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Description
In this session, attendees will learn about the current state of digital campaign ads, including how global entities such as Facebook, Twitter and Google are adapting to different states' requirements. The speakers will present different perspectives on ensuring free speech while maintaining transparency.
A
Good
afternoon
and
thank
you
for
joining
the
national
conference
of
state
legislatures
today
for
our
webinar
political,
digital,
ads
disclosure,
free
speech
and
legislation,
my
name
is
mandy
sack,
I'm
a
policy
specialist
in
ncsl's
elections
and
redistricting
program
and
I'll
be
your
moderator.
Today,
before
I
introduce
our
speakers,
I
want
to
review
a
few
housekeeping
items.
A
A
We
will
have
a
formal
q,
a
after
our
presenters
have
finished,
but
you
can
share
your
questions
with
us
as
they
come
to
you
to
test
it
out
and
learn
who
has
joined
us
today.
I
invite
all
of
the
attendees
to
go
ahead
and
type
in
your
state
and
name
now,
underneath
the
chat
box,
you
will
see
a
resources
button,
that's
where
you
can
find
and
download
a
pdf
version
of
today's
powerpoint
presentation
above
that
presentation
screen.
There's
a
tab,
labeled
speaker
where
you
can
read
the
bios
of
today's
speakers.
A
A
A
Today's
webinar
is
being
recorded
and
will
be
available
on
ncsl's
website
within
the
week.
So
now
that
housekeeping
is
out
of
the
way.
Let's
get
back
to
why
we're
here
today
to
learn
about
the
current
state
of
digital
campaign
ads.
Our
three
speakers
will
offer
different
perspectives
on
transparency,
free
speech
and
regulation
in
digital
political
advertising.
A
A
C
C
C
You
can
see
their
logos
there
and
it's
designed
not
as
a
trade
association
itself,
but
as
a
group
that
helps
to
bring
different
elements
of
self-regulation
to
the
table.
One
of
the
things
that
the
dea
created
a
number
of
years
ago
was
an
opt-out
or
a
control
mechanism
for
certain
privacy
preferences,
and
you
may
be
familiar
with
one
of
the
daa's
products.
It's
a
little
triangle
with
an
eye
in
the
center
of
it
that
shows
up
on
a
lot
of
different
advertisements.
A
C
C
You
have
a
media
buyer
who
contacts
the
tv
station,
they
ship
the
ad
to
them
and
they
make
the
payment
and
it
runs
on
a
certain
schedule,
and
there
are
very
few
intermediaries
involved
in
that
process.
The
newspaper
knows
exactly
who's
advertising
on
its
hard
copy
pages.
The
and
every
subscriber
is
going
to
get
the
same
ads
on
that
on
that
printed
newspaper.
C
Likewise,
tv
stations,
they
know
who's
advertising,
they're
responsible
for
the
content
in
various
ways,
under
different
federal
laws,
and
so
they
know
exactly
who's
there.
They
can
keep
a
file
on
it
in
a
relatively
simple
way.
The
digital
ecosystem
is
much
different,
and
so
I've
got
a
couple
of
graphics
here
to
try
and
explain
this
a
little
bit
now
having
the
lawyer,
try
and
explain.
Technical
systems
is
never
a
good
idea,
but
we're
going
to
give
it
a
try
today.
C
So
this
first
slide
is
an
overview
of
the
digital
advertising
ecosystem
and
I've
designed
it
to
show
particularly
campaign
focused
advertising.
Typically,
if
someone
were
presenting
this
to
others
outside
the
political
space,
they
would
have
on
that
left
side.
Where
I
have
the
candidates,
they
would
have
brands,
so
big
national
advertisers
or
even
local
advertisers
would
be
there,
but
so
in
the
digi
in
the
political
world
we
have
our
candidates,
our
pacs,
our
super
pacs,
our
nonprofits,
whoever
it
may
be,
who
are
who's
airing
political
advertising.
C
C
C
Even
your
watch
now
can
be
a
source
of
advertising
as
much
as
your
your
set-top
box,
because
if
you're
watching
video
over
one
of
the
the
online
services-
it's
not
broadcaster,
cable,
it
comes
to
the
internet.
You
can
place
ads
there,
typical
computer,
so
a
whole
bunch
of
different
ways
that
the
publishers
display
both
their
content
and
then
also
the
advertising
that
helps
fund
that
content.
So
now
we've
kind
of
got
the
left
side
and
the
right
side.
C
C
C
Looking
at
a
newspaper
site,
whatever
the
newspaper
may
be
the
local
news
and
as
they
navigate
to
that
website,
there's
an
ad
space
there
so
that
green
box
there
an
empty
ad
platform
or
container,
basically
where
an
ad
is
going
to
be
served
and
the
way
this
works
is
so
that
person
navigates
to
the
website.
And
of
course
the
website
knows
certain
things
about
that
user
through
cookies
and
other
kinds
of
sort
of
analytic
tools
that
exist,
and
so
that
website
sends
a
request
to
the
supply
side.
C
Publisher,
saying:
hey:
I've
got
this
ad
space,
it's
of
this
particular
size
and
here's
the
kind
of
user
that
I've
I've
got
there
who's
watching
it,
and
then
that
request
gets
sent
to
the
exchange,
which
then
lets
the
demand
side.
Publisher,
know:
hey
I've
got
this
ad,
that's
available,
here's
how
much
it
costs
the
demand
side.
Publisher
has
on
its
site
or
it's
in
its
technology,
both
the
content
of
the
ad
and
then
also
kind
of
the
features
that
the
advertiser
wants
right,
how
much
they're
willing
to
pay
what
audience?
They're?
C
So
then
it
sends
that
information
back
to
the
exchange
and
once
you
find
sort
of
the
right
price,
the
right,
demographics,
the
right
user.
It
then
sends
that
back
to
the
supply
side,
publisher,
which
then
sends
it
back
to
the
website,
and
there
you
get
the
candidates
ad
showing
up
on
your
screen.
Now.
What's
remarkable,
is
this
all
happens
in
the
blink
of
an
eye
and
the
time
that
that
user
surfed
to
the
newspaper
website
that
all
happens
in
the
background
and
that
brief
delay
before
the
ad
shows
up?
All
of
that
may
have
happened.
C
So
it's
a
very
fast
process
and
what
I'd
like
to
point
out
here
when
you're
thinking
about
regulating
digital
political
ads,
what's
what's
so
complicated
or
makes
things
tricky?
Is
that
you're
really
looking
at
all
these
different
parts
of
the
ecosystem
that
you
may
seek
to
impose
regulation
on
that
can
cause
problems
or
can
at
least
be
more
difficult
than
your
typical
advertising
scenario.
C
So
what
I
wanted
to
kind
of
frame
up
here
is
sort
of
some.
What
I
call
regulatory
questions.
These
are
some
things
that
regulators
sometimes
want
to
get
to
the
bottom
of
now
again,
these
are
not
to
say
these
are
the
necessarily
all
of
the
right
questions
or
that
these
are
the
right
questions
they
ask
for.
These
are
questions
that
should
be
asked,
but
what
I've
heard
from
others
is.
C
These
are
the
kinds
of
things
when
they're
trying
to
think
about
how
do
we
want
to
regulate
the
digital
political
advertising
space
that
that
they
often
will
look
to
so
who's,
placing
the
ad?
Is
it
a
candidate
or
a
third
party?
How
was
the
ad
targeted?
What
were
the
demographics
used
to
select
that
person?
How
much
was
paid?
How
many
people
saw
the
ad?
After
the
fact?
C
That's
an
interesting
question,
because
if
you
think
about
it
back
to
the
slide
before
you
know,
you
could
have
a
an
a
an
advertiser
that
wants
to
run
an
ad,
and
you
know
maybe
they
bid
too
low
on
the
price.
Maybe
they
don't
have
the
right
set
of
demographics,
and
so
very
few
people
could
see
the
ad
or
maybe
a
lot
of
people
did
it's
just
it's
going
to
vary
over
time,
depending
on
exactly
how
the
whole
thing
is
programmed
in
which
different
ads
were
shown.
C
So
you
know
my
example
before
there's
an
ad
that
shows
up
when
that
particular
user
surfs
to
the
newspaper
site.
Unlike
a
print
newspaper,
if
my
wife
surfs
to
that
site,
she
may
get
a
different
ad
than
I
do.
Maybe
it's
for
the
same
candidate,
but
it's
touting
two
different
policy
positions
based
on
the
different
demographic
information
that
the
cookies
and
other
information
is
available,
so
that
it
serves
up
different
different
versions,
different
ads,
different
versions
of
ads,
all
kinds
of
different
part.
C
Different
things
can
be
served
up,
so
some
people
want
to
know
well
how
many
different
kinds
of
ads
were
there.
What
did
the
different
ads?
Look
like
who
funded
the
ad
is
another
question?
That's
a
little
different
than
who
placed
it.
You
know
was
it:
were
we
talking
about
contributor
information
at
that
point
in
time,
all
different
things
that
have
come
up
in
different
aspects
of
sort
of
regulating
political
ads.
C
So,
with
those
questions
in
mind,
one
of
the
ways
to
solve
for
some
of
this
or
or
deal
with
it.
What
I
call
the
disclaimer
issues-
and
many
of
you
are
probably
familiar-
most
states-
have
some
kind
of
requirement
for
a
political
ad,
whether
that
be
express
advocacy
or
an
electioneering
communication
that
requires
a
paid
for
by
lying
on
the
face
of
the
ad
paid
for
by
joe
blow
for
state
representative
or
whatever
it
may
be.
Other
states
have
additional
requirements
depending
on
the
kind
of
political
actor
it
is.
C
Independent
expenditure
committee
may
have
to
disclose
its
top
five
contributors
in
certain
states.
Of
course,
it's
one
thing
to
do
this
in
a
television
ad,
it's
another
to
do
it
in
a
print
ad
or
in
a
p
in
a
mailer,
it's
another
to
say
what
that's
going
to
look
like
if
it's
a
digital
ad
that
gets
served
on
my
phone,
which
is
a
much
different
screen
size
than
my
computer
monitor,
and
so
how
that
appears
may
be
a
problem,
and
it
may
be
something
that
is
tricky
for
legislation
to
solve.
C
So
this
is
where
my
client,
the
digital
advertising
alliance,
comes
into
things,
and
they
said
a
couple
years
ago,
as
there
were.
A
lot
of
you
know
concerns
about
digital
ads,
particularly
with
russian
interference
after
the
2016
election.
How
can
we
help
solve
at
least
the
disclaimer
part
of
the
problem
when
you
have
ads
that
that
are
going
to
be
wildly
different
sizes,
and
so
what
they
came
up
with?
Was
this
idea
of
the
political
ads
icon?
C
Part
of
the
different
trade
associations
that
make
up
the
daa,
but
that
certainly
others
would
hopefully
would
use
it
over
time
and
that
it
could
be
used
by
states
as
well
and
I'll
talk
about
that
in
a
second.
So
the
idea
of
the
political
ad
icon
is
it
identifies
the
ad
as
a
political
ad.
It
provides
a
simple
way
to
to
let
users
obtain
more
information
about
that
ad
by
clicking
on
that
icon
or
even
hovering
over
it.
It
pulls
up,
what's
called
an
interstitial
that
brings
more
information
to
it,
and
so
what
what?
C
What
it's
designed
for
is
to
provide
a
minimum
amount
of
information
that
the
daa
established
the
self-reg
protocols
but
allows
more
information
to
be
displayed
as
well.
So
the
self-reg
aspect,
the
idea
here
is
they
can
help
a
state
as
well.
If
the
state
has
disclaimer
requirements
and
if
it
were
to
adopt
something
similar
to
the
daai
conor
or
allow
for
iconography,
as
some
states
have
done
with
the
daa
out
there
with
itself
reg
program
which
helps
to
bring
accountability,
it
allows
for
consumer
complaints.
C
So
with
that
in
mind,
it
can
sort
of
buttress
the
ability
of
a
state
to
look
for
things
and
bring
additional
compliance.
So
how
does
it
work
so
the
idea
would
be.
If
you
have
a
political
ad,
that's
served,
the
icon
appears
here.
You
can
see
it
in
the
little
gray
box
there
at
the
top.
You
click
on
that,
and
that
brings
up
this
interstitial.
C
That
has
additional
information
in
it
about
who
paid
for
the
ad
what's
required.
Let
me
pull
up
the
next
slide,
so
the
name
of
the
advertiser
a
little
bit
of
contact
information,
which
is
again
similar
to
a
lot
of
what
a
lot
of
states
require
and
certainly
very
similar
to
what
the
federal
standard
is
for
federal
ads.
Other
information
is
required
by
applicable,
federal
or
state
law.
So
again,
the
idea
here
is
that
it
can
be
flexible.
C
C
D
C
Where
we've
seen
some
states-
and
I'm
I'm
sure
jared-
will
we'll
talk
a
little
bit
about
maryland's
efforts
at
regulation.
This
way,
it
does
not
mean
require
the
platforms
to
maintain
information
about
the
advertiser.
It
does
not
impose
disclosure
beyond,
what's
generally
required
by
the
state
law,
and
it
does
not
create
any
kind
of
an
ad
database.
So
it
doesn't
solve
that
question
that
I
I
flagged
before
of
sort
of
you
know
what
what
are
all
the
different
ads
that
this
advertiser
has
has
displayed.
What
are
the
different
demographics?
C
It
doesn't
keep
that
information,
it's
simply
designed
to
effectuate
those
disclaimer
requirements
in
in
state
law.
So
that's
my
kind
of
whirlwind
tour
of
sort
of
how
the
digital
ecosystem
works,
how
the
daa
has
hopefully
solved
at
least
one
problem
and
that
perhaps
states
can
can
work
with
the
daa
to
try
and
solve
that
problem
under
their
state
laws.
A
B
A
Up
we
have
david
voorman,
who
is
a
senior
policy
analyst
for
free
expression,
with
americans
for
prosperity.
Most
recently,
he
served
as
legislative
council
in
the
office
of
representative
virginia
foxx.
David
began
his
career
in
the
white
house
office
of
records
management
serving
under
the
bush
and
obama
administrations
in
2010.
He
left
dc
to
attend
law
school
at
the
university
of
nebraska
college
of
law,
where
he
focused
on
civil
litigation
and
constitutional
law.
He
practiced
civil
litigation
in
nebraska
before
moving
back
to
d.c
to
work
for
congress.
Take
it
away
david.
B
Thanks
mandy,
as
mandy
explained,
I'm
a
senior
policy
analyst
and
I
focus
on
free
expression
and
and
free
speech.
So
that's
going
to
be
really
the
key
to
how
I
view
digital
political
ads.
The
disclosure
in
the
legislation
is
through
the
lens
of
free
speech.
First,
I
think
it's
important
when
we
talk
about
political
ads.
You
know
when
you
say
political
ads.
B
It
brings
to
mind
a
lot
of
things
for
a
lot
of
people,
but
what's
important,
I
think
specifically,
as
legislators
is
to
remember
that
political
ads
are
core
political
speech
and
when
you
regulate
political
ads,
you're
regulating
speech
that
speech,
the
political
speech
has
been
recognized
by
the
supreme
court
in
courts
all
across
the
country
is
really
being
at
the
heart
of
the
first
amendment
protections
protecting
people's
ability
to
speak
about
government
to
speak
to
politics,
which
is
all
implicated
in
political
ads.
When
we
talk
about
regulating
political
ads.
B
And
efforts
to
curb
speech
and
political
ads
will
inevitably
hurt
those
that
the
policies
claim
to
protect
a
lot
of
times.
We
see
that
political
ads
are
important
for
non-incumbents
the
government
can
regulate
and
when
it's
government
regulating
free
speech
about
government
there's
an
inherent
conflict
of
interest,
so
I
think
it's
important
to
to
protect
political
ads
and
to
protect
the
ability
of
people
to
reform
government.
B
Also,
when
we
talk
about
digital
ads
in
the
internet,
we've
seen
that
the
low
expense
and
the
the
broad
access
to
the
internet
makes
them
effective
for
newcomers
for
people
with
not
a
lot
of
money
for
not
a
lot
of
sophisticated
organizations
to
organize
and
to
make
their
voices
heard.
I
I
don't
think
that
a
lot
of
groups
that
are
newly
newly
arising
have
the
ability,
the
means
to
get
an
ad
on
tv,
whether
that's
expense
or
just
the
tv
as
a
limited
area.
B
B
You
think
about
a
group
like
black
lives
matter
or
the
the
parkland
students
that
came
up.
Those
were
students
that
arguing
about
gun
control,
which
is
an
important
issue,
and
they
want
to
make
political
ads,
maybe
about
gun
control,
and
they
may
not
have
the
sophistication
or
the
means
to
get
their
message
out
through
advertisement
in
a
newspaper
or
tv.
B
The
first
problem
is
the
chilling
of
speech,
burdensome
regulations
show
political
speech,
and
it
does
so
in
two
ways.
First,
it
shows
the
speech
of
organizations
that
may
not
have
the
sophistication
or
monetary
resources
in
one
sense,
to
access
traditional
media,
be
that
the
timing
of
it
or
the
expense
of
it,
but
also
the
sophistication
of
navigating
campaign
finance
laws
navigating
the
disclosure
requirements
that
groups
have
to
follow
depending
on
you've
got
a
state
network
of
laws
and
regulations.
B
B
The
online
you
know
area
community
to
get
their
political
speech
out
and
their
political
ads
out
also.
Another
first
amendment
concern
is
that
disclosure
requirements
can
compel
speech.
We
saw
this
in
maryland,
where
the
washington
post
sued
over
their
disclosure
requirements.
The
washington
post
argued
that
requiring
political
ads
to
have
certain
information.
A
lot
of
information
being
put
up
with
every
ad
is
compelling
the
speech
of
the
washington
post,
what
they
can
print
in
their
newspaper.
B
It
also
can
compel
speech
for
individual
organizations
that
may
not
want
to
put
a
paragraph
up
about
the
disclosure
when
they
want
to
have
an
ad.
So
it's
compelling
speech,
I
think,
both
on
the
platforms
and
also
the
compelled
speech
on
the
part
of
the
organizations
that
want
to
run
these
ads,
telling
them
what
they
have
to
say.
B
B
B
B
B
The
next
principle
is,
the
law
should
be
clear
on
what
is
required
for
compliance
and
what
disclosures
must
include.
This
helps
those
smaller
organizations,
organizations
with
less
sophistication,
and
it
helps
everybody
that
the
law
says
this
is
what's
required
to
comply
with
the
law.
This
is
what
the
disclosure
must
include.
B
This
is
self-explanatory,
but
it's
important
also
to
inform
the
public.
If
there's
a
lot
of
words
and
a
lot
of
disclosures
that
people
don't
understand,
it
doesn't
help
the
public
who
are
seeing
these
ads
and
need
to
learn
about
them.
It
should
be
concise,
clear
and
convey
the
information
that
the
public
needs
to
know.
B
And,
finally,
any
legislation
or
regulation
should
not
reduce
the
ability
of
individuals
and
non-profits
to
engage
in
political
speech
as
I've
outlined.
Political
ads
are
our
political
speech
at
the
heart
of
the
first
amendment
is
the
protection
of
political
speech
to
talk
about
government
and
in
speech
about
the
government
and
government
policies
and
that's
important
to
protect
and
to
make
sure
that
everybody
has
access
and
the
ability
to
engage
in
that
speech.
A
Wonderful,
thank
you
so
much
david.
Now
we're
going
to
move
on
to
our
final
speaker.
Jared
damarinus
jared
is
the
director
of
candidacy
and
campaign
finance
for
the
maryland
state
board
of
elections,
he's
one
of
the
first
people
in
the
nation
to
draft
and
pass
regulations
regarding
the
use
of
social
media,
internet
advertisements
by
campaign
accounts
and
political
contributions
by
text
message.
A
B
D
D
The
number
of
impressions
received
by
an
individual
on
one
ad
is
far
greater
than
any
piece
of
mail
received
or
a
30-second
tv
or
radio
ad
and
the
and
how
they
use
that
word.
Impressions,
I
think,
is,
is
important
because
that's
the
effectiveness
of
it.
It's
something
that
it
comes
on
your
phone
as
ron
and
david
was
mentioned
it
and
or
on
your
phone
on
your
watch
and
you
just
scroll
through
it,
and
it's
the
same
ads
over
and
over
again,
and
it's
the
eyes
that
you
constantly
see
it.
D
That's
why
it
makes
an
impression
on
you
and
not.
You
know
you
don't
have
to
necessarily
click
through
to
see
it.
So
I
think
that's
important
for
this
landscape,
in
which
we're
talking
about
here
maryland.
Recognizing
all
the
positive
uses
of
digital
ads
early
on
was
one
of
the
first
nations
to
try
to
regulate
its
usage,
while
still
maintaining
the
disclosure
requirements
responsible
for
for
ads
that
we
had
on
the
books
for
tv
and
for
mail
pieces.
D
The
political
committee's
needs,
which
is
to
use,
said
ads
space
because
of,
like
I
said
the
micro
targeting
the
cheapness
and
the
effectiveness
of
them,
but
also
the
right
to
know
for
the
general
public
about
who's
actually
influencing
their
decision,
and
I
think
that's
always
key
here
too,
that
the
voter
has
to
have
a
right
to
know
who's,
attempting
to
influence
them
and
their
votes.
So
with
this
was
the
backdrop
for
everything
then
came
2016.
D
D
D
Eyes
are
now
on
the
internet
and
social
media.
Now,
more
than
ever
again
with
the
impressions,
most
people
are
switching
for
news
sources
from
traditional
pd
and
radio
to
the
internet,
so
those
ads
that
are
coming
on
there
are
becoming
more
and
more
important
than
ever
before.
So
these
impressions,
even
if
you
don't
click
on
it,
you're
seeing
it
and
those
ads
are
making
impressions
on
you.
D
This
law
was
the
first
in
the
nation
to
tackle
directly
digital
advertising.
There
was
a
seattle
in
washington
state
had
a
law
that
was
passed
decades
earlier
and
it
was
read
to
apply
to
today's
environment.
This
law
was
drafted
specifically
for
the
current
environment.
I
believe
we
placed
a
video
in
the
chat
boxes
there.
It's
a
brief
three
minute,
video
that
we
had
done
at
the
state
board
of
elections
here,
just
explaining
how
the
law
works
so
check
it
out.
It's
a
nice
little
little
thing
there.
D
The
law
itself
is
very
simple:
the
online
platforms
must
keep
a
public
database
of
who
and
how
much
was
spent
on
digital
ads
and
it's
got
to
be
updated
within
48
hours
of
the
purchase
of
an
ad.
The
rationale
is
simple:
here
the
voters
are
on
the
site.
The
voters
get
the
ad
there.
It's
one
stop
shopping.
D
Basically,
if
you,
if
you
make
a
viewer,
go
to
a
different
site
and
leave
wherever
they're
at
or
click
to
something
else,
they're
in
all
likelihood
they're
not
so
we
wanted
to
make
sure
that
the
viewer
has
all
the
information
it
needs
at
its
fingertips
immediately.
So
this
gets
the
electorate
what
thomas
jefferson
wants
to
be
informed.
D
D
It
would
actually
increase
speech
because
now,
with
the
database,
campaigns
would
be
able
to
go
on
there
and
see
all
the
ads
that
are
against
them
and
who
they're
targeting
and
what
they're
saying.
And
it
permits
the
opportunity
for
the
campaigns.
Then,
to
dispel
false
information
or
offer
just
a
response
to.
B
D
The
online
platforms
also
must
retain
other
records
regarding
the
digital
ad,
at
the
request
of
the
state
board
or
other
law
enforcement
agencies.
Here,
if
an
investigation
is
occurring
about
said
ad,
the
law
strengthened
authority
line
disclosure
requirements
which
was
mentioned
about
like
the
in
maryland.
D
The
only
action
in
that
case
would
be
the
removal
of
the
ad,
because
they're
not
going
to
ever
want
to
comply,
and
we
have
to
remember
in
this
case
here.
Foreign
actors
have
no
first
amendment
rights,
so
the
idea
that
we're
either
tampering
or
trying
to
limit
their
speech
or
chill
that
speech
is
immaterial.
D
D
It
could
not,
but
especially
in
the
unpaid
arena,
but
it
would
stop
them
in
the
paid
arena,
and
that
was
one
of
the
elements
that
occurred
in
2016.,
so
it
it
was,
it
is
there
and
it's
still
in
effect,
come
some
of
the
other
effects
of
the
law.
Was
that
google
announced
that
it
was
not
accepting
any
political
ads
for
the
2018
and
the
2020
elections
in
the
state
of
maryland,
but
there
are
other
factors
that
weigh
into
those
decisions
from
google
as
well.
D
Market
share,
not
necessarily
their
cries
of
poverty,
or
that
they
don't
have
the
technological
capabilities
to
perform
or
to
build
such
a
database,
for
example
like
twitter
in
2019,
banned
all
political
ads,
all
paid
political
ads
on
its
platforms,
just
because
it
made
financial
sense
for
them
and
on
the
flip
side
of
all.
This
here
was
that
facebook
held
the
legislation
as
model
legislation
across
the
state.
D
D
D
I'm
sorry
about
that.
One
of
the
other
things
too,
which
is
that
everyone
needs
to
worry
about,
is
about
the
the
size
and
the
scope
differ
about
the
size
of
what
constitutes
an
online
platform.
In
maryland.
We
did
a
hundred
thousand
viewers
state
elections
by
nature
are
smaller
and
therefore,
if
you
want
to
make
a
bigger
impact,
you
would
have
to
look
at
more
regional
or
local
sites
which
would
have
a
smaller
viewership.
D
So
I
think
that
if
you
go
beyond
that,
you
may
run
into
the
fact
that
you're
still
allowing
for
people
to
have
impact
on
that
now.
One
of
the
things
that
I
feel
is
that
is
important
to
mention
is
that
the
law
is
filling
a
void
that
is
left
by
an
inaction
at
the
federal
level.
Here
I
think,
if
more
and
more
states
are
following
maryland's
lead
as
well,
because
of
the
fact
that
there
is
a
need
for
disclosure
in
this
field
and
the
federal
level
is
not
going
to
act
anytime
soon.
D
A
Great,
thank
you
so
much
jared.
We
do
have
a
few
questions
that
have
been
submitted
in
the
chat
box,
but
if
people
have
lingering
questions
on
their
minds,
please
feel
free
to
add
them
in,
and
I
think
I
will
start
with
a
question
for
you
jared,
which
came
from
nancy
morgan
in
the
chat
about
cost
so
question
about
monitoring
and
enforcing
the
the
act.
A
D
Well,
some
of
the
stuff
about
the
law
was
that
it
was
pushed
on
the
platforms
and
of
themselves
to
make
sure
that
the
platforms
put
on
the
database
and
to
have
their
libraries
of
all
the
political
ads
because
of
the
cost
aspect
and
the
technical
aspects
to
receive
all
those
ads
and
jpegs
and
make
sure
that
they
would
be
updated
in
48
hours.
And
I
think
that
was
one
of
the
rationales
behind
making
sure
that
the
ones
with
the
greatest
expertise
in
this
field
were
the
ones
that
were
responsible
for
the
database.
D
So
the
then
the
cost
for
the
state
would
be
more
of
the
investigative
part
of
it,
which
is
you
know,
making
sure
that
the
online
platforms
are
making
are
complying
with
the
law.
And
that
is
done
through
some
of
the
resources
you
we
currently
have.
So
as
though,
as
we
always
are,
every
state
board
of
elections
or
every
agency
is
always
going
to
say
that
they're
understaffed.
But
you
know
we
always
could
use
more
staff,
but
we
were
we're
adapting
with
current
personnel.
D
A
A
B
B
You
know
first,
amendment
protection,
so
I
think
it's
important
to
view
political
ads
as
speech
that
we
should
welcome
because
it's
important
and
it's
protected
by
the
first
amendment
as
far
as
what
disclosure
requirements
I
do
support,
I
think
it
it
depends
on
what
you're
talking
about
you
know.
Political
campaigns,
candidate
ads,
have
different
disclosure
requirements.
B
I
think
whoever
gives
to
candidates
knows
that
they're
going
to
be
disclosed
the
amount
of
money
and
that
and
that's
a
different
realm.
What
I'm
specifically
concerned
with
about
disclosure
requirements
is
when
you
get
into
non-profits,
who
are
not
advocating
for
or
against
candidates,
but
it's
issue
advocacy
and
they
want
to
inform
people
about
an
important
issue
and
they
don't
have
candidates
that
they're,
supporting
or
trying
to
defeat
which
again
brings
different
disclosure
requirements.
B
That's
troublesome
specifically
when
people
try
to
get
at
the
names
addresses
phone
numbers
of
people
that
have
donated,
be
it
twenty
dollars
or
a
hundred
dollars
to
those
organizations,
and
we
have
seen
examples
on
both
sides
of
the
political
spectrum
of
people
being
targeted
of
people
facing
consequences
for
their
support
of
organizations
and
even
something
as
innocuous.
As
you
know,
public
funding
of
a
sports
arena
in
a
city
people
that
may
speak
out
against
that
can
face
can
face
consequences.
D
I
think,
though,
at
one
point
there
are
even
issue
ads,
though
the
people
they're
trying
to
influence
votes
and
it's
important
that
we
still
have
disclosure
regarding
the
ability
of
of
the
influencers
and
having
knowledge
of
who's
behind.
That
speech
is
important,
because
then
you
can
weigh
the
source
of
that
speech
appropriately
and
knowing
who
donors
are.
They
have
specific
agendas
and
the
individuals
then,
when
going
to
the
ballot
box,
can
weigh
all
those
factors
limiting
those
speech
or
limiting.
A
C
Sure
thanks,
I
think
it's
something
that
the
daa
has
thought
about
for
sure.
I
think
it's
a
technically
more
complicated
than
it
sounds,
and
there
are
concerns
about
not
only
the
content
but
also
security
issues,
and
what
I
mean
by
that
is
you
know
if
how
do
you
design
a
data,
a
centralized
database
that
lets
the
right
people
post
the
right
ads
that
are
required?
You
can
imagine
a
scenario
where
someone
you
know
puts
an
ad
in
and
claims
it
was,
is
an
ad
that
their
opponent
ran.
C
I
mean
there
are
there
are
logistical
hurdles
there?
I
I
don't
think
I
can
rule
it
out,
but
I
know
that
it's
it's
not
easy
and
it's
also
jared.
I
know
you,
you
talk
about
sort
of
the.
You
know
pushing
the
costs
down
to
the
platforms,
but
it's
not
cheap
and
it's
not
easy
and-
and
while
you
know
it
may
seem
that
that
you
know
one
of
the
big
tech
companies
could
create
something
like
this.
There
are
legitimate
challenges
here.
C
You
know
one
thing
a
point:
I'd
like
to
make
is
that
even
the
definition
of
online
platform
in
maryland,
you
know
it
does
have
100
000
or
more
unique
monthly
us
visitors,
but
the
way
it's
defined
is
that
it's
a
public
facing
website
web
application
or
digital
application,
including
a
social
network,
ad
network
or
search
engine.
So
you
know
even
trying
to
understand
in
that
you
know
where,
on
my
diagram,
you
know,
platform
online
platform
fits.
There
may
be
multiple
entities
that
meet
that
definition,
so
it
gets
complicated
real
fast.
C
So
that's
a
very
long
answer
to
the
the
specific
question,
but
but
I
think
it's
you
know
it
helps
to
illustrate
the
complexities,
even
the
voluntary
database,
and
you
know
why
there's
there's.
Certainly
you
know
if
enough
interest
is
there.
The
da
would
certainly
think
about
it,
but
it's
it's
not
as
easy
as
designing
the
icon,
which
in
and
of
itself
presents
its
own
technical
challenges.
A
C
A
B
A
But
if
you
do
have
them,
please
email
those
questions
you
can
see
all
of
our
email
addresses
here
on
this
final
slide
and
to
wrap
up.
I
also
want
to
briefly
mention
a
new
resource
from
ncsl,
which
is
a
web
page
that
provides
an
overview
of
different
approaches,
including
legislative
approaches
for
managing
digital
political
ads,
and
it
highlights
significant
legislation
on
the
topic.
So
my
colleague
christy
has
shared
that
in
the
audience
chat
box
and
you
can
find
it
there
and
I
want
to
highlight
these
upcoming
ncsl
events.
A
So
on
thursday
there
will
be
another
campaign,
finance
related
webinar,
where
money
and
free
speech
intersect
and
then
next
week
another
webinar
lessons
learned
from
the
2020
primaries
later
on
this
month,
ncsl
is
hosting
a
three-day
event
base
camp
which
will
feature
several
elections.
Events,
including
political
analysis
of
both
the
federal
and
state
electoral
scenes
and
a
presentation
on
elections.
What
to
expect
when
the
unexpected
happens
and
then.
D
A
That
week,
you
can
find
out
what's
going
on
with
the
census,
so,
lastly,
I
want
to
extend
a
big
final.
Thank
you
to
all
of
our
presenters
for
sharing
their
time
and
expertise
today
and
a
big
thank
you
to
our
attendees
for
taking
the
time
to
join
us.
As
a
reminder,
a
recording
of
today's
webinar
and
the
presentation
slides
will
be
available
on
ncsl's
website
within
a
week.
Thank
you
all,
and
I
hope
you
have
a
nice.