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From YouTube: Challenge Poverty Week 2022 - Virtual Session
Description
A virtual session organised by Stirling Council as part of Challenge Poverty Week 2022.
Guest speakers at the event include Councillor Gerry McGarvey, Professor John McKendrick, with contributions from the Poverty Alliance and Stirling's Community Planning Partners.
For more information on Challenge Poverty Week 2022 in Stirling and the events that took place to support the campaign, follow this link: https://www.stirling.gov.uk/news/more-than-2million-secured-for-vulnerable-clients-amid-cost-of-living-crisis/
A
B
Thank
you,
okay.
So,
as
I
know,
this
program
has
been
designed
by
it's
an
event
as
part
of
a
program
that's
been
designed
by
Sterling
Council
and
its
partners
and
I'd
like
to
thank
them
for
all
of
their
hard
work,
Challenge
and
poverty,
not
just
this
week,
but
throughout
the
whole
year.
These
are
partners
that
we
work
with
throughout
the
year
and
we
value
them
greatly.
B
I'm,
going
to
start
by
thanking
Sterling,
Council
staff
from
our
advice,
services
and
welfare
reform
team,
our
libraries,
youth
participation
learning
and
employability,
Community
Development
and
education
I'd
like
to
thank
the
Sterling
Community
planning
partnership,
fourth,
environment
link,
Sterling
siobology,
Enterprise,
Sterling
and
District
women's
Aid
and
Social
Security
Scotland.
B
These
are
Partners,
but
as
I
say,
we
work
with
all
year
round
and
it's
it's
always
a
significant
Comfort
to
me
when
I
look
at
the
list
and
look
at
the
people
involved
in
these
agencies
and
organizations
and
know
that
Sterling
benefits
from
their
experience
and
expertise
throughout
the
year.
So
this
week
we've
been
sharing
Key
Resources
internally,
with
our
staff.
B
You
may
have
seen
some
of
them
and
with
the
public
on
our
website
and
social
media,
there's
been
a
whole
range
of
events
this
week,
which
Ania
has
been
carefully
and
lovingly
culturing
and
curating,
and
some
of
those
range
from
a
drop-in
information
stalls
at
Sterling
bus
station
training
sessions,
spin
funding
sessions.
The
full
program
can
be
seen
on
our
Sterling
Council
website
and
I.
B
Think
Inu
and
I
just
wanted
to
kind
of
ask
really
that
you
do
look
not
just
at
the
local
resources
that
are
produced
this
week,
but
the
national
resources
that
have
been
shared
across
the
week
and
probably
the
easiest
way
to
do
that
is
to
use
to
search
for
this
is
where
I
feel,
like
I'm
talking
a
generation
out
of
date
to
search
for
the
hashtags
challenge,
poverty
and
turn
the
tide.
So
that's
challenge
poverty
and
turn
the
tide.
B
If
you
search
those
you'll
be
able
to
see
activity
from
across
the
country
when
you
search
for
that
on
Twitter,
so
we're
talking
at
the
start
of
the
call
there
before
we
start
recording
about
some
of
the
events
we've
been
hearing
about
so
again.
I
would
really
encourage
you
to
to
look
up
the
things
that
have
been
happening
and
read
more
about
what's
been
taking
place
this
week.
So
that's
my
brief
intro
to
the
event
done.
B
C
So
very
many
thanks
Kate
and
to
yourself
as
well,
and
your
I'm
Jerry
McGarvey
I'm
a
counselor,
but
my
professional
background
is
in
personal
Community,
Development
and
I've
worked
in
some
well
the
most
neglected
communities
in
England,
Scotland
Ireland
and
the
US
and
South
Africa
over
the
course
of
my
years
in
this
planet.
I'm,
currently,
portfolio
hold
and
convener
of
the
newly
named
Community
well-being
and
housing
committee,
formerly
known
as
Community
planning
and
regeneration.
C
Community
is
responsible
for
monitoring
the
effectiveness
of
all
Sterling
Council
services
and
those
of
our
partner
agencies
primarily
engaged
in
the
well-being
of
our
citizens.
So
it's
very
art
and
appropriate
that
I
I'm
here
today,
I
suppose
and
I'm
delighted
that
we're
having
this
online
event
to
share
experiences,
research
and
practice
to
inform
how
we
challenge
poverty
today
tomorrow
and
for
as
long
as
it's
sadly
necessary.
C
Tragically
poverty
is
on
the
increase,
there's
no
denying
the
proliferation
and
increased
dependency
on
food
banks
and
there's
no
denying
that
we
are
in
the
midst
of
a
perfect
economic
storm
with
the
heat
or
heat
dilemma
all
neatly,
wrapped
in
the
rather
thanidane
sanitized
phrase
Costa
living
crisis.
In
my
opinion,
crisis
doesn't
hurt
the
mark
and
it's
been
around
for
the
longest
time,
with
many
having
been
struggling
for
years
now.
I
see
this
not
just
as
a
crisis,
but
an
emergency,
and
with
that
observation,
I'll
leave
my
opinions
to
the
site.
C
Well,
almost
the
poor
Earth
is
always
really
I.
Don't
think
it
has
to
be
that
way.
The
fundamental
purpose
of
government
UK,
wide
Scotland,
right
or
local
government
is
to
protect
its
people
very
often
that's
seen
by
national
governments
in
terms
of
going
to
war,
and
indeed
that's
maybe
what
we
are
trying
to
do
here
with
regard
to
challenging
poverty
going
to
war
with
poverty,
but
it's
primarily
with
the
authority
and
ability
to
distribute
its
resources
most
equitably.
C
Now,
without
wishing
to
put
words
into
professor
mckendrick's
workmouth,
it
sounds
about
right
when
I
suggest
that
until
now,
academics
have
only
interpreted
the
world
in
various
ways,
and
the
point
is
to
change
it.
And
my
hope
today
is
that,
as
a
result
of
listening
to
his
words
and
those
of
the
poverty
Alliance,
we
will
become
better
equipped
to
do
just
that.
To
challenge
the
prominence
of
poverty
in
Sterling
and
in
Scotland.
B
B
Okay,
I'm
gonna
introduce
now
Allison
Laird
who
joins
us
today
from
the
poverty
Alliance
Allison's.
The
campaigns,
manager
and
I
believe
she's,
going
to
say
a
few
words
Alison.
D
Hi
there
a
tough
act
to
follow
their
counselor
McGarvey,
but
I
shall
try
my
best
to
to
talk
about
challenge
poverty
week.
So,
yes,
it's
really
lovely
to
be
here
and
to
speak
with
you
all
about
challenge
poverty
week
and
and
the
campaigns
officer
for
the
poverty.
Airlines
I
started
this
role
eight
weeks
ago,
so
I'm
incredibly
new
to
it
and
learning
very
much
as
I
go.
So
no
difficult
questions
would
be
appreciated
at
this
point,
maybe
by
next
year.
That
would
be
fine,
so
yeah.
D
My
key
role
as
leading
and
coordinating
the
activity
around
a
challenge,
poverty
week
and
so
I
just
want
to
start
by
saying
a
thank
you
to
Sterling
Council
for
once
again
support
and
challenge
poverty
week
and
all
the
events
like
this
one
and
some
of
the
ones
that
you
that
you've
done
through
the
week,
even
social
media
and
take
time
and
planning
and
just
source
and
people
to
get
other
people
into
the
right
places
at
the
right
time.
D
So,
just
to
say,
your
involvement
and
the
involvement
of
all
local
authorities
is
incredibly
important,
especially
now
where
it
seems
that
that
people
are
kind
of
constantly
in
Stormy
Waters.
D
So
what
has
challenged
poverty
week?
Many
of
you
have
been
involved
before
some
of
you
may
be
taking
part
for
the
first
time
like
like
myself
and
yeah.
I'll
I'll
give
a
very
brilliant
an
introduction
to
it,
even
though
we're
coming
to
the
ends
of
of
the
week.
So
the
first
challenge
poverty
week
was
launched
by
the
povert
airlines
in
2013.,
and
the
aim
was
to
highlight
the
Injustice
of
poverty
in
Scotland,
and
that
continues
to
be
the
aim.
D
We're
wanting
to
highlight
the
reality
of
poverty
in
Scotland.
Far
too
many
people
are
trapped
in
the
grip
of
poverty,
and
we
also
need
to
challenge
the
harmful
stereotypes
that
exist
around
poverty.
It
really
is
unjust
that
your
chances
have
been
on
a
low
income
and
living
in
poverty
are
tied
to
where
you
live.
D
That
we
came
to
Showcase,
though,
that
there
are
solutions
to
poverty
in
having
policies
which
boost
incomes
and
reduce
the
cost
of
living
can
be
a
way
out
and
to
show
that
Collective
action
based
on
Justice
and
compassion
can
create
these
Solutions.
We
work
with
others
to
increase
public
support
for
these
Solutions
and
if
you
follow
the
hashtags,
a
hashtag
challenge,
poverty
and
hashtag
turn
the
Tage
you'll
see
you'll,
see
the
masses
of
work.
That's
been
done
across
the
country.
D
D
But
the
week
started
on.
Monday
ends
on
Sunday,
but
The
Campaign
doesn't
stop,
and
after
this
week
we
can
and
I
don't
think
we
will
in
be
silent
on
the
actions
and
solutions
that
are
required.
D
So
each
year
hundreds
of
organized
organizations
in
Scotland
take
part
and
it
looks
like
them.
That's
not
changed
this
year
with
lots
of
coverage
restrictions
last
year
and
we
still
had
around
400
organizations
taking
part
and
I
think
that
seems
a
really
powerful
message.
D
Everyone
from
elected
representatives
like
on
this
call
to
Charities
local
authorities,
Community
groups,
activists,
Faith
groups,
businesses,
schools,
colleges,
Journeys
trade
unions,
so
we
might
be
from
different
sectors.
Different
backgrounds
have
varying
levels
of
experience,
but
we
can
all
come
together
during
challenge
poverty
week
and
call
for
Change
and
call
for
a
just
an
equal
country
and
showcase.
It
varies
in
the
varied
and
wonderful
work
that
has
been
done
by
people
and
communities
across
Scotland
to
turn
the
tight
on
poverty.
D
D
D
There's
lots
of
people
required
and
support
guidance
and
a
helping
hand,
and
really
there
needs
to
be
structural
change
and
redesign
over
economy,
but
at
the
same
time
there
is
people
and
we've
seen
that
from
challenge
poverty
ready
to
to
put
out
their
hands
and
support.
That
is,
of
course,
the
expectation
and
a
poverty.
D
Organizations
such
as
appropriate
Airlines
will
talk
about
poverty,
but
I
do
think
that
message
becomes
a
lot
more
powerful
when
everyone's
involved
and
as
I
said,
if
you
follow
those
hashtags
you'll
just
you'll,
see
an
absolute
array
of
organizations
and
individuals,
Community
groups
in
communities
taking
part
and
I'm
going
to
end.
On
a
positive
note,
there
is
hope
and
throughout
challenge
poverty
week,
I've
seen
some
of
the
most
tremendous
examples
of
communities
providing
lifelines
to
those
who
need
it.
D
Communities
across
Scotland
are
full
of
inspiring
people
and
even
though
they're
under
pressure
and
feeling
the
strain
they
continue
to
push
for
change,
help
is
available
people
care
and
we're
determined
to
see
change.
This
is
more
than
an
awareness
week.
It's
an
action
focused
week,
our
genus
empowered
to
act
and
I'm
really
glad
that
you're
all
here.
Today's
your
voices
and
amplify
those
messages,
along
with
so
many
other
people
in
Scotland.
So
thank
you
and
sorry
I'm
getting
Crow
here
and
Crow
care
as
the
is
a
go
on.
B
Thank
you
for
that
Alison.
What
what
a
baptism
of
fire
for
you
joining
a
new
job
just
ahead
of
a
challenge:
poverty
week,
I'm
sure
you've
had
a
very
busy
week,
but
thank
you
very
much
for
giving
your
time
to
us
today
as
well.
It's
lovely
to
have
you
with
us.
Thank
you
so
I'm
now
going
to
introduce
you
to
our
to
our
speaker,
professor
John
mckendrick,
who
we're
delighted
to
have
with
us
this
morning.
B
So
John
is
co-director
of
the
Scottish
poverty
and
inequality,
Research
Unit
in
the
Glasgow
school
for
business
and
Society
at
Glasgow,
Caledonian
University,
that's
quite
some
business
card.
Isn't
it
he's
primarily
concerned
informing
the
work
of
practitioners
and
campaigners,
Beyond,
The
Academy,
who
seek
to
tackle
poverty
in
Scotland,
so
you've
got
an
audience
of
those
people
today,
John
I
believe,
and
he
was
co-editor
of
poverty
in
Scotland
2021
towards
the
2030
without
poverty
and
writes
a
column
in
the
Scottish
anti-poverty
review,
which
is
poverty.
B
He
sits
on
a
group
of
national
Partners,
offering
advice
and
support
to
local
authorities
like
us
and
local
Health
boards
in
relation
to
the
preparation
of
the
local
child
poverty
action
reports
and
is
also
a
member
of
the
external
external
member
of
the
Scottish
government's
child
poverty
program
board
and
much
of
his
recent
research
has
explored
issues
relating
to
food
insecurity
and
School
meals.
John
I
will
hand
over
to
you.
Thank
you
very
much.
Thank.
E
You
very
much
just
to
check.
Can
you
see
the
slides,
okay
and
indeed,
three
good
stuff
I
get
yeah
like
Allison
said.
F
Judy
was
certainly
hard
to
act
to
follow.
Usually
you
get
an
introduction
to
these
events,
which
is
about
Anodyne.
It
was
nice
to
get
somebody
speaking
with
a
you
know,
proper
passion
in
a
bit
of
direction
and
I.
F
Think
I
would
just
summarize
my
presentation
in
terms
of
everything
Jerry
said
and
perhaps
I'm
just
a
little
bit
more
as
far
as
Alison
and
used
to
have
Moon
Allison
for
a
long
long
time
if
it
was
MD
capable
and
able
to
walk
into
a
job
and
deliver
it
really
well,
it
was
Alison
we've
seen
each
other
a
little
more
than
13
hours
ago.
F
At
an
event,
last
night,
so
I
know
Alison,
certainly
November
weekend
with
the
time
that
it,
it
comes
along
basis,
was
I
love
that
Jerry
had
mentioned
and
crisis
as
a
as
a
theme
that
I'm
going
to
touch
upon
I'll
give
a
little
bit
of
background
where
we're
at
I
want
to
emphasize
the
words.
That's
the
main
thing
I
want
to
to
focus
on
in
the
presentation,
but
also
get
us
to
think
strategically
about
what
we're
doing
right
now,
but
also
what
we're
doing
as
we
as
we
move
ahead.
F
But
we
have
introduction.
Sorry,
that's
a
little
bit
hazy.
I
am
now
pandering
to
people
of
a
certain
age,
I'm
kind
of
hoping,
maybe
in
the
chat
somebody
will
be
able
to
identify
which
single
that
comes
from
and
I'll
come
back
to
that
at
the
end
of
the
presentation,
I'm
really
showing
my
age
here,
but
there's
the
significance
as
I
say
in
terms
of
the
words
this
place,
maybe
not
too
many
of
us
will
know.
It's
called
one
peddling.
F
It
gives
its
name
to
an
economic
Society
after
World
War,
II,
Europe
needed
to
rebuild
and
Europe
needed
to
rebuild
by
the
government's
taking
control
and
taking
control
of
building
programs
to
pick
up
what
was
a
ravaged
continent,
but
the
one
parent
Society
felt
that
that
was
the
wrong
way.
They
believed
in
the
power
of
the
free
market
and
just
after
World
War
II,
they
were
very
much
in
the
margins.
F
Nobody
was
listening
to
them
and
their
ideas
were
felt
to
be
out
of
kilter
with
what
was
required
at
the
time,
but
they
could
have
held
their
faith
and
come
the
early
1970s
Europe
was
in
a
different
crisis
with
the
the
global
war,
the
global
oil
prices,
creating
significant
problems
for
European
countries
and
Beyond,
and
all
of
a
sudden.
F
The
idea
of
the
the
strong
State,
the
whole
local
government
and
national
government
rebuilding
Europe
and
rebuilding
countries
was
suddenly
felt
what
to
be
wanting
and
the
ideas
of
the
free
market
came
to
the
fore
again
and
I.
Think
ever
since
then
that
what
was
seen
to
be
left
field
out
of
kilter
radical,
a
bit
cranky.
Suddenly
these
became
the
mainstream
arguments
and
I
think
since
the
1970s
that's
the
way
in
which
we
think
is
the
right
way
to
organize
our
resources.
F
Now
I'm,
not
here
to
advocate
for
the
free
market
I'm
not
here
to
advocate
for
an
unraveled
and
uncontrolled.
You
know
big
business
to
take.
We
were
going
the
point
I'm
making
is
the
idea
just
have
the
time
ideas.
Have
that
moment
the
modern
parent
Society
set
up
for
a
few
decades
in
the
margins,
and
then
it
grabbed
its
moment
and
I
think
we're
at
a
different
moment
now.
I
think
we're
at
a
moment.
F
In
time
we
were
looking
for
very
different
ideas
to
the
unraveled
power
of
the
free
market,
or
indeed
the
total
responsibility
of
the
national
state
to
take
control
of
our
decisions.
Take
control
of
our
communities,
I
think
we're
looking
for
Big,
Ideas,
I,
think
the
crisis,
and
it's
not
crisis,
singular.
It's
crisis,
plural
that
we've
had
to
endure
for
the
last
decade
or
so
are
forcing
us
to
think
about
different
ways
of
doing
things.
F
F
There
are
those
that
say
well,
actually,
it's
nothing
to
do
with
poor
people
is
to
do
with
the
way
that
The
Hidden
Hand
of
the
economy
works,
or
perhaps
the
big
decisions
that
government
are
taking
wrong.
That
vested
interest,
if
you
like,
keep
people
down
so
very
different
views
of
what
the
problem
with
poverty
is,
which
lead
to
very
very
different
solutions.
F
I
tend
to
sit
somewhere
in
the
middle
in
a
way
that
I,
I,
think
and
I.
Think
it's
an
optimist
view
that
we
have
the
means
to
do
things
better
and
the
Iran
to
Poverty
interventions
are
just
simply
not
been
of
sufficient
scale
and
I've
not
been
of
sufficient
elk
they're
not
sufficiently
effective
to
tackle
poverty
in
Scotland
I.
Think
we
can
do
the
right
things
with
the
resources
we
have
and
we
can.
We
can
actually
make
a
difference.
F
I,
don't
I,
don't
think
we
have
to
throw
our
hands
up
in
the
air
and
rail
against
the
fact
that
poor
people
make
bad
decisions
or
the
big
business
is
keeping
people
down.
I
think
it's
obviously
overly
simplistic.
I
think
we
need
to
do
better
with
what
we
have
and
as
I
say,
I
see
that
as
the
as
a
vision
of
the
optimists
in
terms
of
what
we
can
do,
but
where
we
are,
as
everybody
knows,
is
not
in
a
brilliant
Place.
Lots
of
different
problems
impinge
Upon
Our
Lives.
At
the
current
time.
F
Far
too
many
of
our
citizens
now
relying
in
food
banks,
work
has
become
precarious
for
many
part-time
contracts
because
they
can't
get
enough
work
or
zero
hours
contracts
where
we're
really
not
sure
what
the
working
week
holds
for
us
and
too
many
of
us
still
not
earning
on
a
living
wage
and
come
poverty
therefore
becomes
a
reality
for
far
too
many
there's
political
uncertainties,
we're
not
quite
sure
really
what
the
the
what
brexit
will
hold
in
the
medium
term.
It
could
be
good,
it
could
be
bad,
but
we
really
don't
know.
F
F
Just
say:
I'm,
not
party
political
everything,
I
say
here
is
just
without
a
view
and
what
the
the
current
state
of
affairs
is
I
would
vote
for
anybody
as
long
as
they're
going
to
generate
a
progressive
country,
so
we're
in
an
uncertain
place
and
not
in
a
particularly
good
place,
and
this
is
a
new
dimension
that
we've
had
to
face
in
the
last
year
or
so
and
that's
grocery
inflation.
F
Now
these
are
experimental
statistics
from
the
the
office
for
National
statistics
to
UK
government,
suggesting
that
over
the
last
12
months
in
grocery
cost
has
been,
is
something
of
the
order
of
13
more
than
it
was
the
year
beforehand.
So
you
can
see
that
it's
just
steadily
resin
up
get
more
and
more
expensive
for
our
basic
necessities,
which
is
something
I'm
sure
that
we
all
acknowledge.
But
it's
important
to
think
that
we
do
acknowledge
as
well,
not
just
that
things
are
getting
data,
but
these
are
exceptional
times.
F
This
is
not
business
as
usual
that
we're
currently
facing
or
another
type
of
Crisis
we're
in
an
exceptionally
difficult
period.
I
think
the
the
like
of
which
doesn't
quite
compare
to
what
we've
been
through
in
recent
years,
and
it
means
that
many
people
are
struggling,
and
these
are
just
Scottish
figures
slightly
over
1
million
people
in
Scotland
estimated
to
be
living
in
poverty
at
the
current
time.
Now.
The
next
three
figures
don't
add
up
to
this
1.03
million
total
because
there's
a
degree
of
rounding
in
there.
F
It's
not
that
I
can't
count,
but
to
illustrate
the
point
something
of
the
order
of
you
know:
it's
650
000
working
age,
adults
living
in
poverty
and
the
majority
of
them
are
living
in
a
household
where
someone
is
in
paid
work
paid.
Work
is
not
delivering
for
far
too
many
households,
almost
a
quarter
of
a
million
of
children
living
in
poverty
and
again
the
majority
of
children
living
in
poverty
are
living
in
a
household
with
at
least
some
work
amongst
the
adults
in
that
house
and
a
significant
proportion
of
our
painting
us
too.
F
So
it's
across
the
edge
spectrum
is
poverty
particularly
concentrated
for
children,
significant
for
working
age,
adults,
but
still
far
too
many
pensioners
living
in
poverty.
At
the
current
time
that
we
don't
want
those
that
we
know
what
Sterling
is,
this
is
not
poverty.
This
is
just
a
a
map
from
your
Scottish
index
of
multiple
deprivation
with
a
deeper
the
red
is
the
the
more
intense
the
deprivation
and
the
darker.
F
There
are
still
deprivations
that
are
faced,
perhaps
a
little
bit
more
hidden
and
less
visible,
but
nevertheless
an
issue
for
us
that
we
have
after
address,
but
if
it
was
a
league
table,
unless
there's
an
estimate
from
the
angel
poverty
Collective,
you
know,
Sterling
doesn't
look
too
bad
sitting
at
the
bottom
of
this
league
table
is
a
good
thing.
This
is
an
estimate
of
the
proportion
of
our
children
that
are
living
in
poverty
at
the
current
time,
I
had
to
take.
F
You
know,
big
warnings
as
an
estimate,
but
it
seems
as
if
it's
more
of
a
problem
in
other
areas
and
if
you
take
your
doorstep,
clickman
sure
it
seems
that
povert
is
a
significantly
higher
in
Click
manager
compared
to
Sterling,
but
while
that
might
seem
relatively
good
for
Sterling
Council
as
an
area,
let's
just
pause
and
think
we're
seeing
the
other
almost
one
in
five
children
installing
a
living
in
poverty.
At
the
current
time.
F
There
are
two
Dimensions
to
food
poverty.
There
is
not
having
enough
food
and
there
is
not
having
enough
equality
in
the
diet
that
we
have
and
I
think.
We've
got
to
see
these
as
two
separate
problems
that
sometimes
actually
Clash
no
food
shortage
and
food.
Inadequacy
sometimes
are
two
dimensions
of
the
the
problems
that
some
Farmers
experience,
but
there's
also
some
situations,
I
think
where
food
shortage
and
food
are
inadequacy,
pool
in
different
directions,
and
specifically
here
I'm
thinking
of
School
meals.
F
So,
for
very
good
reasons,
we
have
nutritional
standards
for
our
school
meals,
a
certain
quality
that
must
be
provided
for
our
skill
mules,
but
I
think
the
reality
when
we
talk
to
Secondary
School
pupils
in
particular,
is
that
the
diet
of
the
the
fear
that
is
provided
in
schools
is
not
what
they
enjoy.
It's
not
what
they
prefer
to
eat
so
sometimes
that
drive
for
food
adequacy
actually
leads
to
a
food
shortage,
and
what
we
often
find
is
that
too
many
school
pupils
are
entitled
to
free
school
mules.
F
F
What's
an
immediate
priority,
is
it
getting
calories
in
somebody's
stomach
or
is
it
you
know
that
you
haven't
been
quite
zealous
if
you
like
in
terms
of
food
quality
and
making
sure
they
eat
the
food
that
we
think
they
should
be
eating
so
fit
poverty,
as
I
mentioned
is
both
is
not
enough.
Food
of
sufficient
quality
and
much
of
what
we
do
when
it
comes
to
interventions
to
intervene
to
support
people
is
about
tackling
food
poverty,
either
in
terms
of
dealing
with
a
shortage
or
trying
to
ensurely
eat
food
of
a
better
quality.
F
That's
what
food
banks
are
about
if
we
have
pantries
or
larders
or
Community
supermarkets,
which
are
perhaps
some
may
argue,
more
dignified
approaches
to
dealing
with
these
food
and
adequacies
and
food
shortages,
then
what
we're
really
doing
is
dealing
with
food
to
poverty,
but
a
point
I
I
would
make.
Is
that
that's
not
the
same
as
food
security,
and
sometimes
that's
what
we
talk
about
as
if
by
developing
a
food
bank
we're
providing
food
security
or
by
introducing
a
Larder?
You
know
people
can
help
themselves
to
food,
perhaps
leave
some
food.
F
At
the
same
time,
we
are
supporting
food
security
and
I.
Think
it's
really
important
that
we
don't
think
that
what
we
are
doing
is
promoting
food
security,
but
we
understand
that
all
we
are
doing
is
tackling
food
poverty
because
fit
security
is
more
than
that.
It's
a
bit
of
instability.
It's
a
bit
of
in
confidence.
F
I
think
we
should
be
working
towards
a
nation
where
people
and
have
enough
money
that
they
can
make
their
own
decisions,
and
they
can
do
so
with
confidence
that
they'll
have
access
to
an
offered
and
that
allows
them
to
have
a
diet.
That's
both
enough
and
there's
also
of
sufficient
quality,
because
I
see
these
and
these
ones.
In
my
opinion,
matter
and
I
think
that
means
we've
got
to
start
thinking
strategically.
Now
Scotland
thinks
strategically.
F
We
are
now
in
our
second
iteration
of
our
child
poverty
delivery
plan
because
we
as
a
nation
have
committed
statutory
commitment
to
eradicate
child
poverty
by
2030.
F
and
again,
that's
non-party
political
point
I'd
like
to
make
it
was
a
universally
supported
in
the
Scottish
government
when
this
act
came
in
in
2017,
all
political
Hues,
conservative
greens,
the
Nationalist,
labor,
liberals
Democrats,
everybody
and
independents
all
voted
to
bring
in
this
commitment
to
radicate
chill
poverty
in
2030,
and
it
was
brought
in
one
year
after
the
UK
government
reneged
or
withdrew
from
a
similar
commitment
for
the
UK
as
a
whole
and
I
think
that's
really
important,
because
we've
got
a
different
political
context
in
Scotland,
where
we
have
a
more
Universal
and
Collective
sense
of
purpose.
F
Now,
of
course,
we
have
our
references
but
I.
Think
here
in
Scotland,
we've
got
a
clear
sense
of
purpose
about
what
we
want
to
do
and
the
scale
of
ambition
has
been
Ratched
up
in
the
in
government,
although
we
might
not
see
it
as
beginning
to
work
in
different
ways
and
and
to
both
upscale
the
activity,
but
also
to
work
in
different
ways
across
departmental
to
try
and
Achieve
these
very
ambitious
targets,
looking
ahead
to
2030.,
but
it's
not
just
a
national
ambition.
F
As
you
know,
it's
also
a
local
commitment
and
and
Sterling
like
every
other
authority
in
Scotland,
in
conjunction
with
this
local
Health
Board,
it
must
produce
then
a
local
child
poverty
action
reporting
across
the
country.
We
are
moving
to
a
fourth
iterations
of
these
reports.
Your
plan
and
really
I
do
believe
that
it's
really
important
that
people
buy
into
this
activity
because
it
wouldn't
be
achieved
by
the
national
government
alone.
It
won't
be
achieved
by
Sterling
Council
or
the
NHS
for
Value
alone.
F
It
requires
across
the
board
effort
where
everybody
is
doing
their
bit,
understanding
the
contribution
that
they
can
make
and
then
doing
that
contribution
effectively.
These
little
small
contributions
collectively
are
what
are
going
to
make
the
difference
and
what
are
going
to
significantly
reduce
that
18
of
children
in
sterling
living
in
poverty
by
2030..
F
These
are
the
types
of
activities
that
are
envisaged,
indeed,
which
still
in
Council
and
the
the
local
Health
Board
and
its
partners
are
working
towards
ensuring
that
people
could
increase
their
income
from
employment,
ensuring
that
people
have
their
income
maximized
from
social
security
and
benefits
in
kind
and
whatever
possible,
looking
to
reduce
the
cost
of
living
that
people
face,
and
that
clearly
has
become
more
of
an
issue
at
the
current
time.
F
But
even
before
this
cost
of
living
crisis,
there
were
things
that
we
had
to
do
things
that
we
were
beginning
to
do
to
make
the
pounds
and
pens
in
people's
pockets
stretch
that
little
bit
further.
The
cost
of
the
school
day,
I
think,
is
an
excellent
example
of
that.
The
cost
of
the
school
day
work
where,
while
our
education
is
free,
that
we
do
not
charge
people
to
go
to
primary
school
or
secondary
school,
there
are
lots
of
associated
and
hidden
costs
with
school
and
and
ways
that
you
know
are
absolutely
inadvertent.
F
They're,
not
by
Design.
We
were
making
schools
more
expensive
for
pupils
than
it
had
to
be,
and
in
lots
of
different
ways.
Schools
are
beginning
to
roll
back
in
that,
be
it
been
a
little
bit
more
careful
when
I
have
the
dress
down
days
where
people
are
asked
to
bring
along
a
pound
to
to
have
the
dress
down
day.
To
raise
money
for
charity
are
fine
in
US
aspiration
and
to
have
and
a
good
Community
benefit,
but
if
you're
a
family,
that's
really
struggling.
F
Those
couple
are
Quinn,
for
maybe
two
or
three
children
in
the
school
begin
to
become
a
problem,
and
it's
thinking
along
those
lines
where
our
decision
making
puts
poverty
Center
and
we
think
about.
How
is
this
going
to
affect
our
very
most
vulnerable
citizens?
And
it
goes
Way,
Beyond
schools,
of
course,
to
all
of
our
services
that
we
provide.
So
there's
lots
of
things
that
we
can
do
locally.
F
That
might
seem
small
and
minuscule,
but
a
part
of
that
broader
effort
like
Collective
effort
and
chipping
away
at
the
problems
and
that
people
experience
in
poverty
face
I
talked
about
thinking
strategically.
Well,
there's
lots
of
things
that
that
means,
because
reducing
poverty
for
many
others
in
the
room
just
knows
isn't
about
reducing
the
number
of
people
living
in
poverty,
because
we
can't
do
that.
F
You
know
if
you're,
a
community
organization
providing
vital
support
for
people
you're
limited
in
terms
of
what
you
can
do
to
reduce
that
person's
pounds
and
paints
in
their
pocket.
But
perhaps
what
you
can
do
is
make
a
really
important
contribution
to
protecting
them
from
the
very
worst
excesses
of
poverty
or
in
enabling
them
to
increase
their
chances
of
living,
a
property,
a
poverty-free
life
or
indeed
helping
them
avoid
slipping
back
into
poverty.
F
So
I
think
we
have
to
strategically
think
about
what
we're
doing,
and
the
reason
that's
important,
of
course
is
because
these
different
strategies
are
reaching
out
to
different
populations.
This
graph,
then,
is
that
you
know
simply
splitting
up
the
population
into
10
tourists
into
10,
most
often
and
depending
what
strategic
goal
is
we'll
reaching
out
to
different
groups
within
the
population,
so
for
consent
to
protect
from
the
worst
excesses
of
poverty.
We
tend
to
be
focusing
on
those
that
are
the
very
most
poorly
destitute
amongst
us.
F
So
this
is
where
I
do
stand
in
my
soapbox
and
just
throw
out
you
some
ideas
for
the
current
time
we're
going
to
move
Beyond
this
crisis,
but
when
we
move
Beyond
this
crisis-
and
here
is
a
grocery
inflation
data
again,
this
is
a
projection
of
where
we're
going
with
it.
It's
going
to
continue
to
increase
the
economist
Tailors
and
then
the
rate
of
inflation
is
going
to
dip
down,
but
it's
still
going
to
be
increasing.
F
We're
not
going
to
have
food
prices
falling
back
to
where
they
were
a
couple
of
years
ago,
they're
going
to
remain
high
and
they're
going
to
be
higher
than
they
are
just
now.
That's
where
the
projections
are
telling
us.
So
this
is
not
a
problem.
That's
going
to
go
away
anytime
soon.
So
this
is
my
seven
point
shootout
at
your
plan
that
I'm
quite
happy
to
come
back
and
you
tell
me
I
forgot
it
right
or
wrong.
F
I
think
the
reality
is
we're
in
a
big
crisis
just
now,
and
we
have
to
absolutely
focus
on
that
crisis.
This
one
can't
emphasize
that
enough.
That's
an
immediate
priority
is
helping
people
through
this
crisis
and
that's
exactly
what
it
is,
but
we
have
to
move
Beyond
it
at
some
stage.
It's
not
an
immediate
priority,
but
we
have
to
move
Beyond
it,
and
that
means
we
really
need
to
start
to
understand
what
our
local
I'm
using
fancy
words
here.
F
Food
ecosystems
are,
you
know,
what's
a
framework
of
access
to
food
in
our
communities,
in
the
jump
Point
down
to
0.5
I,
think
we
do
need
a
micro
geographical
Focus.
Here
you
know:
are
we
adequately
saving
people
and
falling?
Are
we
adequately
serving
people
in
raplock?
It's
not
just
having
all
the
services
Central
and
Sterling.
We
have
to
think
about
how
they
live
their
lives,
how
they're
able
to
access
Services?
Is
there
an
emergency
food
process
that
people
can
access
and
got
more?
You
know
the
the
smaller
populations
out
in
the
rural
areas.
F
It
might
nevertheless
and
be
finding
things
tough
I
think
we've
got
to
look
at
it
at
that
scale
and
that's
going
to
be
provided
an
emergency
provision,
but
also
I,
think
more
dignified
forms
of
Cheaper
access
to
food
that
lie
beyond
that
might
be
a
pantry
might
be
a
Community
Supermarket
and
maybe
a
commercial
provider
that
provides
food
at
a
lower
cost.
I
think
we
really
have
to
focus
on
that
going
ahead
so
that
you
know
there's
a
more
sustainable
outcome
and
people
are
able
to
access
food
more
cheaply
than
they
are
at
present.
F
That
user-centered,
Focus
user
Center
focus
is
understanding
how
people
live
their
lives
and
providing
the
means
for
them
in
a
way.
That
makes
sense
to
give
you
a
concrete
example
of
things
that
don't
work,
the
very
early
stages
of
the
pandemic,
my
own
local
Council,
not
lanarkshire,
did
a
lot
of
really
good
work,
but
didn't
make
the
right
decisions
right
away.
I
live
in
a
little
village,
a
little
village.
F
That's
one
and
a
half
miles
outside
the
the
nearest
large
town
over
the
decided
they
couldn't
access,
School
meals,
so
they
wanted
to
provide
other
access
to
school
meals.
Initially
they
had
food
packages
and
the
food
packages
had
to
be
collected
from
a
primary
school
in
the
edge
of
the
town.
Next
to
the
one
that
I
live
in,
but
the
best
well
in
the
world.
Nobody
was
going
to
be
walking
like
two
miles
on
a
pandemic
to
pick
up
that
three
pack
lunch
and
bring
that
back
to
their
house.
F
It
was
a
good
idea,
but
it
was
a
wrong
type
of
solution.
It
didn't
understand
how
people
love
the
lice
and
that's
what
we've
got
to
avoid.
We've
got
to
understand
people's
lives
and
then
provide
a
framework,
a
food
framework
in
the
case
of
food
that
allows
them
to
have
dignified
Solutions
on
their
doorstep,
perhaps
more
negatively
but
and
I'm
happy
to
you
know,
be
taken
to
challenge,
and
that
is
the
last
point
of
food
provision
forever.
F
I
think
the
reality
well
I'm
I'm,
an
optimist
by
Nature
I
think
we
have
to
be
honest
and
say
that
you
know
we
won't
still
have
people
in
need
for
a
long
time
to
come
and
it
might
actually
be
forever
and
I'm
not
saying
we
should
have
food
banks
forever,
but
I
think
we
need
to
find
the
means
to
provide
emergency
food
support
for
a
long
long
time
to
you
know,
people's
lives
are
going
to
transition.
They
often
don't
stay
in
poverty.
F
You
know
for
10
15
years
they
dip
in
for
a
couple
of
months,
a
couple
of
years
and
then
back
out
again
so
I
think
they
have
to
not
let
food
banks
go
or
not.
Let
the
alternatives
to
Food
Bank
go
as
much
as
we
would
like
them
to.
We
have
to
make
sure
people
in
the
very
most
vulnerable
and
situations
are
protected.
So
just
run
it
to
conclusion.
F
I'm
sure
somebody
got
it.
I
can't
see
the
chat.
The
1.3
with
Banner
Bananarama
can't
even
see
it
the
song.
Was
it
ain't?
F
What
you
do
it's
the
way
that
you
do
it
I
think
it's
probably
both
as
what
you
do,
but
it's
also
how
you
do
it,
because
it
was
really
important
just
now,
as
we
not
just
provide
the
right
things,
but
we
do
things
in
the
right
way
that
respects
people's
dignity
that
understands
where
they
are
at
and
and
what
will
fit
around
about
their
lives
if
we
want
to
effective
Solutions.
So
thank
you
to
fundboy,
3
and
Bananarama
and
I'm
very
happy
to
answer
any
questions.
B
F
Linda
Perkins
go
to
sorry,
but
just
jumping
in
Linda
Perkins
got
it
very
impressed.
B
Thank
you
for
that.
I
think
what
that
you
know.
I
couldn't
help,
but
listen
to
that,
and
without
my
professional
kind
of
hat
on
in
terms
of
responsibility
for
people
in
community
well-being
and
that
point
I
think
about
understanding
where
people
are
at
when
you're
designing
solutions
for
them
that
just
really
struck
calling
me
throughout
that,
and
particularly
in
that
example,
I.
B
Think
about
our
colleagues
in
North,
Atlantic,
so
I'm
sure
we'd
have
had
examples
the
same
here
where
you
know
in
the
rush
and
the
urgency
to
do
right
and
do
good
for
people
that
actually
were
were
doing
it
from
kind
of
possibly
an
uninformed
perspective
or
something
that's
not,
as
you
say.
Looking
at
that
balance
of
the
crisis
moment
to
the
to
the
longer
term
need
and
planning
that
was
really
really
insightful.
B
G
This
hope
and
Leslie
will
be
coming
first,
there
and
I
can't
handle
this
island,
so
I've
came
into
a
nuts
excellent
and
I've
just
came
out
of
a
meeting
with
Cod
managers
across
Scotland
and
we're
just
discussing
some
of
the
work.
That's
happened
this
week,
but
also
we
have
a
kingdom
when
our
sessions
plans,
where
we're
going
to
be
speaking
to
Cod
practitioners
about
the
impact
of
the
coastal
living
crisis,
not
only
on
the
people
we're
working
with,
but
also
some
of
the
staff
in
our
teams.
So
I
think
it's.
G
It's
really
really
useful
to
come
in
any
of
these
sessions
and
be
involved
in
this
week.
I
suppose
about
that
I've
written
down
here
in
big
capital.
Letters
is
dignity,
dignity,
dignity
and
how
we
ensure
we
do
that
through
all
the
work
that
we're
going
to
take
forward.
We've
done
loads
of
work,
but
when
we
take
it
Forward
make
sure
that
that's
right
at
the
Forefront
of
things,
but
I
just
really
wanted
to
come
and
say
that
it
was
excellent
John.
Thank
you
very
much.
F
Thanks
Theresa
I
mean
last
night,
Alison
and
I
were
in
the
annual
challenge.
Poverty
lecture
was
delivered
by
darling,
McGarvey
and
so
social
distance
between
us
poverty,
Safari
he's
giving
the
reef
lectures
this
year
and
you
what
you'd
expect
from
Darlings
to
give
up
a
presentation
that
tells
you
about
the
scale
of
the
problems
and
the
solutions
that
have
to
be
found,
but
really
interesting.
F
Last
night
what
he
focused
on
was
self-care
for
the
people
that
are
out
there,
making
a
difference
and
also
to
be
reflective
in
terms
of
who
you
are
and
what
kind
of
contribution
you
can
make.
It's
very
much
a
Community
Development
perspective.
It
was
taken,
but
you
know
you're
pointing
it
about
acknowledging
that
some
of
the
people
that
are
out
there
supporting
are
also
finding
it
difficult
just
now
and
that
we
can't
be
effective
unless
we're
taking
care
of
ourselves
and
that's
not
selfish.
F
You
know
same
philosophy,
I
suppose,
when
you're
on
that
airplane,
that
you're
told
to
put
your
face
mask
on
first
before
you
deal
with
your
child
and
that's
not
because
you
don't
like
your
child
as
much
as
you
like
yourself.
That's
because
you
can
only
be
effective
if
you
can
function
and
we
have
to
make
sure
that
those
are
you
know
supporting,
are
also
able
to
function
and
that
you
know
we
look
after
each
other
I.
F
And
we
absolutely
know
the
the
pivotal
point
of
Community
Development
work
in
communities
and
I'm.
Just
a
little
bit
worried,
look
looking
ahead
in
the
longer
term
that
we're
going
to
roll
back
and
have
those
problems
that
we
had
in
the
last
decade,
they're
going
to
come
and
beat
us
again.
There
might
not
be
an
issue,
that's
going
to
cover
us
over
the
winter.
We
might
be
able
to
get
through
that,
but
I'm
just
a
bit
worried
in
the
longer
term
that
we
will
lose
sight
of
the
importance
of
that
work.
F
B
Thanks
John
Leslie.
H
Thanks
Keith
thanks,
John
I
was
just
reflecting
I.
Think
your
your
illustrative
use
of
of
food
for
me
was
really
great.
It
was
great
timing
because
I
just
came
prior
to
joining
this
meeting.
I
was
in
the
Sterling
food
partnership
meeting
and
we
we
just
recently
had
our
own
dog
funding
for
food
support.
It
was
transfer
undergraded
by
the
local
Authority
and
in
a
good
way,
I
think
what
we
saw.
What
was
a
mix
of
applications?
We
saw
you
know
a
lot
of
Crisis
food.
H
You
know
food
banks,
food
Planters,
a
lot
of
that,
but
we
also
saw
you
know
that
whole
bit
about
sustainable
food
about
how
do
we
grow?
How
do
we
grow
locally?
How
do
we
connect
those
those
systems?
So
that's
encouraging,
but
the
other
thing
that
we're
reflecting
on
the
partnership
there
is-
and
again
it
was
the
point
I
think
you've
just
discussed
with
with
reason
in
particular,
was
that
volunteers.
H
You
know
they're
at
that
point
of,
oh,
my
goodness,
because
the
food
Volunteers
in
particular
were
just
recovered
yeah.
You
know
they
were
all
there.
They
were
so
active
in
their
community,
so
that
I
think,
is
something
that
we
we
absolutely
do
do
need
to
try
and
support
as
best
as
best.
We
can
because
I
think
the
mix
is
there,
but
we
do
need
to
you
know
to
protect
it
and
care
for
our
volunteers.
H
My
kind
of
question,
though,
and
it's
kind
of
built
on
some
of
the
reflections
as
well
of
what
you're
saying
I
was
thinking
about
when
you
were
looking
at
the
the
stats
there
and
you
know
Sterling
being
very
Sterling
as
across
the
piece,
but
also
recognize
that
in
particular
communities
and
suddenly
we
have
very
high
properties,
particularly
in
in
Banner
bonds.
H
So
no
one
can
wrap
up
in
Barnet
Burns
our
house
at
the
moment
and
I
guess
you
know,
I
was
thinking
about
how
we
make
our
decisions
and
the
course
of
the
school
day
work
is
is,
is
is
so
critical
and
I
think
where
we
have
some
good
examples
is
learning
about
politics.
Poverty,
sensitive
decision
making
courses
could
be
what's
really
good
in
that.
But
how
do
we
scale
that
up?
How
do
we
scale
poverty,
sensitive
decision
making?
H
Poverty
sense
of
budgeting,
you
know
our
local
Authority
level,
our
community
planning,
partnership,
level
and
I
know
that's
really
difficult
anyway.
I
think
it's
even
more
challenging
in
an
area
like
Sterling,
where
we
have
such
a
a
dichotomy.
Such
a
gap
between
you
know
the
rich
and
the
poor.
So
I
just
wondered
if
you
had
any
thoughts
as
to
how
we
might
look
at
that
yeah.
F
I
mean
I
know
some
local
jail
property
action
reports
that
the
way
that
they're
produced
and
who
they
involve
goes
beyond
Usual
Suspects.
It's
not
just
about
your
Community
Development
or
your
children's
services,
but
it's
also
involving
your
Finance.
You
know
in
the
your
Chief
exec's,
taking
more
of
a
role
in
tune
right.
You
know.
Where
is
the
spend
you
know?
Where
is
the
balance
of
that
spend
so
I
think
one
argument
is
getting
the
right
people
around
the
table.
F
The
right
people
are
always
those
that
are
providing
the
services,
but
they
also
have
to
be
the
others
in
the
council,
because
it's
a
collective
responsibility,
it's
as
much
a
finance
issue
to
make
sure
that
the
money
is
found
to
deal
with
these
services
and
then,
as
our
in
our
service
delivery
issue.
The
other
answer
that
question
I
think
is
it
also
it
just
it's
Cascade
into
thinking
and
the
mindset
of
the
mindset,
the
underlying
cost
of
the
skate
goes
to
the
school
day
should
should
be
the
mindset
that
covers
everything.
F
We
do
you
think
that,
okay,
this
is
what
we
want
to
do.
It's
good
work.
Is
it
going
to
deliver
what
we
want
you
know.
Are
there
ways
that
inadvertently
we
actually
might
be
making
things
worse
for,
for
you
know
somebody,
and
that
goes
right.
Don't
you
have
you
know
your
your
Scouts
and
your
brownies?
F
You
know
you're
young
at
the
course
of
taking
partner,
Scouts,
now
brownies,
it's
quite
expensive
and
they're
thought
of
a
minute,
because
it's
way
beyond
the
means
of
their
participation
so
out,
and
it's
also
important
in
the
private
sector,
the
voluntary
sector
to
be
making
these
decisions
as
well
right
down
at
sports
clubs,
which
is
an
example
I'm
trying
to
give
the
the
back
to
the
food
issue.
If
you,
if
you
don't
mind,
just
a
comment
in
the
food
I'm,
also
a
trustee
of
the
Scottish,
pantries,
networking
and
I
think
well,
it's
not.
F
The
only
solution.
I
think
is,
is
a
step
in
the
right
direction.
The
thinking
then,
like
you,
know,
for
two
pounds.
50
per
week
you
pick
up
10
items
and
those
10
items
are
are
probably
worth
10
to
15
quid.
So
what
it's
doing
is
it's
stretching
your
spend?
It's
making
your
spend
go
that
little
bit.
Father
but
of
course,
pantries
are
not
a
crisis
provision
and
I
think
it's
really
important
that
we
don't
it's.
F
Some
have
argued:
let's
get
rid
of
food
banks
and
let's,
let's
have
everything
into
the
pantries
and
the
point
I'm
making
is.
There
are
different
groups
that
are
using
these
Services
many
make
sure
they're
all
catered
For
in
particular.
Just
now.
You
know
that
everybody's
income
is
getting
squeezed.
What
we
can't
afford
to
do
is
like
spread
that
spin
so
thinly
that
we're
really
letting
down
those
are
the
very
most
vulnerable.
F
It's
a
tough
tough
thing
to
do
to
make
every
you
know
to
meet
everybody's
needs,
but
I
think
we
have
to
look
at
that
term
to
that
local
food
system.
You
know,
make
sure
the
crisis
provision
is
there,
but
also
trying
to
make
sure
there's
inexpensive
food
for
those
that
are
able
to
to
purchase
a
food
at
the
current
time,
thanks
Leslie.
B
Thanks
Linda
I've
got
you
next.
I
Hi
and
thanks
John,
yes,
we're
Worth,
showing
our
age
with
those
musical
references,
I
think
obviously
there's
an
increased
awareness
and
there
is
a
greater
coming
together
now,
I
think,
because,
with
the
cost
of
living
crisis,
which
you
know,
some
people
are
saying,
is
more
of
a
cost
of
existing
crisis.
You
know
that
is
happening.
There's
a
a
much
more,
a
great
idea
of
awareness
across
lots
of
different
organizations
and
a
lot
of
our
partners
and
people
that
we're
working
together
as
well
as
internal
Council,
Services
I.
Think.
I
The
big
challenge
for
us
is
something
that
you
did
touch
upon.
It's
about
how
we
reach
people
who
are
newly
in
poverty
who
haven't
experienced
this
before
and
how
we
know
who
those
people
are,
how
we
find
them,
how
we
identify
them,
how
we
work
with
them
in
a
way
that
gives
them
the
dignity
and
doesn't
you
know,
stigmatize
them
and
acknowledges
the
things
you
spoke
about
that
you
know
Solutions
are
different
for
different
people
and
that
there
isn't
a
one-size-fits-all
and
there's
not
just
an
easy
way
to
fix.
I
Any
of
this
we
know
who
a
lot
of
our
communities
are,
that
we
work
with
traditionally,
but
it's
about
how
we
expand
that
out
and
again,
you
know
I
know,
there's
some
work
being
done
at
the
moment
about
the
data
that
is
available
to
us
all
at
a
local
level
and
how
we
can
use
that
a
bit
more
effectively
but
I.
I
Think
a
challenge
for
all
of
us
is
how
we
collectively
identify
and
work
with
people
and
families
that
we've
maybe
not
had
to
engage
with
before
and
about
how
we
do
that
in
a
dignified
way.
Yeah.
F
I
mean
the
the
collective
provisions
and
that
kind
of
mindset
work
I'm
talking
to
begins
to
do
that.
You
know
if
you're
in
a
school,
that's
driving
down
costs,
it's
driving
the
cost
for
everybody,
so
it's
not
just
a
very
most
vulnerable
that
have
been
protected,
you're
also
hitting
those
in
the
margins,
and
that
will
go
in
your
leisure,
centers
and
everything
else.
So
we're
not
mindset
roads
at
yard.
You
know,
but
by
coincidence,
you're
reaching
out
to
that
broader,
broader
population.
F
That's
there
so
part
of
it
is
getting
everybody
to
recognizes
their
business
and
begin
to
do
the
right
things
that
everybody
benefits,
those
that
benefit
most
of
the
very
most
vulnerable,
but
those
are
in
the
margins,
will
also
benefit
from
that
too
data
intelligence
and
things
such
as
that.
Well,
there
are
things
we
can
do.
You
know
the
automatic
entitlement
to
benefits.
Glasgow
is
kind
of
led
the
way
in
this
one,
but
you
know
you're
not
asking
people
to
apply.
F
You
know
x
amount
of
times
for
all
the
benefits
you
get
plenty
one
you're
entitled
to
at
all,
and
that
just
makes
it
more
likely
that
those
are
in
the
margins
are
likely
to
get
what
they're
entitled
to,
because
they
they're
very
likely
are
going
to
miss
out
on
benefits
that
they
are
entitled
to
that.
We
collectively
Society
believe
that
they
should
be
getting
in
order
to
live
a
decent
life,
but
through
reasons
that
are
making
application
more
complex
than
they
need
to
or
more
owners
they
need
to.
F
They
miss
out
so
I
think
the
things
that
we
can
do
in
terms
of
our
systems.
There
are
also
things
we
can
do
in
terms
of
our
provisions
and
how
we
conduct
our
business,
which
makes
it
more
likely
that
people
will
access
and
if
you've
got
dignified
options
out
there.
Then
people
don't
have
to
worry
too
much
about
coming
forward
because
they're,
dignified
options,
I
mean
I,
know
I'm
rabbit
knowing
about
pantries,
but
the
idea
of
a
panting.
It's
like
a
shop.
F
You
know
it's
not
as
if
you're
going
to
a
food
bank
you're
going
to
a
shop,
there
happens
to
be
a
cheap
shop.
There
happens
to
be
other
options
there,
and
so
we
begin
to
you
know,
tackle
these
problems
almost
by
stealth,
in
the
way
that
we
do
it
is
that
back
to
the
brand
and
how
much
the
way
that
we
do
it.
You
know
as
well
as
what
we
do.
B
I'm
really
I'm
really
conscious
about
language
at
the
moment.
E
B
Pantry
Bank
example
gives
me
because
I'm
I'm
really
sensitive
to
the
to
the
use
of
the
term
warm
banks
at
the
moment,
because,
as
I
was
to
the
use
of
the
term
food
banks,
originally
that
that
it's
it's
ironic
to
me
that
we
would
give
them
that
name,
but
that
I'm
also
conscious
and
it's
a
bit
linked
to
that
point.
Leslie
was
me.
B
A
language
which
we
should
avoid
because
of
the
stigma,
because
we're
reinforcing
the
idea
or
because
we're
normalizing
something
and
I
worry
a
little
bit
that
cost
of
living
might
be
doing
that
as
it's
been
used
as
we're
all
experiencing
it.
So
therefore
we're
all
experiencing
it
equally.
Does
that
make
sense?
It.
F
Does
but
it
may
flip
it
cute,
it
might
be
that
that's
like
that's
how
we
end,
because
everybody's
experience
that
you're
not
highlighting
the
fact
that
what
you're
really
trying
to
do
is
get
to
the
very
most
vulnerable
I
mean
when
I
get
not
been
partly
political
year,
but
when
new
labor
come
in
with
their
ideas
in
the
19,
you
know
the
very
early
stage
in
your
labor
that
they
wanted
to
eradicate
jail
poverty.
They
didn't
want
to
talk
about
poverty
because
they
were
scared.
They
were
scared
with
undermine
their
credibility,
is
big
business.
F
They
tried
to
do
things
almost
by
still
the
way
it
was
brought
in
and
I'm
gonna
have
to
acknowledge
that
that
people,
quite
rightly
don't
like
to
be
labeled
as
as
living
in
poverty,
we're
even
careful
when
we
talk
about
poverty.
You
know
Alice
and
I
will
never
talk
about
poor
people
who
talk
about
people
experiencing
poverty
or
people
with
lived
experience.
F
You're
not
emphasizing
the
person,
you
don't
say
the
fact
they're
having
they're
experiencing
something
so
I
think
the
cost
of
living
might
have
a
little
bit
of
potential,
although
I
think
is
Jerry
and
Linda
pointed
out
it's
as
much
a
cost
of
existence
crisis
as
a
cost
of
living
crisis,
but
it
feels
as
if
it's
a
little
bit
more
Universal.
It
feels
as
if
you're
not
highlighting
somebody.
That's
that
that's
in
need
there
for
somebody,
that's
looking
for
Cost
of
Living
Solutions.
F
It
doesn't
feel
as
if
somehow
they
are
lesser
or
worse
or
more
needy
than
others.
But
you
know
the
ones
that
are
the
most
important
I
think
how
we
use
those
ones
how
we
deliver.
Those
words
is
the
most
important
thing.
As
for
the
heat,
Banks
I'm
with
you,
it's
a
horrible
idea.
You
know
we
have
to
deliver
the
crisis.
We
have
to
make
sure
that
people
are
able
to.
You
know,
live
in
or
be
exist
in
a
place.
F
That's
warm,
so
I
totally
get
that,
but
calling
them
along
those
lines
is
just
a
horrendous.
You
know
we
need
to
think
of
some
other
related
package
that
if,
if
that's
going
to
be
part
of
a
solution,
you
know
there's
some
really
really
well
intended,
but
incredibly
crass
solution,
and
it
may
be
that
you
know
people
use
these
Services
because
they
have
to
but
you're
not
making
them
feel
good
about
yourself
for
having
to
go
to
your
heat
Bank.
F
You
know
if
you
can
package
it
in
a
different
way
or
take
a
different
strategy
that
delivers
what
you're,
looking
for
and
I,
think
that's
much
much
better,
because
I
think
we've
got
to
be
quite
give
up,
because
people
use
a
service
doesn't
even
see
that
service
is
working
as
well
as
it
could.
It
just
might
mean
that
people
are
that
desperate,
but
they
have
no
other
option
and
we've
got
to
think
about
ensuring
that
what
we
deliver
people
can
access
with
dignity,
and
they
can
feel
good
about
yourself.
F
You
want
people
to
walk
out
the
door
feeling
better
about
yourself,
anything
that
they
do.
You
know
not
feeling
you
know
their
shoulders
are
down.
I
had
to
receive
that
they
want
to
make
me
feel
better
and
I
I
think
just
how
we
package
those.
However,
whatever
we're
going
to
call
them
like,
we
need
to
be
really
careful
about
it.
B
C
Right
I'm
going
to
stick
with
talking
about
language
here,
I'm
going
to
stick
with
emergency,
because
I
think
crisis
has
been
overused
as
well,
but
I
take
the
point
about
a
language
on
the
road
in,
and
you
know
the
old
cliche
as
well.
It's
when
you're
tired
of
hearing
it
that
some
people
are
just
getting
the
message
for
the
first
time
in
terms
of
the
language,
so
those
of
us
around
the
the
marketplace.
If
you
want
we,
we
might
be
overflow
familiar
with
it,
but
it
may
not
have
touched
other
people's
lives.
I!
C
Guess
what
I
really
liked
about
what
you
were
saying
today.
John
was
about
the
development
of
a
corporate
Consciousness,
basically
or
a
changing
culture,
where
we
we
realize
that
as
a
council
on
a
corporate
agency
at
the
service
of
Those,
whom
we
serve
in
various
communities,
we
have
an
obligation
to
to
address
the
umbrella
right
and,
if
we're
singing
from
the
same
song.
C
She
events
like
this
are
very,
very
useful
to
to
bolster
and
reinforce
what
are
common
cause
is
what
a
it
was
stuck
home
with
me
when
your
presentation
was
in
the
Scottish
Parliament,
where
every
party
signed
up
to
the
common
aim
and
then,
if
you
want
primarily
I'm,
not
trying
to
be
divisive
here,
couldn't
follow
through
because
of
the
ideal
ideologies
that
are
really
kind
of
or
priorities
with
which
they
want
to
pursue,
so
that
that
kind
of
corporate,
Identity
or
corporate
cultural
approach
I
think
we
need
to
reinforce,
and
that
ultimately,
is
what
I
saw
your
presentation
today
doing
it
wasn't
so
much
you're
offering
us
something
other
than
a
strategy
and
a
very
wholesome
strategy
and
I
think
a
very
powerful
strategy
and
I
think
there's
much
that
we
could
learn
and
share
within
ourselves
in
our
own
organization,
but
take
forward
and
to
some
degree,
be
Evangelical
about
that.
F
But
thanks
Jerry
I
mean
another
authorities.
You
know,
Alison
is
more
aware
of
this
than
I
Community,
where
I
was
building
something.
That's
the
code
as
well.
You
know
there's
other
ways
in
which
you
can
get
a
sense
of
local
purpose
and
the
community
buildings
got
experience.
It
might
not
be
right
for
every
area
probably,
is
probably
should
be,
but
it's
that
idea
about
you
know
collectively
you
know
and
and
also
I
think
the
focus
in
wealth
is
good.
F
C
A
A
You
can
imagine
the
kind
of
conversations
we're
having
in
trying
to
help
Hope.
But
what
has
struck
me
is
there's
an
awful
lot
of
people:
young
moms
single
parents.
Even
you
know,
families
get
visuals,
some
of
them
candidate
work
because
they've
now
got
adequate
child
care
and
I
wonder
as
a
council.
Could
we
be
doing
more?
Could
we
both
open
community
centers
opened
up
early
in
the
morning?
Could
we
have
community
volunteers
Helton
some
of
the
mums.
I've
spoke
to
it's,
maybe
cleaning
jobs.
A
It
started
six
and
seven
in
the
morning,
you're
out
of
school
care.
Business
start
then
burdens
Community
Nursery.
Maybe
one
o'clock
they've
not
got
anything
for
them
and
just
trying
to
help
some
of
your
communities
get
okay
and
it
paid
employment
to
help
them
because
there's
a
lot
of
them.
No
one
is
certain
to
be
on
benefits
and
things
like
that.
So
I
just
wonder
the
council
point
of
view.
A
F
I
mean
yesterday
the
Scottish
government
really
stuck
in
the
the
neutral
care
strategy
in
the
two
additions
to
the
the
the
11
40
hours
that
are
down.
There
is
looking
to
work
towards
wraparound
care
around
about
the
school
day
before
and
after
school
day
as
well,
and
also
extending
the
provisions,
not
just
the
three
and
four
Euros,
but
to
one
and
two
year
olds,
focused
and
initially
one
more
disadvantaged
populations.
F
So
there
is
a
desire
then,
to
improve
access
to
child
care,
but
there
is
also
trials
going
on
just
now,
Roseanne
in
different
parts
of
Scotland.
Again
the
government
did
kind
of
funded
I,
think
about
20
projects
to
try
and
look
at
different
ways
of
children
being
provided,
and
a
lot
of
that
at
the
rural
Focus.
Trying
to
understanding
the
challenges
in
rural
areas
in
terms
of
sustainability,
very,
very
different
to
what's
what's
possible
in
an
urban
area
as
well,
so
I
get
The,
Optimist
comes
back
and
me.
F
This
is
absolutely
even
the
UK
government
in
terms
of
its
strategy
for
Recovery
identify
Child
Care
is
one
of
the
things
that
it
had
to
do
to
to
make
a
difference.
In
the
UK
going
forward,
but
working
a
bit
ahead
of
the
game
up
here
and
that
we
we
have
it
as
a
clear
strategy
already
we
need
to
deliver
on
it
now.
F
We
need
to
see
that
these
these
initiatives
are
trialled
in
rural
areas,
whether
they
actually
do
work
and
which
ones
are
sustainable
and
which
are
not,
but
it
should
be
get
better
in
the
years
ahead
because,
as
you
see,
you
know,
for
many
reasons,
people
can't
work
because
they
simply
don't
they're
not
able
to
work
because
they
don't
have
a
support
run
about
it.
We
also
have
to
acknowledge,
of
course,
that
many
people
simply
cannot
work.
You
know.
F
Carers
are
not
always
able
to
take
on
paid
employment,
and
we
know
that
paid
employment
doesn't
pay
enough
just
now,
so
well,
with
the
living
wage
campaigns
and
the
like
and
other
Fair
work
campaigns
are
really
really
important.
We
still
have
to
make
sure
we've
got
adequate
social
protections
for
those
that
are
unable
to
what
they
can't
be
forgotten
and
again,
there's
a
worry.
F
You
know
when
we
will
look
at
the
stresses
in
the
public
purse
that
there
might
be
a
squeeze
nut
at
UK
level,
going
ahead
it
on
a
misguided
understanding
that
somehow
people
are
you
know
the
poor
people
making
bad
decisions,
which
is
largely
a
myth.
You
know
that
yes,
there'll,
be
yes,
we'll
be
able
to
Daily
Mail
will
Define
this
example.
We
have
its.
F
You
know
headline
story
to
bolster
it's
sense
of
how
the
country
is,
but
it's
largely
a
myth
and
it's
not
structurally
significant
problem,
but
we
can't
have
that
driving
driving
some
of
these
big
decisions
in
terms
of
allocations.
B
Thank
you
John,
so
I'm,
conscious
that
there's
a
lot
of
people
on
the
call
from
from
other
agencies,
but
there's
also
an
awful
lot
of
council
staff
that
I'm
really
pleased
to
Rosanna
Steve
from
housing,
I'm
pleased
to
see
Finance
colleagues,
education.
Colleagues
on
the
call
so
I
think
this
is
probably
given
us
all
something
to
think
about
in
terms
of
how
we
might
come
back
together
and
reflect
on
some
of
the
information
that
was
in
in
John's
presentation.
General.
Are
we
able
to
get
a
copy
of
your
slides.
B
At
all,
I
could
do
that
through
India.
Thank
you
I'm
gonna
hand
over
to
councilor
Chris
Keane,
leader
of
the
council,
for
some
closing
remarks.
Chris
are
you
there.
J
I
am
here
Kate.
Hopefully
you
can
hear
and
see
me.
Okay
well,
good
morning,
good
afternoon,
everybody
I'll
make
this
quick
one
we're
not
going
to
late
I'm
Chris
King
I'm,
the
leader
of
Sterling
Council,
before
the
election
of
me,
I
was
convenient
of
the
the
committee
that
Jerry
is
now
convening
so
very
much
involved
in
this
area
of
work
and
I.
I
I've
also
done
this
challenge
poverty
week.
J
A
couple
of
times
now
so
I
I
didn't
write
remarks
because,
as
I
learned,
the
first
and
the
second
time
every
time
about
the
match,
I
usually
hear
listen
to
the
presentations
and
throw
the
remarks
out
the
window
John
another
song
from
Bananarama
and
fun
boy.
Three
is
really
saying
something
which
is
hopefully
an
appropriate
compliment
for
your
presentation
today,
because
it
really
was
thought,
provoking
an
educational
and
and
helps
for
the
Alma's
armors
in
the
fight
against
poverty.
J
J
J
We've
got
to
work
diligently
and
we're
going
to
keep
moving
forward
and
I.
Think
we've
also
got
to
remember
to
celebrate
the
the
the
the
victories
and
the
skill
on
display
and
the
pitch
along
the
way,
because
all
of
you
here
on
the
this
call
at
the
risk
of
stretching
the
analogy
to
Breaking
points,
are
the
players
and
if
we
don't
have
match
fit
players,
if
we
don't
have
your
resourced,
if
we
don't
give
you
the
support,
well,
your
job
of
winning
that
champions
league
is
going
to
be
nigh
on
impossible.
J
So
can
I
just
thank
you
all
everyone
in
the
call
for
the
work
that
you're
doing
in
this.
It
is
a
team
effort
and
without
you,
on
the
pitch
with
no
hope
with
you
on
the
pitch.
There
is
hope.
J
J
You
know
at
the
moment
that
I
mean
persistent
poverty
and
Sterling
is
getting
worse.
That's
the
the
there's,
no,
nothing
else
you
can
see.
Rather
than
that.
When
you
look
at
the
simd
statistics,
you
know
we
had
a
presentation
last
week
that
was
looking
at
2016
versus
2020
and
it's
going
up.
Thankfully,
at
the
moment,
it's
not
going
up
massively
it's
going
up
marginally,
but
it's
going
in
the
wrong
direction.
J
We
need
it
to
be
going
down
the
way
and
that
isn't
going
to
happen
at
the
moment
that
there
are
those
that
have
suddenly
found
themselves
worrying
about
poverty.
That
I've
never
experienced
it
before
now.
Worrying
is
the
start
of
a
path
whose
ultimate
destination
is
despair
and
I.
Think
we've
got
people
on
various
points
in
that
path.
People
who've
been
on
that
path.
For
a
long
time.
J
The
people
who
are
just
at
the
start
of
their
Journey
so
somewhere
between
worry
and
despair,
is
where
everyone
is
that's
on
this
journey
and
it's
our
job
again
to
pull
them
back,
pull
them
out,
pull
them
up
and
moving
them
further
up.
The
Path
back.
If
we
can
get
those
in
despair
to
worry.
That
in
itself
is
a
small
victory,
so
you
know
recognize
that
what
we're
trying
to
do
is
as
a
journey
and
everything
we
do
is
a
step-by-step
process.
J
We
can't
solve
the
problem,
just
as
we
can,
when
the
Champions
League
gopinos
in
one
go
Kate
you
mentioned,
you
were
alive
to
the
language
issues
were
used.
You
know
my
background
is
journalism
and
Communications,
and
one
of
the
things
that
I'm
always
conscious
when
I
said
in
this
call
every
year
is,
you
are
actually
Communications
experts,
your
marketing
marketeers.
You
know
how
to
reach
people
being
able
to
talk
to
people
being
able
to
connect
with
them
is
an
incredible
skill.
J
That's
often
underrated
that
you
can
identify
those
who
are
in
poverty
and
also
connect
with
them
to
help
pull
them
out.
It's
a
remarkable
talent
and
one
that
I
hope
you
take
a
moment
to
reflect
on
and
celebrate
because
you
know,
there's
a
hell
of
a
lot
of
people
aren't
very
good.
At
communication.
Politicians
tend
to
ask
the
wrong
questions.
Sometimes
we
we
ask
the
question.
We
say
that
is
a
problem.
This
is
how
I
would
help
I
think
what
you
do
is
you
see
here
is
a
problem.
J
Let
me
ask
you:
how
can
I
help
you
and
then
once
you've
asked
her?
You
can
help.
You
start
the
formula,
your
your
your
path
to
delivering
a
service.
So
that's
a
communication
skill,
that's
a
marketing,
skill
and
marketing
can
sometimes
be
used
in
a
food
journey
to
sell
you
more
hamburgers
and
there
are
those
in
the
world
that
are
incredibly
good
at
selling
us
more
hamburgers
about
the
skills
that
are
used
to
sellers
more
hamburgers
are
the
skills
that
we
can
use
to
help
people
and
our
jobs.
J
So
you
know
marketing
and
Communications
is
not
a
directly
Market
I
guess
and
use
the
skills
that
you've
got
but
recognize
that
a
skill
and
develop
them
I'd.
Also
ask
you
all
please
to
remember
that
when
you're
on
that
Journey
with
those
that
are
experiencing
poverty
at
whatever
level
they're
at
you
are
on
that
path
with
them
to
take
care
of
yourselves,
you
know
remember
that
it
does
no
one
any
good
whatsoever.
If
you
are
the
player
in
the
pitch,
that's
so
exhausted!
J
You
can't
last
the
90
minutes,
I'm
really
pushing
the
analogy
now,
so
you
know
take
the
support.
Take
care
of
each
other.
Take
advantage
of
what
is
an
offer
to
you.
Take
your
holidays.
Take
your
days
off
switch
off.
If
you
don't
know
how
to
switch
off
or
you
can't
switch
off
ask
for
help
now,
as
a
politician
and
I'll
I'll
try
and
wrap
up
a
little
bit.
J
I
recognize
that
my
job
as
leader
of
the
council
is
to
ask
you
the
question:
how
can
I
help
you
know
you're
the
ones
that
are
asking
the
questions
of
those
in
poverty?
How
can
I
help
I'm
trying
not
to
get
in
the
way
of
that,
so
my
question
to
use.
How
can
I
help
Jerry's
question
is:
how
can
we
get
our
help?
J
You
know
we
are
here
to
support
you,
so
please
don't
think
that
we
are
hovering
above
you
and
you're
waiting
for
some
sort
of
decree
to
come
out
from
the
from
the
political
level
that
you
don't
know
what
to
do
with.
Tell
us
get
engaged.
You've
got
a
pathway
within
the
organization.
You
can
drop
us
good
ideas
as
well,
but
we're
here
to
help.
So
the
question
is:
how
can
we
help
we've
got
to
recognize.
We've
got
next
to
no
money.
That's
that's
the
key
thing.
J
You
know
the
the
organization
that
is
still
in
Council
and
a
lot
of
our
community
planning
Partners,
we
are
all
struggling
everybody's
struggling
the
world
is
struggling
financially,
but
that
doesn't
mean
that
we're
not
going
to
put
the
best
team
in
the
pitch
that
we
can
and
we're
not
going
to
do
what
we
need
to
do,
because
this
is
the
job
and
like
the
footballers,
are
still
in
Albion,
whether
you're
in
still
again,
whether
you're
playing
at
Barcelona
they're,
all
football
players,
they're
all
professionals
and
they're
all
doing
the
same
job
now
I'm
sure
there
are
those
it's
about
Barcelona.
J
That
might
have
an
argument
with
me,
but
albinos
are
quite
happily
take
that
fight
on
anywhere.
Anyone
wants
to
see
it
so
for
now.
Thank
you
all
very
much
for
everything
that
you're
doing.
Thank
you
for
marking,
challenge
quality
week.
Keep
up
the
good
work,
support
one
another
learn
from
one
another
and
realize
that
we're
all
here
for
one
another
and
we'll
continue
on
this
journey
together,
because
it's
a
fight,
that's
worth
fighting
and
we
won't
stop
fighting
it.
I
think
I'll!
Stop
at
that
point
and
say
I!
B
You're
gonna
manifest
it
councilor.
That's
what
I
feel
you're
you're
on
a
journey
to
manifest
that
outcome
for
for
your
team.
Okay,
thank
you.
Everyone,
I'm,
not
going
to
take
up
any
more
of
your
time.
I
would
just
like
to
thank
everyone
for
attending
today.
I
would
like
to
pay
thanks
to
our
speakers
and
professor
John
mckendrick
and
Allison,
who
joined
us
from
poverty.
B
Would
Echo
councilor
Kane's
point
to
please
take
care
of
yourselves
and
look
after
yourselves
and
your
loved
ones
this
weekend
and
have
a
good
one
when
it
arrives?
Thank
you
very
much.