►
Description
For this session @kathleen presents the Strategic MarComms Core Unit, SMCU-001
Agenda: https://forum.makerdao.com/t/core-unit-lanch-pod-sessions-session-12-strategic-marcomms-core-unit-cpm-001/8552
Governance Forum:
https://forum.makerdao.com/
Disclaimer: These calls and the summaries are produced and hosted by MakerDAO community members. Content produced by the community are not the statements or views of the Maker Foundation.
A
Hi,
everyone
welcome
to
core
unit
launch
pod
sessions.
Number
12..
My
name
is
juan,
and
today
I'm
joined
with
the
team
from
strategic
markham's
core
unit
and
yeah
they're,
going
to
be
discussing
their
their
proposal
with
all
the
new
modifications
which
are
not
a
few.
So
so
please
stay
with
us
as
always,
if
you
want
or
if
you
have
any
questions,
the
mic
is
open,
so
feel
free
to
jump
and
maybe
not
interrupt.
A
But
but
if
it's,
if
it's
pertinent,
go
ahead
and
ask
you
a
question
and
and
at
the
end
we
will
have
a
time
for
for
that
as
well.
If
you
don't
have
mag,
you
can
write
it
in
the
chat
and
we'll
be
happy
to
to
help
you
with
that
so
cat.
If
you
want
to
introduce
yourself
your
team
and
let
us
know,
what's
your
relationship
to
make
a
dao.
B
Okay,
so
you
can
always
see
my
screen
correct,
okay,
so
I'll
just
start
great
hello,
everyone,
it's
great
to
meet
you
all,
so
some
of
you
probably
know
us
by
the
marcon's
team
that
failed
well,
people
say
fail
fast,
learn
fast,
so
that
sums
up
our
experience
in
the
past
month
to
those
in
the
community
who
have
given
us
feedback.
Thank
you.
Your
input
really
helped
us
adapt
ourselves
to
the
dow
quickly
so
kind
of
turned
us
into
the
little
engine
that
could
yeah.
B
B
B
So
two
things
here
so
one
in
the
past
year
of
legal
under
legal
restriction,
the
foundation
wasn't
able
to
do
much.
Marketing
and
two.
I
know
many
of
you
would
like
to
see
numbers
and
data
and
as
a
former
financial
journalist,
I
know
how
important
it
is
to
show.
Rather
than
tell
so,
I
can't
express
how
frustrating
it
is
not
to
be
able
to
do
that
because
of
the
policy
set
by
the
foundation.
B
So
I
hope,
through
today's
presentation,
you'll
be
able
to
get
myself
and
my
team's
ability
and
on
our
level
of
expertise.
So
here's
the
agenda
for
today's
call.
So
first
I
will
introduce
a
team
adrian.
Some
of
you
have
already
met,
will
share
how
we
are
doing
things
differently
for
this
proposal,
and
after
that
I
will
share
with
you
what
I
think
maker
does.
Brand
values
are
and
how
this
unit
can
reinforce
and
strengthen
the
brand,
and
our
marketing
specialist
hbj
will
then
go
over
strategy.
B
Then
we'll
want
to
make
sure
we
leave
enough
time
for
for
feedback
and
suggestions.
So
let
me
introduce
my
team,
so
our
unit
consists
of
long-term
marketing
pr
content
professionals,
who
also
understand
crypto,
did
someone
say
something:
okay,
okay,
so
they're
all
on
the
call
today,
let
me
briefly
introduce
them.
So
hbj
is
a
marketer
with
more
than
a
decade
of
experience
in
new
york
and
singapore,
and
one
of
the
most
well-known
advertising
agencies
and
he'll
be
able
to
reveal
himself
after
the
unit
is
launched.
B
B
Adrian
is
a
dow
veteran,
so
he
specializes
in
research
and
analysis
content
creation
as
well
strategy
he's
also
passionate
about
knowledge
sharing
through
organization.
Organizing
events,
an
interesting
fact
adrian,
was
a
developer
for
eight
years,
and
his
technical
background
will
come
in
handy
for
our
unit,
so
other
others
on
the
team
include
sahabia,
who
was
ranked
number
one
for
organizing
meetups
for
the
foundation
and
jose.
He
saw
his
well-known
community
organizer
for
the
for
the
lead
and
the
lead
for
die.
Action
group
and
initiative
to
drive
said
to
drive
diet
adoption
in
south
america.
B
They
will
help
drive
our
efforts
in
africa
and
south
america.
Utilizing
the
ambassador
programs
and
actually
few
people
know
this
hosting
events.
Speaking
opportunities
and
community
building
goes
beyond
just
introducing
maker
and
what
we
do
it
helps
generate
leads
for
partnership
they're,
usually
where
business
leads
are
coming
from,
so
we
also
have
francesco
with
who
has
a
long-term
experience
in
syndicated
news
and
a
couple
of
experi
very
experienced
writers,
guy
and
coyote.
B
C
So
we
we
are
increased
our
contribution
internally
in
our
meetings,
but
also
in
the
country
in
the
way
we
interacted
across
the
channels
internally
and
and
within
the
dao
itself
as
well.
So
we
also
got
to
know
and
collect
feedback
from
a
lot
of
the
dao
members.
So
we
we
we
had
one-to-one
calls
and
and
group
calls
with
many
of
them
to
so.
Thank
you
all
for
for
your
time.
C
And
finally,
we
got
inspired
from
the
ses
proposal
by
also
creating
a
shared
google
drive
directory,
including
many
details
that
we
cannot
share
in
a
simple
forum
post,
so
that
will
be
that
is
already
actually
available
in
the
forum
post.
There
is
a
link
to
that
google
drive
where
you
can
find
all
this
information
yeah.
So
thank
you.
Everyone
and
kathleen
can
take
it
from
there.
B
B
So
what
does
branding
create
so
branding
creates
value?
It
is
our
reputation,
it's
the
work
that
goes
in
for
into
forming
this
reputation
and
how
we,
how
we
present
ourselves
to
the
world.
It
is
our
story.
Visual
identity
and
messages
we
share
and
branding
is
the
reason
why
the
world
economic
forum
invited
room
to
speak.
B
B
B
B
It
helps
our
target
users
get
to
know
us
excels
through
brand
positioning
and,
finally,
marketing
builds
trust.
So,
as
we
focus
on
expanding
our
ecosystem
through
the
real
world
at
real-world
assets,
it
is
vital
that
we
position
ourselves
as
a
reputable
organization,
utilizing
branding
marketing
and
pr.
B
B
So
just
imagine
each
unit
say,
for
example,
has
its
own
twitter
account
and
each
sending
out
different
messages?
How
confusing
could
that
be
for
our
followers
and
it
would
become
a
problem,
especially
in
this
fast-paced
world,
when
our
target
audience
doesn't
have
the
time
to
stop
and
figure
out
what
is
what
it,
what
it
is
that
we
are
trying
to.
B
So,
for
example,
it
can
be
about
deciding
what
companies
we
want
to
be
associated
with
to
promote
with
do.
They
share
the
same
value
as
we
do.
Are
we
align
it?
It
can
be
about
sticking
with
the
colors
and
the
design
of
the
brand
of
the
brand.
So
people
can
easily
recognize
this.
It
can
be
about
reinforcing
a
thought,
leadership
content,
avoiding
potentially
self-conflicting
messages
that
the
dow
put
out
there.
B
B
B
D
Can
everyone
see
this
okay
awesome
all
right,
hi
everyone,
so
apologies.
I
can't
show
my
face
due
to
contractual
reasons,
but
I'm
looking
forward
to
review
myself
pretty
soon
and
before
I
go
through
the
proposal
and
plan.
I
just
want
to
put
it
out
there
that
what
we
have
here
is
a
mid
to
long
term
plan
in
place.
D
D
First,
one
would
be.
We
would
really
want
to
position
and
strengthen.
Make
a
dial
has
a
big
role
of
the
world's
next
generation
financial
system,
and
the
second
point
would
be:
we
really
want
to
increase
the
awareness
and
to
really
push
the
use
cases
leveraging.
Our
makeup
protocol
has
the
key
to
unlocking
finite
value
for
digital
and
real-world
assets,
and
not
to
mention.
D
Really
we
want
to
dominate
the
conversation
and
really
drive
engagement
across
trade,
fire
and
b5
with
maker
and
die.
So
those
are
the
five
sort
of
key
objectives
that
we
have
put
in
place
as
our
north
star
and
I'll
touch
a
little
bit
on
the
market
landscape
as
well.
So,
as
we
all
know
and
aware,
the
d5
market
has
grown
exponentially
to
close
to
60
billion
in
size.
Of
course,
it
fluctuates.
D
But
we
think
the
opportunity
of
d5
is
just
a
drop
in
the
ocean,
because
the
traditional
market
is
worth
a
lot
more
like
more
than
quadrillion
dollars
and
our
capability
to
really
land
against
real
assets
and
the
expansion
of
the
other
use
cases
across
different
verticals.
Different
sectors
are
really
really
strong
differentiated
for
us
as
we
look
to
raise
our
profile
and
presence
globally
beyond
the
crypto
and
blockchain
space
and
from
a
marketing
standpoint.
D
Of
course,
we
know
they
are
investing
heavily
on
sports
marketing
and
sponsorship.
Also,
but
really,
what
we
wanted
to
say
is
we
think
it's
only
just
getting
started
with
mass
media
advertising
right.
The
media
is
taking
notice,
that's
why
they
cover
the
pr
aspect
of
it.
It
will
only
get
more
competitive
and
there
is
an
opportunity
for
us
to
really
take
advantage
of
this
momentum
and
write
with
it
from
a
target
audience
standpoint.
So
we
have
done
our
research
and
really
distilled
down
to
three
main
groups.
D
We
trade
five
fintech
ngos,
enterprise
companies,
the
media
and
also
tertiary
institutions
as
well,
and
also
really
target
the
bank
and
the
bank
and
the
high
growth
emerging
markets
as
well,
seeking
to
access
financial
services
or
to
h
against
inflation,
and
not
to
forget
the
d5
enthusiasts,
the
crypto
users,
also,
the
retail
investors
looking
to
go
into
the
space.
They
are
also
possible
prospects
of
ours
and
just
to
give
you
a
really
quick
snapshot
of
what
we
mean
by
different
sectors
of
verticals
to
engage,
we
have
pulled
across.
D
So
we
come
to
the
the
key
part
right.
What
are
the
strategies
to
win
so
the
team
has
and
worked
through,
and
we
have
synthesized
it
down
to
three
key
components.
The
first
one
is
really
to
elevate.
So
what
do
I
mean
by
elevate
in
a
sense
where
we
want
to
always
drive
always
on
marketing,
to
increase
brand
awareness
and
maintain
the
top
of
my
brand
recall
and
followed
by
boost
right?
D
We
really
want
to
boost
through
our
current
use
cases
and
see
how
we
can
use
them
to
amplify
really
the
make
it
out
capabilities
as
well
and
not
to
mention.
We
really
want
to
dominate
right
and
how
do
we
dominate
is
true,
high
impact
initiative
and
to
really
showcase
the
innovations
and
leadership
as
well.
So
the
next
few
slides
I'm
going
to
go
through
in
detail
on
how
we
plan
to
execute
these
strategies.
D
So
first
one
elevate
where
we
look
to
maintain
top
of
my
brand
recall,
basically
we're
going
to
leverage
several
different
channels
and
tactics
as
well,
the
first
one
being
paid
advertising
where
we
look
to
run
pip,
search,
digital
and
social
media
ads
as
well
and
wherever
possible
or
relevant.
We
look
to
tap
onto
high
impact
print
ads
digital
view,
bots,
etc.
D
To
really
maintain
the
top
of
my
brand
record
and
to
really
maintain
our
brand
awareness
as
well
and
equally
important
pr
as
well,
which
kathleen
mentioned
just
now.
We
really
want
to
maintain
and
build
and
harvest
those
relationships
we
have
with
the
media
from
the
tier
one.
Global
news
coverage
be
the
fts
of
the
world,
the
cnbcs
of
bloomberg
as
well,
and
not
to
mention
true
pr.
That's
where
we
also
help
to
protect
our
brand
reputation
as
well
at
risk
management.
D
D
They
are
really
important
assets
of
ours
that
we
should
continue
to
leverage
to
really
use
them
to
spread
the
word
out
there,
whether
is
it
our
twitter,
our
website,
our
blog
as
well,
and
whatever
new
channels.
We
look
to
create
to
engage
with
new
markets
like
china.
I
think
these
are
really
important
platforms
that
we
have
and
we
all
never
have,
control
to
decide
on
the
communication
and
to
really
drive
the
education
and
engagement
as
well.
D
And
the
next
strategy,
which
is
to
boost
right,
how
do
we
continue
to
demonstrate
the
presence
of
dye?
Basically,
it's
number
one.
We
have
a
lot
of
interesting
use
cases
and
they
are
continuously
going
to
grow
through
different
verticals,
whether
is
it
in
defy
nfts
or
real
world
assets
as
well.
So
those
are
really
interesting
stories
or
use
cases
that
we
can
use
to
develop
into
stories
to
really
communicate
our
capabilities
outside
of
the
space.
D
I
think
it's
also
important
where
we
look
to
start
and
grow
the
ambassador
program.
I
understand
previously.
The
foundation
has
the
ambassador
program
in
place,
but
which
has
recently
stopped,
but
there
is
a
lot
of
local
insights
and
nuances
where
we
can
tap
into
in
those
key
markets,
we're
trying
to
grow
and
to
really
get
them
to
drive
relevant
local
opportunities
at
opportune
moments
or
events,
and
I
just
want
to
say
as
well
whenever
appropriate
and
relevant,
we
will
definitely
explore
opportunities
to
highlight
the
mkr
token
and
market
it.
D
But
of
course
it's
really
depending
on
the
jurisdiction
and
has
to
be
reviewed
by
legal
counsel,
but
just
want
to
put
it
out
there
that
we
have
this
in
our
minds
and
wherever
possible,
we'll
do
our
best
as
well
and
the
next
slide.
So
we
have
put
together
an
example
of
how
we
potentially
look
to
amplify.
D
D
We
also
look
to
run
a
digital
marketing
program
across
online
paid
media,
highlighting
let's
say
our
trade
financing
capabilities
to
really
increase
awareness
and,
more
importantly,
also
to
capture
leads
right
and
at
the
same
time,
we
also
look
for
look
to
identify,
let's
say
relevant
trade
financing.
Events
for
speaking
opportunities
or
maybe
relevant
sponsorship,
deals
to
really
raise
awareness
in
this
area
and
engage
with
prospects.
But
really,
this
is
just
an
example.
D
We
want
to
showcase
and
potentially
it
might
morph
it
might
evolve,
it
might
change,
depending
on
the
deal
structure
or
depending
on
the
dual
announcement
right.
So
let's
say
if
a
token
gets
listed,
they're
not
on
a
bigger
action
in
japan,
for
example,
the
flow
might
be
the
same,
but
of
course
the
steps
and
delivers
would
differ.
D
Yeah
and,
of
course,
the
last
strategy,
which
is
the
dominate
like
where
we
want
to
conquer
with
slingshots
right.
What
we
really
mean
is
we
want
to
really
develop
ambitious
initiative
that
would
generate
the
maximum
impact
for
us
and
engagement
for
us
on
a
real
global
scale
and,
of
course,
in
order
for
this
initiative
to
really
to
be
successful,
proper
planning
is
needed.
Of
course,
the
significant
budgeting
will
be
required
as
well,
and
the
confidentiality
will
be
needed
as
well
to
maintain
the
age
and
the
success.
So
what
do
we?
D
What
do
I
mean
by
slingshots
right?
So
we
put
together
some
examples,
and
these
are
thought
stutter
examples
to
share.
For
instance,
we
could
look
to
create
a
little
coders
grant
a
global
program
where
we
aim
to
develop
young
students
into
the
next
generation
of
coders
and
developers,
or
perhaps
a
new
sports
esports
uplift
initiative
right
where
it's
designed
to
uplift,
promising
promising
young
athletes
or
gamers
from
other
bank
and
unbanked
communities
to
really
pursue
their
dreams.
D
That
will
make
an
amazing
story
as
well
or
perhaps
we
can
find
a
rocket
with
dai,
inspired
by
elon
musk
or
maybe
really
we
could
take
over
a
town
or
really
incentivize
and
onboard
a
town
with
dai
or
city
with
dai
and
do
a
pilot
as
well
or
maybe
do
around
any
initiative
around
saving
lives
with
dice.
So
I
think
there's
many
different
opportunities.
D
It's
just
to
identify
the
right
moment
and
to
build
a
story
around
them
and
of
course
I
think
we
also
can
look
to
create
stunts
right.
I
think
it's
quite
fun.
One
way
is
to
maybe
perhaps
collateralize
the
world's
biggest
railroad
assets,
and
when
I
mean
vegas
I
mean
literally
the
size
right.
I
think
you
can
imagine
the
amount
of
buzz
and
conversations
we
could
generate
out
of
that
as
well
or
perhaps
we
could
work
with
shark
tank
and
create
a
die
edition.
D
Shark
tank
die
edition,
and
we
understand
I
think,
mark
cuban
is
an
nkr
fan.
I
believe
his
wallet
has
a
significant
amount
of
npr
tokens,
so
maybe
you
could
take
advantage
of
that
or
maybe
you
can
do
a
make-a-wish
with
die
drive
and
the
last
element
really
want
to
talk
about
is,
I
think,
sports
and
esports
partnership
as
well.
D
There
is
an
opportunity,
and
there
is
something
we
can
do
with
one
of
them
to
really
drive
a
long-term
program
for
maximum
brand
exposure
and
global
scale
as
well,
and
I
think
what
we
really
want
to
say
is
this
ideas.
I
really
meant
to
illustrate
the
ambition
we
have
and
the
bigness
of
what
we
can
achieve
right
and
there's
definitely
opportunities
there,
but
the
reality
is,
I
think,
executing
any
of
this
will
really
require
strategic
planning.
A
separate
budget,
like
I
mentioned
earlier
confidentiality,
to
retain
an
element
of
price
and
age.
D
If
we
were
to
do
something
like
a
logo,
logo
sponsorship
with
a
major
esports
team,
how
I
look
at
it
is,
we
will
definitely
look
at
driving
a
deeper
engagement
partnership
say:
maybe
having
a
gamer
salary
painting
die,
incorporating
a
die
in-game
currency,
making
use
of
the
sponsored
team,
social
media
channels
as
well
or
perhaps
creating
some
form
of
grant
program
to
really
uplift.
The
bank
community,
our
poverty
and
stuff,
like
that.
E
D
D
Very
quickly,
we
have
put
together
a
snapshot
of
deliverables,
I'm
not
going
to
go
through
every
one
of
them,
but
really
just
to
let
you
understand.
There
are
many
different
tactics.
Different
different
items
that
we
have
to
create
some
would
take
longer,
obviously,
to
execute
more
planning
is
required
and
some
we
can
start
right
away
and
have
color-coded
them
and
some
of
the
elements
and
deliverables.
We
look
to
collaborate
with
other
core
units
as
well
to
really
bring
them
to
life.
D
D
The
success
matrix
will
include
the
number
of
website
visits,
the
bounce
rate,
the
engagement
the
brand
mentions
from
the
press,
social
media
and
online,
and
then
also
the
number
of
earned
media
coverage
we
have
earned
from
from
the
media
as
well
or
engagement
from
our
own
channels
as
well.
I
think
we
all
agree.
The
twitter
channel
has
been
sort
of
fairly
non-engaged
so
far.
D
And,
of
course,
if
it's
a
co-marketing
b2c
campaign,
let's
say
we
work
with
a
wallet
partner.
The
success
matrix
will
change
again
as
well.
We'll
measure,
through
the
number
of
new
users
gain
that's
gained
by
our
co-marketing
partner,
the
number
of
die
generated
and,
of
course,
the
number
of
new
votes
open.
D
And
also,
I
think
we
just
really
want
to
highlight
the
real
realities
of
working
at
an
adult
right.
We
are
very
much
aware
there
are
challenges
and,
of
course
we
don't
have
all
the
answers,
but
we
really
just
want
to
say
we
have
thought
really
thought
through
about
this
and
really
work
across
different
core
units
to
see
how
we
can
make
it
better
as
well.
D
So
we
have
thought
through
in
terms
of
how
do
we
maintain
a
brand
consistency
over
across
our
core
units,
and
we
definitely
put
down
a
framework
and
to
sync
up
with
other
core
units
to
ensure
as
much
as
possible
the
consistency
and
also
we
always
have
media
opportunities.
And
I
think
one
of
the
important
things
is.
We
look
to
create
a
lease
of
spokes
person
or
spokespeople
a
list
of
make
a
dial
reps,
that
we
have
on
our
hand
and
whenever
the
right
opportunity
comes
about,
whether
is
it
through
wreaths.
D
Whether
is
it
through
defy
or
whether
it
is
engaged
with
the
central
banks
of
the
world
will
be
able
to
be
ready
and
we
were
able
to
fire
them
away
as
well,
and
also,
I
think,
one
of
the
core
important
factors
is:
how
do
we
maintain
transparency
with
the
community
as
well,
and
yes,
we're
going
to
put
down
a
regular
cadence
session
so
that
we
can
continue
to
share
and
collect
feedback
as
well?
And
I
think
the
great
thing
of
working
in
adele
is.
D
And
with
that,
I
think
the
last
page
really
is
to
just
showcase
in
terms
of
the
deliverables
we
have
identified
in
the
first
90
days
and
beyond.
There
is
a
detailed
road
map
in
a
shared
directory,
but
really
other
than
the
fact
that
there's
admin
and
logistics
stuff
the
boring
stuff
that
we
have
to
do,
but
we
want
to
highlight
that
we
can
immediately
start
working.
Of
course,
we
want
to
sync
up
the
call
units
to
identify
the
immediate
goals
and
gaps.
D
We
really
want
to
do
and
ensure
a
really
smooth
handover
from
the
current
team
and
take
over
some
of
the
assets
and
really
start
implementing
them
as
well
and
from
a
pr
aspect.
We'll
continue
to
engage
and
drive
those
engagement
and
maintain
the
top
of
my
media
opportunities
and,
from
a
longer
tier
end,
we'll
start
building
up
a
plan
and
to
really
drive
those
different
co-marketing
opportunities
or
high
impact
opportunities
that
we
have
mentioned
in
the
plan
itself.
B
D
Yeah-
and
so
I
think,
innovation
as
well,
I
used
to
work
in
another
crypto,
firm
and
maker
has
established
itself
to
be
quite
reputable
in
a
space,
and
I
know
maker
has
been
invited
to
conversations
with
the
mes,
the
central
bank
of
singapore
as
well,
and
it
really
speaks
volume
right
when
a
central
bank
of
singapore
invites
you
to
talk
about
the
defy
space,
the
blockchain
space.
So
there
is
a
really
strong
brand
of
maker
and
that's
why
we're
really
excited
to
to
enhance
that
and
to
continue
to
grow
those
reputation.
D
D
Let's
say
if
it's
a
b2c
campaign,
where
we
encourage
them
to
open
a
vault
or
we
encourage
new
user
adoption
for
die
that
can
be
considered
a
purchase
as
well.
It
doesn't
necessarily
mean
that
we
will
have
to
go
through
all
six
stages
of
the
marketing
funnel.
Sometimes
you
can
drive
from
con
awareness
consideration
to
purchase
as
well.
So
it
really
depends
on
the
deal
from
a
typical
b2b
deal
cycle.
It
can
range
from
six
months
to
24
months,
right
and,
of
course,
from
b2c
campaign.
It's
quicker,
it's
reactive!
D
E
I
had
a
question
I
know
I
woke
up
today
to
a
kind
of
competing
marketing
proposal
being
posted
on
the
forums
from
kind
of
a
marketing
brand
company.
I
don't
necessarily
need
you
to
comment
directly
on
that,
but
I'm
curious
just
in
terms
of
like
as
a
core
unit,
do
you
plan
to
work
with
like
specific
companies
that
that
do
specialize
in
certain
branding
certain
promotions?
D
I
mean
good
question.
Of
course
we
will
look
to
tap
onto
experts
and
I
was
from
that
space
before
for
the
first
12
years
of
my
life
before
I
moved
to
crypto
and
startup
and
fintech,
there
are
really
good
partners
out
there,
but
before
we
get
to
engagement
of
that,
we
have
to
have
a
plan.
First,
we
have
to
have
a
strategy.
We
need
to
really
understand
the
product
and
what's
important
and
really
tap
into
experts,
to
really
bring
up
to
bring
to
life
certain
campaigns
and
initiatives
as
well.
D
So
there
are
different
agencies,
like
pr
agencies,
I
know
make
the
maker
foundation
currently
have
a
pi
agency
as
well.
That
has
been
done.
Some
really
tremendous
job.
There's
content
agencies,
there's
creative
agencies,
there's
media
agencies
as
well,
and,
of
course,
whenever
possible
we
are
tapping
to
the
experts,
but
first
I
think
it's
important
to
really
have
a
good
call
strategy
team
in
place,
and
the
great
thing
is,
I
think,
from
a
content
perspective.
D
B
A
A
little
bit
on
that
same
topic,
guys
at
the
beginning,
you
mentioned
that
users
should
get
one
consistent
message.
So
let's
say
that
that
you
guys
want
to
tweet
something
and
another
question:
you
want
to
tweet
something
else.
So
how
do
you
envision
the
maybe
the
ownership
of
the
of
the
main
account
on
different
channels.
B
So
how
I
see
this
is
that
the
social
media
account
they,
the
social
media
account
probably
won't
be
shared
by
all
the
units,
so
that
means
or
the
max
2
that
would
be
still
very.
It
just
opens
up
to
risks.
How
I
I
see
this
as
we
approach
this
is
to
invite,
for
example,
content
unit
and
others
to
start
to
form
a
working
group,
and
we
talk
up.
We
discuss
guidelines
and
we
can
set
guidelines
what
kind
of
messagings
we
want
to
put
out
and
there's.
B
Oh,
this
is
ours,
it's
it's
more
about
having
control
and
and
protecting
the
the
account
rather
than
you
know,
trying
to
have
the
control
of
the
account.
So
in
addition
to
that,
I
we
think
it's
it's
very
important
to
form
working
groups
to
set
up
different
guidelines
to
to
to
make
sure
that
it's
fair
and
open
that,
if
that
we
can
have
a.
D
G
But
I'm
thinking
about
you
know
related
to
talent,
recruiting
related
to
governance.
How
are
how
would
you
guys
propose
to
ensure,
like
the
appropriate
messages,
are
going
to
be
going
through?
What
is
ultimately
currently
you
know
the
blog,
I
think,
gets
50
or
60
000
uniques
a
month.
So
that's
a
pretty
big
channel.
How
are
you
guys
going
to
coordinate
to
make
sure
that
all
voices
of
the
of
kind
of
core
or
essential
voices
are
being
shared
on
these?
These
assets
on
these
marketing
assets.
B
Sure,
thanks
mike
so
first
once
we
are
voted
in,
as
you
can
probably
see
in
our
roadmap
first
is
to
to
to
to
have
these
discussions
with
other
units,
how
we
can
provide
help
in
regards
to
to
their
needs
and
how
marketing
so
marketing.
Really
you,
you
mentioned
a
great
point.
Marketing
really
plays
a
very
dynamic
role.
We're
not
just
about
boosting
social
media
accounts,
it's
more!
It's
about
really
showing
our
target
audience
that
our
brand
is
valuable,
it's
important
and
so
for
say.
B
For
example,
if
someone
is
looking
for
talents,
there
are
ways
that
we
can
coordinate
to
make
sure
that
we
have
the
right
people
to
know
the
right
message
that
we
want
to
provide
so
yeah.
So
one
is
to
to
have
this
dialogue
with
other
units,
and
for
so
that
that's
one
and,
for
example,
also
two
is
to
really
form
a
good
framework
so
that
we
know
what
to
do
when
when
things
like
like
say,
for
example,
pr
pass
release
for
for
those
kind
of
things
we
want
to
make
sure
we
communicate
as
well.
A
God
do
you
have
you
thought
about
any,
because
I
guess
the
same
thing
or
a
similar
thing
happens
with
the
with
the
url
shop.maker.com
right
like
right
now
we
have
granted
this
core
unit
kind
of
like
the
exclusive
use
of
this
media
in
the
map
is.
Is
there
a
like?
Let's
say
you
start
using
some
twitter
account
or
or
any
other
social
media,
and
then
some
other
coordinate
comes
and
say
like
hey,
we
want
to
respect
the
guidelines,
but
we
would
like
to
publish
whenever
we
want.
We
think
this
is
better.
A
B
So
part
of
our
mandate
is
to
have
the
to
facilitate
and
manage
the
social
media
account
as
well
as
the
home
page
and
the
blog.
That's
what
we
ask
of
the
governors
when
situation
like
that
happens,
I
think
it's
the
framework
will
have
to
be
put
together,
but
ultimately
our
role
would
be
to
facilitate
the
usage.
It's
almost
like
a
public
infrastructure.
We
will
need
to
figure
out
a
way
that
we
all
agree
on
the
best
way
to
utilize.
It.
E
H
H
Sorry,
I
say
we,
but
I
mean
discussing
with
other
core
units
and
with
the
community
we
can
put
together
guidelines.
No,
as
I
said,
not
only
on
content,
what
should
be
there,
but
how
to
publish
and
strict
procedures
to
make
sure.
I
I
worked
for
a
news.
I
worked
for
bloomberg
before
and
one
thing
that
we
learned
that
I
learned
is
that
you
need
to
have
processes
in
place
to
make
sure
things
don't
go
south,
even
posting
a
tweet,
a
tweet
headline.
H
You
have
to
have
four
pair
of
eyes,
and
I
don't
mean
you
know
someone
with
glasses
like
myself,
but
that
would
make
eight.
Otherwise,
you
have
to
have
two
pairs,
two
pairs
of
eyes
to
check
everything.
So
I
think
that
once
we
have
certain
guidelines
in
place,
it'll
be
easier
to
work
with
our
you
know
with
other
units
and
help
them
or
them
help
us
in
putting
content
out.
A
Maybe
the
the
most
extreme
example
we're
not
the
most
extreme
but
one.
One
easy
example
is
nick
kunkel,
which
is
very
opinionated
for
me
in
a
really
good
way,
but
sometimes
he
says
stuff
that
might
not
be
as
politically
correct.
So
it's
not
that
you
guys
can
control
and
be
like
hey
nick
you're,
not
following
the
guidelines,
because
there's
no
such
thing
and
and
I
can
see
how
that's
easy
to
implement
in
a
company
like
bloomberg,
but
in
a
dao
it
would
be
a
different
game.
A
good
question.
G
There's
there
is
a
there
is
a
get
together
of
people
who
are
the
facilitators
or
the
heads
of
the
various
core
units
to
be
able
to
have
these
cross-functional
conversations
to
understand
the
guidelines
and
how
they
would
be
able
to
like
how
the
different
functions
will
be
able
to
work
together.
So
I
think
it's
a
cool
point.
I
think
we're
not
providing
full
information
to
this
group,
which
is
totally
kind
of
unfair
for
kathleen
and
his
team,
because
it
won't
just
be
like
kathleen,
gets
to
make
it
up
and
away.
They
go.
G
I
don't
know
if
you
haven't,
I
guess
I'm
saying
it's
not
like
if
there
was
a
conflict,
there's
a
whole
other
chain
of
way
of
there's
a
way
of
resolving
conflict
that
I
think
we
should
at
least
acknowledge
exists
so
that
it's
not
unfairly
held
against
this
group.
To
like,
where
are
all
my
new
on
stand,
serves.
H
D
D
E
So
the
reason
I
brought
up
that
comment
was
because
we've
already
that
the
content
production
core
unit
has
already
been
mandated
to
handle
those.
Yes,
you
know
the
mandated
actors
call
is
a
great
place
to
work
out
these
sorts
of
conflicts,
but
this
mandate
has
already
been
given
to
us,
approved
by
maker
holders.
That's
our
main
concern,
so
I
mean
kathleen-
and
I
have
already
talked
about
this
and
we're
not
interested
in
controlling
all
of
the
social
media
properties.
E
B
E
I
agree
that
sounds
good
yeah,
I'm
happy
to
point
you
to
that
language.
In
our
proposal
but
and
like
I
said,
the
working
groups
sound
good,
I
you
know
the
messaging
is
not
something
that
I
think
should
be
up
to
one
single
core
unit.
That
needs
to
be
an
ongoing
open
conversation.
So
I
definitely
like
I
said
I
like
that
idea.
I'm
certainly
open
to
that.
B
Yeah,
I
think
not
just
messaging,
so
it's
all
related
messaging
content,
pr,
so
pr
press
releases,
it's
it's
not
just
a
like.
Even
when
different
different
units
handle
them,
they
should
be
coordinated
efforts.
So
we
can.
We
can
set
up
working
groups
across
units
to
work
on,
say
pr
together,
so
that
we
can
all,
on
the
same,
all
be
on
the
same
page
and
like
like
one
point
that
was
mentioned
in
one
of
the
foreign
discussion.
B
E
F
D
D
One
way
is
to
work
with
co-marketing
effort,
let's
say
through
the
wallets
or
through
exchanges
as
well,
for
example
to
really
target
them
and,
of
course,
in
terms
of
what
you
mentioned
about
generating
memes
and
fun
content
as
well.
That
would
be
part
of
a
larger
campaign.
So
let's
say
if
you're
working
with
the
dharma
wallet,
for
example,
it
could
be
a
bad
example,
but
when
we
are
pushing
those
campaigns,
we
will
of
course
generate
contents
that
support
that
initial
campaign
to
really
drive
dire
usage.
D
D
E
Cool-
and
I
have
one
question
with
regards
to
when
it
comes
to
customer
demographics,
are
you
guys
gonna
and
I
would
imagine
you
will?
Are
you
guys
gonna
be
able
to
keep
data
on
the
target?
Customer
demographics
and
I
guess,
share
it
back,
that's
part,
one
and
two:
how
do
you
define
the
right
customers
when
it
comes
to?
You
know
the
basic
things
like
yeah,
geography,
demographics
and
other
characteristics.
E
D
That
yeah,
I
think,
a
close
collaboration
is
needed
with
the
growth
core
units
as
well,
because
we
want
to
make
sure
we're
targeting
the
opportunities
they
have
highlighted
and
the
leads
we
generate
at
the
end
of
day.
It
has
to
be
useful
for
them
to
filter
out
and
really
to
drive
down
conversions
as
well.
So
there
is
a
there's,
a
really
cool,
important
thing.
We
need
to
do
with
the
growth
car
units
with
the
other
car
units,
that's
trying
to
drive
and
target
those
prospects.
E
Got
it
so
it's
gonna
be
so
if
we're
getting
a
lot
of
success
down
in
in
el
salvador,
hopefully
soon
right,
you
guys
are
going
to
focus
on
that
and,
if
you're
seeing
some
success-
and
you
know
somewhere
in
the
middle
east-
I
guess
okay,
cool
sounds
good
and
yeah.
You
guys
can
share
some
feedback.
You
know
down
the
road
with
the
community,
how
that's
working
out
that'd
be
great,
so
yeah.
I
look
forward
to
seeing
some
data,
even
though
I'm
not
a
fan
of
it,
but
all
right.
Thank
you.
I
I
I
will
be
responsible
on
tackling
legal
and
regulatory
hurdles
for
for
scaling
for
further
scaling
of
the
dao,
and
one
of
our
priorities
will
be
to
establish
to
develop
a
position
strategy
of
the
maker
protocol
and
the
die
stable
coin
against
regulators
against
governments
against
international
organizations,
and
that
would
be
something
that
I
want
to
prioritize
because
we
will
experience
in
the
next
years.
I
expect
a
hard
regulatory
development
against
defy
and
it
is
very
important
that
regulators
understand
the
specificities
of
of
the
maker
protocol.
I
B
B
So
we
will
be
first
of
all,
we'll
be
more
than
happy
to
collaborate.
We
actually
part
of
our
role
map
going
a
little
further
down
is
really
to
engage
conversations
with
the
regulators
as
well.
We
do
have
we
are
going
to
have
a
legal
council
on
our
unit
so
that
at
which
we
see
that,
as
as
a
necessity
to
to
proactively,
engage
with
regulators
two
we
also
in
in
things
anything
that
we
do.
B
We
wanna
make
sure
what
we
say
is
is
not
illegal,
it's
not
being
illegal
or
something
that
would
we
say
could
could
potentially
jeopardize
the
brand.
So
we
want
to
make
sure
that
marketing
campaigns
are
being
reviewed
and
not
it
wouldn't
be
like
the
foundation,
but
we
will
at
least
have
some
safety
net,
and
we
do
want
to
make
sure
that
what
we
say
in
different
jewish
jurisdiction
is
legal
compliance.
I
F
F
And
regarding
el
salvador
I
will
be
responsible
for
south
america
in
the
marketing
career
unit,
and
I
will
be
willing
to
travel
to
salvador
as
soon
as
possible
to
to
gather
that
momentum
of
bitcoin
getting
adopted
as
a
legal
center
and
show
the
the
the
advantages
that
a
stablecon
like
die
can
offer.
In
that
same
effort.
They
are
doing
with
bitcoin.
B
Nice,
thank
you
jose
and
just
just
to
add
just
to
kind
of
go
back
to
the
point
about
about
the
mandate
in
terms
of
it.
So
it's
it
wasn't
the
messaging
of
trying
to
control
something.
I
think
the
emphasis
I
was
trying
to
make
is
more
on
risk
management.
So
I
think
that
you
know.
After
that
we
can
set.
F
B
F
B
F
D
F
D
B
B
August
and
content
like
and
marketing
as
well
so
setting
up
social
media
calendar
is
also
important
and
all
these
are
for
the
for
august
in
september.
As
you
can
see
regarding
to
pr
communication,
there
are
different
evaluation
that
will
be
taking
place
and
launch
of
pr
marketing
activities.
Perhaps
this
is
something
that
you
haven't
yet
seen
pitch
interviews
with
top
tier
media
k-pop,
kickoff
campaigns.
These
are
the
things
we
want
to
try
to
get
to
in
the
second
month,
but
what
we
want
to
focus
also
balance
at
the
same
time
is
risk
management.
B
F
B
C
All
right
something
I
wanted
to
to
add
also
regarding
the
the
data
stats
and
analytics,
so
we
already
initiated
some
research
on
that
topic
so
so
that
we
can
have
our
opinion
on
that.
So
we
will
do
some
research,
let's
say
within
the
team
in
a
house
within
the
team,
but
we
do
expect
to
also
have
a
lot
of
input
from
other
teams
on
that
topic
and
that
will
let
us
have
like
a
much
more
mature
strategy
globally
across
regions,
but
also
across
all
verticals
as
right.