►
From YouTube: Feb. 24, 2015: City Council Hearing on Rules (Pt. 4)
Description
During the public hearing of the Rules Committee, testimony was heard on Bill No. 140906: An Ordinance amending Title 14 of The Philadelphia Code, entitled "Zoning and Planning," by amending Section 14-203, entitled "Definitions," and by amending Chapter 14-500, entitled "Overlay Zoning Districts," to add a new Section 14-516, entitled "/UED Urban Experiential Display Overlay Control District," all under certain terms and conditions.
B
A
B
Absolutely
we
also
are
going
to
be
dedicating
as
part
of
the
expansion
we're
working
with
the
city
and
the
art
department
of
the
city
that
patha,
as
well
as
the
Commission
on
the
arts.
The
Pennsylvania
Commission
in
the
arts
will
be
investing
somewhere
on
the
order
of
a
million
to
in
art
in
the
expanded
project.
So
this
will
help
us
there
too.
So
we're
really
in
great
shape
right
now.
B
A
A
C
C
C
E
F
C
G
Good
morning,
one
Jeff
Braff,
president
of
Center
City
residents
association.
We
are
a
501
C
3
nonprofit,
one
of
the
registered
564
nonprofits
in
the
city
that
you
saw
on
the
screen.
So
I
guess
we'll
get
our
minute
in
the
Sun
where
we're
not
slated
to
get
get
money,
but
we
will
get
under
the
proposal.
I
assume
will
be
a
beneficiary
of
an
opportunity
to
display
what
we
do
on
the
screens.
Nonetheless,
center
city
residents
association
joins
with
Planning
Commission
in
opposition
to
the
you
Ed
overlay
to
to
their
credit.
Mr.
G
G
Mr.
Heenan
has
been
working
for
more
than
a
year
on
non
accessory
billboards
three
years,
and
this
is
designed
as
an
overlay.
Let's
be
clear,
this
will
be
an
exemption
from
the
legislation
that
mr.
Heenan
has
in
his,
and
his
group
has
been
working
on
for
many
years.
We
had
already
an
exception
in
overlay
and
market
east
and
the
rationale
for
that
was
that
that
was
going
to
promote
economic
development
and
market
east.
G
No
such
rationale
here
we're
talking
about
very
vibrant
locations
that
are
already
developed.
You
all
saw
the
presentation.
I
saw
a
number
of
you
were
kind
of
mesmerized
by
it.
You
many
of
you
probably
seen
it
before
these
things
could
be
kind
of
cool,
nope,
no
question
about
it
and
the
amendments
councilman,
squalor
I
think
a
lot
of
those
are
very
good
amendments
and
substantially
improve
and
improve
the
proposed
bill.
G
G
Ccra
did
not
oppose
the
cube
in
front
of
the
Kimmel's
that
mr.
beederman
talked
about
before
just
a
whole
different
scale
and
and
Councilwoman
bass.
When
you
asked
about
you
know
what
was
in
the
Commission's
Planning
Commission's
mind
as
to
why
they
oppose
and
and
mr.
Jastrow
talked
about,
the
Commission
said
it
was.
They
had
concerns
about
the
impact
on
the
public
realm,
their
focus
there
was
on
the
size
and
and
and
the
height
of
these
and
and
the
and
the
enormity
and
seventy
percent
of
the
content
is
going
to
be
commercial.
G
Let's
not,
let's
not
forget
that.
I
have
nothing
nothing
more
to
add,
but
I
hope
that
adds
a
little
bit
of
insight.
I,
don't
know
what
the
Commission
was
was
thinking
about,
but
I
can
tell
you
what
my
board
members
are
thinking,
58
feet
of
commercial
advertising
in
your
face,
it's
very
different
than
what
we
have
at
the
at
the
kimmel
center
and
I'm
sure
we
could
do
something
a
lot
that
would
be
good
for
the
convention
center
doesn't
have
to
be
so
gargantuan
and
in
your
face.
Thank
you.
C
Okay,
thank
you,
Miss
Brown.
Let
me
just
ask
one
question:
I
know
and
in
fairness,
you
guys
have
been
very
consistent
on
this,
but
for
the
most
part
I
know,
you
said
you
didn't
oppose
the
Kimmel
site,
but
you
pretty
much
been
against
any
kind
of
real
advertising
lighted
advertising
in
the
neighborhood
right,
because
I
remember
when
I
came
to
the
civic
association
with
the
newsstand
Houston.
G
C
Bright
at
large
her,
then
this
is
and
I
kind
of
heard,
the
same
argument.
You
know
that
it
it
was
too
bright
and
it
was
going
to
be
distractive
and
it
was
overbearing
now,
I,
don't
think
anybody,
since
those
things
have
been
put
up,
has
used
any
of
those
words,
but
it's
at
least
that
I
know
of
nobody
said
it
to.
G
C
G
E
Just
wanted
to
thank
you,
I
just
wanted
to
go
back
and,
as
I
understand,
just
to
clarify
that
PennDOT,
the
Planning
Commission
and
the
Art
Commission
would
have
to
approve
it
before
the
design
would
be
expound
acceptable
to
go
into
a
location.
So
it's
not
like
a
you
know,
a
six-foot.
You
know,
big
ol
thing
would
just
drop
into
a
neighborhood
overnight.
They're.
G
C
H
H
H
D
Think
that
the
for
the
presentation
they
were
ideas,
but
not
the
definite,
so
certainly
the
community
would
have
a
say
in
what
and
size
in
terms
of
what
we
go
and
the
in
this
in
the
center
city
area,
particularly
along
Market
Street,
where
it
is
becoming
more
commercial
and
you
know-
and
we
need
some
vibrancy
in
Philadelphia
to
wake
us
up.
We
look
like
a
big
country.
D
C
I
God
lets
his
work:
okay,
good
afternoon,
chairman
and
members
of
the
rules
committee.
My
name
is
Michael
McGettigan
born
and
raised
in
Philadelphia
as
much
my
dad
granddad
and
my
son,
who
just
finished
12
years
of
philly
public
schools
and
just
got
into
haverford
college
on
a
pretty
decent
ride.
We
won't
go
too
broke
so
I
guess:
there's
been
an
attempt
to
kind
of
go
into
manouche
a
talking
about
nits
and
little
bits
of
measurement,
and
I
want
to
say.
G
G
I
May
have
noticed
a
TB
on
a
stick.
I
brought
to
give
you
a
little
sense
of
it,
and
I
would
say
I
feel
that
that
definitely
cheapened
the
feel
this
room
and
is
an
ugly
distraction,
and
I
could
probably
make
money
by
saying
I
could
reach
an
incredibly
exclusive
audience
by
showing
commercials
and
things
aim
directly
at
you,
but
I
think
that
would
be
wrong
and
indignity
to
this
room.
The
the
term
art
was
brought
up
a
lot
and
the
wanamaker
eagle
was
brought
up
as
a
comparison.
I
The
main
thing
too-
and
this
is
something
all
of
us-
are
being
born-
ceaselessly
back
into
the
pants
on
60
years
old,
I-
think
most
of
the
Rules
Committee
is
getting
up
there
and
we
have.
We
have
a
tendency
to
maybe
be
buffaloed
a
little
bit
by
by
the
use
of
technology,
but
younger
people
aren't
I
bar
that
ipad.
Yesterday,
at
Indy
Hall
the
city's
first
co-working
space,
an
anchor
of
nerd
street
phila,
where
everybody's
working
on
little
machines
the
whole
time
the
general
response
from
those
people
most
of
them
under
30,
was
go
get'em.
I
I
Everybody
has
one
and
the
vanity
of
proposing
that,
like
in
some
medieval
city,
we
would
need
to
gather
by
these
led
machines
to
be
told
that
there's
an
Amber
Alert
last
night
at
two
o'clock
which
I
got
on
my
mobile
device
mobile,
is
the
future
and
everybody
in
d.
Hall
knows
that
everybody
young
I
speak
to
knows
it.
It's
targeted,
it
is
measurable.
Outdoor
cannot
be
efficiently
measured,
it
cannot
be
targeted
and
in
fact
they
are
shying
away
from
any
deliberate
proof
of
how
well
it
works.
I
They
could
do
scans
to
show
the
drivers
will
be
distracted
on
Broad
Street
and
look
at
that
sign
that
you
place
outside
the
convention
center,
but
they
will
not
do
those
measurements
because
it
would
expose
them
to
liability.
So
the
remaining
scraps
of
the
Billboard
mystery
are
trying
to
change
them
at
the
television
sets
and
place
them
by
expressways
and
by
pedestrians
and
by
our
public
streets,
but
they
do
not
and
will
not
ever
state
how
effective
they
are
distracting
drivers,
because
that
will
open
them
to
liability.
I
Nonetheless,
if
it
happens,
I
submit
that
as
partners
with
mr.
Bartkowski,
you
may
be
parties
to
liability
on
that
in
Philadelphia
has
a
lot
of
lawyers.
Speaking
of
lawyers,
just
an
observation.
Mr.
Bartowski
has
been
associated
with
using
the
courts
significantly
along
the
main
line
to
force
billboards
into
cities
and
townships
that
don't
wish
him
to
be
there
before
you
partner
up
her
work
with
him.
I
think
you
should
keep
that
in
mind.
I
Now
some
of
the
specific
things
that
were
stated
here
by
various
supporters,
including
the
fellow
from
the
avenue
of
the
arts
and
the
convention
center,
the
convention
center
gentleman
was
stating
that
he
had
a
problem
with
people
finding
the
invention
center.
By
the
time
they
reach
broad
and
arch,
and
the
set
sign
would
have
utility
to
which
I
say.
Perhaps
you
should
fire
your
marketing
people
I
have
bent
the
convention
centers
in
there
in
recent
years,
in
Los,
Angeles,
Las,
Vegas,
London
Atlanta
in
New,
York
City
and
none
relied
on
outdoor
electronic
signs
to.
I
Let
me
know
what
was
going
on
inside,
except
in
a
very
very
brief
way.
Generally,
they
use
often
movie
Marquis
or
mere
banners.
Everything
was
transmitted
through
iPads
and
smart
devices.
So
putting
a
bet
on
that,
you
are
you
putting
a
bed
on
that.
We
need
to
reach
people
through
a
glorified
billboard
in
the
front
of
those
businesses
is
just
being
sort
of
who
dude.
I
would
also
submit
that
we
are
not
houston,
austin
or
trevose.
We
are
the
city
of
Philadelphia,
with
the
Museum
of
Art,
the
Rodin
Museum,
the
barns.
I
The
the
aesthetic
bar
is
set
very
high
in
Philadelphia,
as
we
can
see
just
by
looking
around
by
the
building
where
all
this
work
is
transacted
I.
Looked
at
that
presentation
and
I
look
at
a
lot
of
digital
presentations,
probably
more
than
is
healthy
for
me.
I
live
in
a
digital
world
and
I.
Don't
know
how
long
catalyst
and
mr.
Bartowski
have
had
to
work
on
that
I
would
not
even
call
it
yeah
and
are
we
gonna
raise
it
on?
I
It
is
everything
I'm
saying
on
the
record,
so
I
may
be
in
the
first
person
here
to
go
on
record
as
saying
I'm.
Sorry,
those
are
fugly.
Those
are
fugly,
please
f.
Ug
ly
and
I
really
think
there's
very
little
room
for
disagreement.
I
do
not
have
a
four
thousand
dollar,
aesthetic
or
taste
meter,
as
opposed
to
an
it
meter.
I
think
it's
pretty
clear.
I
That's
not
very
high
bar
at
all
set
in
that
PowerPoint
we
just
looked
at
gives
me
very
little
confidence
and
speaking
of
lack
of
confidence,
we
had
the
Avenue
in
the
arts
gentleman
he's
saying
you
know,
I
think
the
figure
in
question
here.
One
is
about
125,000
place
that
against
the
Kimmel
centers
and
the
Suzanne
Robert
cedar
recently
shuttered
and
all
the
other
construction
there
I'm
not
sure
I
would
bet
on
that.
Guy's
advice
on
what
new
buildings
are.
Construction
are
going
to
be
the
most
financially
r
enumerative
for
the
city.
I'm
almost
done.
I
Thank
you.
Finally,
he
mentions
he's
attempting
to
sort
of
greenwash
this
a
little
bit
the
way
the
casino
said
will
give
money
to
schools
and
so
on
and
try
and
get
it
into
argument
of
how
many
slots
versus
how
many
kids
helped
we're
going
to
help
these
nonprofits
I
think
you're
immediately,
it's
not
a
slippery
slope.
It
is
a
cliff
we're
immediately.
You
introduced
a
political
problem
of
who
doesn't
get
the
money
from
that
blight
and
why
my
business
or
my
nonprofit
is
closer,
so
you
have
an
effect
of
splitting
it.
I
You
have
an
effect
of
laziness
because
those
people
are
supposed
to
do
their
jobs
and
get
money
other
ways,
rather
than
pimping
off
our
public
environment.
For
a
little
bit
of
short
money
on
these,
you
EDS,
which
is
I,
got
to
say
even
that
she
betrays
a
lack
of
real
planning
or
thought
in
the
marketing
to
come
up
with
you
Edie's,
while
we're
in
the
midst
of
the
longest
war
in
our
country's
history.
There's
two
other
there's
some
brand
names
that
weren't
mentioned.
I
Philadelphia
itself
is
a
brand
name,
and
I
don't
mean
the
cream
cheese
I
mean
the
city.
We
have
a
lot
of
problems,
we
have
carpenters
fussing
around
outside
the
convention
center.
We
have
our
schools,
they
consume
huge
amount
to
your
time
and
they
can
zoom
the
time
of
other
businesses
and
people
wishing
to
settle
here.
I
You
want
to
defend
the
brand
of
Philadelphia
and
by
putting
up
these
TVs
on
a
stick,
people
of
sophistication
look
and
say
they
did
that
that's
the
kind
of
thing
that
makes
me
think
maybe
I'll
go
I'll,
go
a
little
bit
further
down
to
Raleigh
North
Carolina
to
their
tech
triangle
or
somewhere,
where
they
don't
put
up
with
that.
Additionally,
City
Council
themselves,
you
have
there
it's
going
to
hurt
you
in
two
ways,
one
as
the
rules
Commission
and
then
later
the
entire
council.
If
you
say
yes
or
don't
cut
this
idea
off
now.
I
Think
of
the
other
junk,
that's
coming
down
the
road,
because
this
is
junk
and
you're
going
to
have
other
people
going.
I
can
make
a
little
money
by
doing
this
or
that
it
means
you're.
Gonna
have
that
you've
lowered
the
bar
and
you're
going
to
have
to
entertain
more
junk
and
waste
more
time
when
you
should
be
saving
schools
so
that
other
kids
can
have
the
experience
my
son
did
at
Masterman,
which
is
rare
as
hen's
teeth
in
philadelphia.
Your
time
is
important.
You
shouldn't
waste
it
on
this
stuff
and
then.
I
Oh
there's
sort
of
this
odd,
mainly
to
be
Times
Square,
or
maybe
that
if
for
us
to
be
Times,
Square
we're
going
to
do
this
by
a
factor
of
100.
The
other
is
the
new
york
times
is
recently
reported.
Not
Times.
Square
is
not
a
success.
They
only
sell
t-shirts.
The
local
merchants
are
having
a
huge
problem.
They've
succeeded,
interacting
people,
they've
created
a
public
spectacle
spectacle,
but
there's
actually
no
economic
foundation
for
what
they
have
done
there,
and
it
has
huge
enforcement
issues.
Everything
I'm,
saying
can
be
checked
out.
I
Maybe
if
we
got
this
gigantic
LED
sign
made
up
I
think
mostly
Chinese
components
and
employs
almost
no
one
once
its
installed
other
than
a
few
switches
and
programmers
that
it's
going
to
somehow
attract
people
that
are
going
to
go.
Geez
stuff,
that
lights
up
the
things
that
attract
people
to
philly
the
most
are
a
bell
that
doesn't
ring
a
boxer
statue
that
doesn't
box
a
piece
of
paper
in
a
case
signed
in
1776.
I
I
think,
though,
we
have
to
end
an
art
museum
where
the
vast
majority
of
stuff
on
the
wall
does
not
light
up.
Those
are
the
things
that
bring
tourists
here,
not
you
know
a
couple
of
gimmicks
on
sticks
in
a
few
areas
where
they've
obviously
been
separated
almost
as
though
they
have
realized
subconsciously
the
toxicity
and
how
morally
it
affects
our
streetscape
they're
going
Oh
we'll
start
by
just
putting
these
in
until
other
nonprofits
go.
Oh,
if
he
put
five
more
up,
we
get
some
more
money
instead
of
looking
for
it
ourselves.
I
I
C
C
A
Thank
You
mr.
chairman,
and
just
want
to
state
for
the
record
to
the
present
the
folks
who
gave
the
presentation
in
a
sponsor
to
Bill
and
those
who
see
the
the
public
benefit
and
the
opportunity
for
community
benefits
agreements
and
in
additional
revenue
to
the
city.
You
know
that
in
in
concept,
I
think
we
are
getting
closer
to
move
indoors
or
city
forward.
A
The
devil
is
certainly
into
the
details,
as
as
you
well
know,
it
was
brought
out
in
a
record
today
that
I've
been
dealing
with
the
outdoor
advertising
and
digital
displays
or
digital
signs
for
a
little
over
three
years
now
so
for
consistency's.
You
know:
I
continue
to
work
with
the
sponsor
of
this
bill,
as
Councilwoman
tasco
had
indicated
that
this
is
not
a
finished
product,
but
we
will
get
there
I'm
sure,
and
we
will
do
that
with
a
continued
outreach,
as
has
been
done
has
been
indicated
that
over
50
were
approximately
50.
A
Stakeholders
were
engaged
in
the
process
which
is
was.
This
is
extremely
encouraging,
working
with
the
administration
as
well.
The
consistency
is
certainly
in
the
in
the
measurements
in
the
audio
and
the
visual
and
illumination,
and
several
other
things
that
we,
you
know,
continued
to
work
out
throughout
this
process.
So
the
de
sponsor
councilman
squill
I
appreciate
your
your
own.
Going
dialogue
and
working
towards
offender
prep
finished
product.
C
H
It
was,
I
think,
we
pulled
out
the
connections
below
us,
but
am
I
just
want
to
say
the
council
maheen?
Yes,
absolutely
and
also
looking
forward
to
since
the
major
concern
in
a
lot
of
these
signs
are
brightness
and
the
complains
we
get
most
are
from.
Digital
signs
are
brightness
and
that's
why
it's
important
to
be
able
to
enforce
that
issue
and
that's
why
the
legislation
moving
forward
very
soon,
we'll
be
able
to
handle
the
enforcement
of
brightness
and
I
think.
H
Maybe
the
belt
and
suspenders
mode
of
having
both
knits
and
foot
candles
as
part
of
measuring
the
brightness
will
really
give
people
the
wherewithal
to
understand
it
and
then
also
understand
how
we
can
enforce
it.
So
we
don't
affect
the
quality
of
life
of
anybody
surrounding
that
area.
So,
looking
forward
to
seeing
this
coming
out
of
committee
and
then
other
changes
that
need
to
be
put
in
as
we
move
forward,
thank.