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From YouTube: English Google SEO office-hours from February 26, 2021
Description
This is a recording of the Google SEO office-hours hangout from February 26, 2021. These sessions are open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc.
Find out more at https://developers.google.com/search/events/join-office-hours
Feel free to join us - we welcome webmasters of all levels!
A
B
All
right
welcome
everyone
to
today's
google
search
central
seo
office
hours
hangout.
My
name
is
john
mueller.
I'm
a
search
advocate
on
the
search
relations
team
here
at
google
in
switzerland
and
part
of
what
we
do
are
these
office
hour
hangouts,
where
people
can
join
in
and
ask
their
questions
around
websites
and
web
search.
C
B
Let
us
know
that
the
page
has
changed,
that
we
can
pick
it
up
if
it's
an
important
page
for
you,
then
make
sure
that
you
link
it
from
important
paces
of
your
site
as
well.
So
if
it's
something
that
is
going
on
sale
and
you
think
it's
an
important
sale
then
make
sure
it's
linked
from
your
home
page,
for
example,
so
that
we
can
understand
your
kind
of
your
perception
of
the
importance,
but
there's
no
kind
of
like
workaround
to
making
it
so
that
google
automatically
picks
up
all
of
the
changes
within
your
website.
C
Cool
john
thanks,
so
I
would
be
marking
that
in
sitemap
saying
the
last
updated
date.
Yes,
oh
cool
cool
thanks
john,
so
there
is
an
another
question
of
mine.
So
how
important
is
the
pixel
font
size?
So
probably
one
part
of
my
page
is
in
14
px
and
the
next
part
of
my
page
is
in
around
12px.
So
is
it
going
to
affect
my
ranking.
B
So
if
your
page
can
be
viewed
properly
on
a
mobile
device,
mobile
friendliness
is
still
a
factor
that
we
look
into
for
ranking,
but
otherwise
it
it
doesn't
really
matter
it's
more
something
between
you
and
your
users,
so
that
you
present
something
that
they
can
read.
They
can
understand,
that's
easy
for
them
to
to
kind
of
process.
D
All
right,
pranit,
yeah,
hi
john
good
morning.
It
is
the
first
time
joining
your
call.
So
I
have
a
couple
of
questions.
The
first
one
being
we're
trying
to
get
an
answer
for
this
on
and
from
google
blogs
and
and
getting
some
conflicting
information.
We
have
our
pages
where
we
have
some
faqs
or
content.
That
is
long
enough
for
mobile
views
where
the
user
needs
to
scroll
and
we
are
using,
you
know,
read
more
read.
D
Less
kind
of
you
know
buttons
that
that
expand
and
collapse
the
view
how
much
of
the
content
that
the
user
is
seeing.
My
question
is:
if
we
are
our
page
load,
all
the
data
at
one
time,
so
the
read
more
is
not
loading.
Anything
extra
or
read
less
is
not
you
know
taking
anything
away
from
it.
The
page,
if
you
look
at
the
doc
on
the
network
side,
you
have
all
the
questions.
D
D
Sure
yeah
we
do
we
use
the
faq
mark.
I
mean
this
structure
data
and
everything
is
there
as
well,
and
we
do
the
pro
probably
the
questions
we're
just
not
sure
if
we
need
to
show
the
answers
it.
It
goes
for
a
bad
user
experience
if
they
had
to
keep
scrolling
to
get
to
the
next
one.
So
that's
what
we
were
trying
to
solve,
but
at
the
same
time
make
sure
that
google
is
reading.
Our
pages
second
question
I
have
is
that
on
sitemaps
we
do
we
have.
D
We
don't
have
that
much
of
call
crawl
for
it.
I
think,
and
most
of
many
of
our
pages
are
scrawled
by
google
that
are
not
listed.
I
mean
out
of
the
site
map,
but
when,
when
it
comes
to
sitemap
it
only
crawls
about
you
know,
10
of
the
pages
that
we
put
on
the
sitemap.
D
I
know
that
the
priority
is
not
something
that
google
uses
anymore.
Is
there
any
other
way
that
we
can
say
google
if
you're,
trying
to
crawling
only
10
percent
of
our
pages?
You
know
these
are
our
most
important
pages.
B
B
Usually
that's
like
we
would
start
with
your
homepage
depending
on
the
website,
but
in
many
cases
we
start
with
the
homepage
and
things
that
are
linked
from
the
home
page.
We
would
see
as
being
more
important
than
things
which
are
just
like
I
don't
know.
Five
or
six
steps.
Distance
from
the
home
page
sounds
good.
Thank
you
very
much
sure
all
right
rob.
E
Yes,
yes,
I'm
here
is
there:
is
there
still
any
kind
of
api
access
for
search
console
which
would
give
us
more
information
on
where
the
404s
are
breaking?
Because
I
understand
it
used
to
include
that
the
refer
referring
page
but
our
developer
said
he
looked
into
it
and
it
it
was.
It
was
closed.
The
access
was
closed
nine
months
ago
or
something
is
that
is
that
true,
so
we
can't
actually
access
the
referring
data
anymore.
I.
B
I
don't
think
you
can
see
that
yeah.
So
that's
something
I
think
it's
visible
in
the
index
coverage
report,
but
that's
not
connected
to
the
api
at
the
moment.
B
In
there
I
don't
know
if
it's
in
the
default
downloads,
but
I
mean
we
don't
have
an
api
for
that.
So
it's
all
right
and
if
that
that's
kind
of
the
tricky
part,
I
guess
what
what
I
would
do
in
cases
like
that
is
try
to
crawl
your
website
with
a
local
crawler
and
see
what
comes
back
as
404s
and
where,
where
they
come
from,
oh
okay,
so.
E
Okay.
The
second
question
is
that
we've,
the
new
site
we
launched
a
year
or
two
ago
to
replace
the
other
one
that
you
broke,
the
there
are
some
urls
still
reporting
in
webmaster
tools
that
are
at
least
seven
or
eight
years
old
and
haven't
been
live
for
that
long
and
have
been
four
tend
previously
a
long
time
ago.
Is
there?
Is
there
anything
else
we
can
do
about
that,
or
is
that
perfectly
normal?
These
can't
have
any
external
links
pointing
to
them.
There's
no
way
you
could
be
finding
them
externally.
E
B
E
If
we,
because
the
site
wasn't
live
for
like
five
or
six
years,
we
just
parked
it.
So
if
we
just
four
ten
again
for
six
months
and
see
what
happens
it,
should
I
finally
get
the
point.
B
Yeah,
I
I
don't
think
you
could
guarantee
that
we
just
would
try
those
urls,
because
it
is
one
of
those
things
where
we
we
have
them
in
our
system,
and
we
know
that
at
some
point
they
were
kind
of
useful,
so
we'll
just
kind
of
like
when
we
have
time
we'll
just
retry
them.
It
doesn't
cause
any
problems,
it's
just
we
retry
them
and
we
show
you
a
report
and
tell
you:
oh,
we
tried
this
and
it
didn't
work.
Then
you're,
probably
like
okay,
because.
E
B
No,
that's
that's
perfectly
fine,
that's
completely
natural,
especially
for
a
site
that
has
a
lot
of
churn.
So
if
it's
like
a
classified
site
where
you
have
classified
listings
that
are
valid
for
a
month,
then
you
expect
those
listings
to
drop
out,
and
then
we
like
over
the
years
we
just
collect
a
ton
of
those
urls
and
try
them
again
and
if
they
return
404
or
410.
It's
like
whatever.
E
F
E
B
B
Oh,
I
don't
know
if
the
site
is
actually
still
up,
but
if
parts
of
the
site
are
404
like
whatever
that's
like
a
technical
thing,
it's
like
it
doesn't
matter
and
usually
what
happens
is
we
we
remember
those
urls,
but
we
keep
them
in
more
of
a
low
priority
queue
and
whenever
we
have
time
left
when
we
think
oh,
we
could
so
crawl.
I
don't
know
a
thousand
urls
from
the
site,
we'll
go
and
say:
oh
well,
how
about
we
check
these
old
ones
just
to
make
sure
that
we're
not
missing
anything.
B
B
G
Hi
john,
my
question
is
regarding
the
country
targeting
feature
in
search
console.
So
let's
say
I
have
a
website
xyz.com,
whereby
the
content
on
the
home
page
is
actually
designed
for
users
in
the
u.s.
However,
I
also
have
a
subfolder
xyz.com.
G
Uk.
That's
actually
meant
for
users
in
the
uk.
So
in
this
case,
can
I
actually
use
the
country
targeting
feature
in
such
a
way
that
the
home
page
is
actually
targeting
users
in
the
us
and
then
the
subfolder
slash
uk
is
actually
targeting
users
in
the
uk
and
the
main
reason
for
asking
this
is
because
I'm
not
sure
if
country
targeting
at
home
pitch
level
is
going
to
be
treated
as
a
site-wide
signal
causing
a
country
targeting
at
further
level
to
be
ignored.
B
You
can
definitely
do
that,
so
we'll
look
at
the
most
specific
part
and
use
that.
So,
if
you
have
like
the
rest
of
your
site
is
for
the
us
and
you
have
a
sub
directory
for
the
uk
or
some
other
country,
that's
that's
perfectly
fine.
To
set
up
like
that.
The
important
part
is
that
it's
a
generic
top-level
domain
and
then
you
can
apply
country
targeting
if
it's
a
country
code
top-level
domain,
then
you
wouldn't
be
able
to
do
that.
H
That
pesky
mute
button
question
about
breadcrumbs
structured
data.
The
context
is,
we
have
a
product
detail
page
that
does
not
include
the
product
description
in
the
url,
and
so
we
are
hoping
to
improve
the
user
experience
and
click
through
rate
with
breadcrumbs.
So
we've
marked
up
and
we've
added
the
structured
data.
We've
checked
it
in
the
rich
result
test
tool.
We've
confirmed
that
at
least
a
sample
of
urls
have
been
picked
up
by
google
through
the
breadcrumb
report
in
gse,
but
still
haven't
seen
any
change
in
the
display
url
for
serps.
H
B
Not
necessarily
so
I
I
think
in
search
console,
there's
a
report
for
breadcrumb
structure
data
as
well.
There
is
do
you
see
your
urls
listed
there.
H
So
there's
kind
of
two
observations
there.
Just
before
this
call
I
went
and
picked
one
sample
which
was
in
that
report,
retested
it
and
so
forth,
and
so
it
is
there.
I
did
see
actually
a
very
large
drop
off
in
the
number
of
valid
pages.
H
I
was
hovering
I
think
it's
dropped,
nearly
let's
call
it
70
percent
in
the
last
month,
which
seems
odd
because
I
don't
see
an
uptick
in
errors
or
valid,
with
warnings.
B
B
Yeah,
I
so
so
when
it
comes
to
to
structure
data
and
rich
results
in
general,
we
we
try
to
look
at
it
on
on
several
different
levels,
and
I
don't
know
if
that
applies
so
much
to
breadcrumbs,
but
just
just
to
be
complete
kind
of
the
the
first
things
are
kind
of
from
a
technical
point
of
view
is
a
valid
markup.
It
sounds
like
that's
the
case.
You
can
test
that
with
the
testing
tool.
B
The
the
second
one
is.
Does
it
comply
with
our
policies,
which,
probably
for
breadcrumbs,
is
less
of
an
issue,
because
I
don't
know
breadcrumbs
or
breadcrumbs
it's
hard
to
do
them
in
a
bad
way.
I
guess,
and
the
the
last
one
is
more
of
a
general,
usually
site-wide
signal
that
is
about
the
quality
of
the
site
overall.
B
So
I
I
don't
know
if
that's
the
case
here,
one
one
way
to
roughly
estimate.
If
that's
the
case
is
to
do
a
site
query
for
your
website
and
to
see
if
the
rich
results
are
shown
there
if
the
rich
results
are
shown
there,
but
they're
not
shown
for
normal
queries
and
that's
pretty
strong
signal
that,
from
a
quality
point
of
view,
we're
not
completely
happy
with
your
site
or
at
least
the
the
structured
data
algorithms
there.
B
So
that's
something
you
you
might
want
to
double
check
there.
What
I
would
otherwise
do
is,
if
you
continue
to
see
this
over
a
longer
period
of
time,
like
you
give
it
a
couple
of
weeks
and
it
still
doesn't
show
up,
I
would
definitely
post
in
the
help
forum
and
get
input
from
other
people
there
with
specific
queries
that
you're
using
and
specific
urls
that
you're
looking
at.
H
Okay,
that
sounds
good.
One,
quick
follow-up
to
that
is
presentation
like
are:
are
the
links
in
the
presentation
layer
important
so
is
there
some
rough
requirement
that
you
have
to
have
a
link,
carrot,
link,
carrot
and
so
forth?.
B
No,
not
right,
not
necessarily
oh
yeah,
maybe
maybe
one
thing
else
that
that's
kind
of
usu,
usually
important
for
rich
results
is
we
have
to
be
able
to
see
it
on
the
page
itself,
so
if
these
breadcrumbs
are
not
visible
at
all
on
the
page,
that
might
be
something
where
our
algorithms
are
not
sure,
if
they're
actually
relevant.
For
that
page.
H
They
are
present.
Okay,
invisible.
Can
I
ask
you
one
one
additional
question:
it's
related
to
ssr
real,
quick,
we're
rebuilding
our
approach
to
ssr
your
step
step.
Brother
system.
Bing
has
some
pretty
onerous
requirements
in
terms
of
size
of
document
which
we're
trying
to
fit
our
solution
to
one
of
the
biggest
drags
or
biggest
sort
of
page
bloat
is
related
to
our
hydration
code.
H
So
question
is
for
ssr.
Do
you
see,
would
you
suggest
including
hydration,
particularly
for
user
experiences,
that
have
carousels
so
obviously
you're
gonna,
you're
gonna
use
a
viewport
you'll
look
at
and
try
to
expand
that
so
would
you
suggest
keeping
hydration
for
at
least
googlebot's
consumption
in
ssr.
B
My
guess
is
it
doesn't
matter
so
much
as
as
long
as
the
the
server-side
rendered
content
is
essentially
what
the
user
would
see.
Kind
of
that
update
from
there
to
the
full
version
is
less
something
that
we
would
care
about
from
our
side.
B
Let
me
run
through
some
of
the
submitted
questions
and
I'll
get
back
to
to
all
of
you
who
are
raising
hands
I'll,
try
to
extend
a
little
bit
longer
as
well.
So
we
have
a
bit
more
time
to
get
to
all
of
these
questions
and
probably
won't
make
it
through
all
of
the
submitted
ones
either,
but
we'll
see
how
far
we
can
go.
B
B
Does
it
work
out
like
that?
Is
more
text
better
in
the
eyes
of
google,
I'm
trying
to
convince
those
in
charge
that
it's
not
quite
as
simple
as
that
yeah?
It's.
It's
definitely
not
quite
as
simple
as
that.
From
our
point
of
view,
the
number
of
words
on
a
page
is
not
a
quality
factor,
not
a
ranking
factor.
So
just
blindly,
adding
more
and
more
text
to
a
page
doesn't
make
it
better.
B
It's
it's
a
bit
like
if
you
want
to
present
something
to
to
a
client
who's
walking
in
you
can
give
them
like
a
one
or
two
page
brochure,
or
you
can
give
them
like
a
giant
book
of
information
and
in
some
cases
people
will
want
a
book
with
a
lot
of
information
and
in
other
cases,
people
want
something
short
and
sweet
and
that's
similar
to
search.
B
If,
if
you
have
the
information
that
you
need
for
indexing
for
kind
of
making
it
so
that
users
and
googlebot
understands
what
this
page
is
about,
what
you're
trying
to
achieve
with
it
in
a
short
version,
then
fine
keep
a
short
version.
You
don't
need
to
make
it
longer.
B
Could
that
cause
problems
in
the
long
run
that
shouldn't
cause
problems
in
the
long
run,
in
the
sense
that
we
we
index
what
we
find.
We
show
it
to
users
in
the
search
results
and
they
tend
to
go
there
and
we
kind
of
have
something
that
we
can
show
them
there.
So
that's
essentially
fine.
B
So
that's
something
where
it's
it's
pretty
common
to
have
this
this
kind
of
setup,
but
of
course
it
just
makes
it
harder
for
you
to
track
things
it.
It's
not
an
issue
with
regards
to
seo
or
with
regards
to
google,
let's
say
the
core
web
vitals
values
of
my
website
are
quite
good
compared
to
my
competitors,
however,
my
traffic
is
much
lower
than
my
competitors.
B
Maybe
it's
a
really
fast
website
and
the
data
that
we
use
in
search
is
from
the
chrome
user
experience
report,
which
is
aggregated
from
users
that
are
kind
of
opted
in
to
this
this
kind
of
metric
system
and
that's
essentially
what
what
we
require
and
then
that's
kind
of
the
baseline.
Like
we
have
data
for
your
website.
We
know
that
users
are
seeing
a
fast
website.
B
It
doesn't
matter
if
millions
of
users
are
seeing
that
or
just
I
don't
know,
thousands
of
users
are
seeing
it
so
just
kind
of
the
the
pure
number
of
visitors
to
your
site
is
not
a
factor
when
it
comes
to
core
web
bank
rank
the
core
web
vitals
and
generally
not
a
factor
for
ranking
either.
The
the
other
thing
that
I
do
need
to
mention
here
is
that
core
web
vitals,
the
page
experience
is
at
the
moment
not
not
an
active
ranking
signal.
B
So,
just
because
your
website
is
faster
with
regards
to
core
web
vitals
than
some
competitors
doesn't
necessarily
mean
that
come
may,
you
will
jump
to
position
number
one
in
the
search
results,
so
we
still
require
that
relevance
is
something
that
should
be
kind
of
available
on
the
site.
It
should
make
sense
for
us
to
show
the
site
in
the
search
results,
because,
as
you
can
imagine,
a
really
fast
website
might
be
one-
that's
completely
empty,
but
that's
not
very
useful
for
users.
B
So
it's
it's
useful
to
keep
that
in
mind
when
it
comes
to
core
web
vitals.
It
is
something
that
users
notice.
It
is
something
that
we
will
start
using
for
ranking,
but
it's
not
going
to
change
everything
completely.
So
it's
not
going
to
like
destroy
your
site
and
remove
it
from
the
index.
If
you
have
it
wrong,
it's
not
going
to
catapult
you
from
page
10
to
number
one
position.
B
If
you
get
it
right,
I'm
seeing
some
really
strange
issues
with
paged
index
without
content
report
and
search
console
pages
that
clearly
have
content
are
showing
up
in
the
report
and
dropping
in
and
out
of
the
index.
For
example,
the
homepage
of
a
big
site-
I
have
seen
a
few
other
people
talking
about
the
same
issue.
B
Have
you
seen
anything
on
your
end,
so
I
had
to
double
check
what
this
this
report,
or
this
category
of
issues
actually
was
which
kind
of
points
at
me
not
actually
seeing
a
lot
of
reports
about
this.
B
So
that's
kind
of
one
one
aspect
here
that
means
to
me
that
if
you're
seeing
issues
in
this
regard
with
your
website,
then
I
would
send
I
would
go
to
the
webmaster
help
forum
and
list
your
explicit
urls
and
the
issues
that
you're
seeing
maybe
some
screenshots,
so
that
folks
there
can
take
a
look
and
the
folks.
There
can
also
escalate
that
to
googlers
to
kind
of
review
in
a
little
bit
more
detail.
What
actually
is
happening
there.
B
The
cases
where
I
have
seen
this
happen
from
before
we
started
showing
it
in
search
console,
are
usually
cases
where
there's
some
kind
of
issue
on
either
the
cdn
that
you're
using
or
the
server
itself.
B
So
one
example
that
that
I've
seen
in
the
past
is
the
cdn
is
somehow
set
up
that
some
requests
go
to
some
node
that
doesn't
have
the
full
content
and
essentially
the
the
node
returns
a
200
status
code,
but
a
completely
empty
response.
F
It's
really
bizarre
yeah,
like
I'm
seeing
you
know,
I
can
see
it
happening
for
a
couple
days
and
then
the
url
will
show
up
as
normal
everything
looks
fine
in
the
live
inspector
tool.
I
checked
the
cdn.
I
checked
our
our
bot
blocking
platform
that
we
use
everything
looks
normal,
so
I'm
I'm
really
banging
my
head
against
the
wall.
F
I
did
upload
it
to
the
the
webmaster
help
forum
and
I
haven't
heard
back
from
anybody
yet,
but
I
did
see
I
I
saw
like
a
couple
people
on
twitter
and
read
it
talking
about
the
same
thing.
So
I'm
wondering
if
it
might
be
a
similar
bug
that
we
saw
like
back
in
october.
B
Now,
if
you
can
link
to
the
forum
thread
here
in
the
chat,
I
can
copy
it
out
afterwards
and
take
a
look.
E
B
Cdn
thing
where
you,
when
you
test
it,
you
don't
really
see
it,
but
when
google
ips
test
it
then
sometimes
we
see
it.
Sometimes
we
don't
and
I
can't
always
kind
of
pinpoint
exactly
what
is
happening
there,
but
I
usually
when
I
look
at
the
logs,
I
can
see.
Oh
it's
like
this
file.
Size
is
10,
kilobytes,
10,
kilobytes
and
then
zero
and
then
10
kilobytes.
Again,
then,
usually
that
kind
of
helps
to
pinpoint
some
of
the
times
when
it
happens.
B
I
J
F
B
B
These
target
spanish
speakers,
spanish
speakers
in
latin
america
and
spanish
speakers
in
the
us
respectively,
all
have
haflang
set
up
across
potentially
duplicate
pages,
while
the
es.domain.com
has
hr
flying
for
es
and
eses.
So
two
versions,
the
other
one
latin
american,
gets
picked
up
and
ranked
for
spain.
B
I'm
seeing
it
particularly
in
news
carousels
with
articles,
but
it
also
happens
with
featured
snippets.
Is
there
something
else
I
can
do
to
ensure
the
correct
version
is
ranked
in
the
correct
country?
B
So
I
think
the
the
absolute
short
answer
is
no.
You
cannot
guarantee
that
we
will
always
show
the
right
version
in
the
right
country.
So
that's
kind
of
I
I
think
awkward
truth,
but
I
I
think
it's
it's
something
that
you
have
to
assume
will
be
the
the
case
that
there
are
situations
where
we
don't
get
it
right,
and
if
you
can
recognize
that
a
user
is
coming
to
the
wrong
version
of
your
site,
then
I
would
show
a
banner
and
try
to
catch
that
on
your
side
as
well.
B
This
is
also
useful
for
all
of
those
cases
where
people
find
other
ways
to
get
to
your
website,
be
it
through
social
media
or
just
following
old
links
on
on
across
the
web
kind
of
making
it
to
your
site,
and
then
they
end
up
on
the
wrong
version.
With
a
banner
on
your
site,
you
don't
cause
any
issue
for
indexing,
and
users
can
find
the
right
version
in
general
for
this
kind
of
setup
that
you
have
there.
B
So
if
you're
targeting,
I
don't,
know
five
or
six
countries
in
latin
america
for
spanish,
you
need
to
add
those
versions
in
the
ahreflink
set
there
too,
and
it's
fine
to
have
them
all
land
on
the
same
page,
but
they
all
need
to
be
there
because
without
the
hreflang
connection
there,
we
will
assume
that
this
is
just
a
separate
page
in
spanish
that
we
can
also
show,
and
then
we
don't
know
that
this
is
actually
part
of
that
cluster.
B
Of
pages
that
you
have
where
you
have
one
version
for
spain,
one
version
for
all
of
the
spanish-speaking
countries
that
are
not
mentioned,
but
rather
like
with
all
of
those
country
links
in
there
as
well.
We
can
understand
that.
Oh,
this
one
is
actually
the
right
one
to
show
for
individual
countries.
B
B
B
One
approach
could
be
to
say
that
you
swap
the
hf
laying
around
a
little
bit
as
well,
that
you
say
maybe
for
latin
america.
You
have
a
lot
of
countries
for
latin
america
in
spanish,
that
you
treat
that
one
as
a
default
spanish
version-
and
you
have
the
spanish
for
spain
version.
Instead,
then
you
just
have
one
country
version
and
then
kind
of
the
default
version
for
spain
for
spanish
and
then
you'd
have
fewer
sets
of
hiv
links
to
maintain,
but
it
kind
of
depends
on
the
way
that
you
have
your
website
set
up.
B
I
believe
that
when
I
run
a
test
with
lighthouse
in
chrome
for
page,
this
test
will
use
my
connection.
Therefore,
the
location
of
the
test
is
my
exact
location,
but
when
I
use
page
speed
insights
a
test
will
run
on
a
server
close
to
me
in
this
case
somewhere
in
brazil.
B
Am
I
right
would
this
this
information
would
be
nice
to
have
in
the
tests,
so
I
don't
actually
know
where
page
speed
insights
comes
from,
or
I
mean
where
the
server
accesses
your
site
from,
but
in
general,
all
of
these
lab
tests
are
predictions
of
what
users
might
see.
B
What
we
use
is
the
field
data
which
is
based
on
what
users
actually
see
and
for
that
we
use,
obviously
what
users
see
so
their
location,
their
connections,
their
devices
and
that's
usually
something
that
mirrors
a
lot
closer.
What
what
your
normal
audience
would
see.
So
you
don't
really
have
to
worry
about
where
those
lab
tests
are
coming
from
as
well.
B
When
our
post
ranks
for
long
tail
keywords
with
less
traffic
volume,
it's
said
it
should
also
start
to
get
ranked
for
shorter
keywords.
How
can
I
make
that
happen
so
yeah?
I?
I
think
everyone
wants
this
as
kind
of
a
quick
way
to
rank
for
more
like
higher
volume
queries,
and
I
I
think
the
short
answer
is
there
is
no
magic
solution.
B
So
that's
something
where
I
was
like
all
of
the
usual
seo.
Advice
applies,
there's
no
simple
trick
to
say:
I
want
to
go
from
long
tail
traffic
to
short
tail
traffic,
there's,
no
setting
that
you
can
do
there,
my
pages,
including
the
home
page,
and
I
have
a
date
in
the
search
results,
just
like
blog
posts.
Why
is
that?
And
how
can
those
dates
be
removed?
B
The
website
itself
is
built
on
wordpress.
So
the
essentially
the
short
answer
is
we.
We
found
a
date
and
we
started
to
associate
it
with
your
pages
and
we
think
it's
sometimes
useful
to
show
to
people
in
the
search
results
and
that's
essentially
why
we're
showing
that
as
a
part
of
the
snippet
of
the
page,
there
is
no
simple
approach
to
not
showing
any
date
at
all.
So
there's
no
meta
tag
that
you
can
use
to
say
like
no,
don't
show
any
date
in
the
snippet.
B
The
the
one
thing
you
can
do
is,
of
course,
remove
mentions
of
a
date
on
your
pages
and
then,
if
we
don't
have
a
mention
of
a
date
on
a
page,
then
that
makes
it
less
likely
that
we
show
a
date.
But
if
these
are
blog
posts
and
the
blog
posts
have
data
associated
with
them,
then
obviously
you'll
have
those
dates
somewhere
in
general.
B
For
your
pages,
the
date
itself
is
not
a
ranking
factor,
so
it's
not
that
you
need
to
push
something
in
there
or
that
you
need
to
kind
of
make
it
look
like
the
date
has
changed.
It's
essentially
just
a
part
of
the
snippet
that
helps
inform
the
users
of
when
this
page
has
changed,
and
sometimes
they
like
to
see
that
our
page
has
been
stable
for
longer.
Sometimes
they
like
to
see
that
our
page
has
been
freshly
updated,
it
really
kind
of
depends
there.
B
Why
does
google
add
to
my
website
title
the
name
of
my
brand
before
the
defined
title?
So
I
have
my
title
set
like
this
red
shoes
dash
my
domain
name,
but
google
rewrites
the
title
to
my
domain
name
and
then
red
shoes
with
and
without
javascript.
The
source
code
looks
good,
but
google
still
rewrites
the
title.
B
There's
also
no,
no
quick
fix
for
this.
Essentially,
we
sometimes
rewrite
titles
to
try
to
make
them
a
little
bit
easier
to
understand
for
users
and
sometimes
that
results
in
this
weird
swapping
of
like
the
page
title
and
the
site
title,
because
we
try
to
recognize
those
separately
and
that
can
sometimes
happen
in
general.
That's
not
something
that
causes
any
problems.
B
So,
however,
if
you're
running
across
situations
where
this
kind
of
swapping
or
in
general,
the
rewriting
of
your
title,
causes
problems
and
that
it's
like
not
understandable
at
all,
then
I
would
go
to
the
webmaster
help,
forums
and
kind
of
present
your
case.
There
show
some
screenshots
of
some
queries
and
the
the
pages
that
you
have
on
your
site
and
see
if
there's
something
that
others
have,
that
might
give
you
some
tips
on
what
you
can
do
to
improve
in
general
when
we
rewrite
titles
completely.
B
So
in
particular
things
like
just
a
collection
of
keywords
or
a
lot
of
stuff
text
when
you
just
put
like
keyword
stuffing
into
the
title
or
you
just
try
to
include
as
much
as
possible
in
the
title-
that's
not
really
relevant
to
the
page,
then
that's
something
where
algorithms
might
say.
Oh
this,
this
title
is
really
weird:
we
need
to
figure
out
how
we
can
make
this
better
so
that
users
actually
want
to
go
there.
B
So
that's
something
where
sometimes
the
folks
in
the
forum
can
point
you
at
that.
With
regards
to
the
length
of
the
title,
that's
totally
up
to
you.
Sometimes
a
longer
title
is
useful
for
a
system.
Sometimes
a
shorter
title
is
useful
for
our
systems.
It
kind
of
depends
on
what
you
want
to
show
to
people
in
the
search
results.
B
B
So,
in
particular,
if
you're
searching
for
this
really
long
convoluted
phrase
where,
like
anyone
who
looks
at
that
query,
can
say:
well,
it's
like
you're,
probably
the
only
person
in
the
world
who
would
search
like
that.
Then
that's
something
where
our
algorithms
or
our
engineers
might
look
at
that
and
say.
Well,
we
we
don't
really
have
time
to
fix
this.
B
One
query,
because
there
are
maybe
five
five
queries
like
this,
which
happen
every
month
and
like
we
can
spend
a
lot
of
time
trying
to
figure
out
a
solution
to
this,
but
it's
not
really
an
effective
use
of
our
time.
Whereas
if
you
can
come
to
us
with
a
query
that
is
really
more
or
less
generic,
where
you
can
look
at
it
and
see
well,
there
are
probably
thousands
or
millions
of
people
searching
like
this
every
day.
B
B
So
we
wouldn't
go
in
there
and
say
we'll
manually
tweak
the
title
that
we
show
here,
but
rather
we'll
improve
the
algorithms
that
we
use
to
create
titles
in
general
and
use
this
one
situation
as
a
kind
of
a
test
case
recently
in
my
core
web
vitals
feature
in
search
console.
There
are
big
fluctuations
before
the
17th
of
february,
which
green
urls
go
down
to
zero
in
favor
of
yellow
urls
and
then
one
month
later,
the
situation
re
reverses.
B
Why
does
that
behavior
in
search
console
report?
If
I
didn't
do
anything
in
in
the
performance,
it's
hard
to
say
without
having
a
little
bit
more
information
like
which
which
site
you're
talking
about
in
particular-
and
it
feels
like
something
where
also
maybe
folks
in
the
forum
might
be
able
to
jump
in
and
provide
some
help
there.
B
But
I
I
think
what
what
sometimes
happens
with
these
reports
is
that
if,
if
a
metric
is
right
on
the
edge
between
green
and
yellow,
then
if,
for
a
certain
period
of
time,
the
measurements
tend
to
be
right
below
the
edge,
then
everything
will
swap
over
to
yellow
and
it'll.
Look
like
oh
green
is
completely
gone.
Yellow
is
completely
here
and
when
those
metrics
go
up
a
little
bit
more
back
into
the
green,
then
it'll
kind
of
swap
back
and
those
small
changes.
They
can
always
happen
when
you
make
measurements.
B
And
it's
to
me,
this
kind
of
fluctuation
back
and
forth
points
more
towards
like
well.
The
measurement
is
kind
of
on
the
edge,
and
it's
the
the
best
way
to
improve.
This
is
to
kind
of
try
to
provide
a
bigger
nudge
in
the
right
direction
so
that
it's
less
like
just
between
those
two
versions,
but
rather
it's
like
clearly
on
the
green
side,
so
that
might
be
an
approach
that
you
could
take.
B
There
is
try
to
figure
out
like
why
is
it
like
almost
yellow
and
not
not
purely
green
and
see
if
there's
something
that
you
can
push
to
make
it
so
that
it's
really
kind
of
strong
green?
The
tricky
part,
of
course,
is
you
don't
see
any
more
fine-grained
information
between
between
that
you
just
see
bad
middle
and
then
good.
B
So
it's
it's
harder
to
tell
it's
like.
Am
I
barely
in
the
green,
or
am
I
completely
in
the
green,
especially
with
the
the
field
data
with
the
chrome
user
experience
report
data?
You
see
a
little
bit
more,
the
exact
numbers
that
users
saw
on
aggregate
and
with
the
lab
tests.
Of
course
you
have
a
lot
more
fine-grained
information
on
what
exactly
might
be
causing
this
or
what
the
numbers
actually
look
like
when
you
do
kind
of
this
artificial
prediction
of
what
users
would
see.
B
B
I'm
just
going
down
the
order.
As
I
see
the
the
folks
have
raised
their
hands
in
in
the
hangout,
which
is
really
useful
feature
now
now
that
I
think
about
it.
Amos.
I
Yeah
hi
john,
I
have
a
question
about
the
find
results
on
feature
that
we've
been
seeing
mostly
in
the
european
markets,
so
I
couldn't
find
any
documentation
on
how
to
optimize
for
find
results
on.
Is
there
anything
available.
B
I'm
not
aware
of
anything
specific
there.
It's
my
understanding
is
that
something
that
is
mostly
algorithmic
in
that
we
try
to
recognize
which
sites
show
there
and
we
kind
of
show
that
automatically.
But
I
don't
think,
there's
any
structured
data
or
anything
specific
that
you
can
do
to
kind
of
like
force
that
or
encourage
that.
I
Yes,
because
I
can
see
it's
kind
of
mostly
for
listing
sites,
so
it's
a
bit
inconsistent
and
some
sites
in
our
group
are
appearing,
and
some
aren't
so
it's
hard
to
understand
whether
we
need
to
do
anything
or
not
in
in
addition,
in
google,
slash
console,
there's
no
way
to
also
filter
for
clicks
coming
through.
That
is
that
something
that's
going
to
come.
B
I'm
I'm
not
aware
of
anything
coming
there
in
with
regards
to
search
console.
My
my
feeling
is:
it's
also
something
which
is
rare
enough
that
probably
a
search
console
team
wouldn't
make
a
special
report
or
kind
of
an
attribute
for
that.
I
B
I
A
Yeah
john,
so
I
have
a
situation
where
I
can
see
84
valid
pages
in
the
search
console
when
I
check
it
through
site
colon,
it
just
pops
up
four
urls
and
this
situation
is
being
pervading
from
last
four
weeks.
A
So
I'm
just
trying
to
understand
what
could
go
wrong
so
continuously
checking
all
the
parameters
and
basic
things
like
crawl,
stats,
robot,
site
map,
etc.
Is
there
something
you
can
hope
for
or
twice.
B
What
can
always
happen
is
that
we
have
multiple
data
centers
and
what
what
you
see
in
the
search
results
might
not
be
completely
reflected
on
what
you
see
in
this
cert
in
search
console
because
search,
console
kind
of
tries
to
pick
the
the
overall
view
of
your
website,
and
it
might
be
that
in
a
lot
of
data
centers,
these
pages
are
not
indexed
at
the
moment.
So
search
console
might
say:
oh,
but
I
see
them
indexed,
but
you
when
you
try
them
out,
you
don't
actually
see
them.
B
So
that's
something
that
sometimes
just
settles
down
over
time
that
that
might
be
something
that
is
happening
there.
Of
course,
if
you're
seeing
very
few
pages
indexed
for
your
website,
it
might
also
just
be
a
sign
that
our
systems
are
not
really
sure
what
they
should
be
indexing
from
your
website
and
usually
especially
with
regards
to
smaller
websites.
It's
something
where
we
try
to
index
as
much
as
possible.
B
So
if
you're,
just
seeing
four
pages
out
of
say,
I
don't
know
20
pages
indexed,
then
that
to
me
suggests
either
a
a
critical
technical
issue
or
a
critical
quality
issue
where
our
systems
are
really
like
they're
trying
to
get
these
things
indexed,
but
either
for
technical
reasons,
which
you
would
see
in
search
console
or
for
quality
reasons.
We
were
not
able
to
actually
index
them
quality
issues
you
probably
wouldn't
see
in
search
console
you
kind
of
have
to
deduce
them
based
on
things
technically
being
indexable,
but
our
system
saying
well.
A
It
is
actually
public
for
last
two
months
and
the
situation
is
going
on
where,
if
I
check
the
website
through
site
colon,
sometimes
it
pops
up
one
page.
Sometimes
it
pops
four
pages-
and
you
know
things
like
you
know-
are
continuously
uncertain
and
I'm
just
trying
to
understand.
A
If
there's
something
what
should
I
do
in
that
case,
because
I've
checked
the
basic
things
are
correct
as
well,
but
you
know
you
know.
Yesterday
there
was
two
pages
that
were
indexed
I
checked
through
site
colin
and
today
it
was
just
one
page,
so
not
sure
what
is
going
on.
B
Now
it
feels
very
similar
to
to
the
previous
case
and
yeah.
I
think,
if
you're
really
sure
that
they're
not
technical
issues
involved,
then
I
would
try
to
like
figure
out
if
there's
something
from
a
quality
side
that
you
can
do
to
significantly
make
steps
forward
there.
The
other
thing,
of
course,
is
in
particular
with
new
websites.
B
So
that's
something
that
you
could
also
kind
of
work
on,
especially
with
with
a
new
website
so
similar
to
a
new
business.
When
you
open
up
a
new
business,
you
don't
just
like
open
up
a
new
business,
but
rather
you
go
to
places
where
people
are.
You
do
advertising.
You
do
other
things
to
kind
of
like
make
it
known
to
people
so
that
they
start
coming
to
you
and
then
over
time.
You
kind
of
grow.
Your
your
client
base
people
who
are
regular
and
keep
coming
back,
who
recommend
your
business
to
other
people.
B
So
that's
the
same
thing
kind
of
thing
that
you
would
need
to
do
with
an
e-commerce
site
or
any
other
site
that
you
open
up.
You
kind
of
need
to
build
up
that
first
critical,
mass
first
and
then
really
have
something
fantastic
so
that
when
they
go
away,
they
say
well.
I
need
to
recommend
this
to
my
friends
and
that's
not
or
usually
less
a
technical
factor,
so
less
something
where
you
just
need
to
get
some
technical
meta
tags
right
and
like
submitting
things
in
the
right
way.
A
All
right
so,
with
this
website,
the
last
cached
page
is
of
december
11.
So
luckily
the
home
page
gets
available
today.
But
if
I
check
the
cast
variant,
it
is
still
off
december
11th,
so
I'm
just
trying
to
figure
it
out,
we'll
obviously
discuss
later.
I
can
send
you
the
link
but
yeah
thanks
for
being
site.
B
Yeah
I
I
would
definitely
go
to
the
help
forum
for
something
like
that,
because
that's
something
that
folks
there
can
take
a
look
at
various
things
and
give
you
a
little
bit
of
advice.
Sometimes
it's
also,
I
don't
know
the
the
hard
to
take
advice
of
like.
Oh,
your
website
really
looks
out
of
date
or
something
like
that
where
you
sometimes
need
a
little
bit
of
a
nudge
to
to
go
past
from
like.
Oh,
this
is
my
baby.
B
Everything
is
perfect
and
to
understand
like
oh
actually,
I
need
to
improve
some
things,
but
that's
that's
always
useful.
I
think,
to
hear
sometimes
right
thanks
all
right,
robin.
J
Yes,
can
you
hear
me?
Yes,
oh
good,
I
wasn't
sure
my
my
mic
was
active,
so
I
would
like
to
follow
up
a
little
bit
on
the
page
title
answer
that
you
gave
before
you
indicated
that
the
length
is
not
really
a
matter
a
matter
because
I
mean
the
conventional
wisdom
has
been
for
many
years
that
you
want
to
have
a
title
tag
that
is,
as
that
is
lim
as
a
room
within
like
the
google
presentation.
J
So
it
doesn't
end
with
a
dot
or
dot,
because
we
are
also
building
some
correct
new
new
coding
for
our
product
detail
pages
and
so
we're
setting
it
up
as
a
product,
designation
and
then
the
product
category,
because
the
product
designation
itself
doesn't
say
a
lot
of
the
products.
J
But
if
you
combine
the
two,
you
will
get
a
good
sense
of
what
the
product
is
and,
more
specifically,
what
what
it's
named
and
in
some
cases
our
products
are
bundled
together,
which
means
that
there
are
several
product
descriptions
in
a
row,
so
to
speak,
which
will
extend
the
title
to
a
lot
more
than
72
characters,
or
something
like
that.
J
So
it
will
be
broader
than
the
allowed
pixel
width
in
the
serp,
but
as
long
if
I
understand
you
correct
as
long
as
we
also
have
the
same
content
on
the
page
well
represented
as
in
the
title
tag,
this
is
not
really
a
problem.
B
Now
I
mean
it's,
it's
definitely
not
a
problem
in,
in
the
sense
that
your
pages
will
rank
worse
in
a
case
like
this.
For
for
the
title
tag,
it's
less
a
matter
of
what
we
also
find
in
within
the
text
body
of
a
page,
because
the
title
can
be
different
in
regards
it
doesn't
have
to
be
the
same
as
the
heading,
for
example,
on
a
page
for
the.
I
guess.
B
B
That
is
very,
I
don't
know
where
you
found
that
it's
very
useful
for
users
or
where
you
found
that
users
respond
to
it
very
well
and
that's
something
where,
if
you
have
a
specific
title
that
you
want
to
use
and
fine
use
that
if
you
have
a
longer
title
that
is
automatically
generated
based
on
the
product
that
are
shown,
then
sometimes
that
title
is
just
a
bit
longer
and
the
dot
at
the
end
does
not
mean
that
we
don't
use
the
rest
for
ranking
it's
just.
We,
we
can't
show
everything
there.
B
The
the
other
part,
I
think,
is
sometimes
we
show
shorter
titles
in
search,
and
sometimes
we
show
longer
titles.
I
think.
Sometimes
we
even
show
like
two
line:
three
line:
titles,
not
100
sure,
if
that's
like
always
the
case,
but
it's
definitely
not
the
case
that
you
need
to
target
exactly
72
characters
and
then
that's
like
the
perfect
title.
It's
it's
kind
of
this
mix
of
you
need
to
provide
information
for
us
so
that
we
can
rank
your
pages
properly.
B
You
ideally
provide
that
in
a
way
that
is
encouraging
for
the
user
that
they
understand
what
the
page
is
about
and
that
it's
interesting
for
them
to
click
on
it,
because
it's
like
that's
kind
of
the
the
way
that
you
get
traffic
from
search
and
and
at
the
same
time,
if
you
have
a
very
large
website,
you
need
to
do
that
in
some
way
that
you
can
automate
for
for
the
pages
that
you
can't
manually
create
titles.
B
For
so,
if
it's
an
e-commerce
site,
you
can't
realistically
create
a
title
for
every
million
products
that
you
might
have.
So
you
kind
of
have
this
mix
of
some
things.
You
create
manually
to
really
find
target
a
specific
title.
Other
things
you
you
just
leave
automated
in
a
way
that
works
optimal,
but
at
the
same
time
saves
you
time.
J
Yeah
yeah,
that
that
is
what
I
thought
but
yeah.
Thank
you
very
much.
B
Cool
okay,
let
me
take
a
break
here
and
pause.
The
recording
I'll
stick
around
a
little
bit
longer.
If
any
of
you
have
more
questions
and
comments,
we
we
can
definitely
do
that
and
yeah
cool
okay.
Let
me
pause
and
thank
you
all
for
joining
thanks
for
watching
so
far,
thanks
for
all
of
the
questions
that
were
submitted
always
cool
to
see
what
it
all
is
happening,
all
right.