
in
your
site.
K
Generally,
you
can't
pick
one
thing:
that's
the
cause
or
the
catalyst
for
improving
ranking
and
it,
and
it
sort
of
made
me
think
about
this
quite
a
bit
actually,
because
I
and
many
others
have
been
in
this
situation,
and
one
thing
I
don't
know
if
it's
helpful
to
others,
but
to
think
of
your
your
website
as
your
as
your
house
right
and
you're,
inviting
someone
into
your
home,
obviously
not
during
a
pandemic,
but
you
wouldn't
just
clean
up
one
room
and
leave
the
rest
of
your
house
in
disarray,
and
so
someone
came
to
your
kitchen
and
the
sink
ran
fast.
K
You
know
your
page
speed
like
that.
That's
nice,
but
if
the
rest
of
the
kitchen
is
a
mess,
your
ux
is
a
mess
and
then
the
other
stuff
I
was
thinking
was
like
well
more
analogies
like
food
okay.
So
if
you're
still
in
the
kitchen,
your
food
is
your
your
content
and
you
wouldn't
want
it
bland
or
bad.
You
know
like
low,
so
I
was
really
sort
of.
I
really
liked
that
thread,
because
I
saw
a
lot
of
people
discussing
it,
but
I
was
thinking
you
know.
K
Think
of
it,
your
your
your
website
really
as
a
home,
maybe
the
bathroom
it's
plumbing
or
something
you
know,
the
technical
part.
Your
attic
is
your
storage.
You
can't
get
to
everything
right
away,
but
over
time
people
are
going
to
wind
their
way
through
your
home
through
your
site
and
that
the
more
you
clean
house,
obviously
the
better
your
website
will
be
so
yeah,
but
it
was
something
I've
been
thinking
about.
K
Quite
a
lot
that
you
just
can't
really
look
at
one
thing:
it's,
I
think
glenn
gate
often
talks
about
also
sort
of
the
kitchen
sink
as
he
calls
it.
You
have
to
sort
of
do
everything
you
can't
just
sweep
it
under
the
carpet.
Eventually,
you
have
to
get
to
it.
A
Yeah
yeah,
I
I
think
I
think
it's
worthwhile
to
to
think
of
websites
as
more
than
just
like
this
unnatural
thing,
where
you
just
tweak
some
things
or
set
some
screws
and
then
suddenly
everything
runs
better.
It's
like
if,
if
you
have
a
race,
car
or
even
just
a
normal
car,
and
you
wanted
to
drive
a
little
bit
faster,
you
can
do
a
lot
of
different
things.
A
You
can
make
sure
the
tire
pressure
is
okay,
that
you
have
good
tires
on
that
your
motor
is
oiled
all
of
these
things,
and
it's
like
which
one
do
you
do.
First,
that's
that's
really
hard
to
figure
out
if
your
car
ends
up
using
less
fuel
at
some
point
like
well,
which
of
these
things
cause
it
to
use
less
fuel.
It's
like
it's
all
kind
of
interconnected.
K
Now
you
got
to
make
sure
those
brakes
are
good
too
right,
yeah
at
some
point,
you
have
to
make
sure
that
everything
that
the
that
the
chassis
of
the
car-
heaven
forbid
hits
a
wall
that
it's
that
it's
secure,
that
it's
that
it's
built
right,
yeah
yeah
and
I
I
mean
I
certainly
went
through
it.
Where
you
know
it
was.
It
was
ux.
It
was
content,
it
was
paid
speed.
It
was
ad
monetization.
We
eventually
got
to
everything,
so
I
I
felt
the
pain
when
I
read
that.
G
Yeah
cool
yeah
john,
I
just
remember.
Actually
I
don't
have
a
question
if
you
have
a
like
a
couple
of
minutes,
we
were
talking
a
few
minutes
ago
about
brand
mentions
and
why
you
said
that
yeah,
it's
not
something
that
google
directly
takes
into
account.
If,
if
most
of
the
people
mention
your
brand,
and
you
say
that
your
brand
is
a
scam,
then
maybe
maybe
there's
some
issues
there.
No!
G
A
Yeah,
I
I
think
I
think,
that's
also
one
of
the
reasons
why
it's
really
hard
to
to
use
anything
like
that
with
regards
to
kind
of
understanding
the
almost
like
the
subjective
context
of
of
dimension
is
really
hard.
Is
it
like
a
positive
mention,
a
negative
mention?
Is
it
a
sarcastic
positive
mention
or
a
sarcastic
negative
mentions
like
like?
A
All
of
that,
I
I
think,
makes
it
really
hard
to
say
we
we
can
just
use
that
as
the
same
as
a
link.
So
that's
I
from
that
point
of
view.
I
feel
it's
something
where
like
for
the
most
part,
we
we
don't
mention
it
as
something
that
positively
affects
your
website
or
negatively
affects
your
website.
A
E
C
John
one
more
question
I
have
related
to
like
dome
like
developer,
created
the
dome
and
insert
some
seo
tag
in
it.
So
I
just
want
to
know,
like
google
crawler
crawl,
the
content
from
the
dom
for
angularjs
kind
of
websites,
because
if
we
not
insert
content
in
the
dom
that
google
cannot
read
that
content.
A
Exactly
yeah
yeah,
so
we
render
the
page
and
we
take
the
the
rendered
dom
and
we
use
that
for
indexing.
C
J
C
C
A
Cool
okay!
Well,
let's
maybe
we'll
take
a
break
here.
Thank
you
for
all
for
joining
in
I
I
have
another
one
lined
up
for
next
week,
which
I
don't
know
if
anyone
is
is
actually
interested
in
thinking
about
seo
next
week.
But
if
you
are
you're
welcome
to
join
in
if
you're
watching
this
on
youtube.
A
You're
also
welcome
to
just
submit
questions
and
maybe
see
the
recording
to
see
what
what
happens
so
anyway,
thanks
again
for
all
the
questions
and
for
coming
by
and
hopefully
I'll
see,
some
of
you
again
next
year
or
next
week,
bye,
everyone.