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From YouTube: City of Charleston Accommodations Tax Advisory Committee
Description
City of Charleston Accommodations Tax Advisory Committee
B
B
We
have
to
report
all
of
our
expenditures
to
Turk
every
single
year
and
they're
also
requiring
us
now
to
get
a
plan
from
the
from
our
designated
marketing
organization,
which
is
a
CBB
and
have
our
advisory
committee
review
the
plan
and
and
approve
it
and
then
we'll
take
it
to
city
council
after
that,
to
vote
on
it,
and
basically
that's
just
a
new
thing.
I
think
we
talked
about
this
before
to
where
we
we
need
to
do
this
every
year.
B
So
now
we'll
have
two
meetings
a
year
for
the
accommodations
committee,
so
we
we.
This
is
just
the
form
that
we
have
to
fill
out
last
year
to
send
to
Turk,
which
is
basically
what
the
budgeted
amount
was.
This
is
just
to
give
you
an
example
of
what
we
need
to
report
to
the
to
the
for
us:
I'm
expenditure,
Review
Committee
and
then
we'll
talk
with
the
CVB
on
their
spending
plan.
They'll
have
a
presentation
for
you
and,
if
I'm
going
too
fast,
just
please
let
me
know.
D
B
Because
they're
on
a
July
to
June
and
we're
on
a
calendar
year,
so
some
of
that's
a
little.
Why
it's
a
little
a
little
a
little
hard
to
understand
because
of
the
way
that
we
have
to
add
up
the
quarters
so
really
in
our
calendar
year
for
20
for
our
22
budget.
What
we
budgeted
for
the
CBB
was
three
point:
almost
3.7
million
dollars,
but
we
had
to
add
two
quarters
speech
to
get
that
2.976
number.
B
A
B
A
B
B
E
E
E
This
is
a
new
process
and
I
was
devastated
to
find
out
that
Kathy
Mercer
would
not
be
with
us
today.
Although
Amy
I
know
that
you're
you're
doing
an
amazing
job,
but
it
was
hard
to
know
that
Kathy
wasn't
going
to
be
here
today,
because
she
always
does
such
a
great
job
of
holding
our
hands
as
I'm
sure
she
does
yours,
but
also
with
me
today
from
our
team
we
have
Andy
Rankin,
wave,
Chris,
Campbell,
I,
think
Deb
Warner
is
here
and
I
know.
E
E
Okay,
do
you
see
a
pretty
picture?
Yes,
yeah?
Okay,
thank
you.
So
I
will
be
quick
here,
but
because
we
haven't
done
this
before
I
thought
it
might.
We
thought
it
might
be
helpful
for
us
just
to
review
with
the
committee
exactly
who
we
are,
what
we
do
and
how
we're
funded
so
I'm
just
going
to
quickly
go
through
a
couple
of
slides
in
that
regard.
E
E
It
we're
one
of
the
few
Regional
organizations
that
that
are
remaining
and
it's
certainly
a
sort
of
a
a
basket
of
eggs
that
we
try
to
protect
very
carefully,
because
we
know
that
there
is
power
in
promoting
the
region.
We
are
overseen
by
a
32-member
Board
of
Governors,
including
the
honorable
Mike
seekings
and
Peter
shade,
both
from
city
council.
We
are
required,
of
course,
to
perform
an
annual
external
audit
as
well
as
in
990
tax
return,
and
we
also
perform
the
ubit
990t
tax
return.
E
A
E
You
know
some
folks
might
think
that
we're
all
about
nice
tourism
we
are
not.
Our
goal
is
to
create
the
highest
yield
visit
for
our
community.
So
it
is.
It
is
not
our
interest
to
just
bring
more
and
more
people
here,
we're
interested
and
interested
in
people
coming
who
will
spend
what
they
can
with
a
hotel
room,
but
also
to
spread
that
spending
throughout
the
community
into
retail
establishments
or
restaurants
into
tours
and
attractions,
and
also
to
the
businesses
that
filter
and
and
Supply
those
businesses
as
well.
E
E
E
So
today,
as
you
all
know,
we're
here
to
talk
about
the
state
Accommodations
Tax
in
the
state
of
South,
Carolina,
States
counties
and
local
municipalities
are
allowed
to
have
an
Accommodations
Tax
today,
we're
here
to
talk
about
the
state,
Accommodations
Tax
and
specifically
the
30
percent
that
is
allocated
towards
advertising
for
the
fund
to
continue
to
stay
healthy
and
to
grow.
While
that
is
the
piece
that
that
we
receive
funding
from,
we
know
that
what
we're
doing
is
stimulating
activity
in
all
of
the
different
pots
up
to
and
including
Hospitality
fees
and
admissions
taxes.
E
37
percent
of
our
overall
revenues
come
to
us
through
Accommodations
Tax
talk
a
little
bit
more
about
that.
In
a
minute
and
another
31
percent
comes
to
us
from
the
state
of
South
Carolina
in
the
form
of
a
destination
specific
Grant.
We
are
one
of
five
entities
in
the
state
that
receives
this
Grant
and
we
receive
it
as
a
match
to
the
private
funding
that
we
bring
to
the
table.
So
we're
an
interesting
entity
in
that
we
are
not
fully
publicly
funded
many
other
destination.
Marketing
and
management
organizations
are
fully
funded
by
the
the
public.
E
So
now
I
just
want
to
deeper
dive
a
little
bit
into
Accommodations
Tax.
You
see,
the
non-public
revenues
have
stayed
the
same.
The
destination,
specific
Grant
revenues
have
stayed
the
same
and
those
match
one
another,
so
they're
directly
linked.
So
this
is
where
we
break
down
Accommodations
Tax,
so
our
overall
37
percent
of
Accommodations
Tax
breaks
down
this
way
with
our
local
governments,
so
the
City
of
Charleston
is
10
of
our
overall
budgeted
revenues
and
we
thank
you.
E
So
our
strategy
is
built
on
these
pillars,
which
are
the
assets
of
our
community.
You'll,
find
not
surprising
history,
culinary
family
activities,
outdoor
arts
and
culture
and
shopping,
and
it
is
these
through
these
pillars
that
drive
all
of
our
creative
activity
and
everything
that
we
do
with
regard
to
try
to
drive
those
high-heeled
visits
so
again
with
us
today.
E
This
first
large
category,
you
see
the
6.1
million
dollars,
we're
going
to
be
spending
about
6.1
million
dollars
and
the
category
of
advertising,
promotional
materials,
marketing
support
and
research,
and
this
is
everything
from
our
various
placements
print
electronic
streaming
services-
digital,
maybe
even
Direct
Mail,
to
the
creative
that
it
requires
to
to
create
Those
ads,
so
photography
videography.
It
includes
all
of
the
various
all
of
the
various
websites
that
we
utilize
to
help
in
our
promotion.
Explore
Charleston
explore
black
Charleston
Charleston
area
beaches
meet
Charleston
as
well
as
Charleston
golf.
E
Thank
you.
We
also
include
in
this
area
are
social
media
efforts
which
have
become
very
important
to
working
on
branding.
All
of
our
research
initiatives
are
included
in
this
category
LED
through
LED,
for
us
through
the
office
of
Tourism
analysis,
which
is
in
the
business
department
at
the
College
of
Charleston.
Now
of
this
six
million
dollars
we're
allocating
1.7
million
to
the
City
of
Charleston.
E
Next,
we
move
to
the
approved
category
through
Turk
of
media
efforts,
so
whereas
our
marketing
and
advertising
efforts
are
paid
efforts,
media
is
earned
media.
So
this
is
all
about
our
media
team,
developing
relationships
and
pitching
stories
old
and
new
old
that
have
been
we're
trying
to
tell
in
new
ways
and
just
new
in
general,
like
the
the
most
recently
celebration
of
the
opening
of
the
African-American
Museum
today,
this
is
earned.
Media
we've
budgeted
1.4
million
in
this
area,
of
which
we've
attributed
just
under
400
thousand
dollars.
E
Our
team
also
worked
through
several
different
societies
to
develop
those
relationships
and
nurture
those
relationships,
such
as
the
Society
of
American,
Travel
writers,
public
relations,
Society
of
America,
the
National
Association
of
black
journalists,
U.S
travel
travel
South
and
the
British
Guild
of
travel.
Riders.
We've
also
got
potential
film
projects
in
here,
as
well
as
our
clipping
service,
which
allows
us
to
track
and
determine
return
of
investment
or
return
on
investment
with
our
various
Media
Partners.
E
Now
we'll
move
on
to
the
group,
sales
and
trade
show
category
as
determined
by
Turk.
Our
group
sales
team
will
be
attending
over
30
trade
shows
in
the
coming
fiscal
year
and
those
are
categorized
by
corporate
sales,
Association
government
incentive,
business,
National
and
international
tour
operators,
weddings
and
the
Smurf
Market,
which
includes
social,
military,
educational,
religious
and
fraternal
markets.
E
Mamie
Bush
can
teach
me
a
lot
in
this
realm,
but
our
sales
team
is
ready
and
willing
to
go
for
the
coming
fiscal
year
and
then,
if
we
can
look
Amy,
if
you
don't
mind
going
one
page
down,
please
ma'am
we'll
look
to
visitors.
Services.
We
have
2.1
million
dollars,
budgeted
to
facilitate
our
visitor
Services
platform,
both
in
person.
E
We
have
four
area
visitor
centers,
the
largest
of
which
and
the
most
impressive
is
yours
on
375
Meeting
Street.
But
we
also
still
have
a
call
center
and
a
chat
Center
where
people
call
in
or
chat
in
to
plan
their
vacations
before
they
come.
We've
allocated
just
under
six
hundred
thousand
dollars
in
this
area
to
the
City
of
Charleston.
E
Now,
while
it
doesn't
address
Accommodations
Tax
Amy,
if
you'll
go
down
another
page,
this
is
where
you
can
see
our
additional
Grant
expenditures,
8.4
million
dollars
and
where
we'll
be
spending
that
money,
as
well
as
our
non-public
revenues
and
where
those
are
going
so
that
you
can
see
the
full
makeup
of
our
26
million
dollar
budget.
Now
I
realize
that
is
a
quick
run-through
of
what
we're
doing
I'd
be
happy
to
answer
any
questions.
E
A
This
is
deadly.
You
you
mentioned
that
you
do
an
assessment
to
determine
the
effectiveness
of
the
the
the
various
types
of
advertisement,
so
that
you
do
targeting
I
mean
how
do
you
assess
I
mean
well
just
giving
the
number
one
travel
destination
all
that
kind
of
stuff?
How
do
you
assess
the
numbers
to
determine
how
to
Target.
E
That's
a
great
question
and
I
will
not
pretend
to
be
the
marketing
expert
here
at
the
table.
I
may
ask
Doug
to
pipe
in,
but
I
can
tell
you
that
different
platforms
have
different
assessments.
So,
with
regard
to
our
digital
efforts,
those
probably
have
the
easiest
measurements
for
us
to
be
able
to
tell
if
someone
opened
an
ad
if
someone
sat
through
the
streaming
ad,
that
is
definitely
easier
for
us
to
be
able
to
track
than
say
a
print
ad,
but
there
are
print
ads
that
may
tie
that
to
a
website.
E
So
if
someone
sees
a
print
ad
and
say
travel
in
Leisure
and
the
website
that
is
listed
on
that
ad
leads
back
to
something
online,
then
we
can
track
it
that
way.
So
I
don't
mean
to
answer
you
vaguely,
but
it
really
depends
on
the
platform
as
to
what
the
measure
are
and
Doug
can
do.
You
want
to
elaborate
on
that
at
all.
A
E
E
E
Well,
this
is
a
whole
new
world
for
us.
You
know
I'd
firmly
believe
we're
going
to
have
had
a
Charleston,
not
just
the
community,
but
the
industry
before
the
museum
and
Charleston
after
the
museum
and
I'll
have
to
say.
People
like
Mammy
Bush
really
got
us
thinking
along
these
lines.
Long
before
we
needed
to.
Thank
heavens,
you
know
we
haven't
traditionally
marketed
to
People
based
on
the
color
of
their
skin,
but
there
this
is
an
entirely
different
day.
E
This
is
an
entirely
different
Museum
people
who
are
interested
in
history
or
Recreation
are
going
to
find
us
in
the
places
that
we're
advertising,
because
we're
targeting
those
different
demographics.
However,
we
are
now
looking
at
very
specific
opportunities,
such
as
I
mentioned
working
through
the
Society
of
black
journalists.
That
was
something
that
we
weren't
doing
until
the
last
couple
of
years,
and
it's
a
very,
very
important
piece
of
Doug's
team
now
and
in
terms
of
how
he's
helping
to
communicate
what's
happening
here
to
that
particular
demographic.
A
C
Can
I
jump
in
there
Lori
because
for
for
being
late,
I
was
actually
connecting
Southern
Living
with
the
Dr
Matthews
to
do
an
interview
for
an
article.
That's
going
live
today:
okay,
that's
a
great
example
of
how
we
reach
kind
of
a
non-traditional
of
what
you
would
think.
Maybe
a
non-traditional
target
market
for
the
IAM,
and
you
know
just
in
the
last
three
weeks
along.
We
had
that
10
page
spread
in
Conde
Nast
Traveler,
which
is
not
a
traditional.
C
That
would
not
be
a
traditional
place
where
I
think
the
museum
would
have
gotten
traction
where
today
it
does.
The
Craig
Melvin
interview
with
the
Today
Show
is
another
example
on
this
day
of
that,
and
then
the
Southern
Living
today
in
the
New
York
Times
on
Thursday
a
think.
That's
that's
one
week
as
a
look
into
the
kind
of
impact
we're
going
to
be
able
to
have
with
the
museum,
because
it's
something
new
for
us
to
talk
about
and
all
of
those
are
kind
of
non-traditional,
Avenues.
C
We
can
set
up
parameters
around
people
in
the
stadium
and
if
they
meet
certain
parameters,
we
can
try
and
drive
them
to
restaurants
that
are
in
other
parts
of
our
community
or
additional
attractions
in
ways
that
we
never
could
before,
and
so
that's
two
examples
of
kind
of
how
we're
tracking
them.
If
that
helps
explain
it
too,.
F
And
councilman
Gregory,
if
I
may
jump
in
I'm
sorry
not
to
beat
a
dead
horse,
but
as
far
as
as
Laurie
mentioned,
you
know,
we
realize
that
this
is
not
our
money.
This
is
the
Public's
money,
so
we
are
very,
very
diligent
on
taking
care
and
insurance
that
it's
spent
well
and
anyone
that's
had
any
type
of
marketing
experience.
F
You
know
it's
never
a
an
insurance
policy
or
guaranteed
thing,
but
just
to
give
you
one
example
which
I
think
is
really
cool
to
make
sure
something
works
and
I'll
just
use
one
example:
we
have
probably
hundreds
of
different
kpis
if
you
will,
and
that
can
be
from
any
one
of
our
campaigns.
How
many
visitor
guides
were
ordered
online
on
our
website?
F
You
know,
as
you
said
earlier,
councilman
Gregory,
heads
and
Bets,
but
one
of
our
newest
digital
campaigns,
as
Laurie
mentioned,
is
through
the
streaming,
which
is
basically
your
TV,
typical
TV
commercials
done
through
Hulu
or
Disney,
or
now
we're
getting
into
Netflix,
and
we
hadn't
done
TV
commercials
in
years.
This
is
really
a
post
pandemic
type
thing
that
we've
done
as
it's
gotten
more
sophisticated,
but
just
to
give
you
an
example
when
the
new
low-cost
Airline
Breeze
was
starting,
we
wanted
to.
F
You
know
we
gave
them
their
marching
orders.
These
are
the
cities
we
want
to
Target,
so
they
come
back.
Yes,
your
commercial
was
seen
by
90
with
a
98.7
completion
rate
in
the
following
Metro
areas,
but
then
well
that's
what
we
paid
them
to
do.
Then
we
take
their
reports
and
hand
that
to
our
digital
website,
company
providers-
and
they
do
a
Geo
analysis
of
how
many
more
clicks
to
our
website
we
reached
after
those
TV
campaigns
and
it
it.
It
is
like
magic.
It's
it's
almost
an
identical
heat
map.
A
B
No,
we
will
have
our
next
advisory
committee
meeting
in
October.
That's
when
we'll
look
at
the
2024
budget
and
the
2023
amended
budget
and
look
at
all
of
all
of
the
applicants
for
the
for
the
grant
Awards.
So
we're
planning
that
for
October,
so
we'll
we'll
be
in
touch
for
that.
Okay,
probably
not
August,
September
time
frame.
Okay,.