►
From YouTube: Innovation in Construction
Description
December 22, 2021 - planning on the Seed Eco-Home release.
-----------------
What you see here at Open Source Ecology is an ambitious open source project for the common good. Join our development team:
http://opensourceecology.org/wiki/OSE_Developers
We run One Day Extreme Build workshops in many locations. Please put yourself on our map if you'd like us to host a workshop near you:
https://microfactory.opensourceecology.org/request-a-workshop/
Take a minute to subscribe to our email newsletter (updates, workshops, etc): http://bit.ly/1LtcM44
A
B
A
Great
stuff,
right
now,
we've
gotten
brian.
I
was
looking
at
that
that's
cool
stuff
and
I'm
reading
that
article,
I'm
saying
oh
yeah,
we've
got
solutions
on
a
lot
of
these
things.
It's
interesting
like
we're
out
of
the
ballpark,
we're
like
in
a
different
world.
You
know
talking
about
factories,
we're
talking
about
bringing
the
factory
out
to
the
field
kind
of
that
that
deal.
I
like
it,
because
I
think
we
can
contribute
a
lot
to
that,
and
also
like
digitize.
A
All
of
that,
like
digitize
the
thing
about
factory
in
the
field
yeah
through
automation,
digitization
the
full
model,
you
can
add
vr
ar
gaming
open
source.
Does
it
that's.
C
B
Agreed
yeah,
so
you
want
me
to
update
you
first.
A
Yeah
yeah
go
ahead,
so
yeah.
Let
me
check
in
on
on
the
regulation
stuff
yeah,
I
mean
the
realistic
story.
Is
it's
not
five
days
it's
gonna
be
ten
days.
I
still
have
to
follow
up
and
and
basically
get
a
a
couple
more
questions,
because,
even
though
it
looks
like
you
know,
ideally
you'd
go
there
and
like
every
day,
you've
got
a
scheduled
inspection.
A
Don't
know
how
it's
gonna
look,
but
it's.
My
first
impression
was
no
that's
kind
of
what
I
expect
like
about
five.
It's
sounds
like
about
five
yeah,
okay,
about
five
inspections,
but
I
have
to
look
into
the
details
of
it
and
actually
say:
okay,
here's!
Okay.
What
does
this
schedule?
Here's
a
proposed
schedule.
Would
that
work
within
the
building
department
right.
C
A
Want
to
ask
some
very
specific
questions
about
that,
because
that
would
basically
determine
okay.
Is
it
like
eight
days?
Is
it
12
days?
What
is
it
for
for
the
minimum
viable
time?
Okay,
because
I
mean,
as
far
as
execution,
I'm
planning
on
where
I
look
at
it.
It's
we're
going
to
be
limited
not
by
our
crews,
but
by
inspection
schedules,
which.
C
A
Thing
to
say
right
I
mean
it's
not
even
in
their
ballpark
in
their
consciousness,
for
like
yeah,
I
don't
think
they're
they
operate
like
the.
I
could
see
that
the
my
sense
was
that
the
inspection
department
they're,
like
plain
assumption,
it's
gonna,
take
a
long
time
between
between
phases
and
therefore
these
kinds
of
issues
of
actual
very
specific
timing
never
ever
come
up,
but
so
we're
gonna
have
to
innovate
on
that,
basically
make
that
see
see
how
we
can
make
that
work
right.
A
We're
gonna
have
to
you
know
proactively
solve
that
issue,
because
it's
not
gonna
be
like.
Oh,
when
can
you
do
it?
We
might
have
to
negotiate
with
them
say.
Okay,
can
we
actually
do
this?
We
might
have
some
some
asks
from
them
to
see
if
we
can
maybe
amend
the
process
a
little
better
if
possible,
we'll
see
we'll
see,
but
I
gotta
look
into
the
details
and
come
up
with
a
coherent
message
back.
A
C
B
Well,
my
plan
for
last
week
was
for
me
to
research,
commercial
buildings,
work
on
the
ev
application
and
connect
to
brian
potter
and
follow
up
on
some
mentors,
and
then
your
focus
was
actually
building
a
rosebud
working
on
the
cad
and
documentation
and
studying
for
the
gc
exam.
B
So
so
those
are
those
we
discussed
last
week.
So
on
my
end,
at
10
000
square
feet
for
a
prefab
steel
building,
you're
looking
at
160
before
concrete
and
before
installation
costs,
I
essentially
narrowed
it
down
to
like
three
or
four
different
options
for
commercial
building.
One
is
the
prefab
steel
within
which
you've
got
different
designs.
You
know
different
truss
designs,
different
anchoring
methods.
You
have
pole,
barn,
you
have
versus
versatube,
which
is
a
prefab
steel,
but
it's
pulled
together
and
it's
not
as
fixed
of
a
structure
as
a
prefab.
B
Steel
building
would
be,
and
just
like
a
conventional
frame
or
not
commercial.
Excuse
me
a
a
kit
build
so
I've
put
these
in
a
spreadsheet.
B
I
I
only
got
a
couple
quotes
before
I
stopped
returning
people's
phone
calls,
because
the
way
you
rece
you
request
a
code
is
you
like
fill
out
a
contact
form
and
then
they
have
a
sales.
Rep
call
you
and
it's
like
this
kind
of
frustrating
process,
but
but
I
mean
160
grand
so
like
roughly
16
bucks,
a
square
foot
at
the
10
000
square
foot
scale
and
probably
a
six
to
eight
month.
Delivery
timeline.
B
Yeah
now
that's
for
the
the
like
more
well-known
prefab
steel
building
companies,
the
first
like
third
of
that
is
working
with
the
engineer
to
spec
out
the
building.
The
second
third
is
like
weighting
supply,
chain
issues,
and
then
the
final
third
is
actual
manufacturing
and
delivery.
B
B
Yeah
I
mean
I
got
the
same
quote
from
great
western
and
the
same
estimate
from
pretty
much
everyone
that
does
a
prefab
steel
building
and
the
the
interesting
thing
about
north
steel
is
that
their
offices
in
toronto,
but
they
use
u.s
manufacturers,
and
I
think
that
the
sales
rep
kind
of
slipped
up
and
and
was
trying
to
sell
me
on
a
shorter
delivery
timeline
to
their
competitors,
and
they
said
that
they
used
the
same
manufacturer
as
other
prefab
still
buildings
in
america,
which
makes
me
think
that
a
lot
of
these
companies
are
like
mainly
design
and
engineering
firms
and
there's
only
a
few
manufacturing
facilities
that
do
this
work
and
so
yeah.
A
Great
western
news
show,
and
for
great
western
national
98
000
versus
160
for
north
steel.
B
B
That,
like
trust,
design,
will
impact
that
anchoring
yeah
and
and
actually
now,
let
me
go
back
to
it.
I'm
not
sure
the
great
western
quilt
was
actually
for
oh
10
000
square
footer
for
something
smaller.
B
I
think
it's
good
for
smaller
structures,
so
I
probably
I
don't
think
it's.
I
don't
think
a
ten
thousand
square
foot
structure
would
be
a
great
idea
it
it's
a
more
intensive
or
like
more
complicated,
build
process
because
you're
gonna
have
to
like
you
can
put
up
sheathing,
but
then
you're
gonna
have
to
come
up
with
a
internal,
framing
and
installation
solution.
B
C
A
B
Though
it's
kind
of
hard
to
beat
the
price
and
it's
you
know,
it's
not
going
to
be
as
robust
in
the
long
term
as
like
a
prefab
still
building,
but
you
know
that
may
not
be
a
priority
for
you
right
now.
B
One
of
the
cool
things
I
I
found
about
this,
though,
is
that
the
versatube
system
has
pre-fab
kits
that
are
much
much
cheaper.
So,
like
you
can
get
a
something
like
1600
square
feet
for
around
30
grand,
and
so
you
could
do
a
couple
of
those
for
much
cheaper.
B
You
would
still
have
to
pour
the
concrete
you'd
have
two
separate
structures
now
but
yeah
and
I
think
because
they're
kid
buildings
they
have
different
implications
for
like
wind,
loads
and
snow
loads
and
all
that
other
stuff
they're,
not
they're,
like
the
north
steel
and
the
other
prefab
still,
buildings
will
have
engineers
look
at
the
condition:
the
seismic,
wind
and
weather
conditions
of
the
site
and
then
engineer
it
just
to
standard,
because
it's
it
has
to
follow
the
same
codes
and
safety
concerns
as
if
you
were
building
a
building.
A
B
A
B
B
B
A
You
are
you
waiting
for
some
further
information
back
from
some
of
these
companies,
or
I.
B
No,
I
I
don't
think
so
I
mean
I
I
think
I
did
the
for
this
first
batch
of
information
gathering,
like
really
was
just
a
sanity
check
or
like
order
of
magnitude.
What
like
what
ballpark
financially
are
we
looking
at-
and
I
think
the
next
like
to
to
make
anything
useful,
any
communication
useful
with
any
more
companies
you
and
I
need
to,
or
in
katarina
and
like
we
just
need
to
talk
through.
C
B
B
So
yeah
I
mean
I,
I
think,
emerging
ventures
grant
and
finishing
the
product
like
that.
I
think
I
think
that's
where
we
need
to
be
between
now
and
the
next
meeting.
B
B
I
think
we
were
like
in
an
execution
phase
now
for
rosebud,
because
that's
driving
so
many
decisions-
that's
that's
my
sense
of
it
and
that's
and
like
also
with
the
weather.
Turning
and
you
know,
I
I
want
to
be
realistic
about
your
time.
So
that's
my
opinion.
B
Okay,
cool
and
so
for
the
ev
application.
I'm
not
sure
if
you
want
to
link
yourself
or
if
you
want
me
to
go
there
for
you.
B
No
no
well
yeah
part
of
it's
linked
there,
but
there's
a
separate
page.
C
C
B
All
right,
so
I
I
threw
in
some
rough
guesses
of
good
places
to
start
working
on
a
logic
model,
but
more
importantly,
I
broke
the
application
out
just
in
this
document,
so
we
can
fill
it
out
together,
and
so
we
can
go
through
each
of
these
if
you
want,
but
the
bottom
line
is,
I
started
doing
research
and
going
back
into
previous
things,
you've
published
and
copy
and
pasting
blurbs
that
I
think
fit
within
each
section.
That
needs
to
be
submitted,
so
you
can
think
of
the
application.
B
B
B
A
A
B
Tell
us
about
yourself
describe
a
consensus
view
that
you
absolutely
agree
with,
and
why
should
we
invest
in
this
thing
or
why
should
we
give
you
money
and
their
exact
wording
is
in
bold?
A
Yeah
so
back
to
the
focus,
I'm
kind
of
waving
going
back
to
entire
gvcs,
and
this
is
a
specific
specific
phase.
I
think
build,
probably
create
the
narrative
of
now
we're.
So
we
got
the
gv.
We
got
the
gvcs
it's
been
around
since
2008,
but
right
now
we're
migrating
to
the
cdc
home
as
a
way
to
bootstrap
fund
the
actual
project
based
on
our
learning,
so
expand
on
that
and
make
a
compelling
story
about
it.
A
A
It's
completely
consistent.
It's
all!
It's
the
open,
open
process
trying
to
emphasize
that
that
openness
is
the
key
to
our
success
or
open
collaboration,
because
that's
what
we're
trying
to
prove
we're
trying
to
create
the
open
source
economy.
So
we
have
a
story
around
that
yeah
because
I
don't
want
to
forget
like
if
we
get
dive
into
the
cd
go
home.
I
don't
want
to
forget
what
this
is
after
and
and
what
we're,
after
still
is
2028.
Just
to
summarize,
what's
the
clarity
on
where,
where
are
we
going
so
as
a
leader?
A
Where
is
the
movement
going
where?
Where
do
I
want
to
take
the
world?
I
want
to
take
the
world
to
the
full
promise
of
unbridled
access
to
prosperity.
One
is
how
to
phrase
it
in
a
way.
That's
understood
in
today's
language.
A
A
All
that
filtered
through
economics
is
called
financial
independence,
something
we
can
people
can
relate
to
or
them
democratizing
access
to
capital.
Interestingly,
access
to
capital
capital,
what
that's
wall
street?
No,
it's
really
open
source
capital
and
I
can
actually
link
to
the
eight
forms
of
capital
or
nine
forms
of
capital,
the
most
important
being
open
source,
know-how
and
tools,
and
all
that
to
unleash
productivity.
So
there's
that
2028
is
a
powerful
tool
set
that
enables
you
to
do
that
in
practice,
and
we've
got
successes
and
failures
in
how
we're
getting
there.
A
The
thing
to
look
for
is
that
that
mash
of
unleash
unleashing
of
of
productivity,
creativity
and
potential
as
described,
but
who
cares
about
that?
Nobody?
No
nobody
sees
that's
possible.
That's
a
completely
positive
psychology,
infinite
index
of
possibilities,
kind
of
viewpoint,
not
a
lot
of
customers,
but
we
can
frame
it
in
with
a
very
explicit
package
of
the
cd
go
home.
Here's
what
we're
doing
specifically
on
this
and
and
how
we
relate
our
open
development
to
transforming
an
industry.
That's
still
our
goal,
so
we
can
have
this.
B
I
mean
I
I
don't
know
if
this
is
how
you
write
the
way
you're
describing
this.
It's
not
the
way
I
write
and
I'm
not
an
excellent
writer,
but
my
recommendation
to
you
would
be
like
just
throw
stuff
up
on
this
document
and
let
me
help
edit
and
add
structure
wordsmithingly.
A
B
Sure
you
know
like,
like
I'm
getting
the
impression
that
you
wanna
and
like
maybe
you've
done
this
before
you,
I'm
sure
you're
practiced
at
telling
the
story.
But
this
is
my
first
time
working
with
you
on
a
on
a
piece
of
writing.
So,
like
I'm
happy
to
defer
to
what
makes
you
comfortable,
but
I
do
think
it's
a
mistake
to
jump
right
to
the
finished
product.
First.
A
B
B
B
A
No,
no,
I
think
I
think
I'll
just
I
mean
writing
the
1500.
Let's
start
with
that,
can
I
do
that
sure.
A
A
A
A
Yeah,
because
I
try
that
right
now
and
we
have
to,
of
course
that
was
like
this
hairy
kind
of
an
introduction
to
what
I
want
to
say,
but
yeah
I'll
develop
that
and
write
it
down.
B
A
B
B
A
B
You
know
like
I
all
the
stuff
in
bowl
or
in
highlight
is,
is
my.
You
know.
First
rough
attempt
to
capture
like
the
big
ideas.
I
already
see
an
issue
so
like
program
goal
like
we're,
not
really
improving
their
material
well-being,
only
it's
overall
well-being
right
so
like
that's.
That
could
be
something
that
changes,
but
you
know
it
as
a
third
party.
B
Without
your
experience,
I
also
run
the
risk
of
overstepping
or
mischaracterizing
what
you're
trying
to
do,
and
so
I'm
like
this
is.
This
is
a
good
exercise
for
me
and
I
think
it's
a
good
exercise
for
the
organization.
So
that's
similar
to
when
you
went
on
the
ted
stage,
you
probably
had
to
go
through.
Like
a
you
know,
a
lot
of
exercises
to
get
the
story
right
like
for
me.
This
is
that
version.
B
Cool,
so
so
that
that
was
me,
that's
what
I
worked
on
we're
still
waiting
to
hear
back
from
brian
you
saw
that
email
and
then
I'm
gonna
call
travis.
A
That
is
thanks
for
doing
that.
That
sounds
like
right
on.
Do
we
know
anything
about
travis?
Is
there
a
picture
of
him.
B
Yeah,
you
can
go
to
his
website
catalyst
catalystbuilt.com,
he's
recommended
by
jake
bruton,
jake
bruins,
really
well
known.
Part
of
the
build
show
works
with
matt
reisinger.
C
A
Yeah
supporting
future
trades
people
is
to
go
interdisciplinary
I'd
say,
and
I
I
really
like
all
the
stuff
I
read
about
housing
is:
if
you
integrate
integrate
the
organization,
there's
some
economics
there
that
are
breakthrough
economics
by
integrating
the
skill
set
of
individual
players
involved,
because
there's
too
many
people
too
many
books.
A
B
B
A
So
why
don't
they
do
the
whole
thing?
Why
don't
they
they
already
do
it.
They
say
why?
Don't
they
do
multiple
things?
Why
isn't
there?
A
B
Too
much
yeah
I
mean
my
instinct
well,
you
know
I
I
learned
how
to
do
this
on
youtube
and
by
watching
experts.
Do
it
in
like
a
very
unstructured
way.
B
C
A
You're
saying
that
that's
a
dis,
that's
like
that!
Just
depresses,
the
the
trades
people.
A
They're
not
stimulated
to
be
because
they're
not
really
seen
so
if
you're
you're,
a
mono
redneck
versus
a
multi-faceted
redneck,
you're,
still
still
a
low
life.
A
B
Well
like
here,
it
gets
complicated
because
well,
there's
a
lot
of
there's
a
lot
of
there's
a
lot
of
double
speak
out
there
so
like.
If
you
go.
If
you
talk
to
like
it's,
it's
it's
it's
in
vogue
nowadays
to
say
that
the
trades
are
important.
We
need
more
young
people
going
to
trade,
schools
and,
and
so
they're
like,
I
think
the
culture
is
shifting
to
look
upon
or
to
be
more
skeptical
of
going
to
colleges
as
a
guaranteed
path
to
success.
B
I
mean,
like
the
economic
data,
still
tells
us
that,
even
if
you
take
out
student
loans,
college
is
the
best
single
thing
you
can
do
to
increase
lifetime.
Earnings
like
let's
forget
that
for
a
second
and
just
go
off
perception.
B
B
Yeah
you
can
you
can
you
can
create
a
predictable
path
to
success,
starting
with
a
group
of
intrepid
motivated
people
that
becomes
like
a
mind
virus?
You
start
incepting
the
rest
of
society
to
actually
believe
like
holy
crap.
If
they
can
do
it,
I
can
do
it.
That
is
a
really
cool
way
to
earn
a
living.
You
know,
there's
always
a
first
mover
problem
and
brian
potter
talks
about
this.
In
that
one
article,
why
isn't
there
innovation
in
construction
and
one
of
the
reasons
or
theories
he
has?
B
You
know,
build
something,
and
people
are
already
building
things,
and
so
you're
now
like
the
payoff,
is
relatively
speaking,
not
as
high
as
the
loss
is
going
to
be
because
failing
to
innovate
or
having
an
innovation
fail
is
tremendously
risky,
because
buildings
involve
lots
of
stakeholders
and
lots
of
capital
invested
in
them,
and
so,
like
internalizing,
all
that
risk
to
innovate.
For
something
as
intensive
as
a
building
is
a
challenge.
It's
something
that
prevents
innovation.
A
That
it's
like,
oh
it's
already
happening.
We
don't
need
to
innovate
so
part
of
it
is
that
people
don't
recognize
the
the
need
they
think
it's
already.
I
think
a
lot
of
that
is
perception
is
that
it's
efficient
part
of
it
or
lack
of
awareness
that
innovation
is
needed.
I
think
you
address
the
issue
on
for
why
systematically
there's
no
more
people
going
into
trades,
but
we
did
not
answer
the
question:
why
aren't
trades
people
diversifying
into
integrated
operations?
A
And
I
my
my
answer-
would
be
that's
a
highly
entrepreneurial
endeavor
and
you
gotta
learn
much
more
so
there's
barriers
to
that.
B
B
Me
because
it
it
costs
money
to
take
those
tests
and.
C
B
Right
right
and
not
to
mention
the
fact
that,
like
you,
need
certain
credentials
to
sign
off
on
certain
sized
buildings,
let's
say
like
you
need.
B
Need
to
be
a
master
electrician,
to
sign
off
on
work
done
in
a
commercial
building,
let's
say,
and
that
successful
permit,
or
that
successful
inspection
is
so
valuable
to
a
commercial
developer
that
they're
only
gonna
they're
gonna
they're
gonna
pay
whatever
amount
like
the
cost.
If
they
fail
the
inspection
of
additional
work
and
delayed,
you
know,
delaying
the
project
is
so
high
that
they're
willing
to
pay
such
a
high
premium
for
that
master
level.
A
I
see
so
the
disincentive
is
that
trying
to
get
the
logic
of
the
market
there.
This
incentive
is
that
the
person
who's
hiring
those
people
is
going
to
want
the
super
specialist.
So
so
so
there's
the
builder
say
the.
A
Developer,
let's
say:
developer
someone
who's,
developing
they're
gonna
want
the
best
or
the
best,
the
print
the
apprentice,
the
the
tradesperson
wants
to
think.
Oh
yeah
yeah,
I'm
the
best
person,
I'm
gonna
just
get
this
one
license,
I'm
gonna
specialize
in
it.
They
and
maybe
the
barriers
to
that
are
unnecessarily
high.
A
I
would
look
at
it
that
way,
they're
unnecessary
because,
for
example,
look
at
example
of
me
like
I
can
get
the
electrical
contractor
thing
now
for
the
cdca
home,
I'm
going
to
use
a
small
subsection
of
all
the
laws
that
are
out
there,
because
our
design
is
simple,
but
I
guess
I
can
see
the
disincentive
on
that.
It's,
oh
well,
you
still
got
to
know
everything,
even
though
you're
using
a
small
fraction
of
it.
So,
yes,
that
would
be
a
disincentive.
B
B
I
think
that
the
financial
incentive
to
be
hyper-specialized
so
that
you
can
be
like
unquestioned
in
your
ability
to
sign
off
on
that
big
stuff,
to
minimize
the
risk
for
big
firms
like
that's,
where
the
big
money
is.
Let's
say
that
financial
incentive
disincentivizes
people
early
in
the
career
from
viewing
the
trades
as
more
of
like
a
scientific
pursuit,
and
when
I
say
scientific,
I
mean
like,
if
you're
a
plumber,
you
kind
of
know
a
little
bit
about
electrical
engineering,
but
nobody's
really
connected
those
dots
for
you
and
like
to
me.
B
This
goes
beyond
the
trades
and
it's
more
of
a
question
of
like
what
does
education
mean
like
what's
the
value
of
education?
Why
do
we
learn
about
the
world
around
us
like?
Why
is
science
important?
Well
like
it's,
because
as
a
plumber,
I
need
to
know
why
we
have
to
ground
certain
pipes,
because
moving
water
creates
current
like.
B
A
I'm
confused:
why
are
you
saying
that
the
way
it's
structured
like
I
I'm
confused
on?
What's
your
message
about
you're,
somehow,
disincentivizing
science,
can
you
elaborate
please?
You
said
something
about.
You
must
have
some
point
there
about
how
the
overall
structure
this
kind
of
disincentivizes
you
from
having
a
good
scientific
understanding
the
whole
the
way
the
whole
thing
works.
Is
that
what
you're
saying.
B
I
mean,
I
think
I
think,
they're
related,
I'm
not
sure,
there's
a
causal
relationship
to
me.
This
is
more
like
correlation,
but
I
mean
just
if
I
think,
if
I
think
about
in
terms
of
stereotypes
and
culture
and
norms
like
when
I
was
growing
up.
You
had
the
group
of
people
who
were
going
to
go
to
college
and
they
were
going
to
get
professional
jobs
and
everybody
else
and
everybody
else
like
it,
was
assumed
that
if
you
didn't
go
to
college,
you
were
bad
at
school
or
you
got
bad
grades.
B
Without
that
connection,
the
thing
that
drives
them
in
that
job
potentially
could
could
be
the
financial
motivation
and
right
now,
the
financial
incentives
are
primarily
to
be
a
specialized
trades
person
to
get
the
highest
level
level.
Certification
that
you
can
in
that
trade
to
make
the
most
money,
and
I
think,
when
we
talk
about
overlap
and
cross-training
and
all
that
other
yeah.
A
Wait
are
you
saying
that
so
in
exchange
for
being
dumbed
down
and
dumbed
down,
I
accept
that
as
a
trades
person,
because
I
get
good
pay
because
that
kind
of
there's
a
little
subverse
little
perverse
incentives.
There
you're
saying
I'm
not.
B
Also
want
to
take
a
step
back
like
I'm,
not
I'm
not
trying
to
make
big
sweeping
claims
here,
like
that,
I'm
more
sort
of
taking
the
temperature
on
you
know
my
impression
of
why
people
get
into
the
trades.
Why
more
young
people
you
know
like
currently
aren't
interested
in
doing
it
and,
like
you
know
some
of
the
forces
that
are
affecting
that
and
what
the
possible
implications.
A
And
therefore,
I
don't
need
to
pursue
the
the
so-called
liberal
education
or
research
education
kind
of
the
the
higher
tracks
of
research
and
development,
so
it
kind
of
whisked
out
of
it
because
of
that
high
pay,
which
is
whisking
talent
away,
which
otherwise
could
have
gone
to
a
higher
level.
So-Called
higher
level
of
education.
B
A
Yeah,
but
what
I
can
say
is
that,
okay,
so
I
think
the
the
our
approach
to
this
is
like
this
is
not
really
about
the
trades.
The
way
we
position
this
for
for
veterans
for
people
that
work
with
us
as
world
changers
is
we're
talk,
we're
talking
about
entrepreneurial
mindsets
and
movement
entrepreneurs,
that's
kind
of
like
the
framework
it's
like.
If
you
want
to
be
more
entrepreneur,
you'll
come
to
us
if
you
want
a
regular
gerb,
go
somewhere
else.
B
A
A
B
I
mean
I've
been
thinking
about
this
a
lot
recently
and
I
don't
claim
to
have
anything
figured
out,
but
you
know,
I
think,
there's
a
lot
of
assumptions
in
people's
minds
about
like
employee
entrance
to
the
labor
market,
being
rational
actors
who
are
guided
by
self-interest
and
predictable
and
manipulable
through
wage
mechanisms
and
all
this
sort
of
stuff
and
like
I
think
I
think,
a
lot
of
that
analysis
and
like
that
approach
misses
a
lot
of
you
know
the
human
connective
buzzy
stuff.
B
So,
if
you're
asking
why
more
people
aren't
taking
this
approach
is
because
there's
no
easy
lever
to
pull
to
minimize
risk
and
maximize
payoff
like
what
we're
dealing
with
is
like
sticky,
human.
You
know
getting
people
in
a
room
together,
collaborating
and
so
right.
Now
it's
an
opt-in,
but
eventually,
I
think
you
know,
as
as
success
scales
here
with
you
know
the
amount
of
work
that
you've
put
into
it.
I
think
there's
a
pull
like
there's
a
bug.
Like
effect,
that's
going
to
happen.
A
B
I
mean
I
would
say
that
we
should
just
come
up
with
our
priorities
for
the
next
week
and
keep
marching
along
like
that.
C
Yeah,
I'm
building
stuff,
and-
and
do
you
want
me
to
work
on
the
so
put
some
time
into
the
emerging
adventures,
yeah
we'll.
A
B
Yeah,
I
would
say
it
would
be
helpful
to
me
if
you
threw
in
topics
that
you
want
to
cover
phrases
that
capture
sort
of,
like
you
know,
sound
bites
or
whatever
the
thing,
the
the
things
that
your
practice
is
saying
and
telling
the
story
or
concept
you
want
to
include.
And
then
we
just.
C
A
Yep
yep
yep
yeah.
That's
that
travis,
I
think,
could
be
good
good
thing.
I
think
the
thing
with
burkabill
being
in
architects.
I
think
that
discussion.
We
were
talking
about
potential
charade
and
all
that
I,
I
think
not
sure
what
the
discussion
on
that
last
was.
But
my
impression
from
katarina
was
that
they
didn't
sound
like
a
good
fit.
There
wasn't
like
a
lot
of
interest
from
the
people
at
beanum,
I'm
not
sure.
I'm.
A
I
think
I
can
follow
up
on
that,
because
we
did
talk
to
some
people,
but
but
you
get
two
kinds
of
people
that
are
basically
basically
listen
to
you
and
people
who
just
tell
you
no.
This
is
how
I
would
do
it,
regardless
of
like,
without
really
considering
the
constraints
or
opportunities
that
we
have.
A
So
we
kind
of
didn't
feel
like
we
were
exactly
being
listened
to,
like
a
lot
of
people
can
provide
different
different
feedback,
but
the
most
valuable
is
like
when
it's
they
really
stop
and
listen
and
just
throw
all
their
assumptions
away.
Yeah,
I'm
not
sure,
I'm
not
sure
that
was
there,
but
I
could
check
in
on
that
to
be
valid,
because
I
I
mean,
I
think,
about
a
lot
about
okay.
A
How
are
we
being
collaborative
and
that
aspect
we
gotta
bring
out
in
this
work,
and
I
think
you
know
we're
in
a
stage
of
the
build
and
but
once
the
product
release
comes
like
february,
2nd
february
1st
or
whatever
my
effort
will
shift
much
more
to
the
okay.
Let's
talk
about
more
collaboration
like
things
like
who,
like
the
research
like
who
is
actually
solving
housing
right
now,
you
know
who
are
the
key
players
like
if
we
talk
about
these
startups
that
try
to
break
through
in
housing?
What
are
they
doing?
A
How
are
they
doing
it?
Just
studying
the
whole
field
and
making
it
into
a
problem
statement?
That's
more
than
ours.
It's
okay!
Here's
how
you
generically,
how
you
solve
housing
across
the
board?
What
are
the
key
issues
so
and
involving
people
around
those?
That's
that's
the
kind
of
way
we
want
to
roll
so
right,
now
kind
of
I'm
in
a
in
a
weeds
just
building,
but
but
when
I
really
get
much
into
that,
that's
the
space
I
thrive
more
in
in
terms
of
getting
people
to
collaborate.
B
Right
yeah,
I
should
also
probably
mention
I
have
potential
connections
with
habitat
for
humanity.
A
A
C
A
They
are,
they
seem
to
have
a
really
good
impact.
They
seem
to
be
growing
quite
a
bit.
They
pretty
much
like
really
took
off
in
the
last
few
years,
so
yeah
love
to
see
that
and
learn
from
I
mean
they've
got
a
model
that
works.
They've
got
a
400
hour,
sweat
equity
model,
yeah
I'd
like
to
talk
to
somebody
in
their
leadership
to
to
really
discuss
like
okay.
What
have
you
learned?
How
is
this
working
because
they've
been
around
and
they're
they're
getting
traction
so.
B
A
Yeah
yeah,
their
figures
are
like.
Let
me
see
what
I've
got
like
as
far
as
like.
So
you
know,
so
this
is
part
of
our
competitor
collaborator
audit.
A
C
Like
a
little
report.
A
Okay,
so
look
at.
I
saw
this
one
page
here
like
their
raw
stats,
so
let's
look
at
they
had
one
for
north
america.
A
May
not
be
the
one,
but
they
I
was
trying
to
look
at
their
numbers
like
how
many
new
homes
do
they
actually
build.
I
think
that
number
was
like
around
10,
000
or
so
per
year.
That's
pretty
good
right.
How
exactly
do
they
work?
A
No,
I
mean
there's
I'd
love
to
see
some
good
case
study
of
it
like
if
you
run
into
anything
like
there
must
be
some
interviews
with
their
leadership
or
anything,
maybe
somewhere
in
some
enterprise
channels,
but
I'm
really
curious
about
what
they're
doing
and
how
they're
doing,
because
apparently
they're
just
exploding
right
now,
as
you
saw
in
the
graph
I
mean
the
graph
is
kind
of
like
what
I'm
going
by
it's
like
this
graph,
or
is
that
just
marketing?
A
A
Pretty
rapid
growth,
since
about
2012.,
you
know
2010,
okay,
they
can
hit
the
knee
at
like
2015,
which
is
very
recent
history.
So
they're
someone
to
study.
B
A
A
More
than
doubled
like
whoa.
Well,
that's
that's
interesting.
Is
that
real,
or
is
that
the
way
they
did
their
metrics?
Because
if
that's
the
case,
then
they
stayed
the
same
between
2018
and
19
but
yeah.
This
trend
here
is.
B
It's
still
impressive
yeah,
but
I
I
think
if
they
were
building
a
million
homes
a
year
more
people
would
know
about
it.
A
Is
that
enough
to
make
a
dent
the
amount
of
houses
per
year
in
the
united
states
they're
around?
What
is,
I
think,
a
million.
A
I
think
it's
about
a
million
so
they're
getting
if
it's
ten
thousand
it's
one
percent,
so
one
percent
I
mean.
B
B
Great
me,
too,
all
right.
Well,
I
look
forward
to
next
week
and
I
should
be
okay.
If
my
flight
or
you
know,
gets
in
the.
A
Way,
I'll,
let
you
know
oh
but
my
man.
Actually,
let's
can
we
go
back
to
the
6
p.m,
5
30
or
6
p.m.
Next
week
would
that
work,
yeah
forever
katrina
is
not
making
the
meetings,
and
this
is
like
the
middle
of
the
day
yeah,
where
it's
rest
sure
so,
okay.
So
if
you
can
send
me
that
invite
absolutely.
B
All
right
well
get
back
out
there.