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From YouTube: English Google SEO office-hours from November 26, 2021
Description
This is a recording of the Google SEO office-hours hangout from November 26, 2021. These sessions are open to anything search & website-owner related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc.
Find out more at https://goo.gle/seo-oh-en
Feel free to join us - we welcome folks of all levels!
A
Okay,
all
right
welcome
everyone
to
today's
google
search
central
seo
office
hours
hangout.
My
name
is
john
mueller.
I'm
a
search
advocate
at
google
and
part
of
what
we
do
are
these
office
hour
sessions
where
people
can
jump
in
and
ask
their
questions
around
their
website
and
web
search,
and
maybe
we
have
some
answers,
we'll
see
a
bunch
of
questions
were
submitted
already
on
youtube,
which,
which
is
always
good.
It
makes
it
a
little
bit
easier
for
me
to
kind
of
go
through
questions
a
little
bit
ahead
of
time,
but
they're.
A
B
B
So
should
I
create
pages,
like
you
know,
en
us
or
en
uk
and
then
target,
because
it
will
be
a
localized
for
english
with
us
or
english
with
uk,
since
both
the
pages
are
exactly
the
same
or
should
I
only
create
an
en
page
and
then
let
it
be,
you
know
for
all
the
english
user,
but
my
geographic
are
defined.
You
know
it
has
to
be
only
you
can
use
it.
So
how
should
I
go
with
this.
B
A
Okay,
so
so
I
think,
first
of
all,
probably
you
have
to
set
expectations
because
you
can't
define
that
pages
will
not
appear
in
the
search
results
in
other
countries.
So
essentially,
if,
if
they're
in
english,
they
can
appear
to
any
user
who's
searching
in
english.
A
B
So
one
more
question:
it's
regarding
the
pagination.
We
had
a
talk
like
a
couple
of
weeks
back
and
I
have
asked
of
which
of
the
pagination
method
is
right.
Let's
say
page
one
like
all
the
rest
of
the
other
pages
page
two,
three
and
four
are
been.
Canon
applies
to
the
page,
one
or
the
the
home
page,
or
that
that
thing
or
all
those
pages
will
be
like
self-canonicalized.
B
So
during
that
time
so
use
it.
You
know
both
the
things
work
on
the
internet.
We
don't
give
a
preference
to
the
only
rail
next
and
then
preview,
but
if
you
do
like
canonicalize
all
the
page,
two
page
three
to
the
page,
one
or
self
granularize
those
pages
like
pay
two
to
two
or
three
due
to
d,
it
doesn't
matter
our
bots
or
systems.
They
can
easily
recognize
those
changes.
B
However,
in
the
best
ecommerce
practices
by
google,
it's
been
clearly
defined
that
the
pagination
sequence
has
to
be
like
the
self
canonicalized.
I
guess,
and
what
we
have
opted
for
is
like
you
know
we
have
done
like
all
the
rest
of
the
videos
I've
been
getting.
You
know
that
to
page
the
one,
so
is
it
still
bad
for
us,
or
should
I
know
achieve
to
that
the
best
practices
sequence.
A
I
I
think
it's
up
to
you
and
it
depends
on
your
website.
So
what
what
happens?
If
you
canonicalize
everything
to
page
one,
then
the
content
on
pages
two
three
and
four
will
not
be
indexed
like
if
we,
if
we
follow
the
canonical
to
kind
of
map
everything
to
page
one,
then
essentially,
everything
on
the
other
pages
is
ignored.
A
If,
if
that's
okay
with
you,
if
you
have
enough
cross-linking
that
you
can
still
kind
of
make
that
content
findable,
then
that's
that's
fine!
If,
on
page
two,
three
four
and
five
you
have
things
that
are
unique
to
those
pages,
then
obviously
you
want
to
have
those
pages
indexed
sure.
Thank
you.
So,
thank
you
sure.
C
All
right,
sergio,
hey
john
mine,
is
rather
simple
question.
I
just
wanted
to
know
if
there
was
any
known
issues
the
past
few
days
regarding
indexing.
C
So
I
have
a
client
side
that
we've
been
trying
to
index
a
few
pages
for,
like
a
couple
of
weeks
now
and
the
inspect
tool
says
everything
is
crawlable
indexable
everything
is,
is
okay,
it's
been
submitted
by
sitemaps.
It
also
has
some
internal
links,
but
still
taking
very
very
long.
So
I
don't
know
if
there
was
anything
there
that
maybe
you
knew
or
if
I
can
maybe
just
send
via
the
chat
one
of
the
the
urls
just
to
see
yeah.
A
Mean
I
it's
not
not
that
I
have
like
a
secret
backdoor
to
invest
in,
but
I
I'm
happy
to
to
look
at
these
kind
of
things,
because
it's
always
I
I
don't
know
it's
it's
easy
for
for
me
to
make
like
a
hand-wavy
answer
of
like
well,
we
just
don't
index
everything,
but
sometimes
it's
also
interesting
to
look
at
the
details
and
see
what
what
is
actually
happening
here.
Is
this
something
we
should
be
indexing,
or
is
this
kind
of
expected
cool,
okay,
I'll
copy
those
out
and
check
those
out?
Thank
you.
Thank
you.
D
Hello,
so
my
question:
I
have
a
website
which
has
it
was
it's
pretty
bloated
and
it's
been
hit
really
hard
with
the
changes
from
the
summer
and
onwards
on
the
core
web
vitals.
I
think
it
was
so
I'm
now
redesigning
that
website
in
amp
pages
and
I'm
converting
all
my
images
to
webp
format.
I
don't
know
if
it's
wise,
but
I'm
just
a
little
concerned,
I'm
trying
to
use
the
same
urls.
So
I
have
two
questions.
A
So
I
I
think
they're
I
mean
what
I've
seen
is
some
people
just
use
the
same
image
extensions
and
make
them
webp
files,
and
if
that
works,
then
that
would
essentially
save
you
the
trouble
because
then
you
just
swap
out
the
content
but
keep
the
same
urls,
and
all
of
that
will
continue
to
work.
Whereas
if
you
change
the
image
urls
or
if
you
change
the
the
urls
of
the
landing
pages
for
the
images,
then
obviously
for
image
search
that
takes
a
little
bit
longer
to
pick
up.
A
But
the
the
thing
to
to
also
keep
in
mind
is
that
not
all
sites
get
significant
traffic
from
image
search.
So
sometimes
it's
something
where
theoretically
it's
a
problem,
if
you
make
these
kind
of
changes
and
it
takes
time,
but
if,
from
a
practical
point
of
view
you
get,
I
don't
know-
maybe
five
percent
of
your
traffic
from
image
search.
Then
maybe
that's
not
your
highest
priority.
D
Okay,
I
get
substantially
more
from
image
search,
so,
okay,
I
need
to
try
to.
I
need
to
try
to
get
this
right.
The
next
question,
then,
would
be.
Am
I
wise
in
converting
to
amp
pages
for
everything,
or
is
that
a
silly
move?
At
this
point?
I'm.
A
A
Yeah,
I
I
think
in
general-
that's
that's
fine
amp
is
is
a
is
a
fairly
fast
framework.
You
can
also
make
fast
websites
outside
of
amp.
So
it's
not
something
where
I
would
say
moving
to
amp
is
is
a
requirement
if
you
want
to
make
a
fast
website,
depending
on
on
the
the
kind
of
things
you
have
available.
Sometimes
you
can
make
really
fast
websites
even
with
like
a
standard,
wordpress
installation.
A
So
that's
that's
kind
of
one
thing
to
keep
in
mind.
The
other
thing
is
the
the
page
experience
update
is
generally
quite
a
subtle
update.
It's
not
something
that
would
kind
of,
or
shouldn't
kind
of
make
and
very
make
or
break
a
website.
A
So
if
you
saw
a
significant
drop
in
in
traffic
from
search,
I
would
not
assume
that
it's
purely
due
to
kind
of
you
having
a
slower
website.
Okay,
so
that's
kind
of
the
the
one
thing
there.
I
I
just
want
to
kind
of
mention
that
ahead
of
time,
because
it's
easy
to
sink
a
lot
of
time
and
money
into
making
a
faster
website,
and
sometimes
there
are
bigger
problems
on
a
website
than
just.
D
A
Oh
okay,
if
it's
even
too
slow
to
to
be
tested.
That
seems
like
like
something
to
fix
just
from
a
user
point
of
view.
But
again
I
I
think
from
a
search
point
of
view
for
for
most
of
these
things
I
I
would
not
assume
that
making
a
website
from
really
slow
to
really
fast
would
cause
a
significant
rise
in
visibility
like
there
will
be
some
changes,
but
it's
usually
much
more
subtle.
D
A
A
A
You
good
luck,
hazel.
E
Hey
john
good
morning,
so
we
have
two
questions
about
javascript.
The
first
one
is
we're
just
wondering
if
we
delete
all
javascript
on
page
for
google
vote,
not
for
users
or
will
there
be
any
any
crawling
issue
or
maybe
authority
issue
of
our
site,
I
think
maybe
we're
just.
E
We
just
feel
that
maybe
google
both
can
crowd
our
page,
like
maybe
simulate
the
user
end
and
so
a
it
will
notice.
There
may
be
no
interactive
functions.
So
will
this
be
an
issue
or
this
will
be
not
an
issue.
A
Probably
not
it's
so
if,
if
javascript
is
not
required
for
for
your
pages
for
the
content
and
for
the
internal
linking,
then
probably
that
doesn't
change
anything
I
I
don't
think
it
would
significantly
improve
things
from
from
your
side.
So
I
I
would
be
cautious
about
just
making
that
change.
It's
also
tricky,
because
once
you
kind
of
go
down
this
route
of
making
more,
I
don't
know
simplified
pages
for
googlebot.
A
It's
very
easy
to
fall
into
a
situation
where
googlebot
sees
something
very
different
than
what
your
users
usually
see,
and
that
can
make
it
very
hard
to
diagnose
issues.
So
if,
if
there's
like
some
bug,
that's
only
affecting
the
googlebot
version
of
the
site,
you
wouldn't
see
it.
If
users
always
see
a
working
website.
E
So,
oh
like
right
now
there
are
many
functions
like
add
to
cart
or
byte
now
and
also
localization
function
like
select
language
and
select
currency.
These
are
all
achieved
by
javascript,
so
we
just
in
you
know,
regards
to
response
time,
so
we
also
want
to
reduce
some
loading
time.
So
we
just
want
to
know
if
we
can
disable
this
javascript
on
page,
probably.
A
Probably
you
can
I'm
I
mean
I,
I
don't
know
the
the
details
of
your
site,
how
it
actually
uses
javascript,
but
you
can
disable
javascript
in
your
browser
and
and
try
the
website
out,
and
then
you
kind
of
see
what
what
googlebot
would
see
there.
The
the
one
thing,
maybe
that
you
mentioned
that
I
would
watch
out
for,
is,
I
think,
in
product
search.
A
We
we
sometimes
check
to
see
what
happens
when
you
add
something
to
your
cartridge,
just
to
kind
of
double
check
that
the
pricing
and
things
like
that
are
the
same,
and
if
you
remove
the
add
to
cart
functionality
completely
for
crawlers,
then
maybe
that
affects
kind
of
those
checks
that
product
search
does.
But
I
I
don't
know
the
details
of
what
what
exactly
product
search
is
looking
for.
A
E
Yeah
yeah,
I
see
thank
you
so
for
the
second
problem
is
also
the
javascript
so
for
our
scenic
models,
where
we
rendered
it
through
the
browser
end,
so
we
just
wonder
which
one
will
be
called
either
by
googlebot.
It's
or
it's
all
the
browser
and
the
other
different
forms.
One
is
in
the
html
and
another
is
in
the
form
of
json.
A
Don't
know
I
I
would
double
check
the
the
testing
tools
in
search
console
just
to
to
see
what
what
gets
picked
up
there.
My
suspicion
is,
we
would
recognize
both
of
them.
E
Right
now
these
we
have
this
both
of
them
and
they're.
They
both
crawlable,
but
we
just
wanted
to
know
which
one
may
be
easier
to
crawl
and.
A
Probably
I
mean
easier
to
crawl
is
probably
the
one
in
the
html
directly,
but
it's
I
yeah
I
I
will
just
use
a
testing
tool
to
double
check
and
if
you
can
make
a
test
page
with
just
maybe
one
of
them
turned
off
and
one
of
them
activated
you
you
can
see
if
it
works
or
not.
E
So
it's
it's
all
the
a
scenic
model
on
modules
scenic
models
that
maybe
not
not
the
scenic
sydney,
cars,
so
yeah,
this
okay,
I
got
you.
Thank
you.
Okay,
guppy.
F
Yes,
good
morning,
my
name
is
gabi
from
a
swiss
platform.
My
question
is
concerning
featured
snippets
in
the
context
of
different
countries
with
the
same
language
in
our
case,
especially
switzerland
and
germany.
So,
on
our
platform,
we
have
kind
of
b2b
pricing
benchmarks
for
various
products
and
services
that
show
pricing,
especially
for
switzerland.
F
So
my
question
is:
is
there
something
we
can
do
from
our
side
to
take
more
influence
to
be
shown
in
this
context
of
switzerland,
even
that
he
does
not
type
in
switzerland,
but
he
is
coming
from
switzerland
or
why
is
google
showing
the
search
results?
Then
or
this
pre
snippet
previews
from
german
country.
A
Yeah,
I
so
so
in
in
general,
the
the
featured
snippet
is,
from
our
point
of
view,
kind
of
a
normal
search
result.
So
I
I
wouldn't
focus
too
much
on
whether
it's
shown
in
the
featured
snippet
or
not,
but
it's
essentially
a
normal
search
result
and
it
has
a
little
bit
of
a
bigger
snippet,
a
little
bit
more
information
there.
But
otherwise
it's
it's.
It's
a
normal
search
result
and
from
from
our
point
of
view,
we
we
try
to
do
two,
two
things
when
it
when
it
comes
to
searches.
A
On
the
one
hand,
we
try
to
recognize
when
a
user
wants
to
find
something
local
and
when
we
recognize
that
the
user
wants
to
find
something.
Local,
we'll
use
the
geo-targeting
information
that
we
have
from
the
websites
to
figure
out
which
which
are
likely
the
more
local
results
that
would
be
relevant
for
the
user.
A
A
A
So
probably
what
what
we're
seeing
are
these
these
bigger
websites
from
germany?
I
assume
they're,
bigger
websites-
I
don't
know
sometimes
they're
smaller
too,
but
these
essentially
global
websites
that
we're
seeing
and
on
the
other
hand,
we
have
kind
of
the
local
results
from
from
the
same
country
and
depending
on
how
we
understand
the
query,
then
we
might
show
more
local
results.
A
We
might
show
fewer
local
results,
I
mean
not
fewer,
but
more
essentially
more
the
global
search
results
and
probably
what
what
is
happening
when
someone
is
searching
for
in
switzerland,
then,
of
course
we
recognize.
Oh,
they
they
want
something
from
switzerland
and
then
we
can
really
strongly
promote
the
local
results
from
switzerland.
A
But
without
that
addition,
sometimes
it's
hard
for
us
to
determine
is
the
local
context
really
critical
here
or
not,
and
sometimes
we'll
just
take
global
results
in
a
case
like
that,
and
that's
not
really
something
that
you
as
a
site
owner
can
influence
it's
more.
This
is
what
we've
learned
from
users
over.
A
I
don't
know
billions
of
searches
that
they've
done,
and
it
can
change
over
time
too,
where,
if
we
recognize
that,
I
don't
know,
users
in
switzerland
tend
to
go
more
to
swiss
websites
for
this
kind
of
query,
then
maybe
we
should
kind
of
adjust
our
systems
to
learn
that
as
well.
But
it's
it's
not
something
that
you
can
force
the
the
only
thing
you
could
do.
A
There
is
essentially
use
the
feedback
link
on
the
bottom
of
the
search
results
and
say:
oh
I
I
was
looking
for
something
in
switzerland
and
you
showed
me
german
stuff.
F
F
A
A
I
understand
yeah,
I
think
it's
it's
super
tricky,
sometimes
especially
with
switzerland
and
germany,
because
the
language
is
the
same,
but
it's
it's
also
something
where
I
I
think
from
from
a
practical
point
of
view.
Sometimes
people
just
buy
things
in
germany
because
they're
cheaper
and
then
you
kind
of
have
the
skew
of
well.
I
was
looking
for
something
I
don't
care
if
it's
from
germany
and
I
don't
have
good
support,
but
it's
like
cheaper,
but
I
I
imagine
you
you
fight
with
that.
All
the
time.
A
All
right,
let
me
go
to
some
of
the
submitted
questions
and
then
we'll
definitely
have
more
more
time
for
you
all
as
well.
Let's
see
are
there
any
situations
where
google
negates
a
site's
authority
that
can't
be
recovered
even
if
the
cause
has
been
rectified
so
assuming
the
cause
was
a
short
team
turbulence
with
technical
issues
or
content
changes.
How
long
for
google
to
reassess
the
website
and
fully
restore
authority
search
position
and
traffic?
Does
google
have
a
memory
as
such,
so
for
technical
things?
A
I
would
say
we
pretty
much
have
no
memory
in
the
sense
that
if,
if
we
can't
crawl
a
website
for
a
while
or
if
something
goes
missing
for
a
while
and
it
comes
back,
then
we
have
that
content
again,
we
have
that
information
again.
A
I
I
think
it's
a
lot
trickier
when
it
comes
to
things
around
quality
in
general,
where
assessing
the
the
overall
quality
and
relevance
of
a
website
is
not
very
easy,
and
it
takes
a
lot
of
time
for
us
to
understand
how
how
a
website
fits
in
with
regards
to
the
rest
of
the
internet,
and
that
means.
A
On
the
one
hand,
it
takes
a
lot
of
time
for
us
to
recognize
that
maybe
something
is
not
as
good
as
we
thought
it
was,
and
similarly
it
takes
a
lot
of
time
for
us
to
learn
the
opposite
again
and
that's
something
that
can
easily
take.
I
don't
know
a
couple
of
months:
a
half
a
year,
sometimes
even
longer
than
a
half
a
year
for
us
to
recognize
significant
changes
in
the
site's
overall
quality
because
we
essentially
watch
out
for
well.
A
A
The
other
thing
that
I've
very
very
rarely
seen
is
that
a
site
gets
stuck
in
some
kind
of
a
weird
in
between
state
in
our
systems.
In
that
I
don't
know
at
some
point
or
algorithms
reviewed
the
website
and
found
it
to
be
absolutely
terrible
and
for
whatever
reason,
those
part
of
the
algorithms
just
took
a
very
long
time
to
be
updated
again
and
sometimes
that
that
can
be
several
years,
and
I
don't
know
this
random
person
raising
his
hand.
A
A
But
it
is
something
where,
if
you
struggle-
and
you
really
see
that
you're
doing
a
lot
of
things
right
and
nothing
seems
to
be
working
then
like
do
do
reach
out
to
us
and
see
if
there's
something
on
our
side,
that
might
be
stuck,
but
I
I
would
say
like
at
least
technical
things,
they
resolve
very
quickly
kind
of
the.
I
don't
know,
weird
things
stuck
in
the
algorithms
side.
A
I
would
say
that
that's
a
lot
rarer
nowadays,
but
especially
if
something
happened,
I
don't
know
five
ten
years
ago
and
your
site
is
kind
of
stuck
in
a
weird
limbo
state.
Then
that's
something
where
like
reaching
out
and
seeing
if
there's
something
weird
is
always
worthwhile.
A
Let's
see
alt
text
for
lazy
loaded
images,
should
the
the
alt
text
be
kind
of
appropriate
for
the
image.
Essentially,
if
you
have
a
placeholder
image
that
is
being
lazy
loaded.
A
So
what
what
I
would
watch
out
for
here
is
essentially
when
we
render
the
page
we
have
to
or
we
try
to
lazy
load
the
images
as
well,
because
we
try
to
load
the
page
in
a
very
high
viewport
and
usually
that
triggers
lazy
loading,
and
usually
that
means
we
can
pick
up
the
alt
text
associated
with
the
right
images.
If
you
have
kind
of
the
alt
text
already
in
place
and
the
placeholder
image
is
currently
there-
and
we
just
see
that,
then
I
don't
think
that's
a
problem
per
se.
A
It's
kind
of
like
you're,
giving
information
about
an
image
that
you
don't
care
about,
but
it's
not
that
the
rest
of
your
site
has
kind
of
like
a
bad
or
a
a
worse
standing
from
from
that
point
of
view,
so
I
I
think
that's
kind
of
fine.
The
thing
I
would
watch
out
for
here
more
is
that
we
can
actually
load
the
images
that
you're
trying
to
lazy
load
here.
A
We
essentially
need
to
see
the
image
url
in
the
appropriate
source
attribute
for
the
image
tag
so
that
we
can
pick
it
up
as
an
image.
What
would
be
an
explanation
for
sudden
drop
in
ranking
from
one
out
of
the
top
100
after
years
of
perfect
ranking
for
our
brand
name?
Our
brand
name
is
the
same
as
a
biblical
story,
so
we
did
compete
with
wikipedia
sometimes
and
now
we're
just
gone.
We
cancel
advertise
of
course,
so
it
isn't
quite
unfair.
A
A
I
I
think
the
the
general
tricky
problem
is:
if
you
have
a
brand
that
is
essentially
something
that
people
commonly
use
for
something
else,
then
it
makes
it
very
hard
for
us
to
understand
when
someone
is
searching
for
that
term.
If
they
mean
your
website
or
if
they
mean
the
other
thing,
and
if
we
can
recognize
that
people
mean
something
very
specific
with
that
term,
then
we'll
try
to
show
that
very
visibly
in
the
search
results,
which
also
means.
A
If
we
can
recognize
that
people
are
searching
for
this
biblical
story
with
that
name,
then
we'll
try
to
focus
on
that
biblical
story,
and
if
there's
also
a
website
that
is
kind
of
like
unrelated
to
that
biblical
story,
then
it
can
be
quite
hit
and
miss
whether
we
actually
start
showing
that
website-
and
this
is
something
where,
with
biblical
stories,
it's
I
don't
know-
probably
depends
a
bit
on
what
exactly
you're
seeing
there.
A
But
I
I
see
this
very
common
very
often
where
people
will
take
essentially
the
keywords
that
they're
trying
to
rank
for
and
say
this
is
my
brand.
It's
like
best.
Car
insurance
is
my
company
name
now
and
just
because
your
company
is
called
best
best,
car
insurance
doesn't
mean
we
will
show
your
website
as
as
number
one
for
someone
searching
for
best
car
insurance,
because
usually
we
can
tell
that.
A
Let's
see
google
updates
more
than
10
times
a
day
during
the
core
update
period.
Do
you
carry
out
the
same
updates
as
on
regular
days
if
the
changes
in
the
core
updates
are
subtle,
it's
indistinguishable
from
regular
updates.
A
I
don't
think
we
hold
back
on
normal
updates
during
kind
of
this
core
update
time
or
like
when
we
roll
it
out.
The
the
core
updates
usually
take.
I
don't
know
a
week
or
so
to
be
rolled
out,
so
I
imagine
like
the
rollout
now
will
probably
be
complete
soon
and
the
the
normal
updates.
We
tend
not
to
hold
them
back
during
that
time,
because
we
we
make
lots
of
updates
over
over
the
course
of
time.
A
The
things
we
would
hold
back
a
little
bit
are
maybe
other
bigger
updates
that
we
want
to
let
people
know
about
so
essentially,
if
we
have,
I
don't
know
some
some
bigger
update,
involving
structured
data
that
we
want
to
talk
about.
Then,
probably
we'll
try
to
hold
that
back
a
little
bit
so
that
it's
not
it's
like
one
update
after
another,
but
more
kind
of
like
we.
A
We
can
talk
about
the
update
a
little
bit
clearer
and
make
it
a
little
bit
easier
for
people
to
understand
what
exactly
is
changing,
but
the
the
kind
of
the
normal
updates
that
we
do
all
the
time
like,
I
don't
know,
shifting
the
ui
slightly
by
a
couple,
pixels
changing
colors
or
things
like
that.
Those
are
all
updates
that
we
can
do
independently.
A
Let's
see
in
google
analytics
or
organic
traffic,
sometimes
a
huge
amount
of
traffic
starts
dropping
into
the
direct
channel.
What
could
be
the
reasons
behind
this?
So,
on
the
one
hand,
I
don't
know
that
much
about
google
analytics.
So
I
can't
give
you
detailed
information
on
what
specifically
is
happening
there,
but
one
of
the
things
that
could
be
playing
a
role
is
google
discover
in
particular.
A
So
that
could
be
something
where,
if
you're
just
looking
at
analytics,
you
might
see
those
spikes
kind
of
happening
there
search
console.
There's
a
separate
report
for
google
discover,
so
you
could
double
check
in
search,
console
and
see.
Is
there
something
happening
with
google
discover
or
not.
A
There's
a
blog
on
an
ecommerce
website
of
our
clients
and
for
some
reason
one
particular
article
just
won't
get
indexed
yeah.
I
I
don't
know
in
in
general,
we
we
don't
index
everything
on
the
web,
so
that's
kind
of
like
the
the
standard
situation
there.
It's
something
where
maybe
we're
just
not
indexing
this.
A
If
it's
something
where
you
see
that
everything
else
tends
to
get
indexed
from
that
part
of
the
website,
so,
for
example,
if
you
have
10
blog
posts
and
just
one
of
them
in
between
just
randomly
doesn't
get
indexed,
I
would
suspect
that
maybe
there
was
some
technical
issue
at
some
point
that
just
takes
a
bit
of
time
to
be
resolved.
A
But
it's
it's
also
just
very
hard
to
tell
like
you
in
general.
We
we
don't
guarantee
indexing
and
even
for
a
smaller
website
or
as
a
section
of
a
larger
website,
it
can
happen
that
we
just
own
the
index
everyday.
A
A
I
have
a
question
about
shop,
rank
shop
ratings,
so
schema.org
organization,
aggregate
markup.
Are
they
still
relevant
for
google
search
results?
It
seems
to
me
that
the
overall
organization
rankings
are
not
really
in
use,
so
as
a
regular
retail
shop
which
ratings,
should
you
prefer
product
ratings
or
shop
ratings?
Would
you
show
shop
ratings
on
category
pages,
good
question,
so
I
double
checked
just
to
make
sure
I
get
this
right
in
our
documentation.
A
In
particular,
when
it
comes
to
shop
ratings,
we
would
not
try
to
show
them
if
they're
on
the
shop
themselves
so
essentially
for
for
local
businesses.
The
idea
is
that
if
you
have
a
kind
of
like
a
directory
of
local
businesses,
then
putting
ratings
on
those
local
businesses
will
be
fine
and
that's
something
we
might
show
in
search.
A
But
if
you're,
the
local
business
yourself
and
then
putting
a
rating
on
your
own
website
is
not
really
kind
of
like
an
objective
rating
right.
It's
like
I
am
5
stars
out
of
5
or
4.5
out
of
5
to
make
it
look
a
little
bit
more
legitimate,
but
like
that's
not
really
something
that
we
can
trust
and
show
in
the
search
results.
So
from
that
point
of
view,
if
you're
an
e-commerce
shop,
then
I
would
use
product
ratings
because
the
individual
products
can
be
reviewed
either
by
yourself.
A
You
can
clearly
specify
that
as
like
something
reviewed
by
yourself
or
you
can
use
aggregate
ratings
which
would
be
from
users
and
show
those
there
as
well,
so
that's
kind
of
what
I
would
focus
on
there
with
an
e-commerce
site.
On
the
other
hand,
if
you're
really
a
directory
of
other
e-commerce
sites,
then
of
course
having
ratings
on
those
individual
sites
would
be
an
option.
A
I
My
english
is
very,
very
bad
and
I'm
not
very
fast.
We
have
seven
our
projects,
it
is
big
projects.
It's.
I
Internet
magazine
and
in
one
of
our
projects
I
see
that
on
page
experience
we
have
one
day,
20
000
good
pages,
but
yesterday
I
see
that.
I
Good
page
is
1000,
but
I
on
the
next
week
I
don't
see
statistics
about
last
week.
I
see
another
picture
every
week.
Every
week
I
see
another
picture
and
another
date
and.
A
Okay,
do
do
you
see
bad
pages
going
up
when
the
good
pages
go
down,
or
is
it
just
the
the.
A
Down,
no
data,
no
data,
okay,
so
I
I
think
I
think
what
is
happening
is
you're,
seeing
an
effect
of
the
way
that
we
we
track
this
data
in
search,
console
and
it's
it
sounds
very
confusing.
It's
probably
confusing.
So
essentially
what
what
we
do
with
regards
to
the
the
core
web
vitals
and
the
speed
in
general,
we
we
track
the
data
based
on
what
we
see
from
users,
a
specific
kind
of
user.
A
I
think
that's
documented
in
the
the
chrome
side,
and
only
when
we
have
sufficient
data
from
users
will
we
be
able
to
use
that
in
search
console
and
additionally,
in
search
console.
We
create
groups
of
pages
where
we
think
this
set
of
pages
is
the
same,
and
if
we
have
enough
data
for
this
set
of
pages,
then
we
will
use
that.
A
That
also
means
that
if
you
have
just
barely
enough
data
for
for
that
set
of
pages,
then
you
could
see
the
situation
where
sometimes
we
have
enough
data
and
then
we
show
it
and
that's
the
the
kind
of
the
good
pages
that
you
see
there,
and
sometimes
we
don't
have
enough
data
and
then
we
say:
well,
we
don't
have
any
any
good
pages
or
not
not
as
many
good
pages
as
before,
and
you
see
that
kind
of
drop
again
and
that
essentially
doesn't
mean
that
your
website
is
bad.
It.
A
It
basically
just
means
we.
We
don't
have
enough
data
to
tell
so.
If,
if
you
see
that
just
the
overall
number
goes
down
and
over
time,
the
overall
number
goes
back
up
again,
then
probably
you're,
like
you,
almost
have
enough
data
for
us
to
use
for
that.
If
you
see
the
good
number
go
down
and
the
bad
number
go
up,
then
that's
a
sign
that
there's
a
problem
that
that
we
see
there.
A
I
We
have
seven
projects
and
it
is
our
biggest
project.
Small
projects
have
good
data,
all
our
projects
on
the
same
platform,
it's
our
platform,
and
it
is
the
same
for
our
of
us
of
our
projects
yeah.
But
in
one
project
we
see
data,
but
on
the
biggest
projects
we
couldn't
see
data.
A
That
sounds
confusing,
but
it
can
still
be
the
case
depending
on
the
the
kind
of
users
that
are
going
to
these
pages,
because
we
we
don't
take
the
data
from
all
kinds
of
users
and
the
aggregation
on
the
group
of
pages
is
is
kind
of
I
don't
know,
sometimes
unclear.
A
So
it
can
happen
that
you
see
that
even
on
a
larger
website.
So
I
I
would
not
assume
offhand
that
this
is
a
bad
sign.
It
would
be
bad
if
the
number
of
bad
pages
would
go
were
to
go
up,
but
if
you're
just
seeing
less
data
from
time
to
time,
even
if
that's
on
a
weekly
cycle,
I
don't
think
that's
a
problem.
I
I
A
Okay,
yeah,
it's
it,
it
just
is
so
for
for
some
sites,
we
we
are
still
crawling
with
the
desktop
google
bot
and
it's
something
where
we're
currently
working
through
a
bigger
set
of
sites
to
switch
them
over
to
mobile
indexing,
and
once
we
have
all
of
that
covered,
we
will
switch
and
start
working
on
the
smaller
sites
again
to
switch
them
to
mobile
indexing.
A
So
that's
just
is
it's
it's
not
something
that
you
can
kind
of
like
force
the
other
way
around,
but
it
also
doesn't
affect
any
any
of
the
indexing
or
crawling
or
ranking
side
of
things.
It's
just
we're
indexing
it
with
a
desktop
crawler
still.
A
All
right,
maybe
let
me
see
I'll,
just
grab
the
the
next
two
questions
and
then
we'll
switch
to
more
live
questions,
because
more
people
are
still
here,
and
I
also
have
a
bit
of
time
afterwards,
where
we
can
talk
about
things
more.
Let's
see,
will
google
simulate
users
to
crawl
and
check
pages
to
check
if
a
page
can
normally
place
an
order?
A
I
I
don't
think
we
do
this
from
a
web
search
point
of
view.
I
do
think
we
sometimes
do
this
for
product
search,
though
so,
specifically
for
product
search.
I
could
imagine
that
that
we
do
this
similar,
how
we
do
it
for
ads,
where
we
check
the
as
landing
page
quality,
those
kind
of
things.
A
A
We
we
do
try
to
understand
when,
when
a
page
is
no
longer
relevant
based
on
the
content
of
the
page,
so
in
particular,
a
common
example
is,
is
a
soft
404
page
where
you
service
a
page
that
looks
like
it
could
be
a
normal
page,
but
it's
essentially
an
error
page.
That
says
this
page
no
longer
exists
and
we
do
try
to
pick
up
things
like
that
for
e-commerce
as
well.
A
So
that's
something
where,
where
you
might
see
that
out-of-stock
products
are
seen
as
software
or
four
pages,
when,
when
they're
seen
as
soft
4
pages,
we
drop
them
completely
from
search.
A
If
we
keep
the
page
indexed
despite
being
out
of
stock,
we
will
not
change
the
ranking
it
it'll
be
rank
essentially
normally
still,
it's
also
still
ranked
normally,
if
you
change
the
the
structured
data
and
say
that
it's
something
is
out
of
stock.
So
from
that
point
of
view,
it's
not
that
the
page
would
drop
in
ranking
it's
more
that
either
it's
seen
as
a
software
or
four
page
or
it's
not.
A
If
it's
not
seen
as
a
software
or
four
page,
it's
still
a
normal
page
all
right
and
then
I,
I
guess,
a
complicated
question
about
handshake
domains.
So
so
I
had
to
look
this
up.
I
think
damian
you're
here
as
well.
G
Sure
I
I
guess
the
question
in
what
I'm
trying
to
look
for
is,
I
guess
the
best
way
is
I'll.
Give
you
the
example
of
how
I
went
about
it.
I
had
three,
I
guess
you'd
say
of
the
handshake
domain.
G
Basically,
handshake
is
set
across
for
being
decentralized
platform.
The
way
the
files
rest
on
the
platform
is
scattered,
scattered
across,
let's
just
say,
for
time's
sake,
a
few
ftp
servers
with
that
known.
G
I
put
a
html
file
for
test
on
three
different
of
these.
Let's
just
say
servers
that
being
the
three
different
companies,
and
I
noticed
that
the
indexing
of
that
file
html
file
varied
drastically
between
you
know,
one
one
actually
actually
index,
probably
within
two
to
three
two
or
three
weeks,
another
one.
It
was
maybe
about
a
few
days,
actually
fairly
quick
and
then
the
third
final
test
that
was
probably
about
geez
about
like
almost
20
days
before
it
even
got
any
light
of
search.
G
You
know,
showing
you
know
it's
a
little
tricky
question
here
and
it's
a
little
out
of
the
realms
of
normal
search.
So
that's
why
I
was
kind
of
curious.
A
Yeah,
so
I
I
think
the
the
aspect
of
indexing
across
different
domains
that
that's
kind
of
normal
and
and
to
be
expected
in
the
sense
that
we
we
try
to
understand
kind
of
the
overall
context
of
a
domain
or
of
a
website
and
try
to
figure
out
like.
Where
does
it
make
sense
for
us
to
invest
our
resources
and
that
can.
A
We
don't
know
much
about
our
domain.
Maybe
it'll
take
a
little
bit
longer
for
us
to
start
crawling
and
indexing
stuff
there,
whereas
if
we
already
know
that
this
is
is
like
a
really
great
website,
then
we'll
probably
crawl
in
index
a
lot
faster.
So
that's,
I
think,
kind
of
the
the
aspect
that
you're
seeing
there.
A
F
A
What
it
was
so
from
from
what
I
can
tell
it's
basically
kind
of
like
an
alternate
dns
system.
G
A
G
A
For
the
most
part,
works
fairly
well,
so
that's
kind
of
what
we
would
focus
on
there.
However,
we
we
do
have,
let's
say
an
open
mind
in
general.
Try,
google
and
lots
of
people
are
playing
around
with
all
of
the
the
new
technologies
around
the
blockchain
as
well.
So
I
wouldn't
say
that
that
will
never
shift,
but
it's
true,
probably
not
something.
That's
going
to
happen
very
quickly
and
it's
it's,
I
think,
similar
to
the
onion
domains.
I
don't
know
if
you
remember
those
it's
kind.
F
A
Also
an
alternate
dns
system
and
that's
something
where
I
I
think.
In
the
end,
we
never
index
the
the
onion
domains
directly.
F
F
A
I
could
reckon
I
could
understand
that
our
systems
would
be
like
well.
We
have
to
figure
out
a
way
to
deal
with
this
and
to
index
this
content
as
well,
because
if
people
are
searching
for
information
and
that
information
is
only
findable
through
this
way,
then
maybe
we
have
to
find
a
way
to
make
that
accessible.
G
A
So
from
from
that
point
of
view,
if
you
need
something
short
term
to
work
well
in
search,
I
would
use
the
traditional
dns
setup.
If
you
kind
of
want
to
kind
of
grow
this
I
don't
know
alternate
setup,
then
I
I
think
that's
that's
worthwhile,
trying
out
and
kind
of
like
keeping
as
more
like
I'd
say
like
a
side
project
or
something
to
to
kind
of.
A
I
don't
know,
try
things
out,
and
it
could
also
be
that
there's
some
kind
of
a
middle
ground
there
in
that,
since
these
are
also
still
hypi
addresses
that
are
hosted
on
the
internet.
Normally,
maybe
there
is
a
way
for
kind
of
like
almost
like
a
gateway
set
up
to
to
help
out
there,
so
that
we
can.
F
A
Kind
of
crawl,
one
set
of
urls
that
lead
to
the
final
content.
J
A
J
J
A
I
don't
know
so
it's
especially
the
the
news
side.
I
don't
know
if
they
do
something
specific
there.
What
I
would
recommend
doing
is
using
the
contact
form
in
the
help
center
to
to
reach
out
to
someone
from
the
news
team
from
the
launch
team.
Okay,.
A
Because,
especially
if
you're
saying
it's
like
visible
in
parts
of
google
news
and
not
visible
in
other
parts,
then
maybe
there
is
something
that
you
can
do
on
your
side
to
make
it
clear
that
actually
it's
it's
relevant
for
both
parts.
Maybe
there's
also
some
setting
on
our
side
with
regards
to
google
news
that,
like
someone,
someone
can
kind
of
nudge
the
the
algorithm
in
the
right
way
to
make
sure
that
it
gets
picked
up.
But
I
I
don't
know
the
details
of
google
news.
A
So
it's
it's
really
hard
for
me
to
say
what
what
you
should
be
doing
there.
A
Cool
mark.
K
Hi
good
morning,
I
just
wanted.
K
Okay,
yes,
I
just
wanted
to
come
back
to
something
you
explained
earlier.
It
was
about
these
five
star
ratings
about
your
own
company.
On
your
own
website,
I
mean
I
see
google's
points
saying
that
hey
it'll
be
quite
a
senseless
to
have
that
in
the
form
of
okay.
I
have
a
five
star,
five
star
rating.
However,
it's
pretty
common
in
the
business
context
that
you
ask
your
customers
to
kind
of
give
you
feedback.
K
If
they're
happy
with
the
service
you
provide
and
it'll,
be
also
some
additional
value
for
people
searching
in
the
internet
if
they
were
able
to
to
find
these
recommendations.
So
is
there
a
way,
a
kind
of
in
a
google
google
sense
legal
way
or
helpful
way
that
we
ask
our
customers
to
to
rate
our
service
and
to
display
that
new
customer?
So
okay,
beef
win?
K
A
So
you,
you
can
definitely
put
these
on
your
homepage.
We
would
see
these
more
as
testimonials,
because
you're
kind
of,
like
picking
and
choosing
what
you
want
to
show
using
structured
data
for
that
on
your
own
website
is
something
that
we
wouldn't
like
to
see.
We
would
probably
ignore
that,
but
sending
users
to
a
third-party
review
site
where
they
can
review
it.
I,
I
think,
is
kind
of
the
the
best
approach
there,
because
what
would
happen,
then,
is:
if
we
show
that
listing
from
that
third-party
review
site,
we
can
show.
F
A
Structured
data
for
your
business
there.
So,
if,
if
that's,
I
don't
know,
for
example,
you're
you're
listing
on
yelp
and
they
have
they
leave
the
reviews
there.
When
that
yelp
listing
is
shown
in
search,
we
will
know
like
well.
This
is
a
list
of
businesses.
Essentially,
so
we
can
show
the
structured
data
about
the
business
and
then
we
can
use
that
review
markup
and
show
those
stars
in
the
search
results.
A
So
I
don't
know
if
yelp
has
structured
data,
but
if
they
do
have
this
structured
data,
then
that's
something
that
we
could
pick
up
there
showing
it
on
your
website.
It's
as
well
kind
of
in
the
textual
form
is
perfectly
fine
and
testimonials
are
super
common
and
super
popular.
But
it's
just
that
we
wouldn't
show
the
stars
in
the
search
results
for
that.
A
K
A
A
A
What
are
the
business
profiles
all
these
names,
if
it's
just
the
business
profile
being
shown
or
if
it's
more
like
a
knowledge
graph
entry,
where
we
have
more
information
about
that
business
being
shown
and
probably
for
businesses
that
are
more
online
and
not
based
on
a
physical
location?
Probably
it's
more
about
that
knowledge
graph
entry,
where
we
do
try
to
pull
out
information
from
different
sources.
A
Okay,
thank
you,
cool.
Okay.
Let
me
take
a
break
here
with,
with
the
recording
I'll
get
back
to
the
other
people
that
have
raised
hands
and
more
questions
as
well
over
time.
If,
if
you're
watching
this
on
youtube,
thanks
for
watching
all
the
way
to
the
end,
if
you'd
like
to
join
some
of
these
at
some
point
in
the
future,
feel
free
to
watch
out
for
the
the
entries
in
the
community
section
where
we
post
the
link
and
kind
of
pre-announce
them
and
yeah,
and
for
all
of
you
that
submitted
questions.