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From YouTube: Introducing Palm NFT Studio
Description
A presentation hosted by Hyperledger's Media and Entertainment Special Interest Group on July 13, 2021 featuring Matt Mason, Chief Content Officer at Palm. Palm NFT Studio collaborates with creatives, artists, marketplaces, and rights holders to bring projects and platforms into the Palm ecosystem. The Palm ecosystem was designed from the ground up to be as flexible as artists are creative. Today, we are making NFTs easier and more efficient to use with an Ethereum sidechain, and have a roadmap to decentralize over time.
To learn more about Palm, check out their site at: https://palm.io/
To get involved with the Media and Entertainment Special Interest Group, find out more at: https://wiki.hyperledger.org/display/MESIG/
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A
B
Welcome
everybody
to
another
presentation,
another
get
together
for
the
or
with
the
hyperledger
special
interest
group
in
the
area
of
media
and
entertainment.
So
today
we
have
with
us
both
on
zoom
and
also
streaming
live
on
youtube.
Mr
matt
mason
who's
chief
content
officer
over
at
palm
nft
studio,
which
is
certainly
one
of
the
more
intriguing
and
adventurous
players
in
the
nft
space.
B
You
may
have
noticed
in
recent
news
that
they
have
at
very
least
three
major
projects
on
the
go.
The
one
that
has
attracted
most
attention
even
in
the
mainstream
press
is
the
apparently
long-standing
project
with
damian
hurst,
the
british
artist,
who
sometimes
listed
as
the
wealthiest
living
artist
on
the
planet,
which
may
or
may
not
be
true,
but
he
has
a
a
project
with
these
guys
called
the
currency
which
is
connecting
nfts
to
a
limited
series.
I
think
of
10
000
prints
is
that
correct,
matt.
B
B
Excellent,
so
some
of
you
might
have
seen
back
in
the
mid
90s.
I
think
the
warner
brothers
crossover
so
the
animated
slash
live
action.
Family
cartoon,
with
michael
jordan,
which
now
has
is
in
a
reboot
or
a
remake,
or
a
continuation
with
lebron
james.
So
there
are
nfts
in
that
area
of
animation
and
I
think
you
guys
are
also
dipping
your
toe
into
collectibles
with
major
league
baseball.
C
Yeah,
the
major
league
baseball
announces
they're,
going
to
be
running
exclusively
on
palm
on
a
on
a
new
platform
running
on
called
candy
digital,
which
is
is
a
new
platform
from
galaxy
digital
fanatics,
which
is
the
largest
merchant
sports
merchandising
company
in
the
us.
I
think,
and
gary
vaynerchuk
of
the
three
founding
partners
there
but
yeah.
That's
one
of
many
new
platforms
launching
on
palm.
C
Thank
you
great.
I'm
gonna
share
my
screen
and
I'm
gonna.
I'm
gonna
run
through
a
quick
sort
of
high
level
presentation.
Can
everybody
everybody
see
this
slide
deck
so
so
palm
was
started
around
a
very
a
very
basic
but
pretty
profound
idea,
and
that
is
that
the
blockchain
is
going
to
become
a
creative
medium,
and
this
is
really
the
sort
of
future
that
we
are
we're
starting
to
scratch
out
with
with
nfts
in
2021.
C
We've
thought
about
the
blockchain
as
as
cryptocurrency
it's
defy,
but
but
what
nfts
are
really
starting
to
show
is
that
the
blockchain
can
be
a
paintbrush.
It
can
be
a
building
block,
it
can
be
an
open
door
into
a
new
story
world
and-
and
we
really
are
thinking
about
the
sort
of
future
of
art
and
distribution
as
the
most
powerful
form
of
fan,
engagement
that
we've
ever
seen
and
a
revolutionary
force.
C
C
One
of
the
co-founders
and
ceo
dan
was
leaving
the
protocols
group
of
consensus,
leading
the
largest
team
of
devs
working
on
ethereum,
two
and
and
really
started
to
see
that
what
was
happening
with
with
the
with
the
nft
space
in
in
earlier
this
year
was
was
you
know
a
a
tipping
point
for
one
of
a
better
term
in
terms
of
people,
understanding,
crypto
and
and
and
dan's
idea
was
well
hang
on.
We've
got
this
amazing
software.
C
This
enterprise-grade
stack
a
consensus,
that's
powering
all
of
d5,
it's
powering
mastercard
and
ubs,
and
microsoft
and
many
other
businesses
we've
solved
the
scalability
problem.
If
you
take
that
software
and
you
pair
it
with
a
different
consensus
mechanism
to
solve
for
the
sustainability
problem,
then
you've
solved
for
most
of
the
things
that
people
right
now
are
struggling
with
when
it
comes
to
nxts,
namely
scalability
and
sustainability,
and
this
has
sort
of
led
people
to
develop
on
different
chains.
C
It's
already
on
ethereum,
and
if
you
look
at
the
layer,
2
solutions
on
ethereum
they're,
also
trying
to
solve
for
scale
right
now
and
they're,
not
necessarily
building
specifically
for
entities.
So
the
idea
behind
palm
was
kind
of
twofold.
We
can
create
a
new
network
optimized
for
nfts
that
are
operating
as
a
side
chain
on
ethereum
that'll
be
99,
more
energy
efficient
than
the
the
current
product
work
system.
That
ethereum
is
using,
and
then
we
can
build
this
nft
studio
as
well.
C
This
collective
of
of
artists
of
entrepreneurs,
people
in
the
fine
art
business,
the
entertainment
business
who
who
came
together
and
and
really
want
to
think
about
this
idea
of
the
blockchain
as
the
medium-
and
you
know-
that's
that's
a
super
floppy
thing
to
say,
but
what
it
actually
means
is
we
can
start
thinking
about
the
really
hard
problems
of
nfts
right
now.
All
of
our
competitors
are
either
solving
for
sustainability
or
scalability,
or
both
and
they're
building
to
solve
that,
because
we
have
out
of
the
box
software
from
consensus.
C
That's
already
solving
those
two
things.
We
can
start
to
think
about
the
really
important
questions,
such
as:
what
is
an
nft?
What
does
an
nft
mean
in
music?
What
does
it
mean
in
fine
art?
How
do
you
use
it
to
do
social
engagement,
like
we
did
yesterday
when
we
partnered
with
nifty
and
warner
brothers
to
release
90
000
space
jam
entities
that
were
available
for
a
tweet
or
for
signing
up
to
the
nifty's
platform
like
how
do
you?
How
do
you
do
things
like
that?
And
what
does
social
engagement
look
like
with
nfts?
C
How
do
you
let
artists
really
play
with
the
idea
of
physical
and
digital
with
a
a
large-scale
project?
The
way
damien
hurst
is
going
to
do
tomorrow
when
he
launches
the
currency.
So
this
is,
we've
really
been
unable
to
start
asking
some
hard
questions
about
nfts
and
to
create
some
really
really
elegant.
What
we're
kind
of
thinking
of
as
concept
cars.
You
know
we
feel
like
2021,
we're
in
the
horseless
buggy
stage
of
the
nft
industry,
so
we're
we're
referencing
the
industry
that
came
before.
C
Nobody
really
knows
what
a
car
is
yet
and
we
want
to
build
concept
class.
We
want
to
build
really
cool
social
objects
across
different
mediums
and
different
verticals,
designed
for
different
audiences,
that
that
bury
crypto
complexity,
but
make
really
really
interesting
use
of
the
blockchain.
So
they
can
appeal
to
everybody,
whether
they're
crypto
native,
and
they
they
like
the
the
design
of
what
we're
doing
or
whether
they're
just
a
fan
of
the
the
franchise
or
the
artists.
C
You
know
whether
that's
royalties,
whether
that's
staking
nfts,
would
that's
matching
new
ways
to
fractional
ownership
or
making
core
changes
at
the
token
standard
level
that
turn
into
fun.
Mechanics
at
the
fan
level
we'll
be
working
with
the
creative
collective
to
really
roadmap,
everything
that
we're
doing
at
the
network
level.
C
So
we're
really
lucky
in
that
we've
got
a
great
team.
You
know
I
think
most
crypto
projects
are
only
as
good
as
as
good
as
their
founding
teams
and
to
have
consensus,
which
is
obviously
the
largest
pure
play.
Blockchain
company
heyday
films,
founded
by
david
heyman,
who's,
the
third
highest
grossing
film
producer
in
the
world
behind
steven
spielberg
and
james
cameron,
the
producer
of
the
harry
potter,
films
and
many
others,
and
then
joe
hague,
founder
of
the
hemi
group,
who
manages
damien,
hurst
gerard
richter,
the
estate
of
francis
bacon
and
many
other
finances.
C
We
really
do
have
kind
of
best
of
breed
talent
across
every
vertical
that
matters
in
terms
of
tech
in
terms
of
fine
art
and
entertainment,
deal
flow,
which
is
one
of
the
things
that
really
attracted
me
to
this
project.
I
was
lucky
enough
to
be
asked
by
dan
to
come.
Be
employee
number
one
at
palm,
my
background's
in
in
krypto.
I
was
previously
cmr
kraken,
but
really
my
background
is
in
distributed
technology
and
and
media.
C
Before
kraken,
I
was
head
of
marketing
and
chief
content
officer
of
bittorrent,
where
we
built
a
distributed
content
ecosystem
for
people
to
legally
distribute
work
through
bittorrent,
using
art
efficiency
as
torrent
files,
which
we
started
in
2011
and
is
still
going,
but
was
really
a
project
that
was
thinking
in
much
of
the
same
ways
in
terms
of
using
distributing
technology.
The
way
that
the
nft
ecosystem
is
doing
that.
C
But,
but
I
grew
up
in
london,
I
was
a
pirate
radio
dj
for
much
of
my
teams
and
early
most
part,
the
dubstep
scene
and
the
grime
scene,
and
lots
of
the
really
great
electronic
music
that
came
to
exist
in
the
uk
because
of
an
illegal
network
of
distributed
radio
stations
operating
across
power
blocks.
And
that's
what
got
me
so
excited
about
the
idea
of
people
just
being
able
to
do
things
without
middlemen
or
without
points
of
centralization.
C
C
C
Truffle
is
the
number
one
development
environment
for
smart
contracts.
You
have
current,
which
is
enterprise-grade
ethereum
software
and
then
all
the
way
around
to
the
consumer
facing
level
metamask
is
the
most
popular
popular
wallet
for
nft.
So
when
you
look
at
nfts
and
how
they're
built
how
they're
made
how
they're
distributed,
how
they're
paid
for
consensus
is
really
there
every
step
of
the
way
and-
and
one
of
the
great
things
about
palm-
is
that
it's
natively
integrated
with
this
entire
suite
of
software
and
is
using
much
of
the
same
software
under
the
hood.
C
If
you're
developing
on
infuria,
you
will
be
able
to
develop
on
palm
we've,
had
people
who
are
already
running
on
layer,
one
who
are
using
europa
get
their
entire
stack
up
and
running
on
palm
inside
of
30
minutes.
So
it's
a
really
really
easy
integration,
it's
very,
very
easy
to
to
get
up
and
running
on
if
you're,
already
using
infuria
and
you're
already
using
the
consensus
stack,
which
is
great
news
for
a
lot
of
developers.
C
As
I
said,
we're
building
for
scale
and
sustainability,
we
feel
like
we
have
a
head
start
there
on
the
sustainability
piece,
we're
using
a
rotating
proof
of
work,
consensus
mechanism.
We
we
are
at
present
a
side
chain
which
is
the
the
downside
of
that.
Is
it's
more
centralized
and
our
roadmap
is
that
we
will
become
a
layer
two
running
on
ethereum
before
eventually
rolling
up
into
ethereum
two.
So
we
are.
C
We
are
roadmaps
to
sort
of
continue
decentralizing
over
time,
but
from
the
from
now
most
of
the
nodes
in
in
the
centralized
ecosystem.
We're
using
are
not
controlled
by
palm
they're,
either
controlled
by
consensus
or
other
partners,
but
we
are
already
the
minority
on
the
on
the
sort
of
palm
ecosystem,
which
is
is
great
and
something
we
feel
good
about,
and-
and
you
know
it's
that
commitment
to
decentralization
that
we
wanted
to.
C
We
wanted
to
be
committed
to
even
from
the
start,
when
a
sidechain
just
made
more
sense
in
terms
of
getting
up
and
running
now.
But
as
I've
said,
you
know
it's,
what
we're
really
focused
on
is
imagination
is
is
building
for
nfcs.
We
just
feel
that
it's
so
early,
and
nobody
really
knows
what
these
are
yet,
including
everybody
who
works
from
nfc
studio,
and
we
really
try
and
remind
ourselves
of
that
every
day
we're
getting
to
work
on
what
we
think
are.
C
We
think
in
a
year
or
two,
the
the
the
phrase
nft
will
probably
go
the
same
way
as
the
phrase
cyberspace,
because
eventually
this
would
just
be
how
this
is
just
how
we're
going
to
do
things.
It's
how
we're
going
to
distribute
content
that
we
care
about
the
most
and
and
that
we
we
want
people
to
interact
with
in
different
ways.
C
C
We're
excited
about
what
they
mean
for
journalism,
for
non-profits,
for
film,
for
for
all
of
the
finance
for
remix
culture,
there's
just
so
many
applications
that
that
collectively
nobody's
scratched
the
circus
on
yet
so
we're
really
really
committed
to
thinking
about
that
and
keeping
most
of
our
focus
there
in
terms
of
how
the
system
works.
This
diagram
is
just
what
this
basically
says
is
ethereum,
it's
all
on
ethereum
that
was
very
important
to
us.
You
know
coming
out
of
consensus.
C
It
doesn't
make
sense
to
build
anywhere
else
so
and
and
having
a
stack
on
ethereum
specifically
for
entities
just
felt
vitally
important.
You
know
we
don't
think
we'll
be
the
only
stack
running
on
ethereum
we're
already
competing
with
a
handful
of
other
layer.
Twos,
and
you
know
various
people
in
the
space.
We
know
there's
more
coming
and
we
think
that's
fine.
It's
probably
room
for
everybody.
C
C
This
team
and
then
straight
schrader
is
our
executive,
creative
director,
who's,
formerly
dcb
advice
and
also
worked
with
me
at
bit.
Time
and
mozilla
so
has
a
again
a
strong
background
in
decentralized
layers
on
web2,
we
are
hiring
rapidly.
We've
got
a
bunch
of
other
amazing
people
who
joined
in
the
last
couple
of
weeks
and
we'll
be
announcing
shortly.
C
We're
growing
a
really
big
team
really
fast,
and
it's
it's
the
most
talented
team.
I've
ever
worked
with,
and
I've
been
lucky
enough
to
work
with
some
really
talented
teams
in
my
life,
but
I've
never
been
more
excited
about
a
group
of
people.
That's
coming
together,
quite
like
this
one.
Our
founding
partners
already
mentioned
david
hayman,
joe
hague,
and
then
consensus
and
joe
lubin,
of
course,
very,
very,
very
involved,
and
it's
great
to
be
working
with
talent
of
this
caliber
at
the
kind
of
board
level.
C
C
Everybody
wants
to
build
nfts,
almost
everybody
wants
to
build
them
on
ethereum,
and
it's
really
hard
for
a
lot
of
ip
owners
and
rights
holders
and
creators
to
even
think
about
how
they
might
do
that.
Nobody
even
knows
to
be
thinking
about.
I
need
to
find
a
solidity
developer
to
help
me
and,
of
course,
all
the
solidity
developers
retired
in
the
last
couple
of
years,
because
they
made
so
much
money
on
their
ethereum
in
2021
that
it's
just
harder
than
ever
to
build.
C
So
we
really
want
to
help
people
build
and
we're
putting
together
an
amazing
team.
An
amazing
stack
to
make
it
much
much
easier
to
scale
projects
quickly
for
the
right
holders
and
artists
and
other
people
collaborating
with
so
so.
Looking
at
some
of
the
things
that
we
do,
we
think
about
strategy.
A
lot
you
know
everybody
in
the
in
the
nft
space
will
tell
you
the
same
story
and
is
that
you
get
10
to
20
people
a
day.
C
C
You
know
I've
heard
more
than
more
artists
than
I
care
to
mention,
say
to
me.
Well,
if
that
little
people
guy
can
get
69
million.
Imagine
what
I
can
do
and
I
feel
like
a
lot
of
people
who
are
not,
who
are
new
to
nfcs,
are
really
missing
the
point
of
crypto
art
as
it
exists
right
now.
You
know
this
is
a
culture.
This
is.
C
This
is
a
space
where
people
like
people
and
others
have
existed
for
a
really
long
time
and
had
big
followings,
and
they
may
not
seem
big
to
a
giant
megastar.
But
this
is
a
real
culture.
It
needs
to
be
protected
and
it
needs
to
be
it
needs
to
be
invested
in,
but
the
idea
of
everybody
using
entities
is
also
valid.
So
when
an
artist
or
a
creator
or
a
rights
holder
comes
to
us
saying
they
want
to
do
something
with
ft,
we
want
to
help
them.
Do
the
right
thing.
C
We
don't
want
to
help
them
put
out
something
mildly
interesting
that
they've
had
gathering
dust
in
a
closet
for
years
to
an
audience
who's
not
going
to
buy
that
we
want
to
help
them
think
about
the
blockchain
as
a
medium,
and
you
know
that
means
incentive
mapping.
That
means
thinking
about
game.
Mechanics.
That
means
what's
interesting
about
this
studio.
C
Is
we've
just
started
to
invent
things
that
we're
doing
because
we
need
to,
like
I've,
never
heard
anyone
else
talk
about
nft,
crm
or
nft
customer
consumer
customer
relationship
management,
yoga,
which
is
usually
something
you
think
about
with
email
right.
You
sign
someone
up
for
an
email
and
then,
seven
days
later
you
send
them
another
email
and
30
60
90..
C
You
keep
reactivating
them,
and
you
measure
the
lifetime
value
of
that
that
that
person
and
you
have
a
relationship
with
them
through
email,
email's,
been
pretty
much
the
most
effective
marketing
channel
for
crm
to
date.
You
know
I
don't
know
what
the
lifetime
value
is
of
the
user
of
an
nft,
yet
in
terms
of
an
nfc
that
they
engage
with
over
a
period
of
years.
C
I
know
that
it's
higher
than
an
email
address,
because
nfts
are
places
of
emotional
connection.
It's
not
your
inbox.
It's
going
to
be
a
social
object,
it's
going
to
be
the
place
where
you
connected
with
that
artist
or
that
ip
or
that
creative
work,
and
if
that
work
starts
talking
to
you,
you're
going
to
react
in
a
different
way.
C
So
there's
so
much
to
think
about-
and
you
know
this
is
me
picking
one
thing
off
this
list,
but
we've
got
an
entire
team
thinking
about
the
entire
spectrum
of
creative
and
marketing
and
technical
product
services
that
you
might
might
offer
in
relation
to
nfts
and
every
day
we
hit
more
questions
and
answers,
and
you
know
if
we
weren't
doing
that.
I
would.
I
would
really
really
worry,
because
I
think
if
we
don't
know
how
little
we
know
at
this
point,
then
we're
going
to
fail.
C
But
it's
again
you
know
an
amazing
group
of
people
that
are
coming
together.
Economists
and
token
designers,
who
I
think
in
their
wildest
dreams,
didn't
think
they'd
ever
be
working
at
creative
studios
and
as
a
recovering
economics
graduate
it
takes.
I
take
great
pleasure
in
that,
but
there's
this
new
discipline
is
emerging.
C
I
think
in
the
next
10
years
economists
are
probably
going
to
be
some
of
the
most
highly
paid
people
at
agencies,
because
bonding
curves
and
price
elasticity
are
mechanisms
that
people
who
are
thinking
about
how
to
market
food
and
drink
and
toys
to
kids
and
all
kinds
of
fast-moving
slow-moving.
Consumer
goods
are
going
to
have
to
start
thinking
about
the
blockchain
as
a
medium
and
economics
as
a
new
creative
lever.
So
it's
going
to
be
really
interesting
and
we'd
like
to
think
of
ourselves
as
kind
of
being
at
the
the
vanguard
of
this
whole
thing.
C
So,
like
I
said,
there's
not
there's
not
much.
We
can
talk
about
that.
We
that
we
that
we're
doing
but
the
few
things
that
have
launched
one
thing
was
juventus
c,
which
launched
on
a
platform
called
gear.
It
was
a
fairly
conventional
kind
of
auction
of
an
nft,
but
I
know
that
uventus
team
is
planning
a
lot
more
through
the
fall
and
gear
has
got
some
really
amazing
brands
coming
to
the
platform
as
well,
so
we're
really
excited
to
get
gear
up
and
running
on
palm
candy.
C
Digital
is
going
to
be
the
exclusive
home
of
major
league
baseball,
which
is
a
huge
win
for
us,
and
so
all
of
their
collectibles
will
be
will
be
launching
on
palm
and
then
tomorrow.
It
was
just
announced
today
that
tomorrow,
damien
hurst
is
releasing
his
currency
project,
which
is
a
collection
of
10
000
handmade
works
that
he's
been
creating
since
2016
that
are
currently
all
in
a
safe
in
london.
C
C
It's
certainly
much
cheaper
than
original
daniel
telescope
or
anywhere.
So
it's
really
exciting
for
us
that
he
decided
to
do
that.
But
the
most
exciting
thing
is
this:
whole
product
isn't
about
buying
a
damien
hurst
it's
about
experiencing
this
journey
with
daniel
universe.
So
in
a
couple
of
months,
he's
going
to
give
everyone
who
bought
an
nft
a
hard
decision
to
make
they're
going
to
have
to
decide.
C
Do
they
want
to
keep
the
physical
original
handmade
work
in
the
sake
in
london
and
if
they
do,
he
will
send
that
to
them
or
do
they
want
to
keep
the
nft
and
this
time
next
year
so
july,
14th
2022
he's
going
to
burn
all
of
the
nfts
that
people
didn't
want
to
keep
and
he's
going
to
burn
all
the
original
artworks
that
people
didn't
want
to
keep
and
his
whole
thing
is.
He
just
wants
to
see
which
one
is
more
valuable.
He
wants
to
see
how
people
treat
these.
What
the
secondary
market
looks
like.
C
He
literally
wants
to
make
a
currency,
which
I
think
is
the
thing.
Damien
hurst
has
been
kind
of
moving
towards
his
whole
life
in
terms
of
being
a
a
critic
and
an
accomplice
of
of
of
capitalism
and
consumerism,
I
mean
it
just
feels
like
the
most
perfect
crazy
thing
that
he
could
do,
and
it's
so
exciting
to
us.
That
nft
has
finally
allowed
him
to
think
in
this
way
and
actually
sort
of
create
something
where
the
line
between
money
and
on
gets
really
really
blurry,
which
is
really
exciting.
C
It
was
definitely
a
headache
to
think
through
with
the
sec,
but
that's
another
great
reason.
For
what
being
part
of
consensus
and
having
that
background
is
with
nfts.
A
lot
of
the
a
lot
of
the
legal
challenges
are
actually
more
difficult
than
me
than
the
engineering
challenges,
so
it's
really
good
to
be
buttoned
up
and
have
a
good
legal
team.
It
certainly
mattered
on
this
this
project.
C
Great
okay,
yeah
sure
thing
so
yeah.
These
are
just
sort
of
some
some
very
generalized
thought
starters.
You
know
just
some
of
the
things
we're
thinking
about
without
sort
of
naming
names
or
talking
about
specific
projects.
So
one
thing
I
think
one
of
the
things
we're
thinking
about
is
interactive
art,
so
blockchain
lets
you
play
with
economics.
It
lets
you
play
with
time,
because
nft
is
a
network
aware
the
behavior
of
people
who
own
nfts
and
things
they
do
with
nfts.
C
You
can
use
to
affect
the
the
appearance
or
value
of
that
nfc
in
some
ways,
and
one
of
the
things
we're
thinking
of
is
doing
some
interesting
stuff
with
ideas
around
genesis,
nfts
or
one
of
one
entities
that
can
control
an
addition
of
many.
So
there's
a
couple
of
different
examples
that
we're
doing
works
like
this
in,
but
one
way
to
think
about
this
would
be
imagining
a
social
network
in
this
social
network.
You
can
use
filters,
you
could
sell
those
filters
as
nfts.
C
You
could
do
an
open
edition
of
millions
of
filters
that
an
influencer
gave
away
to
their
bands
and
then
the
influencer
could
sell
a
one
of
one
and
the
owner
of
the
one
of
one
could
then
change
that
filter
and
when
they
change
their
one
of
one
it'll
change
every
filter,
every
open
edition
of
nfc
of
that
filter
in
the
network
at
once,
you
can
apply
this
idea
to
a
game.
You
can
think
about
it
in
a
different
way.
You
could
have
many
people
controlling
one
rather
than
one
controlling
many.
C
You
can
do
many
to
many.
You
can
do
different
groups
controlling
different
nfts
and
then
the
way
that
they
they
are
architected
affects
how
they
interact.
We're
thinking
about
this
in
a
number
of
ways
across
social
networking,
across
music
streaming
across
gaming
and
a
couple
of
different
other
mediums
as
well.
But
it's
so
it's
a
really
cool
idea
that,
and
you
know,
there's
there's
other
other
groups
out
there.
C
It's
just
a
really
interesting
way
to
show
people
all
of
the
value
of
the
blockchain,
so
dynamic
objects
that
transform
with
macro
plot
lines
is
something
that
we're
thinking
about.
So
we're
working
with
a
lot
of
ips
where
we
are
working
with
very
complex
story
worlds
and
on
our
team
we've
got,
we've
got
creatives.
Who've
worked
on
some
of
the
most
high-profile
ips
and
franchises
of
our
time.
C
How
do
I
layer
this
complicated
story
across
this
film
and
this
movie
and
this
theme
park,
and
these
20
happy
meal
toys
and
this
thing
happening
over
here
and
you
know
what
we
did
yesterday
with
space
jam
warner
brothers
was
really
kind
of
just
a
taste
of
some
of
the
things
to
come
that
we're
thinking
about
in
terms
of
how
to
just
make
something
super
fun
and
create
a
you
know,
a
really
a
really
expansive
set
of
collectible
cool
objects
that
are
dynamic.
The
fans
can
do
amazing
stuff
with
you
know.
C
I
I
think
there's
so
much
room
here
to
play
with
you
know
if
you
think
about,
if
you
think
about
giant
ips,
whether
it's
a
lightsaber
or
a
wizard
hat
or
some
object
for
the
fan
can
own,
where
that
object
is
an
nxt
that
can
accrue
value
depending
on
how
much
the
fan
does
and
all
the
ways
the
fan
engages
with
the
franchise.
You
know
they
if
they
use
it
in
the
game.
It
accrues
value
if
they
use
it
to
unlock
the
new
movie.
C
C
But
you
know,
one
of
the
interesting
things
about
nfts
is
you're,
seeing
this
kind
of
venn
diagram
of
people
who
are
interested
in
them
from
people
with
crypto
experience
and
creatives.
Who've
just
got
no
idea
about
crypto
and
most
creatives.
We
talk
to
if
we
start
talking
to
them
about
collectivism
and
participating
in
a
new
economy
and
having
a
voice
and
being
able
to
decide
on
the
framework
of
that
new
economy.
C
They
get
very
excited.
If
you
start
talking
to
someone
who's,
not
crypto
native
about
a
decentralized
autonomous
organization,
you
lost
them
at
the
world
autonomous.
It's
really
hard
to
explain
so
many
of
the
core
tenets
of
crypto
to
people
who
are
not
crypto
native
and
the
dow
thing
just
seems
like
well.
C
C
Here's
our
github
and
here's
our
discord
join
our
dao,
so
we're
working
on
some
really
fun
projects
with
dowels
we're
building
our
own
creative
collective
doubt
that
will
be
called
the
creative
collective
and
not
at
all,
but
we'll
have
a
github
and
we'll
have
a
discord,
but
we'll
exist
in
many
other
ways
too.
It
will
exist
in
real
life.
C
It
will
have
events,
it
will
have
all
of
the
things
that
we
think
a
community
needs
to
have
to
be
to
feel
like
a
cool
community,
that
the
creative
class
wants
to
be
a
part
of
it.
So
we're
really
focused
on
this
idea,
both
at
the
studio
level
and
in
terms
of
all
the
times
that
we're
working
with
we
like
to
really
think
about.
You
know
how
can
you
use
a
doubt
to
achieve
creative
goals
and
engage
fan
bases?
C
So
one
thing
we've
seen
a
lot
this
year
is
really
cool
sort
of
merge
and
burn
things.
I
think
cryptokitties
from
dapper
labs
was
the
best
first
example,
but
we've
seen
lots
of
others
street
fighter
2
on
the
wax
chain,
and
we
love
this
mechanic
and
we're
thinking
about
it
in
some
some
really
interesting
ways
going
forward.
C
Well,
then,
your
fans
can
earn
money
with
you
in
terms
of
fractionalized
ownership
and
being
part
of
that
song
creation
process
and
we're
working
on
a
few
projects.
At
that
end,
which
will,
we
think
not
only
show
a
new
way
to
think
about
remix
culture
on
web3,
we
wanted
to
try
and
monetize
remix
culture
end
to
end
on
web3,
but
in
no
way
impacts,
all
of
the
unofficial
remixing
that
happens
on
web2,
because
we
think
that's
so
valuable
and
so
useful
for
for
creators
across
all
mediums.
C
C
That's
still
interesting
to
the
fan
and
we've
seen
this
with
crypto
puns
with
creeps
and
weirdos,
with
lots
of
you
know
more
recent
projects
and
we
love
this
idea.
We
think
you
know
when
you
start
applying
this
to
story
worlds
and
actual
storytelling
and
getting
fans
involved
at
that
level,
you're
going
to
come
up
with
some
new
ways
to
develop
franchises
and
we're
working
with
some
of
the
most
high-profile
creators
of
franchises
in
the
world
to
create
franchises.
This
way
that
will
start
as
nft
projects
before
becoming
a
full-fledged.
C
C
Collective
action
is
something
that
we're
thinking
about
a
lot.
You
know
that
we're
working
with
a
bunch
of
different
non-profits,
and
this
idea
that
you
know
again
fundraising
the
place
that
happens,
the
most
is
knocking
on
doors
and
emails
and
nfts
offers
something
new
in
terms
of
a
perennial
fundraising
social
object.
So
how
do
you?
How
do
you
partner
with
a
great
artist
or
great
creator,
with
a
great
non-profit
or
cause
to
do
something
really
interesting?
C
C
You
can
map
entire
areas
of
the
planet
and
splice
up
that
map
as
an
nft,
which
you
can
then
give
people
the
rights
to
adopt
and
sponsor,
and
they
can
see
it
changing
dynamically
over
time,
and
this
is
stuff
that
you
can
record
on
chain
and
you
can
do
collective
network
aware
mechanics
with
the
entire
map
or
just
certain
sections
of
it.
So,
looking
at
looking
at
lots
of
projects
around
sustainability
and
the
ecosystem,
the
you
know
something
that
fits
with
us
for
sure.
C
It's
a
big,
a
big
focus
for
us
there's,
also
something
lots
of
artists
have
come
to
us
and
wanted
to
know
you
know.
Can
I
do
something
about
this?
We've
had
lots
of
different
bands,
especially
coming
to
the
same.
I
want
to
do
something
with
nfts,
but
my
fans
hate
it.
They
they
think
it's
like
driving
a
hummer
because
of
the
the
eco
impacts.
I
understand
that
there's
ways
to
do
this
without
that,
but
but
that's
not
enough.
What
else
can
we
do
so
really
thinking
about?
How
do
we?
C
So
the
metaverse
is
one
thing
we
haven't
really
talked
about,
but
I
you
know.
I
really
think
this
is
where
everything's
going
and
I've
I've
long
been
bearish
on
vr,
but
I'm
just
seeing
so
many
amazing
applications
of
ar
in
the
metaverse
now
and
ongoing
and
things
that
are
coming
up
in
the
next
couple
of
years
that
we've
been
able
to
preview
that
it.
It
seems
fairly
inevitable
that
this
is
this
is
happening,
and
so
your
filter
and
your
your
avatar
and
your
social.
C
The
way
you
look
in
game
and
the
way
you
look
on
socials
and
the
way
you
look
in
real
life,
those
things
are
going
to
blur
and-
and
you
know,
if
ar
is
going
to
be
tied
to
identity,
then
nfts
is
a
way
to
prove
provenance
and
create
scarcity.
That's
going
to
be
really
really
useful,
and
so
we're
thinking
a
lot
about
how.
How
does
that
ar
apply
in
the
metaverse
and
outside
the
metaverse
and
stay
connected
and
network
aware,
so
we
talked
about
nfc
base
crm.
C
You
know
this
is
something
across
every
vertical
over
the
next
year,
across
music
across
film,
across
games
across
journalism
across
fundraising.
I
really
really
want
to
understand
this
number.
What
is
the
ltv
of
a
fan
for
this
this
artist
for
this
film,
for
this
non-profit
and
you
know,
what's
the
ltv
of
their
email
address?
What
is
the
ltv
of
their
wallet
address
and
and
getting
them
a
really
cool
nft?
C
C
We
think
that's
going
to
be
a
tiny
sliver
of
the
market
and
99
of
entities
will
be
given
away
for
free.
There
will
be
about
engagement.
There
will
be
about
incentivizing
fans
to
do
cool
things
together
that
add
value
to
an
iphone
to
an
artist
and
do
create
revenue,
but
most
of
it's
just
going
to
be
about
getting
people
to
do
things
and
recording
behavior
and
rewarding
behavior.
C
So
so
really
thinking
about
that
deeply
is
something
that
we're
pretty
committed
to
and
then
the
last
thing
I've
got
here
is
fractionalized
ownership.
So
you
know
letting
people
actually
participate
in
a
project
on
the
ground
floor.
This
is
just
going
to
change
how
we
develop
films,
how
we
develop
music
and
how
songwriting
happens.
How
journalism
happens?
C
There
are
so
many
different
applications
of
this
idea
and
the
hard
part
about
it
is
securities
law.
You
use
it's
really
hard
to
sell
something
to
a
fan
if
it
doesn't
exist,
yet
it's
a
security.
If
it
does
exist,
you
publish
it
somewhere
and
you
give
them
a
chance
to
own
a
piece
of
it.
It's
not
security,
and
so
there's
you
know
thinking
through
that.
C
Getting
more
clarity
on
on
this
from
the
sec
and
other
another
governing
bodies
around
the
world
in
the
in
the
next
couple
of
years
is
going
to
be
tremendously
helpful,
but
this
is
this:
is
you
know
a
really
really
interesting
piece
of
this?
It's
going
to
change
the
entire
business
models
of
various
verticals
across
the
media
industries
sounds
a
lot
thanks
very
much
for
listening
to
all
my
galaxy
brained
ideas
about
nfts.
C
B
C
I'm
going
to
get
way
out
over
my
skis
here
as
I'm
the
sort
of
the
non-technical
person
that
dan
brought
in
first,
but
the
the
I
hear
hyper
ledger
basically
talks
about
a
hundred
percent
of
the
time
in
terms
of
how
we're
doing
things
right
now.
I
don't
know
if
that's
always
going
to
be
the
case.
It's
definitely
a
question
I
I
will
feel
to
dan
and
I'll
try
and
get
a
good
answer
for
you.
A
Okay,
great
yeah,
I
mean
pegasus
right
obviously
pegasus
is,
is
the
the
bezu
brand.
It
would
be
great
to
maybe
as
a
follow-up
david,
we
can
get
a
technical,
deep
dive
as
well
specific
to
bezu,
and
we
know
that
there's
you
know
there,
the
it's
agnostic.
Some
of
these
you
know
platforms
will
be
agnostic
as.
B
C
Yeah
we've
been
talking
to
a
number
of
museums
about
about
different
collections,
but
yeah,
I
think
you
know
the
the
the
exit
through
the
gift
shop
model
is
going
to
apply
to
nfts,
just
as
much
as
it
does
to
physical
things
and
being
able
to
give
people
in
museums
really
interesting,
live
experiences
when
they're
there.
Together,
I
mean
that's
a
that's
a
that's
a
venue
where
you've
got
a
captive
audience.
C
You've
got
a
group
of
school
kids
or
a
group
of
tourists
who
are
all
standing
in
front
of
one
physical
artifact
together,
and
you
know
I
think
you
know
today-
that's
people
with
headphones
on
or
listening
to
the
tour
on
their
phone
in
future.
That's
people,
interacting
with
network,
aware
object
they're
in
the
museum
that
they
can
take
home
with
them,
that
that
can
unfold
and
we'll
have
a
story
attached
to
it
and
crm
and
and
we'll
keep
them
connected
to
that
exhibit
and
educate
and
there's
so
many
things
you
could
do.
C
B
C
C
Education
has
to
be
something
that
we
do
and
so
we're
designing
projects
that
really
speak
to
that,
but
but
I
think
the
the
really
high
impact
piece
of
nfts
as
far
as
young
audiences
go
is
you
know,
kids
are
so
much
more
in
tune
with
currency
and
the
idea
of
having
multiple
currencies
in
finance
like
I
was
talking
to
some
other
day
about
this,
who
grew
up
in
london.
It's
like
we,
both
our
earliest
memory
of
money
was
we
were
talking
about.
C
Was
a
bank
in
the
uk
came
up
with
these
like
cartoon
piggy
banks
that
you
could
buy
all
you
get
for
opening
an
account
now
that
I
I
just
think
you
remember
like
this
was
the
first
time
I
thought
oh
yeah
money,
that's
weird!
I
should
get
some
of
that
mom
and
dad
have
some
of
that
and
I
was
like,
I
think,
six
or
seven
and
my
nieces
and
nephews,
who
were
that
age
already
already
have
like
v
bucks
accounts
and
robot
robux
accounts
and
most
of
the
money
they've
ever
spent
is
on
digital
goods.
C
So,
if
you're
trying
to,
I
have
so
many
conversations
with
with
grown-ups,
where
I'm
trying
to
explain
why
anybody
would
possibly
ever
buy
a
jpeg.
But
if
you
talk
to
a
seven-year-old
about
nfc's
know,
what's
that
say?
Well,
you
know
all
those
skins
you
bought
in
fortnite
that
you've
lost
because
you
bought
a
new
xbox.
Well,
it
just
means
you
can
take
them
with
you
forever.
C
B
C
C
Why
did
I
waste
my
money
on
this,
but
there's
something
about
owning
an
nft,
that's
very
intangible,
and-
and
so
I
think,
giving
people
entities
so
that
they
can
understand
what
it
means
is
going
to
be
really
important
and
it's
something
that
we're
very,
very
committed
to
at
parts.
You'll
see
lots
of
that
from
lots
of
that
comments.
C
Yeah
absolutely
so.
This
is
something
we're
doing
a
lot
of
we're
working
with
games
to
do
this
and
we're
working
with
brands
that
don't
currently
have
games
to
build
social
objects.
That
feel
a
lot
like
games,
and
you
know
it's
it's
just
everything
that
nfcs
are
about
is
going
with
the
grain
of
where
gaming
already
is,
and
I
think
the
good
thing
about
nfcs
is.
C
Yeah,
so
all
of
those
people
mentioned
we
know
and
love
dearly
and
look
up
to
and
they're
all
doing.
Amazing.
Amazing
things
like
you
know.
I
just
think
this
entire
space
there
it's
weird
because
on
one
hand,
there's
this
huge
land
grab
going
on
and
there's
this
wars
between,
like
we're,
definitely
competing
with
other
side
chains
and
crypto
platforms
for
for
projects,
and
we
we
hear
from
people
talking
to
that
we
can.
C
You
know
we
know
that
we're
competing
two
or
three
other
people
and
it's
definitely
competitive,
but
you
know
none
of
that
stuff,
really
matters,
and
every
time
I
hear
that
something
else
went
somewhere
else.
I'm
like
all
right!
Well,
that's
fine,
because
it's
it's
year,
zero
with
this
and
and
I
I'm
not
so
all
of
the
people
mentioned
here-
I
don't
think
obvious
competitors
at
all.
These
are
all
platforms
that
we
would
like
to
see
running
on
palm.
C
B
Well
with
that,
I
think
we
are
done
with
the
questions,
so
thank
you
very
much
indeed,
for
such
a
thorough
presentation
and
in
the
meantime,
actually,
as
daniela
mentioned,
what
we'd
like
to
do
is
maybe
get
one
of
your
colleagues
on
to
talk
about
some
of
the
the
nuts
and
bolts
of
the
mechanism
on
a
slightly.
You
know,
from
the
engineering
point
of
view.
C
Yeah
absolutely
yeah.
I
think
we
can
definitely
set
that
up.
I'm
thinking,
maybe
meredith
or
cto
or
alex
skeen
who's
joined
us
from
who's
working
on
on
hit
eggnog
and
he's
now
come
over
and
is
working
on
products
on
palm.
He
could
be
great.
I
know
everybody's
gonna
be
busy
tomorrow,
but
we
can.
We
can
definitely
set
that
up
in
the
in
the
coming
weeks
for
sure.