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From YouTube: SAP Strategy by Maneesh Sharma
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A
B
B
So
I
joined
way
back
in
early
2006
to
start
off
quote
unquote
what
used
to
be
called
the
technology
business.
Those
of
you
who
remember
sap
beyond
even
before
2006
the
only
technology,
diagram
or
structure
that
we
used
to
show
was
that
hexagon,
which
had
sap
r3,
fic
or
mmpp,
and
all
of
these
things.
So
what
what
I
had
taken
up
was
the
netweaver
business.
I
started
that
it
was
an
interesting
thing,
starting
off
technology
in
sap.
B
Whenever
I
used
to
go
and
meet
all
of
you
and
have
a
conversation
around
technology
middleware,
I
used
to
get
what
kind
of
a
conversation,
but
over
the
last
you
know
eight
to
nine
years.
Things
have
changed
substantially
right.
I
think
there
has
been
a
lot
of
organic
growth
and
inorganic
growth
for
sap.
B
So
what
I
have
been
doing
to
answer
mukesh's
question:
I
have
been
introducing
all
of
these
technology
pieces
that
sap
has
built
or
acquired
into
the
india
market,
so
starting
off
with
the
netweaver
portfolio,
the
acquisitions
that
we
made
around
grc
the
other
technology
components
like
bpm,
I
started
the
business
objects
business
for
sap.
I
did
cybase
starting
this
year.
I've
been
focusing
on
you
know,
quote
unquote
a
very
fluffy
word
that
we
call
a
strategy.
B
B
We've
we've
been
doing
marketing
events,
we've
been,
you
know,
sending
mails
as
mukesh
is
saying,
but
where
is
the
voice
of
the
customer?
Where
is
you
know
if
we
go
to
an
sap?
What
do
we
do?
Sap
has
changed
so
much.
There
are
so
many
products
there
are
so
many
solutions.
What
do
we
do
so?
So?
What
what
I
am
trying
to
do
is
to
you
know,
put
the
jigsaw
puzzle
together
to
come
out
with
you
know.
How
do
we
engage
with
you?
B
I
am
in
a
fortunate
position
in
india,
because
the
the
number
of
customers
that
we
have
here
is
significantly
large
compared
to
the
other
countries.
The
other
benefit
that
that
we
have
is
a
very
strong
engineering
team.
So
we
have
about
5000
to
6000
employees
in
sap
labs,
who
are
working
on
technology
and
products
across
the
sap
spectrum
right
right
from
applications
to
technology
to
analytics
to
even
the
cloud
applications
that
we've
started.
So
how
do
we
get
that
internal
ecosystem
across
to
you
right?
B
B
It's
on
my
slide,
but
not
not
on
the
event,
because
it's
driven
by
indus
so
while
mukesh,
yes,
he
is
a
facilitator
from
sap.
He
he
drives
customers
to
get
engaged,
but
indus
is
an
independent
community.
So
what
we'd
like
to
do
is
to
increase
that
participation
amongst
yourself,
right
sap
might
not
have
all
the
answers.
We
make
all
the
products,
solutions
and
technologies,
but
during
implementations
you
come
out
with
problems.
You
come
out
with
solutions
to
those
problems
as
well.
B
B
When
when
I
was
asked
to
do
this
session,
you
know
I
was
asked
for
a
topic.
What
should
I
do
when
I
looked
at
the
agenda?
There
were
already
topics
around
solution
manager.
You
know
the
new
things,
localization,
etc.
That
are
coming
up
strategy
is
something
that
I
thought
I'd
talk
about,
but
you
know
that's
a
conversation
that
can
go
on
for
the
whole
day.
What
are
we
doing
on
strategy?
B
What
I
would
do
in
the
next
few
minutes
is
try
to
condense.
What
sap
is
doing?
I
don't
intend
to
talk
about
products,
I'm
sure
you,
you
know
already
get
a
lot
of
emails
attend
a
lot
of
events.
What
I
would
appreciate
is
more
of
a
collaboration
in
terms
of
you
can
ask
me
questions
right.
Hopefully
I
can
answer
most
of
them,
the
ones
which
I
can't.
I
promise
to
get
back
to
you.
Okay,
long
answer
to
those
two
and
a
half
three
questions.
B
So
what's
happening
on
technology,
as
I
mentioned,
you
know,
we've
come
a
long
way
from
the
hexagon
model.
The
hexagon
model
evolved
into
something
that
we
used
to
call
anybody,
remember
bpp
business
process
platform.
So
that's
what
netweaver
used
to
be
called.
We
had
the
enterprise
services
repository
right.
Remember
all
of
those
soa
related
stuff
that
we
used
to
talk
about
nowadays.
B
The
whole
industry,
not
just
sap,
is
talking
about
the
five
buzz
words
social
media,
analytics
cloud.
I
like
I
like
to
sort
of
condense
it
and
call
it
smack
it's
smack.
If
you
remember
it's
like
a
drug
that
we
talk
about
right,
you
know
we
can
keep
talking
about
technology,
but
I
think
one
thing
that
has
differentiated
sap
from
any
other
technology
provider
over
the
last
40
years
is
our
focus
on
the
business
outcomes.
B
I
think
technology
is
a
facility
data.
The
business
outcome
is
the
most
important
part.
Our
solution
go
to
market
the
way
we
engage
with
customers.
The
way
we
package.
Our
solutions
is
always
around
industries,
because
we
realize
that
our
customers
sit
in
industries
and
use
our
solutions
to
solve
problems
in
those
industries.
B
And
then,
if
you
look
at
any
organization
right
across
these
industries,
there
are
essentially
four
things
that
they
focus
on.
They
focus
on
the
customers,
which
is
why
they
exist.
Where
they're
trying
to
solve
a
problem
for
the
customer,
they
have
employees
which
they
manage
to
make
sure
that
they
deliver
for
these
customers.
B
You
know
it
could
be
a
manufacturing
organization,
it
could
be
services
organization,
but
they
manage
these
set
of
resources
to
deliver
something
to
the
customer
and
the
fourth
most
important
part
is
they
have
networks?
These
networks
could
be,
you
know
their
partners,
their
vendors,
their
suppliers,
the
dealers
or
whatever,
but
these
vendors
any
organization
uses
these
set
of
technologies
to
engage
with
these
four
pillars.
B
Right
and
we've
been
always
looking
at
these
four
things
and
focusing
on
okay.
If
this
is
the
eventual
outcome
that
our
customers
are
looking
at,
what
do
we
need
to
do
at
a
technology
level
right?
Where
do
we
move
from
today
to
tomorrow,
where
the
customer
is
going
right,
so
customers
over
the
last
few
years
have
been
coming
back
and
saying
you
know
I
need
to
get
closer
to
my
customer.
B
I
need
to
reach
out
to
them,
so
obviously
mobility
comes
right
up
there.
I
need
to
have
access
to
information
all
all
the
time.
Again.
Mobility
comes
back.
Okay,
I
need
to
connect
with
the
explosion
of
the
internet
and
the
changes
that
have
come
up.
I
need
to
connect
with
you
know
all
my
dealers,
suppliers,
even
employees.
B
So
how
do
you
get
cloud
applications?
How
do
you
get
networks
right?
How
do
you
get
some
everybody
onto
the
same
platform
and
at
the
same
time,
with
all
of
the
information
that
is
exploding?
How
do
you
manage
this
data?
So
if
you
look
at
you
know
the
the
acquisition
strategy
of
sap
as
well
over
the
last
few
years,
while
we've
had
many
before
business
objects,
you
know
we,
we
acquired
things
around
technology
as
well,
but
I
think
the
most
significant
one
was
the
analytics
acquisition
of
business
objects,
one
of
the
pet
peeves.
B
So
all
of
your
customers-
you
would
remember
everybody
used
to
say
it's
very
structured
to
get
information
into
sap,
but
getting
information
out
of
sap
is
very
difficult
and
very
clunky.
So
business
objects
was
the
acquisition
which
we
made
to
facilitate
the
enterprise
reporting.
Query
analysis
related
stuff
right
and
it
was
very
successful
in
terms
of
customers
coming
back
and
saying
yes,
finally,
my
board,
my
management
team
is
able
to
use
sap
right
beyond
the
sap
screens
and
I
don't
even
want
to
start
a
topic
on
the
sap
screens.
B
B
Cybers,
I'm
sure
many
of
you
know
was
the
first
relational
database
that
was
introduced
into
the
market.
They
have
a
very
rich
set
of
tools
to
do
data
management.
You
know
things
like
replication,
so
if
you,
if
you
go
down
the
stack,
while
the
outcomes
are
fine,
but
how
do
you
manage
all
of
the
data
so
when,
for
example,
when
the
unfortunate
9
11
happened,
the
time
you
know
the
devastation
was
taking
place,
there
was
technology
underneath
that
was
replicating
all
the
data
out
of
those
systems
into
another
site
in
real
time.
B
Those
are
the
tools
that
cybes
provides
okay.
So
when
we
were
looking
at
things
on,
where
is
technology
headed,
we
were
looking
at
those
tools,
the
event
processing.
What
do
we
do
right?
After
that?
We
started
looking
at
okay,
we
have
analytics,
we've
got
the
technology
data
layer
and
the
mobility
layer
in
place.
Let's
look
at
the
networks
right.
What
are
the
various
networks
that
our
customers
are
interested
in?
Getting
into
right?
Ariba
was
the
natural
choice,
the
the
leading
solution
for
supplier
connectivity.
B
Way
back
in
2007,
we
started
experimenting
and
we've
done
this
in
india
as
well
of
connecting
our
banks
with
customers,
like
you
so
every
end
of
day,
there's
a
clearing
that
happens
with
any
organization
in
the
bank
right
and
if
you
look
at
the
india
customer
base,
many
of
the
large
customers
are
sap.
So
can
we
connect
each
of
our
sap
customer
to
the
bank
right?
B
B
Everybody
has
their
own
version
of
what
is
cloud
right,
but
if
you
break
it
down,
you
know
it's
infrastructure
as
a
service,
it's
platform
as
a
service
and
software
as
a
service
right
we've
also
taken
a
look
at
these
three
pillars
separately
and
try
to
see
okay.
What
is
sap's
strategy
and
play
in
each
of
these
pillars?
B
B
This
is
available.
You
know
as
a
platform
as
a
service
on
the
cloud.
You
can
start
creating
applications
on
it.
You
can
go
on
to
the
hana
cloud.
If
you
want
to
create
you
know
a
hello
world
called
like
a
web
application,
you
can
do
it,
so
we
are
offering
that
platform
as
a
service
for
you
to
start
creating
your
applications
again.
B
You
will
see
over
the
next
few
months
also
in
the
next
few
quarters
sap
starting
to
package
a
lot
of
our
own
functionality
from
business
suite
into
cloud
services
which
you
can
consume
when
you're
creating
these
applications
on
the
cloud.
Okay,
the
third
piece
infrastructure
as
a
service,
so
we
are
not
in
the
sorry
we're
not
in
the
business
of
you
know
what
amazon
does
or
what
what
the
other
data
centers
do.
Our
focus
is
business
applications.
B
So
we
launched
a
few
months
back,
something
called
the
hana
enterprise
cloud
right,
which
is
our
own
sort
of
quote-unquote
sap
data
center,
where
customers
can
bring
their
applications,
the
sap
applications
and
we
will
host
manage
and
run
them
right.
We
provide
the
storage,
we
provide
the
servers,
etc.
So
that's
our
infrastructure
as
a
service
offering
any
questions.
B
B
All
of
you
have
come
back
to
sap
and
said
we
have
started
to
virtualize
our
environment.
So
when
we
want
to
virtualize
our
servers,
will
all
the
solutions
of
sap
work
in
a
virtualized
environment
on
top
of
vmware
right.
So
that's
where
we
had
worked
with
vmware
to
ensure
that
all
of
our
applications
run,
as
is
in
virtualized
servers
of
vmware,
so
it
is
certified.
That
is
the
relationship
with
vmware.
B
C
C
F
And
we
are
a
conglomerate
most
of
our
business.
If
I
have
to
name
around
say
five
to
six
businesses,
we
had
standalone
landscapes
from
hp,
unix
it
platform
to
windows.
X86
most
of
them
were
migrated
to
vmware
rhl-based
platform
and
the
scale.
If
I
have
to
say
recently,
if
you
migrated
on
what
thousand
users
of
sap
on
2.
F
B
B
There's
nothing
secret
in
this
in
in
this
one,
but
again
beyond
that
hexagon
it's
become
very
difficult
to
slot
everything
into
one
slide
and
for
sap.
Nowadays,
I
I
know
you'll
remember
I.
I
love
doing
the
blackboard
kind
of
a
session
to
take
you
all
the
way
from
the
data
level
to
the
top,
because
now
I
think
we
stop
at
the
database.
We
don't
go
below
that,
but
database
then
get
on
to
the
data
management
then
get
onto
the
middleware,
then
the
bpm
layer,
then
the
application
layer.
B
Then
the
portal
layer,
then
the
user
interface.
Then
the
mobility
so
e
on
each
layer
and
then
you
have
verticals
around
security
and
manageability
but
then
difficult
to
map.
But
I
think
this
this
slide
captures
what
we
are
doing.
I
think
what
what
this
is
saying
is
those
four
pillars
that
I
talked
about:
the
customers,
employees,
partners
and
the
resources.
B
How
are
we
going
to
be
interacting
with
our
suppliers?
So
all
of
our
solutions
have
started
to
look
at
the
network
pieces
right
once
adiva
has
come
in.
How
do
we
leverage
the
ariba
network
to
get
a
virtual
cloud
of
all
the
suppliers
that
interact
these
customers
globally
right
and
then
again
tie
it
back
into
their
on-premise
or
on
the
cloud
sap
systems
which
are
using
analytics
mobility,
cloud,
etc?
So
on
and
so
forth?
Right
again
on
the
front
right,
you
have
an
explosion
of
different
things.
B
Mobility
is
just
one
of
them,
which
is
you
know
it
could
be
consumer
led
or
employee
led,
but
on.
Let's
say
simple
things
like
manufacturing
right.
If
you
have
the
internet
of
things
coming
in,
how
do
you
start
getting
that
kind
of
information
back
into
your
systems
and
take
decisions
around
it
right
or
even
processes
that
are
going
to
be
coming
out?
So
all
of
our
technologies
and
solutions
have
started
to
focus
on
this
piece
as
well,
and
you
will
see
a
lot
of
technologies
coming
out
again,
the
the
reason
sap
hana.
B
B
So
the
way
we
understood
technology
30
40
years
back,
that's
how
it
is
architected
today.
That's
how
we're
running
it.
You
know
sap
started
the
two-tier
architecture.
Decoupling
it
from
mainframes,
then
came
the
three-tier
architecture
right.
We
are
saying:
why
do
we
need
an
n-tier
architecture
if,
if
the
technology
has
advanced
in
terms
of
hardware
and
software,
why
can't
we
collapse
everything
into
a
single
system
right
again,
we'll
take
care
of
the
99.999
kind
of
availability?
But
why
can't
we
collapse
everything
into
a
single
platform?
So
that
running,
it
is
better
managing.
B
It
is
better
as
well
right.
You
don't
have
to
think
about
moving
data
around.
So
one
of
the
you
might
have
multiple
applications.
Then,
when
you
start
thinking
of
analytics
or
even
start
thinking
of
creating
new
processes,
you
have
to
get
the
data
together
and
that's
when
the
problem
starts
and
I'm
sure
you
guys
have
gone
through
it
well
as
well.
So
hana
becomes
our
centralized
platform
to
facilitate
these
new
age
applications
and
a
lot
of
technology
in
sap
is
starting
to
get
rewritten
to
leverage
the
the
hana
platform.
B
You
know
any
discussion
on
technology
will
be
incomplete
without
talking
about
user
interface.
As
far
as
the
sap
context
goes,
so
we
admit
the
sap
user
interface
is
not
one
of
the
best
out
there.
I
think
the
focus
for
sap
over
the
last
30
35
years
had
been
to
focus
on
the
process
to
make
sure
that
it
is
unbreakable
to
make
sure
that
it
is
efficient
and
it
takes
care
of
everything.
B
B
I
think
now,
with
a
lot
of
these
acquisitions
that
we've
made
there's
a
fresh
lease
of
user
interface
that
has
also
come
out.
We've
started
to
create
new,
look
and
feels
whether
it's
in
terms
of
lumira
for
analytics-
or
you
know
the
other
user
interface
that
we're
talking
about.
You
will
see
a
lot
of
changes
that
are
going
to
be
coming
out
and
many
of
the
delivery
model
is
going
to
be
on
the
cloud
which
actually
moves
me
to
my
next
one.
D
D
B
B
H
A
A
B
B
B
B
So
if
you,
if
you
notice,
I
brought
up
the
topic
of
user
interface,
because
because
I
know
it's
a
painful
topic,
you
are
right
that
the
there's
no
german
in
the
room,
the
german
way
of
looking
at
things,
is
very
structured.
They
like
to
see
a
lot
of
things
in
one
place
so
that
they
can
correlate
but
a
lot
of
the
other
worlds,
and
I
think
india
sort
of
is
aligned
to
the
us
way
as
well.
B
In
terms
of
simplicity,
they
are
looking
at
that
that
that
kind
of
interface,
so
a
lot
of
these
solutions
that
I'm
talking
about
that
are
coming
out
are
coming
out
of
our
palo
alto
labs.
That
said,
the
second
piece,
the
follow-on
part
to
your
comment,
is
the
reason
why
you
know
this
guy
is
pushing
the
indus
group,
the
feedback.
B
B
B
B
B
We
can
have
the
conversation
over
coffee.
I
am
happy
to
have
a
conversation.
I'm
telling
you
I'm
not
gonna.
Have
the
conversation,
don't
worry
about
it,
the
next
one,
where
a
lot
of
questions
come
around
okay.
What
is
cloud
for
sap
is
it.
You
know
I
can
buy
software
subscription
licenses
of
sap.
What
do
I
do,
etc?
B
B
I
know
customers
who
have
had
their
sap
applications
hosted
in
a
data
center
in
a
remote
data
center
way
back
in
2007
itself,
where
they
have
been
using
it,
where
the
infrastructure
is
managed
by
somebody
else.
They
just
pay
a
per
month,
license
plus
usage
fee
to
that
provider.
Okay,
so
so
that
has
existed
for
a
while
now
what
customers
are
starting
to
play
around
with
today
is
also
to
quickly
deploy
a
test
dev
environment
in
aws.
B
B
Then
there
are
customers
who
are
now
deploying
everything
into
a
hana
enterprise
cloud
that
I
talked
about.
Okay,
I
just
want
sap
to
manage
it.
There
are
customers
who
are
deploying
it
into
you
know
another
managed
cloud
service
provider,
so
everybody
mixing
and
matching
the
last
one
is,
you
know:
applications
like
the
the
success
factors,
ariba
or
salesforce,
etc.
They're,
your
pure
software,
as
a
service,
where
you
don't
care
about
anything
except
for
the
usage
right,
you're,
just
buying
the
application
usage.
That
is
also
there.
Okay.
So
the
conversation
with
customers
is
across
this.
B
B
They
have
the
hr
system
that
says
success
factors
on
the
cloud
they're
starting
to
integrate
these
two
things
and
looking
at
okay.
How
do
we
start
doing
new
things
on
a
hosted
or
a
cloud-based
application
and
integrate
it
back
onto
the
on-premise?
It's
it's
sort
of
like
the
outsourcing
model.
I
want
to
keep
my
core
internal,
but
for
others
where
I'm
okay,
with
the
volume
kind
of
thing
I
can
outsource
to
a
cloud
cloud
view.
So
that's
the
conversation
that
we're
having.
B
I
think
the
important
thing
that
I
wanted
to
bring
out
here
is
the
conversation
with
sap
has
now
changed
right.
We
can.
We
can
have
a
conversation
around.
You
know
the
vmware
piece
which
we
talked
about.
We
can
have
a
conversation
around
hosting.
We
can
have
a
conversation
around
data
management,
middleware
technology,
pieces,
mobile
application,
development,
the
erp
pieces
supply
chain,
etc.
B
I
think
that's,
that's
the
important
part,
but
the
most
important
one
where
we
focus
on
is
the
business
outcome.
I
think
that's
that's
our
guiding
principle,
okay
and-
and
we
encourage
customers
also
to
start
looking
at.
How
will
a
particular
technology
help
you?
Just
because
you
know,
let's
say
hana
is
fast,
doesn't
make
sense?
B
You
know
to
summarize:
that's
what
is
driving
our
technology
strategies.
We
want
to
make
a
lot
of
things
simple
in
terms
of
managing
your
infrastructure
as
well,
and
you
hear
a
lot
about
in
the
solution
manager
session,
because
solution
manager
remains.
You
know
the
central
nervous
system
for
all
of
these
applications.
You
know
how
do
you
manage
all
of
these
things
together?