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From YouTube: Graph Day: Designing for Users with Tara Tan
Description
Tara Tan, Venture Studio Lead at IDEO CoLab, gave a presentation entitled "Designing for Users" at Graph Day in San Francisco on January 25th, 2019. Tara discusses the importance of design in on boarding the next wave of end users, and solutions developers can utilize in designing user-friendly dapps .
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Sections:
0:00 Intro/prototype
4:09 Decentralized web
#web3 #thegraph #defi
A
So
it's
really
great
to
be
here.
My
name
is
Tara
I
lead
design,
adventures
at
IDO
collab,
and
it's
been
pretty
amazing
to
hear
from
the
speakers
we've
had
today
talking
about
technical
and
protocol
developments
and
now
I
love
2:10
turn
our
attention
to
the
people
on
the
other
end
of
the
funnel
so
users,
so
I'd
love
to
start
with
a
brief
story
of
another
technology
that
emerged
from
their
start.
A
A
If
you
look
at
this
on
the
left,
one
of
the
very
first
iterations
and
prototypes-
was
this
hobby
horse
which
had
no
pedals.
It
meant
that
the
rider
had
to
sit
on
top
of
the
frame
and
sort
of
take
big
strides
and
to
pull
themselves
along.
As
you
can
tell,
this
wasn't
super
efficient
and
it
wasn't
taken
very
seriously.
A
People
tried,
making
the
front
wheel
as
big
as
possible
to
see
if
they
could
cover
more
distances
faster
and
further.
It
was
only
in
1879
about
60
years
after
the
very
first
prototype
of
the
hobbyhorse
that
an
inventor
called
Lawson
came
up
with
this
idea
of
the
bicycle
chain,
and
this
meant
that
you
know
power
from
the
pedals
could
be
transferred
to
the
drive
wheel,
making
the
entire
bicycle
just
a
lot
more
efficient.
A
A
few
years
later,
someone
added
on
the
idea
of
pneumatic
tires,
which
meant
that
it
made
for
a
much
much
smoother
ride
in
this
iteration.
That
we
see
here
that
was
made
in
1888
is
pretty
close
to
the
enduring
form
of
the
bicycle
that
we
recognized
and
used
today.
You
know
about
120
years
later,
like
with
all
technology,
even
the
bicycle
had
its
own
hype
cycle,
so
these
are
actual
press
quotes
from
the
New
York
Post
in
Washington
times.
A
First,
when
it
first
started,
they
said
that
bikes
were
a
passing
fad
from
music-hall
types,
aka,
hipsters
and
its
all-time
highs.
They
said
that
bicycling
is
the
next
national
sport
before
plunging
into
despair.
In
you
know
a
couple
you're
saying
that
the
wheel
was
doomed
and
finally,
in
1906
saying
that
cycling
was
dead.
A
They
were
very
certain
about
this.
You
know,
obviously,
as
we
know
now
that
just
wasn't
true
over
time
and
various
prototypes
bikes
just
got
better.
They
got
better
wheels
and
sturdier
frames.
Roads
just
got
smoother
over
time,
which
meant
that
riding
was
easier
and,
as
we
can
see
like
bicycles,
just
proved
not
to
be
a
passing
fad.
A
A
It's
harder
to
tell
them.
We
know
adoption
user
adoption
is
harder
to
track
than
we
think
on
decentralized
web.
You
know,
I.
Think,
there's
been
a
lot
of
debate
on
what
metrics
to
use
from
measuring
on
change
transactions
to
daily
active
addresses
to
transaction
volumes.
One
thing:
there's
one
thing
that
we
seem
to
be
able
to
agree
on
is
that
these
metrics
are
set
to
change
the
not
so
distant
future.
You
know
with
more
often
transactions
expected
with
layer,
2
or
application
specific
metrics.
A
So
how
do
we
exactly
track
adoption,
even
so
in
a
general
sense,
compared
to
web
2.0,
we're
still
an
order
of
magnitude
behind
if
we
just
a
quick
glance
of
comparing
applications
that
cause
payments,
browser
downloads
or
chat
apps,
it's
pretty
clear
that
we
have
some
catching
up
to
do
and
it's
you
know,
and
we
have
to
approach
this
and
overcome
this
through
multiple
ways.
Some
of
the
top
challenges
that
we're
seeking
to
overcome
include
you
know,
first
of
all,
the
number
of
just
real-world
use
cases
and
applications
that
encourage
the
adoption
of
the
ecosystem.
A
Technical
developments
like
scaling
and
protocol
improvements.
Regulatory
climate
is
definitely
a
deterrent
and
makes
sort
of
onboarding
mainstream
users
a
little.
You
know
a
little
bit
more
uncomfortable
and
last
but
not
least,
we
have
to
improve
user
experience,
so
we
can
bring
more
users
and
more
mainstream
users
on
board.
A
So
the
last
reason
is
one
of
the
main
reasons
why
I'm
standing
here
today
talking
to
y'all
and
why
I
continue
to
champion
design
in
the
space
I'm,
not
being
extra
I
promise.
This
is
why
see
without
users,
this
vision
that
we're
building
towards
a
web,
with
greater
transparency,
with
greater
accountability
with
greater
inclusion.
It
remains
a
utopian
vision
for
true
systemic
change
to
take
place.
We
need
to
bring
on
a
much
larger
community
along
with
us
one
that
spans
beyond
the
builders
and
hovers
in
this
room.
A
So
how
hard
is
it
today
to
access
the
decentralized
ecosystem?
I
did
a
fairly
quick
UX
audit
of
what
it
would
take
a
Krypton
UB
to
create
a
CDP
on
maker,
and
it
took
me
around
40
steps.
You
know
from
downloading
a
meta
mask
wallet,
creating
a
wallet
to
acquiring
crypto
to
finally
creating
the
CDP
and
well,
things
can
be
a
little
quicker
with
experiments
like
insted
app.
It
was
still
a
fairly
lengthy
process.
A
For
me,
that
was
instinctive
only
to
insiders,
and
it
got
me
thinking
if
it
takes
an
expert
or
if
only
a
small
minority
of
users
can
access
access.
These
wonderful
dabs
and
services
that
we're
building
then
we're
not
creating
a
decentralized
system
or
an
open
one.
We're
then
merely
recreating
very
similar
power
structures
that
we
already
have
in
the
traditional
financial
system
we
have
today,
so
I
think.
Thankfully
this
does
not
seem
to
be
the
intention
doing.
A
To
start,
I
want
to
go
over
really
quickly.
Some
of
the
best
experiments
we've
seen
covering
these
three
major
steps
to
onboard
a
crypto
newbie
into
the
ecosystem.
First,
the
act
of
creating
a
wallet,
secondly,
acquiring
crypto
and
the
third
performing
a
transaction
with
it.
So,
let's
dive
in
you
know,
even
after
it's
been
10
years
since
Bitcoin,
and
still
this
is
one
of
the
main
challenges
that
a
crypto
new
be
would
face.
The
C
phrase.
A
Experience
is
still
such
a
gnarly
one
with
having
to
write
down
the
seed
words
storing
it
somewhere,
trying
to
freak
out
about
not
losing
it
trying
not
to
take
a
photo
of
it
and
uploading
it
into
the
cloud.
Good
news
is
I
think
there's
just
a
lot
of
experiments
here
from
seedless,
smart
wallets
sort
of
gamy
fiying,
the
storage
experience
frisk,
for
example.
If
you
look
at
this
meta
mass
flow,
I
love
how
they're
sort
of
prompting
the
user
to
arrange
the
words
in
a
certain
order.
A
A
This
sort
of
badge
earning
mechanism
can
be
used
for
progressive
ownership
of
a
wallet
account
so,
for
instance,
a
wallet
with
less
than
say.
You
know,
1/8,
my
only
nudge
user
to
store
their
keys
if
their
balance
goes
over
a
certain
threshold.
So
this
makes
onboarding
just
a
lot
more
seamless
for
a
new
user
who
might
just
want
to
play
around
or
just
have.
You
know
a
little
bit
of
sort
of
dust
money
in
their
account,
but
it
gives
advanced
users
just
much
more
ownership
options.
A
Another
great
design
pattern
that
I
think
was
mentioned
by
Lane
early
this
morning
are
universal
logins
and
meta
transactions,
which
are
currently
sort
of
experimented
with
and
implemented
in
some
seedless
smart
contract
wallets
or
smart
wallets.
These
used
the
universal
login
flow
to
enable
seamless
about
onboarding
across
different
devices
and
different
applications.
It
automatically
creates
an
ENS
username
for
any
user
which
feels
like
email.
You
know
it's
not
super
unfamiliar,
it's
it's
easy
to
remember
and
the
keys
restore
it
locally
or
with
backup
codes
across
multiple
devices.
A
This
is
an
example
or
flow
from
argent
wallet,
which
is
you
know,
something
that's
I
think
on
may
not
right
now
pretty
look
pretty
closely,
but
what
they
enables
that
they
sort
of
were
inspired
by
the
universal
login
flow
and
created
this
concept
of
a
guardian
that
you
can
appoint
to
sort
of
do
social
account
recovery.
As
you
can
see,
these
guardians
can
be
friends,
families.
It
could
be
other
hardware
devices.
The
flow
is
intuitive,
even
though
the
idea
of
appointing
Guardians
isn't
something
super
super
familiar.
It's
pretty
user
friendly
and
easy
to
grasp.
A
So
next,
this
next
hurdle
for
crypto
newbie
is
acquiring
crypto,
while
coinbase
and
other
sort
of
you
know,
sort
of
exchanges
have
a
pretty
decent
banking
and
payment
integration.
Experience
I
find
what
is
what
I
find
that?
What
is
the
most
intimidating
is
identity,
identity,
verification
in
compliance
flows.
So
to
have
empathy
for
the
user,
we
suggest
using
some
best
practices
so,
for
example,
gradual
verification
flows,
which
means
asking
only
for
the
bare
minimum
of
information
for
each
type
of
activity
until
a
user's
actions
triggers
request
for
more
information,
they're
also
really
great
compliance.
A
A
A
Even
with
just
those
two
simple
steps
we
can
sort
of
reclaim
so
much
more
visual
real
estate
and
just
make
this
looks
so
much
less
intimidating
for
any
user.
Qr
codes,
in
my
opinion,
should
just
be
hidden
unless
called
upon.
You
know
they're
a
little
bit
like
fairy
godmother
or
something
it's
a
little
bit
more
secure.
This
way
too.
So
gas
is
a
concept
that
we've
touched
on
all
day.
I
know
it
was
a
hot
topic,
2018
I'm,
hoping
that
it
will
soon
be
abstracted
away.
A
A
Most
of
us
here
have
multiple
devices
and
use
them
to
browse
the
web
and
I
love
this
demo
from
Wallach
Wall
Connect,
which
is
an
open
protocol
for
connecting
desktop
taps
to
your
mobile
wallets.
This
means
that
the
user
gets
to
verify
payments
through.
You
know
their
biometrics
like
phase
ID,
and
this
is
this-
is
user
behavior,
that's
already
pretty
familiar,
and
what
I
love
of
a
wallet
Connect
it's
its
potential
for
portability.
It
works
for
desktop
taps,
but
could
be
very
easily
translated
to
sort
of
eases
physical
retail
payments
in
crypto.
A
Last
but
not
least,
waiting
for
transactions
is
a
nerve-racking
process.
The
ability
to
track
either
scan
should
be
a
bonus
and
not
a
requirement.
A
nice
design
mechanism
that
I
think
we
could
try
is
the
idea
of
a
progressive
reveal.
So
if
you
see
the
little
demo
of
the
screen
on
the
right
tapping
on
a
notification
reveals
additional
information
that
we
can
pull
from,
say,
ether
scan,
but
otherwise
that
is
just
collapsed
and
invisible
to
the
user.
So
that's
a
nice
little
reveal
that
we
can,
you
know,
sort
of
integrate
with
notifications.
A
A
A
So
here's
the
ask,
as
we
make
strides
towards
a
decentralized
world
with
millions
and
billions
of
users,
let's
do
some
of
this
stuff.
First,
let's
talk
to
them
gain
empathy,
whether
you're
a
protocol
designer
or
network
developer
or
security,
engineer
I
think
we
all
have
a
hand
in
designing
the
best
user
experience.
Imagine
them
integrating
this
into
their
daily
lives.
What
would
make
this
easier?
A
Secondly,
collaborate
with
designers
and
other
people
from
other
disciplines.
Yes,
we
wear
a
lot
of
black,
and
sometimes
we
talk
funny,
but
designers
are
great
translators.
What
they're
able
to
do
is
to
take
concepts
and
be
able
to
amplify
them
to
agree
to
a
number
of
users
and
a
greater
number
of
applications,
so
think
of
them
as
amplifiers
and
work
with
them.
That
way,
and
last
but
not
least,
let's
build
a
web
redesign
system
together.