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From YouTube: Feb. 24, 2015: City Council Hearing on Rules (Pt. 2)
Description
During the public hearing of the Rules Committee, testimony was heard on Bill No. 140906: An Ordinance amending Title 14 of The Philadelphia Code, entitled "Zoning and Planning," by amending Section 14-203, entitled "Definitions," and by amending Chapter 14-500, entitled "Overlay Zoning Districts," to add a new Section 14-516, entitled "/UED Urban Experiential Display Overlay Control District," all under certain terms and conditions.
A
A
B
No,
the
the
original
legislation
has
a
certain
a
certain
height
58
feet,
maximum
that
these
that
these
you
EDS
could
could
reach.
They
had
concerns
about
brightness,
a
major
concern
which
is
addressed
in
the
end.
The
amendments
concerned
encroachments
on
over
over
the
city
over
city
right
rights-of-way,
for
example,
the
Commission
did
not
want
any
of
these
devices.
You
know
in
the
public
sidewalk
they
had
to
be
on
private
property.
C
B
I
think
that
I
think
the
commission
just
felt
uncomfortable
with
the
size
and
proposed
locations,
and
certainly
they
were
concerned
about
the
brightness
and
the
other
impacts
on
the
public
realm.
The
public
environment,
as
experienced
by
pedestrians
drivers
cyclists
that
this
would
be
distracting
and
inappropriate
for
the
urban
fabric
of
of
Philadelphia.
Okay.
A
Because
from
what
I'm
I
see,
most
of
that's
been
addressed,
so
I
still
don't
see,
understand
what
you
know
why
the
Commission
is
saying
no
and
I.
Just
think
that
if
we
r
you
know
like,
were
you
know
the
fifth
largest
city
in
the
nation
and,
as
you
know
as
being
such,
we
have
to
have
a
reason.
I
believe
for
the
no
I'm
not
saying
that
you
know
no
should
be
off
the
table.
But
I
would
like
to
have
the
reason
for
the
know.
B
C
B
C
B
Well,
I
mean
it
doesn't,
it
doesn't
happen
very
often,
I
mean
most
most
times
the
the
Commission
will
will
vote
in
accord
with
the
the
staffs
recommendation
in
this
case,
I
just
think
that
the
level
of
comfort
was
not
not
high
enough
for
them
even
to
approve
this.
This
amendment
to
the
zoning
code,
which
would
establish
an
overlay
okay.
C
B
D
B
And
in
fact,
working
with
Councilman
scuola,
we
had
also
suggested
an
amendment
or,
as
part
of
one
of
the
amendments
that
review
by
the
City
Planning
Commission
Civic
design,
review
committee
would
also
would
also
occur
and
that
the
CDR
committee
is
a
committee
of
the
City
Planning
Commission
that
was
created
by
the
new
zoning
code
that
evaluates
the
the
physical
design
of
a
project,
usually
they're
large
they're,
larger
sized
projects
for
its
impact
on
the
public
realm.
So
there
would
be.
There
would
be
a
several
step,
additional
process
of
review
for
each
individual.
D
I
think
I
think
you
see
where
I'm
going
with
this
to
echo
what
my
colleagues
are
saying,
the
City
Planning
Commission
would
still
have
to
review
and
give
approval
to
individual
displays,
and
so
why
be
against
the
concept
when
you
still
have
a
say
in
terms
of
scale
and
density
and
character
and
how
it
impacts
around
the
community?
If
you
still
have
the
authority
to
review
and
approve.
D
B
B
Understand
what
you're
saying
and
that
in
part
was
part
of
the
staffs
reasoning
in
working
to
craft
these
amendments
to
make
the
bill
more
acceptable
to
the
Commission.
We
knew
that
this
just
creates
an
entitlement
where
such
you
EDS
could
be
installed,
but
for
any
individual
you
ed
to
actually
be
implemented
would
require
another
series
of
reviews
and.
D
B
B
One
example
is
that
these
devices
shouldn't
be
installed
on,
say
a
surface
parking
lot
where
that
surface
parking
lot
would
be
developed
because
a
you
Ed
was
providing
some
income
to
the
owner
of
that
of
that
property.
That
was
one
amendment
that
we
that
we
added
to
the
bill
you
know
I
can
only
I
can
only
say
how
the
Commission
voted
and
kind
of
try
to
attempt
my
best
to
interpret
their
reasoning,
which
I
just
needed.
D
D
B
C
It,
okay,
if
I
just
add
it,
seems
like
they.
They
ignored
a
whole
lot
of
work
done
by
the
councilman's
office
and
it's
there
for
the
Planning
Commission
it
just
that.
Doesn't
it
doesn't
make
sense
of
me.
I
just
got
echo
what
everybody
else
is
saying,
and
I
know
that's
not
your
fault,
but
I'm
just
got
to
put
that
on
the
record.
Anyone
else,
councilman,
henan
Thank.
E
A
B
It
would
really
depend
upon
the
the
quality
of
the
of
the
design
and
the
impact
of
you
know
on
on
the
surrounding
area,
for
the
Commission
and
the
Art
Commission
for
that
matter
to
to
approve
these.
But
you
know
the
Commission
has
an
open,
mind
and
I
think
that
they
would
evaluate
any
application
for
you,
Ed
installation,
in
good
faith.
You
know
if
this,
if
this
overlay
ordinances
passed
thank.
A
C
B
C
C
E
Ronald
Patterson
with
Clare
Harrison
law
firm,
my
partner,
Carl
Primavera,
will
join
us
shortly
at
the
Zoning
Board
with
me
is
Thaddeus
Bartkowski,
who
is
the
principal
at
catalyst?
Outdoor
Thaddeus
has
a
short
presentation
for
the
committee,
which
I
think
is
important,
because
this
is
a
novel,
a
novel
idea
and,
and
everyone
has
their
ideas
of
how
much
it
may
look.
It's
complicated
and
complex,
but
I
think
the
the
short
video
and
slide
presentation
you
will
see
will
make
things
a
lot
clearer.
Ok,
I
want
to
add
you.
G
Two
things
for
write
down
if
I
self,
Thaddeus,
Bartkowski
catalyst,
outdoor
advertising,
and
thank
you
for
the
opportunity
to
be
here
this
morning.
If
I
could
just
address
councilman
Heenan's
enquiry
earlier
as
to
permit
fee
the
legislation
as
presently
contemplated,
has
an
annual
permit
fee.
Councilman
henan
of
four
thousand
dollars
per
year
with
escalators
in
that
permit
fee,
there's
also
a
requirement
for
a
developer
to
have
a
place
in
escrow
an
amount
sufficient
to
remove
any
you
Ed
in
the
event
of
abandonment.
G
Those
are
two
things
I
believe
you
had
asked
earlier
when
I
was
looking
at
the
three
years
of
history
that
went
into
the
extensive
planning
of
this
and
it
Renee.
If
you
could
please,
on
the
video,
I
wanted
to
take
a
lengthy
process,
an
extensive
process
and
boil
it
down
as
simply
as
I
could
as
to
what
this
is
about,
and
it
reminded
me
when
I
was
a
child
and
I
lived
in
the
Fairmount
section
in
the
city.
G
My
father
worked
for
the
city
of
Philadelphia
in
the
solicitor's
office
and
I
had
an
opportunity
on
rare
occasions
when
I
was
off
from
school
to
meet
him
in
the
city,
for
lunch
or
for
otherwise
and
as
a
child.
I
didn't
know
much
about
the
city
or
the
built
environment,
but
I
could
tell
you
exactly
where
the
John
Wanamaker
eagle
was,
and
I
could
tell
you
exactly
how
to
get
there,
because
it
was
uniquely
Philadelphia
and
it
was
a
it
reinforced
the
sense
of
place
that
is
philadelphia.
G
What
this
is
about
and
I
could
try
and
do
my
best
to
explain
it
to
you
and
the
legislation
in
front
of
you
does
an
okay
job
is
just
being
descriptive,
but
I
think
you
need
to
see
what
the
potential
is
to
understand
it,
and
what
I'd
like
to
start
with
here
is
about
a
three
minute
video
that
will
give
you
a
good
sense
of
it
and
then
we'll
go
from
there.
Thank
you
again
for
your
time.
F
F
F
C
G
Have
the
next
slide?
Please
that's
the
overview.
Let's
get
down
to
the
details,
looking
at
it
from
six
perspectives,
the
purpose
why
you
EDS?
Why
now
why
Philadelphia
a
history
of
the
detailed
three-year
process
that
we've
undertaken
to
get
to
the
legislation?
That's
in
front
of
you
today,
a
visual
summary
of
the
legislation,
so
you
can
see
when
implemented
how
it
affects
the
urban
center,
the
design
and
approval
process.
G
If
council
decided
to
move
forward
all
the
steps
that
would
need
to
happen
before
a
building
permit
could
be
issued
the
issue
of
brightness,
as
was
discussed
earlier
or
more
technically
speaking,
luminance
and
illuminance,
and
the
nonprofit
component,
the
purpose.
This
is
about
five
things
when
you
sum
it
up.
It's
about
creating
a
multi-faceted
communication
platform,
that's
able
to
add
vibrancy
in
unique
commercial
quarters.
It's
about
reinforcing
the
sense
of
place.
That
is
areas
like
the
avenue
of
the
arts
or
the
convention
center.
It's
about
being
proactive
and
not
reactive.
G
Visual
communication
technology
is
here
the
opportunity
exists
to
regulate
that
technology
in
a
way
that
ensures
that
its
implementation
is
of
the
highest
level.
It's
about
creating
exposure
for
nonprofits.
In
the
city
of
Philadelphia,
there's
over
560
nonprofits
in
the
city
and
the
ability
to
create
meaningful
exposure
for
them
is
tremendous.
G
G
The
legislation
itself
you
ed
boundary
line
is
denoted
here
in
blue,
the
before
a
location
can
be
approved,
City
Council
would
have
to
issue
a
companion
piece
of
legislation
for
a
specific
site.
The
three
initial
sites
that
we're
proposing
are
at
the
corner
of
broad
and
race
at
the
convention
center,
the
globe
at
12th
and
arch,
and
the
notes
concept
on
the
Bellevue
garage.
One
of
the
key
provisions
of
the
legislation
is
that
no
you
Ed
can
be
constructed
with
a
900
feet
of
another.
You
Ed,
as
outlined
here
by
the
yellow
circles.
G
G
The
next
provision
in
the
legislation
requires
a
500
foot
spacing
from
passive
parks
and
open
space
districts,
some
of
which
are
identified
in
green
and
500
foot
spacing
from
residentially
zoned
districts
when
you
layer
those
into
the
equation
with
the
three
initial
locations
that
have
been
proposed.
You
end
up
with
an
area
here,
that's
not
colored
in
red
that
could
support
additional
you
EDS,
under
the
construct
of
the
current
legislation.
G
Let's
talk
about
the
design
for
a
second,
the
legislation
requires
a
minimum
of
three
local
artists,
designers
or
architects
to
design
each
you
Ed,
additionally,
there's
a
minimum
of
two
million
dollars
that
has
to
go
into
the
physical
construction
of
a
you.
Ed,
not
engineering
costs,
not
design
costs,
not
soft
costs
into
the
physical
structure
itself.
There's
a
requirement
for
three
different
types
of
visual
communication
technology
to
be
included
in
the
implementation.
The
reason
behind
this
is
what's
trying
to
be
created
here
is
a
pedestrian
viewer
experience,
not
just
a
simple
single
form
of
Technology.
G
G
This
is
a
typical
LED
module.
This
is
what
most
of
the
technology
that
you
see
in
this
city
looks
like
it's
square
in
shape.
You
can
see
the
exposed
LEDs.
You
can
see
that
their
significant
spacing
between
those
LEDs
and
when
you
have
a
tile
like
this,
you
are
limited
to
flat
square
and
rectangular
shapes.
If
you're
going
to
create
three-dimensional
objects,
a
couple
things
need
to
change
that
globe
concept.
G
That's
eight
different
shapes
of
modules
that
vary
from
traditional
shapes,
like
this
to
curve
shapes
to
triangular
shapes
to
make
sure
you
have
a
continuous
surface
area.
The
other
thing
you'll
notice
about
this
type
of
technology
is
its
surface
mount
diodes.
You
can't
see
the
individual
red,
green
and
blue
diodes
because
they're
all
behind
each
one
of
these.
The
resolution
of
this
is
225
percent
on
average
higher
than
what
you
see
in
a
conventional
digital
display
the
approval
process.
G
If
council
decides
to
move
forward
with
the
legislation
is
contemplated,
there
is
a
long
road
ahead
between
then
and
a
construction
permit.
That
road
includes
Civic
design
review,
then
Planning
Board
approval,
then
Philadelphia
Art,
Commission
approval
and
then
lastly,
PennDOT
approval.
On
top
of
that.
The
purpose
of
these
two
implementations
and
the
reality
is,
is
that
the
concepts
that
we've
showed
here
today
are
nothing
more
than
concepts
if
it
was
to
move
forward.
The
final
implementations
would
look
much
differently
than
the
concepts
because
of
the
input
of
all
these
parties
involved
in
it.
G
The
issue
of
brightness,
how
brights
too
bright
technically
we're
talking
about
two
things,
luminance
and
illuminance
luminance-
is
the
measure
of
how
much
light
is
produced
from
a
surface,
as
councilman
scrilla
had
suggested
earlier,
its
measured
in
nits,
you
measure
nits,
with
a
luminance
meter,
otherwise
known
as
an
it
gun
this
one
of
my
hands,
a
four
thousand
dollar
device.
It
has
its
limitations.
G
Those
limitations
include
that
you
have
to
be
perfectly
perpendicular
from
the
display
that
you
want
to
measure
the
nits
from
in
order
for
it
to
be
accurate,
it's
kind
of
difficult
when
you've
got
a
display,
that's
elevated,
unless
you're
going
to
bring
a
crane
out.
Second
thing:
nits
cannot
be
correlated
back
to
ambient
light
level.
Now
the
legislation
includes
a
requirement
for
known
from
cap
of
500
nets
at
night
and
7500
Nets
during
the
day.
G
If
you
just
stop
there
with
your
lighting
regulations,
you
could
have
a
situation
where
our
display
is
operating
at
5,000,
nits
well
below
the
7500
cap.
During
a
cloudy
or
overcast
day.
It
would
still
be
too
bright
because
it
doesn't
correlate
back
to
ambient
light
level.
Illuminance,
on
the
other
hand,
is
how
much
light
illuminates
a
particular
surface
or,
as
we
suggested
earlier,
it's
what
the
eye
perceives
as
brightness
its
measured
in
foot
candles.
It
can
be
measured
with
a
device
like
this.
It's
a
light
meter,
it's
a
two-hundred-dollar
device.
G
G
The
next
nonprofits
takes
a
lot
of
things
for
nonprofits
to
be
successful,
but
there's
two
key
things:
I
think
most
people
would
agree
with,
and
that
is
they
need
exposure
and
they
need
capital.
And
if
you
have
exposure,
you
usually
can
get
capital
and
if
you've
got
capital,
you
can
buy
exposure.
It's
over
560
of
them
in
the
city
of
Philadelphia
by
our
research
and
I
bet
you
if
you
asked
a
citizen
of
Philadelphia
to
name,
however
many
nonprofits
they
can.
They
probably
come
up
with
about
five.
G
The
you
Ed
platform
is
designed
to
address
that
over
10
hours
a
week
on
each
you
ed,
with
an
even
distribution,
not
at
12
midnight,
not
at
six
in
the
morning,
but
evenly
distributed
with
the
rest
of
the
formatting
of
the
you
ed
has
to
be
dedicated
to
nonprofit
communication.
The
developer
of
that
you
ed
has
an
obligation
to
provide
the
nonprofit
with
the
creative,
so
it's
a
zero
cost
for
the
nonprofit,
we're
talking
about
a
level
of
transformative
exposure
for
these
nonprofits.
G
The
second
part
of
this
piece
is
capital,
and
the
capital
piece
is
that
you
Edie's,
are
about
financially
empowering
nonprofits
to
maintain
and
revitalize
the
built
environment
where
they
are
located.
According
to
nonprofit
finance
fund.
In
twenty
fourteen,
forty
seven
percent
of
nonprofits
reported
a
decline
in
both
state
and
federal
funding.
It's
no
surprise.
G
We
all
see
it
each
you
Ed
will
provide
5.2
million
dollars
to
a
non-profit
over
the
life
of
the
you
Ed,
those
initial
nonprofits,
the
avenue
of
the
arts,
for
the
notes
concept
on
the
Bellevue,
the
reading
terminal
market
at
12
and
arch,
and
a
split
benefactor
for
the
convention
center
between
friends
of
the
rail
Park
and
avenue
north
Renaissance
next
slide.
Let's
talk
about
what
that
money
means.
The
legislation
has
draft.
It
requires
a
hundred
and
twenty-five
thousand
dollars
from
each.
We
need
to
go
to
a
non-profit
in
the
base
year.
G
G
What's
this
money
mean
how
meaningful
is
it
that
hundred
and
twenty-five
thousand
dollars?
That's
approximately
just
more
than
a
third
of
the
budget
of
the
avenue
of
the
arts?
That's
125
thousand
dollars.
It
can
go
to
maintaining
the
beautiful
ornamental
street
lights
that
are
there,
the
pavers
that
form
the
crosswalks
that
are
unique
to
the
avenue
of
the
arts
or
the
flower
beds.
That
line
the
Avenue
of
the
Arts,
it's
real
dollars,
meaningful
amounts
relative
to
nonprofits,
and
it's
recurring
me
next
slide.
G
You
know
when
you
take
a
look
at
what
this
is
about
up
until
a
half
a
decade
ago,
signs
or
displays
we're
defined
by
the
information
they
disseminate
it.
You
had
on-premise
signs
off
premise:
signs,
government
signs
political
signs,
it's
time
to
transform
the
thinking
of
not
governing
signs
or
regulating
based
upon
a
century
old
model
of
what
signs
disseminate,
but
rather
looking
at
the
fact
that
this
communication
that
exists
today
is
able
to
create
a
communication
platform
that
can
disseminate
all
different
types
of
communication,
and
here
we
are
in
the
city.
G
That's
got
a
long
history
of
firsts
and
the
opportunity
is
to
take
the
well
thought-out,
well-planned
legislation.
That's
in
front
of
you.
That
has
been
through
an
exhaustive
review
from
a
lot
of
different
bodies
and
stakeholders
and
to
create
something,
that's
world-class,
but,
more
importantly
than
creating
something,
that's
world-class,
creating
something
that's
uniquely
Philadelphia.