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From YouTube: The Good the Bad and the Ugly Day 2 Part 1
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A
Good
morning,
everybody
thank
you
for
coming
back,
so
you
all
made
it
back
safely.
I
hope
we
got
you
back
to
wherever
you
were
supposed
to
be
last
night,
I
mean
that
to
the
river
Mel
and
I
hope
you
enjoyed
yesterday's
activities
as
well.
We
have
another
full
day
ahead
of
us
and
I.
Think
you're
gonna,
find
today
it's
gonna,
be
even
more
interesting
and
informative
than
the
yesterday
was.
A
B
We
remember
yesterday,
those
that
we
saw
the
homes
that
we
saw,
the
places
that
we
saw
Fox
elementary
school
and
ask
your
blessings
for
all
of
them,
for
they,
as
we
are
all
your
children,
so
bless
us
today
help
us
to
feel
the
prompting
of
your
spirit
to
continue
to
make
this
a
special
place
to
live
and
work
and
be
in
Christ's
name.
We
pray,
amen.
A
A
Here
in
just
a
little
bit,
we're
gonna
hear
from
Fort
Benning
we're
gonna
talk
about
developing
as
a
whole
with
Peter
bob
is
here
to
talk
to
us
about
community
branding.
Then
we're
gonna
get
on
the
bus
and
take
another
tour
and
we're
gonna
go
through
the
through
the
area
in
south
Clemens.
Today,
you're
gonna
see
a
lot
of
things
that
you
probably
didn't
ever
thought
was
in
Columbus
and
probably
wish
it
never
was
in
Columbus
for
that
matter.
But
you're
gonna
see
some
things
and
hear
some
things.
A
It's
dealing
with
what's
coming
up
in
terms
of
capital
projects
in
this
community
and
what
we
are
hoping
to
propose
and
hoping
to
hear
from
you
about
what
real
needs
are
in
terms
of
capital
improvements
as
we
go.
We
hope
to
get
you
here
back
here
no
later
than
4:30,
there's
a
good
opportunity
that
we
make
it
back
a
little
bit
earlier
than
that,
but
just
note
that
that's
the
time
frame
we're
dealing
with
so
with
that
I'm
gonna.
Ask
our
mayor
one
more
time
to
come
up.
A
C
Rig
laughs,
cuz
I
get
I'm
the
only
speaker
that
ever
that
gets
a
standing
ovation.
Every
time.
Cuz
I
only
talk
about
two
minutes
now.
I
just
want
to
take
a
chance
to
welcome
you,
guys
back
and
I
got
to
tell
you
how
important
it
is
that
you
came
back.
We
understand
we
get
completely
that
this
is
a
very,
very
difficult
thing
to
ask
our
residents
to
do
and
that's
to
give
up
two
days
and
really
out
of
a
short
week
for
those
of
us
that
took
Columbus
day
off.
C
C
We
really
have
an
opportunity,
through
the
energy
of
this
group
right
here,
to
make
a
difference
and
and
have
Columbus
be
what
we
see
it
as
in
our
minds,
I,
so
I'm,
just
so
grateful
that
you're
back
I
can't
let
an
opportunity
go
by
without
lifting
up
the
volunteers
that
put
this
together
again.
They
did
such
a
great
job
and
and
I
wish
y'all
to
start
off
by
warming
up
your
hands,
give
them
a
round.
C
Take
lots
of
notes.
The
intention
of
this
is
not
to
look
back
in
about
two
weeks
and
say
that
was
a
pretty
cool
trip
we
took.
We
didn't
go
anywhere
it's
to
get
back
together.
It's
to
have
some
discussion
points
and
it's
to
really
try
to
identify
some
action
items
that
we
can.
We
can
move
forward
on
Mike
Edmonson.
That
was
not
was
not
here
yesterday,
I
think
when
we
announced
it,
he
had
joined
us
from
the
school
board.
Valerie
Thompson,
our
newest
City
counselors.
C
Here
we've
got
a
table
full
of
counselors
right
here:
counselor
House,
Thomas
and
Allen
and
I'm,
trying
to
edit
counselor,
Crabb
and
I.
Think
I
think
that's
all
any
other
elected
officials.
Well,
we're
glad
that
you
guys
have
made
the
commitment
to
be
here
for
two
days
as
well.
So
thank
y'all.
Thank.
A
You,
mr.
mayor,
please
note
the
breakfast
bar
I'm
gonna
call
it
that
was
open
still,
if
you
just
got
here
and
think
you
missed
breakfast,
you
have
not.
We
want
you
to
enjoy
breakfast
and
go
from
that.
Okay,
so
I
think
we're
ready
to
kick
off
our
day
here
and
get
started,
and
so
everybody
just
hold
on
before
they
got
in.
Let's
see
where
we
go
from
here,
we
weren't
even
I,
wanted
to
do
see
you
Bryan
cielito,
who
is
the
executive
vice
president
of
economic
develop
for
the
Chamber
of
Commerce?
A
According
to
this
little
thing
in
our
booklet,
Dave
he's
been
working
the
field
he
cannot
develop
for
15
years
and
his
direct
work
has
led
to
the
announcement
of
more
than
70
projects
located
locations
or
expansions,
resulting
in
the
creation
of
more
than
5,000
new
jobs
and
600
million
in
capital
investment.
That's
a
pretty
good
resume
right.
There,
Bryan
Bryan
is
going
to
come
talk
to
us
about
economic
development,
101
growth.
He
is
also
bringing
some
friends
with
him
and
I'm
gonna.
Let
him
introduce
those
it's
the
panel
they
come.
D
Well,
good
morning,
everybody
so
excited
to
be
with
you
this
morning
and
I'm.
The
lead
act
and
I've
got
my
entourage
with
me
and
we
are
going
to
kind
of
have
a
hybrid
I'm
gonna,
give
a
little
bit
of
an
overview
and
presentation.
Then
we're
gonna
sit
down,
have
a
little
a
little
fireside
chat
with
with
Jessica
and
Ben
and
with
with
Miles
we're
gonna
get
into
some
of
the
topics
related
to
economic
development.
D
Specifically
we're
going
to
talk
a
little
bit
about
workforce
development
in
matchmaking
and
talent
and
kind
of
all
those
kind
of
terms
and
terminology.
We're
going
to
talk
about
entrepreneurism,
I'm
gonna
talk
about
starting
your
own
business
with
a
guy
who's
started
three
of
them.
So
for
those
of
you
that
don't
know
me
and
I,
don't
know
you
I
grew
up
in
Columbus.
Somebody
asked
me
yesterday
said:
did
you
grow
up
here?
Where
are
you
from
I
said?
I
grew
up
here.
Six
years
old
grew
up
here.
D
I
often
tell
stories
that
when
we
were
kids,
we
really
didn't
come
downtown.
We
we
knew
there
was
a
river
there,
but
it
was,
you
know,
dammed
up
and
it
had
textile
mills
on
it,
and
you
know
what
what
a
difference
you
know
forty
years
makes
and
I
truly
love.
Columbus
and
I
love
the
opportunity
of
what
I
get
to
do
and
show
off
Columbus
to
people
who
are
maybe
visiting
here
for
the
first
time
or
companies
that
are
considering
locating
here,
I
call
it.
The
scene
is
believing
to
her
said.
D
D
I
was
looking
for
a
little
bit
of
inspiration
this
morning
talked
about
economic
development
through
that
lens
of
the
good
and
the
bad
and
the
ugly
I
did
really
didn't
get
any
inspiration
from
that
from
that
trailer.
But
but
I
did
get
some
inspiration
over
the
weekend.
Yesterday,
I
got
back
the
reason.
I
wasn't
with
you
yesterday,
as
I
just
got
back
from
Indianapolis.
D
That's
what
we're
all
about
the
race
for
talent,
innovation
and
place,
and
the
message
that
I
want
you
to
remember.
If
you
only
remember
one
thing
in
the
next
45
minutes,
is
that
I
believe-
and
some
of
you
also
believe-
and
hopefully
all
of
you
will
believe
after
done,
that
we
can
no
longer
view
economic
development
as
just
the
next
recruiting
the
next
big
company
to
Columbus
economic
development
used
to
be
when
utilities
and
railroads,
sometimes
real-estate
brokers
would
bring
industries
into
the
city
or
or
different
locations.
D
But
but
it's
really
evolved
from
their
site
locations
were
once
upon
a
time
chosen
to
help
companies
cut
costs
that
we're
looking
for
short-term
ROI,
but
but
now
aging
demographics
have
made
talent
attraction.
A
big
issue.
Companies
are
now
also
focused
not
only
on
ROI
but
environmental,
social
governance.
Look
that
term
up
environmental,
social
governance.
It's
not
the
jobs
and
capital
investment
are
not
important.
D
Jobs
and
capital
investment
are
still
key
performance
indicators.
But
when
we
ask
what
does
a
healthy
city
look
like
some
of
the
indicators
are
obvious:
it's
it's
good
jobs.
It's
good
schools,
it's
good,
an
affordable
housing,
it's
good
transportation,
it's
good
leadership,
I'm
working
in
that
good,
bad
and
the
ugly
so
good,
the
successful
cities
and,
frankly,
the
successful
regions
will
be
involved
with
activities
related
to
transformational
change
instead
of
strategic
planning.
We
need
to
really
call
it.
D
Strategic
doing
will
need
to
be
involved
with
mapping
our
assets,
which
includes
our
people,
identifying
roadblocks,
what's
working,
what's
not
working
and
focusing
on
finding
ways
to
use
all
this
data.
That's
out
there
to
tell
our
own
unique
stories
and
then
how
to
repurpose
those
stories
to
create
future
stories.
We've
got
to
change
the
narrative
instead
of
why
Columbus?
D
Why
not
Columbus
Columbus
is
creating
opportunities.
Columbus
will
continue
to
build
on
an
already
vibrant,
downtown
and
you'll
hear
in
just
a
few
minutes
that
in
Columbus
we're
rekindling
our
entrepreneurial
spirit,
Columbus
is
pro-business.
Columbus
will
soon
be
a
premiere
meeting
and
event
destination.
We're
working
on
attracting
new
companies
to
Columbus,
no
doubt
about
it.
We're
also
working
to
grow
and
expand.
Existing
companies
were
pursuing
special
opportunities
for
growth
and
diversification
and
we're
being
an
advocate
for
economic
growth.
D
D
The
day
change
seek
company
global
call,
center
solutions,
hamilton
real,
a
concentric.
Just
this
year
alone.
We
also
worked
with
Norwegian
cruise
lines.
We
helped
start
a
new
startup
with
it
with
a
brewery
on
sixth
Avenue,
but
we
need
to
be
able
to
celebrate
the
momentum
of
continuous
success
that
we're
having
outside
of
these
traditional
economic
development
projects.
That's
how
we
are
going
to
expand
our
economic
development
bandwidth
going
forward.
D
We're
also
going
to
continue
to
work
on
attracting
new
companies
to
the
Columbus
region,
using
new
new
ways
and
new
techniques,
for
example,
we're
in
the
middle
of
a
LinkedIn
campaign
right
now
that
is
based
on
telling
stories
of
Columbus
as
a
steam
community
we're
using
a
firm
to
help
us
identify
companies
in
the
FinTech
sector,
aerospace
and
defense,
and
food
manufacturing
sectors
in
which
we
have
a
competitive
advantage.
We
want
to
then
tell
success
stories,
we're
also
working
with
our
state
partners
to
make
sure
that
Columbus
remains
visible
and
viable.
D
The
good
is
that
over
the
past
four
years,
we've
helped
many
existing
companies
grow
their
businesses
and
expand
their
footprints
companies
like
Pratt
&,
Whitney
and
Anthem
Blue
Cross
and
Blue
Shield,
hostess
brands,
heckler
&,
koch,
income
paths,
Ram
hotels,
now
with
the
good,
comes
some
bad.
Yes,
we
have
experienced
a
few
closures
over
the
past
few
years
and
we're
talking
about
companies
like
NCR
and
X
I'd
remit,
Co
and
the
recent
downsizing
of
Gildan
yarns.
D
These
are
the
ebbs
and
flows
of
the
business
cycle,
but
we'll
continue
to
be
engaged
with
our
local
companies
and
we
will
talk
with
them
about
expansion,
opportunities,
identifying
their
challenges
and
working
on
solutions.
We're
also
building
some
new
relationships
with
companies,
companies
like
tesis
and
Global
Payments
on
the
heels
of
their
merger,
and
we're
very
optimistic
that
the
signals
that
we're
receiving
from
them
are
very
positive.
D
The
good
is
that
we've
been
pursuing
special
opportunities
for
growth
and
diversification.
We've
been
partnering
to
create
opportunities
in
our
vibrant
up
town.
You've
seen
the
recent
news
championed
by
the
mayor
and
stamped
by
the
City
Council
about
the
Marriott
expansion
and
what
it
will
do
to
create
more
businesses,
business
at
the
Convention
and
Trade
Center
right
here
in
the
building,
we're
in
and
the
excitement
that
surrounds
that
project
to
make
Columbus
a
premier
meeting
and
event
destination
and
boost
what
is
truly
economic
development,
the
hospitality
and
tourism
sector.
D
We're
also
focused
on
unique
opportunities
related
to
fort
benning
and
robotics,
and
so
we
pursue
other
opportunities
for
growth
and
diversification.
If
there
is
a
bad
it
is
that
redeveloping
some
of
our
special
opportunity,
areas
like
city
village
or
the
Liberty
district
or
even
South
Commons
in
golden
Park.
Those
will
be
challenging.
But
we're
encouraged
by
some
of
the
discussions
that
we've
recently
had,
especially
as
it
relates
to
the
Chamber's
recent
visit
to
Charleston.
D
The
good
is
that
we
continue
to
be
an
advocate
for
economic
growth,
not
only
in
Columbus
but
in
the
region,
but
the
bad
right
now,
if
there
is
a
bad
that
there
are
limitations
on
opportunities
for
growth
in
our
surrounding
rural
counties,
especially
those
without
broadband
connectivity
and
a
full
complement
of
utility
infrastructure.
The
good
in
Columbus
is:
we've
got
the
infrastructure,
we've
got
available
sites,
we've
got
some
available
large
industrial
buildings,
all
of
that
have
utilities
and
Road
networks.
We
have
economic
development
funding
they
and
we
can
offer
competitive
incentives.
D
D
So
let
me
let
me
switch
gears.
I
hear
people
all
the
time
with
all
due
respect.
Politicians,
community
leaders
average
citizens,
they
say
it
would
be
good
if
we
could
get
more
jobs.
Well,
the
good
is,
if
you
do
a
quick,
Google
search
jobs
in
Columbus
Georgia.
You
will
find
literally
thousands
of
job
openings
in
the
Columbus
area.
I
looked
four
days
ago,
on
indeed
alone,
there
are
three
thousand
one
hundred
and
forty
three
jobs
available
in
Columbus
and
you're,
saying
yeah,
but
those
are
those
are
low-paying.
D
Jobs
per
capita
income
in
Columbus
is
twenty
five
thousand
three
hundred
fifty
four
dollars
a
year.
There
are
over
two
thousand
jobs
listed
on.
Indeed
that
started
thirty
thousand
dollars
a
year.
The
median
household
income
in
Columbus
is
forty,
five
thousand
five
hundred
dollars.
There
are
over
fourteen
hundred
jobs
listed
on.
Indeed
that
started
a
salary
of
over
forty
thousand
dollars
and
nearly
seven
hundred
jobs
that
started
$60,000
a
year.
Getting
workforce
information
to
potential
and
existing
employers
has
become
a
priority,
as
companies
look
for
talented
people
and
quality
of
life.
D
No
matter
where
you
are
in
the
US
there
aren't
enough
people
with
the
right
skill
set.
Columbus
2025
is
working
on
filling
those
gaps.
I
would
suggest
to
you
that
we
don't
have
a
jobs
problem.
What
we
have
is
a
connecting
qualified
people
to
those
jobs
problem,
and
it's
not
easy.
We're
gonna
spend
some
time
this
morning
talking
about
an
innovative
way
to
connect
and
facilitate
the
communication
between
employers,
whether
they're
here
or
whether
we're
going
to
attract
them
here
and
the
workforce.
D
Is
a
leadership,
development
consultant
and
coach?
She
has
a
very
extensive
experience
working
for
corporate
government
and
military
sectors.
Her
previous
roles
include
learning
visor
and
a
flag
chief
of
staff
to
the
US
ambassador
of
Australia,
with
the
u.s.
Department
of
State
executive
officer
to
us
to
starburns,
be
commanding
general
and
public
affairs
officer
at
the
Pentagon.
Do
you
think
that's
an
impressive
resume
jessica
is
co-chair
for
Columbus
2025
21st
century
workforce
committee,
so,
in
the
event
of
talking
about
matching,
not
only
employers
with
potential
employees,
whether
they're
here
or
whether
were
recruiting
them
here.
F
That's
how
the
hub
is
really
an
online
resource.
It's
a
it
functions
a
will
function
as
a
one-stop
shop
to
recruit
and
retain
talent
in
the
region.
This
site
will
ultimately
aggregate
content
that
already
exists
in
the
community,
were
not
creating
community
type
of
information,
they'll
be
links
there
and
what
we
really
wanted
to
do.
What
was
vital
to
us
as
we
established
what
this
talent
hook
would
look
like
as
we
wanted
to
ensure
that
it
met
the
needs
of
everyone
in
this
room
of
educators,
the
employers,
the
talent,
that's,
come
into
region.
E
E
F
D
D
E
F
D
D
E
F
F
F
G
E
D
D
The
potential
to
attract
and
develop
a
retain
town
to
people
economic
development
is
also
entreprenuers.
Columbus
2025
is
working
to
fill
that
gap.
It's
another
one
of
the
five
action
areas
of
Columbus,
2025
and
Ben
McMahon
is
over
the
Savannah
I
remember
back
to
2015.
You
were
still
at
chick-fil-a,
but
2015.
We
did
the
regional
prosperity,
initiation
Columbus
ranked
10
out
of
10
in
our
peer
cities
in
new
business
creation,
that's
bad!
So
what
standard
reason
they
closed?
2025
is
focused
on
supporting
new
business
creation
and
hence
the
action
area
called
enterprising
culture.
D
I
I
On
amount
of
new
new
jobs,
our
employees
and
jobs,
firms
less
than
5
years
old,
as
well
as
self-employed
people
in
the
community,
so
we
were
at
a
place
that
I
think
we
were
just
comfortable
as
a
community.
We
were
looking
at
those
organizations
that
have
come
before
us
and
act
like
and
WC
Bradley,
and
we
were
using
that
as
a
piece
to
kind
of
not
worry
about
entrepreneurship
and.
I
G
I
D
We
could
all
agree
that
the
community
should
support
lunch
for
news
and,
if
for
no
other
reason,
because
they
can't
bring
economic
growth
since
region,
I'd
like
to
hear
your
your
kind
of
thoughts
on
if
a
company
should
support
entrepreneurs
and
what
type
of
resources
are
in
Columbus,
specifically
the
Columbus
region
for
budding
entrepreneurs.
Yeah.
I
Up
Columbus
was
the
first
resource
either
because
we
did
have
resources
and
we
still
do
have
resources.
So
we
have
the
UGA
SBDC
at
CSU.
We
have
score
and
we
have
other
resources
that
are
also
opening
up.
Now
we
have
Co
where
Columbus
was
WC
Bradley
that's
opened
up
recently
we
have
pop-up
town
that
is
retail.
I
Food
ho,
that's
something
that
that's
a
restaurant
incubator
space
and
then
we
do
have
startup
Columbus,
says
trying
to
connect
all
these
pieces
and
create
a
or
cultivate
the
thriving
entrepreneurial
ecosystem.
And
so
we
have
these
resources
in
place.
A
lot
of
them
are
actually
free
resources,
such
as
the
SBDC
and
score
and.
E
E
I
I
And
we've
really
had
to
pivot
a
little
bit
to
see
where
the
community
is
at
right.
Now
we
have
to
build
a
culture,
because
we
were
comfortable
in
these
these
places
we
were
at
so
we
had
to
get
people
excited
about
being
an
entrepreneur
taking
that
risk.
Taking
that
step
off
the
deep
in
and
hoping
you
can
swim
so
we're.
I
D
I
Start
Columbus:
it's
really
easy.
You
can
go
to
our
websites
or
just
come
into
the
office.
You
just
call
it
it
again.
The
majority
of
what
we
offer
is
free
resource.
We
have
some
different
programming
that
doesn't
a
little
costly
but
just
reaching
out
to
me
going
to
startup
Olga
comm
coming
to
our
office
and
just
talking
to
me
and
my
I
promised
everybody
as
I.
Don't
have
all
the
answers,
but
I
have
connections
with
a
lot
of
different
people.
I
D
Right
so
that
start
up
cold
GA
Congress.
Thank
you
very
much.
We're
gonna
wrap
up
the
signal
of
the
guy
who
is
who
has
started
his
own
business.
Multiple
businesses,
in
fact,
right
here
in
Columbus
and
he's
working
on
a
few
more
miles.
Great
house
who
grew
up
in
Columbus
went
to
Northside
high
school
graduated
people
in
the
state's
get
degrees,
business,
marketing
and
in
2013
miles
and
his
partners
open
multitude,
followed
by
an
omec
in
2016.
K
J
J
J
E
D
Multitude,
which
starts
out
as
a
shop
on
Broadway-
and
you
guys
said,
hey
so
easy
to
start
a
business
in
Columbus.
Let's
do
another
one
and
another
one,
but
we'll
get
it
to
the
nuts
and
bolts
of
starting
the
business
homes,
but
talk
a
little
bit
about
99.
You
said
we
gotta
start
a
restaurant.
A
restaurant
bar
I
mean
where
I'm
just
talking
about
selling
beer.
Now
we're
getting
really
into
that
crazy
dream
that
you
guys
have
about
that.
Some.
J
Game
plan
for
businesses
and
I
talk
to
other
people
with
it.
What
a
starter
business
is,
you
know
a
lot
of
people
say:
I,
don't
know
what
I
want
when
I
grow
up
and
we
say
like
we
don't
know
what
business
were
gonna
be
in
next
year.
You
know
if
it's
the
same
wine,
if
it's
a
growth
of
an
existing
one,
but
when
MONUC
came
about,
we
we
have
multitude
and
we
loved
it
and
it's
absolutely
a
mere
business.
J
But
what's
really
great
about
here
and
crappier
general
is
it's
all
about
the
people
that
you
do
it
with
and
the
camaraderie
that
it
creates
in
your
you
know
you
go
and
find
this
this
cool
new
year
and
it's
a
park
Lumpy's
and
what
was
happening.
A
multitude
was
we
were
providing
answers
around,
but
we
weren't
able
to
see
any
of
these
experiences
because
they
were
coming
to
us.
They
were
buying
it
and
they
were
taking
it
home.
F
D
Want
to
talk
just
a
little
bit
because
we
go,
we
want
to
learn
a
little
bit
from
20
miles
and,
and
this
whole
thing
is
about
trying
to
figure
out
processes
and
structures
and
how
we
might
be
able
to
do
things
better
or
different
talk
a
little
bit
about
you
know
your
experiences
in
starting
a
business
single
I've,
I've
helped
companies
start
businesses
in
Columbus
City.
You
know
stories
of
good
and
not
so
good.
D
J
I
really
overall
have
extremely
positive
things
to
say
about
working
with
the
city,
whether
it's
their
regular
certification,
licensing
and
permitting
process,
or
whether
it's
navigating
some
of
the
more
difficult
stuff
which
are
things
like
ordinance,
changes
which
we've
been
fortunate
to
be
a
part
of
a
number
of
ordinance
changes.
Since
we
got
started
in
2013
that
started
it
in
2013
with
multitude,
though,
then
we
were
serving
strap
here.
We
were
trying
to
sell
the
strap
here
in
people
and
it
couldn't
sample
it
beforehand.
J
So
we
worked
with
the
city
and
it
passed
some
thing
that
allowed
people
to
be
able
to
sample
the
gears
in
multitude
which
at
the
time,
was
unheard
of
to
be
able
to
do
any
kind
of
consumption
in
a
retail
to
get
a
store.
Given
that
2014
we
were
put
the
city
on
distance
requirements
between
alcoholic
licenses.
It
was
a
really
good,
common-sense
change,
but
it
was
difficult
because
we're
menses
are
long
and
there
a
lot
of
state
laws
to
navigate,
and
you
got
to
look
at
every
you
know
particular
neighborhood.
J
You
know
business
sector
that
can
evaluate,
but
it
was
a
common-sense
changed.
It
changed
it
basically
for
property
woman
to
property,
one
to
right
away
with
entrance
to
right
away
of
entrance.
So
you
didn't
have
a
situation
where
you
couldn't
have
been.
You
know,
apart
or
alcohol
retail
store
in
a
strip
mall.
That
was
right
away
through
the
woods.
You
have
two
points
to
a
house
or
a
church,
or
something
like
that
and.
J
B
J
Probably
true
for
any
sort
of
legislative
body
that
you
want
to
be
as
conservative
as
possible
and
try
to
limit
the
amount
of
things
that
can
go
wrong.
I
know
in
my
business
we
try
to
think
of
every
single
problem
before
happens.
We
can't
always
do
that
and
sometimes
we
think
the
problems
that
don't
actually
exist.
So
you
you
do
always
want
the
the
legislative
body
that
your
work
to
be.
He
has
flexible
and
progressive
as
possible.
So
as
not
to
quit.
D
I
appreciate
you
sharing
your
thoughts
on
that.
You
know.
I
had
nothing
but
positive
experiences
with
any
of
the
staff
Planning
and
Zoning
side.
You
know
that
manager
Hodge,
you
know.
The
one
thing
that
I
might
suggest
as
a
takeaway
is,
is
the
logistical
challenges
sometimes
related
to
where
you
get
a
I'm
kidding
weeds
now,
but
where
you
get
a
certificate
of
occupancy
and
then
a
business
license,
people
who
are
from
Columbus
they
they
don't
understand
it.
You.
E
E
D
Maybe
too
close,
maybe
maybe
for
takeaways
one
is
to
really
get
engaged
and
get
involved,
and
some
of
the
things
that
we've
been
talking
about
this
plank
find
ways
to
be
a
positive
influence
on
other
people
and
find
ways
to
find
this
find
joy
in
this
work
that
we
are
all
doing
collectively
to
to
make
Columbus
what
we
all
think
Columbus
could
be.
Let's
focus
on
the
strategic
doing
this
as
I
called
it
focus
on
the
future.
D
State,
let's
find
things
we
can
do
that
have
had
the
biggest
impact
as
Jason
Cuevas,
who
was
a
Chamber
of
chairman
of
the
Georgia
Power,
recently
left
us,
but
as
he
would
always
be
off
to
say,
look,
let's
find
ways
to
turn
up
the
volume
on
all
the
stuff
that
we're
doing
behind
the
case
of
the
Turner
of
the
body
often
takes
money.
We
haven't
talked
a
lot
about
funding
that
this
morning,
but
I
think.
D
With
the
proper
infusion
of
funding,
we
can
turn
the
body
3
I
think
that
we
have
to
remember
that
when
we
toss
around
the
word
of
talent,
we're
talking
about
people
and
people
that
have
names
and
these
people
have
connections
and
they
have
contributions
to
make,
and
so
let's,
let's
not
lose
that,
and
the
fourth
is
don't
view
economic
development
as
recruiting
the
next
big
company
to
Columbus.
Let's
drive
growth
as
we
race
for
talent
and
innovation
in
place
and
Columbus
Georgia.
We
do
hello.
D
H
A
Right
thank
y'all.
Ladies
gentleman,
let
me
introduce
to
you
please
mr.
Peter
Bowden,
who
is
the
president
and
CEO
of
visit,
Columbus
Georgia,
Convention
and
Visitors
Bureau
Peter
has
been
with
the
Commission
and
visitors
beautiful
of
what
last
20
years
seems
like
it
made
pricings
longer
times,
I'm
sure.
If
you
can
see
him
here,
though,
Peter
has
extensive
knowledge
and
extensive
extensive
experience
in
dealing
with
with
convention
and
making
sure
that
we
put
our
best
best
foot
forward
to
the
rest
of
the
world
from
the
community.
A
He
is
rebranded
the
Convention
and
Business
Bureau
in
our
closet,
visit
Columbus,
Georgia
and
Peter,
and
his
team
have
recently
rededicated
complete
renovated
visitor
center
to
Uptown
Columbus
Columbus
is
extremely
fortunate
and
privileged
I
think
to
have
Peter
on
our
team,
because
Peter
makes
sure
that
folks
know
about
us
that
the
good
things
we
have
to
offer
in
what
we
can
provide
to
folks
make
this
their
home
as
well.
So
without
further
ado,
please
welcome
with
me
mr.
Peter.
M
M
Sorry
I
couldn't
be
with
you
yesterday,
but
I
will
tell
you
that
what
you,
what
you
all
have
invested
today
yesterday
and
today
is
truly
remarkable,
because
not
many
cities
will
turn
inward
and
look
at
itself
to
look
to
take
a
long,
hard
look
at
the
good,
bad
and
ugly
and
learn
and
hopefully
figure
out
how
to
be
better
as
a
community.
So
again
your
investment
over
the
past
couple
of
days.
It's
truly
amazing,
so
I
want
to
talk
about
branding
for
a
few
minutes
and
what
is
a
brand?
M
M
M
M
It's
about
an
emotional
connection
to
a
product
or
service,
or
in
our
case
a
community,
so
Columbus
took
on
the
challenge
several
years
ago
to
hire
a
firm
that
specialized
in
research-based
community
branding
and
the
process
included
four
distinct
phases
and
there's
a
lot
more
to
this
and
we'll
get
into
that
in
just
a
moment,
but
four
distinct
phases.
It's
the
learning
process
about
Columbus.
This
team
came
into
Columbus
to
learn
about
us.
They
collected
tons
and
tons
of
data.
M
Then
there's
the
design
work
which
a
lot
of
us
attribute
to
what
a
brand
is
the
design
work
and
then,
of
course,
the
engagement
and
rolling
out
the
brand
message
so
three
years
ago,
as
part
of
Columbus
2025,
Columbus
embarked
on
a
repro
rebranding
program
and
for
over
a
decade.
If
we
go
back
in
time,
the
community
brand
of
what
progress
had
preserved,
I
hope.
A
lot
of
you
recall
that
this
brand,
that
original
brand
community-wide
brand
worked
very
hard
for
the
city.
M
There
was
nearly
a
93
percent
recall
on
that
original
brand
for
the
city.
It
was
by
our
locals
by
businesses
by
visitors,
etcetera
so,
but
a
lot
had
changed.
So
we
looked
at
ourselves
that
we
said.
Okay,
we
had
the
war
on
terror.
There
was
the
recession,
a
lot
had
changed
with
Columbus
itself.
We
had
the
Columbus
Challenge,
the
infantry
museum,
whitewater
and,
of
course,
the
list
of
all
of
our
successes
and
challenges,
and
so
forth
over
time.
M
So
we
said:
okay,
it's
time
to
relook
at
branding
to
see
what
was
still
relevant,
so
the
branding
team-
and
this
is
a
picture
of
three
of
the
guys
on
the
branding
team.
For
nearly
a
year,
this
team
conducted
and
others
a
part
of
their
company
conducted
interviews
with
community
stakeholders
and
they
conducted
focus
groups
with
people
in
the
community.
They
interviewed
folks
at
Fort
Benning
as
well.
502
community
surveys
were
completed
in
325
attitude,
awareness
and
perception.
M
Surveys
were
completed
by
residents
of
Atlanta
might
make
in
in
Montgomery,
because
we
wanted
to
find
out
what
people
were
saying
about
us.
There
was
course
a
comprehensive
review
of
judge
becomes
as
digital
foot
right
and
that's
all
the
assets
that
lived
online
at
the
time
and
the
message
in
the
story-
and
we've
heard
a
little
bit
about
that
today
about
storytelling
and
then
there
was
a
community
segmentation
profiling
as
well,
and
there
was
even
a
survey
of
the
Chattahoochee
Valley
area.
M
We
wanted
to
make
sure
this
was
not
just
focused
strictly
on
Columbus,
but
we
wanted
to
look
beyond
and
all
the
counties
that
we
work
with.
That
touch
us
and
depend,
we
all
depend
on
one
another
for
success,
so
the
branding
process
includes
eight
categories
called
the
brand
identity
and
these
are
the
houses
or
the
compartments
that
impact
branding
their
business,
tourism,
culture,
heritage,
education,
educator,
ship,
the
people
that
living
in
working
Columbus
and,
of
course,
the
quality
of
life
assets
that
we
think
about.
M
So
if
we
look
at
the
word
cloud,
these
are
some
of
the
organizations
or
elements
that
make
up
that
brand
identity.
Of
course,
this
this
list
is
certainly
not
complete
and
never
will
be
because,
as
this
process
of
branding
Columbus
branding,
our
community
continues
to
evolve.
So
did
the
participants
that
become
a
part
of
that
process,
so
the
research
asked
participants.
M
What
do
you
see
when
you
think
of
Columbus-
and
this
is
just
the
next
few
slides
I'm
gonna-
give
you
just
partial
list
of
what
was
talked
about,
so
they
were
the
folks
that
were
survey
were
asked.
What
do
you
see
when
you
think
about
Columbus
and,
of
course
the
response
was:
was
uptown,
Broadway,
the
river,
the
Riverwalk,
the
River,
Center,
whitewater
and
so
forth?
M
When
asked,
what
are
the
sounds
that
you
hear?
What
do
you
hear
when
you,
when
you
think
about
Columbus,
or
you
experience
Columbus
and
again,
the
respondents
told
us
the
river
lively,
music
concert
series,
River
Center
in
the
spring
or
Opera
House
and
the
productions
that
they
provide
the
community,
the
Columbus
Symphony,
one
of
the
oldest
symphonies
in
the
country
and,
of
course,
blues.
M
The
team
asked
those
folks
that
were
being
surveyed.
What
are
those
physical
or
emotional
experiences
about
Columbus?
What
do
you
feel
when
think
about
Columbus
and
again
top
of
the
list?
Was
the
river
whitewater
rafting
Broadway
to
historic,
district
museums,
riding
bicycles
was
part
of
that
response
and
then
and
then
we
were
asked
here,
we
get
ahead
of
ourselves.
M
What
are
the
flavors
are
experienced,
and
it's
all
about
food
when
you
think
about
a
destination
and
when
you
think
about
a
community-
and
the
respondents
told
us
about
local
restaurants
and
again,
this
is
this
is
from
the
folks
that
live
here
and
know
about
Columbus,
Levithan,
Bay,
Epic,
Mark,
Jones's,
restaurants,
Maya
Bella's,
the
loft,
Minnie's,
Dingell,
wood,
barbecue
and,
of
course,
our
famous
scramble
dog
and
then
finally,
what
do
you
smell?
What
did
this?
M
What's
that
last
sense
that
you
think
about
when
you
experience
Columbus
and
of
course
again,
barbecue
is
one
of
those
things:
the
patan
achill
Gardens,
peanuts,
fresh
air,
flowers,
magnolias
and
again,
local
local
restaurants,
I
think
our
test
audience
were
focused
on
strictly
on
food.
It
seemed
like
so
from
this
from
all
this
research
and
all
the
conversations
with
locals
and
customers
and
would-be
customers
the
process
this
process
turns
into
brand
Troost
and
the
brand
Troost
are
the
absolutes
about
Columbus
these
things
that
are
never
never
changed.
M
These
are
always
a
part
of
this
process
of
storytelling,
and
these
are
that
Columbus's
relationship
with
the
river
and
outdoor
activities
drives.
It's
exciting
reputation.
Today,
the
aesthetic
charm
and
cultural
pride
of
Columbus
centers
around
its
downtown
the
influence
and
activity
of
the
military
and
we've
heard
it
from
our
military
representative
today
and
Fort
Benning,
has
felt
and
impacts
the
identity
of
Columbus.
There's
no
question
about
that.
M
So
from
this
we
see
four
specific
strategies
emerge
to
create
the
brand
platform.
Remember
we've
got
our
research
and
the
branch
roots
well,
the
bland
trim
platform
identify
as
our
target
target
audience,
who
we're
going
to
tell
this
story
to
the
target.
These
are
the
people
that
are
seeking
the
assignment
and
inspiration
of
renewal.
M
Next
we're
in
what
Columbus
is
well.
Columbus
is
Georgia's
second
largest
city
and
sits
along
to
try
to
hoot
your
River.
So
we
have
geography
that
that
puts
us
where
we
are.
So
what
do
we
promise
as
part
of
our
branch
story?
We're
an
urban
and
outdoor
we're,
Orban
and
outdoor
environments,
encourage
discovery
and
honors
the
past
so,
and
that
leaves
us
the
final
piece
of
it.
What
is
the
benefit
of
all
of
this?
The
benefit
is:
there's
an
adventure
around
every
turn.
M
So
you
begin
to
see
that
this
city
begins
to
sound
like
a
pretty
cool
place,
to
live,
work
and
play.
So
what
is
a
branch
story?
The
brand
promise
the
brand
platform
help
shape
and
craft.
This
story
that
we
are
going
to
talk
about
in
just
a
few
minutes.
It's
that
emotional
connection.
This
is
what
branding
when
I
started
earlier.
This
is
what
branding
is
really
about
is
what
is
that
emotional
connection
to
our
city?
The
brand
story
is
meant
to
unify
our
community.
It
defines
our
personality,
it's
the
aesthetics
of
the
place.
M
We
call
home
it's
the
way.
We
talk
it's
what
we
talk
about
and
it's
what
we
care
about,
and
that's
critical
in
telling
that
story
and
in
shaping
that
story.
I'm
sorry
I
know
that
I
can
barely
read
this
with
my
glasses,
but
our
brand
story
is
what's
on
the
screen
today.
This
is
this
is
the
brand
of
Columbus,
and
what
this
says
is
that
everyone
is
familiar
with
the
it
cities
of
the
south
they're
on
every
list.
Columbus
is
ready
to
break
into
that
list.
M
Instead
of
an
urban
river
you're
afraid
of
touch,
our
Chattahoochee
invites
you
in
our
arts
and
cultural
entertainment.
Surprise,
our
world-class
museums,
inspire
outdoor
activities
abound
government
and
business
work
together
to
make
it
happen,
we
believe
in
big,
bold
ideas
that
impressed
by
reviewing
our
past.
That's
why
around
every
corner
Columbus
proves
we
do
amazing.
This
is
what
branding
is
about.
This
is
the
perception.
This
is
all
this
research
that
took
place
over
20
over
12
months
shape
this
this
statement
about
Columbus.
This
is
the
Columbus
brand.
M
M
This
is
a
symbol
that
over
time
has
become
a
part
of
that
that
represents
connectivity
for
our
city,
the
iconic
canopies
on
the
arbors,
showcase,
Olympic,
gold,
coca-cola
red
military,
green
blue
for
the
Blues
of
my
rainy
red
of
the
historic
brick
buildings
that
we
have
repurposed,
and
you
would
be
surprised
how
many
people
are
amazed,
how
Columbus
has
saved
all
of
its
original
structures
and
repurposed
them
a
lot
of
communities.
A
lot
of
people
that
come
to
this
city
to
look
are
almost
mournful,
that
their
towns
have
torn
down
to
historic
structures.
M
So
this
is
something
that
is
truly
iconic
for
our
city.
So
from
that
and
we've
seen
this
throughout
the
last
couple
of
days,
we
have
arrived
at
Columbus
Georgia.
We
do
amazing,
because
we
do
amazing
public/private
partnerships.
We
do
amazing
art.
We
do
amazing
redevelopment.
We
do
amazing
whitewater.
Our
amazing
story
goes
on
and
on
and
there's
something
that
always
can
help.
Tell
that
in
complete
that
statement
and
if
we
look
at
the
logo,
the
icon
here,
the
blocks,
those
colored
blocks
represent
the
skyline
of
the
city
and
the
name
is
composed.
M
Columbus
is
composed
of
a
multiple
typefaces
that
illustrate
surprise
a
variety
of
experiences
and,
most
importantly,
in
my
opinion,
most
importantly,
they
represent
the
people,
the
diversity
and
within
our
community
that
make
up
Columbus.
We
do
amazing,
because
we
are
amazing,
quite
frankly,
so
here
are
some
examples
of
how
the
brand
has
been
adopted.
The
Development
Authority
choose
Columbus
the
Chamber
of
Commerce.
Of
course,
my
organization
visit
Columbus
GA.
M
We
interpreted
the
logo
and
came
up
with
our
sunburst,
see
again
representing
the
blocks
pulling
those
blocks
off
of
the
Columbus
brand
incorporate
and
then,
of
course,
on
the
flip
side
of
our
card.
We
also
proudly
display
the
original
icon
and
we
do
amazing
logo
as
part
of
our
messaging,
so
that
our
customers
know
and
connect
us
back
to
the
city.
M
Of
course,
it's
work
the
works
not
done,
and
then
this
is
our
action
plan,
and
this
is
a
believe
me.
This
is
a
synopsis
of
what's
currently
underway.
The
first
block
represents
the
branding
team.
That's
in
place,
our
marketing
is
underway
and
we'll
talk
about
that
in
just
a
moment.
We're
engaging
others
within
the
community
we're
creating
a
sense
of
place
because
branding
just
simply
doesn't
stop,
because
the
research
team
left-
and
they
gave
us
a
binder
like
this.
M
In
order
to
roll
out
and
to
tell
our
story,
the
branding
continues
to
go
way
beyond
just
the
development
of
the
logo
or
the
store,
because
we
need
to
tell
our
story
as
a
community
and
as
a
people
over
and
over
again
and
again,
here
are
some
ideas
that
were
part
of
this
communication
plan.
As
you
can
see,
ways
to
incorporate
the
brand
might
be
to
put
the
icon
or
some
treatment
of
the
icon
on
your
business
forms
on
packages
on
signage
using
voicemails.
M
When
someone
calls
to
leave
a
message
or
someone
answers,
the
phone
I
hope
you're
having
an
amazing
day,
or
those
are
ways
that
you
can
adopt
the
culture.
If
you
will
of
branding
as
part
of
telling
the
story
for
our
city
and
the
community
that
we
have
chosen
to
live,
work
and
play
I
mentioned
a
moment
ago
about
marketing
well
phase,
one
took
place
right
out
of
the
gate
and
the
team
worked
and
capturing
some
amazing
places,
and
we
wanted
to
turn
inward
because
we
had
to
get
adoption
of
the
brand.
M
We
had
to
make
sure
that
the
community
bought
in
and
adopted
that
culture
and
understood
what
we
were
talking
about
when
we
were
talking
about
branding
so
phase.
One
was
about
amazing
places
and
again
this
is
just
a
snapshot,
a
couple
of
snapshots
of
what
we're
talking
about
South
Commons,
where
we
just
recently
entertained
international
softball,
again
an
amazing
event:
the
Gateway
to
fort
benning,
public-private
partnership,
fantastic
amazing
investment,
redevelopment
of
our
riverfront.
M
Again,
you
guys
had
dinner
at
the
power
house
last
evening,
extraordinary
facility,
something
simple
like
playgrounds
again:
amazing
testament
to
our
community
that
you
who
they
exhibit
at
our
Columbus
Museum
one
of
the
largest
museums
in
the
southeast
right
here
in
Columbus
Georgia,
and
we
are
fortunate
to
have
an
exhibit
like
that.
At
our
Museum
and,
of
course,
the
infantry
museum,
fantastic
structure
you
would
not
be.
H
G
P
Got
a
good
mom
and
all
that,
but
like
I
ain't,
never
had
no
dad.
My
dad
never
even
bought
me
a
pair
of
shoes
before
I
want
to
be
just
like
my
big
brother,
so
I
looked
up
town
when
I
seen
him
why
he
was
selling
drugs
and
he
got
money
fast
off
there.
I
just
I
had
nobody
else
to
look
up
to
and
when
he
died,
I
just
like.
K
Everybody
calls
me
pops,
that's
someone
that
that
you
can
trust
that
someone
that
you
can
depend
on
that,
someone
that
you
can
lean
on
there's
someone
who
is
a
secret
keeper.
So
when
the
young
people
do
call
me
pops
and
it
come
to
me
with
their
problems
or
whatever
going
on
with
their
life,
it's
a
serious
badge
of
honor,
and
so
every
day
I
try
to
uphold
that
badge
of
honor.
By
being
the
best
pop
father,
I
could
possibly
be.
O
Adam
when
I
first
met
Riley,
he
kept
telling
me
I
got
your
back.
I
got
your
back
and
I'm
like
okay,
okay,
but
once
I
like
realize,
like
dis
me
gots,
my
back
is
I
wish
every
girl
could
had
it
cuz.
It's
like
your
dad
has
to
be
your
first
love.
If
you
want
to
know
how
to
like
love
a
man
or
love
somebody
right.
Well,
your
dad
has
to
be
your
first
love
and
my
day
is
my
first
love.
He.
P
E
P
Q
Riley
he
had
a
program
that
you
really
didn't
even
exist
when
kids
come
in
and
sweep
and
you
give
them
donations.
It
was
like
a
rescue,
it's
a
place
of
safety
and
refuge
for
them,
and
so
we
continue
doing
it
and
bringing
kids
in
and
letting
them
fold
higher
walls
sweep
shampoo
teaching
them
like
basic
techniques
of
cutting
hair.
All
these
things-
and
it
was
just
it-
was
growing
with
them.
K
Overflow
is
sort
of
like
it's
an
unofficial
official
Country
Club.
You
work
a
40-hour
week.
You
come
up
here,
you
know,
you're
gonna
get
the
latest
news.
You're
gonna
do
a
little
gossip
and
you're
gonna.
Do
a
little
barbecuing
out
front,
get
a
haircut
and
just
kind
of
like
wine
down
among
family
and
friends
being
military
everywhere.
I
go
I'd,
never
really
have
any
relatives,
and
so
overflow
became
like
an
extended
family.
For
me,
all.
Q
Of
our
kids,
regardless
of
what
they're
going
through
that
single-parent,
they
got
mom
and
dad
at
the
house
and
whatever
we
are
bringing
in
love
to
love
our
kids
in
our
community
to
show
them
a
better
way,
not
just
entrepreneurship
but
being
a
good
citizen.
A
good
humanitarian
show.
Somebody
else
that
same
respect
that
you
Boston
I'm
gonna,
show
you
all
times,
because
we're
not
promised
at
all
and.
K
We
don't
teach
them
great
work,
ethics
and
then
a
street
is
gonna,
teach
them
something
else
and
see
that
can
be
here
and
it
can
be
work
and
they
learn
a
skill
that
can
be
doing
their
homework.
We
just
want
you
to
be
a
productive
member
of
society.
It's
kind
of
like
clearing
a
positive
way.
We
can
mold
them
and
shape
them
and
shape
them
into
being,
and
young
men
and
women
that
would
be
proud
of
who
they
are.
Society
can.
Q
K
Just
have
to
figure
out
that
combination
and
then
once
you
forgot
that
combination
and
they
left
you
in
it's
amazing
when
they
let
you
in
because
they're
so
talented,
it's
just,
they
have
to
be
redirected
and
refocus
on
something
else,
and
once
you
once
you
become
that
person
that
can
help
them
redirect
and
refocus,
you
just
makes
you
so
proud
of
the
father.
You
just
want
to
beat
your
chest
like
King
Kong,
because
you
know
that
you
put
something
in
them
and
when
they
leave
you
they're
gonna
be
alright
I.
N
M
All
right,
so
phase
three
is
currently
underway.
Your
three.
Currently,
we
are
looking
to
involve
company
adoption,
in
other
words,
we're
looking
for
businesses
across
the
city
to
adopt
the
brand
and
the
culture
of
the
story
that
we
talked
about
things
that
you've
just
seen
in
these
in
these
just
two
examples
of
several
other
films
that
we
put
together.
M
So
the
team
has
been
meeting
on
a
regular
basis
and
we've
been
using
a
lot
of
social
media.
A
lot
of
appointments
have
taken
place
and
the
idea
is
to
give
these
companies
the
resources
they
need-
and
we
heard
a
little
bit
about
that
from
the
panel
earlier
today
about
taking
those
resources
that
already
exist
and
giving
those
tools
to
companies
as
they
reach
out
and
begin
to
recruit
and
make
a
difference
for
our
community
talked
about
the
website.
M
Originally,
this
website
was
set
up
to
tell
why
Columbus
was
branding
itself
in
the
process
that
we
went
through
to
do
this.
Well
now
it
is
being
refreshed
repurposed.
This
is
the
landing
page
for
that,
and
it
is
that
portal
that
collects
all
of
these
resources.
The
toolkit,
the
branding
toolkit
that
has
all
the
artwork
the
color
treatment
since
branding
standards.
M
M
Since
January
of
this
year,
there
have
been
278
articles
published
about
Columbus,
with
a
readership
of
379
million,
with
the
earned
media
value,
and
what
that
means
is
that
if
we
had
to
buy
those
same
column
inches,
it
would
have
cost
3.8
million
dollars
to
get
that
reach.
That
type
of
reach,
I
hope
all
of
you
and
if
you
haven't
be
glad
to
share
the
link
with
you,
I
hope.
M
Everyone
has
seen
the
cool
cat
story
that
originally
appeared
in
Forbes
magazine
that
has
been
picked
up
in
89
other
publications,
since
it
was
released
a
couple
of
weeks
ago
and,
of
course,
they're.
Also.
The
accolade
types
of
stories
that
we
all
want
to
be
a
part
of
George's,
most
distinctive
food
and
dining
offerings.
The
best
places
for
outdoor
lovers
get
away
from
Atlanta.
Sixty-Five
articles
of
that
type
have
been
published
since
the
beginning
of
January
about
our
city,
telling
the
story
all
right.
So
so
what
are
the
challenges?
What's
the
water?
M
It's
the
bad
and
the
ugly?
Well,
there's
never
enough
money,
I
mean
we
just
put
that
out.
There's
never
enough
money,
but
adoption
is
important.
Awareness
is
important.
Engaging
the
media
is
important,
which
has
been
extremely
hard
because
of
social
media
has
changed
how
we
work
with
our
traditional
media
partners,
but
that
is
something
that
the
team
has
taken
on
and
they
continue
to
push
that
and
work
with
our
local
media
sharing
and
capturing
authentic
experiences
is
also
a
challenge,
because
we
saw
some
examples
of
individuals
or
companies,
organizations
that
are
doing
amazing
things.
M
Well,
we
need
to
lift
those
we
need
to
capture
those
stories,
identify
those
people
and
lift
those
up
and
again.
The
team
is
working
very
hard
to
do
that
and
using
all
sorts
of
platforms
again
to
engage
and
telling
that
story
and
leveraging
that
branding
is
more
than
just
the
logo.
It's
about
telling
the
story,
and
it
is
the
responsibility
of
everyone
in
this
room.
To
tell
that
story,
you
don't
you
never
have
to
use
this
Columbus
Georgia.
M
We
do
amazing,
that's
just
the
icon
associated
with
Columbus
the
most
important
parts
that
you
can
do
as
a
individual
as
a
company
or
organization
whatever
it
is.
That
rings.
Your
bell
is
to
tell
the
story
about
our
city.
Why
we're
an
amazing
place-
and
we've
heard
examples
all
morning
long
about
and
it's
interesting
one
of
my
colleagues
said
it's
interesting
how
people
use
the
word
amazing
without
even
thinking
about
it.
It's
not
forced
it's.
M
M
All
right
well,
this
is
the
thing
where
someone
asked
me
earlier
today.
Where
is
that
road
that
that
truck
is
running
down
and
I've
got
to
find
that
out.
But
anyway,
you
said
you
guys
thought
yesterday
when
we
kicked
off
the
this
to
date,
experience
it's
about
the
amazing
place
that
Columbus
is
so
I'll
wrap
now
and
if
there
are
questions,
I'll
be
glad
to
take
those.
M
Absolutely
it's
very
interesting
because
the
original
study
had
a
much
larger
number
and
then
we
were
asked
to
bring
that
number
back
more
focused
on
columns,
but
you're.
Absolutely
right,
I
mean
it's:
it's
not
just
Columbus
and
the
value
partnership.
It
is
all
the
counties.
East
central
Alabama
is
part
of
this
experience
as
well,
so
you're
absolutely
right.
It
involves
a
lot
more
people
than
just
the
two
hundred
thousand.
That
was
on
that
slide.
E
D
M
We
just
met
on
that
last
week
and
had
that
conversation
it
is
a
it
will
be
a
process,
but
in
the
meantime,
I'll
be
glad
to
connect
those
those
assets
to
you
so
that
you
can
have
the
brand
standards
and
the
photography
all
those
things
already
live.
It's
just
going
up
on
the
back
end
of
the
website
to
rebuild
it,
so
I'll
be
glad
to
connect
you
with
that,
hopefully
by
the
end
of
the
year.
M
I
would
say:
I
would
see
you
yeah.
Okay,
we
could
do
that.
I
think
that
what
what
we
would
say
is
that
obviously
the
River
River
has
always
been
our
connector
even
before
whitewater,
in
the
zip
line,
where
the
River
Walk
was
being
built
and
planned.
That
was
one
of
probably
our
biggest
attraction
and
it's
it's
what's
revitalized
downtown
uptown.
So
it's
going
to
be
the
the
river
from
a
numbers
perspective.
It's
probably
fort
benning.
M
It
could
be
just
about
anything
that
someone
has
a
specific
interest
in
and
that's
what
our
our
clients
are
telling
us
now
is
that
they
love
coming
to
Columbus,
and
these
are
people
from
Atlanta.
They
love
coming
to
Columbus,
because
they
can
have
the
same
kind
of
experience
without
the
hassle
and
they
can
get
here
a
lot
faster
and
a
lot
easier
than
trying
to
go
somewhere
else
in
the
Atlanta
area,
which
is
again
an
amazing
store
for
us.
I
help.