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From YouTube: March 4, 2015 Executive Committee Meeting
Description
Minneapolis Executive Committee Meeting
A
Good
morning,
I
will
open
a
call
to
order
this
meeting
of
the
executive
committee
of
the
city
of
Minneapolis
for
March
4
2015
I'm,
Betsy
Hodges,
chair
of
the
committee
joined
this
morning
by
council,
vice-president
Elizabeth
glidden
council,
president
Barbara
Johnson
and
Kevin
councilmember
Kevin
right.
We
are
quorum
of
the
committee.
We
have
oh
I'm,
sorry,
there's
cam
and
councilmember
cam
Gordon
I
didn't
see
that
look
we're
a
complete
committee.
A
B
Mayor
Hodges
members
of
the
committee,
I'm
Matt,
lively
interim
director
in
the
communications
department
today
we're
happy
to
bring
forward
for
your
approval,
some
graphic
design
and
branding
items
that
will
help
all
of
us
as
city
employees,
present
ourselves
in
a
more
professional
and
consistent
way.
So
we're
really
excited
about
this
opportunity,
as
you
know,
or
probably
no
communications
has
been
working
with
an
enterprise
staff
team
for
some
time
now
to
update
the
city's
brand
identity
and
our
business
cards
in
business.
B
Stationery
deputy
director
Bridget
bornstein
in
our
graphic
designer
Cheryl
bow,
have
led
this
work
and
you'll
hear
from
both
of
them.
In
a
few
minutes
here,
the
staff
team
that
we
worked
with
across
the
city
included
the
office
of
the
city,
clerk
IT,
human
resources
and
finance.
We
gathered
additional
feedback
on
the
business
cards,
letterhead
envelopes
from
a
wide
range
of
city
staff
through
city
talk
in
Minneapolis
matters,
and
today
we're
asking
the
committee
to
approve
the
graphic
standards
policy
which
will
do
a
couple
of
things.
B
First,
it
will
approve
new
business
cards,
letterhead
and
envelopes
to
be
used
in
all
City
correspondence,
and
second,
today's
action
would
adopt
graphic
standards
for
the
city
enterprise,
which
means
that
all
materials
designed
for
city
use
will
have
a
consistent,
modern
branding
and
look
having
a
modern
professional
brand
for
city
materials
was
one
of
the
goals
we
wanted
to
achieve.
With
this
refresh,
we
also
wanted
to
ensure
that
our
business
stationery,
including
our
business
cards,
keeps
up
with
the
times
and
we
wanted
to
create
a
consistency
in
city
materials.
B
As
you
know,
in
developing
the
new
standards,
we've
also
developed
an
evolution
of
the
city
logo,
which
you'll
hear
more
about
shortly.
That's
an
important
part
of
keeping
our
visual
identity
current,
but
it's
just
one
piece
of
the
overall
brand.
Although
graphic
standards
are
very
common
for
organizations
like
ours,
the
city
of
Minneapolis
has
never
adapted
standards
before
so.
This
is
a
step,
that's
long
overdue,
and
we're
really
excited
to
be
moving
in
that
direction.
B
C
A
C
C
C
C
C
Department
version
some
some
departments
will
have
a
version
of
the
logo
replacing
the
city
of
lakes
with
their
department
name,
and
we
have
a
color
palette,
accent,
colors
and
their
prize
fonts
the
consistency
and
to
help
save
snap
time
and
make
it
easy
for
staff
to
follow
the
graphic
standards
will
come
up
and
create
a
library
of
templates,
including
fires,
powerpoints
rebook
reports,
posters,
etc.
Staff
will
be
urged
to
use
these
templates
whenever
possible
instead
of
attempting
to
design
from
scratch
or
pay
for
contract
design
work.
D
Good
morning,
good
morning,
mayor
Hodges
committee
members,
I'm,
not
a
soft-spoken,
saw
a
little
bit.
I'm
Bridget,
bornstein
communications,
deputy
director,
an
organization
the
size
of
the
city
of
city
of
Minneapolis
government
should
have
graphic
standards,
of
course,
for
all
internal
and
external
communication
materials
to
project
a
professional
and
cohesive
image.
We
haven't
had
this
in
the
past,
so
we're
excited
to
be
to
be
bringing
this
forward.
Of
course,
materials
are
created
by
all
departments
in
our
enterprise,
so
these
standards
will
help
promote
a
unified
voice
across
our
organization.
D
A
consistent
look
also
helps
the
public
trust
that
what
they
are
receiving
is
truly
coming
from
the
city.
Here
are
a
few
of
the
key
elements
in
the
graphic
standards.
It
worked
what
they
require:
the
use
of
the
city
logo,
the
color
palette,
select
fonts
for
all
city
materials,
as
well
as
a
standard
email,
signature
block.
Since
everyone
will
be
using
the
city
logo,
there
may
not
be
new
logos
or
other
graphic
elements
to
represent
departments
or
department
divisions.
D
The
standards
also
put
parameters
on
use
of
the
city
seal
and
we
work
closely
with
the
clerk's
office
on
on
what
that
looks
like,
as
well
as
an
approval
process
before
city
resources
are
expended
to
develop,
custom,
looks
logos
or
other
art
for
city
programs
or
initiatives,
because
that
sort
of
thing
can
cost
a
lot
of
money
takes
a
lot
of
staff
time
and
in
some
cases
it's
just
plain,
not
necessary.
This
also
moves
us
to
a
system
that
Cheryl
mentioned.
D
Where
we'll
have
many
templates
available
for
staff
staff
has
been
asking
us
for
this:
they
don't
necessarily
want
to
be
creating
from
scratch.
Now
we'll
have
those
resources
available
and
in
fact,
staff
has
started
using
some
over
the
past
year
and
it's
gone
really
well
that
helps
save
staff
time
and
helps
ensure
a
professional,
consistent
look.
D
This
helps
the
city
in
a
number
of
ways.
It
does
build
public
trust
since
they'll
quickly
be
able
to
see
that
something
comes
from
city
government,
since
we're
making
sure
that
the
city
logo
appears
on
all
materials,
presents
a
consistent
look,
saves
money
and
save
staff
time
so
to
wrap
everything
up.
I'll
turn
it
back
to
man,
lively.
B
Thank
You
mayor
Hodges,
members
of
the
committee
I
just
have
a
few
additional
notes
to
wrap
up
if
the
council
adopts
these
standards
and
business
tools,
letterhead
envelopes,
etc.
Later
this
month
will
begin
rolling
out
the
new
designs
right
away.
However,
because
we
do
plan
to
make
this
transition
without
incurring
any
costs,
there
will
be
a
period
of
transition
for
some
materials.
B
The
version
of
the
city
logo
used
in
the
last
few
decades
or
the
evolution
of
it
that
we
showed
you
earlier
is
still
likely
to
appear
on
some
objects
that
would
involve
considerable
cost
to
replace
such
as
manhole
covers
and
signage,
and
last
I
would
like
to
really
stress
what
great
work
Cheryl
bow
has
done
in
developing
this
entire
brand
identity
for
the
city.
This
kind
of
work
can
easily
cost
tens
or
hundreds
of
thousands
of
dollars
and
Cheryl
has
gone
above
and
beyond,
to
develop
this
identity
in
house.
E
Thanks,
madam
chair,
this
is
actually
a
little
bit
a
little
related
question
to
what's
going
on
here,
but
not
specific
to
like
our
letterhead
and
things
that
the
city
employees
you
and
I'm
not
sure,
if,
if
it's
really
a
question
for
you,
mr.
lively
or
for
mr.
crack,
but
it
has
to
do
with
our
protocols
within
the
city
when
there
is
use
of
our
name
and
potentially
also
our
brand
or
our
seal
or
whatever.
That
is
by
another
entity.
E
E
The
one
that's
coming
to
my
mind,
but
she
talked
about
how
protective
of
the
brand
the
University
of
Minnesota
is,
and
so
I
would
like
to
know.
If
how
we
have
protocol
that
allow
city
staff
throughout
the
enterprise
to
say,
hey,
there's
a
committee
or
whatever
it
is,
that
needs
to
review
whatever
requests.
There
is
to
use
our
name
and
if
there's
not
I'd
like
to
make
a
staff
direction
here,
to
ask
the
city
coordinator
to
help
lead
a
team
to
evaluate
our
established
protocols
and
update
them
for
usage
of
the
city
name
and
brand.
B
Marriages,
council,
vice-president,
glidden
I,
think
I
can
partially
address
what
you're
asking,
which
is
within
these
standards
itself,
which
is
a
pretty
long
document
that
really
gets
into
a
lot
of
technical
details,
are
on
usage
of
the
elements
and
that
sort
of
thing
it
does
call
for
any
projects
that
are
being
worked
on
by
outside
partners
or
in
conjunction
with
another
entity
that
they
must
also
follow
the
standards
in
using
our
logo.
Of
course,
that
presumes
that
we
are
on
board
with
that
and
know
that
they're
doing
it
and
have
some
control
over
that.
E
Know
because
this
was
another
public
jurisdiction,
I
can
think
I
can
safely,
and
this
is
about
the
monuments
on
a
long
35
w.
So
this
is
not
a
project
that
the
city,
minneapolis
LED,
but
certainly
MnDOT,
talks
to
us.
There
was
some
interaction
on
it
and
and
I
think
the
question
is:
was
there
enough
direction
from
the
city
on
a
project
that
wasn't
led
by
the
city?
So
again
the
city
didn't
lead
this
project.
E
B
E
Maybe
I
will
go
ahead
then,
since
it
seems
like
this
may
be
helpful
to
do
a
staff
direction
that
at
least
helps
us
review
and
then
clarify
as
necessary.
Our
protocols
relating
to
usage
and
oversight
of
city
name
and
brand
on
projects
within
the
city,
but
also
by
other
jurisdictions,
that
request
the
usage
of
the
name
of
the
city.
Then.
A
What
I
will
do
is
I
will
move
the
staff
recommendation
on
the
standards
and
the
the
whole
refresh
so
I
that
I've
moved
that
and
then
we'll
take
the
staff
direction.
Then,
as
part
of
you
know,
Elizabeth
glidden
staff
direction
as
part
of
that
motion
any
further.
Either
questions
other
discussion,
councilmember
Gordon.
F
F
The
action
and
the
staff
direction
as
well
but
I
just
said
it
a
small
question
in
a
little
comment:
I,
the
question
had
to
do
with
the
timeline
for
the
evolution
of
our
logo.
I
noticed
that,
for
many
of
the
other
companies
are
the
logos
we
were
referencing.
We
had
the
errors
and
follow
that
through
how
far
back
does
our
little
sailboat
go
with
that?
First,
one
do
we
know
I.
D
D
Prior
to
that
a
sailboat
didn't
exist,
the
city
seal
was
used
or
no
image
was
used
at
all
then,
as
we
move
to
the
second
sailboat,
with
the
words
around
it
in
a
circle
that
brings
us
into
the
1980s
another
version
of
that
also
in
the
80s
80s
90s,
and
then
this
brings
us
up
to
our
current
logo.
I
believe
that
was
also
late,
eighties
90s,
if
my
recollection,
is
correct,
so
we're
looking
at
a
period
of
about
30,
40
years
of
evolution
of
our
of
our
this.
This
logo.
Thank.
F
You
I
appreciate
that
I'm
I'll
also
note
that
there's
been
a
little
bit
of
a
renegade
crew
on
the
City
Council.
At
least
it's
taken
some
civil
disobedience
and
refused
to
use
this
seal
I
mean
refuse
to
use
the
logo
on
their
business
cards.
Instead,
I've
been
using
this
seal
I'm
assuming
that
they're
probably
be
some
discretion.
You'd
allow
council
offices
to
have,
but
is
that
going
to
be
an
option
for
the
departments
and
other
individuals
if
they
prefer
the
seal
over
the
local
mayor.
B
Hodges,
council,
member
Gordon,
that's
a
good
question,
and
that
is
something
we've
taken
account
into
account
in
the
standards.
Elected
officials
will
have
the
option
of
using
the
seal
on
their
business
cards.
Other
folks
within
the
city,
city
enterprise
will
not,
but
that
will
be
an
option.
Here's
yeah
here's
a
good
example
will
council
members
will
have
the
option
of
including
a
seal
on
either
the
back
or
the
front
or
both
of
their
business
of
your
business
cards?
That's
something!
We
know
that
there's
been
an
interesting
in
the
past.
B
We
do,
as
Bridget
mentioned
earlier,
put
some
standards
around
how
the
seal
can
be
used
in
in
the
graphic
standards
and
really
we
like
to
keep
them
as
narrowly
tailored
as
possible
to
official
city
business,
and
we
feel
that
councilmember
usage
of
this
on
business
cards
would
be
appropriate.
I
appreciate.
F
That
I
also
wanted
to
note
the
I
appreciate
the
template
for
our
stationery
I
think
it
leaves
more
space
moving
it
up
to
the
top
there's
one
piece:
it
would
be
helpful,
I,
don't
think
it
has
to
be
part
of
this
action
or
anything
with
our
communications
is
understanding
or
maybe
having
communications,
take
care
of
what
we're
supposed
to
write
down
in
terms
of
it,
a
DA
accessibility.
If
you
need
this
in
another
form,
I
or
something
like
that,
it
would
be
good
if
that
was
provided.
B
Your
houses,
councilmember
Gordon.
Yes,
that's
something.
We've
also
been
paying
a
lot
of
attention
to
in
developing
this
you're
right
that
those
sort
of
language
blocks
are
something
that
are
primarily
owned
by
NCR.
We
work
with
them
on
that,
but
we
want
to
make
sure
that
those
are
available
and
easy
for
folks
to
use.
So
many
of
the
templates
that
Cheryl
is
creating
and
will
create,
do
include
that
language
block
option
a
lot
of
times.
We
will
want
it.
B
There
will
be
certain
times
when
it
doesn't
make
sense
to
include
it,
but
for
a
lot
of
uses
there
should
be
that
language
block
in
NCR
is
developed.
Some
parameters
around
that
in
coordination
with
us.
So
as
we
roll
this
out,
we'll
need
to
be
really
clear
on
when
that
needs
to
be
used,
and
then
it's
a
part
of
many
of
the
templates
that
are
being
developed.
Good.
B
Theory,
mayor
Hodges,
councilmember
Gordon
as
it
relates
to
the
letterhead.
The
idea
would
be
that
you
would
place
it
wherever
the
end
of
the
letter
was
so
it
wouldn't
necessarily
be
at
the
bottom
of
the
front
page,
but
would
be
sort
of
a
floating
element
that
you
could
put
in
at
the
end,
where
ever
that
happens
to
be
okay.
Thank.
G
You,
madam
chair,
just
a
comment.
First
of
all,
it's
really
great
to
have
a
visual
protocol,
that's
professional,
comprehensive
and
very
clear
in
its
direction.
So
there's
a
lot
of
work
to
get
to
that
point.
So
I
appreciate
that
I
do
have
to
meet
and
I
know.
This
wasn't
part
of
the
the
the
exercise
and
the
prayer
for
the
product
that
you
had
before
us,
but
people
do
approach
me.
I
have
a
lot
of
designers
and
artists
and
well
you
just
frankly
a
lot
of
people.
Opinions
in
my
word.
G
Are
you
not
not
unique
to
my
word
that
say
the
sailboat
just
does
not
resonate
that
would
be
probably
putting
the
most
polite
face
on
the
commentary
has
nothing
to
do
with
the
certain
parts
of
town.
It's
a
matter
of
fact:
it's
not
even
a
very
central
feature
of
what
what
we
are
as
a
city,
we're
not
newport,
rhode,
island,
for
example,
where
it's
a
central
aspect
of
their
identity
and
again
I
know
it's
not
their
exercise
and
that's
the
explaining
I
do
with
the
constituents
that
approach
me
on
this,
that
that
wasn't
our
exercise.
G
B
I,
just
councilmember
Reich,
I
guess
a
few
things
I
would
mention
in
relation
to
that.
So
you
know
the
decision
about
whether
to
what
this
visual
signifier
was.
It
was
made
in
the
1970s.
It's
something
that's
been
decided
to
evolve
over
time.
We
think
there's
real
value
from
a
branding
perspective
in
maintaining
an
identifiable
look.
A
logo
really
is
a
visual
signature
that
people
recognize
a
lot
of
times,
they're,
not
even
literal
things.
B
If
you
think
a
lot
of
the
most
recognizable
logos
that
you
know
a
lot
of
times,
it
doesn't
actually
even
have
a
literal
tied
to
anything,
but
the
idea
is
that
it
evokes
recognition.
It
evokes
a
feeling
and
one
of
the
things
that
we
like
in
the
new
evolution
of
the
logo,
that
is
sort
of
an
addition
to
what
we've
seen
in
the
past
is
really
evokes
of
a
feeling
of
forward
motion
in
momentum
that
the
logo
has
not
had
before,
and
we
think
that
that
well
represents
the
city.
B
So
really
we
approach
this
not
as
a
wholesale
rebranding,
but
as
an
evolution
of
our
business
tools,
meaning
our
graphic
identity,
the
business
cards
letterhead
envelopes.
So
we
have
approached
this
from
the
beginning
as
an
attempt
to
move
all
of
that
forward
and
modernize
it
in
general,
though
best
practices
around
you
know,
branding
for
an
organization
or
size
would
lead
us
to
to
think
that
continuing
to
evolve
is
the
right
way
to
go
and
maintain
that
recognition,
and
that's
that's
one
of
the
reasons
we
were
proposing
this
as.
G
An
exercise
Thank
You
venture
as
an
exercise
in
evolution,
you've
executed
it
very
well,
it's
very
recognizable,
a
great
product,
but
every
now
and
then
an
organization
will
ask:
is
there
a
new
name?
Even
I
mean
move
in
Brotherhood's
thrivent,
you
know
and
there's
a
whole
new
look
another
we're
going
to
rename
ourselves.
The
city
of
you
know
fill
in
the
blank
but
Minneapolis,
but
it's
not
uncommon
to
do
the
other
exercise
not
to
say
that
was
appropriate.
Now,
I
think.
F
F
F
A
B
Marriages
I
think
I
can
handle
this,
but
Cheryl
will
correct
me
if
I'm
wrong.
So
these
would
be
you
know,
let's
say
we're
designing
a
poster
or
a
flier
handout
or
whatever
it
is.
The
predominant
color
palette
will
be
these
blues
Gray's
greens
that
you've
seen
here.
If
you
can
picture
something
you
might
get
from
target
you're
going
to
see
a
lot
of
reddish
orange,
it's
just
sort
of
as
a
signifier.
It's
something
that's
associated
with
them,
but
knowing
that
there
will
be
a
need
to
diversify
some
colors.