►
From YouTube: English Google SEO office-hours from October 29, 2021
Description
This is a recording of the Google SEO office-hours hangout from October 29, 2021. These sessions are open to anything search & website-owner related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc.
Find out more at https://goo.gle/seo-oh-en
Feel free to join us - we welcome folks of all levels!
A
All
right
welcome
everyone
to
today's
google
search
central
seo
office
hours
hangouts.
My
name
is
john
mueller.
I'm
a
search
advocate
at
google
in
switzerland
and
part
of
what
we
do
are
these
office
hour
sessions
where
people
can
join
in
and
ask
their
questions
around
web
search
and
their
website.
A
We
have
a
bunch
of
things
submitted
on
youtube
which
we
can
go
through,
but
if
any
of
you
want
to
get
started,
feel
free
to
jump
in.
B
To
go
first
and
dominate
anyone's
time,
go
for
it.
Okay,
would
you
mind
taking
a
look
at
our
new
site
on
the
experience
gifts.com?
My
question
is
that
we
have
a
landing
page
now
for
because
that's
a
global
site,
so
we
have
on
the
the
main
home
landing
page.
You
have
links
to
the
us
uk,
south
africa,
germany
soon
and
in
the
us.
B
It
seems
to
be
being
picked
up
as
our
main
home
landing
page
rather
than
the
the
ford
search
us,
and
so
what
what
tags
or
what
kind
of
indexing
would
you
suggest
on
that
main
experience,
guest.com
landing
page,
so
that
google
starts
to
learn
that
it's
really
just
a
doorway
to
the
other
countries?
There's
nothing
on
there
really
other
than
the
links
to
the
other
other
countries.
We've
set
up
the
the
country
tags
or
in
webmaster
tools
for
the
other
individual
country
site.
So
I'm
not
sure
what
more
we
could
do.
A
The
the
hreflang
would
probably
be
the
right
right
approach
there
and
what
is
important
is
that
that
default
page
is
set
as
an
x
default
yeah.
So
the
the
idea
being
there
that
we
understand
that
it's
a
part
of
your
set
of
pages,
whereas
if
you
don't
specify
an
x
default
there,
because
you
say:
oh,
it's
like
different
from
these
other
pages,
because
the
other
pages
have
content,
and
this
one
is
just
kind
of
like
a
doorway.
A
A
All
right,
if
there's
no
other
questions
before
we
start
I'll,
just
go
through
the
the
youtube
questions
and
feel
free
to
jump
in
if
anything,
pops
up
and,
of
course,
raise
your
hands.
If
you'd
like
to
ask
questions
later
on
as
well
all
right,
let's
see
first
question
I
have
here,
is
about
the
podcast
knowledge
panels.
I
would
love
to
know
more
about
the
podcast
knowledge
panels
and
the
move
behind
making
them
happen.
A
Are
google
podcasts
going
to
be
one
of
the
focuses
moving
forward,
so
I
I
don't
actually
know
anything
specific
about
the
podcast
knowledge
panels,
but
usually
what
what
happens
with
these
kind
of
things?
Is
we
recognize
that
there's,
maybe
a
type
of
content
or
specific
type
of
entities
that
are
getting
more
and
more
popular
or
that
that
have
been
popular?
A
With
regards
to
google
podcasts
and
these
knowledge
panels
in
general,
we
try
not
to
treat
any
google
products
or
services
special
in
this
regard,
but
rather,
if
we
see
that
this
matches
really
well
to
something
like
a
knowledge
panel
that
we
have
then
we'll
try
to
integrate
that
there,
but
that's
similar
to
any
other
products
or
services
that
we
find
outside.
A
A
A
So
so
I
think,
first
of
all,
the
amount
of
low
quality
pages
that
you're
kind
of
like
saying
yourself
are
low
quality
pages
that
feels
kind
of
tricky
or
problematic.
To
me,
just
independently
of
anything
with
regards
to
google
core
updates,
if,
if
you
find
that
you
have
so
many
pages
on
your
website
that
are
really
low
quality
in
the
sense
that
they're
they're
not
good
pages,
they
don't
have
any
useful
content
on
them.
A
Then
it
feels
like
an
opportunity
for
something
to
to
clean
up
there,
because
even
if
we
don't
index
these
pages,
users
might
go
to
those
pages
and
if
that's
what
they
build
the
perception
of
your
site
on,
and
you
know
that
these
are
bad
pages,
then
that
feels
like
a
recipe
for
people
just
not
coming
back
so
kind
of
outside
of
anything
specific
to
seo.
That
feels
like
something
that
would
be
worth
cleaning
up.
A
Sometimes
people
see
things
as
being
lower
lower
quality,
just
because
of
of
technical
reasons.
For
example,
if
you
have
category
pages
and
you
can
filter
them
and
sort
them
in
different
ways,
you
might
say
well,
this
is
lower
quality
because
it's
not
actual
content.
From
my
point
of
view,
that's
more
a
matter
of
just
technically
like
not
not
interesting
content.
A
It
doesn't
mean
that
it's
actually
a
bad
page,
so
that
might
be
kind
of
a
misunderstanding
there,
but
like
going
back
to
the
question
itself
with
regards
to
the
core
updates
and
kind
of
google's
understanding
of
quality
of
a
website
overall,
we
we
don't
take
these
pages
into
account.
So
we
really
focus
on
the
the
content
that
we
have
indexed
for
a
website
and
that's
kind
of
the
the
basis
that
we
have
with
regards
to
all
of
our
quality
updates
and
all
of
our
quality,
algorithms
and
understanding
of
the
website
itself.
A
On
the
one
hand,
because
that's
what
we're
showing
in
search.
So
if
there's
something
on
your
website
that
we're
not
showing
in
search
and
we're
not
using
it
to
promise
anything
to
users
who
are
searching,
then,
from
our
point
of
view,
that's
it's
kind
of
up
to
you.
What
you
do
with
that.
A
The
other
point,
I
think,
is
a
little
bit
more
practical
in
the
sense
that
if
we
don't
have
these
pages
indexed-
and
we
don't
have
any
data
for
these
pages,
then
we
can't
aggregate
any
of
that
data
for
for
our
systems
across
your
website.
So
from
from
that
point
of
view,
if
these
pages
are
no
indexed,
we
we
don't
take
them
into
account.
Now
dan,
a
question
about
authors,
a
question
regarding
author
dot
url
in
structured
data
on
our
about
us
page.
We
have
different
paragraphs
for
every
author.
A
I
don't
think
we
have
any
guidelines
specifically
around
that.
So
this
is
something
where
it's
less
a
matter
of
their
technical
requirements
for
how
you
link
your
authors
and
more
a
matter
of
well,
it
has
to
work
well
for
users,
so
that's
kind
of
the
focus
that
I
would
use
there
so
like
if,
if
this
is
a
page
that
works
well,
where
it
makes
sense
that
authors
can
or
people
can
find
information
about
the
authors
on
your
website,
then
that
that
seems
fine.
A
The
one
one
thing
I
might
caution
here,
a
little
bit
is
that
sometimes
for
for
individual
authors,
it
makes
sense
for
us
to
understand
a
little
bit
better.
How
that
author
fits
in
overall
and
for
that
often
these
authors
link
their
different
profiles
together,
or
they
pick
one
author
profile
that
they
use
across
the
whole
web
and
for
that
kind
of
scenario
I
think
it
does
make
sense
to
have
individual
urls
for
each
other.
A
Is
the
country
code
top
level
domain
a
ranking
factor,
especially
for
local
businesses?
I,
I
would
say
kind
of
on
a
very
rough
basis.
I
would
say
yes,
we
we
do
use
the
country
code
top
level
domain
as
a
factor
in
geo
targeting
so
in
particular,
if
someone
is
looking
for
something
local
and
we
know
that
the
website
is
focused
on
that
local
market,
then
we
will
try
to
promote
that
website
in
the
search
results
and
we
use
the
top
level
domain.
A
If
it's
a
country
code
top
level
domain
and
if
it's
not
a
country
code
top
level
domain,
then
we'll
check
the
search
console
settings
to
see.
If
there's
any
countries
specified
there
for
international
targeting
and
if
you
have
a
generic
top-level
domain
like
that,
then
setting
that
in
the
search
console,
if
you
want
to
focus
on
a
specific
country,
definitely
makes
sense.
A
So
an
example
that
that
I've
used
in
the
past
is,
if
you're
searching
for
something
like
washing
machine
repair
manual,
then
you're,
probably
not
looking
for
something
local,
whereas
if
you're
just
searching
for
washing
machine
repair,
then
you
probably
are
looking
for
something
local.
A
So
those
are
kind
of
the
the
different
scenarios
there
and
from
from
that
point
of
view,
it's
something
where
sometimes
it
makes
sense
to
look
at
your
website
and
think
about
well.
A
A
A
So
I
would
not
assume
that
just
because
you
haven't
heard
any
specific
announcements
saying
oh,
this
is
also
live
in
switzerland.
That
is
not
live
in
switzerland.
Usually
we
just
start
somewhere
and
we
let
you
know
where
we
started,
but
it
expands
over
time.
There
are
very
few
changes
where
we
explicitly
call
out
individual
countries
and
languages
when
they
launch
as
well.
A
In
the
summer,
google
released
an
update
in
title
generation
for
web
pages.
Could
you
tell
us
what
factors
this
new
algorithm
decides?
Which
titles
should
be
changed?
We
tried
using
the
new
documentation
on
this,
but
nothing
seems
to
work.
The
update
affected
some
of
our
pages.
Most
of
the
time
it's
a
category
page,
its
title
is
cut
and
the
brand
domain
name
is
added.
A
We've
noticed
some
other
sites
and
the
search
results
have
this
problem.
At
the
same
time,
we
see
that
our
main
rival
in
the
search
results
has
the
same
titles
they've
been
using
since
before
the
update
yeah.
So
I
think
we
have
some
information
in
the
in
the
last
blog
post
that
we
did
about
these
titles
changes.
So
I
I
would
definitely
check
that
out.
A
One
of
the
I
think,
bigger
changes
here
that
that
happened
is
that
the
titles
are
no
longer
tied
to
the
individual
query.
So
it's
something
that
is
really
on
a
per
page
basis.
On.
A
On
the
one
hand,
this
means
it
it
doesn't
adapt
kind
of
dynamically,
so
it's
a
little
bit
easier
to
test
and
on
the
other
hand,
it
also
means
that
it's
easier
for
you
to
try
different
things
out
in
the
sense
that
you
can
change
things
on
your
pages
and
then
you
could
use
like
the
submit
to
indexing
tool
and
see
what
happens
in
google
search
results.
What
does
it
look
like
now
and
because
of
that?
A
So
that's
kind
of
the
direction
I
would
take
there
to
essentially
just
just
try
it
out
and
try
different
approaches
out
and
because
it's
really
static
on
a
per
page
basis.
It
is
something
that
is,
is
a
lot
easier
to
kind
of
experiment
with
a
little
bit
and
to
see
well
what
what
are
the
different
options
that
I
can
do
here?
How
can
I
show?
Maybe
my
company
name
or
my
my
website's
name.
A
A
How
does
it
affect
the
search
rankings
when
page
and
search
titles
don't
match?
Often
we
experience
that
the
page
title
has
been
shortened
and
our
company
name
added
to
the
search
results
title.
A
We
do
add
our
company
name
to
the
end
sometimes,
but
the
concern
is
that
this
is
to
all
our
page
titles
and
we'll
limit
how
much
we
can
write
in
the
title.
So
the
question
is:
really:
is
it
better
to
have
shortened
titles
that
can
be
displayed
in
the
search
results,
or
is
it
better
to
keep
the
page
titles
we
have
already,
and
let
google
choose
a
different
title?
I
don't
think
there
is
any
explicit
what
is
better
from
our
side.
A
One
of
the
things
I
I
think
is
worthwhile
to
keep
in
mind
is
we
do
use
titles
as
a
a
tiny
factor
in
our
rankings
as
well.
So
it's
something
where
I
wouldn't
necessarily
make
titles
on
your
pages
that
are
totally
irrelevant,
but
you
can
you
can
try
different
things
out
kind
of
like
I
mentioned
before,
and
it's
not
it's
not
a
critical
issue.
A
If
the
title
that
we
show
in
the
search
results,
we
call
these
title
links
nowadays
if,
if
that
doesn't
match
what
is
on
your
page
from
from
our
point
of
view,
that's
that's
perfectly
fine
and
we
use
what
what
you
have
on
your
page
when
it
comes
to
search.
A
So
from
that
point
of
view,
it's
like
you
can't
put
the
things
in
your
title
tag
on
your
pages
and
maybe
we'll
show
that
maybe
we'll
we'll
tweak
that
a
little
bit,
but
essentially
your
page,
is
what
we
use
as
a
basis
for
the
rankings
and
with
regards
to
the
company
name
or
not.
A
A
Let's
see,
question
on
the
disavow
tool
does
using
the
disavow
tool
raise
a
flag
in
the
algorithm
and
trigger
a
soft
penalty
on
a
website
for
possibly
engaging
in
link
building
in
the
past.
We've
used
this
tool
to
remove
hundreds
of
spammy
links
and
our
site
collapsed
a
few
days
later.
A
Should
we
remove
the
disavow
file
and
how
long
will
it
take
for
a
site
to
return
to
normal
traffic
and
ranking,
or
is
there
a
permanent
black
mark
against
this
website
for
using
the
disavow
tool?
Good
question?
No,
there
is
not
any
kind
of
penalty
or
black
flag
or
mark
or
anything
associated
with
using
the
disavow
tool.
A
From
our
point
of
view,
this
is
purely
a
technical
tool
that
you
can
use
if
you
have
any
links
that
are
pointing
at
your
website
that
you
don't
want
to
be
taken
into
account
by
google
systems,
and
it's
like
it
doesn't
mean
that
you
created
those
links.
It
can
be
something
that
you
found
where
you're
really
worried
that
google
might
get
the
wrong
picture
for
your
website.
A
It's
essentially
up
to
you.
It's
essentially
a
technical
tool
that
helps
you
to
kind
of
manage
the
external
associations
with
your
website.
With
regards
to
google
search
in
most
cases,
if
you're
just
seeing
random
links
coming
to
your
website,
you
don't
need
to
use
a
disavow
tool.
But
if
you
see
something
where
you're
saying
wow,
I
definitely
didn't
do
this.
And
if
someone
from
google
manually
were
to
look
at
my
website,
they
might
assume
that
I
did
this.
A
Then
it
might
make
sense
to
use
the
disavow
tool.
But
that's
from
that
point
of
view
it
doesn't
mean
that
you
did
it
or
it's
not
a
kind
of
a
sign
that
oh
you're,
admitting
that
you
were
doing
link
games
in
the
past.
From
our
point
of
view,
it's
it's
really
purely
a
technical
tool
and
also
in
in
general,
with
regards
to
pretty
much,
I
I'd
say
like
most
manual
actions
in
in
general.
A
If
the
manual
action
is
resolved
and
if
the
issue
is
cleaned
up,
then
we're
treating
your
site
as
we
would
treat
any
other
website.
It's
not
that
we
have
kind
of
a
a
memory
in
our
systems.
That
would
say,
oh
well,
this
website
had
a
manual
action
in
the
past.
Therefore,
it
might
be
shady
in
the
future
as
well
from
our
point
of
view,
if
you've
cleaned
up
an
issue,
then
you've
cleaned
up
that
issue
with
some
kinds
of
issues.
A
It
does
take
a
little
bit
longer
for
things
to
settle
down
just
because
we
have
to
reprocess
everything
associated
with
the
website,
and
that
takes
a
bit
of
time,
but
it's
not
the
case
that
there's
any
kind
of
kind
of
like
a
grudge
in
our
algorithms.
That's
holding
back
aside
with
regards
to
this
particular
case,
where
you're
saying
you
submitted
a
disavow
file
and
then
the
ranking
dropped
or
the
visibility
dropped,
especially
a
few
days
later.
I
would
assume
that
that
is
not
related,
so
in
particular
with
the
disavow
file.
A
That
said,
it
sounds
like
you,
you
still
haven't
figured
out
what
what
might
be
causing
this,
so
that
might
be
worthwhile
to
to
maybe
jump
in
on
another
of
these
hangouts
at
some
point,
and
maybe
we
can
go
through
some
of
the
the
different
options
that
might
be
kind
of
affecting
your
website
there.
It's
it's
really
hard
to
say,
because
it's
it's
definitely
not
based
on
the
disavow
file.
But
what
else
could
it
be?
There's
like
so
many
different
options.
A
I'm
working
on
a
tanzanian
website,
a
user
search
in
two
languages
in
english
and
swahili.
We
would
like
to
publish
the
same
content
in
both
languages
for
better
ux.
Would
that
cause
any
duplicate
content
issues
in
the
search
results
in
general
show
a
mix
of
english
and
swahili
content.
How
would
we
best
use
the
canonical
tag
and
atrial
flange,
so
the
good
news
is
anything
that
is
translated
is
completely
different
content.
So
it's
definitely
not
something
where
we
would
say
this
is
duplicate
content
just
because
it's
a
translated
version
of
a
piece
of
content.
A
From
our
point
of
view,
duplicate
content
is
really
if
the
words
and
everything
match
and
are
really
duplicates
and
then
in
cases
like
that,
we
might
pick
one
of
these
pages
and
show
and
we
might
not
show
the
other
one,
but
if
they're
translated
they're
a
completely
different
words
that
different
pages
essentially,
so
it's
definitely
not
something.
We
would
consider
duplicate
content.
A
The
ideal
configuration
here
is
to
use
hreflang
between
these
pages
on
a
per
page
basis,
and
this
is
something
that
I
I
would
assume
is
almost
optional
in
in
a
case
like
this.
So
it's
something
where
I
would
before
you
go
off
and
do
a
lot
of
implementation
work
for
hreflang,
especially
for
a
larger
website.
It's
it's
a
lot
of
work.
A
I
would
double
check
if
you're
actually
seeing
any
issues
that
users
with
the
wrong
language
are
going
to
the
wrong
page
or
user
with
a
specific
language
or
going
to
the
wrong
page,
and
you
can
kind
of
see
that
in
search
console
in
the
performance
report,
when
you
look
at
the
queries
that
that
reach
your
website,
especially
if
you're
looking
at
the
top
queries,
you
can
kind
of
based
on
your
knowledge
estimate,
which
language
that
query
is
in
and
then
look
at
the
pages
that
were
shown
in
the
search
results
or
that
were
visited
from
there
and
based
on
that.
A
You
can
kind
of
make
an
estimation
of.
Is
google
showing
the
right
pages
in
the
search
results,
and
if
google
is
already
showing
the
right
pages
in
the
search
results,
then
I
think
you
can
probably
save
yourself
the
effort
with
atrial
flang.
But
if
we're
showing
the
wrong
pages
in
the
search
results,
then
definitely
the
ahref
laying
annotations
would
help
here.
A
Usually
this
is
something
that
is
more
an
issue
on
almost
I
I'd
say,
generic
queries
where
people
are
searching
for
your
company,
for
example,
then
just
based
on
someone
searching
for
a
company
name,
we
might
not
really
know
which
language
this
user
is
searching
for
and
then
we
might
show
the
wrong
version
of
the
page.
A
So
it
might
make
sense,
especially
if
you're
setting
these
annotations
manually
to
like
first
of
all
double
check.
Is
it?
Is
it
a
problem
at
all
and
if
it
is
a
problem,
does
it
just
affect
individual
pages?
And
if
it
does
just
affect
individual
pages,
then
put
the
hreflang
annotations
there,
which
might
be
like
for
your
homepage
or
your
main
category
page.
You
add
those
annotations
and
for
everything
else,
probably
it's
working
it.
It
might
be
working
well.
A
A
A
The
important
part
I
think
here
is
really
to
figure
out
which
users
you
want
to
target
and
to
make
sure
that
your
content
actually
speaks
in
their
language.
So,
for
example,
if
you
have
technical
content-
and
you
write
a
really
detailed
technical
article
about
that,
if
your
users
are
looking
for
something
that
is
more
general
or
more,
I
don't
know
simplify.
A
So
that's
something
where
you
almost
need
to
think
about
which
users
do
I
want
to
target
and
what
kind
of
content
are
they
looking
for?
How
can
I
write
it
in
a
way
that
matches
what
they
search
for
and
what
they
would
like
to
find
and
then,
based
on
that,
you
can
kind
of
build
out
your
website,
so
don't
just
blindly
go
in
and
say:
oh,
I
would
like
to
have
my
website
rank
for
rental
cars.
Therefore,
I
will
write
long,
comprehensive
content
on
rental
cars,
because,
probably
that's
not
what
what
users
are
looking
for.
A
Let's
see,
we
keep
coming
across
sites
that
scraper
content
and
republish
it
on
their
websites,
sometimes
including
a
link
to
the
original
article
and
sometimes
not
how
does
google
handle
this
is
dmca
takedown
necessary
for
every
case.
What
happens
if
google
indexes
the
scrape
content
first?
Would
this
then
be
seen
as
the
original
yeah?
I?
A
I
think
this
is
always
a
bit
tricky,
because
it's
kind
of
a
mix
of
search
and
almost
legal
topics
here
and
it's
something
that
just
happens
quite
a
lot
in
that
some
sites
don't
care
about
things
like
copyright
and
they
just
take
content
from
other
people
and
republish
that
so
the
kind
of
the
the
way
we
handle
it
is
is
kind
of
nuanced
and
includes
lots
of
different
things.
A
The
the
first
thing
I
I
would
consider
as
a
site
owner
if
you're
seeing
this
with
your
content,
is
to
think
about
whether
or
not
this
is
a
critical
issue
for
your
website
at
the
moment
and
kind
of
on
a
case-by-case
basis,
and
if
there
it
is
a
critical
issue,
then
I
would
recommend
trying
to
see
if
there
are
legal
things
that
you
can
do
to
kind
of
help
resolve
this
even
outside
of
anything
seo
related,
and
that
could
be
the
dmca.
A
I
can't
give
you
advice
on
legal
topics,
so
that
makes
it
a
little
bit
trickier
for
me
to
say,
like
you
should
use
a
dmca
or
not,
but
in
many
cases
the
dmca
process
would
be
appropriate
here
and
could
be
something
that
you
could
use
here.
So
I
would,
on
the
one
hand,
read
up
on
that
process.
On
the
other
hand,
get
local
legal
advice
as
well,
so
that
you're
sure
that
you're
doing
the
right
things
when
it
comes
to
the
legal
side
of
things
on
google
side
in
the
search
results.
A
I
I
think
there
are
a
few
things
that
that
come
into
play
here.
On
the
one
hand,
sometimes
copies
are
also
relevant
in
the
sense
that,
like
say,
if
I'm
let
me
see
how.
A
How
can
I
frame
this
in
in
the
sense
that,
especially
when
it's
not
a
pure
one-to-one
copy
of
something,
but
rather
you're
taking
in
a
section
of
a
page
and
writing
about
this
content,
we
see
that
sometimes,
for
example,
when
when
we
publish
blog
posts,
that
other
sites
will
take
our
blog
posts
and
include
either
the
whole
blog
post
or
large
sections
of
it.
But
they'll
also
add
lots
of
commentary
and
kind
of
try
to
explain.
A
If
someone
were
to
search
for
that
content,
I
would
expect
to
see
these
kind
of
other
pages
ranking
as
well,
because
they're
providing
a
slightly
different
value
than
just
what
our
pages
are
providing
and
we
we
do
see
this
happening,
and
sometimes
these
pages
rank
above
ours
and
that's
all
fine.
I
think.
A
With
regards
to
indexing
the
the
scrape
content
first
or
not,
I
I
think
that's
something
that
that
is
kind
of
tricky
to
do
there,
because
what
what
we've
seen
in
the
past,
especially
when
I,
when
I
was
looking
at
this,
I
don't
know-
maybe
like
10
years
ago,
a
little
bit
more.
A
What
I
noticed
there
is
that
oftentimes,
spammers
or
scrapers
will
be
technically
very
well
worse
and
they'll
be
able
to
get
content
indexed
almost
faster
than
the
original
source,
and
then,
if
we
were
to
purely
focus
on
like
who
got
this
into
google
systems
first
and
then
it
can
be
that
we're
accidentally
kind
of
favoring
those
who
are
technically
better
at
publishing
content
and
sending
it
into
google
versus
those
who
are
publishing
the
content.
Naturally.
So
from
that
point
of
view,
I
think
just
purely
focusing
on
the
publish
date
doesn't
make
much
sense.
A
What
I've
seen
in
in
our
systems
over
the
years
is
that
we
we
tend
to
look
at
the
bigger
picture
for
a
lot
of
things
when
it
comes
to
websites,
and
if
we
see
that
a
website
is
regularly
copying
content
from
other
sources,
then
it's
a
lot
easier
for
us
to
say
well.
This
website
isn't
providing
a
lot
of
unique
value
on
its
own
and
we
can
treat
it
appropriately
based
on
that,
so
that's
something
where
usually
the
the
ranking
side
kind
of
settles
down
there
a
little
bit.
A
I
feel
that
was
kind
of
a
confusing
answer.
I
don't
know
so
I
I
think,
like
stepping
stepping
back
the
the
first
thing
with
these
kind
of
problems,
I
think
I
would
always
do
is
first
figure
out.
A
Is
it
actually
a
problem
for
you
and
if,
if
you
do
see,
that
is
a
problem
for
individual
pages,
then
consider
if
there's
a
legal
legal
solution
that
you
can
apply
here,
because
if,
if
you
can
solve
this
by
having
the
content
removed
for
example,
then
you
don't
really
have
to
worry
about
the
seo
side
of
things.
A
Then
the
the
third
one,
I
think,
is
sometimes
it's
okay
for
copies
to
also
appear
in
the
search
results
or
some
kinds
of
copies.
I
guess,
but
essentially
it
depends
quite
a
bit
on
the
individual
use
cases
there,
and
I,
I
think
also
maybe
as
a
last
step,
if
you're,
seeing
that
this
is,
is
really
causing
problems
then
submitting
spam
reports
to
us
is
also
a
good
way
to
to.
Let
us
know
about
these
kind
of
issues.
A
Maybe
that's
a
little
bit
clearer.
Okay,
let's
see
does
presence
in
social
media
channels
influence
seo.
For
example,
more
followers
likes
shares.
Social
media
live
links,
equals
better
pagerank.
A
No,
so
for
for
the
most
part,
we
don't
take
into
account
kind
of
the
social
media
activity
when
it
comes
to
rankings
the
the
one
exception
I
I
think
that
could
could
kind
of
play
a
role
here
is
that
we
we
don't
special
case
social
media
sites,
but
we
we
do
sometimes
see
them
as
normal
web
pages
and
if
they're
normal
web
pages,
and
they
have
actual
content
on
them
and
links
to
other
pages,
then
we
can
see
them
as
any
other
kind
of
web
page.
A
So,
for
example,
if
you
have
let's
say
a
social
media
profile
somewhere
and
it
links
to
individual
pages
from
your
website,
then
we
can
see
that
profile
as
a
normal
web
page.
And
if
those
links
are
normal,
html
links
that
we
can
follow,
then
we
can
treat
those
as
normal
html
links
that
we
can
follow.
A
Also
that
profile
page.
If
it's
a
normal
html
page,
it
can
be
something
that
can
be
indexed
as
well.
It
can
rank
in
the
search
results
normally
like
anything
else.
So
it's
not
not
a
matter
of
us
doing
anything
special
for
social
media
sites
or
those
social
media
profiles,
but
rather
well
many
cases.
These
profiles-
and
these
pages
are
normal
html
pages
as
well,
and
we
can
process
those
html
pages,
just
like
any
other
html
page,
but
we
wouldn't
go
in
there
and
say:
oh
this
profile
has
so
many
likes.
A
Therefore
we
will
rank
the
pages
that
are
associated
with
this
profile
higher
it's
more
that
well.
This
is
an
html
page
and
it
has
some
content
and
maybe
it's
associated
with
other
html
pages
and
linked
together
and
based
on
this
kind
of
better
understanding
of
this
group
of
pages.
We
can
rank
those
pages
individually,
but
it's
not
based
on
the
social
media,
metrics.
A
Is
the
penguin
penalty
still
relevant
at
all
or
less
relevant
spammy
toxic
backlinks
are
more
or
less
ignored
by
the
ranking
algorithms.
These
days
I'd
say
it's
a
mix
of
both
so
for
for
the
most
part,
when
we
can
recognize
that
something
is
problematic
and
any
kind
of
a
spammy
link,
and
we
will
try
to
ignore
it
if
we,
if
our
systems
recognize
that
they
can't
isolate
and
ignore
these
links
across
a
website.
If
we
see
a
very
strong
pattern
there,
then
it
can
happen
that
our
algorithms
say
well.
A
We
we
really
have
kind
of
lost
trust
with
this
website
and
at
the
moment,
based
on
the
bigger
picture
on
the
web,
we
kind
of
need
to
be
more
on
almost
a
conservative
side
when
it
comes
to
to
understanding
this
website's
content
and
ranking
it
in
the
search
results.
And
then
you
can
see
kind
of
a
drop
in
the
visibility
there,
but
for
the
most
part
like
the
the
web
is
pretty
messy
and
we
recognize
that
we
have
to
ignore
a
lot
of
the
links
out
there.
A
A
A
A
My
understanding
is
that
this
is
purely
algorithmic
and
especially
if
you're
seeing
this
happening
for
certain
search
terms,
then
you're
already
kind
of
seeing
that
algorithm
in
in
play-
and
this
is
something
where
we
try
to
understand
what
kind
of
content
you
have
on
your
website
and
how
we
can
link
to
that.
Probably,
if
you're
already
seeing
this
for
certain
terms,
we've
figured
out
how
we
can
link
to
that
on
your
website.
So
that's
a
good
thing.
A
That
means
the
the
structure
of
your
website
is
at
least
understandable
to
our
systems
that
we
know
which
parts
to
kind
of
link
to
if
people
are
looking
for
more
information.
But
it's
not
the
case
that
you
can.
I
don't
know
just
create
more
content
or
put
the
keywords
more
on
your
pages
and
then
we'll
start
showing
these
links
for
other
other
topics
as
well.
It's
really
something
that
our
algorithms
have
to
figure
out
and
learn
over
time
with
regards
to
these
individual
websites.
A
At
what
point
should
we
start
worrying
about
page
speed
if
it's
in
the
red
zone,
faster
sites
increase
conversion
rates,
but
we
can't
spend
tons
of
money
on
little
sites
that
might
not
deliver
much
in
the
first
place?
A
I
do
think
it's
something
that
pretty
much
all
sites
should
consider
and
think
about
one
of
the
nice
parts
of
everything
around
core
web
vitals.
I
think
is
that,
because
of
these
very
public
metrics,
a
lot
of
the
platforms
have
also
started
to
think
about
speed.
A
lot
more.
A
A
And
I
I
would
assume,
if
you
kind
of
have
especially
smaller
business
websites,
where
you
tend
to
use
the
more
default
setups
on
a
website
where
you
tend
to
use
more
default,
cmss
and
hosting
platforms
that
you
would
kind
of
automatically
profit
from
this
general
shift
to
a
little
bit
faster.
A
So
from
that
point
of
view,
it's
something
where
sometimes
you
don't
need
to
do
a
ton
of
work
provided
you're,
actually
using
a
commonly
used
platform
with
regards
to
when
you
should
start
thinking
about
speed,
I
I
do
think
that's
tricky,
because
while
speed
is
a
ranking
factor,
it's
not
the
only
ranking
factor
and
relevance
is
really
key
when
it
comes
to
ranking.
A
A
All
of
these
things
are
individual
elements
of
appearing
in
search
and
when
you
should
focus
on
any
of
these
individual
items
is
kind
of
up
to
you
and
the
nice
part
about
search.
Is
you
don't
have
to
do
everything
perfect?
You
can
pick
and
choose
and
you
can
say
well.
I
will
focus
on
speed
at
the
moment
and
make
sure
that
the
images
appear
well
and
make
sure
that
all
of
my
headings
are
aligned.
A
All
of
these
things,
maybe
and
other
people
will
focus
on
different
aspects
and
we
still
kind
of
have
to
find
a
way
to
show
those
top
10
rankings
or
whatever.
How.
However,
many
we
have
at
the
moment
in
the
search
results.
So
it's
I,
I
would
leave
it
a
little
bit
up
to
you.
One
of
the
things
also,
I
I
think
to
keep
in
mind,
especially
for
very
small
websites.
A
Local
websites
in
particular,
is
that
oftentimes
they
don't
rank
for
these
competitive
generic
terms
anyway,
which
means
they
tend
to
rank
more
for
things
where
their
website
is
really
only
relevant,
and
that
could
be
for
local
businesses
like
if
you're
searching
for
this
business
type
in
this
city.
If
we
have
20
business
websites
that
are
like
that,
then
like
you're
automatically
in
those
top
20
anyway.
So
it's
not
the
the
case
that
your
website
would
disappear
from
there
if
your
website
is
slow.
A
Similarly,
if
someone
is
searching
for
your
business
name
explicitly
because
your
local
business-
and
they
know
you
exist,
they
just
want
to
check
the
opening
hours
or
whatever.
Then
your
website
will
automatically
be
relevant
for
those
queries
anyway.
A
So
it's
not
something
where
suddenly
this
website
disappears,
just
because
it's
not
fast
enough,
and
similarly
I
I
would
also
be
cautious
with
regards
to
the
positive
effects
with
regards
to
speed,
if
you're
focusing
on
these
kind
of
local
queries,
then
just
by
having
a
faster
website
you're
not
going
to
get
much
more
traffic
than
you
already
are.
If,
for
example,
most
of
your
traffic
is
based
on
people
searching
for
your
business
name,
if
not,
if
they're,
not
more
people
searching
for
your
business
name,
then
they're
not
more
people.
A
A
I've
been
talking
for
a
while,
let's
see
ritu,
you
have
your
hand
raised.
C
So
I
have
few
questions
this
week
related
to
page
experience.
My
first
question
related
to
page
experience,
so
I
have
like
we
have
some
page
experience
issues
coming
like
in
search
console
still.
We
have
no
core
vertical
issues,
no
mobile
usability
issue
that
is
showing
a
page
experience
having
no
good
urls
zero
percent
good
urls.
C
I
don't
know
why
it
is
showing
like
this
because
still
search
console
having
no
issues.
We
have
resolved
all.
A
Yeah,
I
I
don't
know
it's
it's
hard
to
say
without
kind
of
seeing
more,
but
I
I
think
there
there
might
be
two
things
at
play
on.
On
the
one
hand,
we
don't
have
data
for
for
all
websites,
so
especially
the
the
core
web
vitals
relies
on
field
data,
so
what
people
actually
see
and
what
what
is
reported
back
through,
I
think
mobile
chrome
that
we
can
kind
of
aggregate
with
regards
to
speed.
A
So
we
we
need
a
certain
amount
of
data
before
we
can
say,
oh,
like
we
understand
what
the
the
individual
metrics
mean
for
this
website
and
if
you're
not
seeing
any
data
at
all
in
in
search
console
with
regards
to
the
individual
core
web
vitals
metrics,
then
usually
that's
that
matches
to
that.
It's
like
we.
We
just
don't
have
enough
data
at
the
moment,
and
that
means
also
from
from
a
ranking
point
of
view.
We
we
can't
really
take
that
into
account.
A
C
So
my
second
question
is
related
to
web
stories,
like
I
have
seen
some
brands
having
web
stories
on
their
google
scrp,
but
I'm
not
seen
for
my
brand,
so
I
was
exploring
how
it
will
come
for
my
brand.
So
can
you
suggest
pna
strategy
like
to
appear
web
stories
for
a
brand
and
google
is
here.
A
Okay,
so
I
I
think
there
are
two
aspects
here:
on
the
one
hand,
web
stories
are
normal
normal
pages,
so
they
can
appear
in
the
normal
search
results
as
well
from
a
technical
point
of
view,
they're
built
on
amp,
but
they're
normal
html
pages
essentially,
and
that
also
means
that
you
can
link
them
normally
within
your
website.
A
That
means
like
maybe
link
them
from
your
home
page
or
some
other
pages,
where
which
are
very
important
for
your
website,
so
that
we
can
understand.
This
is
an
important
page.
Then.
The
the
other
aspect
here
is
because
these
are
normal
html
pages.
We
need
to
find
some
text
on
these
pages
that
we
can
use
to
rank
them
and
especially
with
web
stories.
I
think
that's
that's
tricky,
because
they're
very
visual
in
in
nature-
and
it's
very
tempting
to
just
say.
A
When
we
can
recognize
that
there's,
maybe
a
block
of
web
stories
that
we
can
show-
I
I
don't
know
I
I
think
in
in
india-
is
one
of
those
those
places
or
in
the
us
is,
is
also
where
we
show
them
slightly
differently
and
there.
I
think
you
almost
have
an
advantage,
because
then
we
would
try
to
find
more
web
stories
to
show
for
your
queries.
A
So
from
from
that
point
of
view,
it's
almost
like
a
good
situation
to
be
in,
but
you
still
need
to
make
sure
that
you
have
the
basics
covered.
We
we
also
have
the
google
creators
channel.
I
don't
know
if
you've
seen
that
it's
it's
a
separate
youtube
channel.
They
also
have
a
a
google
creators
blog
and
they
have
a
lot
of
content
on
web
stories
and
they
also
have
some
some
guides
for
for
optimizing
web
web
stories
for
seo
that
I
would
recommend
kind
of
going
through.
C
Okay,
thank
you
so
much
so
one
more
question.
Actually
earlier,
I
asked
this
question
with
you.
You
have
written
bloggers
on
it
recently
liquor
I'm
using
my
brand
name
as
the
author
name
and
I'm
not
using
real
name
instead
of
it,
because
that
is
generic
and
we
can
like
generic
names
we
can't
use.
I
know,
that's
why
I'm
avoiding
it.
So
is
it
appropriate
strategy
using
brand
name
as
an
author
name
or
we
should
leave,
leave
it
as
a
plug.
A
I
I
mean
ultimately
you
you
can
choose
how
you
want
to
do
that.
I
I
think
for
users
for
certain
topics.
It
makes
sense
to
really
have
names
associated
with
it
and
for
other
kinds
of
topics.
It's
it's
less,
a
matter
of
having
clear
names
associated
with
it.
So,
in
particular,
if
you
look
at
our
quality
rater
guidelines
for
things
like
medical
topics,
you
want
to
make
sure
that
it's
actually
someone
who's
qualified,
a
qualified
medical
expert.
Writing
this
content
and
not
just
a
brand
so
for
for
those
kind
of
topics.
A
I
think
it
definitely
makes
sense
to
have
a
name
associated
with
it
for
a
lot
of
other
topics.
If
you
just
need
to
have
an
author
link,
there,
then
maybe
that
that's
okay
to
have
a
brand
name
there.
The
the
one
thing
I
would
avoid
is
using
something
like
admin
or-
or
I
don't
know
like
a
generic
name
as
an
author,
because
that's
that
really
doesn't
tell
users
anything
at
all,
but
a
brand's
name
at
least
says
like
our
company
stands
behind
this.
C
Okay,
we
can
use
brand
name,
but
we
can't
use
generic
admin
and
we
should
avoid
these
type
of
things.
C
Yeah
so
one
more
question
like
we
are
posting
some
news
on
third
party
sites,
and
that
is
appearing
as
a
top
stories
in
google
scrp,
and
I
I
guess
it
is
appearing
like
by
search
queries.
People
are
using
search
queries
with
the
help
of
that
news
are
coming
as
a
highlights
in
google
scrp.
C
Maybe,
but
we
are
also.
You
are
posting
news
and
maybe
what
can
be
the
reason
they
are
not
appearing
as
a
top
stories
in
google
crp?
Maybe
it
can
be
the
quality
of
content.
A
Sure
yeah,
I
I
mean
the
the
top
stories
takes
into
account
various
factors.
So
it's
it's
not
automatically
anything
that
is
news
related
that
you
publish
that
will
appear
there
and
it's
not
automatically
every
website's
content
that
appears
there,
but
it
sounds
like
you're
you're
on
the
right
track
and
that
some
of
these
things
are
showing
up
in
the
top
stories.
A
C
A
Thanks
you
too,
let's
eat
teresa.
D
Hello
hi
john
hi
hi,
so
I'm
working
on
a
recruitment
website
and
they've
got
these
jobs
that
they're
kind
of
almost
evergreen,
because
they
they
need
a
lot.
They
have
a
bank
of
staff
and
they
have
continuous
work
and
it's
like
just
for
a
contract
ongoing,
and
so
I've
got
these
jobs
on
the
website.
D
And
the
question
is:
do
I
I
can't
just
leave
that
job
listing
because
then
it
just
looks
like
it's
super
old.
So
should
I
just
be
creating
a
new
page
like
every
30
days.
I
can't
really
change
the
structured
data
on
there
because
of
the
cms
that
they're
working
with.
So
what
what
should?
I
do?
I
guess.
D
Yeah,
it's
like
just
say
it's
full
that
they've
got
a
contract
for
a
council
and
it's
like
they
have
to
keep
doing
this
particular
task
and
they
have
a
bank
of
staff,
but
they
they
need
more
people,
and
so
they're
always
looking
for
this
particular
role
and
it's
just
an
ad
hoc
roles
that
they
can
do
remotely.
A
Now
I
I
think
purely
from
an
seo
point
of
view,
you
could
just
leave
it
open.
I
I
don't
think
you,
you
would
see
any
big.
I
don't
know
effects
if
you
were
to
like
delete
that
page
at
some
point
and
just
create
a
new
one
kind
of
on
on
a
monthly
or
yearly
basis.
I
don't
think
you
would
really
see
any
effects
there.
A
The
one
thing
I'm
not
sure
about
is
how
google
jobs
would
deal
with
this
if
you
have
to
do
anything
like
having
specific
dates
on
there
for
for
the
job
listings.
A
So
if
it's
something
specific
to
google
jobs,
it
sounds
like
you
probably
would
need
to
double
check
their
guidelines,
but
purely
from
an
seo
point
of
view,
I
don't
see
any
issues
with
keeping
this
live
like
that,
okay
and
it
from
from
my
point
of
view,
I
also
don't
see
any
issues
if
you
were
to
update
the
dates
on
those
pages
from
time
to
time
where
you
could
say.
A
D
A
Month
old
or
something
yeah
right,
okay,
it
was
just
yeah.
I
I
mean
from
that
point
of
view.
It
sounds
like
it
might
make
sense
to
to
update
this
page
from
time
to
time
or
create
a
new
version
of
it.
I
I
don't
think
you
would
see
any
seo
effect
either
way.
I
I
could
imagine
if
you
created
new
pages
very
regularly,
then
it
would
be
hard
for
us
to
understand
which
of
these
pages
to
show
in
search.
D
And
should
I
just
you
know
the
expire,
the
page
that's
gone.
Should
I
just
redirect
that
to
maybe
the
new
page
or.
A
Yeah
yeah,
I
think,
if
you
can
do
that,
that's
that's
optimal
and
it
sounds
like
your
cms
is
a
little
bit
limited
there.
So
maybe
it's
not
always
possible,
but
if
you
can
do
that,
that
definitely
makes
sense.
Okay,
okay,
thank
you
cool.
Let
me
take
a
break
here
with
the
recording.
I
still
have
more
time
and
mirage.
I
see
your
hand
is
up
as
well,
so
we
can.
A
We
can
get
to
you
too,
if,
if
you're
watching
this
on
youtube
thanks
for
watching
to
the
end,
I
guess,
if
you'd
like
to
join
one
of
these
hangouts
in
the
future,
feel
free
to
watch
out
for
the
link
and
jump
in
when
it
pops
up.
So
with
that.
Thank
you
all
for
joining
in
thanks
for
all
the
questions
that
were
submitted
and
hope
to
see
you
all
in
one
of
the
future
episodes.