►
From YouTube: English Google SEO office-hours from March 18, 2022
Description
This is a recording of the Google SEO office-hours hangout from March 18, 2022. These sessions are open to anything search & website-owner related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc.
Find out more at https://goo.gle/seo-oh-en
Feel free to join us - we welcome folks of all levels!
Timestamps:
00:53 We changed titles, search changed it back; is the old title better?
04:30 What's the best way to host 100 franchises on a site?
09:19 Why are our new articles not getting indexed?
15:42 An SEO tool says we have duplicate content, what should we do?
19:45 Do broken links cause less traffic?
23:14 How can my Indian website get more traffic from the US?
25:45 How can I get 50% of my sessions from the US?
27:20 What's the best way to connect a blog to a shop?
29:49 Why don't the numbers add up in Search Console?
31:45 How to best sell seasonal products?
36:40 Should I use alt-text for images with text?
37:23 Should I write alt-text for products in a shop?
38:46 How long until I see effects from new content?
40:05 Would you use alt-text for decorative images?
41:35 Our last-modified date updates automatically, is it ok?
44:00 How does the target-attribute matter for links in SEO?
47:40 Is having parallel breadcrumbs ok?
50:07 Why is my homepage ranking instead of a detail page?
53:42 How to best handle CSS background hero images?
56:48 If I can't use alt-text, is a title for an image enough?
57:59 How can I get showroom locations into Maps?
1:00:02 Can I use KML files for search?
A
All
right
welcome
everyone
to
today's
google
search
central
seo
office
hours
hangout.
My
name
is
john
mueller.
I'm
a
search
advocate
on
the
search
relations
team
here
at
google
in
switzerland
and
part
of
what
we
do
are
these
office
hours
where
people
can
jump
in
and
ask
their
question
around
their
website
and
web
search.
We
we
have
a
bunch
of
questions
submitted
on
youtube.
I
don't
see
any
hands
raised
so
far,
but
if
any
of
you
want
to
get
started
with
the
first
question,
you're
welcome
to
jump
in.
A
B
Okay,
good,
so
I've
got
one
question
about
page
title
and
description.
So,
a
few
days
ago
we
we
optimized
our
page
title
and
description,
and
after
that
changing
we
see
the
title
and
description
change
when
using
the
site
to
search
in
the
google
but
after
a
longer.
Well,
the
title
and
description
has
been
back
to
the
one
at
the
first
place.
So
in
this
case,
does
google
think
the
former
title
and
description
are
better
than
the
one
we
optimized?
A
You
can
look
at
the
title
with
the
site
query
to
see
what
is
the
current
title
and
you
can
use
that
process
to
to
kind
of
fine-tune
the
titles
that
you
give
on
your
pages
and
see.
How
does
google
actually
show
this
the
title?
Does
it
change
the
words?
Does
the
separator
make
a
difference,
do
kind
of,
like
parentheses
or
brackets,
make
a
difference
and
essentially
kind
of
optimize
the
title
for
what
you
would
like
to
have
shown
for
that
specific
page
and
since
you're
working
on
on
a
larger
site?
A
A
Yeah,
so
I
I
think
in
a
situation
like
this,
what
I
would
do
is
try
to
see
is:
is
google
maybe
accidentally
switching
back
to
an
older
version
of
a
page
in
general,
and
will
it
switch
back
to
to
the
new
version
kind
of
to
separate
out
the
the
aspect
of
the
page,
title
changing
and
then
going
back
and
then
really
try
on
on
a
per
page
basis
to
figure
out
what?
What
is
the
best
way
for
you
to
show
titles
so
that
they
can
be
picked
up
and
shown
in
search.
C
Hey
john
hi,
I
have
a
question.
Imagine
a
franchise
with
100
franchisees.
Every
franchisee
has
a
microsite
after
the
domain
like
domain,
slash
branch,
one
and
the
the
respon
corresponding
urls.
Now
what
would
be
the
best
practice
to
have
a
content
displayed
level?
It's
really
hard
to
have
100
branches.
Have
hundreds
contents
pretty
much.
It
will
be
saying
the
same
as
they
are
part
of
the
same
franchise.
C
They
are
offering
the
same
two
services,
there's
they're
following
the
same
rules
and
procedures,
and
is
there
a
problem
from
perspective
of
google,
like
from
a
user
perspective,
it
doesn't
matter,
as
a
user
is
looking
to
solve
a
problem
in
a
in
a
location
in
a
given
location
and
so
for
the
user.
It
doesn't
matter
if
that
same
content
or
nearly
the
same
content
is
visible
on
100
other
pages.
Now.
What
does
google
think
about
it?.
A
Yeah,
I
I
think
there
are
the
two
aspects
I
I
would
look
at
here.
On
the
one
hand,
I
would
watch
out
for
creating
doorway
sites,
gory
pages,
and
that's
something
that
that
we
have
mentioned
in
the
webmaster
guidelines.
Usually
doorway
pages
are
more
about
kind
of
like
swapping
out
one
word
on
a
page,
essentially
where
the
the
rest
of
the
content
is
the
same.
A
A
So,
for
example,
if
you
have,
I
don't
know
information
on
how
to
do
some
specific.
I
don't
know
service
on
your
car
or
something
like
that.
Then
that's
something
where
maybe
there's
a
lot
of
competition
in
the
search
results,
and
you
want
to
have
a
really
strong
page,
and
if
you
want
to
have
a
really
strong
page,
then
usually
you
don't
want
to
kind
of
dilute
that
page
across
all
of
these
hundreds
of
other
kind
of
separate
location
pages,
yeah
yeah.
C
It's
not
it's
not
like
being
100
duplicate,
probably
like
to
eighty
percent,
because
there
will
be
some
some
uniqueness
due
to
the
different
specifics
of
every
branch
of
the
success
rate
in
closing
deals,
etc,
etc,
because
they're
in
the
rio
estate,
so
yeah,
but
in
its
essentials
it
will
be
pretty
much
the
same.
They
are
doing
sales,
they
are
doing
lettings,
and
so
you,
you
can't
hover
much
around.
If,
especially,
if
you
have
that
many
locations,
yeah.
A
A
Not
being
indexed
is
that,
from
from
a
technical
point
of
view,
a
lot
of
these
sites
are
really
good,
that
they're
doing
the
right
things
with
regards
to
site
maps,
kind
of
the
internal
linking
is
set
up
really
well,
but
it's
more
that
on
our
side
from
from
a
quality
point
of
view,
it's
something
where
it
feels
like
the
the
bar
is
kind
of
like
slowly
going
up
in
that
more
and
more
people
are
creating
content.
That
is
technically
okay,
but
it's
not
from
a
quality
point
of
view
such
that
we'd
say
well.
A
This
is
really
critical
content
to
include
in
the
search
results
and
usually
that's
something-
that's
not
tied
to
that
specific
article
like
if
you
create
an
article
on
a
topic,
then
it's
not
that
that
article
will
be
seen
as
kind
of
lower
quality.
It's
more
that
the
site
overall
has
been
seen
as
well.
A
I
I
think
more
and
more
and
it's
usually
less
a
matter
of
a
technical
issue
on
a
website,
especially
if
other
content
is
being
indexed,
because
if
some
content
works
and
other
content
doesn't
work
on
a
website,
then
from
a
technical
point
of
view,
probably
they're
all
set
up
in
the
same
way,
but
it's
really
more.
The
the
overall
quality
of
the
websites
themselves.
D
In
theory,
they
should
be
pretty
good
quality
because
we
do
work
with
like
expert
writers
in
their
fields,
so
that
you're
mentioning
the
quality
could
be.
The
problem
is
sort
of
worrying
me.
Would
you
have
any
suggestions
for
us
to
sort
of
improve
this
because
it
is
like
no
articles
have
been
indexed
in
the
last
five
months,
so
it's
not
like
somar
and
soman.
It's
like
a
major
problem
in
in
that
regard.
D
A
A
I
I
mean
it's
always
tricky
for
me
to
say,
like
there's
a
quality
issue
with
your
website
without
having
having
actually
seen
it
at
all,
which
is
why
I,
I
find
these
examples
really
useful
and
I
bring
them
pretty
much
all
to
the
indexing
team
themselves
so
that
they
can
take
a
look
as
well
to
kind
of
see.
Is
this
really
something
where
our
systems
are
doing
the
right
thing
or
are
they
confused
for
whatever
reason.
D
A
A
I
think,
from
from
a
practical
point
of
view,
it's
not
that
we've
stopped
crawling
the
web
or
that
we
don't
want
to
index
more
content.
It's
it's
really
more
that,
like
we,
we
see
a
lot
of
technically
valid
content
and
our
systems
are
still
limited
in
the
sense
that
we
can't
index
the
whole
web.
So
we
kind
of
have
to
figure
out
how
to
evaluate
the
quality
and
figure
out
which
of
these
pages
makes
sense
to
be
indexed
so
that
we
can
actually
show
them
in
the
search
results
afterwards.
D
A
F
F
A
So
I
I
think,
first
of
all,
I
I
would
be
cautious
about
blindly
following
any
seo
tool,
just
kind
of
as
as
something
to
to
start
with
in
that
seo.
Tools
tend
to
make
assumptions
with
regards
to
what
google
will
do
and
what
what
will
happen,
and
sometimes
those
assumptions
are
okay
and
sometimes
they're.
A
It's
something
where
you
always
kind
of
need
to
consider
the
strategic
aspect
of
how
you
want
your
pages
to
be
shown
and
what
the
competitive
environment
is
like
in
the
search
results,
and
sometimes
it
makes
sense
to
have
kind
of
one
article
kind
of
split
up
into
different
variations,
because
these
individual
variations
are
unique
enough,
that
people
are
actually
searching
for
them
and
sometimes
it
makes
sense
to
combine
an
article
and
say
well.
I
have
three
or
four
variations.
A
So
that
means,
if
it's
a
very
competitive
environment,
having
fewer
pages
that
are
stronger
is
usually
a
good
idea,
whereas
if
you're
already
doing
really
well
in
those
kind
of
queries
and
maybe
sometimes
having
multiple
variations
is
an
option
to
kind
of
better
target
the
specific
intents
that
people
have
and
that's
not
something
where
I
would
say
like.
There's,
always
one
clear
answer:
you
should
have
fewer
pages
or
you
should
have
more
pages.
A
It's
really
something
where,
if
you
see
this
kind
of
situation
popping
up
you
you
can
make
a
judgment
call
and
it's
more
almost
like
a
strategic
decision
rather
than
an
seo
decision.
Yes
yeah.
So
I
I
think
in
in
a
case
like
this,
I
I
will
check
to
see
like
what
are
the
queries
leading
up
to
these
pages.
Are
you
even
getting
enough
visibility
for
these
pages
individually
and
if
you're,
seeing
that
they're
ranking
very
badly
at
the
moment,
and
maybe
it
makes
sense
to
combine
them?
A
F
F
F
A
E
A
So
that's
that's
kind
of
what
what
I
would
look
at
there
is
the
if
you
have
a
chance
to
kind
of
look
at
a
a
links
report
from
back
then
and
can
double
check
the
the
more
important
links
that
you
find
there
and
see
if
they
still
work
if
they
redirect
to
to
a
real
page
on
your
website.
That's
something
where
I
would
perhaps,
even
after
two
years,
go
in
and
see
if
there's
something
that
you
can
do.
G
A
You
can
also
estimate
this
kind
of
in
in
a
rough
way
by
looking
at
your
server
logs.
If
you
have
access
in
that,
if
you
see
a
lot
of
crawlers
from
search
engines
go
to
404
pages,
sometimes
that's
a
sign
that
they
think
there's
some
going
to
be
something
useful
there
and
then
they
get
lost
so
that
that
might
be
a
way
to
to
look
at
it
and
see.
E
Yeah
hi
john,
currently
I'm
working
on
a
website
that
is
based
in
india
and
we
get
leads
from
all
over
india
as
we
can
provide
our
services
all
over
the
world,
but,
firstly
being
in
india.
I
want
to
rank
my
service
pages
in
usa
to
get
more
leads
from
there.
So
can
you
help
me
know
what
all
things
I
can
do
so
that
I
can
rank
on
top
of
my
competitors
that
are
even
in
usa.
I
have
already
done
free
off
page
change,
the
ui
ux
and
content
structure
according
to
the
us
region.
A
I
so
so
usually
the
the
thing
that
that
I
think
you
you
need
to
watch
out
for
is,
on
the
one
hand,
geo-targeting
in
that,
if
you're
going
from
a
country
specific
website
to
something
that
is
more
global,
then
it
helps
to
make
sure
that,
from
from
a
technical
point
of
view,
your
website
is
available
for
that,
so
in
particular
something
like
using
a
generic
top-level
domain
instead
of
a
country-specific
top-level
domain
that
can
help
the
the
other
thing.
To
also
keep
in
mind.
A
Is
that
any
time
when
you
go
from
a
country
level
website
to
a
global
level
website
is
that
the
competition
just
changes
completely,
and
it
might
be
the
case
that,
for
example,
in
india,
you're
ranking
really
well
for
these
queries,
but
in
the
us
the
competition
is
just
so
much
stronger.
That
even
kind
of
that
really
well
level
from
india
doesn't
translate
to
something
that
is
reasonable
in
the
us,
and
that's
kind
of
I
I
think
like
like
you've,
probably
seen
from
seo,
is
not
something
that
you
can
just
fix
with
technical
issues.
E
A
A
What
would
be
the
best
approach
for
this
client
to
get
credit
from
the
blogs,
so
they
already
get
credit
from
the
blogs,
in
the
sense
that
probably
these
sites
are
cross-linked
between
each
other
and
that's
kind
of
what
we're
looking
for
to
make
sure
that
kind
of
the
the
two
aspects
are
are
linked
between
each
other,
so
that
we
can
pass
signals
from
one
side
to
the
other.
From
from
our
point
of
view,
we
don't
kind
of
say
that
subdomains
or
subdirectories
are
kind
of
preferred
in
any
particular
way.
A
A
So
that's
from,
I
guess
from
our
point
of
view
like
this
setup,
would
be
fine.
If
you
did
want
to
move
it
into
the
same
domain,
then
practically
speaking,
that
usually
means
you
have
to
do
some
technical
kind
of
tricks
where
essentially
you
proxy
one
sub-domain
as
a
sub-directory
somewhere
else,
and
you
have
to
make
sure
that
all
of
the
links
work
and
all
of
that
sometimes
that's
quite
complicated.
A
So
that's
kind
of
one
thing
to
to
watch
out,
for
the
other
thing
I'd
say,
is
that
sometimes
e-commerce
systems
also
have
some
limited
kind
of
page
creation
ability
as
well.
I
I
don't
know
in
this
specific
case,
if
that's
that's
true,
but
sometimes
being
able
to
create
individual
pages
within
the
e-commerce
site
is
something
that
you
can
do,
and
sometimes
that's
enough
for
the
kind
of
basic
level
blogging
that
people
do
on
an
e-commerce
site.
A
A
A
Do
we
attribute
this
to
the
anonymized
queries
mentioned
in
the
help
center?
Yes,
usually
that's
the
case,
so
in
particular,
when
you
look
at
the
page
level,
we
can
show
you
all
of
the
information
in
search
console,
and
that
is
because
there's
there's
nothing
kind
of
unique
about
the
individual
page
requests.
A
That
means
when
you
look
at
the
report
and
you'll
see,
on
the
one
hand,
the
number
on
top
of
the
report
where
it
says,
like
total
impressions
or
total
total
clicks,
and
you
can
look
at
the
individual
impressions
and
clicks
for
each
individual
query
and
sometimes
when
you
add
up
the
table,
it
doesn't
match
up
and
that's
essentially
due
to
us
dropping
those
those
queries
that
are
kind
of
anonymized
queries
and
that's
kind
of
the
the
differences
that
you
would
see
there.
So
in
search
console.
A
If
you
look
at
it
on
a
page
level,
you'll
see
different
slightly
different
numbers
than
on
a
per
query
level
and
on
a
query
level.
When
you
look
at
the
table
itself,
you
might
see
slightly
different
numbers
than
the
summary
on
top
and
from
our
point
of
view,
if
you
want
to
look
at
the
individual
queries,
then
the
query
level
data
is
definitely
useful.
A
Among
other
activities,
my
client
sells
bakery
products
on
an
e-commerce
site.
Many
of
these
have
a
seasonal
flair,
for
example
st
patrick's
day
when
their
product
is
in
season.
They
would
like
to
see
it
indexed
and,
if
possible,
ranked
prominently,
and
when
we
went
to
test
and
submit
the
product
url
for
indexing,
they
don't
have
a
field
aggregate,
ranking
or
review,
both
of
which
are
considered
optional
by
schema
fields.
Because
of
this
they
get
a
yellow
warning.
In
other
words,
the
page
can
be
crawled
but
not
submitted
indexed
or
ranked.
A
It
seems
like
an
optional
schema
field
should
allow
the
page
to
be
indexed.
Would
you
agree,
and
then
it
has
an
example
there,
so
the
page
can
definitely
be
indexed.
Even
if
some
of
the
structured
data
markup
is
wrong,
the
page
can
be
indexed
even
if
the
html
itself
is
completely
broken,
so
just
purely
because
the
structured
data
is
not
complete
or
not
optimal
would
not
block
indexing.
A
A
That
means
when,
when
we
look
at
a
website,
if
you
show
us
as
visibly
as
possible
like
what,
what
you
think
is
is
critical
here,
then
it's
easier
for
us
to
pick
that
up
from
a
practical
point
of
view,
that
means
when
we
look
at
something
like
the
homepage
of
a
website
or
whatever
the
most
important
page
is
from
the
website
like.
Let
us
know
about
what
you
consider
to
be
important
and
link
to
that
prominently.
A
So
for
something
like,
like
a
saint
patrick's
cake,
saint
patrick's
day
cake,
that's
something
where,
when
we
look
at
the
homepage,
we
should
be
able
to
see
that
this
is
actually
a
seasonal
thing,
and
this
is
really
important
for
you
and
that
we
find
direct
links
from
the
home
page
to
that
specific
product.
When
I
looked
at
this
specific
example
here
I
I
found-
I
mean
the
page
is
linked
here
with
that
specific
st
patrick's
day
cake.
A
A
That
means
for
us
when
we
look
at
this
website
overall,
even
if
we
see
this
specific
product
being
mentioned
in
a
sitemap
file,
it
looks
like
some
random
product
that
just
happened
to
show
up
in
the
e-commerce
site.
We
don't
realize
that.
Actually,
this
is
something
that
is
really
important
to
you
and
that
you
would
like
to
have
treated
kind
of
prominently
in
the
search
results.
A
And
ideally,
if
it's
linked
directly
from
the
homepage,
then
we
can
pick
up
that
product
as
well
and
see
well.
This
is
a
really
important
product
for
this
website,
and
probably
we
can
process
it
a
little
bit
faster
than
we
could
some
random
other
product
that
you
happen
to
update
on
a
website,
so
essentially
with
internal
linking
you
can
give
us
a
lot
of
information
about
what
you
care
about
across
a
website
and
for
for
large
part,
our
algorithms
will
try
to
follow
that.
A
It's
not
that
they'll
make
a
judgment,
call
on
their
own,
it's
more
that
they
look
at
your
site
and
they
realize.
Oh,
this
person
says
this
is
really
important,
so
we
will
kind
of
give
it
a
little
bit
more
weight
and
what
you
consider
important
is
totally
up
to
you.
It
might
be
something
seasonal.
It
might
be
something
that
you
sell
really
well,
it
might
be
something
where
you
make
the
most
money
out
of
or
something
where
the
competitive
environment
is
particularly
strong
and
you
want
to
get
a
foothold
in
there.
A
All
of
that
is
totally
up
to
you,
but
make
it
as
clear
as
possible
when
we
look
at
your
website,
especially
your
home
page,
especially
the
more
important
pages
on
the
site,
what
you
want
kind
of
to
be
treated
in
the
in
the
foreground
when
we
cut
when
it
comes
to
search,
I
have
images
with
some
text
on
it.
In
that
case,
I
should
I
use
alt
text.
I
I
think.
Ideally,
if
you
have
text
and
images,
it
probably
makes
sense
to
have
the
text
directly
on
the
page
itself.
A
But
it
also
helps
search
engines
to
understand
what
this
image
is
about.
And
if
you
already
have
kind
of
like
the
same
description
for
product
around
the
image,
then
for
search
engines,
we
kind
of
have
what
we
need,
but
for
people
with
screen
readers,
maybe
it
still
makes
sense
to
have
some
kind
of
alt
text.
For
that
specific
image
and
in
in
a
case
like
this,
I
would
avoid
the
situation
where
you're
just
repeating
the
same
thing
over
and
over
so
avoid
having
like
a
title
of
a
product,
be
used
as
an
alt
text.
A
For
the
image,
but
rather
kind
of
like
describe
the
image
in
in
a
slightly
different
way,
so
that's
kind
of
the
the
recommendation
I
would
have
there.
I
wouldn't
just
blindly
copy
and
paste
the
same
text
that
you
already
have
on
a
page
as
an
alt
text
for
an
image,
because
that
doesn't
really
help
search
engines
and
it
doesn't
really
help
people
who
who
rely
on
screen
readers
when
adding
content
to
a
site.
A
Could
we
expect
to
see
results
pretty
quickly
or
would
we
need
to
wait
for
an
update
to
see
the
full
effects
so
there's
no
artificial
timing
on
our
side
with
regards
to
making
changes
on
a
website.
So
it's
not
that
we
artificially
hold
things
back
for
a
specific
period
of
time
or
specific
update.
It's
really
when
we
can
recrawl
and
reprocess
the
page
we'll
try
to
reflect
that
in
the
search
results
as
quickly
as
possible.
A
So
if
you
change
a
text
on
a
page,
then
usually
as
soon
as
we
can
recrawl
that
that
text
can
be
findable
and
search,
and
if
you
search
for
that
specifically,
it
should
come
up
and
that
can
be
after
several
seconds.
After
making
that
change,
if
we
can
pick
it
up
really
quickly,
sometimes
we
crawl
pages
a
little
bit
slower
in
that.
A
So
it
can
happen
that
the
home
page
we
crawl
very
quickly,
and
maybe
one
of
the
articles
or
the
product
pages
is
crawled
a
bit
slower.
Yeah.
Let
me
see
mark
has
a
question.
Would
you
use
all
tags
for
images
that
use
only
decoration
within
a
longer
text,
or
how
would
you
treat
those
mostly
stuck
images?
A
A
A
It's
not
that
the
web
page
in
kind
of
the
text
web
search
would
rank
better
because
it
has
an
image
cool.
Let's
see
our
cms
automatically
updates
the
last
modified
date
for
every
change,
even
when
adding
a
few
words
fixing
a
spelling
mistake
or
adding
an
internal
link.
Is
this
a
good
seo
practice
or
should
the
last
modified
date
only
be
updated?
When
there's
substantial
changes
to
the
content,
I
I
think
people
do
it
in
in
different
ways.
I
I
don't
think
from
an
seo
point
of
view.
A
Usually,
I
think
it
makes
sense
to
have
something
aligned
with
when
the
primary
content
actually
changes,
but
if
they're
for
technical
reasons,
why
you
have
to
do
that
immediately
or
why
your
cms
does
it
immediately.
I
don't
see
a
problem
with
that
when
it
comes
to
dates
on
the
page
that
we
sometimes
show
in
a
snippet.
A
What
happens
there
is
we
try
to
find
multiple
mentions
of
that
date
on
the
page
kind
of
as
a
confirmation,
and
then
we
use
that
as
something
where
we
say
well.
This
date
is
probably
associated
with
this
page
and
it's
fairly
certain
that
it's
a
reasonable
date
and
if
we
were
to
show
a
date
in
the
snippet,
we
would
probably
choose
that
one.
A
We
don't
show
a
date
in
the
snippet
for
all
pages,
and
it's
it's
really
something
where
you
can
help
to
guide
that
as
well
by
making
sure
that
maybe
there's
a
visible
date
on
the
page
as
well.
So
if
you
have
a
news
article
for
example
and
there's
a
visible
date
on
the
page
and
the
scipy
file
has
a
slightly
different
date,
then
probably
will
give
that
visible
date.
A
little
bit
more
weight,
so
that
might
be
another
way
that
you
can
control
that
a
little
bit.
A
H
A
H
No,
so
what
they
mean
is
like
underscore
self
like
target
is
equal
to
underscore
cell
will
itself
be
a
link,
and
if
you
click
on
that,
you
will,
you
know,
definitely
get
to
the
particularly
which
actually
works
like
if,
like
if
a
user
comes
to
my
page
and
he
he
wants
it
to
go
up
a
particular
stage.
These
structures
might
help
them,
but
I
didn't
find
a
particular
link
in
the
you
know.
H
Href
is
equal
to
something,
so
I
don't
know
how
these
structures
are
working,
but
they
are
working
so
and
the
other
crawler
like,
as
I
mentioned
this,
the
the
streaming
socks
they
are
able
to
detect
this
kind
of
structure.
These
are
the
you
know,
correct
links
which
are
added
over
here,
but
there
is
no
link
over
here.
So
I
don't
like.
I
really
wanted
to
know
the
overall
pattern
of
the
bot.
A
Yeah
so
the
the
target
attribute
there.
I
I
think
we
just
ignore,
because
it
makes
more
sense
from
a
browser
point
of
view,
what
what
happens.
Usually
the
the
target
attribute,
as
far
as
I
recall,
refers
to
how
that
link
should
be
open.
So
if
you
have
a
frame
on
a
page,
then
it
will
open
that
link
in
a
frame,
for
example,
or
in
a
new
tab,
those
kind
of
things
and,
from
our
point
of
view,
we
don't
care.
So
we
ignore
the
target
attribute
so
that
target
target
equals
and
then
underscore
self.
A
H
Two
more
questions,
sir
john
is
related
to
the
breadcrumbs
there's
a
usual
pattern
that
I
have
seen
on
most
of
the
websites
like
if
there's
a
page
at
level.
Three,
so
let's
say
a
specific
blog
pages,
so
our
structures
are
usually
like.
You
know
at
the
home
page,
we
link
something
at
the
blog
page
and
then
the
blog
specific
pages.
H
However,
for
an
ecommerce
pages
like
say
a
product
page
where,
where
in
a
users,
can
reach
to
that
particular
page
through
multiple
ways,
right
through
filters
through
brand
pages
through
city
level
pages
or
directly
to
the
pages,
so
I've
seen
an
example
of
multiple
breadcrumbs
within
that
particular
page
like
these
are
the
different
ways
that
you
can
restore
this
particular
product
pages.
But
when
I
see
the
pattern
in
the
sub
when
so
like,
if
you
search
for
a
particular
product
and
just
about
your
title,
your
breadcrumb
has
been
listed.
H
A
A
Sometimes
we
will
rely
on
the
url
structure,
like
the
folders
that
you
have
there
and
we
will
show
that
so
usually
what
I
would
recommend
in
a
case
like
this
is
for
you
to
make
sure
that
you
have
just
one
set
of
that
markup
on
the
pages
and
so
that
we
can
pick
that
markup
up
and
say:
oh
well,
here's
reasonable
markup!
We
will
just
use
it
if
you
have
visible
breadcrumbs
on
the
page
that
show
kind
of
different
paths.
That's
fine,
as
long
as
the
structured
data
is
really
for
one
specific
version.
H
Okay,
okay,
oh
and
one
last
one
recently
for
one
of
my
clients.
I
see
there
were
couple
of
pages
who
were
ranking
for
some
specific
query,
but
I
think
it's
been
two
weeks
I
see
for
any
of
the
queries.
My
homepage
is
getting
ranked
so
a
kind
of
a
minor
update
from
the
search
side,
and
it
happens
all
the
time
that
I
know,
but
how
is
that
possible
like
for
for
each
and
all,
but
like
for
every
query?
There
is
only
the
you
know.
H
A
H
Yes,
I
don't
know,
but
the
pattern
is
such
that
earlier
we
used
to
run
for
some
specific,
very
specific
pages.
Like
you
know,
we
have
the
dedicated
page
structure,
but
yeah
could
be
a
bug.
I
guess,
but
this
is
the
usual
pattern
like
for
all
my
queries.
Let's
say
only
the
homepage
is
you
know
seen
on
the
server
for
this
specific
position
as
well.
It
could
be
like
four
position,
three
for
vision,
10,
15
or
maybe
somewhere
else,
but
directly.
The
home
page
is
getting
set.
A
A
Usually
it's
it's
one
of
those
those
versions
and
it's
something
where
you
can
experiment
with
kind
of
like
removing
some
of
that
information
from
the
home
page,
but
you
kind
of
have
to
also
think
about
what
you
can
do
to
improve
the
detail
page
in
that
regard,
because
what
you
kind
of
want
to
avoid
happening
is
that
you
remove
the
home
page
from
the
search
results
and
then
nothing
ranks
from
your
website.
For
that
query,
anymore,
right
yeah.
It's
sometimes
tricky
to
find
that
balance.
H
But
can
we,
you
know
tell
with
the
help
of
like
breadcrumbs
or
internal
links,
which
are
the
anchor
text
or
the
thing
that
we
are
trying
to
match
for
the
particular
target
page
and
rank
in
the
sampling?
Is
this
still
the
best
way
or
we
are
still
lagging
from
few
pointers
that
we
definitely
need
to
focus
upon.
A
I
think
that
always
helps
so
internal.
Linking
is
one
of
those
ways
that
you
can
give
us
more
information
about
kind
of
the
relative
context
of
your
individual
pages
and
for
internal,
linking
we
take
into
account
things
like
the
anchor
text,
which
which
gives
us
a
lot
of
information
about
what
you
think
is
relevant
on
the
other
page,
so
sometimes
with
internal
linking
you,
you
can
help
there,
but
especially
when
we're
talking
about
the
homepage
versus
a
detail
page.
H
G
A
E
A
So
it's
it's
tricky
for
me
to
say
like
how
how
you
can
best
embed
that
one
one
thing
you
could
potentially
do
is
make
sure
that
it's
at
least
linked
on
the
page
itself.
If,
if
you
care
about
it
for
image
search,
it
is
also
something
where
sometimes
it
doesn't.
It's
not
critical
for
that
image
to
be
findable
in
image
search.
So
if
you
have
something
like
a
decorative
image
of
your,
I
don't
know
your
company's
headquarters
or
something
then
in
image
search.
It's
going
to
be
rare,
that
someone
actually
searches
for
that.
A
G
About
that
and
okay,
I
understood
that
one
and
and
about
you
know
not
be
able
to
describe.
I
know
I
mean
the
alt
attribute
and
the
title
attribute
could
potentially
be
used
to
describe
the
image.
Would
the
title
be
enough,
we're
probably
using
a
diff
tag
and
then
yeah
if
cssv
style
it
would
the
title
be
enough
to
describe
the
image
so
that
google
understands
okay?
This
is
the
image
that
we
have
or
we
have
something
here
and
the
title
would
give
more
context.
Okay,
what's
what's
here,
okay,
good
yeah,
yeah,.
A
So
for
for
image
search,
we
we
use
a
number
of
different
things.
The
the
alt
attribute
is
kind
of
the
most
straightforward
one,
but
we
also
look
at
the
text
around
the
image
itself.
We
look
at
things
like
the
title
tag
if
you
have
a
link
to
an
image
file,
so
things
like
the
the
headings
on
the
page,
the
the
captions
below
the
image,
even
that
will
be
taken
into
account
for
image
search,
so
title
attribute
is
usually
the
easiest
way
to
to
kind
of
give
that
information.
G
G
Now,
how
can
we
make
those
locations
being
more
accessible
on
google
maps?
So
if
someone
searches
on
google
for
either
a
product
or
even
for
a
company
name,
a
partner
company,
name
that
we
can
kind
of
push
the
information
that
we
have
on
our
own
website
kind
of
a
dealer
locator
or
showroom
locator,
to
make
all
those
hundreds
of
locations
better
accessible
on
google
maps.
A
I
I
don't
know
so,
the
the
most
I
I
think,
the
the
closest
I
help.
I
I
can
give
you
there
is
that
if
you
have
individual
pages
for
the
individual
locations,
then
we
we
can
kind
of
associate
that
and
recognize
the
address
on
those
pages
and
the
opening
hours
and
things
like
that.
We
don't
need
to
know
which
products
are
in
which
locations,
but
at
least
you'd
have
one
landing
page
per
location.
And
then
the
part
with
regards
to
google
maps
is
more
about
the.
What
are
the
google
business
profiles?
A
I
think
they're
called
the
google
my
business
entries
and
I
don't
really
have
much
insight
into
that
side.
I
believe
there's
a
way
to
kind
of
bulk
upload
locations
as
well,
but
I
I
don't
have
any
insight
there.
That's
something
where
I
believe
there's
a
help
forum
for
google,
local
businesses
or
I
don't
know
what
they're
called
nowadays
so
the
profile
business
profile
pages
where
you
can
go
and
kind
of
ask
specifically
about
that
and
that
the
those
would
then
be
visible
in
google
maps
and
they
would
be
visible.
G
A
A
A
Thanks
for
sticking
around
to
the
end,
if
you'd
like
to
submit
questions,
we
set
up
the
community
or
set
up
an
entry
in
the
community
page,
usually
a
couple
days
before
the
event
takes
place
and
if
you'd
like
to
join
these
live,
then
I
post
the
the
link
there
as
well.
So
again,
thank
you
for
submitting
all
of
the
questions
and
hope
to
see
you
all
in
one
of
the
future
episodes.