►
Description
Asegurar las cadenas de suministro críticas se ha convertido en una de las principales prioridades de los gobiernos de todo el mundo. Se ha escrito mucho sobre la capacidad de las tecnologías blockchain y DLT (como Hyperledger) para transformar las soluciones de trazabilidad y gestión de la cadena de suministro.
En este evento junto a Hyperledger Latinoamerica discutiremos las implementaciones en el mundo real de las soluciones de trazabilidad de la cadena de suministro de Penta utilizando Hyperledger Fabric, con especial atención a la integración de los sensores IoT, las implementaciones en entornos de "baja tecnología" y las áreas en las que hay que trabajar para producir aún más la trazabilidad usando blockchain.
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Hyperledger – Open Source Blockchain Technologies
Hyperledger is an open source community focused on developing a suite of stable frameworks, tools and libraries for enterprise-grade blockchain deployments.
It serves as a neutral home for various distributed ledger frameworks including Hyperledger Besu, Fabric, Sawtooth, Indy, as well as tools like Hyperledger Avalon, Cactus and libraries like Hyperledger Aries, Ursa. Learn more about Hyperledger projects: https://www.hyperledger.org/use
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#Hyperledger #HyperledgerMeetups #Blockchain
A
Ready
very
good
afternoon
to
all
and
to
all
I
hope
you
are
very
well
welcome
to
this
event
today
called
know
your
food
making
supply
chains
safe,
sustainable
and
transparent,
with
blocks
gain
for
us
as
the
chapter
hyper
law
of
latin
america.
It
is
a
pleasure
to
have
this
luxury
payroll
and
we
hope
to
learn
a
lot
from
the
experience
in
the
region
of
the
implementation
of
block
train
technologies.
Today
we
are
joined
by
álvaro
jiménez,
who
to
date,
has
focused
on
banking,
finance,
private
capital
technology
and
venture
capital.
A
In
its
beginnings
he
started
in
banking
in
london.
He
works
in
the
third
largest
spanish
bank
at
the
moment
participating
in
its
corporate
expansion
in
europe.
After
receiving
a
full
scholarship
for
postgraduate
studies,
he
decided
to
go
to
the
university
of
washington
to
get
his
master's
degree
at
that
time.
At
this
time,
Álvaro
is
head
of
business
development
for
sale,
netwo,
rk
and
founder
of
juni
team.
A
An
institutional
management
focused
on
the
forefront
of
financial
systems,
a
pleasure
to
greet
you
álvaro,
also
accompanies
us
felipemontoya
project
management,
with
legal
studies
and
specialized
in
blogging
and
cryptocurrency
projects.
Since
2016,
he
works
as
scrum
master
for
pilots
of
traceability,
with
internet
of
things,
devices
in
the
coffee
sector,
with
two
leading
companies
in
the
sector,
la
mesa
and
taiwan
valdés
and
in
his
career
he
has
developed
end-to-end
traceability
projects
from
colombia
to
canada
and
in
the
different
coffee
farms
to
the
centers
logistics
of
collection
and
distribution
in
the
big
cities.
A
Thank
you
for
joining
us
felipe
and
also
maría
camila
lópez
accompanies
us.
She
is
a
political
scientist
and
anthropologist
from
the
university
of
los
andes
with
sends
and
focuses
on
sustainability
from
the
university
of
exeter
in
england.
She
has
experience
of
more
than
10
years
building
relationships.
Alliances,
She
has
worked
with
interest
groups
and
sustainability
and
has
worked
in
different
sectors
such
as
a
fintech
consulting
NGO
and
the
food
and
beverage
industry.
A
Additionally,.
She
has
experience
in
coordination
with
the
public
sector
and
international
cooperation
organizations,
since
2016.
Camila
is
the
head
of
the
sustainability
area.
of
procafecol.
That
eagerness
valdés
from
which
he
leads
the
process
to
become
the
first
chain
of
stores
in
the
world
certified
as
a
company,
sees
I
think
that
the
moment
will
tell
us
what
that
means.
Camila
and
additionally,
since
2019,
you
are
a
professor
of
the
sustainability
program
of
the
university
of
the
sabana.
Then
we
have
a
luxury
payroll
for
this
event.
Today
we
have
different
companies
in
the
industry.
A
B
B
From
this
point
of
view,
we
will
touch
several
industries
and,
as
an
abstract,
we
are
going
to
present
different
cases
such
as
the
Colombian
coffee,
in
which
you
change
felipe.
They
will
give
you
a
good
overview,
also
one
of
the
projects
that
we
have
with
the
uganda
ministry
of
agriculture
and
one
of
the
projects
we
did
in
china
through
the
boxing
rice
project.
I
guess
you
all
are
very
familiar
with
block
change
technology,
but
obviously
we
see
it
as
a
superior
technology
that
helps
in
transparency
and
in
not
having
to
say.
B
C
B
Party
tells
us
about
the
origin,
the
quality
and
composition
of
the
food
where
they
have
passed
at
what
temperature
in
the
state
in
which
elevation
and
many
other
characteristics
that
can
be
achieved
in
this
way
after
the
then
we
are
going
to
see
a
little
bit
of
all.
This
camilo
gives
us
a
great
introduction,
I
just
to
add
a
little
is
I'm
new
to
let's
say
the
traceability
sector
and
I've
been
in
bivouac
graun
for
about
two
years,
it's
more
in
investment,
banking
and
hedge
fund
management
and
the
like
and
well.
B
The
way
it
fits
here
is
because
I
had
a
portfolio
of
block
change
companies,
and
we
saw
that
the
traceability
sector
in
particular,
is
one
that
is
developing
very
quickly,.
It
is
already
quite
mature
quality
when
it
comes
to
technology,
and,,
well,.
What
it
has
has
aspects
within
the
Let's
say
a
high-caliber
industry,
where
they
are
no
longer
small
projects,
but
are
projects
that
come
to
capture
industries,
well,,
even
21
billion.
B
C
D
D
B
Very
much
felipe
well,
we'll
start
with
the
presentation:
I
apologize
in
advance
if
I
blurt
out
any
words
in
English,
but
I
haven't
spoken
in
more
than
11
years,
Spanish
at
a
business
level,
but
I'll
do
it.
The
best
I
can
originally
I'm
from
Spain,
so
I
hope,
I
haven't
forgotten
all
about
it,
because
block
change,
basically
because
of
the
authenticity,
trust
part
and
then
verify
things
that
we
've
always
wanted.
B
So
much
about
products
like
their
players
and
we
are
going
to
see
different
cases
and
different
industries,
as
we
have
already
talked
about,
but
there
are
really
problems
that
really
that
are
solved
through
this
technology
is
not
simply
the
application
of
something
that
we
say
is
superior
or
better
or
a
stove,,
but
it
is
also
something
that
is
really
covering
needs
that
exist
today
in
the
market,.
Part
of
those
needs
are
due
to
For.
B
Example,,
counterfeit
or
even
smuggled
products
are
not
industries
that
are
greatly
affected
by
this
type
of,,
let's
say,
smuggling
or
counterfeit
products,.
They
are
luxury
industries,,
they
are
drug
industries,,
they
are
wine
industries,
and
they
are
also
highly
sensitive
goods.
Industries,
such
as
For
example,
products
that
go
towards
babies,
to
give
an
example,.
There
was
a
case
that
was
really
sad
in
China,
where
I
think
that
about
50
thousand
babies
were
poisoned
by
milk,
that
was
in
poor
condition,
and
the
consequences
were
really
dramatic,.
B
So
the
final
consumer,
in
this
case
parents
who
buy
milk
for
babies
if
they
are
in
front
of
two
products,
one
of
them,
verified
with
total
traceability
and
transparency
as
to
where
it
was
produced,.
What
the
components
are,
where
it
has
passed
through
and
if,.
Let's
say,,
the
product
has
been
preserved
with
the
highest
quality
and
another
product
in
which
all
the
assumptions
that
you
do
not
want,
but
cannot
be
proven.
B
We
have
constantly
seen
in
the
market.
The
final
consumer
prefers
the
product,
obviously
that
they
can
have
the
certifications
and
guarantees
and
those
certifications
and
guarantees
can
be
seen
as
simply
as
scanning
a
qr
code
and
having
it
in
the
palm
of
the
hand
through
our
phones-
and
this
is
precisely
what
we
are
going
to
see
now
in
different
different
cases.
B
But
in
essence,
what
the
block
change
solution
does
is
that
it
provides
us
with
those-
let's
say,
flowers
that
are
in
the
supply
chain
and
we
It
allows
access,
no
flames,
but
guarantees
in
the
palm
of
our
hand,
that
is,.
Someone
can
tell
us
that
this
product
is
organic.
nico,
but
I
have
to
believe
it
in
good
faith
and
on
the
good
word
of
what
they
tell
me.
B
We
can
cover
the
entire
supply
chain
from
the
plant
to
the
crop,
even,,
let's
say,,
where
that
product
is
kept,,
where
that
product
passes
through,
how
that
product
is
distributed,
and
all
that
information
is
collected
in
an
immutable
way
and,
as
we
have
said
well
and
we
are
going
to
see
at
the
end,
a
qr
code
is
scanned
and
can
be
accessed
through
an
interface
in
which
the
final
consumer
does
not
even
have
to
know
that
there
is
a
block
change
behind
this.
For
them.
B
B
Regardless
of
whether
we
create
these
studies
or
not,.
We
can
confirm
today
that
we
have
a
very
growing
interest
at
the
business
level,
from
both
public
and
private
entities
and
businesses
and
from
different
retail
chains
that
want
to
integrate
block
change,
traceability
in
very
different
sectors,
and
the
sectors
in
which
we
have
seen
the
greatest
demand
for
Today's
day
is
obviously
the
food
sector
which
we
are
going
to
talk
about
today.
B
But
we
have
also
seen
in
the
aeronautical
sector,
in
the
transport
sector
and
in
the
privacy
sector,
because
beyond
individual
privacy,
there
are
aspects
of
play
time
that
they
have
to
maintain
complicity
and
with
a
high
security
standard,
even
for
national
interests,.
So
those
are
already.
The
question
is
not
whether
this
will
be
implemented
or
not,,
whether
this
will
be
necessary
or
not,.
It
is
more
a
question
of
how
it
will
be
produced
growth
and
in
which
areas
it
is
going
to
occur
first,.
B
B
They
are
going
to
introduce
you
to
the
plateau
and
juan
valdez,
and
I
am
also
going
to
introduce
you
to
the
block
sunrise
a
little
above
the
project
that
we
are
doing
with
the
m
ministry
of
agriculture
of
uganda,
and
then
they
will
also
offer
you
a
bit
of
haile
roll
and
other
projects
that
we
are
doing
with
other
governments
and
other
industries,
so
because
it
is
important
and
it
is
necessary
to
have
the
blog
behind
and
traceability
and
the
supply
chains.
/
nature
are
inefficient.
B
I
am
not
going
to
enter
a
lot
in
this
overview
because
it
is
technical
and
I
am
not
a
technical
person.
If
there
are
questions
in
which
they
went
there,
we
have
two
detagent
in
the
background
who
are
happy
to
answer
them
in
the
questions
part.
But
we
wanted
to
teach
with
this
part
of
the
infrastructure
is
that
it
is
quite
an
open
architecture,
quite
adaptable
that
can
be
connected
to
most
a
of
types
of
information
and
databases
internally
and
well.
B
We
have
also
obviously
worked
with
hyper
letter
to
create
different
architectures,
which
is
part
of
what
we
are
going
to
talk
about
today
as
well,
and
this
is
originally
our
solution.
It
was
created
with
hyper
light
to
be
Many
of
the
cases
that
we
are
going
to
present
had
hyper
lakers
as
the
base
code,.
B
So
we
started
first
with
the
first
case,,
which
is
the
blog
without
rise,.
This
was
a
project
developed
with
a
company
owned
by
the
Chinese
government
in
a
region
of
China
in
which
we
say
it
is
There
were
more
than
30,000
farmers
within
the
project,,
a
total
of
12.9
million
acres
of
land
were
owned
and
more
than
400,000
employees
participated
within
the
different
components
of
the
supply
chain,.
B
C
B
Having
incorporated
the
solution
of
traceability
of
block
train,
this
is
the
return
on
investment
of
having
applied
the
block
change
solution,
because
you
can
imagine
the
impact
it
had
on
the
client's
profit
and
loss
account,,
which
is
not
only
justifiable
from
a
marketing
point
of
view,
from
an
integrity
point
of
view
and
from
a
business
point
of
view,
to
solidify
what
would
be
logistics
and
security
and
secure
traceability,
but
also
From
a
financial
point
of
view.
,.
The
implementation
of
this
type
of
solution
makes
many
senses.
From
a
business
point
of
view,.
B
D
Thanks
to
álvaro
It
would
be
time
to
have
porting
to,
and
this
was
also
the
plateau
and
that
of
Juan
Valdez
were
made
in
hyper
layer
fabric
so,.
Let's
say
the
plateau
was
the
first,
the
first
pilot
that
we
made
in
your
el
in
Colombia
and
its
ambitious
pilot.
Let's
remember
that
this
was
already
ago
two
long
years
laser
and
we
started
from
the
end
of
2018
and
the
pilot
was
at
the
beginning
of
2019.
With
the
first
time
an
integration
of
products
was
done,
ayo,
tte
and
as
right.
D
Now
we
are
going
to
see
with
a
red
boxing
that
in
this
case
the
hyper
legend
fabi
and
tried
to
maritime
traceability
that
is,.
We
are
not
only
talking
about,
let's
say
food
trust,
type
solutions.
If
we
are
not
talking
about
solutions
like
giving
a
pilot
experiment
that
was
done
of
trying
to
create
something
that
was
known,
let's
say
the
cases
of
a
trailer
with
a
future.
To
put
it,
let's
say
in
cases
of
hyper
léger
from
there.
Well,
then,
what
we
did
was
that
is
an
experiment.
D
Let's
say
that
in
a
second
like
youtube
as
phase
2,
we
wanted
it
to
be
the
creation
of
the
electronic
flying
wine,,
which
is,,
let's
say,
the
negotiation
letter
that
was
used
in
this
case
and
in
the
case
of
maritime
transport,
things
that
we
are
already
advancing
in
trailers
or
in
other
types
of
solutions
here
with
hyper
layer,.
Then
later.
Obviously
it
was
a
first
challenge,
compresses
or
let's
say
the
desire.
A
D
Be
able
to
implement
a
pilot
like
these
in
colombia
it
was
sold
to
the
plateau,
which
is
the
third
export
most
important
coffee
adorer.
Let's
say
that
it
is
different
from
the
one
that
will
come
with
valdés,
because
this
was
coffee,
unroasted,
coffee,
let's
say
excellent
coffee,
but
not
premium
coffee.
It
will
be
juan
valdez,
so
in
this
case,
more
than
more
than
the
quality
or
the
certificate
of
origin
that
They
can
also
become,.
D
Let's
say,
one
of
the
derivatives
of
the
immutability
of
going
back
and
the
transactionality
that
is
registered
in
the
blogs,
and
in
this
case
the
idea
was
to
create
an
interest,,
let's
say,
an
exchange
of
financial
data
that
will
replace
or
help
when
contributing
a
vile
of
electronic
learning.
If
you
want
to
go
to
the
second
one,
please.
D
Because
what
we
did
was
all
pilot,
we
went
to
chinchiná
caldas,
where
they
have
the
logistical
collection
of
the
plateau
and
we
spoke
with
the
operators
from
the
warehouse
Obviously.
We
spoke
with
the
owners
of
the
company
and
we
established
that
the
idea
was
what
was
the
idea
to
be
able
to
install
rombys
and
dark
first
matters
that
were
at
the
time
the
pilots
of
allot
and
with
whom
we
used
these
signals
through
transa
gsm
data
transmission,
and
the
idea
was
obviously
to
track
from
china
to
toronto,
canada
and
take
care
of
you.
D
There
were
more
than
5
600.
Obviously
we
started
from
chinchiná,
then
we
got
tobuenaventura
inbuenaventura.
We
went
to
panama
from
panama,
it
went
to
the
bahamas,
and
this
was
in
bahamas
for
a
while
and
then
went
to
new
new
york
and
then
went
to
montreal
and
finally
ended
up
in
toronto.
It
was
really
important
because,
let's
say
it,
they
took
the
data
from
all
of
the
entire
chain,
as
we
saw
it
here.
Let's
say
this
was
the
brumby
platform
that
allowed
us
to
give
all
the
data
they
took
to
record
variables,
both
temperature.
D
They
knocked
down
the
camper
variables
worrying
behring,
it's
like
how
much
manipulation
or
how
much
vibration
they
have
had
the
loads
of
coffee
and
also
the
humidity,
and
in
this
case
let's
say
that
that
helped
us
to
be
able
to
trace
the
entire
route
as
you
can
see,.
Obviously
it
goes
all
the
way
to
toronto.
For
us,
it
was
the
first
time
we
were
able
to
make
a
pilot
of
this
type
of
transavia.
D
In
fact,
there
have
not
been
many
in
the
country
and
it
was
very
important
to
understand
one
because
the
period,
let's
say
the
average
of
how
long
the
transport
would
take.
Let's
say
of
the
goods
how
long
the
average
would
take.
It
took
almost
thirty-two
to
three
weeks
a
small
stop
in
bahamas
and
in
panama
the
humidity
remained,
let's
say
the
average.
D
We
can
guarantee
that
we
can
guarantee
that
there
was
not
so
much
manipulation
of
the
loads
then,
since
we
got
to,,
let's
say,,
luckily,
in
the
containers,
well,,
let's
just
say
that
there
was
no
kind
of
interference,.
This
is
not
useful
for
what
I
was
talking
about
to
Álvaro,,
which
is
the
whole
issue
smuggling
or
fraud
customs
fraud.
Then,
in
these
cases,
because
the
technology
through
these
measurements
allows
us
to
guarantee,
it
is
and
what
were
the
challenges.
D
We
tried
with
a
useful
platform
in
his
case
it
was
landslide
and
dark
matter
had
another
parallel
platform
and
at
the
same
time,
that
data
we
had
to
register
ourselves
in
our
hyper
leinier
platform
for
it,
because,
obviously,
we
did
a
joint
work
among
its
developers
who
he
is
doctor,
steve
doctor
in
the
usa
and
australia,
and
in
our
case
we
are
our
production
development,
daniel
la
cne
malaver.
So
let's
say
this
was
done.
D
It
was
tried
to
be
done
in
real
time
and
guaranteed
guaranteed
some
milestones,
and
that
was
to
fully
trace,
let's
say
the
load
and
to
be
able
to
have
the
necessary
inputs
to
say.
Well,
we
are
going
to
escalate
this
and
we
are
going
to
go
to
yes,
The
next
level.
The
next
level
is
to
see
how
we
can
facilitate
payments
within.
D
Traceability
finance,
so
that
was,
let's
say
the
biggest
concern
in
this
case
as
before
it
was
different,
but
in
this
case
let's
say,
the
client's
biggest
pain
was
how
I
can
make
the
block
xiao
immutable
and
self-verifying
traceability.
That
knows
that
we
all
know
that
it
has
the
characteristics
of
this
protocol.
That
will
allow
me,
in
the
future,
to
be
able
to
have
much
more
accelerated
transactions
and
to
be
able
to
begin
to
make
a
gradual
replacement
of
tools.
Physical
legal
instruments
such
as
the
be
love
mail,
was
one
of
the
concerns,.
D
Let's
say,,
the
investigation
came
to
see
that
it
was
not
only
this,,
but
that
each
transport
node
has
an
actor,
an
intervening
night
helmet,,
which
requires
and
that
type
of
integration
into
the
system
there.
They
are
asking
us
about
customs
and
about
this
issue,
so
that
was,
let's
say,
one
of
the
he
pilot's
findings
require
an
integration
with
the
value
system.
In
this
case
of
fortune.
D
Let's
not
say
that
there
was
no
problem
and,
let's
not
say
the
obstacles,
because
they
were
told
that
it
was
an
experiment
that
we
are
in
a
preliminary
phase.
But
let's
say
that
they
still
talked
that
had
to
be
discussed
had
to
be
discussed
with
the
customs
authorities.
They
allowed
us
something
that
is
not
left
much.
They
allowed
us
to
be
in
the
shipment
of
the
coffee
loads
and
they
allowed
us
to
speak
with
the
authority.
D
Then,
obviously,
at
the
time
they
were
expressed,
the
need
to
carry
out
this
type
of
initiative
and
I
understand
that
there
are
several
things
at
the
public
sector.
Level,
I
know
that,
for
example,.
They
are
already
trying
to
pilot
a
maritime
'single
window'
scheme
at
the
national
level
between
various
entities,,
not
the
dnp,
even
in
the
ministry
of
transport.
Is
there
the
ministry
of
tic,
so
we
are
looking
there
the
true
mind.
D
D
If
you
want
exact
well,
there
was,
for
example,
the
data,
the
data
of
him.
The
number
of
days
he
was
stamper
and
not
that
motion
there.
As
you
see
it
is
because
there
was,
let's
say,
an
exaggerated
movement
that
is
very
key
to
the
quality
of
the
coffee,
for
example,
on
the
days
when
it
separated
well,.
D
D
Let's
say
the
degrees
of
altitude
in
which
it
was
obviously,
since
in
a
beginning,,
let's
say
an
average
altitude,
well,,
because
we
are
talking
about
the
mountain
range
of
the
axis,
the
coffee,
grower
and
later,
well,.
It
was
at
sea
level
and
did
not
return
to
medium
altitude
and
well,
the
metrics.
Let's
say
that
the
round
devices
helped
us
and
let's
say
they
made
five
humidity
alerts
and
a
temperature
alert
and
well
the
idea.
D
D
Clear
the
idea
as
they
are
talking
in
the
visa
chat
the
idea.
The
idea
is
to
create
this
type
of
initiatives
so
that
both
the
public
and
private
sectors
generate
challenges
of
integrating
artist
with
a
network
of
blogs
and
globally,.
If
you
want,,
I,
think
that
is
a
little
bit
to
the
end,
to
talk
about
the
challenges
that
I
can
find,,
there
are
several
challenges,
starting
one
with
several
competitors,.
This
is
a
sector
that
is
still
evolving,,
so
we
have
today
to
three
former
to
train
law
between
all
of
us.
D
We
know
what
you
remember:
the
elephant
in
the
room
that
nobody
can
talk
about.
There
are
other
types
of
initiatives
in
blogs
in
public
protocols
of
cryptocurrencies,
and
then
that
is
our
challenge
to
understand
what
is
going
to
be
the
dominant
system
or
the
systems
or
interoperability
between
different
systems
that
guarantees
long-
term
competitiveness.
Because,,
as
we
have
seen,,
let's
say
one
of
the
biggest.
C
D
The
devices,,
let's
say
no,,
they
are
not
at
an
affordable
price
for
Colombian
entrepreneurs,
,
much
less
as
we
see
right
now.
The
dollar
is
through
the
roof,
to
put
almost
four
thousand
pesos
so
plans
to
this
type
to
make
them
in
a
routine
business
scheme.
Assuming
this
type
of
cost
for
exporters
is
not
at
all
striking.
That
is
our
challenge,
not
only
here
in
Colombia
but
as
Álvaro
says,
and
globally,
how
to
make
these
technologies
affordable
and
at
the
and
all
over
the
world.
We
are
talking
about
that.
D
That
is
why
we
are
talking
not
only
about
artists
like
robbie
or
dark
matters
that
are
become,
but
we
are
also
talking
about
referees.
We
are
also
talking
about
qr
codes.
We
are,
we
are
understanding.
What
is
the
way
to
do
this
more
for
for
the
business
community?
Obviously,
because
we
are
here
talking
about
youtube,
but
also
for
the
governments,
because
here
it
acts
with
viruses,
and
so
that
is
how
to
finish
a
bit
the
traceability
pilot.
C
D
Your
maritime
transport
website
of
the
plateau,
as
you
will
see
through
camila,
will
expose
the
pilot
juan
valdez
had,,
let's
say,
his
different
approaches
and
shows
another
edge
of
the
blocks,
and
not
only
this
one
rist
that
can
be
applied
for
automation,
of
customs,
documentation
of
the
power
maritime
transport,
international
trade,
but
bordín
certifier
are
certificates
of
origin,
quality
certificates,
etc.
even
social
certificates
and
well,
I
would
not
love
anything
like
that.
D
C
Well
many
grades
and
2
felipe
thanks
to
the
courage,
thanks
to
the
entire
hyper
law
community
of
hyper
layer
that
is
from
here
to
camilo
to
all
to
davis
for
having
me
too
here.
It
is
a
pleasure,
as
they
told
you.
I
am
the
person
who
leads
sustainability
issues
in
the
company
in
valdés.
We
are
actually
procafecol.
C
The
company
is
a
company
of
the
coffee,
institutionality
of
the
national
federation
of
coffee
growers,
for
those
who
are
not
in
Colombia
is
a
federation
of
smart,
the
institution
with
100
years
of
history
ia
in
the
country
that
what
it
does
is
make
visible
and
accompany
these
540,000
families
to
represent
the
interests
of
the
540,000
coffee-growing
families
in
the
country.
Now
listening
to
Álvaro
and
Felipe
with
their
level
of
expertise
and
technicality.
C
I,
am
simply
going
to
show
you
from
the
point
of
view,.
If
you
will,,
connecting
with
what
Felipe
already
said
about
a
company,,
let's
say
a
recipient
of
the
service,
and
that
it
is
making
use
of
a
technology
of
nature,
what
was
the
impact
it
had
on
a
process
that
was
of
great
importance
to
us
last
year?
C
D
A
Later
we
will
have
a
reborn
experience
in
which,
through
various
activities,
we
work
by
consensus
and
leadership
and
technical
knowledge
to
improve
their
business
and
thus
guarantee
their
life
project
in
the
countryside.
We
will
continue
working
with
our
young
coffee
growers,
showing
that
today,
more
than
ever,
we
have
to
learn
it
in
a
walmex
country.
Thank.
C
C
Very
much
david.
Well,
then,
how
did
you
see
the
program?
Reborn
is
a
program
that
makes
visible
the
young
coffee
growers
of
colombia
and
We
do
the
marketing,
through
the
purchase
of
your
coffee,
of
course,
through
our
sales
channels,
and
we
also
carry
out
a
whole
process
of
strengthening
at
a
social,
technical,
productive,
environmental
level,,
going
into
detail
for
what
concerns
us.
C
Today,
I
want
to
tell
you
that
the
experience
for
us
It
was
absolutely
enriching
when
or
sale
comes
to
jim
in
libya
to
make
us
the
proposal
to
work
together
on
an
initiative
of
this
caliber
in
a
program
that
we
know
is
one
of
the
most
relevant
in
our
shared
value
strategy.
We
identify
what
we,,
unlike
the
case
of
peseta,
for
example,,
are
talking
about
finished
product.
C
The
nature
of
the
product,
could
give
it
traceability
and
lead
us
to
physical
attributes,
as
well
as
geographical
attributes,.
Let's
say
what
you
are
seeing
on
your
screens,,
but
it
also
allowed
us
to
take
you
through
a
story
and
that
consumers
could
learn
first-hand
through
the
product
of
we
had
two
editions,.
C
One
of
them
was
with
5
and
the
10
comments
that
you
heard,,
the
other
5,
were
representatives
of
the
associations
with
which
we
work,
but
there
were
5
specifically
that
were
micro-lots,
parts
of
micro-lots,
that
is,
through
a
single
farm,,
and
these
five
were
the
ones
to
which
we
applied.
All
this
technology.
C
Where
he
knew,
which
was
the
route
that
we
had
pressed
to
get
from
the
farm
to
the
moment
or,
let's
say
threshing,
and
transforming
the
coffee
to
have
a
finished
product,
I
would
like
to
be
able
to
give
an
explanation
of
the
cut
and
give
way
for
the
ship
to
continue
with
its
explanation
and
Felipe,
and
please
Felipe.
If,
after
this,
you
want
to
specify
something
from
the
technical
point
of
view
with
the
project,
super
super
welcome.
C
I
just
wanted
you
to
specify
that
for
us
this
was
an
opportunity
first
to
understand
how
aligned
the
consumer
is
with
this
type
of
technology.
We
realized
that
for
Colombia
pre
company
well-
and
this
is
important-
let's
say
that
the
entire
campaign
was
already
designed
pre-pandemic
when
it
comes
out.
C
It
actually
comes
out
already
in
a
pandemic,
but
with
a
concept
of
camps
that
was
already
previously
designed,
and
we
realized
that
the
consumer
still
had
significant
digital
barriers
in
terms
of
connectivity
in
terms
of
connecting,,
for
example,
with
a
place
that
was
that
appeared
on
our
packaging.
The
entire
route,
let's
say
pa
o
get
to
the
information,
had
opportunities.
We
had.
C
Let's
say
a
series
of
things
like
the
region
itself,
that
taught
us
a
lot
about
all
the
opportunities
that
existed
around
a
technology
is
nature,
because,
although
we
found
enormous
potential
and
like
you,
it
is
also
in
your
screens,
there
was
an
entire
repository
of
information.
There
was
a
page
where
consumers
could
see
the
certificates
where
they
could
see
the
information
on
each
of
these
coffee
growers.
The
story
of
them
will
be
absolutely
powerful.
C
Quite
high
figures
or
associated
costs
for
a
project
of
this
nature
for
a
company
like
us,,
so
I
just
wanted
to
say,
address
this,
and
it
seems
interesting
to
me
because
from
such
a
spectacular
look
as
the
one
you
just
presented
to
us
felipe
neighborhood,
we
can
also
see
the
other
place
and
he
is
a
com
or
we
who,
in
the
end,
have
the
experience
and
understand
that
there
is
a
long
way
to
go,
but
that
this
is
definitely
the
way
to
finally,.
What
is
this
space
called,
to
recognize
the
origin
of
our
food,.
D
Thank
you,
Camila,
really,,
for
the
opportunity
you
gave
us
and
secondly,
I
would
like
to
complement
in
the
sense
that,
in
this
case,
the
pilot
from
Guamal
I
think
he
is
the
only
one
who
has
done
this
sense
in
the
background,.
What
was
wanted
was
not
to
certify
traceability,,
let's
say
with
a
purpose
such
as
that
of
the
trade
finance
as
I
said
it,,
but
what
was
wanted
was
to
generate
a
social
certificate,
which
was
young,
peasants,,
young,
coffee,
growers,
and
see,.
D
Let's
say,
the
possibility
that
it
could
become
a
certificate
of
origin
with
a
premium
quality
certificate,
there
are
premium
coffees
from
a
very
high
section,.
They
are
coffees
in
the
most
expensive
cafes
in
the
world,
and
Colombia
has
some
of
those
types.
So
what
was
pointed
out
by
us
in
human
and
obviously
the
sale
was
let's
begin
to
investigate
about
this
type
of
coffee,
the
most
expensive
coffees
and
how
we
can
certify
them
in
blogs
throughout
the
chain.
D
Juan
valdez
had
something
very
important,
and
that
was
we
began
the
traceability
record
from
a
previous
logistics
node
in
the
In
the
case
of
the
plateau,
we
arrived
at
the
thresher
and
there
we
were
already
there.
There
were
a
lot
of
coffees
from
many
places
that
were,,
let's
say,,
being
agglomerated,.
In
this
case,
we
went
directly
to
the
lime,
to
the
farm,.
We
spoke
with
the
coffee
growers,.
We
showed
them
the
people,.
Let's
say
that
they
understand
basic
basic
notions
of
what
is
happening.
D
D
So,
to
finish,
it
seems
to
me
that
in
the
local
market,
the
perfect
love
that
is
another-
let's
say
the
hip
is
doing.
Let's
say
something
similar
I
know.
Let's
say
the
same
federation
has
come
with
several
different
traceability:
pilots
with
blogs
and
various
providers,
starting
with
ibm
and
fat,
and
many
of
us
who
are
here.
Let's
say
we
are
moving
in
the
ecosystem,
so
at
least
the
creation
of
a
sector.
D
D
You
already
know
the
same:
if
in
uganda,
rwanda
burundi
in
ethiopia,
in
all
the
capi
countries,
You
are
in
Kenya,
all
the
consulting
countries,,
we
already
know,,
it
is
Vietnam,,
surely,
and
listen,.
This
is
a
race
itself,,
but
this
is
also
a
race
to
see
who
can
make
their
logistics
chain
networks
more
sophisticated,
and
well,.
I
think
that,
for
me
it
was
very
important,.
D
It
is
important
to
understand
that
the
obstacles
remain,
you
have
to
understand
and
they
are
talking
in
the
chat
with
financing
the
barriers
continue,
that
is,
the
barriers
in
Colombia
to
finance
this
type
of
em
The
achievements,
continue,
yes,,
but
the
need
also
continues,.
The
economic
potential
continues.
,
I
am
sure,
and
with
students
finishing,
I
am
sure
that
at
the
level
of
economic
impact,,
the
cost
in
about
5
or
10
years
that
Colombia
will
generate
not
implementing
the
technologies.
D
From
now
on
at
a
national
level
is
going
to
be
much
higher
than
generating
some
pilot
programs
to
start
implementing
this
to
achieve
an
accessible
or
affordable
model
of
a
business
model
that
we
can
really
replicate
and
then
with
it
they
would
go
up
and
yes,.
Why
really
career?
Well,
yes,
it
has
already
started
in
switzerland.
It
has
already
started
nothing.
Clearly
they
are
countries
with
different
economic
realities,
but
well
in
xeneize.
The
challenge
is
left
behind.
For
me,.
B
Thank
you
very
much
felipe
and
thank
you
very
much
camila
and
just
to
add
a
small
point.
What
felipe
just
said,
The
beauty
of
these
exponential
technologies,,
both
blogs
and
even
the
types
of
the
two
devices
from
Haiti,,
is
that
the
def
The
initiation
of
exponential
technology
by
itself
implies
that
the
growth
rate
is
usually
in
double
digits
per
year,
but
at
the
same
time,
that
the
cost
is
usually
reduced
by
half
with
each
passing
year,
and
that
is
not
to
be
overestimated.
That
is
a
reality
that
we
we
are
seeing.
B
The
costs
are
not
the
same
when
we
started
to
implement
this
in
2017
2018
than
those
we
have
today,,
either
yuty
devices,
or
even
at
the
level,,
let's
say,,
of
the
nature
of
block
change,.
So
it
is
true
that
the
costs
are
there
and
yes,
it
is
true
that
they
must
be
taken
into
account
and
that,
in
certain
circumstances
they
can
represent
friction.
B
Decentralized
data
provides
a
lot
of
value
as
a
first
step.
The
first
value.
It
provides,
is
therefore
having
a
reliable
database
where
those
information
points
that
were
not
even
visible
before
are
suddenly
visible,
and
also
having
an
organized
system
in
which,,
given
the
nature
of
block
change,
because
they
are
reliable
not
from
a
starting
point.
B
B
For
exporters
and
helps
reduce
costs
in
terms
of
the
requirements
that
are
needed
in
terms
of
reporting
to
be
able
to
export
the
product,.
So
a
digital
solution
like
this
automates
a
lot
of
the
requirements
and
also,
as
we
have
said,
it
provides
them
in
a
much
more
reliable
way
and
well
for
To
finish
and
see
a
bit
of
the
main
data
associated
with
this
project,.
It.
B
I
would
like
to
add
very
quickly
that
we
also
have
projects
that,
obviously
for
a
matter
of
time.
We
are
not
going
to
present
here
today,
but
there
are
many
public
private
partnerships
that
are
emerging
in
the
sector
and
we
have
four
of
them
today.
In
spain,
perhaps
the
most
relevant
would
be
with
the
spanish
fishing
sector.
B
That
today
of
today
represents
21
million
Americans
of
millions
in
terms
of
revenue,
and
we
have
another
also
with
the
logistics
sector,
and
we
also
have
another
one
with
products
derived
from
milk,,
obviously
all
of
them
in
the
food
or
transport
sector
which,.
As
we
have
said,
before,
seem
to
be
the
first
industries
that
feel
the
need
and
also
see
the
return
on
investment
of
implementing
this
type
of
technology,.
B
The
beauty
of
this,
as
Felipe
already
said,,
is
that
it
also
represents
a
very
important
competitiveness
for
the
industry
and
for
the
country
at
the
level
of
differentiation
at
the
level
of
ensuring
the
quality
of
the
product
at
the
level
of
being
able
to
explain
the
history
of
the
product
as
Said,
camila
and
all
that,.
The
final
consumer
appreciates
it
more
every
day
and
every
day
is
also
willing
to
pay
more
to
have
the
certainty
that
what
they
are
being
sold
and
what
they
are
being
explained
is
real,.
B
A
Thank
you
very
much
alvaro
felipe
cambia.
Your
presentation
was
impeccable.
I
can
steal
15
minutes
of
your
time,
so
that
we
can
have
some
questions
and
naturally,
as
we
have
realized
this
world
of
blogs
in
has
technical
connotations,
which
continues
to
be
one
of
the
edges
and
how
the
challenges
to
be
solved
have
social
connotations
due
to
the
impact
that
these
initiatives
generate
in
the
communities
as
new.
A
D
Well,
nothing
I
think
that,
first
of
all,
it
is
important
to
understand
that,
especially
in
Colombia.
Well,
I
speak,
let's
say
from
here
with
the
queue
with
the
company
much
freer,
because
we
were
aware
that
we
started
in
a
period
a
stage
that
was
going
to
be
kind
of
challenging
in
the
sense
that
we
are
going
to
be
the
first
women
or
the
first
pioneers
of
a
couple,.
We
have
many
of
us
who
are
here,,
but
we
really
did
not
become
more
than
I.
Don't
know,
that
is,
a
thousand
providers
of
these
and
it.
C
D
Still
an
economic
sector
that
is
growing
and
is
maturing
in
our
case,
the
support
of
the
policy
of
carrying
out
the
pilots
was
how
to
make
ourselves
known.
It
was
the
most
important
thing
at
the
time
how
to
start
this
period
of
evangelization,
and
now
we
have
seen
that
we
have.
We
have
seen
everything
we
have
seen
how
the
industry
has
been
able
to
enter,
how
it
has
had
to
rethink
ibm
itself
had
to
rethink
its
strategy
here
and
this
In
this
way,.
We
have
seen
that
we
are
constantly
evolving
and
what
we
have
done.
D
We
know
that
at
first
this
is
difficult
to
understand,
for
example,
the
center
of
the
fourth
industrial
revolution
in
Colombia,
because
it
is
in
this
process
of
creation,
its
arts
and
its
policies
are
not
yet
articulated.
Until
now,
a
The
theme
of
large
companies
for
this
type
of
company
has
not
yet
come
out
in
Bogota,,
for
example,
so
we
have
found
that
both
the
crypto
community
and
the
international
community,
this
type
of
implications
or
consequences,
is
much
greater
if
I
even
talked
with
colleagues
and
mediums,
but
well
the
pilot.
Well,
what
happened
to
the
pilot?
D
If
people
here
still
see
everything,
let's
say
the
importance
and
the
implications
of
creating
this
on
a
large
scale
as
we
see
it,
sale
and
obviously
he
could
speak
much
better.
Álvaro
has
had
the
opportunity
to
create
pilots
in
several
countries,
which
is
what
gives
him
that
trajectory
and
that
possibility
of
having
something
more
in
the
medium
and
long
term,,
obviously
having
their
headquarters
in
California,
where
they
can
obviously
receive
support,,
so
here
in
Colombia,.
My
conclusion
is
that
the
ecosystem.
B
D
B
D
In
its
early
stages
in
all
sectors,,
all
of
us
from
all
the
states
that
are
doing
this
have
experienced
it,
and
really
we
have
to
wait
a
bit.
We
have
to
keep
the
developments,
for
we
have
to
wait
a
little
bit
that
technology,.
Let's
say,
really
means
it
occurs
in
the
business
community.
Sadly,
because
I
say
it
because
Dante
is
our
business
community,
one
has
several
barriers
right
now
in
a
very
high
liquidity
barrier
in
all
sectors
of
the
economy,
and
with
that
the
Colombian
business
community
will.
C
D
There
is
not,,
let's
say,
a
conversation
as
Álvaro
said,
and
public
privates
from
the
public
and
private
sectors
told
him
that
he
should
see
here
then,
because
we
consider
that
even
that
fight
still
has
to
be
done.
It
is
better
to
do
it,
a
little,,
perhaps
having
those
nodes,
our
chains
in
a
place
or
in
an
ecosystem
where
it
is
developed
developed.
So
that
later
we
can
bring
it,,
let's
say,
in.
D
Way,,
as
I
was
saying
in
the
case
of
the
coffee
growers,
and
with
this
it
ended,
I
think
it
will
be
literal
when
the
Colombian
coffee
growers
see
that
the
African
coffee
growers,
as
Álvaro
is
showing,
and
many
more
initiatives.
What
about
nestlé?
There
are
good
euros.
Lady
gaga,
green
digital.
There
are
more
extractive
beach
sales
in
china
and
when
consumption,
the
colombian
coffee
grower
says
see
that
the
african
coffee
grower
is
doing.
This
is
applying
and
the
vietnamese
that
one
not
only
already
beat
us
in
position
of
the
most
coffee-producing
country.
D
If
not,,
let's
say,,
it
has
a
possibility
of
implementing
a
greater
technology
capital
when
it
sees
that
it
happens,
that
its
direct
competitors
implement
the
technologies
and
are
directly
integrated
into
the
main
nodes,,
which
is
Sweden,
Germany,,
the
United
States,.
Even
there
it
is
that
Unfortunately
,,
the
Colombian
company
is
not
going
to
say
now
if
we
are
going
to
get
involved,
because
now
we
are,
you
have
to
be
in
the
future,
and
now
you
have
to
be
in
the
korda
players
solution
and
you
have
to
be
in
this
hard
and
light
solution.
D
D
We
have
to
wait
until
we
really
say
the
technologies
are
mature
elsewhere,
so
that
the
cow
company
is
willing
to
really
invest
a
large
amount
in
this
type
of
solution
and
obviously
for
the
government
to
visualize
and
see
what
blogging
is,
I
do
not
understand
and
I
know
that
in
the
center
of
the
fourth
revolution,
industrial
weight
and
we
participated
in
a
table
last
year
and
ancestor
of
which
was
blogs,
johnny
and
logical
and
kaymer
logistics
chain.
Several
who
are
here
ibm
also
participated
and
I
know
that
they
are
making
way
s
towards
there.
D
D
D
Nations
exporting
in
Colombia
are
going
low
and
pavia,
and
this
is
the
truth
that
what
serves
them
the
country
needs
sophisticated
exports
and
strengthen
its
supply
chains.
That
is
the
future
and
I
am
not
present.
Points
is
that
it
is
what
the
other
countries
really
at
this
moment
will
be
investing
money
so
well.
That
is
a
bit
of
my
learning
from
here,
obviously
working
from
Colombia.
Clearly,
let's
say
that
our
alliance
with
penta
has
been
key
to
maintaining
that
delius
continuity.
D
D
There
is
much
more
than
me
here
in
colombia
that
there
is
a
lot
of
variety
of
premium
coffees.
Each
one
has
its
specificity
and,
depending
on
the
region,
the
thermal
floor,
so
many
possibilities
that
we
have
here.
Well
then,
in
the
long
run,
That
is
what
we
are
going
to
bet
on
and
I
am
sure
that
in
the
next
few
years
the
country
will
hopefully
do
it,
and
that
is
what
I
said,.
Well,
hopefully,
it
is
not
too
late,.
C
Does
Thanks,
I
really
won
very
short
and
with
him
I
am
not
leaving.
Thanking,
you
Camilo,
and
everyone
on
the
forum
for
the
space
that
seemed
wonderful
to
me.
I
simply
wanted
to
mention
that
the
only
way
we
have
to
continue
these
initiatives
is
first
as
consumers
and
as
As
consumers,.
We
ourselves
value
and
recognize
traceable.
Products.
I
believe
that
this
is
beginning
to
generate
a
market,
because
it
is
that
this
sense
with
which
we
find
ourselves
as
companies,
and
that
is
that
we
make
investments
and
bets
that
are
absolutely
wonderful.
C
But
when
we
face
a
market
that
we
still
do
not
know,,
it
is
a
market
that
is
quite
reluctant
to
pay
for
this
type
of
benefits,,
so
it
continues
being
a
niche,
well
niches
in
that
is
not
a
market
niche
and
in
the
end,
you
have
a
group
of
people
that
you
are
going
to
serve,
but
in
the
end
you
are
not
necessarily
making
a
product
for
a
niche.
Although
we
have
a
line,
that
is
our
monster.
Our
coffee
is
premium,
and
this
is
a
coffee,,
let's
say,,
with
some
very
powerful
social
attributes,.
C
What
is
fundamental
is
to
be
able
to
have
a
market
that
responds
more
and
more
to
this,
and
how
are
we
going
to
do
it
ourselves?
As
consumers
who
are
here,
there
are
250
people
who
are
here
50
people
who
are
here
every
time
we
look
for
a
product
and
we
recognize
a
product
that
has
traceability,
because
it
is
a
project
that
we
chose
above
the
rest.
That
is
the
first
thing.
C
C
We
have
to
maintain
thanks
for
these
spaces
that
are
so
valid,
because
It
is
what
allows
it
to
continue
infecting
not
only
the
connoisseurs,
but
also
those
who
suddenly
read
this,
the
indigenous
as
wii,
I
am
going
to
enter
perfect
measures
so
that
it
is
treated
and
in
the
end,
all
this
is
building
and
adding
and
adding
and
adding,
I
think
that
is
part
of
the
culture
that
we
have
to
develop
and
now
to
close
my
exhibition
and
with
that,
once
I
thank
everyone
and
I
will
have
to
retire.
It
is
common.
C
Through
these
initiatives,
a
film
is
also
being
generated.
I
said
I
said
there
is
already
a
concern
on
the
part
of
the
private
sector
and
For
example,
from
the
coffee
institution,
as
he
said,.
There
are
countless
initiatives
that
are
not
just,,
let's
say,,
the
one
that
we
develop,
We
developed
procafecol
with
people
with
Malick,,
but
rather
they
have
come
and
continue
to
grow,
we
too,
right
now
we
are
going
to
continue
with
another
traceability,
initiative,
a
little
bit
more
far-reaching,
with
a
little
bit
of
a
step.
Back,,
let's
say
from
the
time
of
the
farms,.
C
It
is
going
to
be
a
process
of
traceability
in
the
crop
itself,
so
notice
that
we
remain
absolutely
connected
and
committed
to
this
type
of
technology
and
I
agree
with
Felipe
I.
Do
not
think
it
will
be
too
late,
because
in
any
case,
in
the
end,
it
is
a
trend
that
is
going
to
show
its
benefits
and
it
will
be
more
and
more
tangible.
C
A
Much
camila,
thank
you
very
much
for
your
participation
in
this
event
and
the
strength
to
know
that
you
have
4
of
the
Latin
American
hyper
letter
tram.
We
want
to
continue
knowing
the
different
cases
of
use
that
a
valdés
has
and
I
already
know
that
you
have
to
retire.
Thank
you
very
much
that
you
are
very
well.
Thank
you
very.
D
B
What
you
felipe
and
camila
anticor
I
think
they
have
given
me
very
good
points,
if
perhaps
I
would
complement
a
little
by
adding
that
there
are
things
that
can
be
done,
for
example,.
We
have
seen
that
going
to
associations
that
represent
a
type
of
industry
is
often
much
more
effective
than
going
to
different
companies,.
B
Let's
say
individual,
that
is,
for
example,,
targeting
the
fishing
industry
directly
through
fishing
associations
or
targeting
the
wine
association
directly
in
the
case
of
wine,
by
the
transport
association
in
the
case
of
transport,,
etc.
because
they
understand
very
well
the
penguins
that
have
the
different
companies.
They
represent,
understand
m,
very
well,
let's
say
what
is
needed
and
how
it
can
add
value,
and
then
they
can
become,
say,
the
sponsor
of
the
first
drivers
or
even
permanent
solutions.
B
B
Today
we
can
offer
a
solution
that
is
purely
based
on
use
and
if
it
is
not
use
because
you
do
not
pay,
if
you
use
more,
you
pay
fractionally
according
to
what
is
used
more,
and
in
that
sense
it
is
not
at
all
different
from
a
cloud
solution,
not
how
much
more
confusing,
because
the
more
you
pay
in
the
cloud
and
the
less
you
comply
with
everything.
This
later,
the
less
you
pay
and
the
more
services
you
add
and
and
so
on,
and
so
it
works
is
not
proportional
to
the
use
granted.
B
In
that
sense,
very
significant
steps
have
already
been
taken
when,
when
you
are
so
solutions
started
used
to
have
a
very
high
cost.
In
the
case
of
we
will
mention
companies
in
particular,
but
in
the
case
of
certain
competitors
we
saw
it
around
350
thousand
dollars
of
initial
payment
investment
to
start
developing
the
traceability
solution.
B
Then-
and
this
puts
into
perspective
the
evolution
that
the
cost
has
had
and
that
the
cost
is
having
so
add,
let's
add
to
that
a
initial
cost
of
about
250
dollars
to
pay
for
use,
because
the
barrier
to
entry
has
been
lowered
very
significantly
and
finally,
because
of
aspects
that
felipe
and
camila
also
commented
on.
It
is
also
important
not
to
find
where
you
can
public
private
partnerships.
B
Let's
say
that
they
recognize
the
value
that
This
therefore
has
at
the
industry
level,
at
the
company
level
and
at
the
country,
and
that
is
always
important,
but
this
is
something
that
in
one
way
or
another
cannot
be
stopped
because
if,
for
example,,
Felipe
and
I
have
two
competing
companies,,
but
Felipe
decides
to
use
artificial
intelligence,
and
my
company
decides
not
to
use
it,.
Everything
else
remains.
The
same.
Felipe's
company
is
going
to
take
us
out
of
the
market
because
they
are
going
to
have
a
lot
more
productivity.
B
B
The
same
is
with
this
block
change
solution
in
the
field
of
logistics.
Companies
that
implement
this
type
of
solution
in
their
logistics
will
have
much
more
intelligence
and
lower
costs
over
a
long
period
of
time,
time,
older,
raven
and
two
etcetera,
etcetera
and
will
eventually
eat
up
competing
companies
that
don't
implement.
It
is
the
same
thing
we
have
seen
throughout
history.
B
It
is
a
technology
that
necessarily
ends
up
being
implemented,
and
this
is
one
of
them
and
then
simply
to
The
final
consumer,,
especially
the
new
generations,,
gives
much
more
importance
to
where
their
product
comes
from,
to
what
the
quality
of
that
product
is,,
so
that
product
has
had
fair
trade
and
many
other
attributes,
to
give
an
example,
I
have
been
here
for
11
years,
In,
the
United
States,.
There
are
supermarkets
that
only,,
let's
say,,
sell
products
that
meet
these
types
of
requirements.
They
literally,
do
not
sell.
B
in
products
that
do
not
meet
these
requirements,
and
that
is
because
there
is
an
existing
demand,
particularly
from
millennials
and
those
who
come
from
behind.
Who
demand
those
types
of
attributes,
and
the
next
logical
step
is
to
demand
those
types
of
attributes
in
a
demonstrated
way,
and
that's
where
the
blog,
without
his
country
in
crisis,
ability
plays
a
fundamental
role.
A
How
do
you
see
the
adoption
of
blogs
jane,
as
you
see,
I
am
in
five
years
as
an
alternative
or
with
an
obligation
and
I
think
that
you
have
given
us
a
vision
of
that,
felipe,.
But
what
do
you
think,?
What
advice
would
they
give
us
in
general
about
blogs,,
jane,
and
blogs,
and
not
applied
to
traceability?.
D
D
Trade
finance
solution
is
great,,
which
is
another
topic
to
be
seen
closely
related
to
this,,
more
related
to
the
topic
of
the
visit,,
such
as
payments
from
suppliers
and
how
they
can
be
leveraged
through
a
blog
network
and
I
know
that
pilots
are
already
beginning
to
be
implemented
in
france
in
switzerland-
farmer
connect,
which
is
a
state
of
switzerland,
is
already
very
famous
because
they
are
already
doing
it.
Has
its
has
its
roster,
which
is
in
a
roster.
There
is
in
its
cafe
its
coffee,
its
caffeine
and
through
the
roadster.
D
It
generates
the
incentives
for
people,
let's
say
to
implement
the
technology,
then
we
talked
to
them
and
what
they
said.
Look.
What
we
are
saying
is
the
roaster
can
finance
the
implementation
of
the
technology
in
the
field,
and
they
did
that
in
in
brazil,
a
community
with
the
brass
coffee
association
and
a
specific
party
in
a
brazil
state.
They
did
it
like
that.
D
Then
what
happened
the
cost
of
implementation,
they
use
ibm
solution,
the
cost
of
implementation,
they
transferred
it
to
the
toaster
and
the
toaster,
and
he
said,
look
They
are
asking
me
as
seers,
and
Álvaro
and
the
markets
here
in
the
supermarkets
in
Europe
and
in
the
United
States
consist
of
East
West,.
They
ask
us
that
the
products
they
are
certified
fair
trade,
the
social
product.
Well,
there
is
no
law
because
it
is
law
by
force,
which
is
that
they
do
not
put
children
to
work.
D
Well,
everything
is
the
product
that
gives
us
that
I
need
it.
We
know
that
in
brazil
we
know
that
in
colombia
we
know
that
in
peru
the
people
are
not
going
to
get
out
of
nowhere
as
Álvaro
said
and
I
don't
even
know,
60
thousand
dollars
at
the
time.
Last
year
ancestor
we
are
talking
about
those
prices
that
the
roaster
can
pay
for.
D
D
It
is
not
to
create
from
being
a
more
important
in
the
reality
that
here
we
obviously
in
registered
blogs,
had
a
very
good
stage
that
in
2017
2016,
but
the
solutions
are
already
there.
The
leading
solutions
are
already
created.
So
what
you
have
to
do
is
facilitate
the
holding
towards
this
type
of
solutions
and
I
think
there
is
potential
for
many
people
for
local
suppliers.
International
suppliers
with.
D
We
have
made
no
competitive
advantage
that
people
look
down
on
African
producers.
They
are
more
integrated
into
blogging
solutions
in
Germany
mania
in
Switzerland
than
us,
and
I'm,
not
just
talking
about
us,
Colombia,,
we're
talking
about
Peru
itself
in
one
of
Guatemala,,
don't
even
tell
the
Vietnamese
producers,
so
in
the
long
run,
I
think
that
if
Colombia
is
maintaining
its
third
place,,
which
was
second
place,
it
already
vietnam
profits
from
it,
it
passed,.
D
It
goes
to
almost
a
decade,
that
third
place
with
coffee
products
must
make
these
implementations,
these
options
from
now
on,-
and
this
applies
to
all
the
agricultural
products
that
are
in
Colombia,,
not
only
this
one,.
We
are
talking
about
the
fruit
in
the
magnifying
glass,
the
passion
for
all
the
avocado.
All
the
agricultural
products
in
Colombia
must
be
migrating
there,
because
all
its
competitors,
the
Mexican
avocado,
are
already
that
at
walmart,
consultrans
I
am
sure
of
the
avocado
from
another
place.
If
it
is
not
integrated,
they
are
making
pilots.
D
When
we
finished
this
pilot,
we
we
realized
that
in
africa
there
were
about
20
pilots
in
vietnam.
There
were
more
than
ten
pilots
only
vie
tnam,
yes,
and
we
obviously
have
that
responsibility
that,
at
some
point
that
visibility
will
reach
the
business
community
that
there
has
been,
and
it
shows
that
we
have
almost
six
pilots
counting
each
particular
transability
of
juan
valdez
and
the
pilot
of
the
plateau.
So
we
are
not
behind
at
the
level
national
but
well.
B
B
This
guarantee
solution
is
going
to
be
a
requirement,,
so
I
think
a
next
step
that
we're
going
to
see-
probably
not
in
the
next
two
years,,
but
eventually
In.
This
decade,
there
are
going
to
be
consumer
organizations
from
different
industries,
and
even
the
regulators
are
going
to
start
pushing
for
this
to
be
the
de
facto
standard,
simply
because
of
everything
it
contributes
and
well,.
B
In
that
process
there
will
be,,
like
all
of
our
lives,,
those
who
decide
to
adopt
it
and
those
who
decide
to
die
and
be
eaten
by
the
competition
that
has
much
more
superior
competitive
advantages,
and
it
will
be
over
being.
As
we
have
said,
the
entry
barriers
are
even
from
a
price
point
of
view
today.
This
can
begin
to
be
implemented
in
a
very
basic
way
from
250
dollars,
plus
subsequent
consumption,
and
this
will
probably
continue
to
be
reduced
in
the
coming
months,
in
course
of
years.
A
Perfect
industrial
fabric,
álvaro
I,
am
infinitely
grateful
to
you
on
behalf
of
felipe
and
iván
sale,
human
league
camila
de
juan
valdez.
We
extended
a
little
more
time
initially
planned,
but
naturally
these
conversationalists
are
quite
enriching
is
where
we
realize
that
this
adoption
technology
understanding
challenge
the
whole
concept
of
learning
by
giving
ourselves
the
opportunity
to
do
a
pilot
to
realize
what
we
should
do
to
follow
the
trend,
as
you
said
so
well
felipe.
A
Normally,
we
look
very
over
our
shoulders
at
africa
and
asia
and
they
are
giving
us
a
surprise
in
this
issue
of
traceability
and
well
many
other
industries
to
all
the
people
who
accompanied
us
to.
Thank
you
infinitely
for
the
name,
the
hyper
letter
latinoamerica.
We
extend
an
invitation
to
you
to
continue
telling
us
about
the
progress
of
your
projects
than
others.
Initiatives
have
to
count
on
this
community
for
what
is
within
our
reach
and
I.
Do
not
know
if
you
have
any
last
words
Felipe
Álvaro.
A
A
D
Say
to
show
expose
what
we
have
done
and
want.
It
has
been
easy,
as
we
all
are
aware
here
in
Latin
America,
but
well
exactly
there
as
a
person
said
to
choose
to
die,
I,
think
that
a
be
our
motto
and
the
people
we
make
made
of
the
blogs
and
our
passion,
Well,
quickly,
I,
am
also
a
political
scientist,,
a
lawyer,.
But
the
truth
is
that
I
made
my
passion
and
became
a
project
manager
of
cryptocurrencies
and
of
the
blog
without
permission,
and
that
is
what
I,
want.
D
I
am
going
to
the
United
States
to
study
that-
and
it
will
continue,,
let's
say
with
the
scalability
of
We-
have
already
found
an
expertise
in
this
type
of
project,,
an
expertise
that,
to
put
it
that
way,
I
am
sure
you
also
know,.
We
have
also
paid
to
learn
a
lot,,
but
the
knowledge
that
we
have
at
this
moment
is
surely
the
only
specific
industry
that
we
have
done
as
pilots
is
very
great,,
let's
say
globally
speaking
is
we
are
in
a
good
standard
that
we
obviously
lack
the
maturity
of
the
market.
D
B
Likewise,
As,
you
said
that
I
clean,.
Thank
you
very
much
for
having
us
here
today,.
Also,
thank
you
very
much
to
all
of
you
who
have
attended,.
You
have
already
been
with
us
today
and
well,
simply
to
emphasize
what
Felipe
has
said
that
for
anything
in
which
we
can
help
or
anything
in
where
we
can
talk
or
resolve
any
type
of
questions,
doubts,
curiosities,.
We
are
here,.
B
A
And,
look
at
all
that
you
say,
Álvaro,,
because
we
are
aware
that
understanding
blogs
is
no
longer
easy,,
but
it
is
always
important
to
be
curious,
Felipe,
to
find
that
passion
and
realize
how
we
can
promote
or
participate
and
be
part
of
this
community.
I
invite
you
to
follow
us.
accompanying
us,
because
in
communities
we
also
managed
to
generate
this
change.
I
hope
you
join
us
in
future
events
that
you
have
an
excellent
afternoon-evening,
depending
on
where
you
have
connected
that
you
are
very
well
everyone
see
you
later.