NEAR NEARCON | 2021, 9 Nov 2021

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From YouTube: NEARVERSE - Day 2 - Rhyme Taylor, Minting Music

Description

Mintingmusic.com

marketplace.mintingmusic.com

Minting Music is a growing guild dedicated to the music and events industry. In collaboration with the NEAR ecosystem, we are customizing the Web 3.0 experience for artists, fans, brands and events, while building community on and off the blockchain.

Team Members:
Rhyme Taylor- Chief Operations Officer (COO)
Quinton Armitage- Chief Technology Officer (CTO)
Amber Stoneman- Chief Marketing Officer (CMO)
Nick Brown- Chief Digital Officer (CDO)
Jaswinder Signh- Director of Technology (DoT)

Title of Talk: Minting The Music Industry
Are NFTs the key to unlocking a new world for artists and fans?
Minting Music will discuss the utility of NFTs, as artists look to further break away from record labels, create new opportunities to engage with fans,, and democratize the music industry.

About Minting Music:
Minting Music is a Nashville-based blockchain services company focused on empowering artists, fans and brands in the music industry through the customization and integration of blockchain technology, NFT’s and cryptocurrency.
Providing education and practical applications of Web 3.0 tools, helping generate new opportunities for musicians and the entertainment industry, connecting them more deeply and independently with their core audiences.

Follow the latest from NEAR Protocol on:
Website: https://near.org/
Discord: https://near.chat/
Blog: https://near.org/blog/
Twitter: https://twitter.com/NEARProtocol
GitHub: https://github.com/near https://github.com/nearprotocol
#Blockchain #FutureIsNEAR #NEAR #nearprotocol

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What's up everybody, we are amazing, music based.

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Out of nashville tennessee and our goal is to empower artists.

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Through blockchain technology and web 3.0.

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Ready to improve the internet through education and community.

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And we're here to give power back to the artist.

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Hi, I'm quinton armitage. You can call me quinn, I'm the cto here at minty music. My background is in traditional engineering, chemical and nuclear power engineering. I'm extremely.

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Passionate about the environment.

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Both in naturalism and conservation, as well as climate change mitigation, I came to this project as just sort of a blockchain systems analyst, and uh I don't need to tell you why we decided to build on near as cto. I am leading our team of developers um and looking to plug into the greater decentralized ecosystem of people developing on the ear and build this great next great generation of the internet.

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My name's ryan taylor, I'm the ceo of minting music, I'm a crypto enthusiast and early investor early adopter. It's one of my favorite things in the world. The last 10 years. I've been working in the music.

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To elevate artists and brand.

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Experiences, helping them communicate and strategize the best methods to reach and resonate with their target audiences. So I'm kind of the interpreter between the music side and the text time on our team to really be able to create a language. That's easily understood by a multitude of people.

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What up everybody? I'm amber? Stoneman, the cmo of mentee music. My background is obviously in the music industry. I'm the ceo of national and science digital, one of the first female.

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Festival, producers for 48 hour productions and obviously my experience, inventing music. I bring music industry.

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Know-How into the team- uh that's all I've been doing for the past seven years and creating creative communities super stoked to be with you guys, with mir and at lisbon, and bring.

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Skill sets to the team of mental music. In my southern accent,.

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Hi guys I am jasvinder and I am a decentralization technology enthusiast at minting music. I take care of platforms, blocks and introductions at minting music. We do not presume that the music nft ecosystem would be anything like the artwork or collectible ecosystem.

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We for our community first approach, where we build the most fundamental features and give it to the community.

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Are we doing in the web.

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3.0 space with mentee music, specifically, my role, is to help with live events and blockchain integration from concerts to festivals. We plan to elevate the live event, experience through artist and fan engagement through nfts airdrops, digital and physical merch packages, ticketing and any way to elevate the fan.

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Coming directly from the artist, what are we doing through white label services so with artists, it's imperative to have a website and it's imperative to utilize label services? What we are providing is a white label sub domain to the artist web 2.0 website. As you know, artists, if you don't have a website, you don't have a digital business card. We elevate that card by giving you a shop and I can transact in crypto that can buy and sell nfts, and all of this is through the site and domain you own.

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So sync licensing is when you actually sync a song to a visual piece of work. Tv.

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Gaming and it's actually the most lucrative part of the music industry currently, so we see that we can clean up a lot of these royalty processes, not only in sync licensing in the.

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Side, but also in all things, royalties with the pro a performance rights organization's job, is to go and claim your money, but that's only performance money. The funny thing is: is every territory that you move into if you're a global artist, you have to go to different territories and different organizations that are linked to those territories to go claim your money. How we're going to clean this up is through the financial ledger of the blockchain technology that provides like a completely transparent royalty collection process.

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Administering music: we want to create a community of artists and their collaborators, their fans and traditional mft collectors, something that looks functionally similar to the space that they are already in the places where they already collaborate.

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We want to make it as feature simple to start as we possibly can, and then let our community drive the features that we hope to build. Our goal is to onboard the music industry to be able to use the new. These great new features that the decentralized web has to offer.

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There's a variety of different projects that we want to bring to the near ecosystem. We're really excited to partner, with this great decentralized web of developers and content creators and everybody who's here near khan, to build some great features. Our goal is to completely develop everything we have totally in the open.

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We want to build completely in public um we're looking to build a range of features, I'm just going to list them off right here, so we want to do rich feature: risk white label sites, that's sort of our bread and butter, we're looking to use the existing tools of web2 like search engine. Optimization and social media integration we're here to build mobile native onboarding, where smartphones can be the primary way that somebody interacts with and gets themselves connected to the near ecosystem.

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You know a subsection of that is we're looking to build text message.

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Support where people can interact with the near ecosystem through text messaging, let's talk about data's mention music is interested in partnering, with both centralized and decentralized teams to help support the technologies that allow for doubts on the near ecosystem, where other organizations might be more focused on complex partnerships with more complicated arrangements. Supporting the long-term project.

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Minty music is especially interested in single-purpose dabs, where the objective is to do something like create a single nft or create a single feature. A greater organization, also given our partnerships in the music industry into music, is especially interested in more complex royalty arrangements and how we can coordinate more complicated royalties and payments across the near ecosystem.

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So one of our biggest uh motivations and goals with meeting music is to be able to empower artists by using the blockchain and web3 tools, mostly nfts, creating functional engineers and also creating educational environments through in-person workshops and other digital platforms, where the community is able to interact and to be able to learn and to be able to tangibly understand these new tools and technologies that they're being introduced to on all kinds of different levels.

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Everything really can be improved by moving it on to the blockchain, which is why we're really focused on being able to to be a service to be a resource to these different communities, to empower them through education, we're doing that by building platforms, digitally and physically, where people are able to learn to be able to ask questions and to just be able to experience this new technology in ways that's going to prepare them for the future as we become more integrated.

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One thing we're really excited about is the functionality of these nfts, so, whether it's in the live event space or it's online? We're creating different incentives, different gamifications, to be able to engage these fan bases and to create to create a new world, a new opportunity for fans to to connect with their favorite artists and vice versa. So we're really excited to be at the forefront of this space and to be able to push it forward.

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The current nft ecosystem is dominated by artwork and collectibles, minting music likes to be a music first community, first ecosystem, where we let the community decide what kind of technology they want, and then we together build a better ecosystem.

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