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From YouTube: English Google SEO office-hours from August 27, 2021
Description
This is a recording of the Google SEO office-hours hangout from August 27, 2021. These sessions are open to anything search & website-owner related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc.
Find out more at https://goo.gle/seo-oh-en
Feel free to join us - we welcome folks of all levels!
A
All
right
welcome
everyone
to
today's
google
search
central
seo
office
hours
hangout.
My
name
is
john
mueller.
I'm
a
search
advocate
at
google
in
switzerland
and
part
of
what
I
do
are
these
office
hour
hangouts,
where
people
can
join
in
and
ask
their
questions
around
search.
A
B
Hi
I'm
having
some
issues
with
the
google
search
console.
We
put
the
tags
on
our
certain
web
page
and
I
tried
to
verify
it
with
both
analytics
and
and
with
putting
the
tags
on
and
it
still
comes
back
unverified
and
I'm
just
wondering
where
I
can
go
from
here.
B
Tried
the
analytics
method
to
verify
it.
I
it's
been
a
while,
since
we
logged
into
analytics
with
the
particular
account-
and
it
said
to
upgrade
to
version
four
and
I
did
that
and
it
seemed
like
it
gave
some
more
stuff
and
I've
tried
working
with
the
software.
It's
a
third-party
pro
software
issue
abroad.
Teradata
software
and
they've
said
that
they've
put
the
tags
in
the
right
place
to
their
knowledge.
I've
tried
working,
I
work
at
a
university.
B
A
Okay,
I
I
suspect
what
you're
running
into
is,
with
the
new
version
of
google
analytics.
We
don't
automatically
pick
that
up
for
verification
in
search
console,
so
basically
by
shifting
over
to
ga4.
A
That
makes
it
so
that
you
have
to
use
a
separate
method
for
verification
in
search
console
which
could
be.
Maybe
the
meta
tag
is
something
that's
possible
to
implement.
Maybe
the
the
file
itself
is
an
option
there,
but
the
google
analytics
method
wouldn't
work
automatically.
I've
tried
the
the
option
number
one,
the
html.
A
Okay,
I
I
would
almost
recommend-
maybe
posting
in
the
help
forum
for
that
right.
B
B
Got
it
so
it's
in
the
search
console
forum
or
wherever,
yes
do.
You
have
a
specific
link
you
can
put
in
the
chat,
maybe
sure.
B
A
They're
different
people
who
who
are
crazy
experts
on
the
product
who
can
help
with
that?
It's
not
specifically
someone
from
google,
but
they
can
escalate
it
to
someone
from
google.
If
there
are
issues
on
google's
side.
C
Hi
john,
very
quick
question
just
because
it's
top
of
mind
and
I
haven't
researched
it,
but
we're
developing
very
long
content,
comprehensive
kind
of
copy
to
address
a
particular
search,
and
we
were
thinking
of
adding
anchor
links
at
the
top
kind
of
like
a
navigation
menu
further
down,
which
would
you
know,
make
our
quick
answer,
not
necessarily
at
the
top
of
the
page,
because
we
would
have
these
kind
of
anchor
links
at
the
top.
Do
you
think
that
has
will
have
any
impact
on
how
we
search
up?
E
Jason
cool
hi
john.
So
when
we
look
at
our
server
logs,
we
see
generally
two
hits
from
google
bot
at
the
same
time
or
you
know,
give
or
take
a
few
milliseconds
right.
My
team
has
been
trying
to
figure
out
an
explanation
for
this
and
we
even
have
a
bit
of
a
pool
going
right.
One
believes
that
it's
hitting
our
server
from
different
physical
locations
right.
Another
you
know
thinks
that
it
could
be
desktop
versus
mobile.
My
money
is
on
raw
html
versus
rendered
html.
Did
I
back
the
right
horse.
B
A
Yeah,
that
seems
like
something
that
shouldn't
be
happening,
but
because
I
mean
if
it
if
it
were
desktop
and
mobile,
those
would
be
different
user
agents.
And
if
it's
the
same
googlebot
user
agent,
then
we
should
be
caching
that
a
little
bit
it
shouldn't
it
shouldn't.
Be
that,
like
within
seconds,
we
would
refresh
the
same
page
again.
A
A
So
that
feels
like
almost
more
like
a
bug
on
our
side,
if
you're,
seeing
that
or
maybe
you're
seeing
something
in
the
logs
that
is
simplified
or
tracking
it
slightly
differently.
I
don't
know,
but
if
it's
the
same
url
same
user
agent
like
within
seconds,
that's
that
seems
like
an
issue
on
our
side.
Different
physical
locations
wouldn't
be
the
case
because
we
usually
crawl
sites
from
the
same
location.
A
E
Okay,
so
that's
interesting
because
I
mean
if,
in
our
consumer
experience
we
use,
you
know
the
the
location,
to
kind
of
you
know
to
serve
up
more
relevant
content,
so
that
that
could
mean
that
we
could
be
limiting
the
amount
of
content
accessible
to
googlebot
if
you're
only
crawling
it
from
one
location.
Yes,.
A
F
Hey
john,
so
my
question
is
that
I
wonder
how
do
google
will
interpret
the
url
that
is
modified
using
window.history.pushstate,
so
basically,
what
they
do
is
that
they
they
exchange
your
url
without
redirect
display
on
the
browser.
Do
google
configure
the
content
of
the
url
before
modifies
or
after
a
modified
associated
yeah.
A
We
we
would
generally,
if,
if
that
happens
during
the
page
load
for
example,
then
we
would
see
that
that
as
a
redirect
and
it's
a
bit
tricky
always
with
redirects
like
which,
which
url
we
would
take
into
account
and
use
for
indexing,
because
we
we
use
different
things
for
canonicalization.
A
But
if,
if
we
see
that
happening
during
the
page
load,
we
would
assume
that
you're
trying
to
say
oh
actually
index
it
as
this
url,
and
we
would
treat
it
as
that.
If,
if
that's
something
that
only
happens
when
you
click
a
button
or
you
click
on
a
link
or
something
like
that,
then
we
probably
wouldn't
see
that
at
all,
because
we
don't
process
those
those
events.
F
I
see
so
so
it's
in
javascript,
so
they
only
do
that
after
they
parse
of
javascript
right
so
in
this
case,
but
but
it
automatically
do
that
when
people
go
to
that
page
in
this
case
you
consider
them
after
modified
url
to
be
associated
with
the
content.
F
Would
you
recommend
not
doing
that?
I
maybe
redirect
is
better.
A
F
So
is
that
so
so
from
what
you
say
that
the
push
state
is
a
method
to
canonicalize?
The
content,
however,
would
would
so
in
this
case
like
redirect,
is
superior
than
push
state
right,
but
how
about
canonical
likation
that
which
one
is
superior.
A
So
for
canonicalization,
I
don't
think
anyone
is
better
than
the
other
one,
but
the
server-side
redirect
is
something
we
process
immediately
and
push
state
is
something
where
we
have
to
read
the
javascript
first,
which
means
it
takes
longer
for
us
to
get
there.
So
if,
if
you
want
to
do
a
redirect,
the
server-side
redirect
is
like
the
fastest
way.
You
can
get
us
to
process
that.
A
Much
sure
rajiv.
G
Hey
john,
so
I
have
a
quick
question
yeah
so
just
wanted
to
ask.
So
we
were
having
a
debate
about
if
infinite
scroll
is
better
or
pagination
is
better
yeah.
So
I
got
just
one
question.
So
if
we
implement
infinite
scroll
on
our
website,
so
basically
the
block
category
pages
or
the
blogs
itself,
so
they
will
be
in
continuation
to
each
other.
So
will
it
increase
the
page
size
or
is
there
any
way
like
by
how
it
can
impact
our
page,
speed
or
performance.
A
I
mean
it,
it
can
increase
the
page
page
size.
I
I
would
see
it
more
as
almost
a
usability
question
and
for
for
some
some
sites,
maybe
it
makes
sense
to
have
something
like
pagination
for
other
sites.
Maybe
it
makes
sense
to
have
kind
of
an
infinite
stream
of
articles
where
you
can
go
from
one
to
the
next
one.
I
I
think
those
are
both
legitimate
approaches
and
both
of
those
are
things
that
you
can
do
in
a
way
that
work
well
for
seo.
H
Hi
john,
how
are
you
hi
good
to
see
you
so
I've
got
a
question
about
either
removing
old
content
or
or
keeping
it.
H
We've
got
a
website
with
about
9
000
news
pages
in
in
the
news
section,
and
we've
got
about
500
articles
in
like
the
the
core
subcategories
of
the
site,
and
I
was
wondering:
would
there
be
any
consequences
if
we
sort
of
stop
producing
content
for
the
news
pages,
and
you
know
instead
divert
our
efforts
to
like
the
main
articles
on
the
website
which
bring
in
the
most
traffic.
A
I
I
think,
that's
almost
like
a
strategic
question,
it's
less
of
something
where
I'd
say
that
there's
an
seo
effect
that
you
would
see
there
I
mean.
Obviously,
if
you
stop
producing
content,
you
just
have
older
content
in
one
part
of
your
website,
then
that
part
of
your
website
won't
be
visible
as
much
for
kind
of
newer
type
queries,
but
that
you,
you
only
have
limited
resources
and
you
have
to
focus
your
work
on
on
something.
A
So
if,
if
you
decide
that
the
other
part
of
your
website
is
more
important,
it
brings
in
more
visitors
or
more
revenue
or
whatever,
then
focusing
your
efforts
there.
I
think
it's
a
perfectly
legitimate
decision.
H
Perfect,
that's
brilliant,
and
so
so,
if
we
just
left
them
alone,
then
it
it
shouldn't
really
make
a
make
a
big
difference,
because
I
mean
the
other
option
is
like
removing
the
like
7
000
pages,
which
don't
get
any
traffic
at
all.
And
obviously,
if
we
like,
if
we
consider
about
you,
know,
broken
links
and
and
setting
up
the
correct
redirects,
do
you
think
that
would
be
a
better
option,
just
getting
rid
of
the
content.
A
I
I
mean
if,
if
when
you
look
at
it,
you
say
it's
bad
content,
then
it's
perhaps
worthwhile
to
get
rid
of
it.
But
if
you
look
at
it
and
you,
you
essentially
think
well
it's
it's
reasonable
content.
It's
just
not
a
lot
of
traffic.
There
then
I
think
that's
fine
to
keep
as
well.
So
it's
it's
not
the
case
that
just
because
something
is
old
or
just
because
something
has
less
traffic
that
it's
automatically
bad
content.
H
That's
it.
Thank
you.
I
have
two
more
questions
but
before
I
ask
them
a
question,
which
is
how
many
questions
can
I
ask
in
a
row.
A
H
Thank
you.
So
another
question
is:
when
creating
informational
content,
what
do
you
think
would
be
best
over
the
long
run?
Should
we
be
creating?
You
know
like
ultimate
guides.
You
know
we
see
we're
like
backlinko,
it's
like
keyword,
research
and
then
they
have
like
an
ultimate
guide
which
covers
the
who?
What
well,
and
why
of
that
or
do
you
think
it'd
be
better
to
maybe
just
niche
down
in
each
particular
question
like.
Why
is
keyword,
research
important
for
how
to
do
keyword,
research?
What
what's
your
advice
with
that.
A
I
I
think
it's
it's
almost
like
a
strategic
decision
there
as
well,
where
you
can
target
kind
of
the
the
head
queries
and
if
you
have
something
really
good,
if
your
website
is
really
strong
in
that
area,
then
I
I
could
see
how
that
can
attract
a
lot
of
traffic,
but
at
the
same
time,
for
the
more
tail
queries,
often
there's
less
competition
and
it's
easier
to
be
visible.
So
you
might
have
kind
of
less
overall
traffic,
but
it's
easier
to
rank
there
and
it's
easier
to
grow
there.
So
usually
the
the
way.
A
H
That
makes
sense,
thank
you
and
the
last
question,
and,
and
that's
probably
not
your
favorite
one
I'll,
take
my
grey
hat
off,
but
what
what
does
large-scale
article
mark?
A
I
I
suspect,
that's
from
from
the
webmaster
guidelines
somewhere,
it
sounds
like
it
yeah
I
mean
it's
something
where
sometimes
we
see
sites
in
engaging
in
something
like
that,
where
they're
creating
a
large
amount
of
very
similar
content
and
trying
to
spread
that
as
broadly
as
possible,
and
essentially
with
with
that
content,
if,
if
it's,
for
example,
guest
post,
you're
posting
it
on
other
people's
websites,
it's
it's
essentially
artificial
links
pointing
to
your
website
and
what
we're
trying
to
say
there
is
we.
A
H
That
that's
really
helpful
so
like
so
so
it
it's
instead
of
you
know,
manually
building
links
you
just
want
to
like
produce
lots
of
good
content
and
then
and
get
that
to
rank
over
the
long
term
and
and
but
what,
if
you
like,
you're
building
guest
posts
on
a
large
scale
for
like
huge
publications
which
are
relevant
like
health
line
or
for
sort
of
non-keyword
rich,
albeit
like
relevant
anchor
texts
that
could
that
might
be
able
to
help
us.
I
think.
A
I
I
I
think
for
for
the
most
part
when,
when
the
websan
team
runs
across
something
like
that,
they
would
see
that
as
unnatural
links
and
try
to
kind
of-
I
don't
know
diffuse
that
almost
in
this
in
the
sense
that
they
want
to
make
sure
those
links
don't
count.
So
that's
from
my
point
of
view
doing
something
along
those
lines
to
drive.
A
It's
it's
kind
of
like
almost
like
an
advertising
for
your
website
and
if
it's
no
follow
people
can
still
click
there
and
go
to
visit
your
website
and
in
the
end,
if
they
think
oh,
this
is
actually
good
content.
I'll
recommend
it
to
other
people,
then
they
can
link
to
your
content,
but
that
initial
link
that
you're,
pointing
to
your
content
that
you're
placing
yourself
that's
at
least
not
passing
any
signals.
So
that's
that's
kind
of
the
way
that
we
would
see
it
like.
A
Obviously,
just
going
out
and
creating
great
content
is
is
one
thing,
but
if
nobody
knows
about
that
content
nobody's
going
to
be
able
to
recommend
it.
So
you
almost
have
to
do
some
amount
of
initial
kind
of
marketing
or
promotion
for
your
content,
but
that
initial
marketing
and
promotion
that
you
do
doesn't
have
to
have
kind
of
normal,
followed
links
to
your
content.
D
I
It
going
hi
a
couple
of
questions:
one's
a
general
month
specific,
so
the
first
one
really
is.
I
asked
this
question
a
couple
of
weeks
ago,
just
shared
two
urls
again
and
their
chat.
So
the
first
site
is
the
original
site
and
they're
migrating
to
the
staging
site,
and
we
spoke
about
if
we
had
links
in
the
navigation
verse
on
page-
and
I
did
the
kind
of
impact
that
would
have
against
link
accuracy
and
that
being
dispersed.
I
So
so
the
good
news
is,
they
are
going
to
keep
the
exact
same
urls
and
the
new
site
vs
the
old
site.
So
the
structure
there
is
going
to
be
the
same.
I
But
my
concern
now
is
the
placement,
the
link
placement,
so
you'll
notice
in
the
first
url,
the
first
domain,
we've
got
the
collections
and
the
pages
urls
it's
a
bit
of
a
mix,
mainly
four
slash
pages.
Both
four
slash
pages
and
four
slash
collections,
get
a
lot
of
visibility
across
the
two,
but
in
the
new
site
it's
only
collections
in
the
navigation
and
the
forward.
Slash
pages
has
been
moved
to
the
a
to
z
page,
which
you'll
see
top
right
hand
corner
next
to
the
what's
next
so
so.
I
My
main
concern,
though,
is
the
link
placement.
Now
that
we've
got
the
forward,
slash
pages
being
removed
out
of
the
navigation
onto
the
a
to
z.
I
kind
of
wanted
some
advice,
so
you
can
see
the
new
site's
much
cleaner.
It's
it's
more
of
a
mega
menu.
I
Now
it
it's
got
more
urls,
it's
going
to
be
better
for
the
ux,
but
my
concern
now
is:
if
we
go
live
with
that,
the
the
all
the
visibility
that
four
slash
pages
urls
get,
we
will
lose
it
and
we'll
you
know
we'll
lose
it
also
and
we'll
have
a
a
bit
of
volatility
and
ranking.
I
So
so
I
feel
like
the
only
way
to
mitigate
that
is
to
have
or
trying
to
to
replicate
again
what's
in
the
existing
site
to
the
new
site,
which
has
got
a
lot
less
urls
and
has
a
mix
of
pages
and
collections.
But
I
kind
of
wanted
to
get
your
advice
on
that,
because
we
don't
want
to
lose
any
visibility
and
the
the
current
the
kind
of
the
current
site
is
yeah.
That's
just
that's!
I
That's
something
that's
been
around
for
years
and
we've
just
been
bolting
on
and
adding
on
and
stuff
like
that,
so
yeah.
What
what
would
be
the
best
course
of
action
if
we
didn't
want
to
lose
visibility
across
the
forward,
slash
page
urls
in
the
forward
slash
collections
if
they
are
getting
removed
from
their
navigation.
A
It's
always
if
you're
changing
the
internal
navigation
and
things
are
moving
around
then
you're
kind
of
changing
the
the
weighting
of
of
the
elements
on
your
site
and
what
you
want
to
kind
of
see
as
being
the
the
most
important
on
the
side
and
that's
sometimes
a
bit
tricky,
especially
if
you
have
things
like
mega
menus
or
just
generally
bigger
menus
where,
when,
when
you
initially
look
at
it,
it's
hard
to
tell
what
is
actually
a
link
in
the
html
or
not
or
what
what
the
actual
structure
there
is.
A
So
that's
something
where,
if
you're
changing
the
actual
structure
of
the
internal
linking,
that
would
almost
certainly
affect
things
from
an
seo
point
of
view,
but
it
could
also
affect
things
in
a
positive
way
where
it's
it's
hard
to
say
it's
like.
A
I
don't
want
this
part
of
my
side
to
drop,
but
at
the
same
time
I
want
everything
else
to
rise.
Essentially
you're
shuffling
things
around
always
you're
kind
of
like
taking
something
from
here
and
putting
it
here,
you're,
not
like
keeping
everything
here
and
then
adding
five
more
here,
if
you're
just
shifting
things
around
on
the
website
and
that
shuffling
between
different
parts
of
your
website,
that's
something
that
you
can
do
strategically
as
well,
where
you
can
think
about.
Well
what
what
do
I
really
care
about
with
this
website?
A
Where
do
we
make
the
most
money?
Where
do
we
think
we
have
the
best
content
that
we
want
to
promote?
Maybe
where
is
the
most
competition
where
we
need
to
put
more
weight
so
that
we
can
compete
properly
and
those
are
all
things
where
you're
kind
of
taking
from
one
part
of
the
site
and
kind
of
moving
it
a
little
bit
to
the
other
part
by
changing
the
internal
link?
A
And
that's
that's
sometimes
really
tricky
to
look
at
just
from
like
manually.
Looking
at
the
site,
you
probably
need
to
almost
crawl
the
site
with
a
tool
like
I
don't
know,
screaming
frog
or
something.
A
And
then
look
at,
I
think
they
have
some
some
kind
of
of
the
end
links
or
the
tree
the
map.
I
think
you're
right.
A
A
Like
everything
is,
is
rotated
around
here
everything
is
kind
of
split
into
these
sections
and
usually
with
that
you
can
kind
of
see
before
and
after
it's
like
everything
was
rotated
around
this
part
of
the
site,
and
now
it
shifted
over
here
and
then
you
can
kind
of
evaluate
well.
Is
that
what
I
want,
or
is
it
not?
What.
I
A
I
I'll
give
that
a
go.
Then
I
think
if
we
were
to
be
safe,
maybe
the
important
four
slash
page
urls.
We
would
insert
into
the
navigation
and
then
kind
of
figure
out
all
the
wait
till
post
migration
and
pull
them
out,
but
yeah.
We
can
have
a
look.
It's
it's.
It's
a
handy
tip
actually
to
have
a
look
at
that
inside
architecture
using
the
screaming
frog.
Okay,
I'll
have
a
look
at
that,
and
it's
just
more
of
a
general
question
as
well.
I
So
obviously
it
was
obviously
seen
as
it's
a
lot
on
their.
I
guess
industry,
news
around
there,
the
title
tags
and
serps
and
and
now
google
is
doing
more
of
taking
the
h1
tag
or
at
least
on
page
content
and
kind
of
replacing
that
so
my
question
is:
is
google
moving
away
from
using
tart
tag
as
more
of
a
a
weighted
factor
now
or
have
they
already
done
that?
I
A
What
the
future
will
bring,
but
at
least
at
the
moment
it's
not
it's
not
the
case
that
we're
saying
title
tags
are
irrelevant:
they
they
still
matter
for
search.
They
do
matter
for
for
rankings
as
well.
So,
even
if
our
systems
kind
of
rewrite
something,
then
it's
it's
not
the
case
that
we
would
say
your
page
is
irrelevant
for
what
you
had
as
a
title
tag.
We
would
still
use
that
for
search.
A
I
A
I
really
don't
know
which
which
direction
things
will
go
there.
I,
I
suspect,
with
with
all
of
the
feedback
that
we've
gotten
around
title
tags.
What
what
will
happen
is
we'll
do
a
bunch
of
iterations
in
the
algorithms
which,
on
the
one
hand,
I
think
will
make
things
better.
On
the
other
hand,
seos
will
always
be
like
oh
no,
more
changes,
but
hopefully
there'll
be
reasonable
changes
or
changes
that
you
all
think
makes
sense
as
well.
A
There
was
also
a
little
bit
talk
about
having
some
kind
of
opt-out
meta
tag,
or
something
like
that.
I
I
don't
know
personally,
I
I
don't
see
that
happening
at
least
not
in
the
near
future,
because
it's
also
something
that
we
didn't
really
need
in
the
past
as
well
and
making
a
setting
just
because
the
algorithm
currently
is
maybe
a
little
aggressive
in
that
direction.
That
seems
like
the
wrong
approach,
because
it
should
be
something
we
should
improve
in
the
algorithm
not
rely
on
an
extra
setting
to
get.
A
B
A
Changing
all
the
time,
so
I
evolution.
I
G
I
Just
we're
unsure
you
know
it's
something
we've
been
doing
for
years,
I
think,
as
as
a
lot
of
seos
and
as
a
case,
we
need
to
stop
focusing
on
that
as
more
and
focus
on
different
areas,
but
it
seems
like
it's.
It's
still,
you're
still
using
it
for
relevancy
as
such,
so
yeah,
so
we'll
kind
of
continue
doing
what
we're
doing
awesome.
Thank
you,
john.
I
appreciate
that.
I
appreciate
the
honesty
thanks.
A
Okay,
I
I
see
there's
still
a
bunch
of
hands
worries,
but
I
need
to
also
get
through
some
of
the
submitted
questions,
so
I'll
jump
to
some
of
the
submitted
ones
for
the
moment
and
get
back
to
the
people
who
are
raising
hands
afterwards.
Also
I'll
have
a
bit
more
time
after
this
session.
A
For
anything,
that's
remaining.
Let's
see
if
we
have
links
pointing
to
all
category
pages
in
the
main
navigation.
Is
there
any
benefit
for
seo?
If
we
put
a
second
link
to
some
of
them
from
the
main
content,
I
don't
think
there's
really
a
big
benefit
from
an
seo
point
of
view,
if
you
add
an
additional
link
to
the
same
page
within
that
page,
sometimes
we
can
get
more
information
from
from
the
anchor
text.
A
If,
like
the
initial
anchor
text,
is
very
short
or
not
very
descriptive,
then
a
more
descriptive
one
can
help,
but
there's
also
no
downside
there.
So,
if
you're,
adding
extra
links
in
the
main
content
for
usability
reasons,
that's
that's
perfectly
fine!
That's
something
that
I
think
definitely
makes
sense.
A
What
would
be
an
ideal
product
description
length
for
e-commerce
sites
offering
quite
technical
products?
Does
the
length
of
the
product
description
influence
how
these
pages
rank
at
all.
A
I
don't
know
you
won't
like
the
answer,
but
it
depends
it's
something
where
essentially,
you
can
use
whatever
you
want
as
a
description
and
some
sites
don't
even
provide
any
description
at
all.
They
essentially
leave
it
completely
to
google
or
search
engines
to
figure
out
what
the
description
should
be,
but
it's
it's
something.
That's
that's
very
unique
to
each
individual
site
and
the
length
that
they
supply
there.
That
can
vary.
It's
also
the
case
that,
in
the
search
results,
the
lengths
that
we
show
varies
quite
a
bit.
A
Sometimes
we
show
something
very
short,
sometimes
maybe
two
lines,
sometimes
maybe
even
four
lines
or
longer
in
in
the
snippet
in
the
search
results.
So
it's
not
the
case
that
there's
this
one
number
that
you
need
to
target
and
regarding
ranking
it
doesn't
change
ranking
at
all,
so
you
can
supply
whatever
you
want
there.
A
The
the
other
thing
maybe
to
keep
in
mind
here
is
just
the
snippet
that
we
show
is
not
just
the
description
in
the
meta
tag.
It
can
also
be
something
from
the
page
and
it
can
vary
depending
on
the
query.
So
that's
a
little
bit.
On
the
one
hand,
similar
to
titles
and
that
it
it
can
be
from
the
page,
but
it's
different
from
titles
in
the
sense
that
it
can
vary
depending
on
the
query,
then
more
title
tag
talk.
A
We
wondered
if
we
changed
the
page
title
tag
to
match
what
google
is
now
dynamically
selecting
in
the
html.
Would
this
negatively
affect
seo?
A
Ultimately,
we
want
to
know
if
the
html
title
tag
would
still
add
seo
benefit,
even
if
it
was
not
being
selected
for
display.
I
think
we
touched
upon
this
briefly.
It's
it
still
matters.
The
title
tag
still
works
for
ranking
purposes,
changing
it
to
what
google
has
selected
from
from
my
point
of
view,
doesn't
automatically
make
sense,
because
just
because
one
algorithm
selects
something
as
a
title
doesn't
mean
it's
a
better
title.
A
But
there
are
certainly
also
situations
where
maybe
google's
algorithms
select
the
a
worse
title
and
where
you
want
to
keep
the
one
that
you
had
there,
or
maybe
you
even
want
to
improve
the
one
that
you
had
previously.
So
I
wouldn't
just
blindly
use
what
we
show
in
search
and
say:
that's
got
to
be
the
best
title,
because
google's
algorithms
know
everything
better.
And
it's
not
the
case
that
google's
algorithms
know
everything
better.
J
But
can
I
just
add
to
that:
is
that
okay
sure
so,
basically,
when
you
guys
change
it
to
when
you
guys
change
it
from,
let's
say
from
you
know,
abc
one
two
three
and
then
I
go
ahead
and
make
that
change,
because
I
I
don't
like
what
the
algo
the
choose.
J
It
takes
quite
a
long
time
for
it
to
update
than
before.
What's
going
on
with
that,
so
a
long
time
ago,
it
took
about
20
seconds
for
about
to
go
and
update
it
now
days,
maybe
like
weeks.
So
is
there
an
issue
on
why
that's
happening
when
I
go
and
fetch
the
new
title
tag
it
it
won't,
it
doesn't
take
you
know
it's
not
as
fast
as
it
used
to
be
john.
That's
all
I'm
saying
I
don't
have
anything
against
that.
It's
probably
the
infrastructure
or.
J
J
A
I
I
mean
it's
it's
something
where
we
don't
guarantee
that
we
actually
go
off
and
re-index
the
page
when
you
submit
it
there.
So
that's
that's
something
that
always
plays
a
little
bit
of
a
role
there,
but
I've
I've
seen
reports
online
where
people
are
making
title
tag,
changes
and
they're
reflected
fairly
quickly.
I
don't
know
the
what
is
it
word
stream,
for
example,
on
their
blog.
A
J
A
Yeah,
I
mean
I
I
don't
know
if
if
the
titles
are
are
specifically
slower,
but
that
shouldn't
be
the
case
and
kind
of
indexing
is
something
that
differs
extremely
by
sight
from
side
to
side
and
for
for
some
sites
and
some
pages,
we
we
go
off
and
re-index
things
very
quickly
and
other
sides
it
it
just
takes
a
lot
longer
and
it's,
I
think,
with
regards
to
titles
as
well
things
like
the
the
site
title
that
we
have
where
we
try
to
figure
out
what
what
the
title
of
the
site
is.
A
That's
something
that
does
have
a
bit
of
latency
there,
because
we
we
kind
of
assume
that
sometimes
not
all
titles
on
on
a
website
have
kind
of
the
brand
mentioned.
So
if
we
don't
see
the
brand
mentioned,
we
say,
oh,
we
should
add
the
brand
there
as
well,
because
that's
what
users
want
to
see
and
if
you're
trying
to
change
that
brand
name
or
remove
that
from
the
title
there,
then
that
can
sometimes
take
a
bit
of
time.
J
Yeah,
I'm
okay
with
it.
It's
just.
You
know
I'm
adjusting
to
what's
happening
on
your
end,
and
I
understand
that
like
what
you
guys
are
going
through.
So
it's
just
that's
the
way
it
is
and
yeah.
No
I'm.
Okay
with
it.
A
J
If
a
client
calls
and
says
hey,
you
know
you
this
and
this
or
the
development
team
you
know
what's
going
on.
How
long
is
this
going
to
take
until
the
change
I
mean
there's
some.
A
Yeah
yeah
got
it
yeah.
Okay,
let's
see
next
question
here.
I've
been
consistently
publishing
content
on
my
website.
Oh
no.
This
is
essentially
the
same
question
that
you
had
it's
like.
My
new
articles
are
not
being
treated
by
google
like
my
early
articles,
not
being
indexed
as
quickly.
What
what
can
I
do
now?
I?
A
I
think
it
is
something
that
that
you
have
to
grow
from
over
time,
especially
if
it's
a
relatively
new
site,
then
it
it
does
take
a
bit
of
time
for
google's
algorithms
to
pick
up
on
that
and
to
kind
of
crawl
very
quickly
and
frequently
on
content
that
you're,
adding
and
especially
when
it
comes
to
new
content
that
you're
producing
on
a
website.
A
A
A
So
I
think
there
are
a
few
things
here
which
which
are
kind
of
being
combined
here.
On
the
one
hand,
if
you're
using
a
platform
and
something
on
that
platform
goes
wrong,
we
see
that
as
an
issue
on
your
website.
We
don't
go
off
and
say:
oh
they're,
using
a
platform,
and
they
they
can't
help
it
if
that
platform
is
doing
something
wrong.
A
So
it's
not
the
case
that
we
would
say.
Oh
the
the
website
doesn't
have
anything
to
do
with
this.
It's
like
we.
We
should
act
like
as
if
the
website
is
doing
everything
perfectly,
even
though
it's
not
working
for
us,
we
do
see
it
as
something
that
is
on
the
website
itself.
So
that's
that's.
Maybe
the
first
thing
with
regards
to
technical
issues
in
general
that
gets
resolved
fairly
quickly,
especially
the
larger
platforms,
are
extremely
well
set
up
for
these
kind
of
technical
issues
and
the
ones
that
you
mentioned.
A
Hflang
is
not
a
ranking
factor,
so
it
would
not
affect
the
ranking
of
your
website.
So
that's
maybe
something
else
to
to
kind
of
throw
into
that
mix
there.
So
my
my
general
advice
here
is
if,
if
you're
seeing
something
like
this
happening,
that
your
website
is
dropping
and
ranking,
then
I
wouldn't
focus
on
those
specific
things
that
you
mentioned
there.
So
not
the
href
lang,
not
a
temporary
server
error,
not
that
it's
it's
hosted
on
some
popular
provider
or
something
like
that,
but
rather
think
about
what
might
be
happening
on
your
website.
A
With
regards
to
your
general
content
overall,
that
could
be
affecting
ranking
there,
because
if
these
are
technical
errors,
then
we
would
remove
those
pages
from
search.
Then
it
wouldn't
be
a
ranking
issue,
but
rather
an
indexing
issue,
and
usually
that
gets
picked
up
fairly
quickly
once
once
any
technical
issue
is
resolved.
A
So
I
I
think
there
are
kind
of
a
few
things
mixed
in
here
and
it's
it's
hard
to
have
a
clear
answer
on
what
you
should
be
focusing
on
here.
What
I
would
recommend
is
if
all
of
this
is
throwing
you
off
completely
and
you're,
not
sure
what
is
actually
happening.
The
next
time.
You
see
an
issue
like
this
go
off
and
post
in
the
help
forum
and
include
the
details
so
which
of
your
urls
are
affected.
What
specific
issue
are
you
seeing
which
queries?
A
J
There's
a
great
thing
from
one
of
your
podcasts:
I
think
it's
it's
about
google's,
not
a
magazine
google's
a
library
so
treat
it
that
way
and
yeah
going
back
to
the
site
and
looking
at
the
content.
Changing
it
is
is
what
it
is.
Yeah.
A
Let's
see
next
question:
does
a
page
indexed
but
blocked
by
robot's
text?
Is
that
counted
for
the
overall
site
quality
in
general?
No,
so
on.
On
the
one
hand,
we
don't
know
what
the
content
is,
so
we
can't
take
that
into
account.
On
the
other
hand,
if
it's
blocked
by
robot's
text,
then
almost
certainly
it
won't
appear
in
the
search
results
anyway.
So
that's
something
even
from
there.
We
would
not
be
able
to
take
into
account
so
from
from
my
point
of
view
that
usually
wouldn't
be
something
that
we
would
take
into
account.
A
A
A
What's
the
value
of
making
the
scores
even
faster,
probably
nothing
so,
at
least
from
an
seo
point
of
view,
if
you're
already
in
the
green
like
in,
I
don't
know
what
is
called
good
or
okay
in
the
individual
metrics
for
the
core
web
vitals
and
you're,
seeing
that
from
the
real
user
metrics
as
well,
then,
essentially
from
from
an
seo
point
of
view
from
a
ranking
point
of
view,
we
would
not
be
changing
anything
if
you
get
even
better
than
that.
A
However,
when
when
it
comes
to
things
like
real
user
metrics,
it
is
something
where
you
always
have,
this
variance
of
speeds
and
kind
of
metrics
that
we
see
from
users
and
if
you
make
sure
that
your
data
is
kind
of
even
more
in
the
green,
then
it'll
be
a
little
bit
more
stable
in
the
green
when
it
comes
to
the
the
field
data
that
is
actually
used
in
search
console.
So
that's
something
where
you're
kind
of
making
it
more
certain
that
we're
seeing
your
site
as
being
good.
A
But
it's
not
the
case
that
if
you
like
save
another
five
milliseconds,
you
will
see
any
kind
of
a
ranking
effect
based
on
that,
of
course,
until
you
reach
that
that
amount
you,
you
would
see
some
changes
there,
but
if
you're
already
in
the
green,
then
you're
doing
a
lot
of
things
really
well,
the
the
other
effect
there
that
you
might
see
is
just
like
the
non-seo
effects.
A
If
users
are
seeing
that
your
site
is
fantastic
in
with
regards
to
loading
and
interaction
usability,
then
that's
something
where
you
might
see
some
some
indirect
effects
that
they
spend
more
time
on
your
site
or
recommend
it
more
and
that's
that's
always
a
good
thing
too,
but
that's
not
a
direct
like
seo.
Ranking
point
point
of
view
thing:
let's
see
a
bunch
of
questions
still
left,
but
we're
kind
of
running
low
on
time.
So
let
me
get
back
to
some
of
the
people
that
are
raising
hands
here.
Let's
see
contact
mentor.
K
Hey
john
yeah,
so,
first
of
all,
thank
you
for
your
question
answer
you
had
given
me
like
last
last
conference
so
that
I
was
able
to
fix
it
out
regarding
that
ranking,
and
I
have
three
quick
questions.
So
first
question
is
regarding
crawl
stats
for
not
for
errors
in
the
sense
not
for
not
for
errors
that
are
broken.
K
Links
that
are
on
the
page
are
the
errors
that
are
there
on
the
google
like
in
the
sense
they're,
not
the
broken
links
that
any
user
can
access,
but
certain
old
links
which
are
no
longer
indexed,
but
the
crawl
board
comes
back
to
kind
of
index
it
and
it
gets
a
four.
Not
four:
does
those
errors
affect
the
ranking
so.
A
That
is
my
question.
No,
so
if,
if
these
are
old
links
that
are
no
longer
on
your
site,
they
they
definitely
wouldn't
be
affecting
the
ranking.
It's
it's
very
normal
for
a
website
when
we
crawl
it
to
to
have
a
lot
of
404
errors,
just
from
old
urls
that
we
know
about
that.
Maybe
don't
have
any
content
anymore
and
that's
that's
perfectly
fine.
K
Okay,
so
another
is
actually
like,
so
I
was
planning
to
add
in
interstitial
about
my
own
website
in
my
articles,
for
example,
so,
like
I
know
that
interest
ratios
can
affect
intrusive,
interstitials
scan
effect
rankings.
So
what
if
I
add
industrial
after,
like
20
seconds
user
has
like
interacted
with
the
web
page,
are
those
okay.
A
A
So
I
personally,
I
would
recommend
trying
to
find
an
approach
where
you
can
do
something
more
like
a
banner
and
use
that
rather
than
an
interstitial,
but
if
it's
something
where
a
user
is
interacting
with
your
page,
they
scroll
to
the
bottom,
for
example,
and
then
you
show
an
interstitial
that
that
could
be
fine,
there's
also
a
matter
of
the
the
cls
the
cumulative
layout
shift,
which
could
also
be
affected
by
an
interstitial
like
this.
So
that's
something
you
you
might
want
to
double
check.
A
K
Okay,
so
last
question
is
like
I
have
certain
tools,
like
microsoft,
clarity
or
crazy
egg,
where
I
can
like
check
how
user
is
interacting
with
my
website
so
like
when
you
say,
good
user
experience
of
article
like
how
what
is
exactly
like
is
it
is.
Is
it
in
terms
of
like
how
much
time
they
spend
in
my
article
or
do
they
read
full
article
or
like
in
what
ways
I
can
see,
whether
it's
a
good
user
experience
or
not.
A
So
it
depends
quite
a
bit
on
what
you
think
people
should
be
doing
on
your
website.
So
that's
something
where
I
I
don't
think
we
would
have
one
metric
where
we
say
this
is
the
one
that
you
need
to
look
at,
because
some
types
of
content
people
can
glance
at
briefly
and
they
they
get
the
information
they
need
and
they
can
move
on
other
types
of
content.
A
You
really
want
them
to
read
to
the
bottom,
or
maybe
click
on
a
call
to
action,
button
or
sign
up
or
buy
something,
and
that's
that's
very
different
and
that's
something
where,
from
from
a
usability
point
of
view,
you
can
look
at
that
to
some
extent,
but
you
also
need
to
look
at
the
big
picture
of
what
what
you
really
want
people
to
do
on
your
website.
A
So
that's
I,
I
think,
with
a
lot
of
these
tools
with
google
analytics
as
well.
There's
just
so
many
different
options
in
there
that
it's,
it's
tempting
to
say
like.
I
will
pick
this
one
metric
and
use
it
for
everything,
but
usually
that
doesn't
make
sense.
Usually,
you
really
have
to
find
something
that
works
for
individual
parts
of
your
website
or
specific
to
individual
websites.
Even.
A
A
J
Yeah,
just
I
guess,
when
I'm
speaking
and
the
my
hand
disappeared,
so
here's
the
situation
when
you're
working
with
a
team
of
20
developers,
one
hc,
the
one
likes
one
guy,
the
other.
You
know
and
there's
a
lot
of
like
drama
and
you're,
getting
all
the
warnings
from
the
core
vitals
and
just
in
general,
the
new
page
experience
which
I
I
love
the
new
design
that
you
guys
did,
and
it's
just
amazing
and
so
the
core
vital
warnings.
J
You
leave
it
one
week,
two
weeks,
three
weeks,
four
weeks
just
to
sit
there,
how
important
are
they
to
to
just
go
ahead
and
make
the
changes?
Because
there's
other
things
that
they're
working
on
and
then
here
come
these
warnings?
J
J
A
Factor
so
that
is
a
ranking
factor.
That
is
something
that
we
take
into
account,
but
at
the
same
time
it
doesn't
replace
everything
else.
So
we
we
have
a
lot
of
different
ranking
factors
and
you
don't
have
to
do
everything
perfect
for
all
ranking
factors
to
rank.
Well,
I
I
don't
think
any
site
really.
Does
everything
perfect.
A
It's
it's
also
something
where
personally,
when,
when
I
look
at
something
like
this,
I
would
try
to
look
at
the
the
metrics
overall
and
see
if
it's
kind
of
reasonable
in
the
sense
that
when
users
get
there,
it's
like
it's.
I
don't
know
it's
still
in
the
red,
but
it's
not
terrible
or
if
it's
really
off
the
chart
pad
so.
A
Yeah
I
mean
it's,
it's
also
something
where,
if
it's,
if
it's
almost
like
at
the
end
of
the
red,
in
the
sense
that
it's
like
almost
in
yellow,
then
from
from
my
point
of
view,
I'd
say,
at
least
from
a
user
point
of
view-
it's
not
super
critical.
A
So
that's
I
I
don't
know
kind
of
the
way
that
I
would
look
at
it
there.
I
think,
if
you
would
ask
the
chrome
team,
they
would
always
say
like
oh
yeah,
you
should
always
do
speed
first,
but
you
have
to
find
some
kind
of
a
practical
middle
ground.
You
don't
have
infinite
resources,
you
you
don't
have
a
team
of
500
people
who
can
just
jump
and
do
everything
on
your
website.
J
Okay,
I
appreciate
it
and
I'll
take
it
and
share
it.
So
some
some
don't
agree
some
just
like
okay,
this
is
you
know,
google's
really
demanding
in
that
area
and
so
on.
But
all
right,
thank
you.
There's
go
ahead!
Sure
cool
tyrone.
A
L
Hi
john,
I
have
like
three
questions.
The
first
question
is
about
web
stories.
So
let's
say
that,
like
we
start
a
new
site
in
the
current
scenario
like
right
now,
and
we
focus
only
on
web
stories-
okay,
we
won't
be
putting
all
those
long
form
content.
Will
it
be
a
good
idea
to
do
that
or
or
should
we
mix
with
like
long
form,
content
and
the
traditional
approach,
and
then
we
should
consider
web
stories
just
as
an
add-on
thing
or
what
like?
So?
What's
your
recommendation
on
that.
A
So
web
stories
are
essentially
eight
html
pages
in
in
using
the
amp
framework,
but
usually
they
have
a
limited
amount
of
content
in
them.
B
A
It's
something
that
we
can
show
them
in
the
search
results.
We
can
show
them
and
discover.
I
don't
know
if
it
depends
on
the
location
on
how
we
show
them.
We
can
always
show
them
as
normal
html
pages
as
well,
but
it
it
might
be
something
where
having
a
certain
mix
of
normal
long-form
content
and
web
stories
probably
performs
better
overall.
B
A
L
Okay,
okay,
thanks
john.
The
second
question
is
like
like:
let's
say
that
we
have
a
niche,
we
have
been
working
for
last
10
to
12
years
and
we
are
doing
pretty
good
in
that
particular
niche,
but
but
our
readers
are
asking
to
focus
on
other
niche
as
well
like.
Let's
say
that
we
were
earlier
working
on
technology
now
they
are
asking
us
to
focus
on
automobile
on
the
sa.
Should
we
do
it
on
the
same
side
like
because
we
already
have
good
traffic
and
and
should
we
write?
L
Let's
say
we
are
working
on
technology
content
for
last
13
years.
They
are
asking
us
to
write
about
automobile
and
or
maybe
like
various
other
stuffs.
You
know
because
we
do
get
a
lot
of
comments
from
our
readers.
So
so
how
is
going
to
google
look
into
that
aspect
like
whether
should
we
do
that
or
should
we
just
jump
into
like
a
new
website
and
start
something
out
of
it
like.
A
A
So,
for
example,
if
you
are
selling
furniture
and
you're
selling
that
directly
to
consumers,
then
that's
that's
a
fantastic
website
to
have,
if
you're
suddenly,
also
selling
to
resellers
or
providing
like.
I
don't
know,
white
label
furniture
as
well,
then
maybe
not
something
you
don't
want
to
mix
with
the
existing
website.
A
With
regards
to
your
content
in
your
situation,
if
the
existing
users
are
saying
they
also
want
to
see
other
content,
then
that
sounds
like
there's
enough
overlap
there
that
having
one
website
would
work.
Okay,
so
that's
no!
That's
kind
of
my
take
there.
L
Okay,
the
last
question
is
that,
like
these
days,
I
have
been
seeing
that,
like,
whenever,
like
I
tend
to
enter
some
keyword
on
google
and
I
end
up
visiting
a
big
website,
and
when
I
hit
the
back
button,
they
take
us
to
a
dedicated
page
of
that
particular
website,
rather
than
going
back
to
google.
So
is
it?
Is
it
a
good
approach
to
do
something
for
a
publisher
like
us,
also
like.
A
No,
that's
terrible,
I
I,
I
think,
that's
like
a
terrible
user
interaction
there
to
kind
of
hijack
the
back
button
like
that,
and
it
is,
is
something
that
also
the
website
team
sometimes
does
take
action
on.
So
you.
L
L
Okay:
okay,
thanks
john,
like
that's
the
best
answers.
What
I
got
thanks
so
much
yep
cool.
A
Thanks
a
lot
okay,
let
me
pause
the
recording
here.
I
see
there's
still
a
bunch
of
hands
raised.
We
can
go
through
those
as
well
after
the
recording
stops,
but
if
you're
watching
this
on
youtube
thanks
for
watching
sticking
around
until
the
end,
if
you'd
like
to
join
these
in
the
future,
I
post
the
link
to
them
a
couple
days
before
they
happen
in
the
community
section
of
our
youtube
channel.
So
take
a
look
there,
and
as
always,
thanks
for
watching
and
thanks
for
all
of
the
good
questions
so
far,
all
right.