►
From YouTube: English Google SEO office-hours from June 25, 2021
Description
This is a recording of the Google SEO office-hours hangout from June 25, 2021. These sessions are open to anything search & website-owner related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc.
Find out more at https://goo.gle/seo-oh-en
Feel free to join us - we welcome folks of all levels!
A
All
right
welcome
everyone
to
today's
google
search
central
seo
office
hours
hangout.
My
name
is
john
mueller.
I'm
a
search
advocate
at
google
in
switzerland
and
part
of
what
we
do
are
these
office
hour
hangouts,
where
people
can
join
in
and
ask
their
questions
around
their
website
and
web
search
and
as
always,
lots
of
questions
were
submitted
already,
and
it
looks
like
a
bunch
of
you
already
have
your
hands
raised.
A
B
John
hello,
everyone
hi,
so
basically
my
question
about
something
popular
on
the
internet.
When
we
are
doing
some
research
about
the
ceo
about
the
end
of
domain
name,
I'm
not
talking
about
the
us
dot.
B
A
I
don't
think
that's
right,
so
we
we
generally
don't
differentiate
between
the
different
generic
top-level
domains.
We
we
mostly
differentiate
between
country
code,
top-level
domains
and
generic
ones
for
geo-targeting,
but
within
the
generic
ones.
Like
pick
pick
whatever
you
want,
whatever
is
available
to
you.
B
A
Okay,
thank
you.
A
lot
sure,
let's
see
ahmed.
B
Hi
john
I'm
ahmed
from
turkey,
I'm
a
nationalist
at
virginia
marketing
agency,
and
my
question
is
on
a
multilingual
website.
When
we
use
our
target
language
in
our
urls,
there
can
be
some
symbols
and
numbers
instead
of
letters
in
some
languages
because
they
are
not
supported.
So
my
question
is:
is
that
effect
seo?
Because
some
websites
use
this
use,
this
url
structure
and
some
of
them
use
only
english
in
their
urls,
even
though
the
content
on
the
page
is
another
language.
So
that's
the
correct
usage
of
this.
A
So
it's
something
that
I
would
primarily
do
for
users
and
users
might
care
if,
for
example,
something
is
in
english,
but
the
actual
content
is
in
in
turkish
or
in
french
or
whatever.
So
that's
something
where
I
would
focus
on
on
the
user
aspect
rather
than
the
seo
aspect.
From
from
a
search
point
of
view,
we
can
deal
with
any
url
that
is
valid
essentially,
but
from
from
a
user
point
of
view,
some
some
types
of
urls
are
just
a
little
bit
more
confusing
than
others.
A
A
So
that's
something
where,
from
an
seo
point
of
view,
it's
fine,
but
from
a
user
point
of
view
it's
confusing
and
with
regards
to
different
language
content.
I
I
think,
if
you
can
localize
the
the
part
of
the
url
with
with
that
kind
of
refers
to
your
content.
I
think
that
makes
sense
from
a
user
point
of
view,
because
it
gives
them
a
little
bit
more.
The
feeling
that
this
is
actually
content
for
me
and
not
just
content
in
english,
but
from
an
seo
point
of
view,
I
don't
think
it
matters.
A
C
Hi
john
hi
question,
so
one
question
is:
we
have
a
client,
he
has
e-commerce
site
and
they
have
a
blog.
Now
we
have
noticed
they
have
a
lot
of
blog
posts
or
blog
posts
which
are
not
doing
well
on.
Google
search
result
like
they
are
not
getting
any
organic
piece
at
all
for
a
long
time,
so
we
have
decided
to
remove
this
blog
post
now.
The
problem
is,
we
use
those
blog
posts
for
interlinking
to
other
product
page,
and
if
we
remove
this
blog
post,
that
means
those
product
will
lose
some
interlinking.
A
Maybe
maybe
I
mean
if
if
these
are
blog
posts
that
don't
get
a
lot
of
visibility
anyway,
where
search
engines,
don't
don't
treat
them
with
a
lot
of
respect?
Essentially,
then
those
links
are
not
going
to
matter
anyway.
A
C
And
the
second
thing
is
about
a
website:
we
change
the
domain
name
for
the
website
in
april
now,
when
we
check
on
google
search
console,
it
is
still
showing
that
google
is
moving
the
old
domain
to
new
domain.
So
it's
okay.
So
when
it
starts
on
google
using
the
old
domain
name,
it
looks
like
there
are
a
lot
of
old
domain
name.
Url
are
still
available
on
google
search.
Now.
A
From
from
a
search
point
of
view,
I
don't
think
we
care,
I
I
think,
probably
where
you
might
see
a
difference
is
in
google
analytics.
But
that's
more
with
regards
to
how
google
analytics
tracks,
how
people
come
to
your
site
and
that's
that's
not
something
that
we
would
use
for
search.
C
Okay,
because
what
we
see
that,
after
changing
the
domain
name,
the
organic
traffic
drop
a
lot
compared
to
the
previous
month,
so
we
don't
know
actually
whether
how
it
is
being
tracked,
whether
it
is
the
organic
or
referral
so
a
little
bit
confused.
That
is
why
I'm
asking
this
question:
yeah.
A
D
Ashwani
yeah
hi
john
hi,
everybody
very
good
morning,
john.
Actually,
I
have
a
couple
of
questions
related
to
international
targeting
and
multilingual
targeting
okay.
So
my
first
question
is:
if
suppose
I
have
a
website
dot
com
website
and
I
am
from
india
and
now
I
wanted
to
promote
that
website
in
brazil.
Okay,
so
I
use
slash
br
directory
okay
for
brazil.
So
now
my
question
is:
should
I
translate
my
complete
website
or
if
I
only
want
to
try
like,
I
only
want
to
promote
five
or
ten
products
there
in
brazil.
D
So
my
question
is:
do
I
need
to
translate
my
complete
website,
or
only
four
or
five
pages?
We
need
to
just
translate
and
put
it
on
the
sub
directory.
Just
this
question.
A
D
Okay,
and
the
second
thing
is,
if
suppose,
I
am
adding
something
in
portuguese
language
inside
our
subdirectory
website,
but
I'm
not
adding
those
content
in
a
parent
website
like
dot
com
website.
So
does
it
affect
any
seo.
A
That's
that's
also.
Fine,
I
mean
mean
the
the
main
thing
to
keep
in
mind
is
that
if
someone
is
searching
for
that
specific
content
that
you
have
in
just
one
language,
it
can
happen
that
that
one
language
page
shows
up.
So,
for
example,
if
you
have
a
specific
product
in
portuguese
that
you
offer
in
portuguese,
but
not
in
english,
and
if
someone
in
english
searches
for
that
product
name,
then
we
can
still
show
the
portuguese
page.
D
Okay,
and
do
I
need
to
like
create
a
sitemap
for
those
directory
or
submit
it
in
the
search
console.
D
Okay:
okay,
I
understood
that
understood
on
one
more
thing.
If
suppose,
I
have
english
content
like
indian
content,
okay,
but
in
u.s
there
is
a
u.s
american
english
and
there
is
a
greatest
english
okay,
and
I
wanted
to
target
my
english
content
in
us
in
the
uk.
So
do
I
need
to
convert
all
those
indian
english
content
into
like
american,
english
or
british
english,
or
do
I
only
target
like
do
I
just
implement
location
targeting
just
simply.
A
On
the
other
hand,
there
is
the
aspect
of
what
happens
when
people
go
to
your
website
and
just
for,
for
the
sake
of
like
actually
getting
something
out
of
the
seo
side,
I
would
make
sure
that
it's
localized
properly,
so
writing
in
the
in
the
right
form
of
english
or
the
right,
the
right
form
of
language,
it's
similar
also
in
with
spanish
content,
mexican
and
south
american
countries,
it's
something
where,
on
the
one
hand,
you
can
appear
in
the
search
results,
but
if
people
go
to
your
website
and
they
realize
oh,
this
is
not
actually
content
for
me.
D
Okay,
okay,
listen!
Thank
you
joe,
oh,
but
one
more
question.
It
is
different
from
like
multilingual
and
multi
targeting
the
simple
question
is:
if
suppose,
I
am
changing
my
content,
some
somehow
changing
the
content
of
the
website
or
content
of
the
any
product
page
and
earlier
I
was
interlinking
those
products.
Some
earlier
we
have
created
two
or
three
interlinking
and
two
and
three
external.
Linking
can
we
change
internal
linking
or
external
linking
in
future
if
we
update
any
blog
or
any
content
or
any
product
page
content
sure
do
it
affect.
A
Seo
we,
we
do
use
internal
linking
to
understand
how
how
the
pages
fit
in
within
your
website.
But
you
you
can
change
that.
That's
that's
very
normal
that
sites
restructure
over
time
and
change
the
way
that
they
link
internally.
A
F
Thank
you
john.
I
have
the
franchise
versus
local
websites
problem
as
far
as
the
strategy
strategy.
What
percent
is
there
a
percent
threshold
for
the
difference
of
the
different
pages
when
they're
covering
the
same
topic
so
that
way,
they're
not
cross
firing
against
each
other
diluting
the
result
now.
A
There's
there's
no
specific
percentage
from
from
our
point
of
view,
we
we
try
to
look
at
the
the
actual
content
on
the
page
and
try
to
figure
out
how
that
matches
the
query
right.
F
So
for
the
local
websites,
if
I
have
one
in
austin,
I
have
one
in
florida.
If
someone's
looking
for
something
in
florida,
I
shouldn't
worry
about
austin's
result
hurting
florida,
yeah
cool.
The
other
thing
is
to
is
there
any
way
to
get
google
to
understand
that
the
independent
local
franchises
and
the
corporate
website
are
on
the
same
team?
So
that
way
they
support
each
other
and
domain
authority.
A
F
A
A
But
it
it
really
depends,
and
it's
also
something
that
can
change
over
time.
So
we
we
sometimes
see
that
with
topics
that
make
it
into
the
news,
for
whatever
reason
then
suddenly
for
a
period
of
time
we
try
to
show
newer
content
and
then
I
don't
know
month
or
so
later.
Then
everything
settles
down.
We
show
the
the
older
content
again.
A
I
mean
it's,
it's
also
something
where,
if
you're
active
on
the
website,
you
have
the
opportunity
to
kind
of
jump
into
current
topics
as
well.
So
if
I
don't
know
an
ice,
storm
comes
or
heatwave
comes,
or
something
like
that.
Providing
some
content
specific
around.
That
gives
you
a
little
bit
more
flexibility
to
be
shown
for
those
queries,
as
well
as
for
kind
of
the
standard
ones.
F
A
I
I
think
you
can
mostly
do
that
just
organically.
I
don't
think
you
need
to
do
anything
specific.
One
thing
I
might
watch
out
for
there
is,
if
you
have
a
really
large
number
of
individual
websites
that
are
kind
of
tied
into
the
main
corporate
website,
then
it
might
make
sense
to
do
something
like
I
don't
know
like
a
map
page
or
a
listing
page,
where
you
kind
of
provide
all
of
those
individual
sites.
F
Okay,
we
have
a
drop
down
like
selection
process
at
the
moment,
so
that
way
you
can
say
or
type
in
okay.
Well,
I
live
here
type
thing,
so
I
just
didn't
want
to
worry
about.
I
know
that
there
are
some
people
that
do
the
spammy
link
building
and
I
don't
want
to
get
manual
actions
against
because
we
have
like
30
different
franchise
websites,
so
yeah.
F
A
So
that's
something
where,
if
you
use
the
inspect
url
tool
in
search,
console
just
kind
of
make
sure
that
there
are
actual
links
going
to
those
pages,
not
that
it's
pure
javascript,
where
it
does
kind
of
like
a
search
thing
and
then
shows
the
results
and
then
guides
you
there.
Because
if
it's
really
kind
of
this
pure
javascript
search
setup,
then
googlebot
wouldn't
be
able
to
spot.
That.
H
Olaf
hi
john.
It's
me
again
again
again:
we
get
problems
with
soft
four
zero,
four
errors
and
the
url
the
indexation.
I
put
my
question
also
on
the
on
the
comment
and
in
several
e-commerce
projects.
We
got
since
two
two,
two
three,
two
to
three
weeks,
we
got
again
increasing
soft
phono,
four
zero,
four
errors,
depending
on
the
product
detail
pages
and
category
pages
for
recording
for
the
category
pages.
H
A
Mean
it
it
sounds
like
it.
I
think,
especially
with
soft
404.
One
of
the
kind
of
approaches
we've
been
taking
is
to
try
to
automatically
learn
what
what
is
a
soft
404
page,
and
I
could
imagine
that
in
some
situations
that
that
leads
to
situations
where
we
have
to
kind
of
like
pass
something
back
onto
their
team
so
that
they
can
adjust
the
the
systems
that
they
have
there.
So
if
you
can
yeah,
if
you
can
send
me
some
examples,
that
would
be
really
helpful.
A
H
See
we
see
that
there
that
the
especially
the
product
pages
they
will
d
the
they
will
go
away
from
the
index,
but
they
will
come
back
and
then
it's
switching
all
the
time
and
where
could
I
put
the
to
the
to
the
email
address?
I
sent
you
last
time
my
examples.
Yeah.
A
Yeah,
if
you
already
sent
them
to
me,
maybe
you
can
just
send
a
follow-up
email
so
that
it
pops
up
in
my
inbox
again
and
then
I
can
pass
it
on
all
right.
Thanks,
bye,
thanks,
sagar
or
wait.
Swati
is
first
sorry.
A
I
Hi,
so
I
have
a
question
with
a
client,
so
we
are
using
agency
analytics
tools.
So
in
that
what
happens
is
like
you
know
when
we
crawl
it,
it
appears
lots
of
errors,
duplication,
contain
errors
and
the
errors
is
fixed
with,
like
you
know,
archives,
tags
and
categories.
So
these
things
are
causing
like
in
a
duplicate
content
error.
So
what
is
the
best
approach
to
fix
it.
I
I
Because,
according
to
the
google,
it
is
under
the
url,
it
is
having
the
same
content
like
in
a
list
of
the
blogs
it
has
listed.
So
many
blogs
under
the
same
url.
A
B
A
List
the
full
blog
post,
then,
of
course,
that
will
be
the
full
content
of
the
blog
post
as
well.
If
you
list
a
snippet
of
the
blog
post,
then
that
makes
it
a
little
bit
different,
but
essentially
it's
something
where
sometimes
you
just
have
a
chunk
of
the
same
content
on
multiple
pages
and
that's
not
necessarily
a
bad
thing.
I
I
do
think
for
for
category
pages.
A
In
general,
though,
using
a
a
snippet
of
the
blog
post,
instead
of
the
full
blog
post,
usually
makes
sense,
because
then
people
go
to
the
actual
blog
post
for
the
full
information,
but
even
the
the
snippet
that
you
show
will
be
the
same
as
a
part
of
the
full
blog
post.
So
it's
there's,
there's
always
a
little
bit
of
overlap,
but
that
shouldn't
be
a
problem.
Sir.
I
So
because
that's
the
one
preface
we
have
followed
and
that
will,
like
you
know,
filter
out
the
errors
over
there
in
the
tool
so
might
be.
That
works.
Other
question
is
john
regarding
the
crawl
errors
in
search
console,
so
thing
is
here
in
the
coverage
issue.
When
we
checked
it,
there
was
like
so
many
urls
has
been
excluded.
I
So
when
I
check
the
excluded
section,
so
many
urls
has
been
crawled,
but
not
indexed
again
on
check
off
on
a
particular
url
in
the
inspection
tools.
It
shows
that
recently
it
has
been
crawled
and
indexed.
So
when
I
do
a
cache
column
by
the
same
url,
it
shows
the
same.
Url
has
been
crawled
in
the
month
of
april,
but
in
the
search
console
it
shows
it
has
been
crawled
recently
but
again
in
the
error.
It
shows
it
has
been
crawled
and
not
indexed.
I
A
I
don't
know
it
would
be
interesting
to
look
at
some
examples.
So
if
you
can
send
me
some
or
maybe
post
them
in
in
one
of
the
comments,
then
I
can
take
a
look,
definitely
yeah.
So
the
the
one
thing
that
is
kind
of
expected
is
when
you
look
at
the
cache
page,
that
you
see
something
slightly
different
like
a
different
date
or
something
like
that,
because
the
cache
page
is
not
representative
of
what
we
use
for
indexing.
A
It's
essentially
a
kind
of
like
a
parallel
system
which
is
updated
in
its
kind
of
own
time,
and
then
it
you,
you
often
see
situations
where
maybe
the
the
cache
page
has
a
different
date
or
the
cash
page
is
not
there,
but
the
page
is
indexed
and
that
kind
of
mismatch
is
is
kind
of
normal.
So
I
wouldn't
use
the
cash
page
for
diagnosing.
A
But
if
you're
looking
in
search
console-
and
you
see
in
one
report-
it
says
it's
index
and
the
other
one-
it
says
it's
not
indexed,
then
that
seems
like
something
that
we
should
be
able
to
fix.
I
A
J
A
I
don't
know
it
might
be.
It
might
might
also
just
be
that
there
is
a
a
kind
of
like
a
timing
difference
in
that
the
the
report
in
search
console
is
based
on
aggregate
data
and
older
data
as
well,
and
if
there
was
an
error
with
the
markup
at
some
point
or
if
we
couldn't
crawl
the
page
properly
to
get
the
full
markup
that
way,
then
we
we
might
show
that
in
search
console.
But
if
you
check
the
live
page,
then
it
might
look
okay.
A
A
Sure,
let
me
run
through
some
of
the
submitted
questions
and
then
we
can
get
back
to
to
more
live
questions
as
well,
and
I
also
have
a
bit
more
time
afterwards.
If
any
of
you
want
to
ask
even
more
questions,
let's
see
starting
here,
we
believe
our
domain
has
a
domain
legacy
penalty,
so
it
goes
into
a
lot
of
details
and
essentially
they
moved
to
this
domain
in
2019
and
have
seen
a
gradual
decrease
in
rankings
over
time.
A
So
I
I
double
checked
that
the
domain
I
didn't
see
anything
that
was
essentially
holding
it
back
and
usually,
if
there's
a
manual
action
associated
with
the
domain,
you
would
also
see
that
in
search
console,
so
those
are
kind
of
like
the
the
two
things
to
to
kind
of
say.
A
First
off
the
the
other
thing
is:
if
you
move
the
site
in
2019,
you've
seen
a
gradual
decrease
since
2019
that's
a
pretty
long
time
and
that
doesn't
sound
like
something
which
would
be
similar
to
any
kind
of
a
manual
action
associated
to
the
domain,
because
over
over
a
couple
of
years,
it's
pretty
normal
that
you
see
kind
of
these
gradual
changes
in
search
visibility
over
time,
and
that
doesn't
mean
that
it's
like
tied
to
any
manual
action
or
anything
kind
of
manual.
That
associated
with
that.
A
I
I
see
in
the
question
it
also
goes
into
like
in
2009
there
were
spammy
links
or
spammy
content
back
there,
but
we
cleaned
that
up.
I
I
think,
looking
into
the
the
history
of
a
domain
before
moving
makes
sense,
but
if
you've
already
committed-
and
you
moved
in
2019-
that
I
don't
think
any
of
that
would
be
playing
a
role
there,
especially
if
you've
been
seeing
kind
of
this
gradual
decline
in
visibility.
A
If,
when
you
move
to
a
new
domain
and
everything
is
completely
terrible
and
nothing
is
visible,
then
that
seems
like
something
where
maybe
you
need
to
figure
out
what
is
actually
up
with
this
new
domain.
But
if
you
move
and
over
a
couple
of
years
things
change,
then
that's
that's
more
like
normal
organic
changes
in
search.
A
So
I
don't
see
anything
specific
that
would
need
to
be
addressed
from
from
a
search
point
of
view
there.
It
seems
more
like
something
where,
over
time
like
finding
ways
to
improve
the
website
and
improving
it
over
time
is,
is
kind
of
what
you
need
to
be
looking
into
and
then
a
question
about
crawling
and
indexing
speed.
A
So
we
had
a
number
of
changes
to
her
site
and
then
google
crawled
everything
as
quickly
as
possible
and
we
fixed
those
issues.
And
now
google
is
not
crawling
as
quickly
as
possible,
essentially,
and
it
also
has
the
same
question
of
crawled,
but
not
indexed
in
there
as
well.
So
I
I
think,
looking
at
the
crawl
rate
is
definitely
something
that
makes
sense
here.
So
I
took
a
quick
look
at
the
website
and
I
do
see
that
there
was
like
a
significant
drop
in
the
crawl
rate
over.
A
I
don't
know
a
month
or
so
that
I
looked
at
there
and
usually
that's
something:
that's
tied
either
to
kind
of
strong
technical
issues
or
strong
quality
and
kind
of
issues.
So
if
you
look
at
the
the
crawl
budget,
blog
post
that
we
did
a
couple
of
years
back,
we
essentially
have
two
aspects
with
regards
to
the
crawl
rate.
On
the
one
hand,
the
crawl
capacity,
how
much
we
can
crawl
from
a
server.
A
On
the
other
hand,
the
crawl
demand
how
much
we
want
to
crawl
from
the
server
and
the
crawl
demand
is,
is
kind
of
one
thing
that
you
can
affect
with
regards
to
to
the
quality
of
your
website.
With
regards
to
how
you
set
up
internal
linking
url
structures.
All
of
that,
but
the
crawl
capacity
is
usually
something
more
tied
to
the
technical
aspects
of
the
server
which
includes
things
like.
A
There
are
the
crawl
stats
reports
where
you
can
look
into
your
current
status,
so
I
will
check
into
that
especially
watch
out
for
errors
and
watch
out
for
the
speed
the
average
response
time
for
the
average
response
time
for
a
larger
website.
I
would
aim
somewhere
below.
I
don't
know
300
milliseconds,
something
like
that.
A
A
The
server
has
for
individual
requests
and
having
something
I
don't
know
under
2
300
milliseconds
make
sure
that
we
can
crawl
fairly
efficiently
and
pick
up
as
much
content
as
possible
and
when
you're
sure
that
the
technical
aspects
are
correct,
then
I
would
double
check
kind
of
the
internal
linking
making
sure
that
the
urls
that
are
being
crawled
are
actually
ones
that
you
care
about
all
of
those
kind
of
kinds
of
things
with
regards
to
crawled,
but
not
indexed.
A
A
It
is
something
where
you
can
also
help
us
with
kind
of
improving
the
quality
of
your
website
overall,
where,
if
our
systems
think
that
this
is
an
important
website
to
show
in
the
search
results
to
as
many
people
as
possible,
then
we
will
try
to
index
more
content
from
the
website,
whereas
if
our
systems
are
unsure
how
to
treat
this
website
or
unsure
about
the
relevance
of
the
website
and
then
that's
something
where
maybe
they'll
crawl
a
lot
of
things
and
say
well,
maybe
we
don't
actually
need
to
have
it
indexed,
so
those
are
kind
of
the
the
aspects
I
would
watch
out
for
there,
then
always
an
interesting
question
about
accented
characters.
A
Is
it
a
matter
of
matching
or
is
it
more,
the
typical
behavior
of
the
searchers
that
kind
of
comes
into
play
there?
I,
I
think
it's
a
matter
of
both
so
on.
On
the
one
hand,
we
do
match
words
as
much
as
possible,
so
if,
if
someone
searches
for
a
spelling
or
a
kind
of
a
way
of
writing,
one
word-
and
we
find
that
on
the
web-
then
that's
easy
for
us
to
match
that's
easy
for
every
search
engine
to
match.
A
On
the
other
hand,
we
also
try
to
recognize,
essentially
alternate
spellings,
alternate
ways
of
writing
words
and
treat
them
as
synonyms
as
much
as
possible.
It's
not
that
we
have
kind
of
this
binary
notion
of
it's
a
synonym
or
not,
but
rather
that
we
say
it's
like
it's
pretty
close
or
it's
a
kind
of
a
rough
guess
in
that
direction
and
based
on
this
automatic
synonym
detection
systems,
essentially
that
we
have
we,
we
generally
also
pick
up
on
things
like
accented
characters
or
kind
of
different
ways
of
writing
specific
names.
A
The
the
other
thing
that
also
falls
into
that
is
essentially
our
spelling
correction
system,
where
we
try
to
recognize
typos
and
the
spellings
and
also
adjust
that
and
in
practice.
All
of
this
comes
together
and
essentially
means
that
for
large
part,
these
kinds
of
search
results
will
be
very
similar,
but
they
won't
necessarily
be
exactly
the
same.
So
it's
kind
of
matching.
A
What
what
you
have
there,
and
I
guess
the
the
overarching
question
is
like
which
which
of
these
words,
should
we
optimize
for
and
from
from
my
point
of
view
or
or
from
a
search
point
of
view,
we
we
would
generally
recommend
focusing
on
the
correct
version
of
the
word,
because
that's
kind
of
the
the
long
term
version
and
the
the
correct
version.
But
if
the
correct
version
is
not
really
the
commonly
used
version,
then
it's
not
problematic
to
also
include
the
pr
commonly
used
version
as
well.
A
But
I
would
not
shift
to
the
kind
of
the
popular
version
of
the
word
unless
you
really
want
to
rebrand
your
site
and
your
business
as
well,
because
essentially,
what
what
we
try
to
do
with,
especially
when
you're
talking
about
brand
names,
product
names,
things
like
that,
we
want
to
be
able
to
recognize
what
is
actually
the
official
page
for
this
product
and
if
you
rename
your
product,
even
by
changing
things
like
the
accented
characters
or
not,
then
that's
something
that
our
systems
first
have
to
figure
out
and
understand
better,
whereas
if
you
just
include
the
alternate
version
of
that
name
in
in
your
information
for
the
website,
then
it's
a
lot
easier
for
us
to
say
well,
these
kind
of
belong
together
and
it's
a
confirmation
for
us
that
actually
it
is
more
like
a
synonym
or
an
alternate
way
of
writing
that
word.
A
I
wonder
if
that
was
understandable,
if
not
I'm
sure
we'll
get
that
question
again
next
week,
if
I
post
multiple
posts
on
a
blog
for
similar
content
targeting
different
users
does
that
affect
seo?
Let's
say
I
post
best
jobs
in
india,
one
article
and
then
best
jobs
in
canada,
so
some
of
the
content
will
be
matching.
Does
this
have
any
effect
on
the
sorry
seo
of
the
posts
a
little
bit
a
little
bit?
So
this
is
kind
of
similar
to.
A
I
think
one
of
the
earlier
questions
today
with
regards
to
to
content,
that's
shared
across
multiple
locations,
in
the
sense
that,
when
someone
is
searching
for
that
common
piece
of
content
that
you
use
in
multiple
places
on
your
website,
then
usually
we'll
just
pick
one
of
your
pages
and
show
that
in
the
search
results,
and
that
might
be
perfectly
fine.
So,
for
example,
if
you
have
one
page
about
jobs
in
india
and
one
about
jobs
in
canada
and
the
same
job
type
is
listed
on
both
of
these
pages.
A
So
that's,
I
think,
just
something
worth
keeping
in
mind
there.
If
you're
sharing
content
across
multiple
pages
on
your
website,
then
you
can't
necessarily
control
which
of
those
pages
are
shown
in
the
search
results,
we'll
try
to
pick
the
appropriate
one
for
the
most
part.
I
don't
think
it
matters,
because
if
you
have
a
page
specific
about
jobs
in
india,
then
someone
will
be
searching
more
for
those
specific
elements
of
that
page
rather
than
for
a
generic
like.
A
I
need
a
job
kind
of
query,
so
that's
probably
something
that
that
would
be
fine
with
seo
being
sort
of
new
territory.
For
us.
I
wanted
to
ask
the
following
questions:
how
relevant
are
meta
tags
for
the
optimization
of
search
engine
results
for
a
website
meta
tags?
So
there
are
lots
of
things
that
kind
of
fall
into
the
category
of
meta
tags,
and
I
I
think
some
of
them
are
super
relevant
and
super
important
and
some
of
them,
probably
less.
A
So
what
I
would
focus
on
when
it
comes
to
meta
tags
is
the
ones
that
are
actually
visible
directly
in
the
search
results,
especially
if
you're
just
thinking
about
seo.
So
there
are
other
reasons
to
also
have
meta
tags,
as
well,
of
course,
outside
of
search,
but
specifically
for
search.
I
would
focus
on
the
ones
that
are
visible
in
the
search
results,
so
that
would
be
the
title.
The
title
is
not
technically
a
meta
tag,
but
it
kind
of
falls
into
that
category.
A
A
We
don't
use
the
description,
meta
tag
for
ranking,
but
it's
since
it's
something
that
can
be
shown
to
users
in
search.
I
think
it's
super
important
to
to
include
that
on
your
pages,
to
make
sure
that
you're
providing
something
that
matches
what
the
page
is
about
and
kind
of
describes
it
in
a
reasonable
way.
A
So
that's
those
are
kind
of
the
the
two
main
ones
that
that
I
can
think
about
at
the
moment,
then,
there's
all
of
the
kind
of
structured
data
elements
which
also
kind
of
fall
into
the
the
meta
tag,
rough
area
technically
they're,
not
meta
tags,
which
might
also
be
worth
looking
into,
and
let
me
see
and
then
there's
a
robot's
meta
tags
which
are
also
kind
of
important
when
it
comes
to
search
but
mostly
important
when
it
comes
to
not
being
visible
in
search.
A
A
If
you
want
your
pages
to
be
visible
completely
in
search,
then
you
don't
need
to
use
a
robot's
meta
tag.
I
think
I
think
those
are
the
main
ones
we.
We
also
have
a
help
center
page
on
meta
tags
that
google
knows
about
that
has
like
all
of
the
the
details
as
well,
because
there's
lots
of
kind
of
like
small
things
as
well,
that
kind
of
fall
into
that
category,
and
then
how
do
I
structure
proper
and
suitable
meta
descriptions?
A
That's
that's
a
I
don't
know
big
topic.
We
have
a
little
bit
of
a
help
center
article
on
writing,
good
titles
and
descriptions.
I
would
definitely
check
that
out.
A
The
the
main
thing
I
would
watch
out
for
with
descriptions
and
titles
is
that
you
write
something
that
is
natural,
that
it's
something
where,
if
you
pick
up
the
phone
or
and
someone
calls
you
and
asks
what
your
business
is
about,
that
you
could
read
that
to
them
with
a
straight
face,
rather
than
kind
of
like
having
a
jumble
of
keywords
that
you're
just
trying
to
tell
them.
So
that's
kind
of
the
the
main
thing
I
would
watch
out
for
with
titles
and
descriptions.
K
John,
I
would
have
a
suggestion
on
the
titles
and
descriptions
as
it
was
the
the
topic.
You
know,
there's
a
difference
in
the
search
between
mobile
and
desktop.
So
wouldn't
it
be
good
to
add
meter,
title
mobile
and
meta
description
mobile
to
give
web
developers
a
better
possibility
to
have
influence
on
the
serps
on
the
surf
snippets.
A
Sometimes
I
I
think
that
would
be
a
good
idea,
but
it's
I
at
the
same
time.
I
also
see
that,
even
just
with
one
meta
title
and
one
description
or
one
title
and
one
meta
description,
it's
something
that
people
struggle
with
getting
those
done.
Well,
so
it's
like
it
would
be
nice
to
have
more
control
or
more
options
there,
but
at
the
same
time
the
the
broader
mass
of
people,
they
can't
even
get
the
basic
kind
of
one
version
set
up
working.
A
Well,
so
I
don't
want
to
overburden
everyone
with
something
that
is
relevant
just
to
a
small
number
of
people,
but
it
is.
It
is
something
that
we
we've
sometimes
looked
at
as
well
to
see
like.
Would
it
make
sense
to
allow
people
to
do
this,
or
could
we
pick
that
up
if
a
page
has
different
content,
depending
on
the
user
agent,
that
we
would
automatically
pick
that
up?
I,
I
think
so
far
it's
mostly
been
kind
of
like
it's.
A
One
new
feature
that
we
have
and
then
five
years
later,
like
nobody
is
using
that
feature
anymore.
Google
and
we
remove
it,
but
we
have
to
tell
people
like
they
have.
They
should
also
remove
it
or
we
don't
use
it
anymore
and
then
suddenly
everyone
is
upset
again
that
google
keeps
changing
its
mind
because
it
just
when,
when
we
add
new
features
like
that
to
two
pages,
we
just
see
that
it.
A
No,
I
I
don't
know
it's
it's
something
where
I.
I
also
think
that
it
would
be
really
nice
to
have
some
kind
of
advanced
mode
where
you
can
say.
Well,
I
know
what
I'm
doing.
I
would
like
to
use
all
of
these
bleeding
edge
features,
even
if
they
go
away
next
week.
I
want
to
play
around
and
see
what
they
do,
but
that's
yeah,
I
don't
know
tricky.
L
Thank
you
so
much
john
thanks
for
choosing
me.
I
have
a
small
question
like
when
we
check
some
cashew
version
of
the
website
by
using
cache
column
website
url
in
the
browser.
So
it
is
showing
us
the
four
note
for
error,
but
when
we
check
the
same
url,
the
inspect
same
url
in
the
search
console,
so
it
is
showing
that
there
is
no
error.
It's
working
fine
like
it
is
crawling
and
it
is
indexing.
L
A
Oh
okay,
let
me
see,
I
think
it's
in
the
chat
for
a
couple
of
months,
starting
from
april
our
website,
traffic
from
google
has
dropped
five
to
six
times
and
still
going
down.
The
worst
thing
is:
we
are
constantly
doing
improvements
getting
better
ux,
better
content,
offsite
presence
how
to
identify
the
source
of
the
massive
problems.
That's
bringing
us
down.
A
I
don't
know
it's
it's
hard
to
say
without
looking
more
in
into
the
website.
I
I
also
don't
know
offhand
like
when
some
of
the
bigger
changes
happened
with
regards
to
search
like
the
the
last
core
update.
I
don't
know
if
we
had
anything
around
april.
If,
if
there
is
something
kind
of
that
aligns
from
google
side
that
we
announced
back,
then
then
I
would
definitely
look
into
that.
A
If
you're
just
generally
seeing
kind
of
reduction
in
traffic
since
a
couple
of
months,
then
I
would
still
look
into
the
overall
quality
of
the
website
and
I,
I
think,
kind
of
the
what
you
mentioned
there
in
the
question
with
regards
to
we,
we've
been
working
on
improving
things.
It's
important
also
to
keep
in
mind
that
these
kind
of
improvements
take
quite
a
long
time
to
be
reflected
in
the
search
results.
A
So
that's
not
something
where
you
would
see,
or
you
probably
wouldn't
see,
changes
since
april
if
you've
made
significant
ui
usability
changes
on
your
website
during
that
time.
So
that's
something
where
I
don't
know.
If
you
made
changes
since
april,
then
I
I
would
try
to
give
it
a
lot
longer
to
to
kind
of
get
settled
down,
but
also,
if
you've
made
changes
earlier
and
it's
kind
of
like
well
you've
been
working
on
your
website
the
whole
time
and
then,
since
april
things
have
gotten
worse.
A
I
would
still
try
to
double
check
what
what
you've
been
working
on
and
try
to
get
some
independent
opinions
on
what
what
you
should
be
focusing
on
with
regards
to
your
website.
So
one
of
the
things
that
I
I
always
found
useful
when
we
did
it
at
google
is
to
do
kind
of
like
a.
A
I
forgot
what
it's
called
like
when
you,
when
you
invite
users
over
and
you
kind
of
present
them
with
your
website,
and
you
ask
them
for
their
feedback
kind
of
thing
and
in
particular,
in
some
of
the
core
update
blog
posts.
I
think
that
we
did.
A
We
included
a
bunch
of
questions
that
you
could
ask
your
users
or
that
you
could
ask
yourself
about
your
website
and
asking
users,
those
kind
of
tough
questions
and
trying
to
take
the
answers
that
they
give
you
in
an
objective
way
often
leads
you
to
finding
things
that
that
you
should
be
working
on.
That
might
not
be
what
you're
currently
working
on.
A
So
that's
kind
of
the
the
approach
that
that
I
would
take
there
try
to
get
actual
feedback
from
people
and
try
to
take
action
based
on
that,
because
sometimes,
if
you've
been
working
on
a
website
for
so
long,
it's
like
it's
your
baby
and
you
know
which
parts
are
good
and
you
kind
of
like
you're,
very
protective.
When
someone
comes
to
you
and
says
it's
ugly
or
like
the
colors
are
bad
or
something
like
that.
G
Hi,
john
hi,
so
john,
actually
one
follow-up.
I
had
about
the
language
that
the
question
came
a
few
minutes
back,
so
I
just
wanted
to
understand.
I
also
see
that
sometimes
it
happens.
If
the
query
is
another
language
and
google
may
show
different
language
content
and
recently
also
there
was
some
discussion
in
podcast
by
gary.
Also
who
mentioned
that
there
is
something
like
query,
expansion
and
related
kind
of
content.
G
Weightage
does
google
also
follow
for
the
same
for
here
also,
so
if
it
is
thinking
that
this
is
related
content,
the
related
content
might
be
down
and
original
content
might
be
up.
So
suppose,
suppose
my
query
is
in
english
or
in
spanish
and
english
content
is
more
rather
than
spanish
content.
Then
the
chances
are
that
english
content
will
appear.
But
if
there
is
spanish
content
it
will
get
more
weightage.
Hence
it
will
come
first.
If
there
is
no
spanish
content,
then
english
content
will
appear.
A
Yeah,
that's
that
can
happen.
I
mean
that's,
I
I
think
in
search
always
the
balance
between
the
different
relevance
factors
and
if,
if
we
don't
have
anything
that
is
more
relevant
in
one
language,
then
we
will
kind
of
defer
to
to
other
versions
as
well.
For
example,
if
we
give,
I
don't
know
the
the
language
a
a
certain
weight
and
we
give
the
relevance
of
the
content
a
certain
weight.
A
Then
maybe
we
try
to
focus
more
on
the
content,
but
if
we
don't
have
that
content,
then
that
lower
weight
of
the
language
change
might
still
be
enough
to
make
it
more
visible
in
the
search
results.
So
it's
always
a
matter
of
what
what
content
we
have
available
and
what
we
can
show
in
the
search
results,
and
sometimes
you
would
see
those
kind
of
changes
and
that's
something
that
I
I
think
is
particularly
visible
when,
when
there's
very
little
content
for
a
specific
topic,
then
you
you
might
search
for.
I
don't
know
this.
A
For
that
those
same
words,
then,
suddenly
you
start
seeing
those
spammy
keyword,
jumbly
pages
in
the
searches
or
else
as
well,
just
because
we
don't
have
a
lot
of
other
good
content
to
show
and
the
same
thing
can
happen
across
different
languages
where,
if
we
have,
I
don't
know
five
pages
that
are
very
relevant
in
your
language
that
we
can
show.
But
we
have
100
pages
in
a
different
language
that
are
a
little
bit
less
relevant
that
we
can
show,
then
maybe
suddenly,
those
100
pages
are
also
visible
in
the
search
results.
A
Yeah
yeah,
I
mean
it's
it's
something
where
you.
You
would
usually
notice
this
when
you
do
things
like
keyword,
research,
you
try
those
queries
out
and
you
see
it's
like.
Is
there
a
lot
of
content
already
for
this,
this
language
or
this
keyword
and
based
on
that?
That
also
gives
you
an
idea
of
like
where
the
opportunities
are
where
you
can
jump
in
and
say:
well,
there's
not
a
lot
of
stuff
here
in
this
language
at
the
moment.
A
G
Sure,
yeah,
okay,
john
one
more
question
I
had
it
is
about
some
experience
that
I
have
had
recently,
so
the
relevant
page
from
the
website
was
ranking
earlier,
but
my
blog
started
ranking
for
the
main
query
and
it
is
stable
in
fact,
in
google
search.
However,
the
context
in
both
pages
is
different,
so
one
page
is
my
transactional
page.
The
other
page
is
informative,
page
and
many
times.
G
I
have
seen
that
whenever
google
has
any
any
algorithm
update
or
we
come
across
the
news
that
some
update
happen,
then
respect
to
page
starts
appearing.
It
may
appear
for
one
day
and
then
again
it
goes
away,
and
we
know
that
the
page
is
good.
There
is
no
technical
issue,
nothing
is
happening
and
I
personally
don't
like
unnecessary
changes
to
be
made
on
the
page,
just
for
the
sake
of
ranking.
G
So
again
recently
we
saw
this
when
I
think
there
was
some
update.
We
sent
update
page
ranking
update
my
page
experience
of
my
ranking
update,
but
it
again
just
goes
away
and
because
of
this
we
know
that
we
are
losing
a
lot
of
leads
and
a
lot
of
revenue
also,
but
still
I
am
skeptical
to
make
any
change
on
the
page,
because
everything
is
okay.
The
pair
is
well
connected,
traveling
is
fine.
G
A
Yeah,
I
I
think
I
think,
that's
just
a
part
of
search.
I
I
think
you
kind
of
have
to
deal
with
it.
Essentially,
what
what
is
probably
happening
is
that
our
systems
are
unsure
of
the
intent
of
the
individual
queries
like
informational
or
transactional.
Like
you
mentioned,
and
it
then
it
can
happen
that
it
shifts
from
one
into
the
other.
A
So
you
always
need
to
assume
that
there
is
a
possibility
that
google
assumes
something
from
the
query.
That
is
not
what
I
think
the
user
is
is
actually
wanting,
and
it
it
might
also
be
that
that
your
assumption
is
wrong
and
google's
assumption
is
correct,
but
the
more
you
can
make
it
so
that
it's
easy
for
users
to
kind
of
transition
between
those
different
intents,
the
easier
you
can
make
it
so
that,
regardless
of
which
of
these
pages
are
shown,
people
can
find
their
way
to
to
kind
of
what
they
were.
Looking
for.
A
As
quickly
as
possible,
that's
similar
to
how
you
might
do
that
with
international
websites,
where,
if
you
can
recognize
that
a
user
is
coming
from
france
but
they're
going
to
the
I
don't
know,
indian
version
of
a
page
or
a
different
country
version
of
a
page,
then
showing
a
banner
on
top
and
saying
like
hey.
It
looks
like
you're
coming
from
france.
Here's
our
french
version
of
this
page
that,
like
whatever
you
can
do
to
make
it
easier
for
people
to
get
to
the
actual
version
that
they
want.
G
Thank
you,
john.
So,
in
this
case,
feedback
link
at
the
bottom
does
not
make
it
does
not
make
any
sense
or
does
not
do.
A
Yeah,
I
I
think
like
cross
linking
for
seo
is,
is
one
side
so
like
on
on
the
footer
or
something
like
that
that
helps
us
to
understand.
These
pages
belong
together,
but
you
have
to
assume
that
users
also
go
to
those
pages
and
have
a
different
intent
and
for
users.
You
want
something
very
visible,
something
that
that
is
easy
for
them
to
find
and
easy
for
them
to
to
act
on
yeah.
A
A
Okay,
thank
you.
Okay,
let
me
take
a
break
here
with
regards
to
to
the
recording
I'll
still
be
around.
Lots
of
people
still
have
their
hands
raised.
So
wow
looks
like
a
long
day,
but
thank
you
all
for
for
joining
in
thanks
for
submitting
so
many
questions
and
if
you're
watching
this
recording
feel
free
to
drop
in
in
one
of
the
future
office
hour
hangouts
and
we
we
can
take
a
look
at
that.
Then
all
right.
So
let
me
pause
the
recording.