►
From YouTube: English Google SEO office-hours from October 30, 2020
Description
This is a recording of the Google SEO office-hours hangout from October 30, 2020. These sessions are open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc.
Watch out for new sessions, and add your questions at https://www.youtube.com/user/GoogleWebmasterHelp/community
Feel free to join us - we welcome webmasters of all levels!
Subscribe to the Google Search Central Channel → https://goo.gle/SearchCentral
A
A
A
lot
of
questions
were
submitted
already
on
youtube,
so
we
can
go
through
some
of
those,
but
if
any
of
you
want
to
get
started
with
the
first
question,
you're
welcome
to
jump
in.
B
Hi
john
I've
got
a
question
about
passages.
Okay,
so
obviously
the
new
release
of
the
corrupt
date
regarding
the
passages
has
been
announced.
So
it's
more
about
the
how
google
will
see
the
structure
of
a
paragraph
because,
obviously,
more
recently
we're
seeing
kind
of
more
convenient.
Conversational
kind
of
blog
posting
like
on
backlinko
and
people
like
that,
and
I'm
wondering
if
there's
kind
of
a
minimum
word
count
or
character
came
within
a
paragraph
to
google
realize
that
this
is
a
paragraph.
A
I
don't
know
from
so
I
guess
there
are
a
few
things
that
fall
in
there.
I
I
don't.
I
don't
have
the
details
of
all
of
the
the
passages
things.
A
few
comments.
It's
it's
not
a
core
update.
It's
not
I
mean
we.
We
wouldn't
consider
the
core
update.
I
think
core
update
is
kind
of
an
arbitrary
term
anyway,
but
it's
it's
not
what
we
would
consider
a
core
update,
it's
more
about
ranking
these
these
passages
from
existing
pages,
rather
than
indexing
them
in
the
individually.
So
more
about
recognizing.
A
A
A
I
I
don't
have
much
more
details
past
that
to
to
share
from
our
side
I
did
notice
there
there's
some
folks
that
have
been
digging
up,
patents
and
papers
and
kind
of
the
the
more
I
don't
know.
What
would
you
call
it?
Educational
content
or
theoretical
content
around
some
of
these
topics,
and
they
they
mentioned
their
things
like
you.
You
should
make
sure
that
you
have
clear
headings
and
that
you
have
well-structured
content
on
your
pages
so
that
we
can
recognize
these
sections,
which
to
me
is
is
kind
of
obvious
like.
A
A
One
one
thing
I
would
caution
from
is
trying
to
jump
on
the
train
of
trying
to
optimize
for
for
these
things,
because
a
lot
of
the
the
changes
that
we
make
like
these
are
essentially
changes
that
we
make,
because
we
notice
that
web
pages
are
kind
of
messy
and
unstructured,
and
it's
not
so
much
that
these
messy
and
unstructured
web
pages
suddenly
have
an
advantage
over
clean
and
structured
pages.
It's
more
well.
We
can
understand
these
messy
pages
more
or
less
the
same
as
we
can
understand
clean
pages.
C
I
have
actually
three
questions
so
last
week
I
asked
you
about
changing
websites,
so
this
week
I'm
going
to
ask
you
some
more
questions
about
website
changing.
So
this
is
about
one
of
our
client,
so
they
are
moving
their
website
from
wordpress
to
joomla
and
we
are
expecting
that
it
will
affect
their
current
email
structure.
C
So
we
are
planning
to
use
301
v
direction
to
minimize
any
sort
of
our
ranking
loss.
But
even
if
we
do
the
301
redirection
is
there
any
possibility
to
see
losing
rank
initially
after
launching
the
website.
A
Yes,
it's
I
mean
it
it's
kind
of
frustrating
to
hear,
but
yes,
there
there's
always
a
chance
that
something
will
go
wrong
and
that
you
will
drop
in
rankings,
and
I
think
it's
it's
not
so
much
that
something
randomly
will
go
wrong
and
break,
and
it's
like
you.
Nobody
knows
why
it
suddenly
breaks.
But
if
you
change
the
the
website
structure
in
the
sense
that
you're
changing
all
of
the
internal
urls
you're
changing
the
internal
linking
usually
that
also
means
you're
changing
the
layouts.
A
All
of
these
things
can
play
a
role
in
how
we
understand
a
website,
so
things
like.
Suddenly,
this
page
has
no
internal
linkings
or
only
one
internal
link,
and
it
used
to
be
very
important
internally.
Then
that's
something
that
can
affect
how
that
page
ranks
in
the
search
results.
So
it's
it's
not
so
much
that
you
set
up
the
redirects
and
then
suddenly
random
something
randomly
breaks.
A
It's
just
you
have
a
new
website
structure
and
that
new
website
structure
is
different
from
the
old
one,
and
it
might
be
that
the
new
structure
is
much
better
because
you
worked
so
hard
on
making
sure
that
it
works.
Well
for
seo
it
has
clean
titles
and
headings
the
internal
linking
works
really
well.
You
use
the
right
anchor
text,
all
of
that
and
the
new
structure
might
be
ranking
much
better.
A
C
So
the
next
question
is
about
the
sim
client,
so
they
are
actually
a
organization
not
profitable,
so
they
have
lot
of
club
in
new
south
wales
in
australia,
and
each
club
provides
various
type
of
activities
like
boxing
training,
gym
and
fitness
training,
this
sort
of
training.
Now
the
current
website
has
individual
page
for
each
activity,
so
they
have
two
type
of
website.
C
One
is
corporate,
another
one
is
the
club,
so
corporate
and
club
both
have
individual
page
for
each
activity
and
each
of
those
activity
page
has
ranking
on
google
now
what
they
are
planning
to
do.
They
are
planning
to
consolidate.
All
this
activity
in
one
activity,
page
is
for
corporate
and
cloud
side.
Now
we
are
assuming
that
there
will
be
a
ramification
of
doing
this.
C
I
just
need
to
know
how
much
it
can
affect,
because
they
are
trying
to
consolidate
all
this
page
to
consolidate
it
in
one
page,
because
some
of
the
activities
are
boxing.
Some
are
badminton,
so
it
will
be
very
difficult
to
write
a
title
tag
for
all
this
activity.
That
will
be
long
titled,
so
we
are
not
sure
what
to
do.
C
A
I
I
think,
I
think,
that's
also
one
of
those
question
where
it
depends.
It
sounds
like
you
have
multiple
pages
now
and
you
want
to
reduce
the
number
of
pages
right
kind
of
just
very
roughly
yeah,
okay.
A
So
essentially,
what
what
would
happen
theoretically
is
that
if
you
focus
your
site
more
on
fewer
pages,
then
those
fewer
pages
will
be
stronger
in
search
and
they
they
could
be
more
visible
in
search.
So
generally,
that's
a
good
thing.
On
the
other
hand,
it
also
means
that
those
fewer
pages
will
be
less
focused
on
those
individual
topics.
A
So
someone
is
searching
for
that
variation
that
you
currently
have
a
page
for
and
afterwards
you
have
folded
that
into
kind
of
a
general
variation.
Then
it
might
be
that
that
search
is
no
longer
very
relevant
to
those
pages,
and
we
don't
show
your
pages
for
those
queries.
So
what
what
I
would
do
there
is
look
at
the
queries
that
are
leading
to
the
current
pages
and
think
about
which
of
these
queries.
A
Maybe
these
are
things
for
for
products
or
services
where
you
have
a
high
return,
because
you
earn
a
lot
of
money
from
them
and
a
lot
of
people
are
searching
like
this,
and
suddenly
you
realize
your
new
pages
are
not
that
relevant
for
that
anymore,
then,
that's
something
where
I
I
might
reconsider
and
say
well,
at
least
for
this
topic.
We
should
continue
to
have
something
separate.
A
Sure
all
right,
any
other
questions
before
we
jump
in
yes,.
D
Hey
hey,
john,
may
I
ask
a
question
about
session
navigation.
I
will
post
it
here
so
well.
I
just
noticed
there
are
two
way
people
usually
deal
with
it.
D
The
one
way
is
to
they
use
pagination
pages
when
you
click
a
certain
facet
navigation
they
go
to,
they
go
to
a
pages
that
will
list
a
certain
product
and
they
will,
if,
if
they
are
too
much
product,
they
will
like
use
pagination
to
list
that
this
all
thing
and
another
way
they
said
when
you
scroll
to
the
bottom
of
the
page,
they
will
use
projects
to
load
more
product,
and
my
instinct
is
that
the
reject
approach
is
not
as
good
as
the
original
one,
because
google
might
not
be
aware
of
all
the
product
that
you
have
for
that
facet
navigation
but
in.
D
But
how
do
google
actually
realize
that
all
the
products
that
you
have
for
that
navigation,
specific
navigation?
If
you
use
pagination,
will
they
consolidate
all
all
these
pagination
pages
into
one?
So
they
know,
oh
when
you
click,
for
example,
under
10,
and
they
are
aware
of
every
inventory
that
under
10.
A
Probably
not
so
the
I
think
there
are
a
few
things
that
that
come
in
into
play
there
on
the
one
hand,
normally
through
the
category
pages,
we
need
to
be
able
to
find
the
individual
products,
that's
kind
of
the
the
baseline
configuration
for
an
e-commerce
site
that
we
can
find
the
individual
products,
and
usually
that
happens
through
the
category
pages.
Often
it's
like
through
paginated
category
pages,
often
there's
also
cross-linking
between
different
products.
A
Usually,
my
recommendation
is
not
to
let
those
be
indexed
at
all,
but
rather
to
focus
on
things
where
I
mean.
Usually,
the
the
thing
with
all
of
these
facets
is
that
you're
essentially
recombining
the
same
products
that
you've
already
shown
in
the
category
pages
just
on
separate
facets
kind
of
pages,
and
if
you
feel
that
these
facet
pages
are
pages
that
can
stand
on
their
own,
then
that
might
be
fine
to
let
them
index
like.
A
If
it's
really
important
like
a
really
critical
topic
for
your
your
site,
is
I
don't
know
running
shoes
under
20,
because
that's
your
brand
or
whatever,
then
you
can
see
that
as
a
kind
of
a
category
page
and
you
can
keep
that
index,
but
I
would
generally
recommend
at
least
having
the
paginated
pages
within
these
facets,
not
being
indexed
because
you
don't
gain
any
value
from
doing
that.
So
it's
not
that
google
will
think.
Oh
all
of
these
products
belong
into
this
category.
A
We
will
concentrate
them
on
the
first
page
of
the
set,
but
rather
we'll
crawl,
all
of
these
pages
and
we'll
crawl,
a
ton
of
pages
from
your
website.
If
you
let
us
index
all
of
these
facets
and
we
we
essentially
don't
get
much
value
out
of
like
page
five
out
of
this
specific
facet
from
your
e-commerce
site.
A
So
usually
the
recommendation
there
is
either
don't
index
any
of
the
facets,
or
only
let
those
be
indexed
that
you
think
are
really
critical
for
your
website,
that's
kind
of
the
the
baseline
and
with
regards
to
pagination
or
that
kind
of
automatic
loading.
What
is
it
lazy?
Loading
where
you
scroll
to
the
bottom
and
then
it
loads
more
that's
essentially,
though,
those
are
different
ways
of
doing
it
and
if
you
use
pagination,
we
can
definitely
crawl
through
that.
So
for
category
pages,
where
we
need
to
crawl,
the
pages
pagination
is
probably
the
best
approach.
A
So
in
particular,
we
load
the
page
once
and
then
we
see
what
all
is
loaded
on
that
page
and
if
your
site
requires
that
you
scroll
to
a
certain
position
on
the
page
and
then
suddenly
more
content
appears.
Then
google
will
not
see
that
so
we
won't.
We
won't
able
to
see
any
of
that
kind
of
automatically
loaded
content
if
we
have
to
do
something
specific
to
make
it
load.
D
I
see
so
you
you,
one
follow-up
question
is
that
you
say
for
resonance
for
fascinated
pages.
They
won't
consolidate
it
to
the
first
pages
of
pagination
and
they
won't
probably
won't
aware
of
what
or
what
what
what
what
kind
of
inventory
they
have
in
a
certain
session
navigation.
But
how
about
category
pages?
You
say
you
you
you,
you
recommend
we
to
we
index
the
category
pages.
D
So
if
we
do
have
pagination
in
category
pages,
do
google
will
consolidate
it
and
know
that
in
certain
categories,
even
they
have
like
several
pagination?
They
know
that
they
know
that
in
certain
categories
they
have
all
the
inventory
that
we
we
assigned
to
them.
A
No,
we
we
wouldn't
assign
the
the
product
to
a
specific
category.
We
would
use
the
the
paginated
category
pages
to
find
the
products
and
we
know
okay,
here's
a
product
page,
for
I
don't
know
some
specific
shoe
or
whatever,
but
we
wouldn't
kind
of
keep
that
connection
between
this
shoe
and
that
category
page.
So
usually,
what
what
happens
is
if
someone
searches
for
a
category
of
product,
we'll
show
probably
the
first
page
from
the
category
page
set,
and
if
someone
searches
more
for
a
specific
product,
we'll
try
to
show
the
product
landing
page.
A
D
I
see
so
just
one
one
very
follow-up
question.
You
just
said
you
say
that
we
should
only
index
like
high-level,
high-level
test
and
navigation,
but
for
a
big
website
like
they
have
a
lot
of
product.
D
The
high
level
tested
navigation
is
very
important
because,
because
category
pages
might
not
be
like
fragmented
enough
to
target
more
a
long
time,
keyword
in
that
case,
using
registered
using
using
regex
that
require
user
input,
it's
okay
right
because
we
don't
want
the
pagination
after
one,
the
first
page
to
be
indexed
anyway.
A
Yeah,
I
I
think
you
probably
mean
javascript
not
front
frag
x,
but
yeah
yeah.
I
mean
I,
I
understand
what
you
mean
but
yeah.
That's
that's
perfectly
fine
like
if
you
don't
want
those
pages
to
be
indexed
and
you
use
one
of
these
patterns
to
automatically
load
the
content
and
google
doesn't
index
it.
That's
kind
of
what
you
want.
That's
perfect.
D
That
I
want
the
stuff
that
haven't
been
loaded
being
dead,
so
like
yeah.
A
Okay,
let
me
run
through
some
of
the
submitted
questions.
I
also
see
there's
a
really
long
one
here
in
the
chat,
but
let
me
run
through
some
of
the
submitted
ones
first
and
then
I'll
I'll
get
back
to
to
you
there
as
well.
A
I
just
found
out
about
emoji
domain
names
and
I
saw
they
can
actually
rank
in
google
search,
for
example,
if
you,
google,
or
emoji
domains,
I
also
saw
you
can
search
for
things
like
coffee
emoji
near
me,
and
it
would
show
you
actual
coffee
shops
so
will
emojis
in
search
and
web
be
something
viable
in
the
future,
especially
if
we're
moving
into
a
more
mobile-centric
world.
A
So
I
think
we
already
moved
into
a
mobile-centric
world
so
that
that
part
at
least
has
already
happened
with
regards
to
emojis
in
search.
There's
a
really
interesting
talk
from
from
paul
hart
that
we
have
on
our
youtube
channel
from
I
think.
Last
december,
I
don't
know
sometime
when
we
could
still
travel
from
mountain
view,
one
of
the
the
webmaster
conferences
where
he
also
goes
into
emojis
and
search
and
how
at
some
point,
we
realized
that
people
actually
search
a
lot
for
emojis
and
we
should
give
them
usable
search
results.
A
A
I
guess
one
of
the
difficulties
with
emojis
is:
if,
if
it
ends
up
being
a
part
of
a
voice
search
result
for
google
assistant
or
some
other
assistant
device,
then
it'll
be
hard
for
the
device
to
tell
you
which
url
to
check
out,
but
I
don't
know
we're
trying
to
learn
more
about
how
we
can
get
our
site
travelgate.com
to
rank
in
the
local
search
results
box
at
the
top.
A
At
the
moment,
it
seems
to
only
show
tripadvisor
and
yelp
for
keywords
like
gay
bars
in
brighton,
when
we
know
that
we
offer
the
best
and
most
most
up-to-date
content
along
those
lines.
What
can
we
be
doing
more
on
our
site,
apart
from
schema
markup,
which
we
already
have
to
ensure
that
we
can
rank
in
the
local
search
result
box?
A
I
I
don't
know
so,
my
my
feeling
is
you
don't
mean
the
the
map
search
result
that
we
show
for
for
local
queries
but
kind
of
that
bar
on
top,
where
you
can,
I
think,
pick
different
different
kinds
of
aggregator
sites
as
well.
I
don't
know
what
what
all
is
involved
there
but
I'll
check
with
the
team
here
to
see.
If
I
can
figure
something
out,
maybe
for
next
time.
B
Yeah,
this
is
a
similar
question.
You
had
like
two
weeks
ago
from
someone
in
poland
asking
a
similar
question.
I
don't
know
if
he
contacted
you,
but
I
was
waiting.
I've
been
speaking
to
him,
so
it's
related
to
the
local
search
and
probably
to
do
with
the
eu
kind
of
regulations
and
stuff
like
that
around
showing
other
providers.
A
Yeah
I
know
I
like
I-
I
looked
into
it
like
a
long
time
ago
and
back
then
it
was
more
about
us
trying
to
algorithmically
recognize
these
sites,
have
a
lot
of
content
along
those
lines
and
then
show
that
I
don't
know
if
kind
of
the
the
more
niche
sites
would
would
have
trouble
kind
of
being
shown
like
that
might
be
a
bit
harder
which
I
could
imagine
might
map
to
smaller
countries.
A
I
don't
know
poland
isn't
necessarily
small,
but
still,
and
perhaps
also
to
kind
of
specific
topical
areas
like
like
travel
gay
is,
is
probably
less
visible
overall
compared
to
something
like
yelp
or
trip
advisor,
but
I
don't
know
I.
I
think
it
would
be
nice
to
to
have
more
of
those
sites
visible
there.
So
I'll
I'll
definitely
check.
B
Yeah
because
I
work
for
one
of
the
largest
private
medical
providers
in
poland,
so
with
like
3
000
doctors,
so
it'd
be
we
kind
of
compete
against
the
the
searches
on
this.
So
it
would
be
a
good
to
understand
how
we
can
be
surfaced
in
this
search
because
we
actually
own
kind
of
also
a
ranking
kind
of
website,
as
well
for
doctors,
which
is
to
your
kind
of
trip,
advices
and
stuff
like
that.
So
it's
like.
Why
is
one
being
considered
above
another.
A
Thanks
I've
seen
a
lot
of
times.
A
A
Sometimes
the
video
results
as
well.
That
comes
in
kind
of
I
don't
know.
How
should
I
frame
it?
It
happens.
So,
essentially,
essentially
what
happens
when
someone
types
in
a
query
on
google?
Is
we
send
that
query
to
a
lot
of
different
indexes,
a
lot
of
different
search
systems
within
google,
and
we
try
to
send
it
out
to
as
many
of
these
systems
as
possible
on
the
one
hand,
so
that
we
get
answers
from
them?
A
On
the
other
hand,
that
we
also
get
quick
results,
so
we
can
like,
if
we
have
really
that
the
web
results
come
back
really
quickly
and
images.
A
A
On
the
other
hand,
if
we
hear
back
from
these
different
systems-
and
they
say-
oh
image-
results
are
super
important
for
this
query
and
the
web
results
are
kind
of
okay
as
well,
then
we
will
almost
certainly
show
kind
of
an
image
one
box
somewhere
in
the
search
results
it
might
be
on
top.
If
we
think
that's
super
critical,
it
might
be
somewhere
in
the
middle.
Anything
like
that
and
the
same
thing
happens
for
video,
and
I
imagine
for
the
different
other
types
of
kind
of
one
boxes
and
things
that
we
have
as
well.
A
I
I
don't
know
like
maybe
top
stories.
I
don't
know
how
how
all
of
that
flows
in,
but
essentially
all
of
these
different
systems
come
back
to
that
one
central
place
and
say
here
are
my
results
and
here's
how
relevant,
I
think
they
are
and
based
on
that,
we
we
try
to
figure
out
which
of
these
elements
we
should
show
so
that's
kind
of
how
how
the
images
flow
in
there.
It's
not
that
someone
is
manually
saying.
Oh,
we
should
show
images
for
this
query
and
not
for
that
one.
It's
really.
A
These
systems
are
trying
to
understand
how
relevant
the
results
are,
that
they
can
bring
back
and
based
on
that.
We
try
to
make
an
automated
decision,
and
that's
also
why
this
can
change
over
time.
Where,
if
you
search
for
something
now,
then
maybe
we
won't
show
images
if
we
recognize
that
everyone
is
actually
looking
for
images.
A
For
this
query,
then,
over
time
we
will
start
showing
images
in
the
web
search
results
as
well,
and
I
guess,
regarding
the
the
second
part
of
the
question,
I
I'm
guessing
you're
kind
of
asking
if
google
is
just
taking
the
image
as
an
image
file
or
if
they're,
looking
at
the
contents
of
the
image
like
there's
a
cat
on
this
image
or
not,
and
we
we
do
a
bit
of
both.
A
For
the
most
part,
we
do
take
focus
on
the
image
file
and
on
all
of
the
context
around
that
image,
because
that
really
helps
us
to
understand
why
this
image
is
relevant
and
if
we
don't
have
a
lot
of
information.
Otherwise,
and
we
might
try
to
understand
what
this
image
is
about
as
well.
It's
it's
tricky
from
from
my
point
of
view
to
focus
purely
on
what
is
visible
in
the
image,
because
it
might
not
be
why
this
image
should
be
ranking
in
the
search
results.
A
A
So
that's
something
where,
from
purely
from
understanding
the
images
point
of
view,
we
need
to
understand
essentially
how
that
image
is
embedded
within
the
web
page
and
that's
something
you
can
do
with
the
alt
text
with
headings
and
titles
on
the
page
kind
of
understanding,
sections
of
a
page,
better
captions.
If
you
have
anything
like
that,
the
file
name
for
the
image
as
well.
All
of
these
things
play
a
little
bit
of
a
role
in
how
we
understand
the
image
and
its
context.
A
My
website
is
already
on
https,
but
still
missing
the
content
security
policy
header
whenever
scanned
from
a
tool
does
that
have
any
effect
on
rankings
and
how
does
google
look
into
it?
I
have
to
be
honest.
I
don't
know
exactly
what
the
content
security
policy
header
is.
So
my
guess
is
it's
probably
not
that
critical.
I
don't
know,
but
in
general,
when
it
comes
to
https,
we
try
to
understand
which
of
your
pages.
It
should
be
seen
as
a
canonical
version
of
your
of
your
content
and
usually
that's
a
matter
of.
A
A
So
we
will
pick
the
https
version
as
the
canonical
and
we
will
do
that,
even
if
your
certificate
is
no
longer
valid,
even
if
you're
missing
something
critical
on
a
page,
even
if
there's
some
content
within
the
page,
that's
not
on
https,
where,
if
you
load
it
in
the
browser,
it
has
kind
of
that
warning
icon.
On
top,
even
in
those
cases,
we
will
probably
shift
to
https.
A
A
So
if
there
are
things
with
regards
to
security
that
you
could
be
doing
better
but
you're
just
not
doing
perfectly
at
the
moment,
which
might
be
something
like
the
content,
security
policy
header,
then
that's
something
I
would
definitely
recommend
doing.
That's
something
that
sounds
like
you
probably
need
to
do
to
make
sure
that
you
have
a
modern
and
secure
website,
but
at
least
from
an
seo
point
of
view,
it's
probably
not
critical
for
your
site's
ranking.
So
if
you
I
don't
know,
I
don't
know
how
to
frame
it.
A
A
Fine,
my
question
is
regarding
the
bounce
rate
of
an
affiliate
site,
it's
designed
in
a
way
that
we
want
the
user
to
consume
information
and
then
bounce
them
to
an
affiliate
site
as
soon
as
possible.
In
a
way,
we
only
earn
when
someone
clicks
on
those
affiliate
links
which
eventually
causes
a
poor
bounce
rate.
What's
your
take
on
this,
since
it
might
be
a
factor
for
rankings,
essentially
that's
totally
up
to
you,
you,
you
can
set
up
your
pages
like
that.
A
But
what
what
happens
on
our
side
is
that
we
don't
care
so
much
about
whether
or
not
a
site
is
an
affiliate
site,
but
we
care
about
whether
or
not
your
site
provides
information
that
is
relevant
for
us
to
show
in
the
search
results.
So
if,
if
people
are
following
the
links
and
going
to
a
different
place
to
buy
something
from
your
site
theoretically
in
analytics,
that
might
be
something
that
that
is
flag
is
about.
A
I
don't
know
how
analytics
compiles
that
overall,
but
if
people
are
going
to
your
site
and
finding
the
information
they
need
and
then
going
off
to
buy
it
somewhere,
then
that's
that's
essentially
perfect.
On
the
other
hand,
if
people
go
to
your
site
and
they're
like
there's
no
information
here-
or
this
is
just
the
same
information
as
all
of
the
other
sites
and
they
click
on
your
affiliate
links,
then
that's
something
that's
kind
of
from
our
point
of
view.
A
Not
that
useful,
then
we
might
as
well
just
show
the
affiliate
link
target
as
as
the
search
result
and
not
your
site.
So
it's
not
so
much
the
the
matter
of.
Is
it
an
affiliate
site
and
driving
traffic
somewhere
else,
or
is
it
a
site,
that's
selling
things
directly
or
is
it
just
an
informational
site?
A
It's
more
a
matter
of.
Does
your
site
fulfill
what
the
user
was
looking
for
and
for
that
like
it's,
it's
not
something
that
I
I
can
purely
judge
automatically.
It's
something
you
kind
of
have
to
look
at
on
your
own
and
figure
out.
Am
I
really
providing
something
unique
compelling
and
of
high
quality
that
would
be
indexable
even
if
there
were
no
affiliate
links
on
there
at
all.
A
A
I
think
this
is
about
google
analytics.
I
don't
really
have
any
insights
there,
so
I
can't
help
with
that.
Somehow,
our
20
year
old
business
has
created
two
websites
of
almost
the
same
primary
content.
Both
domains
are
15
years
old,
same
categories,
same
product
pages,
except
variations
like
ui
on
one
domain.
We
show
more
textual
content,
curated
reviews
the
result
is
we
get
product
page
traffic
on
one
domain
and
category
page
traffic
on
the
other
domain?
If
we
cross
canonical
those
domains,
can
that
help
in
seo
yeah?
A
I
I
think
I
mean
somehow
over
20
years,
lots
of
things
get
collected,
so
that's
that's
kind
of
normal
in
general.
If
you
combine
your
site
and
make
one
strong
version
out
of
two
kind
of
medium
strong
versions,
then
usually
that's
a
good
thing,
especially
if
you're
targeting
the
same
audience.
If,
essentially,
your
message
and
the
the
conversions
that
you're
trying
to
achieve
are
the
same
thing,
then
it
it
definitely
makes
sense
sense
to
combine
things
from
from
my
point
of
view.
A
On
the
other
hand,
if
you're
targeting
completely
different
audiences,
then
maybe
that's
something
where
you
kind
of
have
to
make
more
of
a
judgment
call
so
a
common
use
case
that
we
sometimes
see
is
b2b
versus
b2c.
So
if
you're
selling
directly
to
users
or
if
you're
selling
directly
to
businesses
that
then
sell
it
to
users,
sometimes
it
makes
sense
to
keep
these
websites
separate
because
you're
targeting
something
completely
different.
The
messaging
you
have
on
these
pages
might
be
completely
different
and
in
those
cases
it
might
make
sense
to
keep
it
separate.
A
On
the
other
hand,
if
it's
just
like,
naturally
over
time,
you
somehow
collected
multiple
websites
and
they're
all
trying
to
do
exactly
the
same
thing,
just
different
departments
and
different
people
over
time,
trying
trying
their
hand
at
making
a
website,
then
that's
definitely
something
that's
worth.
Combining
and
saying
we
will
take
all
of
the
the
good
parts
of
all
of
these
websites
and
make
one
really
strong
website.
Out
of
it,
and
probably
you
will
see
some
improvements
in
search
if
you're
able
to
do
that.
F
E
I
joined
I
posted
it
too,
so
my
question
is
regarding
rich
results:
the
choice
of
images
and
rich
results,
namely
recipes.
I
noticed
that
google
uses
16
by
nine
images
there
and
on
many
recipes
I
provide
three
different
ratios,
so
six,
nine
one
one
and
four
three
as
google
recommend-
and
I
noticed
that
in
many
cases
google
is-
is
picking
the
four
three
or
one
one
and
cropping
the
top
part
of
it.
Making.
Sometimes
the
product
doesn't
even
appear
in
the
in
the
image.
E
So
I
was
wondering
if
there's
a
like
something
to
know
about
about
the
choice
of
of
images
there.
I.
A
I
don't
know
I
I
heard
that
from
from
another
recipe
site,
but
I
I've
stopped
hearing
from
them
about
it,
so
either
they
gave
up
or
it's
working
now
for
them.
But
if,
if
you
can
send
me
some
examples
or
if
you
post
it
in
the
in
the
question,
maybe
just
add
a
reply
to
that
and
add
some
examples
there
then
I
I
can
pass
that
on
to
the
team
and
we
can
take
a
look
sure.
A
Okay,
let
me
run
through
some
more
of
the
questions
here
and
then
we
can
open
things
up
for
everyone
as
well.
The
request,
indexing
tool
and
search
console
has
stopped
any
update
when
it's
coming
back.
It
would
be
welcomed.
I
I
don't
know
when
exactly
it'll
be
back.
I
know
the
the
team
is
working
on
kind
of
improving
that,
though
my
ranks
have
dropped
heavily
with
the
core
update
for
me.
A
I,
this
is
kind
of
kind
of
a
tricky
question
in
the
sense
that,
depending
on
what
what
all
happened
with
the
last
core
update,
you
can
definitely
see
improvements
over
time
in
the
sense
that
what
happens
in
search
is.
We
have
all
of
these
different
factors
that
kind
of
play
a
role
depending
on
the
query
and
the
site,
and
it
might
be
that
from
one
of
the
the
core
updates,
like
one
of
those
factors
is
smaller,
but
you
can
work
to
improve
the
other
factors
and
make
them
stronger
again.
A
A
A
So
usually
that's
a
lot
more
than
just
kind
of
like
updating,
a
few
blog
posts
and
adding
some
content
every
now
and
then
and
then
please
don't
take
too
long
to
update
upload
the
next
video
yeah,
okay,
I'll
I'll,
try
to
get
it
in
this
afternoon.
Sometimes
we
have
to
wait
a
little
bit
because
other
teams
or
other
folks
are
also
posting
things
to
the
youtube
channel
and
we
don't
want
to
kind
of
like
bombard
people
with
videos.
On
the
same
day,
question
about
discontinuation
of
flash.
A
I
work
on
an
online
gaming
site
where
we
serve
quite
a
lot
of
flash
games
in
terms
of
quality.
They
occupy
roughly
50
of
all
pages
of
the
site,
but
in
terms
of
organic
traffic
they
only
account
for
about
10
of
our
total
traffic
after
december
2020.
Should
we
anticipate
a
complete
loss
of
traffic
only
to
this
portion
of
the
site,
or
will
there
be
wider
site
repercussions
if
we
don't
take
steps
to
remove
all
of
those
pages
that
serve
flash
games?
A
So
I
think
I
saw
this
question
in
one
of
the
previous
hangouts.
I
don't
know
if
it's
like
the
same
question
or
same
same
person.
That's
that's
fine
in
general,
when
it
comes
to
flash
the
previously,
I
think
we
stopped
doing
this
previously.
F
Could
I
have
any
indirect
effect
on
ranking?
Maybe
you
know
users
are
searching
for
flash
games
but
they're
not
they're,
not
getting
the
results
because
the
chrome
isn't
supporting
that
could
have
some.
I
don't
know
indirect
effect
on
searching
your
rankings.
I.
A
I
I
could
definitely
see
people
searching
less
for
them
over
time,
but
I
don't
think
there
would
be
any
kind
of
ranking
effect
for
that.
So
it's
it's
something
where
even
like
10
years
in
the
future,
if
these
pages
still
exist,
if
someone
searches
for
flash
games,
we
will
show
whatever
content
we
have
for
flash
games,
and
that
would
likely
be
pages
like
this.
Even
if
nobody
even
knows
anymore
what
a
flash
game
was.
A
So
I
I
wouldn't
expect
that
to
drop
what
what
I
might,
what
you
might
see
is
if
people
are
searching
for,
I
don't
know
a
specific
game
type
where
I
don't.
I
don't
know.
I
forgot
what
what
the
game
types
are
called,
but
where,
if
they're
searching
for
a
specific
type
of
game,
where
you
have
kind
of
like
maybe
a
normal
html5
game
or
an
installable
game,
app
or
game
for
game
console,
and
you
also
have
flash
games,
then
I
could
imagine
for
that.
A
Generic
game
type
query,
then,
over
time
the
flash
game
pages
will
kind
of
become
less
and
less
relevant
because,
like
they're,
less
and
less
recommended
by
users
and
they're
less
useful
for
users,
but
if
someone
is
explicitly
searching
for
that
game,
type,
plus
slash
or
just
flash
games
in
general
like
this
is
the
only
content.
We
have
that's
relevant,
so
we
we
will
stick
to
it,
even
if
by
default,
people
might
not
be
able
to
see
the
flash
content.
A
When
I
redirect
from
one
site
to
another
301
or
302,
and
it
contains
the
same
content
images
internal
links,
is
it
considered
duplicate
content
and
with
google
in
general
in
in
theory?
Yes,
we
would
consider
this
duplicate
content
and
we
you
would
use
it
for
canonicalization,
but
it's
is
not
a
bad
thing.
I
think
this
is
kind
of
more
like
in
theory.
We
would
consider
this
duplicate
content,
because
if
you
enter
that
url
in
in
a
browser,
then
you
would
end
up
with
the
same
content.
A
So
you
would
like,
if
you
redirect,
from
an
old
domain
to
a
new
domain.
If
you
enter
the
old
domain,
then
you
would
end
up
with
the
same
content
as
if
you
just
entered
the
new
domain,
so
theoretically
for
our
systems.
That
would
be
duplicate
content
in
practice.
We
would
see
this
as
a
sign
that
these
pages
are
the
same,
and
we
need
to
pick
one
of
these
to
choose
as
the
canonical
and
we
will
focus
our
energy
on
that
canonical
url.
A
So,
that's
something
that,
from
our
point
of
view,
it's
like
perfectly
fine
and
normal
and
not
something
that
you
need
to
worry
about
in
in
terms
of
ranking.
So
essentially
we
would
probably
switch
things
over
to
the
new
domain.
If
you
have
this
this
kind
of
redirect
setup,
we
have
a
site
in
french
and
if
we
only
translate
this
content
on
google
translate
into
another
language,
is
this
considered
duplicate
content?
A
No,
if
you
translate
content,
we
would
not
consider
a
duplicate
content,
because
the
words
are
different,
so
kind
of
just
purely
from
from
a
technical
point
of
view.
Search
engines
are
sometimes
pretty
simple
and
they
look
at
the
words
on
the
page
and
they
say.
Oh,
these
are
different
words,
so
the
content
is
likely
different.
They
don't
look
at
the
text
on
the
page
and
say:
oh,
it
says
the
same
thing
in
this
abstract
way
of
when
I
try
to
understand
the
words
and
therefore
the
content
is
duplicated.
A
G
John,
may
I
sure
my
question
is
about
later
load.
We
have
set
up
lazy
load
and
when
you
scroll
down
to
the
place
where
the
image
is
it
loads
and
appears
on
the
page
before
the
moment,
an
image
is
on
the
screen.
There
is
like
a
gray
rectangle
rectangle
over
a
random
size.
Instead,
because
we
don't
know
images
size
before
we
load
it.
G
So
imagine
you
have
slow
mobile
internet
and
you
are
loading
a
page
and
the
text
appears
and
you
scroll
down,
and
you
see
a
grey
rectangle
in
the
place
where
an
image
and
where
an
image
should
be-
and
there
is
the
text
below
and
the
moment
the
image
has
loaded
the
text
shifts
shifts
down
because
the
image
has
the
different
height
and
with
core
web
vitals
in
general
and
cls
which
measures
visual
stability
in
particular.
A
A
D
Hey
john,
I
have
a
question
about
a
redirect.
I
remember
you
once
say
that
the
redirect
only
passed
link
juice
is.
They
are
very
close
match,
so
there's
a
situation
that
we
want
to
consolidated
multiple
articles
into
one
big
article.
In
that
case
we
redirect
the
fragmented
article
to
the
big
article
where
they
pass
linked
juice,
because
the
the
big
article
will
be
like
of
a
broader
thing,
but
the
fragmented
will
be
more
long
tail.
A
D
A
D
I
see,
on
the
same
token,
because
I
remember
you
once
say
that
they
have
to
be
very
close
match
to
be
passing
link
juice
when
you
redirect,
in
that
case
it
work
to
pass
link
juice.
But
what
if
I
redirect
a
informational
page
to
a
transactional
page,
for
example,
I
write
a
blog
post
about
goat
cheese.
What
is
about
goat
cheese
and
then
one
one
time.
One
day
I
decided.
I
don't
want
that
to
to
be
ranked
so
I
redirected
to
the
transactional
page
of
goshi.
A
Yeah,
that's
that's
also
fine.
I
think,
with
regards
to
the
content
needing
to
be
similar,
it's
more
a
matter
with
the
rel
canonical
where
you
actually
have
content
on
the
page.
So
if
you
set
the
rel
canonical
from
one
page
to
another
page,
then
that's
something
where
for
us,
it's
it's
a
sign
that
you
want
these
pages
to
be
treated
the
same,
but
we
need
to
be
sure
that
these
pages
are
really
a
part
of
the
same
cluster
and
kind
of
to
recognize.
A
A
D
A
Sure
I
I
think
the
the
one
exception
there
would
be
if
you
like,
go
off
and
just
buy
a
bunch
of
domain
names
and
then
redirect
them
all
to
your
to
like
one
central
site,
then
that's
something
where
our
systems
might
kick
in
and
say.
Oh
this,
this
looks
kind
of
sneaky,
but
if
you're
changing
things
within
your
website-
and
you
say
it's
like-
I
don't
want
to
sell
basketballs
anymore-
I
want
to
sell
shoes
or
whatever.
D
I
see
so
just
one
follow-up
question.
I
have
a
client
doing
a
very
weird
thing
say
they
try
to
in
black
friday
times
they
redirect
a
certain
informational
page
to
the
traditional
page,
and
they
they
try
to
consolidate
authority
from
the
informational
page
to
the
transitional
page
to
in
the
hope
that
the
transactional
page
will
break
better
and
then
they
try
they
they
will
prob.
They
want
to
remove
the
redirect
after
the
black
friday.
My
thing
tell
me
is
not
a
good
idea.
A
A
I
don't
know
if,
under
the
line,
it's
it's
really
worthwhile
to
to
do
that,
and
if
you
kind
of
break
more
things,
then
you
actually
improve
there,
but
I
I
don't
know
is
especially
if
you're
struggling
with
kind
of
getting
your
black
friday
content
ranking
when
everything
else
is
like
really
strong,
and
then
I
could
imagine
people
resort
to
kind
of
these
weird
tricks.
I
think,
from
from
a
webspam
point
of
view,
we
wouldn't
see
that
as
being
problematic
from
a
web
search
point
of
view.
We
wouldn't
say:
oh
this.
A
This
is
a
sign
that
the
website
is
low,
quality
or
anything
like
that.
I
think
it's
purely
from
a
technical
point
of
view.
It's
it's
easy
to
confuse
our
systems
with
this.
It's
not
so
much
that
it's
like
a
really
bad
idea,
and
you
should
never
do
it,
but
you
can
confuse
things
and
if
the
end
result
is
that
when
you
change
things
back,
it
takes
a
month
for
everything
to
be
kind
of
restored
in
the
normal
state.
Then
I
don't
know
if
you've
really
made
a
profit
under
the
line.
In
a
case
like
that,.
H
I
think
it's
also
the
case
that,
just
because
google
follows
a
redirect
doesn't
mean
that
the
new
page
will
rank
for
everything
the
old
page
just
rank,
so
google
might
follow
the
redirect.
But
if
you
redirect
our
informational
page
to
a
transactional
page,
it's
likely
that
the
informational
page
had
a
lot
more
content
and
it's
likely
that
it
will
it
ranked
for
a
lot
more
keywords
that
the
new
page
probably
won.