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From YouTube: English Google SEO office-hours from January 28, 2022
Description
This is a recording of the Google SEO office-hours hangout from January 28, 2022. These sessions are open to anything search & website-owner related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc.
Find out more at https://goo.gle/seo-oh-en
Feel free to join us - we welcome folks of all levels!
A
All
right
welcome
everyone
to
today's
google
search
central
seo
office
hours
hangout.
My
name
is
john
mueller.
I'm
a
search
advocate
on
the
search
relations
team
here
at
google
in
switzerland
and
part
of
what
we
do
are
these
office
hour
sessions
where
people
can
jump
in
and
ask
their
questions
around
their
websites
and
web
search
looks
like
people
still
are
dropping
in
so
good.
A
We
have
a
bunch
of
questions
submitted
on
youtube,
but
also
a
handful
of
people
here
who
are
raising
their
hands
ready
to
to
jump
in
and
ask
the
first
question:
maybe
we'll
get
started
here?
Let's
see
akash,
I
think
you're.
First
on
the
list.
B
Hi
john
hi
hi,
so
my
question
is
related
to
the
paid
links,
so
is
it
like,
like
I
read
some
of
the
mad
cuts,
blog
and
and
in
in
a
video
that
he
has
clearly
said
if
your
links
get
reported,
if,
like,
if
you
report
those
links
to
the
to
the
google
team
also,
so
those
links
are
like
you
know,
kind
of
the
paid
links.
B
How
did
google's
date
determine
or
is
it
more
of
the
financial
things
that
that
helps
google
to
understand
that
these
are
the
paid
paintings
or
more
of
something
like
seems
to
be
a
flashy
or
a
streamy?
One
makes
these
links
as
a
paid
or
the
mother
like
unnatural
links
to
your
site,
so.
A
I
I
think
the
question
is:
is
kind
of
like
what
how
how
does
google
recognize
paid
links
with
angle
yeah,
I
mean
from
from
our
point
of
view.
We
take
a
lot
of
different
things
into
account.
We
don't
give
every
link
that
we
find
full
weight,
so
even
if
we're
not
sure
like
something
can
be
somewhere
in
between,
but
it's
like
it's
a
number
of
things
that
we
take
into
account
there.
A
So
it's
not
just
did
someone
report
this
as
a
paid
link,
because
random
people
on
the
internet
report
lots
of
things
that
aren't
necessarily
true
but
at
the
same
time
some
sometimes
it's
useful
information.
So
it's
I
don't
know
a
lot
of
things
that
kind
of
come
together
with
regards
to
paid
links.
B
And
how
about
the
internal
link,
if
you
have
a
internal
link
from
a
respective
anchor
text
or
map
from
the
header
or
within
the
content
or
within
the
footer?
Does
the
the
placement
of
the
links
within
it
could
break
header
body
or
content?
Does
it
matter
because
for
most
of
the
website
you
know
that
headers
and
your
photos
remain
the
same?
So
is
it
like
body
part
content
has
been
given
the
more
weightage,
because
that
is
the
particular
portion
that
that
changes
as
for
the
pages,
so
that
particular
thing.
A
On
the
one
hand,
we
use
it
to
understand
the
context
better,
so
things
like
the
anchor
text
helps
us,
but
another
really
important
part
is
really
just
being
able
to
crawl
your
website
and
for
that
it
doesn't
matter
where
that
link
is
on
a
page
to
kind
of
crawl,
the
rest
of
the
website.
Sometimes
things
are
in
the
footer,
sometimes
in
the
headers,
sometimes
in
a
shared
menu
or
in
a
sidebar
or
within
a
body
of
content.
A
It
sometimes
really
makes
sense
to
kind
of
focus
on
the
the
central
part
of
the
page,
the
the
primary
piece
of
content
that
changes
from
page
to
page
and
not
so
much
the
the
headers
and
the
sidebars
and
the
footers,
or
things
like
that,
because
those
are
a
part
of
the
website
itself.
But
it's
not
the
primary
reason
for
this
page
to
exist
and
the
primary
reason
for
us
to
rank
that
page.
A
C
All
right,
my
question
is
regarding,
like
we
have
a
website
that
is
about
fashion
ideas,
outfit
ideas
like
how
to
wear
any
outfit.
It's
purely
a
blog
post
article
based
website
we're
not
selling
anything.
We
don't
have
any
products
on
our
website,
so
we
have
been
doing
quite
well
on
search
trying
to
give
valuable
information
to
our
users
as
per
the
user's
intent.
C
C
So
my
question
is:
will
the
google
treat
it
as
a
classical
product
website
classical
google
classical
product
review
site,
because
in
the
picture
in
the
article
we
started
putting
links
to
our
affiliate
websites
like
amazon
or
other
fashion
clothing
stores
just
to
help
users,
those
who,
like
any
outfit?
So
we
give
them
links
that?
Okay,
you
can
buy
these
outfits
from
these
these
sites.
So
will
the
google
treat
it
as
a
classical
product
review
site?
Thank
you.
A
Yeah,
I
don't
think
we
we
would
differentiate
that
much
with
these
kind
of
websites
and
it's
not
that
there's
kind
of
like
a
binary
decision
on
which
type
of
website
something
is
so
from
from
my
point
of
view,
it
sounds
like
you
have
some
kind
of
review
content
on
your
pages.
It
sounds
like
you
have
some
kind
of
informational
content
on
your
pages
as
well.
You
have
some
affiliate
content
and
all
of
these
things
are
fine.
A
So
it's
not
not
a
case
that
you
have
to
pick
one
type
of
website
and
say
everything
on
my
website
is
exactly
like
this
and
therefore
I
need
to
follow
exactly
these
guidelines
in
most
cases
on
the
web.
It's
there's
like
a
lot
of
grey
room
between
the
different
types
of
websites
and
from
from
our
point
of
view,
that's
fine.
That's
that's
kind
of
expected,
so
I
I
wouldn't
worry
too
much
about
is.
A
Does
google
think
this
is
a
product
review
website
or
not,
but
essentially
use
use
the
information
that
we
give
for
product
review
websites?
If
you
think
some
of
that
is
relevant
to
your
website
and
maybe
that's
useful
to
help
you
to
improve,
but
it's
not
something
where
I'd
say
it's
a
checklist
that
you
have
to
fulfill
for
anything
that
is
classified
exactly
as
a
product
review
website
all
right.
Thank
you
very
much
sure
hazel.
A
A
Oh
no,
okay,
maybe
we'll
come
back
to
you,
feel
free
to
jump
in
seth.
In
the
meantime,
hey
john
hi.
D
So
I
have
a
like
questions
on
two
different
topics
that
that's
all
right,
I'll,
try
and
make
it
short.
So
the
first
one
deals
with
local
directories
and,
in
my
opinion,
local
directories
don't
really
add
that
much
of
value
to
people
looking
for
a
business,
everybody
uses
search
engines
for
that
so
and
regarding
local
seo,
a
lot
like
seos
try
to
keep
the
name
address
and
phone
number
consistent
across
directories
and
they
use
services
to
automatically
do
that.
So
it's
really
a
two-part
question.
D
So,
like
hey,
does
google
really
care
if
you're
listed
in
a
local
directory
and
if
the
information
that
they
have
is
correct?
And
then,
if
you
do
go
with
one
of
these
local
companies
to
automatically
manage
those
local
listings?
Are
you
just
throwing
money
away.
A
I
don't
know
it's
it's
hard
to
say,
because
I
I
don't
feel
comfortable,
saying,
like
all
local
directories
are
bad
or
all
local
directories
are
good,
because
I
imagine
there
there
is
quite
a
lot
of
variance
between
the
these
kind
of
sites.
So
from
that
point
of
view,
I
don't
want
to
like
frame
it
as
yes
or
no
kind
of
thing.
The
the
other
part
with
regards
to
the
exact
same
name
address
and
phone
number.
I
I
don't
know
how
much
that
plays
into
google
google
my
business,
what
oh?
What
is?
A
Google
business
profiles,
the
new
name,
kind
of
the
the
local
listings
and
and
that
part
of
thing
one
one
place
where
I
have
seen
a
little
kind
of
in
that
direction,
which
might
not
be
perfectly
relevant
for
for
local
businesses,
but
just
generally
in
us
kind
of
recognizing
the
the
entity
behind
a
website
or
a
business,
and
for
that
it
does
sometimes
help
to
really
make
sure
that
we
have
consistent
information
that
we
can
recognize
that
this
information
is
correct
because
we
found
it
in
multiple
places
on
the
web.
A
Usually,
this
plays
more
into
kind
of
the
knowledge
graph,
the
knowledge
panel
side
of
things
where,
if
we
can
understand
this
is
the
entity
behind
the
website
and
kind
of
there
are
different
mentions
of
that
entity
in
different
places
and
the
information
there
is
kind
of
consistent.
Then
we
can
trust
that
information,
whereas
if
we
find
kind
of
conflicting
information
across
the
web,
then
it's
a
lot
harder
for
us,
and
I
remember
especially
a
few
years
back
when
we
started
with
the
local
business
structure
data
on
pages.
A
We
we
ran
into
that
every
now
and
then
where
people
would
have
a
local
profile
with
opening
hours
or
phone
numbers
and
then
on
their
website.
They
marked
up
something
that
is
conflicting
with
that
and
on
on
our
side,
we
kind
of
have
to
make
a
judgment.
Call
then,
like
we
don't
really
know
what
what
is
correct,
like
on
the
one
hand,
in
the
tool.
A
You
said
this
is
your
opening
hours
on
your
website,
you're
saying
this:
it's
like
what
is
actually
correct
and
in
those
kind
of
situations
it's
it's
easy
for
our
systems
to
get
confused
and
use
the
wrong
information.
Whereas
if
you
find
somebody
to
consistently
provide
a
correct
information
everywhere,
then
it's
a
lot
easier
for
us
to
say
well,
this
is
actually
the
correct
information.
A
We
should
definitely
show
it
like
this
and
whether
or
not
you
use
a
tool
to
do
that
or
if,
if
you
just
have
like
a
handle
of
mentions
on
the
web,
where
you're
listed
as
a
local
business,
you
probably
don't
need
a
tool
but
kind
of
just
regularly
going
out
and
making
sure
that
the
information
about
your
business
about
your
website
is
correct.
I
I
think
that
is
kind
of
relevant
and
helpful.
D
Okay,
perfect,
thank
you
for
answering
that
and
then
you
have
time
for
it.
Can
I
add
another
question
sure:
okay,
so
this
one
deals
with
links
and
let's
just
say
that
you
know
you're
doing
everything
correct
the
right
way,
you're
following
all
the
rules,
you're
not
doing
any
link,
exchanges
or
anything.
You
know
it's
crazy,
like
that.
You
know,
let's
say,
there's
a
few
websites
that
already
are
linking
to
you
and.
D
Visitors,
if
you
link
to
them
also
so
assuming
that
you're
getting
some
value
from
those
backlinks
which
google
could
be
ignoring
those
you
never
know,
but
assuming
that
you
are
getting
some
value
from
those
backlinks,
could
you
possibly
lose
some
value
if
you
link
to
those
with
their
websites,
or
are
you
pretty
much
like
safe,
where
you
know
you're
not
doing
anything
crazy,
so
google
understands
you're
just
doing
it
to
help
people.
A
No
yeah,
I
think,
you're
doing
reasonable
things.
That's
perfectly
fine.
It's
also
kind
of
natural,
especially
if
you're
a
local
business
you
link
to
your
neighbors
or,
if
you're,
mentioning
the
news
somewhere.
You
kind
of
mentioned
that
on
your
websites,
like
I
was
featured
here
in
the
news
and
essentially
you're
linking
back
and
forth
it's
kind
of
the
reciprocal
link.
Essentially,
it's
a
natural.
E
A
Of
link,
it's
not
something
that
is
there
because
you're
doing
some
kind
of
crazy
link
scheme.
So
from
that
point
of
view,
I
think
it's
easy
to
overthink
it
and,
if
you're
doing
something,
naturally,
if
you're
not
kind
of
making
weird
deals
behind
the
scenes,
then
I
really
wouldn't
worry
about
it.
A
Okay,
we'll
come
back
to
you.
I
guess
michael.
F
Hi,
so
let
me
preface
this
by
first
saying
that
I
am
not
starting
seo
cop
a
site
devoted
to
you
know
policing
search
industry,
but
that
said,
you
know
you
see
it
all
day
long.
There
are
a
lot
of
fallacies
and
misconceptions
about
different
practices
and
seo.
Like
you
know,
you
need
to
write
2
000
words
to
rank
or
having
a.
G
F
You
rank
and
lsi
keywords
that
was
one
recently
quote:
eat
score.
You
know
all
that
kind
of
stuff,
so
my
question
is
and
I
apologize
for
putting
you
on
the
spot,
but
you
know
there's
some
things
which
are
kind
of
inaccurate,
some
things
which
are
wholly
made
up
and
you
know
not
tied
to
reality.
What,
if
I
could?
What
things
would
you
if
you
could
debunk
that
you
see
on
an
almost
daily
basis?
F
That
makes
you
sort
of
scratch
your
head
and
say:
can
we
put
an
end
to
this
myth
or
this
inaccuracy
I
mean?
Maybe
maybe
it's
not
today.
Maybe
it's
for
you
know
a
thread
down
the
road,
but
but
you
know
there
are
things
that
you
see
probably
every
day
you
say
to
yourself.
Well,
you
know:
that's
not
true.
A
On
the
one
hand,
it's
it's
possible
to
put
together
a
list
of
myths
and
kind
of
say
he's
like
this
is
completely
wrong,
but
at
the
same
time
I
also
see
a
lot
of
people
have
good,
intense
and
sometimes
the
promotings
that
do
absolutely
nothing
and
they,
on
the
other
side,
do
things
that
do
have
a
positive
effect
and
from
from
my
point
of
view,
I
don't
want
to
really
call
them
out
and
say,
like
oh
look
at
this
stupid
person
who
believes
this
thing
because
they're
they're
trying
to
do
the
right
thing,
maybe
they're
confused,
maybe
they
didn't
realize
it
had
no
effect
or
maybe
they
saw
some
correlations
that
weren't
kind
of
causal
but
kind
of
just
just
I
don't
know
random
correlations,
and
I
I
don't
know
I
always
kind
of
struggle
with
calling
those
kind
of
things
out,
but
maybe
we
should
do
more
to
kind
of
highlight
some
of
the
common
myths.
A
I
I
think
the
the
other
aspect.
There
is
also
that
some
of
these
myths
are
kind
of
technically
missed,
but
they
have
some
rooting
in
reality
as
well.
Where
you
we
might
say,
I
don't
know,
keyword
frequency
is
not
an
seo
ranking
factor
kind
of
thing,
but
at
the
same
time,
if
you
don't
mention
words
at
all
on
your
page,
then
it's
like
it's
not
gonna.
A
Good,
so
it's
like
well,
one
keyword,
mention
is
okay
and
100
is
too
much
and
it's
like
is
there
a
number
between
that
is
optimal?
No,
but
you
can't
like
go
out
and
say
well,
all
keyword
mentions
are
bad,
so
that's,
I
think,
always
kind
of
tricky,
but
I
don't
know
I
I
think
if,
if
you
see
things
where
you
run
across
them,
you're
like
oh,
this
makes
absolutely
no
sense.
F
I
mean
yeah
I
in
no
way
ever
want
to
call
it
so
now
it's
just
sometimes
I
feel
like
if
someone
believes
it
that
are
going
to
start.
You
know
if
you're
sort
of
a
fork
in
the
road
they're
going
to
start
just
going
down
the
long
road
like.
Oh,
I
need
to.
I
need
to
write
2
000
words,
and
so
I'm
going
to
just
fill
it
with
fluff.
That's
not,
and
then
they
and
then
they
come
back
later
and
they
say
hey.
I
wrote
this
really
long
story.
F
Why
am
I
not
ranking
it's
like?
Well,
you
could
have
written
in
300
words
if
you
stuck
for
the
facts
or
whatever
it
is.
You
know
that
that's
sort
of
where
my
intent
is
not
to
call
anyone
out
or
say
you're
getting
it
wrong,
it's
more
of,
if
anything,
to
sort
of
demarcate
what
our
best
practices-
and
you
know
this
is
more
myth
than
it
is
reality.
So
you
shouldn't
go
down
this
road.
A
Now
I
I
think
also
in
overall,
when
I
look
at
the
the
seo
industry.
It
feels
like
a
lot
of
the
myths
from
from
the
old
days,
are
kind
of
gone
and
a
lot
less
popular
and
most
of
the
people
that
are
active
in
seo.
They
kind
of
find
good
information
out
there
and
they
publish
good
information,
and
it
seems
a
lot
more
focused
on
I
don't
know
actual
help,
rather
than
kind
of
these
weird
myths
where
it's
like.
A
H
We've
recently
published
a
a
regional
website
that
we're
coming
to
a
bit
of
a
loss
with
because
the
site
was
originally
indexed
with
google
and
held
good
ranking,
but
over
the
last
couple
of
months,
or
so
it's
dropped
and
dropped
and
dropped
and
dropped
and
dropped
for
its
main
home
page
to
the
point
where
now
it's
pretty
much
non-existent
within
search
itself,
we're
comparing
with
bing
and
it's
exactly
where
we
expected
to
see
it
within
bing
itself,
the
site's
stable.
H
It's
got
good
content,
it's
got
good,
relevant
content
for
your
users,
but
we're
a
loss.
We're
completely
lost
as
to
why
google
has
physically
dropped
the
site,
and
it
is
literally
just
the
main
home
page
of
the
site-
that's
not
appearing.
H
Where
can
we
get
help
from
there?
There's,
obviously
something
in
the
site
that
google
doesn't
like,
but
again
referring
back
to
michael's
point
searching
the
web
and
trying
to
find
solutions
online.
There
is
so
many
things
that
are
saying
yes
do
this,
or
do
that
or
do
this
or
do
that?
What
is
the
right
and
wrong
thing
when,
in
reality,
I
mean
we're
we're
spending
hundreds
we've
spent
thousands
of
hours
on
this
website
to
build
great
content
for
local
businesses,
even
touching?
H
What's
up
with
them
with
regards
to
business
directors,
we've
got
a
cracking
solution
to
that,
but
we
want
people
to
be
able
to
find
it
by
its
brand
name
and
the
only
reason
they're
going
to
find
it
by
its
brand
name
is
by
actually
searching
for
the
site
itself,
of
which
google's
dropped
out
the
rankings,
and
we
can't
understand
why.
H
We've
there's
there's
one
possible
claw,
of
course,
which
we're
just
waiting
on
webmaster
tools
to
catch
us
up
a
little
bit
just
so
we
can
double
check
it,
but
everything
else
that
we're
putting
into
it.
We
believe
absolutely
100
that
we
are
good
relevant
content
for
you,
but
we
can't
understand
why
google's
dropped
us,
but
bing
have
kept
us
literally
p2,
which
is
where
we'd
expect
to
be.
A
A
What
what
I
would
recommend
doing
here
is
starting
a
thread
in
the
webmaster
help
forum
with
with
the
details,
so
with
your
url,
with
the
queries
that
you're
looking
at
and
kind
of
the
changes
that
you've
seen
there,
so
so
that
folks,
in
the
forum,
can
take
a
look
at
that
and
so
that
they
can
escalate
it
from
there
if
they're
saying
well,
this
looks
really
weird.
A
H
Certainly
so
printer
up
there
will
we
get
a
positive
response
from
that,
though,
because
again
I
think
I've
seen
you
know,
I
do
go
through
the
forums
and
I
do
have
a
browse
through,
but
again
it
I
think
it.
It
refers
back
to
what
is
a
right
or
what
is
a
wrong
answer,
because
potentially
somebody
could
post
something
onto
it.
A
Yeah,
I
mean
that's,
that's
something:
that's
always
a
possible
in
the
forums,
because
that's
it's
a
community
forum
and
most
of
the
people
who
are
active
there.
They
they've
seen
lots
of
things,
so
they
they
have
a
lot
of
insight
into
the
kind
of
problems
that
are
common
on
websites
and
they
can
recognize
things
that
are
kind
of
really
standing
out.
A
So
I,
I
would
definitely
not
see
it
as
something
where
any
answer
that
you
get
in
the
forum
will
be
1
000
correct,
because
these
are
essentially
volunteers
that
are
helping
out
to
to
kind
of
like
share
their
time
and
expertise,
but
at
the
same
time
they
can
also
escalate
things.
So
if
there
are
issues
where
it's
clear
within
the
forum
thread
that,
like
something
weird,
is
happening
here-
and
someone
else
needs
to
take
a
look
at
that,
they
can
escalate
that
to
community
manager.
H
It's
almost
like
we
made
it,
we
need
a
sort
of
a
direct
contact,
so
we
can
just
email
across
and
say
look.
This
is
the
issue.
This
is:
what's
happened
either
a
what
are
we
doing
wrong
or
b?
What
are
we
doing
right
or
see?
Is
it
something
that
we've
completely
noticeably
messed
up
on
and
missed,
and
because
we're
so
involved
in
the
project
and
we're
so
we
live
and
breathe
it
that
it's
just
something
so
stupidly?
H
H
Yes,
other
pages
within
the
site
are
ranking
where
we
would
expect
them
to
be,
but
without
the
brand
name
there.
We
can't
then
move
on
to
launching
the
site
and
going
on
to
google,
adwords
and
and
all
the
other
things
which
are
associated
with
getting
the
initial
stage
set
there
to
be
able
to
to
move
forward.
A
Yeah
at
the
moment,
we
don't
have
any
email
support
for
web
search,
in
particular,
so
yeah,
the
the
forums
I
I
think
are
kind
of
the
best
place
to
start,
because
it's
also
something
where
the
common
issues
they
they
are
known,
and
there
are
things
where
folks
in
the
forum
have
seen
lots
lots
of
weird
cases
and
been
able
to
help
there.
So
that's
really
kind
of
the
the
first
place
to
go.
A
Sure,
let's
see
bilal.
A
I
So
we
have
a
website
which
had
a
malware
attack
back
in
the
december
last
december
and
we
have
cleaned
it
up
and
we
made
sure
there's
no
security
issue
in
the
google
search
console.
But
you
know
the
index
page
is
you
know
the
unwanted
pages
which
was
indexed?
The
result
of
malware
is
still
being
showing
in
the
search
results
and
I
double
checked.
I
We
have
a
proper
for
for
setup
and
I
was
just
wondering
what
else
can
we
do
so
we
can
just
clean
it
up
from
the
search
results
because
there's
a
lot
and
we
can't
use
actually
the
temporary
removal
tool
because
there
are,
I
mean
hundreds
and
thousands
of
urls
which
were
being
shown
in
the
search
results
so
yeah.
That
was
the
situation.
A
So
I
would
check
with
the
inspect
url
tool
some
of
those
pages
just
to
double
check.
Is
it
really
completely
cleaned
up
or
is
there
something
left
over?
That
is
trying
to
hide,
and
I
think,
that's
kind
of
the
the
basis
of
everything
else,
then,
for
the
the
rest,
the
there
are
two
kind
of
approaches
that
I
I
recommend.
On
the
one
hand,
the
I
think
the
best
approach
is
to
make
sure
that
the
more
visible
pages
are
manually
removed.
A
That's
essentially
the
the
fastest
way
to
to
clean
things
up.
The
removal
tool
takes
those
urls
out
within
about
a
day.
So
that's
especially
for
things
that
would
be
visible
to
your
users.
That
kind
of
helps
take
care
of
that.
The
other
part
is
the
urls
that
are
remaining.
They
will
be
recrawled
over
time,
but
it
usually
when
it
comes
to
lots
of
urls
on
a
website.
That's
something
that
takes
a
couple
of
months
so
on.
A
On
the
one
hand,
you
you
could
just
like
leave
those
be
and
kind
of
like
say
well,
they're
not
visible
to
people
unless
you
explicitly
search
for
the
the
hack
content
or
do
a
site
query
of
your
website
and
they
will
drop
out
over
time
and
just
kind
of
like
leave
them
be
for
half
a
year
and
then
double
check
afterwards
to
see
if
they're
actually
completely
cleaned
up.
A
If
you
really
want
to
try
to
resolve
that
as
quickly
as
possible,
you
can
also
use
the
removal
tool
with
the
prefix
setting
and
essentially
try
to
find
common
prefixes
for
these
hacked
pages,
which
might
be
a
folder
name
or
a
file
name
or
something
that's
in
the
beginning
and
kind
of
filter.
Those
out
the
removal
tool
doesn't
take
them
out
of
our
index,
so
it
doesn't
change
anything
for
the
ranking,
but
it
doesn't
show
them
in
the
results
anymore.
I
Yeah,
that
happens
actually
for
a
few
websites.
It
just
cleaned
up
real
quick,
but
for
some
websites
you
know
it
takes
ages,
which
is
sometimes
I'll.
Do
the
I'll
follow
the
instructions?
I
have
another
question
if
you
have
a
time
sure
so
lots
of
in
cases
where
we
have
a
websites
with
the
valid
url,
with
the
quality
content
and
they're.
I
Just
following
the
guidelines
which
are
being
mentioned
in
the
google
wasp
search,
console,
search,
central
guidelines,
they're
following
that,
you
know
they're,
avoiding
duplicate,
they
have
a
quality
content
and
they
have
I
mean
not.
You
know
you
know,
duplicating
or
I
mean
doing
nasty
stuff,
but
they're
valid
pages,
but
sometimes
you
know
it
took
ages
to
index
those
urls.
You
know-
and
you
know,
people
just
come
and
say:
okay,
look
at
this.
I
Url
is
valid
and
we've
been
requesting
this
for
a
long
we
have
internaling
set
up
and
the
overall
website
is,
I
mean
quite
old,
and
they
have
you
know
good
reputation
across
the
website,
so
they're
just
following
the
basics.
So
I
wish
we
have
a
tool
or
something
that
we
can.
You
know
use
it
to.
You
know
help
people
to
index
them
faster,
yeah.
A
A
I
guess
I
so
I
think
overall
there
there
is
the
submit
to
indexing
tool
or
functionality
in
search
console,
that's
kind
of
what
we
recommend
for
these
things,
but
at
the
same
time
we
just
don't
index
everything,
and
it
can
very
well
happen
that
you
have
something
that
is
valid
page,
but
we
just
don't
index
it.
I,
I
think
one
of
the
reasons
that
kind
of
goes
in
that
direction
is
nowadays
almost
all
pages
are
valid
pages
and
it's
really
hard
to
set
up
a
cms
where
you
produce
pages
that
are
invalid.
A
So
that's,
I
think,
always
something
to
to
kind
of
keep
in
mind
and
especially
in
search
console.
It's
easy
to
look
at
the
reports
and
say:
oh,
these
pages
are
not
indexed.
Therefore,
I'm
doing
something
wrong,
but
from
our
point
of
view,
it's
it's
normal
that
not
everything
is
indexed.
It's
just
a
lot
more
visible.
Nowadays,
I
think.
I
Yeah,
that's
what
we've
been
telling
to
those
people
came
up
with
the
problem.
You
know.
Normally,
if
you
just
talk
about
wordpress,
for
example,
yeah
they
do
have
a
common
pages,
so
you
know
we
definitely,
you
know,
respond
them.
Okay,
these
pages
are
identical,
so
the
content
is
indexed
already.
The
main
content
and
you
know
the
same
thing
you
were
suggesting,
but
you
know
sometimes
we
just
you
know
it's
nail
biting.
You
know
to
see
some
urls
and
the
site.
I
I
mean
you
know
they
don't
want
to
they
don't
trying
to
trick
the
google.
You
know
that
they
had
to
just
have
a
valid
pages
and
we
check
everything.
You
know
the
site
map
there.
They
requested
as
well.
You
know
seems
like
everything.
Then
we
wish
you
know
there.
It
should
be
something
which
we
just
press
and
you
know
to
to
help
that
these
people,
because
that
is
important
pages
for
those
websites.
A
A
A
A
So
you
can
definitely
use
emojis
in
titles
and
descriptions
on
your
pages.
We
don't
show
all
of
these
in
the
search
results,
especially
if
we
think
that
it
kind
of
disrupts
the
search
results
in
terms
of
it
looks
misleading,
perhaps
or
those
kind
of
things,
but
you
can
definitely
keep
them
there.
It's
not
that
they
cause
any
problems.
A
I
don't
think
you
would
have
any
significant
advantage
in
putting
those
there,
because
at
most
what
we
try
to
figure
out
is
what
is
the
equivalent
of
that
emoji
and
maybe
use
that
word
as
well
kind
of
associated
with
the
page,
but
it's
not
that
you
get
an
advantage
for
kind
of
like.
Oh,
you
have
a
colorful
title
kind
of
thing
so
from
from
that
point
of
view,
if
you
like
to
have
these
in
your
titles
and
descriptions
go
for
it.
If
you
don't
want
them
there,
then
that's
that's
fine
too.
A
When
comparing
data
in
search,
console
interface
with
the
data
retreat
from
the
api,
is
it
the
case
that
the
api
data
should
be
considered
more
reliable
and
then
there
is
some
more
specifically
around
that?
What
I
think
overall,
just
as
as
an
answer
there
is
the
data
and
the
api,
and
the
data
in
the
ui
is
built
from
the
exact
same
database
tables.
So
it's
not
that
there's
any
kind
of
more
in-depth
or
more
accurate
data
in
the
api
than
in
the
ui.
A
A
So
what
can
happen
is
that
if
you
look
at
the
overall
total
in
search,
console
it'll
be
a
different
number
than
if
you
take
the
totals
from
the
api,
where
you
take
all
of
these
rows
and
add
them
up.
So
that's
something
where
it's
a
little
bit
confusing
at
first,
but
essentially
it's
it's
the
same
data.
It's
just
kind
of
presented
in
slightly
different
way
in
the
api.
A
We
have
faq
schema
on
quite
a
few
pages
that
don't
show
any
technical
errors
in
search
console.
Are
there
non-technical
reasons
why
google
doesn't
show
our
faqs
in
the
search
results
below
a
post?
Could
it
be
a
trust
issue
with
the
content
on
our
site,
so
faq
rich
results
are
essentially
similar
to
other
types
of
rich
results.
In
that
we
we
have
several
levels
that
we
take
into
account
before
we
show
them
in
the
search
results.
On
the
one
hand,
they
need
to
be
technically
correct.
It
sounds
like
these
are
technically
correct.
A
On
the
other
hand,
they
need
to
be
compliant
with
our
policies.
I
don't
think
we
have
any
kind
of
kind
of
significant
policies
around
faq,
rich
results,
other
than
that
the
content
should
be
visible
on
the
page
and
the
the
third
issue
that
sometimes
comes
into
play
here
is:
we
need
to
be
able
to
understand
that
this
website
is
kind
of
trustworthy
in
that
regard,
that
we
can
trust
this
data
to
be
correct,
and
that
is
sometimes
something
where
kind
of
from
a
quality
point
of
view.
A
We're
maybe
not
convinced
about
a
website,
and
then
we
wouldn't
show
it,
but
those
are
kind
of
the
the
three
steps
that
I
would
look
at
kind
of
like
technically
correct,
there's
a
compliant
with
our
policies
and
then,
if
that's
all
correct,
then
I
would
think
about
like
well.
What
could
I
do
to
significantly
improve
the
quality
of
my
website?
Overall,
we
would
like
to
expand
existing
pages
with
more
up-to-date
content,
for
example,
on
seasonal
topics
and
events.
A
What
do
we
do
with
such
pieces
of
content
when
the
season
or
event
like
black
friday
is
over?
Should
we
just
leave
sections
on
the
page
permanently
or
remove
them
after
the
event
and
add
them
again?
Next
year,
yeah,
I
I
think
from
from
our
side.
It's
totally
up
to
you
how
you
deal
with
this
kind
of
keeping
the
pages.
There
is
fine,
removing
them
after
a
while
is
fine
if
they're
no
longer
relevant.
A
Essentially,
what
you
would
probably
see
overall
is
that
traffic
to
these
pages
will
go
down
when
it's
not
seasonal,
and
if,
if
people
are
not
looking
for
black
friday,
then
they're
not
going
to
find
your
black
friday
pages,
and
then
it
doesn't
really
matter.
If
you
have
that
page
or
not,
because
you're
not
missing
out
on
any
impressions
there,
and
if
you
make
this
page
no
index
or
if
you
make
it
404
for
a
while
and
then
bring
it
back
later,
that's
essentially
perfectly
fine.
A
So
that's
kind
of
the
the
main
recommendation.
I
have
there
if
you
delete
these
pages
when
you
don't
need
them
and
just
kind
of
recreate
the
same
url
later
or
if
you
keep
those
pages
live
for
a
longer
period
of
time.
I
I
think
both
of
those
are
essentially
perfectly
fine,
and
especially
about
kind
of
competitive,
seasonal
events
like
like
black
friday
or
maybe
christmas
or
I
don't
know
other
holidays.
A
It
is
something
where
I
tend
to
see.
Sites
create
those
pages
a
little
bit
ahead
of
time,
even
if
they
don't
have
a
lot
of
content
to
share
there,
yet
just
so
that
they
can
start
kind
of
building
up
some
signals
for
those
pages,
and
that
could
be
with
regards
to
internal
links
and
external
links,
kind
of
marketing
efforts
or
whatever
just
kind
of
by
having
those
pages
a
little
bit
ahead
of
time.
A
Let's
see
how
big
is
the
impact
on
google
ranking
if
I
have
a
bad
cls
score,
fct,
fcp
and
fid
and
lcp
have
good
scores.
Only
cls
is
not
so
good.
We,
we
don't
have
anything
like
a
fixed
number
with
regards
to
how
strong
these
scores
work
for
a
website.
A
So
it's
really
kind
of
hard
to
say
like
how
bad
is
it
or
how
big
is
the
impact
from
from
our
point
of
view,
we
we
do
take
these
metrics
into
account
when
it
comes
to
the
core
web
vitals
and
the
page
experience
ranking
factor,
and
we
we
try
to
look
at
them
overall
and
we
try
to
focus
especially
on
the
area
where
you're
kind
of
in
that
reasonable
area
with
regards
to
these
scores.
A
So
if
you're
not
in
the,
I
don't
know
what
they
call
them
poor
or
bad
scores
that
section,
and
as
soon
as
you're
kind
of
out
of
that
bad
section,
then
that's
something
that
we
can
say
well.
This
is
kind
of
reasonable
and
we
can
take
into
account.
We
don't
have
any
fixed
kind
of
like
rankings
or
kind
of
like
I
don't
know,
algorithmic
function
where
we
say
well,
we
take
one
half
of
fcp
and
one
half
of
cls
and
we
take
one
third
of
this
into
account.
A
It's
it's
really
something
where
we
need
to
look
at
the
bigger
picture,
and
it
can
happen
that
over
time
we
kind
of
like
change
things
around
a
little
bit
to
make
sure
that
we're
flagging
or
kind
of
like
treating
the
page
experience
of
pages
appropriately
and
especially
with
regards
to
the
the
page
experience
ranking
factor
that
is
something
where,
from
year
to
year,
we
will
make
changes
as
well.
A
So
I
would
expect
I
don't
know
whenever
they
they
review
this
they'll,
probably
pre-announce,
some
some
other
changes
or
other
factors
that
come
into
play
here,
similar
to
how
we
introduced
the
desktop
aspect
of
that
as
well,
which
we
talked
about.
I
think,
like
last
year,
sometime
and
it's
coming
into
play
later
this
year.
A
Let's
see
another
one,
that
kind
of
goes
into
core
web
vitals.
Can
core
web
vital
scores,
be
a
site
quality
issue
that
limits
crawling
or
limits?
How
many
pages
on
a
site
end
up
being
indexed?
I
I
don't
think
so.
So
it's
really
kind
of
hard
to
look
at
this
without
looking
at
a
specific
website,
but
essentially
the
core
web
vitals
kind
of
plays
into
the
page
experience,
ranking
factor
and
that's
more
of
a
ranking
factor.
A
That's
not
a
quality
factor
and
in
particular
it
doesn't
play
in
with
how
much
we
actually
crawl
and
index
from
a
website.
In
some
cases,
there
is
a
little
bit
of
a
relationship
between
how
fast
the
page
is
and
how
fast
we
can
crawl
it,
but
it
doesn't
have
to
be
that
that
way.
So
that's
something
where
it
usually
these
these
side.
These
sides
are
less
connected
and
not
completely
tied
together.
A
So
in
particular
when
it
comes
to
page
experience,
because
the
page,
the
the
time
it
takes
for
a
page
to
actually
load
depends
on
so
many
factors
more
than
just
that
one
request
to
the
server
it
can
be
that
maybe
you
have
fonts
on
this
page
or
maybe
you
have
large
images
that
are
pulled
in
from
other
sites.
All
of
these
things
are
elements
that
play
into
how
fast
the
page
loads
for
user,
but
don't
actually
map
to
how
fast
we
can
crawl
a
page.
A
Okay,
we
still
have
a
bunch
of
questions
submitted
here,
but
I
also
want
to
get
through
as
many
of
your
hands
as
possible.
Let's
see
maybe
we'll
go
over
to
luciano.
B
J
Course:
okay,
I
work
with
the
online
publisher.
Etu
website
has
25
years,
it
is
old
website
and
the
my
questions
is
about
migration
subdomain
to
the
men.
It's
a
recurrent
question
here,
but
in
my
case
we
are
concerned
about
this,
because
this
migration,
this
subumen,
has
has
20
40
years,
isn't
a
recent
or
new
subdomain
yeah
and
we
are
concerned.
J
A
I
I
think
you
can
do
this,
so
let
me
see
the
I
think.
One
of
the
the
aspects
here
that
is
is
important
when
you're
moving
from
a
subdomain
to
the
main
domain
to
a
different
directory,
for
example,
is
that
we
need
to
look
at
the
new
website
overall
and
kind
of
re-evaluate
the
the
overall
situation,
and
that
means
that
it's
hard
to
know
ahead
of
time.
What
exactly
will
happen
and
it's
something
where
you
you
can
kind
of
use
your
knowledge
and
your
experience
to
to
figure
out
a
little
bit.
A
What
possibly
could
happen,
but
it's
hard
to
know
exactly
because
if
you
move
from
one
domain
to
a
different
domain,
then
it's
easy
for
our
systems
to
say,
take
everything
here
and
just
copy
it
over
here.
But
if
you
move
from
a
subdomain
to
a
main
domain,
you're,
essentially
merging
different
parts
of
the
website
and
that
kind
of
final
outcome
that
you
have
will
depend
on
your
final
structure
so
whoops.
A
I
I
think
overall,
it's
something
where
you
can
do.
Do
these
kind
of
changes,
but
you
kind
of
have
to
watch
out
that
you
do
them
in
a
reasonable
way,
and
what
I
would
recommend
doing
here
is
making
sure
that
you
have
a
very
clear
mapping
of
your
old
website
to
the
new
one
and
then
really
checking
all
of
those
old
urls
you.
You
can
use
the
various
tools
to
test
that,
but
really
make
sure
that
everything
is
moved
properly
and
then
double
check
by
crawling
the
main
domain
again
separately.
A
A
A
Cool,
let's
see
michael.
A
G
G
So
but
my
experience
has
been
solely
with
enterprise
level
websites,
big
name
brands,
so
a
friend
of
mine
started
a
new
school
locally
and
I
have
no
local
experience
but
he's
wondering
why
his
school
is
not
showing
up
in
google.
So
I
said:
well,
you
know
it's
probably
a
new
website,
etc.
It
takes
some
time
to
build,
you
know
backlinks
and
authority.
G
What
would
you
say
is
are
the
signals
that
google
looks
for
for
like
an
upstart
to
come
in
and
start
ranking,
for
you
know
local
search.
What
things
should
we
pay
attention
to?
Like?
I
haven't
done
a
google,
my
business
account,
but
I
assume
that
that's
probably
step
number
one:
did
they
shoot
their
themselves
in
the
foot
by
not
getting
a
edu
address?
They
used
com,
I
didn't
think
so
so
so
is
it
just?
They
need
to
build
backlinks
like
what
are
the
things
that
you
guys
are
looking
for.
A
I
I
think,
first
of
all,
I
I
would
double
check
what
what
the
problem
is,
if
they're
really
not
indexed
at
all
or
if
it's
something
where
they're
indexed
but
they're,
just
not
ranking
where
they
would
like
to
work.
A
Okay,
the
local
business
entry
or
the
google
business
profiles;
they
they
call
it
now.
A
I
I
would
definitely
set
that
up,
especially
if
it's
a
local
business,
a
local
school,
because
that
makes
it
a
lot
easier
for
us
to
kind
of
understand
the
address,
the
location
where
it
makes
sense
to
show
that
it
also
gives
it
the
opportunity
to
show
in
in
maps
and
kind
of
this
kind
of
I
don't
know,
combined
search,
result
thing,
so
I
would
definitely
set
that
up
the
the
other
aspect
with
regards
to
I,
I
guess
the
ranking
side
of
things,
that's
something
that
essentially
just
takes
time
and
sometimes
that's
something
where
you
can
help
out
by
making
sure
that
you're
listed
in
the
appropriate
local
directories
with
whatever
is
relevant
for
schools.
A
I
I
don't
know
the
other
aspect
yeah.
I
think
those
are
those
are
pretty
much
the
the
main
things
there
and
with
with
regards
to
the
the
domain
name,
the
tld.
I
I
wouldn't
worry
about
that.
That's
not
something
where
we
would
say.
Oh
it
says
edu.
Therefore,
it
must
rank
for
all
school
related
queries.
E
Hi
thanks
for
your
time,
I
think
I
can
be
quite
good.
I'm
gonna
run
short
on
time
now.
I
know
that
google
generally
recommends.
Oh
did
I
lose
you?
No
okay,
great
sorry,
I
just
lost
my
camera
here.
I
know
google
generally
recommends
against
geo
redirects
on
websites
for
a
whole
bunch
of
reasons.
The
fact
that
googlebot
will
be
able
to
properly
crawl
and
index
all
of
the
site,
for
example.
E
So
I'm
familiar
with
that
with
that
argument,
I'm
wondering
if
the
same
recommendation
applies
or
if
the
situation
is
different
for
news
content
or
news
websites.
I
asked
because
a
number
of
major
news
providers,
including
cnn
bbc,
the
guardian
etc
all
have
had
geo
redirects
in
place
for
quite
a
few
years,
and
none
of
them
seem
to
be
experiencing
negative
effects
on
the
ability
of
their
content
to
be
indexed.
A
A
Then
we
will
just
follow
that
redirect
because
googlebot
usually
just
crawls
from
one
location
and
then
it's
it's
less
a
matter
of
I
don't
know
quality
signals
or
anything
like
that.
It's
more
that!
Well,
if
google
can't
see
your
web
pages,
then
we
can't
index
them
and
that's
essentially
the
the
primary
reason
why
we
don't
recommend
doing
these
things.
I
don't
know
if
some
of
these
sites
are
doing
something
where,
like
some
users
are
being
redirected
and
others
are
not
being
redirected,
maybe
googlebot
is
not
being
redirected.
A
It's
it's
possible
from
from
our
point
of
view,
I
I
don't
think
that
would
do
them
any
favors,
because
it
would
usually
end
up
in
a
situation
where
you
have
multiple
urls,
with
exactly
the
same
content
in
the
search
results
and
you're
kind
of
competing
with
yourself
and
then
it's
less
a
matter
of
you
know
doing
something
sneaky
and
kind
of
sneaking
your
way
into
the
results,
but
more
like
well
actually,
you're,
I
don't
know
duplicating
things
on
your
site,
we're
finding
your
content,
multiple
locations,
we
don't
know
which
one
to
rank
best,
so
we'll
kind
of
have
to
make
a
guess
at
that.
A
So
from
from
that
point
of
view,
my
suspicion
without
checking
any
of
these
sites
offhand,
is
that
we're
we're
aware
of
these
geo-redirects
we're
seeing
them
take
place
and
we're
kind
of
from
a
technical
point
of
view
trying
to
crawl
and
index
the
right
pages
there.
A
But
not
that
there's
anything
I
don't
know
sneaky
happening
behind
the
scenes
there.
It's
also
not
the
case
that
we
would
see
this
as
as
kind
of
an
attempt
of
cloaking
or
something
that
would
be
against
the
webmaster
guidelines.
It's
really
just
purely
from
a
technical
point
of
view.
If
you
make
it
hard
for
us
to
find
and
index
your
content,
it's
it's
going
to
be
hard
for
us
to
do
what
you
want
us
to
do.
A
So
that's
that's
kind
of
why
why
we
have
these
recommendations?
Thank
you
sure.
Let's
see,
maybe
I'll
take
one
more
and
then
we
can
pause
the
recording.
I
still
have
more
time
afterwards.
If
any
of
you
want
to
hang
around
and
ask
more
questions,
let's
see
isabel
you're
up
next.
K
K
So
if
we
are
looking
for
power,
planet
is
our
a
brand
k
world
the
result
filter
at
our
website,
but
just
in
spain,
and
we
would
like
to
know
what
is
the
why
we
will
do
that
and
if
maybe
we
are
doing
something
wrong
or
I
don't
know
because
this
behavior
is
from
one
month
ago,
because
before
when
we
are
looking
for
power
planet,
the
website
is
showing
the
result.
A
Okay,
I
I
think
I
saw
your
question
in
in
the
youtube
listening
questions
as
well.
I
I
took
a
quick
look
at
the
search
results
there
and
I
wasn't
sure
which
which
website
you
meant,
because
we
do
show
some
websites
that
that
seem
to
have
power
planet
in
the
name.
So
it's
I'm
not
not
100
sure
which,
which
ones
you're
looking
at
there.
If
you,
if
you
have
specific
urls
that
you
feel
are
missing
from
these
search
results,
I
I
would
love
to
have
more
information
on
that.
A
So,
if
you
can
add,
maybe
a
reply
to
to
your
question
on
youtube
with
the
urls,
I'm
happy
to
take
a
look
at
those
examples
and
see
what
what
what
might
be
happening
there
in
general.
A
It's
not
the
case
that,
just
because
you
have
certain
words
in
your
domain
name
that
we
would
always
show
your
website
so
kind
of,
I
think
just
to
to
set
expectations
there,
but
it
it
seems
kind
of
weird
that
you
say
well.
My
website
used
to
be
showing
for
for
its
name,
but
now
it's
not
showing
at
all
that
to
me
sounds
like
maybe
something
else
is
happening
there,
but
it's
also
something
where
I
would
probably
need
to
take
a
look
at
the
details
to
see
exactly
what
might
be
happening
there.
A
So,
for
example,
if
you
call
your
website
cheapsmartphone.com,
it
doesn't
mean
that
we
will
show
your
website
if
someone
is
searching
for
a
cheap
smartphone,
because
we
think
when
someone
is
searching
for
a
cheap
smartphone,
maybe
they
just
want
a
cheap
smartphone.
Maybe
they
don't
exactly
want
to
go
to
your
website,
but
in
in
a
case
like
yours,
a
field
power
planet
is
is
kind
of
specific
enough
that
we
should
be
able
to
recognize
that
that
belongs
to
to
a
website
and
show
that.
K
A
Cool
okay,
let
me
pause
the
recording
here,
I'll
I'll,
get
back
to
to
all
of
you
who
are
still
raising
your
hands
and
still
have
more
questions,
and
I
see
some
in
the
chat
as
well
if,
if
you're
watching
this
on
youtube
thanks
for
sticking
around
to
the
end,
if
you'd
like
to
join
one
of
these
in
the
future,
I
usually
post
the
the
link
for
the
office
hour
session
early
in
the
week,
and
you
can
add
your
questions
there
and
usually
they're
they're
on
fridays,
either
morning
or
evening.
A
My
time
in
any
case,
thank
you
for
dropping
by
and
thanks
for
all
of
the
questions
so
far,
all
right.