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A
Using
gentlemen
and
welcome
to
the
Monday
July
18
2016
City
work
session
at
this
time,
I
will
call
the
meeting
to
order
and
we
will
have
a
discussion
on
retail
economic
development
within
Watertown
Cody
Dunst
Gustavsson.
Is
that
correct
from
Buxton
is
here
I
think
I
introduced
him
to
most
of
you,
but
Cody
I'm
gonna.
Let
you
just
get
started
on
this.
B
B
Again,
my
name
is
Cody
Gunn
Stinson,
with
the
Buxton
company
and
I'm.
The
director
of
sales
now
I'm
here
this
evening
to
talk
with
you
all
about
how
a
partnership
with
Buxton
will
help
the
city
of
Watertown
in
achieving
three
main
goals,
and
that
is
increasing
and
diversifying
your
taxable
revenue
base
strengthening
and
retaining
the
existing
local
businesses,
as
well
as
improving
the
overall
quality
of
life
for
both
the
current
and
future
residents.
B
Now,
just
to
give
you
a
little
background
on
really
who
we
are
and
where
we've
come
from
over
the
last
2025
years,
Buxton
got
started
in
in
this
industry,
working
directly
with
over
3,000
retailers
for
site
selection
services.
Now
that's
a
combination
of
your
local
retailers
that
have
fewer
than
three
locations
on
the
ground
today,
all
the
way
up
to
those
major
retailers
like
FedEx,
like
Trader,
Joe's,
in-and-out,
burger
lows
and
many
many
more
helping.
All
of
these
brands
achieve
one
main
goal,
and
that
is
going
out
and
finding
the
next
homerun
location.
B
But
more
importantly,
it's
helping
them
to
mitigate
the
risk
of
opening
a
poor,
performing
location
so
specifically
take
an
example
of
Trader
Joe's
about
three
years
ago.
Trader
Joe's
was
really
only
in
that
West
Coast,
California
market
and
they've
done
very
well
there,
but
they
came
to
a
point
where
they
had
fully
saturate
the
the
West
Coast
market.
B
So
they
wanted
to
grow
their
brand
outside
of
California
from
east
to
west,
and
everything
in
between
that's
what
they
brought
Buxton
on
is
to
take
the
guessing
factor
out
of
their
process
in
terms
of
finding
that
next
home,
on
location
in
mitigating
that
risk
of
opening
up
a
poor
performing
location.
That's
exactly
why
you
see
trader
Joe
in
Dallas,
Minnesota,
Wisconsin,
Colorado
and
everywhere
in
between
they
have
been
extremely
successful
in
utilizing
our
partnership
swap
gears
here
about
a
decade
ago.
B
We
got
started
working
in
the
public
sector,
so
utilizing
that
same
information,
but
spun
in
a
different
approach
to
help
over
700
communities
nationwide
again
achieve
those
three
main
goals
just
to
hit
on
a
couple
communities
here
that
are
somewhat
similar
to
Watertown.
We've
done
work
for
Aberdeen,
Sturgis,
South
Dakota
in
terms
of
visitor
insights
and
tourism,
as
well
as
retail
recruitment.
B
Every
city
has
their
own
goals
and
challenges
that
they
go
through,
and
that's
exactly
why
I
just
want
to
take
a
step
back
and
bring
everybody
up
to
speed
on
that.
Buxton's
data
is
not
just
retail
specific.
Our
data
is
absolutely
applied
across
several
different
avenues
outside
of
just
retail,
so
working
from
the
right
to
left
here,
city
services.
B
Looking
at
libraries,
we
currently
work
with
the
Fort
Worth
Texas
Library
System,
on
a
who,
where
value
basis,
and
they
have
about
five
locations,
helping
that
brain
of
that
library
to
understand
who's,
the
best
core
customer
there
at
each
location.
How
do
they
differ?
What
are
the
preferences
at
each
location
per
customer
and
then,
where
can
I
go
out
and
find
new
locations
to
open
into
Parks
and
Recreation?
B
We
recently
worked
with
the
city
of
Atlanta
Georgia
to
help
quantify
and
build
an
outdoor
public
skatepark
help
them
quantify
that
they
had
enough
of
current
residents
in
that
transient
population
who
would
utilize
that
outdoor
public
skate
park,
transit
emergency
services
and
so
forth?
Looking
at
playing
and
insights
so
with
all
of
the
development
that's
taking
place
here
in
Watertown,
currently
you're
going
to
attract
new
residents
so
part
of
that
the
this
overall
solution
can
be
applied
to
you,
taking
a
look
at
what
is
that
new
mover
impact
versus
what
is
that
traditional
resident?
B
B
Lastly,
as
healthcare
needs,
we've
partnered
with
over
300
healthcare
organization
organizations
across
the
country,
again
going
back
to
that
who,
where
value,
supply
versus
demand,
where
the
gaps
in
demand
that
those
customers
preferred
different
healthcare
practices
that
aren't
offered.
How
can
we
go
out
and
recruit
doctors
and
practices
to
bridge
that
gap,
but
for
all
intensive
purposes?
I'm
here
this
evening
to
talk
about
economic
and
retail
development,
so,
overall
the
Buxton
solution,
economic
development?
It
is
a
two
pronged
approach.
B
First
and
foremost,
it
absolutely
is
retail
recruitment
so
coming
in
and
being
able
to
understand
what
are
the
strengths.
But
what
are
the
weaknesses
in
the
city
where
the
gaps
in
demand
and
then
helping
you
to
proactively
go
out
and
recruit
these
brands
through
a
data-driven
story?
The
second
prong
is
business
retention.
We
are
not
in
the
business
of
bringing
in
new
retail.
It's
gonna
kill
your
existing
retailers.
B
It's
about
finding
that
healthy
mix
of
net
new
retail,
that's
going
to
again
drive
more
foot
traffic
back
for
those
existing
businesses
to
capitalize
on
we're
a
firm
believer
that
a
rising
tide
raises
all
boats
now.
The
whole
mantra
behind
the
Buxton
solution
is
to
get
us
city
leaders
to
start
thinking
like
a
retailer,
and
the
first
step
in
thinking
like
a
retailer
is
getting
beyond
the
limitations
of
demographics.
B
So
here
in
this
example,
you
have
two
individuals
living
within
the
same
munity
and
that
whole
black
fog
of
smoke,
that's
more
individuals
that
look
just
like
these
two
from
a
demographic
standpoint,
age
income,
marital
status,
I
mean
they
are
identical.
But
when
you
pass
this
information
to
a
retailer
like
Trader,
Joe's,
Home,
Depot
Lowe's
any
of
those
brands.
This
is
useless
information.
It
does
not
tell
those
retailers.
Are
these
two
individuals
going
to
shop
in
my
store
or
are
they
going
to
dine
in
my
restaurant?
B
It's
through
consumer
analytics
that
we
can
start
to
unveil
some
opportunities
that
definitely
do
exist
here
in
Watertown.
So
now,
by
putting
some
some
consumer
analytics
or
some
psychographics
behind
these
individuals,
we
can
actually
start
to
understand
that,
while,
though
they
might
live
in
the
same
neighborhood
on
the
same
block,
they
are
extremely
different.
So
you
have
been
Shaw
on
the
upper-left
Tom
King
on
the
bottom
right,
Binh
Shops
at
Sam's
Club.
He
drives
a
GMC
and
eats
at
Red
Lobster,
whereas
Tom
Shops
at
Trader
Joe's.
B
Are
there
more
Tom
Kings
that
are
going
to
shop
in
my
Trader
Joe's
location
here,
but
again
by
leading
in
with
consumer
analytics
and
really
painting
that
that
retailer,
each
specific
one
that
it's
not
just
about
location,
location,
location?
It's
more
about
customer
customer
customer
show
me
where
I
have
enough
of
my
potential
core
customers
like
a
Trader
Joe's
would
want,
and
that's
where
I
want
to
be
in
this
community.
That's
where
I'll
be
successful!
B
Now
we
always
get
the
question:
where
does
our
data
come
from?
Where
does
that
information
come
from
and
really
at
the
end
of
the
day?
It
comes
from
several
different
avenues.
Most
notably,
it
comes
from
you
and
I
as
individuals
willingly
leaving
behind
a
trail
of
information
that
speaks
to
who
we
are
as
consumers
and
how
we
live
our
lives.
Think
of
this
done
through
things
like
credit
card,
swipes
loyalty,
rewards
programs
buying
a
car
buying
a
Dodge
over
a
Ford.
B
If
you've
any
new
gentlemen
play
fantasy
sports,
we
willingly
give
up
that
type
of
consumer
and
olymic
information
every
single
day
and
Buxton
is
the
leading
aggregator
in
this
type
of
information.
Nobody
can
touch
the
breadth
and
depth
of
our
data
that
we
have
in-house.
You
can
see
on
the
screen
here.
We
source
over
250
different
data
sets
maintain
information
over
130
million
households
nationwide
and
up
to
seven
individuals
per
household.
We
also
have
a
strategic
partnership
with
the
largest
credit
card
processor.
B
In
the
world,
I'm
sure
you
all
could
probably
figure
out
who
that
is,
but
they
allow
us
instant
access
to
transactional
level.
Data
and
I
could
literally
sit
back
and
look
at
every
single
one
of
your
households
and
tell
you:
does
the
husband
in
that
household
by
Bud,
Light
or
Miller
light?
Does
the
wife
does
she
buy
white
wine
or
red
wine
Huggies
or
pampers?
We
can
truly
drill
down
to
that
granular
level
of
data,
and
nobody
else
can
do
this,
because
that
per
that
partnership
with
the
largest
provider
is
proprietary
to
Buxton.
B
B
So
once
we
understand
what
the
consumer
profile
makeup
is
of
watertown
around
each
of
these
developments,
we're
looking
at
as
well
as
that
drive
time
trader
again
how
far
those
residents
are
willing
to
drive
in
time
to
purchase
certain
goods
and
services.
It's
really
through
the
unique
marriage
of
these
key
elements
that
we
are
able
to
come
in
and
create
Watertown
South,
Dakota's,
unique
thumbprint
and
just
like
every
city
out
there
has
a
unique
thumbprint.
B
Every
retailer
has
a
unique
customer
profile
that
they
consider
their
core
customer
and
would
like
to
match
and
locate
around
as
well.
So
why
that's
important
to
you
all
is
because,
at
the
end
of
the
day,
this
is
where
we're
taking
the
guessing
factor
out
of
this
entire
process
and
providing
you
with
data-driven
results.
In
terms
of
first
and
foremost,
what
retailers
are
even
looking
at,
the
market
is
Trader
Joe's.
Looking
at
South
Dakota
is
Home
Depot,
looking
at
South
Dakota,
or
is
it
Lowe's?
B
B
We
also
provide
you
all
the
contact
information
for
these
c-suite
retailers
at
four
pursuit
and
follow-up
after
the
fact,
but
for
every
single
one
of
these
brands
that
we
find
is
a
good
fit.
We're
gonna
build
out
customized
recruitment
packages.
That's
going
to
contain
all
kinds
of
market
intelligence
and
market
validation,
but
the
reason
they
have
to
be
customized.
This
is
not
a
one-size-fits-all
approach.
It
has
to
be
customized
to
each
specific
brand
that
we're
looking
at
in
those
recruitment
packages.
B
It's
going
to
contain
again
all
kinds
of
market
intelligence,
just
proving
the
viability
of
these
locations
for
specific
retailers,
one
of
the
most
important
pieces
is
this
profile
match
report
that
you
all
see
here
or
a
site
score.
If
you
will
why
this
is
important
to
use,
because
again
we
come
from
the
retail
world.
So
we
absolutely
know
what
over
three
thousand
retailers
look
for
in
their
next
site
selections.
So
we
formulate
that
information
on
one
document
and
we
write
it
in
a
retailers
language.
So
it
is
a
combination
of
your
demographics
on
the
right.
B
That's
a
small
piece
of
the
pie,
but
absolutely
an
important
piece,
a
visual
representation
of
the
proposed
right
in
Watertown
with
that
specific
retailers,
trade
area
around
it
and
then,
most
importantly,
at
the
bottom,
is
we're
going
to
line
out
because
I'm
sure
you
all
know
retailers
are
not
pioneers.
They
have
to
know.
Have
we
done
this
before
in
a
similar
setting,
and
were
we
successful
in
doing
that
and
that's
exactly
what
we
were
gonna
line
out
at
the
bottom?
This
document
is
showing
them
that
hey
Home
Depot.
B
You
have
done
this
before
in
a
similar
community
to
Watertown
and
you
were
successful.
Most
importantly,
you
will
be
successful
here,
but
it
doesn't
stop
here.
This
is
exactly
where
we
are
providing
you
that
account
management
team.
That's
comprised
of
about
three
to
four
individuals
who
are
fully
dedicated
to
your
community
success.
They
are
literally
there
in
place
to
do
all
of
this
legwork
for
you
and
then
that's
where
they
want
to
ride
shotgun
with
you.
B
It
is
a
fluid
partnership,
so
assisting
you
in
conference
calls
with
Home
Depot
and
Trader
Joe's
and
all
of
these
other
retailers
assisting
you
with
in-person
site
visits
with
these
brands
coming
out
quite
often
will
come
out
to
the
city
and
educate
your
existing
business
owners
on
what
the
data
means
to
their
brands
and
how
it
can
help
them
to
make
better
business
decisions.
But
I'll
tell
you
at
the
end
of
the
day,
are
the
most
successful
clients
we
have
leaned
on
buxton
to
the
fullest
lupus
into
these
calls
have
us
out
here
in
person.
B
B
Now,
because
our
our
solution
here
is
a
two-pronged
approach:
I
want
to
swap
gears
and
focus
on
what
we
bring
to
the
table
for
your
existing
business
owners
to
help
them
make
better
business
decisions.
So
there's
a
whole
suite
of
products
that
we
bring
to
the
table
for
those
existing
retailers
to
capitalize
on
and
working
from
left
to
right
here
will
see
the
household
and
workforce
consumer
profiles,
basically
helping
your
existing
business
owners
understand
through
data
who
are
their
core
customers
today
and
what
type
of
marketing
are
they
most
responsive
to?
B
Is
it
an
email
campaign?
Is
it
a
direct
mail
campaign
for
those
existing
business
owners?
It's
got
to
be
about
delivering
the
right
message
at
the
right
time
to
the
right
household,
also,
also
supplying
that
leakage
er
supplying
to
gap
analysis,
helping
those
existing
businesses
understand
where
the
gaps
in
demand
in
the
city
that
their
brand
might
fall
under
and
then
helping
them
to
better
stock,
their
shelves
and
ink
caps
with
the
right
products
again
to
cut
that
leakage
and
keep
those
local
dollars
spending
locally
consumer
pence
News
reporter
a
merchandising
analysis.
B
Now
the
one
way
that
we
make
all
of
this
information
accessible
to
not
only
our
retail
clients
in
the
private
sector
side,
but
also
our
public
sector
clients
is
through
our
proprietary
software
platform,
called
Scout
touch.
You
can
literally
think
of
this
as
your
window
to
Buxton.
It
is
your
ease
of
instant
access
for
everything
all
of
that
market
intelligence
that
I've
gone
through
here
today
and
keep
in
mind
upon
up
hooks
the
Buxton
partnership.
B
He
needs
at
the
touch
of
a
button
to
help
strengthen
his
brand,
showing
him
that
trade
area,
who
are
all
of
my
potential
core
customers
living
within
that
and
what
type
of
products
do
they
prefer
day
in
and
day
out,
to
help
better
stock.
His
shelves,
Scout,
is
also
utilized
for
retail
recruitment,
so
for
each
one
of
those
specific
brands
that
we
find
is
a
good
fit
for
Watertown
we're
going
to
preload
that
into
Scout
for
you
and
all
of
the
market
intelligence
that
goes
with
each
brand,
so,
specifically
picking
on
target.
B
They're
also
gonna
want
to
know
what
is
the
competitive
landscape?
Look
like
what
type
of
market
share
can
I
expect
when
moving
into
Watertown
in
the
near
future.
Dominant
segments
are
basically,
where
are
my
core
customers
cuz
again,
it's
not
just
about
locations.
You
could
have
the
best
piece
of
dirt
in
the
world,
but
if
it
doesn't
have
my
core
customers,
it's
useless
so
out
of
the
gate,
highlighting
for
that
in
each
specific
brand
that
they
can
expect
to
pull
all
of
their
potential
core
customers
around.
B
This
is
your
ease
of
instant
access
for
all
of
that
market
intelligence
that
we've
talked
about
today,
so
I
want
to
wrap
up
by
explaining
the
bucks
an
advantage
compared
to
some
of
our
perceived
competitors
out
here
in
the
market.
So
there's
four
key
advantages.
I'll
focus
on
here
here
today
again,
starting
with
that
retail
background
that
nascar
slide
that
I
throw
up
in
the
first
five
minutes
of
my
presentation.
B
That
tells
you
for
every
single
brand
on
that
and
all
the
other
3,000
brands
we're
helping
them
at
the
c-suite
level,
lay
out
their
growth
strategy
across
the
country,
I'm
helping
them.
We
are
helping
them
to
find
new
homerun
locations
and
mitigate
the
risk
of
a
performing
location
when
our
competitors
come
in
and
throw
that
nascar
slide
up.
That
simply
tells
you
that
they
complete
a
real-estate
transaction.
They
simply
took
a
listing.
Put
it
online
waited
for
a
retailer
to
buy
it.
They
worked
with
that
brand.
They
are
not
true
retailers
at
the
core.
B
They
are
brokers,
our
data
and
approach
again
over
250
different
data
sets.
Proprietary
data
sets
that
none
of
our
competitors
can
go
out
and
get
we
own
about.
80
percent
of
that
credit
card
transaction
market
and
many
more
different
data
sets
that
truly
set
us
apart
and
then
our
approach
that
proactive
story
with
the
retail
background
behind
it
truly
sets
us,
apart
from
our
perceived
competitors
scout
platform.
Again,
that
is
homegrown
built
in-house
its
proprietary
to
Bucs,
and
only
it
is
your
economic
development
tool.
B
It
is
not
only
where
we
house
all
of
that
information
accessible
anytime
anywhere,
but
it
also
has
the
GIS
mapping
platform
side
built
into
it
as
well.
So
while
we
are
focusing
on
certain
locations
in
the
city,
you
all
have
the
tools
and
capability
to
go
in
this
platform
and
run
analysis
anytime
anywhere
throughout
the
country,
and
then
you
have
our
account
management
team
to
back
that
up
and
validate
and
walk
you
through
that
process.
B
And
lastly,
and
most
importantly,
is
that
ongoing
support
again,
like
I
mentioned,
that
account
management
team
comprised
about
three
to
four
individuals.
They
are
going
to
be
there
throughout
that
entire
process.
They
are
there
in
place
to
do
all
of
that
up
front
legwork
for
you
and
then,
where
they
ride
shotgun
with
you,
so
assisting
you
all
in
the
conference
calls
with
retailers
with
in-person
site
visits
coming
out
and
educating
the
existing
business
owners
on
what
the
data
means
to
their
brands.
B
Ultimately,
through
the
Buxton
partnership,
we
are
going
to
help
the
city
of
Watertown
achieve
those
three
main
goals:
increase
and
diversify.
Your
taxable
revenue
base,
strengthen
and
retain
those
existing
local
businesses
and
then
improve
the
overall
quality
of
life
for
both
the
current
and
future
residents.
B
Just
to
give
you
a
very
quick
idea
of
what
the
first
60
days
would
look
like
out
of
the
gate
of
a
Buxton
partnership.
I've
lined
that
up
out
up
here.
So
out
of
the
gate
we
assign
that
a
project
management
team
who
is
going
to
get
acclimated
with
Watertown
South
Dakota
understand
the
initiatives,
the
challenge
we
go
through.
B
C
D
B
B
That's
a
good
question:
how
that
process
would
work
is
we
would
utilize
both?
Essentially,
we
would
utilize
the
previous
data
just
to
get
an
idea
of
where
we
started
where
we
left
off,
but
we
would
most
likely
come
in
and
start
fresh,
so
understanding,
because,
as
retailers
change,
consumer
preferences
change
residents
change.
So
we
want
to
understand
what's
taking
place
currently,
but
to
answer
that
question
absolutely
the
the
information
that
we
have
already
provided
will
be
baked
into
that
process.
Cody.
E
B
B
Correct,
but
to
also
just
take
that
a
step
further
if
we
were
working
with
a
Brookings
or
Aberdeen
or
Sioux
Falls
in
the
in
the
future,
it
wouldn't
be
a
challenge
because
we
are
a
third
party,
unbiased
market
validation.
All
we're
doing
at
the
end
of
the
day
is
coming
in,
providing
that
data-driven
story
and
it's
up
to
the
retailer's
to
choose
where
they
want
to
go.
We
are
not
coming
in
and
telling
your
retailer
you
need
to
go
to
Watertown
versus
Brookings.
B
F
B
So
both
of
those
partnerships
were
prior
to
myself.
Coming
on
with
this
firm
Aberdeen
was
backing
the
O
809
timeframe.
Brookings
was
more
recent.
Both
solutions
for
both
communities
was
the
overall
retail
recruitment
and
business
retention
solution.
I
can
tell
you
Aberdeen
back
in
that
time
frame
and
even
Brookings
a
little
bit.
Our
methodology
was
completely
different.
Obviously,
as
years
go
by
and
time
goes
by,
we
want
to
evolve
and
update
our
methodologies
to
get
better
at
what
we
do,
but
overall
it
was
helping.
B
G
B
Terms
of
partnership-
yeah,
that's
a
great
question
and
to
give
you
an
average
I,
couldn't
really
put
a
number
to
it,
because
again,
every
community's
challenges
and
goals
and
initiatives
are
extremely
different.
But
what
I've
seen
just,
for
example,
Williston
North
Dakota
they
partnered
with
us
about
a
year
and
a
half
ago,
but
have
already
renewed
for
subsequent
years,
because
they're,
seeing
that
growth
and
that
strategy
actually
come
into
play.
B
Take
there's
communities
like
Brookings.
We've
worked
with
them
for
about
a
two
and
a
half
year
partnership
and
then
their
initiatives
that
changed
at
that
time
frame.
So
they
had
opted
to
not
renew
but
again,
on
average
I
would
say
two
to
three
years
is
right
around
where
we
see
clients
seeing
extreme
success
in
renewing
or
deciding
to
not
renew
I.
H
B
So
a
couple
questions
there
first
and
foremost
shot.
You
know
some
of
those
bigger
brands.
Costco,
like
you
mentioned
you're
right.
They
might
not
want
to
come
to
Watertown
out
of
the
gate,
because
your
demographics
might
not
be
what
they're
looking
for,
but
at
the
end
of
the
day.
That's
why
we're
not
leading
in
with
demographics,
we're
painting
a
consumer-driven
story.
B
So
it's
not
telling
Costco,
hey
I
know
you
look
for
a
hundred
thousand
population,
but
while
we
don't
hit
that
we
have
enough
of
your
core
customers
living
here,
who
would
spend
dollars
in
your
brand?
So
it's
not
coming
in
and
saying
a
Costco
wouldn't
be
a
good
fit
because
we
don't
fit
their
demographic
needs.
We
would
go
into
much
depth,
much
more
in-depth,
analytics
there.
Now.
What
are
the
strengths
of
Watertown?
B
Is
your
unique
market
in
your
downtown
area
and
some
of
that
local,
regional
feel
and
your
tourism,
and
all
of
these
other
things
that
you
have
going
on
like
this
community
center.
That's
coming
in,
like
the
parks
and
recreation
that
are
out
here
that
are
beautiful,
are
driving
more
people
to
come
here
in
the
afternoons
and
on
the
weekends.
So
retailers
understand
that
that
foot
traffic
is
coming
here,
so
that
is
a
competitive
advantage.
B
There
are
specific
retailers
that
would
like
to
take
advantage
of
not
only
your
current
residential
population
but
that
transient
population
or
that
non-resident
as
well.
Those
pool
factors
that
are
pulling
residents
in
retailers
want
to
capitalize
on
that
and
that's
part
of
that
Democrat
or
that
data
driven
story
that
we're
going
to
paint
to
each
specific
brand.
With
you.
A
You
have
a
couple
of
quick
questions
and
the
first
one
buckston
always
uses
a
time
drive,
and
that
was
a
big
struggle
for
us
on
the
last
time
to
try
to
get
Buxton
to
understand
that
our
time
Drive
can
be
much
further
than
15
minutes
or
20
minutes
or
30
minutes
up
to
60
minutes.
You
know
for
people
to
shop,
Watertown
and.
I
B
Sure
great
question
so
dry
time
is
what
you're
talking
about
market
trade
area
drive
time
trade
area.
That's
how
retailers
would
view
your
market.
The
reason
we
are
looking
at,
maybe
a
10
15,
20
30
minute
versus
a
45
or
a
60
minute.
Trade
area
is
because,
while
you
do
have
consumers
that
you're
pulling
sixty
minutes
away,
those
are
not
your
core
customers.
Those
are
not
these
retailers,
core
customers
living
here.
It's
called
drive
time
value
decay.
A
Stand
that
let
me
let
me
just
I'm
gonna
break
in
on
that,
because
you
know
Watertown,
we
depend
on
on
our
traffic
area
about
125
or
135
thousand
people
that
shop
Watertown
and
they
drive
much
further
than
15
20
minutes.
But
yet
you
guys
would
not
go
beyond
that
because
there
isn't
another
target
within
ten
minutes.
You
know
if
they
want
to
shop,
Target
Brookings,
they
come
to
Watertown
share
or
Sioux
Falls.
So
I
still
struggle
to
get
past
that
you
got
to
get
me
past.
That
sure.
B
Sure
that
is
all
part
of
that
upfront
leg
work
that
is
being
done,
so
we
will
come
in
and
understand
the
retail
market
conditions,
understanding
that
you
are
gonna
draw
from
more
than
twenty
thirty
minutes
out
that
is
baked
into
the
overall
solution.
Now
flipsides
retailers,
each
specific
retailer
that
we
are
going
to
look
to
recruit,
they
have
their
own
drive
time
trade
areas
that
they
consider
their
core
customers,
their
primary
customers,
there's
secondary
customers
and
their
tertiary
customers,
so
expanding
that
trade
area
because
they
understand
in
the
market
that
you
all
are
in.
B
You
are
drawing
and
pulling
in
from
farther
out.
So
in
those
recruitment
packages
that
I
mentioned
part
of
that
recruitment
package,
some
of
the
market
intelligence
is
there
is
highlighting
trade
areas
around
the
locations.
We're
looking
to
recruit
so
take
the
development
by
Hobby
Lobby,
all
of
that
vacant
land
right
next
to
it.
If
we
were
looking
to
recruit
a
Trader
Joe's,
just
say:
Trader
Joe's
for
that
area.
Trader
Joe's
is
core
trade
areas
about
a
20
to
30,
minute
trade
area,
15
to
20
30
minutes
right
in
that
ballpark.
B
This
is
what
you
can
expect
from
your
primary
core
customers
living
within
that
your
specific
trade
area,
but
also
know
because
of
the
market
we're
in,
and
the
competition
in
this
market
you're
going
to
be
pulling
from
farther
out
as
well,
and
we
line
that
out
for
those
brands
as
well
in
that
recruit.
Yeah.
A
B
A
Those
we
need
those
people
to
understand
where
we're
at.
So
let
me
let
me
ask
you
another
quick
question
here.
So
when
you
go
out-
and
you
say,
you're
recruiting
businesses
for
water
tone,
what
you're
doing
is
you're
really
taking
your
information,
you're
saying
that
you
could
be
a
fit
you're
gonna
write
them
a
letter
and
say
that
somebody's
gonna
contact,
you
am
I
correct.
That's.
B
There
we
would
pass
you
all
the
contact
information
for
a
pursuit
and
follow-up,
and
then
we
would
want
to
be
included
in
there,
so
just
say.
For
instance,
if
Home
Depot
came
back
and
you're
not
able
to
get
traction
with
Home
Depot
after
several
calls
and
emails,
we
would
then
come
in
and
get
you
engaged
through
our
our
contacts
in
our
network
that
we
have.
We
would
somehow
get
you
engaged
through,
whether
that's
a
phone
call
and
email
or
getting
directly
in
touch
with
that
retailer,
for
you
to
start
that
communication
process.
B
Once
the
communication
is
there
and
we
have
that
initial
call
or
initial
meeting,
whether
it's
in
person
or
on
a
conference
call,
we
would
want
to
be
included
in
that
when
I
say
we
I
mean
that
account
management
group,
they
are
going
to
ride
shotgun
with
you
and
the
reason
being
is
because
you
we
would
want
you
to
tell
that.
Did
that
story
of
Watertown
everything
that's
going
on
all
the
the
beautiful
development
that
are
taking
place,
but
we
highlight
the
retail
side
of
things
in
understand,
help
that
retailer
understand
the
data
side
of
it.
B
A
Julie
I
see
you
in
the
back
there
and
I
know
that
you've
worked
very
closely.
What
can
you
come
up
and
talk
to
us
for
a
minute?
You've
worked
very
very
closely
with
Buxton
and
and
through
your
dealings
with
the
mall
and
and
I
think
you
might
have
some
questions
that
can
be
posed
because,
frankly,
I've
found
to
be
Buxton
extremely
difficult
to
work
with
trying
to
understand
all
the
ins
and
outs
a
we
can
do
on
the
computer
and
with
the
Scout
program,
and
maybe
we
had
that
disconnect
earlier.
J
I've
had
a
few
different
situations
where
we
have
had
Buxton
data
that
we've
had
on
file
for
several
years
and
at
the
mall
we
were
working
with
trying
to
solidify
a
lease
when
the
hallmark
moved
right
before
the
mall
was
sold.
There
was
a
little
bit
of
a.
We
don't
really
know
if
we
want
to
come
in
with
the
hallmark
brand,
so
we
did
pull
the
duct
the
Buxton
data
and
that
did
speed
things
up
and
got
things
going
because
there
was
a.
J
There
was
a
little
bit
of
a
lag
in
the
market
for
that
type
of
thing,
but
we've
had
our
challenges
with
Buxton,
too
and
I
think
you
know
I've
been
kind
of
a
part
of
those
meetings.
That's
that's
when
we've
purchased
Buxton
for
quite
a
while
now
I
know
that
we
just
had
this
conversation
and
our
board
meeting
today
in
the
bid
board
meeting
about
the
scout
program
and
I.
Think
was
that
two
years
ago
that
we
had
Buxton
and
and
did
all
of
that
it.
J
When
you
get
your
iPhone,
you
only
use
a
certain
part
of
it
and
some
of
it
can
be.
Maybe
we
don't
need
all
of
that
stuff.
I
also
think
that
we
have
had
some
challenges
with
the
pics
that
buckston
has
done
and
I
know
that
we
have
approached
when
I
worked
for
the
mall
we
approached,
you
know
the
buckle.
We
approached
Hobby
Lobby.
J
We
can
look
and
see
how
many
stores
they're
going
to
be
opening
within
the
next
one
year,
two
year,
three
years
and
as
you
look
at
that,
and
then
they
will
tell
you
what
kind
of
demographics
they're
looking
for
their
drive
times,
which
that
all
needs
to
just
be
kind
of
taken
into
context
with
where
we're
located
and
we
have
had.
You
know
some
picks
that
the
buckle
is
not
going
to
come
here.
They
don't
want
to
I
mean
they
just
they've
got
one
in
Aberdeen
and
they've
got
one
in
Sioux.
J
Falls
they've
got
a
few
I
think
that
Wilmer,
and
so
that
was
on
there
as
a
pick,
which
I
would
have
rather
had
maybe
another
option,
because
we've
already
tried
them
so
I
think
sometimes
the
demographics
fail,
because
for
some
reason,
there's
a
reason
why
they
aren't
coming
here
anyway
and
so
to
switch
out.
That
pick,
maybe
I,
think
we
get
a
lot
of
restaurants.
There's
some
of
that
that
you
know
we
maybe
want
to
look
more
at
where
we've
got
several
restaurants.
J
And
some
of
them
were
quite
unusable.
I
think
it
looks
like
we
get
probably
two
really
good
picks.
Every
time
we
do
Buxton
and
then
the
drive
time
and
that's
something
that
I've
talked
to
them
about
personally
and
it
just
they've,
never
really
changed
it.
But
it's
we've
got
a
9000
square
mile
trade
area,
50%
of
our
sales
in
Watertown,
come
from
outside
our
zip
code,
plain
and
simple
has
been
that
way
for
20
years
and
always
will
be,
and
we
just.
A
B
For
my
understanding
of
and
keep
in
mind,
I
was
not
involved
with
the
account
Sheriff
inside
of
the
previous
partnership,
but
from
my
knowledge
and
understanding
of
what
took
place,
the
biggest
disconnect
was
the
partnership
with
the
development
company
versus
the
city.
Initiatives
are
different
at
the
development
company,
from
our
understanding
versus
the
initiatives
here
at
the
city.
Touching
on
buckle
was
an
example
you
mentioned
in
my
experience
and
our
experience
and
what
we've
seen
while
buckle
has
locations
in
Aberdeen,
Sioux
Falls
in
Willmar
I.
Believe
you
mentioned
as
well.
B
We
would
not
put
a
retailer
in
that
match
list
if
they
are
not
looking
at
your
market
or
if
they
are
not
even
going
to
come
here
because
as
I'm
sure
you
know-
and
everybody
here
knows,
retail
recruitments
a
process.
It
takes
time
and
if
we
know
buckles
not
going
to
fit
here,
then
we're
not
going
to
ask
you
to
waste
your
time
calling
and
emailing
these
brands.
B
Some
of
the
other
things
you
mentioned
was
the
the
disconnect
from
our
account
management
team
on
the
drive
time
traders
again
just
touching
on
that
there
absolutely
was
a
disconnect
working
with
the
development
company
versus
the
city.
We
were
in
daily
conversations.
Our
account
management
team
was
with
Michelle
over
at
the
development
company.
Maybe
bad
information
wasn't
related,
but
that
again
is
all
part
of
that
upfront
leg
work
that
we
will
be
doing
with
you
all
as
the
city
leaders
out
of
the
gate,
understanding
the
trade
areas,
understanding
for
each
specific
brand.
B
J
B
C
I
J
C
A
B
Question
so
one
of
the
biggest
differences
from
then
versus
now
will
be
how
the
data
is
utilized
in
the
previous
partnership
with
the
development
company
you're
right,
the
data
was
collected
and
most
likely
set
on
a
shelf
where
it
collected
dust.
The
biggest
difference
would
come
in
now
is
we
would
not
only
do
that
same
upfront,
legwork
get
that
data
provide
the
trainers
outside
of
the
market
farther
out
for
each
specific
brand,
but
then
that's
where
we
would
put
that
plan
into
action
with
you.
B
B
It
takes
a
data-driven,
proactive
approach,
so
one
of
the
biggest
differences
is
we
would
come
in
and
do
that
data
that
upfront
legwork
and
then
we
would
put
an
actionable
plan
for
the
long-term
grow
strategy
of
Watertown,
with
your
vision
in
place,
if
buckle
and
some
of
these
retailers
that
we
come
back
with
through
the
data,
although
the
data
says
they're
a
good
fit,
but
if
you
all
do
not
like
those
brands,
maybe
you
don't
want
a
buckle.
Maybe
you
want
another
type
of
clothing
store.
B
We
would
understand
that
and
we've
updated
our
methodologies
where
we
will
come
back
and
swap
that
match
out
we're
not
going
to
focus
on
something
that
you
all
are
not
excited
about
again.
This
is
a
fluid
partnership,
so
we
would
want
understand
what
is
the
long-term
grow
strategy?
What
are
the
retailers
you
feel
would
be
a
good
fit
here
and
then,
where
we
would
provide
that
data
to
make
that
story
real
and
then
utilize
that
with
you
to
proactively
go
out,
I
have.
J
B
In
the
cities
that
we
partner
with
yeah,
it
really
varies
per
city,
some
of
our
so
Williston
North
Dakota
I,
mentioned
earlier.
They
actually
are
a
developer
lent
process,
so
the
city
takes.
The
data,
gives
it
directly
to
the
developers
in
Bailey
the
recruitment
for
their
developments,
Salina
Texas.
They
have
a
dedicated
economic
development,
individual
who
heads
up
all
retail
process.
Who
is
our
day-to-day
contact?
So
it
really
varies
per
city
and
per
partnership.
B
We
will
work
with
any
group,
any
individual,
as
you
guys
know,
but
we
actually,
we
would
request
that
there
is
one
main
point
of
contact
day
in
and
day
out,
but
we
also
do
through
Scout
touch,
which
you
kind
of
mentioned
earlier
as
well.
We
provide
you
all
up
to
four
access
points
in
Scout
to
loop
in
every
department
under
the
same
page,
so
from
city
council,
the
economic
development,
the
Chamber
of
Commerce
to
CBB,
you
all
would
be
under
one
unified
platform
in
terms
of
what's
taking
place
in
water
towns,
economic
development.
When.
J
K
B
So
what
we
always
say
is
you're
buying
the
partnership
you're
buying
busting.
What
comes
with
that
is.
The
data
is
the
market.
Intelligence
is
our
expertise
in
the
retail
world.
Our
contacts
in
the
retail
world,
but
also
that
account
management
team
that
is
going
to
come
out
and
be
here
for
in-person
site
visits,
who
will
be
involved
in
day-to-day
conference,
calls
with
yourselves
and
retailers
who
can
come
out
and
help
the
CVB
understand.
B
What
does
that
tourism
visa
data
mean
and
as
well
as
come
out
and
help
the
existing
business
owners
and
educate
them
on
what
the
data
means
to
them
as
well,
and
then
we
would
walk
through
that
entire
process
with
you,
so
you're
buying
buckston.
The
data
is
part
of
that,
but
data
is
only
as
good
as
what
you
know
to
do
with
it.
That's
where
buckston
comes
comes
in,
plays
we
make
that
information
actionable
and
ride
it
in
a
retailer's
language,
so
they've
seen
it
before.
B
A
B
So
we
do
have
a
whole
suite
of
developers
that
we
work
with
in
specific
markets.
If
that
is
a
need,
if
there
are
need
for
developers
to
come
in
and
run
that
process,
absolutely
that
is
all
baked
into
the
overall
agreement.
That's
not
an
outside
charge.
We
will
absolutely
do
that
case.
In
point.
Is
Williston
North
Dakota?
We
help
them
Lane
a
major
developer
that
was
outside
of
their
local
broker
and
local
developer
Network,
but
absolutely
pains
your
question.
Cody.
B
B
A
I
will
tell
you
in
your
defense.
You
know
we
had
the
last
Buxton
study
when
we
went
to
what
four
years
ago
or
I'm
sure
it
was
all
of
that
there
was
numerous
of
them
listed
in
there.
That
actually
came
to
Watertown.
That
that
we
were
able
to
talk
to
and
bring
in
mainly
in
the
restaurant
field
is
where
they're
sure.
B
And
just
to
touch
on
I
know
you
mentioned
earlier.
You
know
we
have
a
lot
of
restaurants.
A
lot
of
restaurants
were
two
that
match
list,
and
really
it
can
be
a
number
of
reasons
for
that,
but
most
most
notably,
is
retail,
follows
retail.
So,
while
you
mentioned
Costco
is
not
going
to
come
here
out
of
the
gate,
you're,
absolutely
right,
they
probably
wouldn't,
but
by
bringing
in
retail,
that's
a
stepping
stone
to
get
Costco
here.
That's
why
we
structure
our
agreements
on
a
multi-year
partnership
is
because
we
understand
that
retail
recruitment
didn't
happen
overnight.
B
A
J
B
Absolutely
right
they
do
watch
and
another
benefit
of
our
partnership
is
not
only
helping
you
to
proactively
go
out
and
get
developers
and
get
developments
here,
but
also
can
help
you
to
cipher
through
those
projects
coming
in.
Is
this
developer's
project
a
good
fit?
Will
the
data
back
that
up,
or
is
this
one
a
better
one?
So
it
can
actually
help
you
to
save
time
and
decipher
which
one
is
the
best
fit
for
Watertown
moving
forward
any.
G
B
You
sure
sure
great
question
how
that
works
is
kind
of
like
what
I
mentioned
earlier.
So
if
we'll
just
take
Trader
Joe's,
for
example,
if
we
come
back
and
understand
that
Trader
Joe's
is
a
good
fit
for
Watertown
and
Brookings.
What
we
would
do
in
that
instance
is.
We
would
come
in
in
the
same
process.
We
would
line
out
all
of
the
market
validation
for
each
specific
location
in
Watertown,
as
well
as
in
Brookings,
highlighting
all
of
the
different
traders.
All
of
the
aspects
that
make
Watertown
unique.
B
Absolutely
and
that's
part
of
that
upfront
legwork
that
we
would
be
doing
with
you,
but
doing
all
of
that
up
front
legwork
for
each
specific
location,
providing
those
recruitment
packages
to
to
that
brand
for
each
location
and
then
again
it's
up
to
the
retailer
to
make
that
final
decision.
We
are
not
pushing
a
Trader
Joe's
to
come
to
Watertown
versus
Brookings,
or
vice.
F
B
Is
a
good
question
and
we
would
not
steer
away
from
that
that
partnership,
because
again
our
entire
methodology
and
I
have
we
have
several
clients
that
are
kind
of
on
that
border
town
that
we
work
with
both
sides
for
you
to
reach
out
to
as
well.
But
again
it
comes
down
to
third
party
unbiased
market
validation.
We
live
by
that.
We
do
not
tell
retailers
because
again
we
also
work
in
the
private
sector
side.
B
So
if
word
gets
out
that
we're
telling
your
retailer,
you
need
to
go
here
versus
there
in
this
city
versus
there
it
hurts
our
other
business
as
well.
So
again,
it
goes
back
to
third
party
unbiased
market
validation.
We
are
not
going
to
tell
a
brand
to
go
here
versus
there
we're
going
to
provide
the
data-driven
story
for
each
specific
location
and
then
again
it's
up
to
that
retailer
to
make
that
ultimate
decision.
Well,.
J
M
J
J
J
Went
to
the
meeting
Julie
random,
read
shotgun
with
me
on
all
of
the
lawrence
&
schiller,
all
of
the
coop
that
we
do
with
state
tourism.
So
in
december,
before
I
started
her
and
I
went
to
the
peak
season
meeting
in
pierre
and
it's
you
just
go
like
crazy,
I
mean
that
they
they're
throwing
stuff
at
you
all
the
time.
So
we've
had
a
had
an
interesting
first
six
months,
but.
A
J
Actually,
that's
one
of
the
gals
that
works
for
Lawrence
and
Schiller.
That's
her
husband
and
son,
because
we
didn't
have
a
really
good
picture
of
the
otters,
so
they
drove
up
and
took
that
for
us
2016
campaign
strategy.
What
we
did
this
year
is
our
target.
Audience
is
young
families
which
it
has
been
for
a
while
now
for
a
few
years,
but
we
kind
of
went
away
from
the
snowbirds
and
the
RV
people
and
we
kind
of
qualified
all
those
people
into
a
category
called
bucket
Lister's
our
markets.
J
In
Fargo
we've
been
doing
some
of
their
area
magazines,
where,
when
you
walk
into
the
grocery
store,
you
walk
into
a
hotel
or
whatever.
These
are
magazines
that
are
not
subscription-based
and
they
are
not
for
sale,
they're,
the
free
ones
that
you
see
that
the
you
know
the
cities
put
out
and
the
different
groups
put
out.
So
the
readership
is
pretty
pretty
large,
and
then
we
go
along
state
tourism
or
state
tourism
department
co-ops
with
us,
and
so
we
wanted
to
keep
consistent.
So
we,
the
migrated
place,
is
Watertown
South
Dakota.
J
This
is
one
of
our
direct
mail
pieces.
This
is
the
big
one.
For
this
year
it
went
out
to
30,000
households,
this
dropped
in
June.
It
went
to
western
and
southern
Minnesota
Fargo
and
La
Crosse
o'clair
by
July
14th,
which
it
was
only
out
for
about
two
and
a
half
weeks.
We
already
had
64
redemptions
of
that
Florence
and
Schiller
said
they
did
a
direct
mail
piece.
We
had
and
I'll
start
one
in
each
side.
So
everybody
can
see
it,
it's
a
pretty
impressive
piece
where
people
can
bring
it
in.
J
They
have
to
excuse
me
physically
bring
it
into
the
Art
Center
and
they
will
get
a
free,
Terry,
readlyn
print,
and
when
we
went
down
to
see
the
final
copy
this
and
approve
it,
there
had
already
been
two
of
them
redeemed
before
we
got
back
that
day,
so
that
was
pretty
cool,
I'm
gonna,
just
these
are
really
nice.
So
I
want
you
guys
to
see
them
in
person.
J
They
originally
had
given
us
a
piece
that
was
just
a
one-dimensional
piece
and
it
didn't
open
up
and
it
just
wasn't
quite
what
we
loved.
So
we
went
back
to
the
drawing
board,
pretty
much
right
in
the
middle
of
the
campaign
and
made
them
start
over.
So
we
are
pretty
high
maintenance,
I
think
they're
kind
of
getting
used
to
that
now.
But,
as
you
see,
there's
kind
of
a
two
dimensional
look
to
it.
There's
there's
some
metallic
in
there
and
there's
a
little
bit
of
glassy.
J
It
talks
about
the
trolley
and
also
you
know
your
free
print,
and
it
really
covers
really
well
all
the
different
aspects
in
water
tone,
from
the
zoo
to
the
lake
to
the
trolley
in
the
riddlin
Art
Center.
So
we
are
really
happy
with
the
piece
and
it's
performing
very
well.
They
did
one
out
in
the
Black,
Hills
and
I
think
they
only
had
a
hundred
redeemed
in
four
months.
So
we're
already
up
to
64
and
Counting.
N
J
N
J
F
J
Don't
we're
good
there
we
go
anyway.
We
is
that
TV
spot
rolls
you'll
notice.
Those
are
all
stills,
August,
1st
and
2nd
Lawrence
and
Schiller
will
be
here
and
we
are
gonna
shoot
all
new
video
and
all
new
photo
footage
of
water
tone.
We
wrote
that
into
our
budget
for
peak
season,
so
we're
really
excited
about
that.
Uptown
has
changed
so
much,
and
so
we're
gonna
get
some
really
great
footage
and
go
forward
with
that.
Our
display
marketing
and
remarketing.
J
This
is
some
of
the
examples
that
we've
been
using
and
they
have
the
I
have
the
stats
for
some
of
those.
The
display
impressions
are
sick
over
6
million.
That
clicks
are
21,000
and
what's
really
impressive
about
this
and
Lawrence
and
Schiller
was
really
taken
back
by,
as
our
click-through
rate
is
0.32
averages
point
1
to
point
2
and
all
of
our
click-through
rates
are
way
above
what
average
is
remarketing.
You
can
see
the
numbers
there.
The
click-through
rate
again
is
is
pretty
high
almost
three
times
what
it's
supposed
to
be
Julie.
J
Well,
we
we
do
and
we
put
it
in
there
with
the
the
photos
and
the
video,
but
as
far
as
like
you
know,
boating
and
things
like
that
when
we're
talking
to
people
that
are
in
Wisconsin
in
those
places,
they
can
come
here
and
certainly
use
the
lakes.
But
as
far
as
there's
you
know
not,
we
talked
about
a
marina
and
those
types
of
things.
At
one
point,
we'll
talk
more
about
the
lakes
in
the
fishing
type
of
ads
that
will
do
for
shoulder
season.
J
We
do
use
the
lakes
in
a
lot
of
the
video
and
a
lot
of
the
photos.
So
what
we
found
and
what
learns
and
Sheila
recommends
is
we
really
have
to
get
the
unique
things
to
water
tone
like
that
readlyn
Art
Center
in
the
zoo
that
are
unique
to
our
size
of
tone
for
the
hook,
and
then
it's
our
job
to
let
them
know
about
everything
else,
that's
here
to
do
when
they
come
so
our
display
ads.
J
This
is
a
little
bit
unique,
it's
very
similar
to
what
the
mailer
is
staying
consistent,
so
it
prompts
users
to
interact,
and
also
we
have
the
little
ad
on
the
side
to
that.
Well,
it
you'll
see
them
scrolling
as
you're
online
when
you've
looked
at
something
once
and
then
it
just
never
goes
away.
So
we've
got
that
going
on
as
well.
J
These
are
a
video
inside
of
an
ad
which
we
get
some
good
impressions
with
those
four
hundred
and
twenty
seven
thousand
impressions
and
again
our
click-through
rate
is,
you
know
way
up
there
almost
double
the
view
through
rate,
was
the
really
unique
thing
about
this,
because
the
view,
through
rate,
is
usually
about
forty
percent.
That
people
view
the
video
all
the
way
through,
and
ours
was
ninety
percent
on
this.
So
that's
we're
doing
something
right
with
our
content.
I
think
the
creative
is
excellent
and
I
think
that's
why
we're
getting
such
good
results.
J
J
We
only
pay
for
those
when
they
watch
the
video
all
the
way
through
100%
of
the
time.
So
and
again,
our
review
through
ratos
is
right
in
where
it
should
be.
This
is
a
unique
thing:
that's
native
content
and
there's
different
like
the
Food
Network,
a
lot
of
the
big
like
magazines
that
have
gone
digital.
We
add
in
our
impressions,
which
it
almost
looks
like
it's
part
of
the
actual
magazine
content
and
so
on.
J
The
Food
Network,
which
people
subscribe
to
or
go
to
often
and
there's,
probably
twelve
different
magazines
that
we
are
in
with
that,
and
they
click
on
our
content,
the
impressions
or
nine
hundred
and
sixty-four
thousand
witches,
and
this
is
only
from
May
until
now.
So
this
is
our
campaign
hasn't
even
done
so.
I
think
that
those
are
really
nice
numbers.
Our
Facebook
has
just
gone
crazy
and
I.
J
You
know
a
million
three
impressions,
30,000
clicks
and
then
our
click-through
rate
again
is
very,
very
high
and
our
search
engine
marketing.
You
know
our
impressions
are
up.
There
are
keywords
or
Watertown
South
Dakota
phishing,
some
of
the
ad
verbage
has
come
real
in
a
walleye
and
the
glacial
lakes
of
water
tone,
and
then
events,
dining
shopping
and
more
plan
watered
plan.
Your
Watertown
vacation,
so
we've
got
all
of
our
statistics
there.
J
The
top
ad
groups
are
general
fishing
and
Terry
Redland.
You
know
when
people
go
in
to
do
their
searches,
so
the
sessions
and
website
traffic
sixty
one
thousand
and
that's
just
over.
You
know
about
three
and
a
half
months,
and
another
really
unique
thing
is
the
average
session
on
there
is
usually
probably
about
sixty
Seconds.
Ours
is
over
a
minute,
and
so
that's
our
content
must
be
pretty
interesting.
If
people
are
staying
on
there,
that
long
and
they're.
J
On
two
pages,
rather
than
I,
think
1.75
is
average,
so
the
female,
of
course,
is
the
decision
maker,
so
she's
looking
at
our
website
more
often
than
the
male
and
then
these
are
the
markets.
They
do
a
they
look
at
all
of
our
digital
and
per
population,
we'll
pull
the
top
10,
and
so
these
are
people
that
are
interested
in
Watertown,
South
Dakota,
for
whatever
reason,
because
they've
seen
it
you
know,
come
through
on
their
digital
or
Facebook
or
whatever.
That
might
be
so
I
just
pulled
it
about
a
week
ago.
J
J
The
2015
Shoulders
season
to
recap:
do
you
want
to
see
what
we're
gonna
do
this
year?
Do
you
want
to
see
we
did
last
year?
I
can
just
go
through
this
kind
of
quick.
You
can
kind
of
look
at
it.
We'd
made
a
lot
of
changes
and
we
got
some
really
cool
stuff
that
we're
gonna
do
this
year.
That
I
think
you'll.
Like
last
year,
we
were
up
50
percent
our
website
traffic
over
2014.
So
that's
good.
J
The
females
really
are
looking
so
I
think
all
the
guys
are
hunting
and
so
they're
online
looking
to
see
if
they
can
find
any
like
webcams
and
see
if
their
counterparts
are
here
behaving
themselves.
I
don't
know
it's
just
interesting
how
that
went
way
up
over
the
hunting
season.
This
is
interesting.
This
is
our
shoulder
season.
Occupancy
rate
there's
something
called
the
Star
report
that
all
of
the
hotels
subscribe
to
and
I'm
actually
I've
been
talking
to
Kirk
at
state
tourism,
and
he
is
gonna,
try
to
pull
that
just
for
Watertown
as
well.
J
But
this
is
some
one
that
learned
some
chiller
polls,
and
so
this
is
last
year
over
2014
and
it
looks
good
we
were.
We
were
up
going
the
right
direction,
so
this
was
a
recommendation
they
made
today
for
shoulder
season.
We
switched
like
I,
said
from
outdoorsmen
instead
of
us,
the
snowbirds,
because
that
was
kind
of
a
real
small
target.
We
called
them
bucket
list
errs
and
we
kept
them
in
there,
but
we
thought
maybe
we
would
pull
some
other
people
in
there
creative
we
because
of
Terry
Redlands
passing.
J
J
Some
of
Terry's
quotes,
all
I
ever
wanted
to
do,
was,
hunt
and
fish
and
wander
the
woods.
Nature
was
my
favorite
teacher,
so
some
of
his
quotes,
which
are
classic
and
the
graphics,
can
be
changed
out
as
we
get
towards
winter,
we'll
put
a
winter
graphic
in
there
I
know.
Don
said
he
can't
drive
his
car
through
that.
So
but
I
go
hunting
and
it
looks
like
that.
A
lot
where
I
go.
This
is
the
one
we
actually
chose
and
we
thought
that
this
one
was.
We
liked
the
graphic.
J
It
was
more
of
a
storybook
type
of
a
font
on
there,
and
so
we
did
like
the
graphic
on
there.
We
had
a
few
different
ones
and
we
can
switch
those
out
as
we
go.
We
I
we
looked
at
I
asked
Julie
to
get
out
her
most
popular
prints
and
I.
Think
those
probably
would
speak
maybe
to
the
bucket
Lister's
and
not
the
hunters,
so
we'll
switch
those
out
periodically.
J
But
we
decided
Julie
our
shared.
That
Terry
would
want
us
to
capitalize
on
whatever
was
going
to
work
to
make
people
want
to
come
here.
So
this
is
another
one.
This
is
a
bucket
list,
er
ad
as
well,
and
so
another
quote
from
Terry
readlyn
there
at
the
top
I'm,
a
small
town
boy
I
always
have
been
always
will
be
so
the
strategy
we've
got.
You
know
several
different
media's.
We
mediums
we're
going
to
use
as
we
always
do.
J
These
are
the
markets
that
we
are
going
to
be
in
for
the
outdoorsman
Minneapolis
Rochester
Mason,
City,
lacrosse,
I'll,
Clare,
Mankato,
Omaha,
Des,
Moines
and
Sioux
City,
and
this
is
with
the
the
print
advertising
the
television
sponsorship.
We
are
going
to
do
outdoorsmen
adventures,
which
we'll
be
filming
five
shows
in
South
Dakota
around
or
in
water
tone.
We'll
have
25
spots
per
week
on
those
shows
and
sponsor
mentions
during
every
show.
So
we've
got
that
and
then
promotion
in
of
outdoors
print
columns
as
well
is.
J
Gary
yeah
yep
and
then
also
we're
going
to
do
wing
shooting
USA,
which
this
is
national,
and
so
this
was
a
really
good
buy
for
the
money
national
coverage.
Across
eight
networks.
We
had
14
30
spots
per
week,
5.4
million
impressions,
so
that
was
one
we
hadn't
used
before,
but
they
had
used
him.
This
individual
I
think
a
state
tourism
used
him
at
one
point
and
got
real
good
results.
J
We're
gonna
we,
the
partnership,
that
we
were
really
interested
in
because
of
the
timing
of
everything
in
Terry's
passing
was
we
have
secured
a
spot
in
the
Ducks,
Unlimited
publication
and
they're,
a
very,
very
loyal
group
of
people.
Some
of
them
maybe
have
been
here,
haven't
been
here,
but
maybe
now
is
the
time
for
them
to
come
hunting
because
maybe
they
want
to
come
and
see.
You
know
the
originals
of
some
of
the
things
that
they
have
hanging
on
their
walls
too
readlyn
over
the
years.
J
Of
course,
you
probably
all
know
raised
over
40
million
dollars
in
conservation
funds
for
Ducks
Unlimited,
so
we
thought
that
that
would
be
a
great
place
and
then
the
ads
that
I
showed
earlier
in
the
storybook
setting
were
the
ones
we
were
going
to
use
in
there.
You
know
with
the
art,
that's
recognizable
to
the
Ducks
Unlimited
and
then
Midwest
Midwest
game
and
fish
in
the
Midwest
region
in
October,
full-page,
full
cover,
color
ads
and
then
the
campaign
goals
for
display
ads.
J
J
Really
highlighting
the
hunting-and-fishing
some
of
this
stuff
is
from
last
year
because
we
don't
have
the
new
stuff
yet
so
we'll
be
able
to
implement
some
of
the
new
things.
And
then
we
also
have
an
endorsement
that
we
have
contacted
Kent
Hrbek
from
the
Minnesota
Twins
and
are
in
negotiations
with
his
agent
for
him
to
endorse
Watertown
South
Dakota
as
a
place
to
come.
If
you're
going
to
be
hunting
in
South
Dakota,
and
we
might
try
to
write
in
maybe
some
appearances
as
well
with
that
it
might,
it
might
cut
into
his
hunting
schedule.
J
I
know
he's
quite
a
sportsman,
but
he's
a
nationally
recognized
celebrity
person.
So
we
wanted
to
go
along
those
lines
and
just
see
if
that
was
maybe
something
that
we
could
pull
together.
So
that
was
that's
kind
of
a
fun,
a
fun
thing
that
we're
gonna
do
target
markets
for
the
bucket
Lister's
Minneapolis
lacrosse,
Eau,
Claire,
Fargo
or
Grand
Forks,
and
this
is
all
of
our
print
advertising
and
then,
when
we
get
into
digital,
it's
wider.
It's
much
much
wider.
J
We
were
asking
Don
asked
the
question:
they
were
going
to
take
a
little
break
because
a
lot
of
the
hunters
will
plan
their
trip
and
then
there's
that
later
hunting
season
too
and
so
they're
gonna
look
into
maybe
trying
to
fill
in
that
gap
a
little
bit
or
just
see
what's
best
for
us
to
do
there.
But
it's
a
pretty
it's
a
pretty
lofty
order,
so
I
think
they've
been
producing
really
well
for
us.
The
digital
I'll
just
say
that
we
did
a
lot
of
switching
out
when
we
have
our
digital
ads.
J
We
switched
out
six
weeks
of
our
digital
and
we
incorporated
some
advertising
for
the
3rd
of
July
and
I
know
we
hit
I,
said
hit
Minnesota
very
hard,
there's
no
fireworks
in
Minnesota,
and
they
also
hit
North
Dakota
and,
as
we
were
parking
cars
out
there,
that
night,
I
would
say
we
had
close
to
50%
of
the
cars
were
from
Minnesota
or
North
Dakota,
so
I
know
it
worked.
So
that
was
really
nice
and
it
cost
us
no
additional
money.
J
We
just
switched
out
the
creative,
and
so
that's
something
that's
really
nice
about
digital
is
we've
got
this
in
place,
and
so
when
there
is
a
an
event
in
town
we'll
do
that
for
vintage
as
well.
So
when
there's
an
event
in
town
as
long
as
I
have
the
digital
media
that
I
need
in
the
in
the
format
that
I
need,
we
can
switch
that
out
and,
as
you
can
see,
the
numbers
we
get
are
phenomenal.
So.
A
H
There
just
a
comment:
I,
the
digital
marketing
aspect
of
it
is
pretty
exciting
because
of
the
flexibility,
as
was
mentioned,
and
what's
I
think
so
neat
about
it
is
you
can
measure
it?
The
challenge
is
gonna.
Be
that
next
step
of
measurement
you
mean
how
do
we
know
if
it's
been
successful?
Well,
the
best
barometer
we
have
is
our
third
penny.
That's
really
kind
of
how
we've
been
looking
at
in
the
past.
That's
the
only
measurement
we
have.
So
how
do
you
manage
that
challenge?
How
are
we
gonna
get
to
that?
J
Well,
they
have
and
I
talk
to
you
after
the
3rd
of
July
and
oh,
the
mayor
and
I
talked
state
tourism
and
you'll,
see
on
here,
Lawrence
and
Schiller.
There's
a
way
to
quantify
all
of
this
stuff
and
I'll.
Give
you
guys
if
you
each
want
one
or
if
you
want
a
couple
of
them
or
whatever,
but
this
talks
about
this
is
a
2015
co-op
campaign
and
I
know.
The
mayor
was
at
the
tourism
conference,
there's
a
way
to
quantify
all
this
stuff.
J
John
was
at
the
tourism
conference,
there's
a
formula
that
you
can
plug
in
a
whole
bunch
of
information,
and
it
actually
will
measure
you
know:
there's
hotel
occupancy,
that's
in
there
there's
tax
dollars
that
are
in
there
there's
local
versus
the
traveling
public.
So
we
can
do
that
for
for
any
event
and
I
think
you
know
to
measure
it
down
to
the
penny,
isn't
gonna
happen,
but
I
think
we
have
to
if
we
use
the
same
formula
every
time,
it's
all
going
to
be
comparable
over
the
board
and
I.
J
J
Kirk
Halstead
from
state
tourism
and
I
were
on
the
phone
for
45
minutes
and
we
ran
the
numbers
for
the
third
of
July
fireworks
and
we
came
up
with
a
conservative
number
and
we
didn't
even
put
the
the
multiplier
in
there,
because
we
thought
a
lot
of
people
were
staying
with
family
and
the
economic
impact
of
that
two
day.
Event
was
3.5
million
dollars
and
we've
shaved
a
lot
off
to
get
there
because
we
were,
we
didn't
want
it
to
be.
You
know
if
we
wanted
it
to
be
a
number
we
could
swallow.
J
So
you
know,
as
for
last
year,
our
numbers
for
2015,
they
figured
the
economic
impact
for
the
shoulder
season,
which
ran
July
through
January
last
year
was
99
million
dollars?
There's
there's
formulas
we
can
plug
this
stuff
into
and
I
guess
you
know
it's
everybody
uses
them
the
tourism.
You
know
the
state
tourism's
the
advertising
agencies
use
them.
So
there
must
be.
You
know
some
truth
to
it,
but
if
you
can
count
how
many
people
are
are
pinging
that
and
then
your
results
and
your
you
know
your
hotel,
occupancies
and
things
like
that.
J
J
H
J
Going
forward,
if
anybody
knows
anything
about
me,
I
am
I
love.
This
stuff
I
mean
these
analytics.
I
just
will
sit
and
look
at
them
for
hours
and
so
I.
Try
to
measure
everything
I
mean
I.
Think
somebody
in
our
meeting
today
pointed
something
out
there
like
what
we
need
to
measure
that
I
can't
believe.
I
didn't
think
of
that.
So,
but
the
one
thing
you
know
planned
for
2017.
The
one
thing
that
has
to
happen
is:
is
we
have
to
have
software
I
have
no
software.
J
This
is
you
know
we're
way
past
the
sticky
note
like
random
spreadsheet
stage
here
so
I
think
having
that
stuff
and
then
working
with
the
website
developers.
So
all
the
website
stuff
can
go
in.
There
too
will
have
a
lot
of
data
and
so
yeah
it's
and
then
you
get
to
listen
to
me
even
longer,
because
I'll
have
more
data
so
than
the
presentation
gets
longer.
A
J
We
didn't
spend
anything
we
for
shoulder
season
this
year.
State
Tourism
is
going
to
kick
in
fifty
thousand
dollars
and
the
bid
board
is
going
to
pay
seventy-five
thousand
dollars
the
water
tone
and
the
tax
taxes
that
fund
us
have
don't
pay
anything.
So
this
is
all
you
know.
We
sit
down
with
them
and
state
tourism
really
doesn't
say
anything
I
mean
they
give
us
the
tools
and
she's
there
taking
notes,
but
they
let
us
run
with
it,
and
it's
fabulous.
J
I
mean
I,
it's
a
lot
of
fun
because
you
can
get
create
as
creative
as
you
want
to
and
move
things
around,
and
we
kind
of
have
run
Lawrence
and
Schiller
through
the
gamut
right
now,
because
during
peak
season
we
put
the
brakes
on
because
I
just
I
didn't
like
it,
and
it
was.
It
had
been
the
same
for
three
years
and
not
changed
right.
A
A
O
I
P
F
A
By
Bruce,
second,
by
Beth
any
concerns
any
changes.
Hearing
none
I'll,
look
for
council
action,
all
those
in
favor,
say:
aye
opposed
motion
carried
number
two
approve
the
agenda.
I
will
look
for
a
motion
in
a
second
for
discussion
motion
by
Randy
second,
by
Glen
any
questions
changes
Harry
now,
I'll,
look
for
council
action,
all
those
in
favor,
say:
aye
opposed
motion
carried
number
three
approval
of
the
council
committee
assignments;
I'll
look
for
a
motion
in
a
second
for
discussion
motion
by
Beth
second,
by
John,
any
questions
on
this
pretty
much
this
year.
A
A
A
A
Okay,
so
I
will
look
for
council
action.
All
those
in
favor,
say:
aye
opposed
motion
carries
number
five
ordinance
number
1608
amending
sections,
three
point:
zero,
one:
zero
one
and
three
point:
zero:
one:
zero
and
nine
and
three
point:
zero
one:
one:
zero
and
three
point:
zero
one,
one
two
of
title:
3
regarding
animals,
poultry
and
so
forth
for
the
city
of
Watertown.
Now
this
is
a
second
reading.
Do
we
need
to
have
this
public?
D
A
A
Right,
I'll,
look
for
council
action,
all
those
in
favor,
say:
aye
opposed
motion
carried
number
six
approve
of
the
insurance
policies,
an
authorization
payment
of
premiums
for
general
liability,
public
officials,
liability,
auto
liability
and
physical
damage,
law
enforcement,
liability,
buildings
and
content
equipment,
property
damage
and
equipment
breakdown,
boiler
and
machinery
coverage
Shelley.
If
you
want
to
maybe
give
us
a
little
update
on
what's
going
on
on
this
dan
you've
got
a
stay
for
the
whole
thing.
You
know
that,
don't
you
you.
F
A
P
F
P
P
P
F
P
P
The
the
premium
total
premium
that
were
requesting
for
the
city
proper
because
we're
all
one
city
but
utilities
pays
their
own
is
two
hundred
and
seventy
one
thousand
five
hundred
ninety
three
dollars
and
32
cents,
which
is
roughly
50%
of
the
total
premium,
with
our
premium,
actually
decreased
by
twenty
six
thousand
dollars
from
last
year.
Two
reasons
for
that:
one:
the
public
assurance
Alliance
actually
changed
their
allocation
method
for
the
general
liability
coverage
and
so
there's
certain
things
that
they
used
to
break
out
based
off
of
of
a
different
formula.
P
They
kind
of
threw
that
all
together,
so
some
other
departments
are
taking
more
of
that
share
and
and
it's
by
expenditures
and
so
utilities
is
actually
taking
more
of
cost
than
they
have
in
the
past.
The
other
thing
is
is:
is
that
every
year
they
automatically
adjust
for
inflation
on
the
buildings
and
content
of
4%,
then
every
three
years
they
come
back
through
and
re-evaluate
and
put
that
back
at
that
eighty-five
percent.
They
did
that
this
last
year
and
it
actually
caused
our
premium
for
buildings
and
contents
to
decrease
ten
thousand
dollars
as
well.
P
F
D
P
In
fact,
for
the
building
and
contents
we
used
to
have
a
commercial
carrier
travelers
and
in
in
probably
three
four,
probably
four
years
ago,
they
came
back
and
had
about
an
eighty,
two
thousand
dollar
premium
increase
in
one
year,
and
so
at
that
point
and
they
were
not
going
to
negotiate
and
it
was
only
going
to
get
worse.
And
so
that's
when
we
contacted
the
public
assurance
Alliance
and
asked
him
to
come
and
talk
to
us
about
actually
carrying
that
we've
been
for
the
general
liability
law
enforcement.
P
A
Any
other
questions,
hearing
none
I'll,
look
for
council
action,
all
those
in
favor,
say:
aye
opposed
motion
carried
number
seven
authorization
for
the
mayor
to
sign
a
contract
for
professional
services
with
iris
architects
to
design
the
ice
complex.
Now
this
is
Justin.
If
you
want
to
come
up,
I
appreciate
justin
is
with
RS
architects,
we're
looking
at
the
contract,
and
there
will
have
to
be
some
changes
made.
I
think
one
of
them
did
not
have
the
the
Helms
and
Associates.
A
R
R
What
had
been
done
beforehand
and
we
were
brought
in
to
kind
of
see
what
we
could
do
with
with
two
sheets
of
ice
and
and
working
with
the
mayor
and
the
committee
and
everyone
to
kind
of
figure
out
what
the
city
of
Watertown
wanted,
what
they
didn't
want
and
everything
in
between.
In
that
time,
we've
gone
through.
Quite
a
few
plan
changes.
The
ones
got
bigger,
it's
gotten
small
again.
R
You
know,
we've
worked
with
the
mayor
and
the
committee
quite
a
bit
and
we've
also
during
that
time.
We've
also
on
our
own
accord
as
a
as
an
office
and
with
some
of
the
members
in
the
mayor
also
went
around
to
some
of
the
newer
ice
abilities
in
the
eastern
part
of
the
state
to
figure
out
what
they
did
their
process.
A
And
I
want
to
be
clear
so
that
everybody
understands
that
our
us,
architects
were
not
the
only
architects
that
we
were
dealing
with.
We
had
two
other
firms
that
we
were
dealing
with
on
this
and,
and
it
was
just
a
real
struggle
because
we
couldn't
seem
to
get
this
project
under
under
the
1516
million
dollars
and
when
we
we
talked
to
Justin
and
we
had
hockey
people
there
and
we
had
figure
skaters
on
board
in
this
committee.
You
know
there's
actually
350
figure
skaters
that
will
be
used
in
this
facility.
A
It's
quite
amazing
and
one
of
the
biggest
concerns
of
the
whole
thing
was
humidity.
There's
there's
problems
and
some
of
the
some
of
the
ice
that's
been
gone
through
in
other
cities,
where
there's
like
just
certain
smells,
you
know
things
just
kind
of
hang
there
and
and
and
things
aren't
doing
going
right.
So
what
our
sh,
our
our
our
s,
architects,
has
looked
at
if
you'll
see
in
the
contract
as
I
mentioned.
Helms
is
the
civil
engineers
that
they
would
be
using
Stevens
architect
now.
A
I
did
give
all
of
you
a
copy
of
some
of
their
projects
that
they
worked
on
and
I
just
kind
of
want
to
touch
base
on
this
I.
They
have
the
the
Mesa
Arena
expansion
in
Minot
North
Dakota,
the
st.
Louis
Park
rec
center
Ice
Arena
in
st.
Louis
Park,
the
Yoast
Ice
Arena
in
Ann
Arbor
Michigan,
that
was
the
Michigan's
men
and
women's
hockey
facility,
the
labahn
arena
in
Madison
Wisconsin,
which
is
the
Division
one
program.
A
They
also
have
dealt
with
the
John
McGinnes
student
Ice
Arena
in
Haughton
Michigan
division,
1
men's
hockey
program,
the
Pasadena
ice
skating,
Center
in
Pasadena
California
built
in
2011,
and
it
goes
on
the
AMSOIL
arena,
Duluth
Minnesota,
which
is
the
men's
and
women's
hockey
facility
Division
one
program,
the
Schwann
super
ranked
national
sports
center
in
Blaine
Minnesota,
which
also
has
year-round
ice
on
two
of
the
floors.
There
was
four
ice
rinks
built
on
this
one,
it's
the
largest
in
in
North
America.
Now
this
was
actually
came
as
a
recommendation
and
I
know.
Don.
A
R
Yes,
certainly,
you
know
from
our
standpoint
we're
we're
not
the
experts
for
the
ice
portion
and
that's
why
we've
we
brought
a
firm
like
Stevens
engineers
on
board,
and
they
will.
We
will
work
closely
with
them
to
make
sure
we
get
the
ice
and
the
building
functioning
the
way
they
need
to
function
for
the
way
you're
going
to
use
it
now.
Some
of
the
problems
that
we
found
with
the
humidity
in
some
of
these
buildings
and
that's
that's
kind
of
ties
in
to
what
we've
talked
about
you
know,
going
and
visiting
these
and
figuring
out.
R
R
They
also
did
the
ice
facility
up
in
Aberdeen
in
2003,
I,
believe
and
so
so
they're
well
aware
of
what
it
kind
of
takes
to
to
make
all
that
work
and
that's
part
of
what
we
do
when
we've
got
a
kind
of
specialized
area
and
a
building
is
we'll
bring
somebody
on
board
who
has
the
knowledge
and
will
work
closely
with
them
to
make
sure
our
portion
works
in
harmony
with
their
portion.
So
that's
just
you
know,
kind
of
the
beginning
of
the
process
and
that's
where
we'll
get
to
right.
A
I
did
want
to
touch
base.
Also
it's
just
a
little
bit
from
Gary
I
know
that
most
of
you
probably
do
know.
Gary
Stanley
who's
worked
on
the
police
station
I
believe
one
of
the
fire
stations
here
in
town.
Numerous
projects
started
RSA
in
I'm.
Sorry,
before
RSA
spent
22
years
with
TSP
in
Sioux,
Falls
became
a
partner
in
1976.
A
So
if
you
didn't
know
who
Gary
was
that's
just
kind
of
a
little
bit
of
a
bio
on
him,
so
here's
what
I'm
going
to
do
I'm
going
to
open
it
up
for
Justin
for
any
questions
there
will
need
to
be,
as
I
said,
Justin.
Probably
some
adjustments
to
that
contract.
You
know
because
we
will
we
will
go
out
and
look
at
CMA
our
you
know
we
had
for
some
reason
the
one
got
in
there.
It
shouldn't
have
been
it
at
this
particular
point,
so
we
probably
will
not.
A
Probably
we
will
go
out
and
get
the
bits
on
the
CMA.
Our
Bruce
I
want
to
just
comment
on
that.
You
were
instrumental
in
bringing
that
CMA
are
in
on
the
on
our
community
center
and
I.
Think
it
worked
out
extremely
well.
I
thought
it
was.
It
was
just
an
amazing
thing:
I
was
very
much
against
the
CMA
are
at
first,
but
after
hearing
and
listening
and
see
how
it's
gone.
That's
where
I'm
at
so
I
think
this
is
a
project,
even
though
it's
eight
million
dollars.
A
It's
not
a
twenty
two
million
dollar
Community
Center,
eight
million
is
a
lot
I
think
it
would
serve
very
well
for
a
CMA
R,
so
I'm
going
to
open
it
up
for
discussions
and
I
would
also
say
I
know,
there's
some
people
here
that
are
familiar
with
ice
that
have
worked
on
the
project
with
us
over
and
over
and
over
for
months
and
months
and
months,
because,
like
I
say
one
like
you
said
in
vote
from
this
size
to
this
size
back
to
this
size
and
and
where
we
are
today,
I'll
open
it
up.
Yes,.
K
R
That's
a
that's
a
question
that
it's
always
at
this
point,
tough
to
say
where
we'll
end
up
once
we
get
to
that
point,
I
will
say
up
until
this
point.
You
know:
we've
been
working
with
great
construction
and
they've
been
they've,
been
kind
of
keeping
updated
with
the
numbers.
As
far
as
you
know,
getting
getting
budget
numbers
put
together,
calling
subcontractors
and
staying
on
top.
That's
that's
how
this
numbers
kind
of
came
about
up
to
this
point,
so
we
haven't
been
doing
a
lot
of
the
estimating
ourselves.
It's
been
through
a
contractor
when.
K
R
That
depends
on
what
it
is
I
guess
you
know
if
it's
something
that
was
an
oversight
in
the
field
that
got
missed
during
construction,
you
know
it.
It
depends
on
who
and
where
it
happened,
I
mean
if
it's,
if
it's
an
out-and-out
omission
on
the
plans
that
needed
to
be
taken
care
of,
then
we
cross
that
bridge
with
the
city.
R
When
we
get
there,
I
will
say
from
past
experience
working
with
the
city
on
our
projects,
including
the
police
department,
the
fire
station
and
all
those
public
projects
very,
very
good
track
record
of
not
getting
into
those
situations.
You
know
other
than
a
few
minor
hiccups
here
or
there
I
think
you
know
we
try
to
pride
ourselves
me
especially
being
from
the
area
and
and
running
with
these
projects
and
making
sure
you
know
and
nothing's
perfect,
but
we
certainly
try
to
do
our
best
as
a
company
when
it
comes
to
something
like
that.
So.
R
E
R
A
I,
don't
think
we're
able
to
do
that
because
we
have
a
smaller
ice
rink
right
now
then,
but
there
are
some,
maybe
well
you
guys
could
help
me
out
in
the
back.
There
come
on
up
I
know
that
we
aren't
going
to
use
the
the
backer
boards,
but
there's
probably
some
other
things
within
there.
I
know
speaker
systems
stuff.
S
Like
that
Jack
Rasmussen,
our
current
arena
is
five
foot
shorter
than
a
normal
standard,
rink
plus
the
the
boards
that
we
have
now
I,
don't
know
if
we
could
even
take
him
out
because
they're
sold
and
there's
actually
holes
in
them
right
now
and
I
think
just
moving
them
would
probably
destruct
them
and
they
were
actually
built
for
outdoor
roller
hockey.
They
weren't
made
for
an
ice
arena
and
that
company
is
long
out
of
business.
So,
even
if
we
were
to
wreck
what
we
have
not
we'd
have
to
construct
something
from
scratch.
S
S
The
only
thing
that
I
know
that
we
really
want
to
take
as
the
new
sound
system
that
we
fundraise
it
and
got
last
year
and
I
put
in
other
than
that.
There's
not
a
lot,
that's
going
to
be
transferred,
and
that
still
would
only
be
enough
for
one
arena.
The
other
one
we'd
have
to
come
up
with
another
sound
system.
A
S
C
S
In
the
beginning,
we
probably
changed
it
four
or
five
times
to
get
this
I
mean
if
you,
the
members,
our
committee,
we
literally
have
been
in
hundreds
arenas
and
that's
one
thing
when
you
enter
an
arena
all
day
long,
you
look
at
what's
what
you
like
and
what
you
don't
like,
and
we
kind
of
laid
this
out
how
we
wanted
it,
and-
and
even
one
of
our
members
is
a
referee,
and
you
always
want
the
referee
to
have
a
backdoor
to
get
out.
So
he
doesn't
have
to
go
through
the.
S
It's
just
little
things
like
that.
That
makes
a
big
difference
in
arena
when
it
really
welcomes
you,
you
know,
and
so
we
really
tried
to
move
the
room
zone.
You
know
when
we
first
started.
The
rooms
were
just
laid
out
not
at
all,
not
what
we
want.
We
really
move
things
around.
A
lot
tried
to
get
the
seating
where
we
wanted
it,
the
lobby,
you
want
it
nice
and
open
it's
for
people
congregating
in
and
out.
S
So
in
the
beginning,
we
really
were
heavily
involved
once
we
got
it
to
where
we
like
this,
where
we
wanted
it,
then
we
just
kind
of
lay
idle.
Until
today,
I
know
I
talked
to
Don
last
week
about
this
and
and
I
was
concerned.
You
know
we
want
this
to
move
forward
really
badly,
but
the
last
thing
we
want
to
do
is
build
something.
That's
gonna
put
us
in
a
corner,
I
mean
we
waited
so
long
for
this
I.
Don't
want
it
to
be
wrong.
S
C
S
A
A
I
A
C
A
M
M
That
you
mentioned
humidity
because
that's
a
big
deal
in
the
hockey
rink
a
curb
facility
has
humidity
problem,
so
our
locker
rooms
primarily,
is
where
we
have
the
humidity
problem
and
requires
a
lot
of
cleanup
every
year,
just
to
keep
them
safe
and
so
I'm
glad
that
Stevens
is
involved.
I
don't
know
if
they
include
the
climate
control
and
he
made
it
eater
or
whatnot
yeah.
H
I've
got
a
couple
questions:
yeah,
Justin
I'm,
the
guy
behind
the
scenes,
probably
expected
me
to
come
with
some
questions.
I
am
big
supporter
of
this
project.
I
really
wanted
to
go
forward
as
soon
as
we
can
I
do
have
some
questions,
though,
when
we
built
the
multi-purpose
facility,
the
big
rec
center
I,
along
with
others,
promoted
that
project
throughout
the
community.
H
The
mayor
and
I
made
some
joint
sales
calls
if
you
will,
and
just
promoting
that
facility
and
I
really
enjoyed
doing
that,
because
I
had
so
much
confidence
in
what
we
were
doing
and
I
know
that
some
people
sitting
up
here
put
a
lot
of
effort
into
that
process.
It
was
well
vetted
out
and
I
could
I
could
promote
that
project
with
a
hundred
percent
confidence
we're
doing
the
best
we
can
when
I
went
up
and
took
the
tour
of
the
facility
you
walk
around
and
you
you
don't
grasp
what
goes
into
design
I.
H
World-Class
facility
up
there
are
we
going
to
get
a
hundred
percent
right.
I,
don't
think
that's
possible.
We're
good
I
think
we're
going
to
be
close
and
I.
Think
where
you
get
all
the
big
things
right.
I
mentioned
that
because
no
offense
to
your
firm
I
know
it's
a
reputable
firm,
I've
researched.
You
guys
it's
a
long-standing
history.
We've
done
good
work
for
the
city.
I
am
concerned
that
we
don't
have
it.
You
tell
me
if
I'm
wrong,
but
in
building
and
designing
a
hockey
facility.
H
You
look
at
the
reason
why
GLG
got
selected
for
the
multi-purpose
facility.
It
was
their
experience,
I
believe
it
was.
They
had
shown
they
had
done
this
before
and
they
they
knew
that
type
of
facility
I'm,
not
convinced
that
Aris
they
can
do
that
or
isn't.
As
that
experience
again,
good
firm,
reputable
firm,
not
in
question,
done
great
work
for
the
city,
but
you
can
have
some
great
engineering
firms
are
working
with
and
I've
been
told.
Stevens
is
the
best
in
the
business.
R
Is
our
first
arena
and
just
to
go
back?
I
should
say
our
first
Cerreta,
but
let's
just
go
back
to
what
Steve
had
mentioned.
Our
company's
founder,
Gary
Stanley
has
been
in
the
business
for
50
years,
and
you
know
Mara
Thorson
named
off
some
of
the
larger
arenas
he's
worked
on
now.
They're
not
strictly
ice
arenas,
but
they
do
have.
They
do
in
some
cases
hold
ice
under
the
under
the
the
floor
as
far
as
as
as
doing
an
ice
arena
I'm
not
too
confident-
and
this
is
no
shot
at
anybody
in
this
state.
R
A
lot
of
good
architects
in
the
state
I
don't
know
if
any
architect
in
this
state
could
confidently
say
that
their
ice
facility
experts-
that's
just
the
nature
of
working
in
in
a
state
like
this,
where
you've
got
to
be
able
to
do
a
lot
of
things.
You
can't
specialize
on
one
thing,
so
that's
where
we
we
bring
in
these
experts
like
the
Stevens
engineers
and
and
we
work
closely
with
them
to
make
sure
we're
getting
that
portion
of
the
project
right.
The
the
building
itself,
we've
done
numbers
of
buildings.
R
This
size
are
bigger,
including
a
couple
recent
projects
in
Sioux
Falls
for
great
life,
50,000
square
foot
plus
multi-use
fitness
centers,
similar
to
your
rec
center,
including
pools,
including
turf,
including
all
of
this
that
are
very
successful
down
in
Sioux
Falls
and
just
opened
and
and
everybody's
really
excited
about
them.
So
short
answer:
no
we're
not
ice
facility
experts,
but
we're
willing
to
put
in
the
work
and
I
think
we
have
already
to
make
sure
we're
gonna
do
our
best
to
get
it
right
as
we
move
forward
and.
H
I
I,
don't
doubt
that
I
think
it's
Act
to
say
no,
that's
a
little
bit
of
a
risk
factor.
That's
just
how
I
look
at
it.
If
somebody's
done
10
ice
arenas,
they've
designed
them
they've
been
through
it,
they
may
be
seen.
We
could
have
done
that
a
little
bit
differently.
That's
rum
hung
up
a
little
bit
I'm
one
of
the
guys
that
was
involved
in
the
facility
south
of
here
told
me
7%.
Your
criteria
should
be
past
experience
and
ice
facilities.
H
F
R
Certainly,
and
that's
why
I
mentioned
we
will
be
working,
you
know,
you
know,
as
this
thing
moves
forward
and
in
a
for
for
brought
on
we're,
gonna
be
working
very
closely
with
them
during
the
design
process.
It
would
be
no
different
than
us
putting
a
pool.
We
have
the
same
kind
of
humidity
issues
when
we
put
a
pool
in
the
in
a
building
it.
You
know,
and
that's
where
we
we
work
closely
with
with
the
experts
for
the
pools.
That's
just
a
similar.
G
C
K
K
Every
case
they
do
not
have
internal
design
capability,
so
they
have
had
to
go
out.
What
we
have
found
is
advantageous
in
that
area
is
now.
We
had
our
aquatics
engineering
firm
that
was
under
there
contract
under
jail,
G's
contract.
That
is
telling
us
this,
and
what
we
were
able
to
do
is
identify
areas
within
their
their
design
and
their
recommendations
that
jail,
Jia's
found,
don't
work
or
that
there
might
be
concerns
with
and
I
think.
K
That's
the
one
thing
that
you
might
not
get
if
you
haven't
done,
that
is,
they
know,
they've
had
issues
with
other
products
and
other
projects
that
they've
had
before
they
know
what
some
of
those
issues
are,
so
it
does
help
in
the
overall
design
and
that
kind
of
helped
us
weed
out.
Some
of
that
probably.
K
C
K
Again,
that's
kind
of
like
what
we
found
with
the
the
rec
center
was.
We
had
to
be
able
to
contains
not
just
building
the
pool
and
what
makes
the
pool
work.
The
HVAC
people
were
absolutely
critical,
they're,
probably
as
critical,
but
more
critical
in
this
case
haven't
had
experience
with
ice.
Then
these
guys
are
I.
G
A
G
Just
say
this
you
know,
and
and
when
we
did
the
Community
Center
we
did
it.
We
had
a
pretty
arduous
process
where
we
interviewed
a
lot
of
these
folks
and
every
most
everyone
that
came
down
to
these
are
the
architects
were
experienced
in
building
that
type
of
facility
and
of
course,
stemming
costs
came
into
play
as
well,
but
we
did
look
at
their
capabilities
and
the
history
what
they
had
done
in
the
past.
A
I
C
C
G
A
K
A
And
then
we
had
a
8ya
or
was
it
AEI
Shelley?
You
wrote
the
checks:
AEI,
hey
II,
S
out
of
Sioux
Falls
ace
AE,
something
Len,
Len
chemnitz,
then
Len
chemnitz
I,
believe
came
in
with
the
design
forest,
and
that
also
came
in
at
about
16
million
dollars
and
when
we
told
him-
and
they
understood
where
we
were
at
for
for
our
budget-
that
came
back
and
really
was
to
sheet
size.
But
you
couldn't
hardly
have
any
seating.
Anything
and.
G
I
just
want
to
mention
another
thing
too,
and
that
is
that
we've
got
this
eight
million
dollar
estimate
and
that's
I'm
assume
coming
from
you
and
perhaps
some
communication
with
great
construction.
Is
that
correct
right?
One
thing:
we
also
learned
in
the
process
that
you
know
Mike
I.
The
mayor
we
went
through
with
the
community
center
was
that
the
earlier
you
can
get
a
cma
are
involved
in
these
things,
the
better
off
you're
going
to
be
it
getting
more
of
an
actor
estimate.
G
G
Said
do
you
want
to
get
somebody
involved
right
away
on
that
estimate,
because
architects
are
terrible
at
giving
us
a
good
estimate
now.
I
will
say
also
that
in
this
camp
there
we
get
a
little
history
with
some
of
this
do
when
you
go
back
to
our
event
center
that
this,
this
kind
of
thing
can
happen,
we're
okay,
it's
going
to
be
a
million
bucks
and
then,
when
it
finally
comes
down
to
it,
we
haven't
got
a
lot
of
accurate
information
or
data
all
centered
on
Jesus,
sorry,
dudes.
G
D
T
R
R
S
T
G
A
A
R
G
A
A
C
R
K
B
A
A
Of
thing
right,
because
we
had
had
some
people
that
came
on
board
late
in
the
game
said
no,
we
have
to
have
3,000
seats,
we
have
to
have
a
Junior
Hockey
League
here
and
and
or
is
a
junior
Pro
whatever
that
was,
and
they
wanted
it
at
3,000
the
building
actually
spiked
up
to
three
three
rinks.
You
know
we
had
to
bring
it
back
down
into
reality,
so
there
is
not
3,000
seats
in
there
as
at
one
time,
even
the
seating
had
reclining
seats
and
yeah.
It
got
pretty
fancy
so.
K
K
A
Yeah,
actually,
what
this
would
do
with
1850
seats,
the
the
state
hockey,
if
I'm,
not
mistaken,
you
have
to
have
1500
seats.
We
thought
if
we
didn't
go
to
this
particular
range
at
some
point
in
time.
The
larger
cities
are
going
to
have
more
seats
than
us
and
they're
gonna
change
that
number
on
us
and
they'll
move
it
to
1600
seats
or
1700
seats
or
1,800
seats.
So
we
want.
We
went
to
1850
that
we
could
use
this
thing
for
so
we're
actually
a
couple
hundred
seats
bigger
than
what
is
a
state
mate
takes.
L
So
I'm
kind
of
looking
at
this
and
I'm
and
I
know
that
there's
been
some
questions
in
regard
to
past
experience
in
in
regard
to
building
a
facility
like
this
and
a
couple
things
that
I
and
again
I
know
you
have
early
plans,
there's
there's
things
that
change,
but
a
couple
things
I
look
at
is
I,
think
your
cost
estimates
are
low
and
that's
having
come
from
st.
Olaf
College,
where
we
were
looking
at
putting
a
rink
on
campus,
having
managed
and
assistant
manager
inks
in
the
United,
States
I
think
also
you're.
L
A
L
But
looking
at
the
fact
that
you
know
you
are
trying
to
get
an
outside
consultant
in
I
would
suggest
for
the
city
to
protect
itself
and
try
and
manage
costs,
because
again,
I've
only
lived
here
about
a
year,
but
having
interacted
a
little
bit
with
mr.
Danforth
on
the
construction
that
was
done
on
19th
and
some
of
those
things.
Mike
would
agree
that
you
know
we
we
don't
always
get
to
see.
The
whole
picture.
A
A
What
do
you
want?
What
do
you
guys
want
to
do?
I'd
like
to
see
us
be
able
be
able
to
start
moving
on
the
ice
at
a
point
in
time
here,
where
you
know
we
would
like
to
get
a
CMA
are
on,
so
we
have
a
guaranteed
maximum
price
so
that
we
know
we
aren't
going
to
go
above
and
beyond
that.
I
will
tell
you
that
Dustin
from
from
the
gray
construction
has
been
involved
in
this
from
the
very
very
beginning,
as
they
would
be
as
a
cm
RCM
er.
A
This
would
not
be
as
a
design-bid-build
project,
so
I'm
looking
for
some
guidance
on
this
I
think
that
we
have
a
great
site
selected.
We
we
understand
I'll
be
over
by
the
ball
diamonds.
It
would
be
nice
if
we
could
get
through
some
design
period
and
get
this
done
and
and
either
start
late
fall
or
early
spring.
A
A
But
in
the
end,
like
I,
said
early
on,
there's
there's
an
additional
350
people,
kids
that
use
this
facility
besides
hockey,
so
we
have
to
you
know,
and
we
had
those
people
into
and
remember
John
they
were
in
there.
We
had
numerous
discussions
with
them
on
what
they
were
looking
for
on
ice.
You
know,
because
there's
two
different
needs
here:
there's
there's
the
the
public.
Well,
three
different
is
actual
public
for
just
open
skating.
We
have
the
hockey
and
then
we
have
the
the
figure
skaters.
And
so
it's
a
big
deal
mayor.
E
A
A
K
A
A
A
K
A
You
know
because
you're
gonna
look
at
them
as
in
consulting
service,
no
I
think
I
think
what
you're
saying
is
that
they
would
be
a
consultant
for
us
and
a
consultant
for
our
s.
I,
don't
know
why
you'd
want
to
double
up
pay
twice:
I,
think
if
the
architect
and
and
our
firm
are
the
city
works
together
on
consulting.
Would
that
not
be
suffice?
A
K
Well,
they
can't
they
have.
They
can't
have
two
bosses,
they
have
to
be
working
for
one
body
or
the
other
right
I
would
agree,
then,
and
if
they
work
for
us,
that's
kind
of
like
our
owners
rep
that
we
had
with
tegra
they
work
specifically
for
us
and
not
for
the
architect
or
in
the
engineering
firm.
So
they
may
eventually
work
for
them.
K
But
my
question
was
this:
is
is:
is
it
possible
I,
don't
know
how
how
important
it
is
that
this
decision
be
made
tonight
versus
our
next
council
meeting,
because
to
me,
it'd
be
interesting
to
be
on
the
phone
with
Stephens
who's,
obviously
done
a
lot
of
this.
What
they
make
their
living
at
find
out
from
them.
What
they
feel
is
important
from
the
needs
of
an
architect.
How
important
is
it
historically.
K
That
you
get
somebody
that
knows
that
that
has
gotten
a
history
in
building
facilities
for
ice
and
Don
I.
Think
that's
where
you're
probably
going
it
I
personally
I
think
it
can
work.
It's
the
the
team
you
assemble
is
so
critical
to
these
things,
and
if
there
is
that
concern
and
if
we're
going
to
go
and
consider
Stephens
as
the
consultant,
why
don't
we
take
a
pause
on
this
decision
for
until
the
next
meeting
and
have
the
conversation
outside
of
RSA
and
say?
K
K
A
A
H
A
G
A
K
We
kind
of
had
this
same
discussion
with
the
the
pool
people
we
did
way
back
when
when
we
were
picking
an
architect,
it
was
kind
of
like
do.
You
know
that
this
is
a
different
animal
from
the
community
center,
the
community
center.
It
was
much
more
multifaceted
than
what
this
is
a
lot
of
different
elements
to
that.
This
really
its
purpose
in
this
building
is
one
thing
and
it's
it's
ice
and
ice
management,
and
everything
goes
with
that
and
in
the
bodies.
K
So
to
me,
I
think
it's
a
it's
an
easier
blend
of,
maybe
not
having
as
much
experience
than
it
would
be
if
that
other
facility
in
my
mind,
but
I
will
tell
you
that
the
one
thing
that
we
we
did
do
was
exactly
what
I'm
suggesting
we
do
with
Stevens.
Is
we
had
phone
calls
then,
outside
of
the
the
discussions
with
the
architects
with
the
pool
people
and
said?
Okay,
where
we
at
what
do
we
need
to
do
and
that's
where
we
ended
up
settling
on
the
that
company
for
our
our
choice
of
contractors.
A
A
A
P
A
Okay,
I'm
gonna
move
on
thanks,
Josh
Justin
and
all
you
ice
people
here
it
is
July
we're
talking
eyes,
it's
all
good.
Okay,
let's
move
on
number
eight
consideration
of
change
order,
number
one
to
the
contract
with
Bates
construction
company
incorporated
on
the
Amdahl
wetland,
complex
project,
increasing
the
contract
amount,
four
thousand
six
hundred
and
ninety
dollars,
so
Roger
Phillips
up-to-date
on
this
thing,
I.
U
The
contract
has
gone
very
well.
The
job
is
nearly
complete
just
doing
the
final
paperwork.
Now.
The
reason
for
the
change
order
is
that
the
the
structures
that
we
built
to
retain
and
slow
down
the
water
to
make
these
wetlands
it
was
designed
with
Class
C
riprap,
which
is
the
big
jagged
granite
stones.
We
put
them
in
a
pasture
setting
and
the
landowners
concern
is
if
an
idiot
cow
runs
through
it.
Is
it
going
to
break
leg.
C
U
A
U
U
Is
in
Grant
County
right
on
the
border
of
Laura,
Township
I,
believe
it's
a
wet,
constructed
wetland
project.
That's
in
one
of
the
drainage
systems
that
dumps
directly
into
the
Big
Sioux
River.
Its
purpose
is
to
retain
a
small
amount
of
water
to
create
wetlands
so
that,
as
the
drainage
comes
off
the
neighboring
farm
fields
about
three
sections
worth
there's
a
couple
of
animal
nutrient
systems
in
the
area.
Typical
farming
exercises,
as
that
water
comes
in,
it
has
a
chance
to
slow
down
drop
the
solids
out
and
the
wetland
plants
utilize.
A
A
O
I
just
wanted
to
show
an
overview
approaching
the
lake
on
highway
20
and
the
lakeshore
lunker's
restaurant
is
right
here.
This
is
a
water
quality.
We're
that
was
put
in
about
15
years
ago
and
on
the
river
itself
is
another
where
that
was
put
in
on
in
1940
ish,
which
controls
the
ordinary
high
water
level
of
Lake
Camp
Eska
that
we're
is
set.
The
top
of
the
weir
is
the
ordinary
high
water
level,
and
so
water
comes
down
the
river
and
trickles
over
the
top
of
it.
O
That
was
the
low
spot
when
it
was
constructed,
but
it
has
been
breached.
Water
gets
around
it
and
water.
That's
happened
throughout
our
history
on
several
different
occasions.
Most
recently
it
was
repaired
about
2004
sometime
in
there.
Shortly
after
while
it
was
done
in
conjunction
with
the
construction
of
the
water
quality
weir,
which
is
set
about
half
a
foot
higher,
and
it
has
a
fish,
not
not
a
fish
trap,
but
fish
can
come
and
go
as
they
please.
O
A
But
and
I
also
want
to
touch
on
the
on
the
to
the
right
of
the
weir.
That's
currently
there.
That's,
where
the
actual
breach
took
place,
so
I
believe
HDR
did
a
study
back
in
2009
5
and
they
came
up
with
a
certain
dollar
amount
and
and
what
HDR
said
is
that
we
need
to
protect
our
lake
with
that,
we're
there,
whether
it
be
they're
closed
them
both
up
or
bring
it
further
down
the
river
a
Mike.
Well.
A
A
I
L
O
O
You
can
look
and
see
the
footprint
of
where
the
big
Sioux
River
has
been
in
the
past
and
that
typically
rivers
changed
course
during
high
flow
periods,
and
since
this
original
survey
and
design
was
done
in
2005,
we
have
had
two
high
flow
years.
We
had
flood
years
in
2010
and
2011
and
we
don't
know
what
shaped
the
channels
in
we
can
see
that
breach
is
dramatic.
And
if
you
look
back
at
earlier
photos
you
can
see
it,
but
it's
not
nearly
as
pronounced,
and
so
as
water
flows
through
it.
O
A
A
A
A
A
A
U
A
Q
So
the
basic
premise
is
the
breach.
That's
happening
around
that
old
Weir
is
allowing
the
river
and
the
lake
to
uniformly
go
below
the
established
elevation
that
they
wanted
to
impose
on
it
by
having
the
we're
there.
So,
in
other
words,
it's
it's
kind
of
like
when
you
build
a
a
moat
as
a
child
along
the
lakeshore,
and
you
build
your
wall
and
you
dig
a
hole
that
state
keeps
water
in
and
then
a
wave
comes
along
and
it
knocks
down
part
of
your
wall
and
all
your
water
runs
out
of
it.
O
A
So
I
guess,
where
I'm
at
you
guys
I
wanted
you
to
understand
that
there's
a
breach,
there's
a
breach.
That's
been
there
for
quite
some
time.
Hdr
did
the
study.
It
could
be
we're
from
$125,000
up
to
$400,000
I
think
they
need
to
look
at
this
again.
I
think
HDR
will
come
back
and
they'll
they'll
update
theirs
and.
C
A
K
O
K
O
K
O
K
K
O
O
O
No
new
weird
would
require
new
permits.
We
probably
would
have
trouble
getting
a
new
we're
constructed
we're
allowed
to
maintain
the
wear
by
plugging
the
holes
that
or
the
breaches
the
breaches
are
just
holes
where
water
escapes
around
the
weird
we're
not
building
another
we're
per
se.
What
we're
talking
about
doing
is
a
plug,
but
we
have
to
do
that
at
the
level
of
the
top
of
the
weir
everywhere,
because
if
you
don't
do
it
everywhere,
it's
going
to
find
the
low
spot
and
go
around
that
has
to
be
the
low
spot.
O
O
C
O
Short,
so
I
think
so
we
need
permits
to
do
this,
but
it
is
maintenance
if
we're,
if
we're
just
plugging
the
hole
that
allows
water
to
escape
around
the
existing,
where
that
is
considered
maintenance.
We're
not
building
a
new
where
we're
repairing
the
breach
around
an
existing
where
and
that
we
can
get
speedy
permits
on
how.
G
C
O
O
D
O
A
Yeah,
so
my
suggestion
to
to
the
council
tonight
is
that
we
actually
go
in
there
and
actually
build
that
that
dam,
I
guess,
is
what
you'd
call
it
and
get
that
done
in
a
lower
water
year,
like
we've
got
and
I've
talked
to
Shelly
about
this
one
of
the
reasons
why
we've
used
contingency
funds
and
why
we
have
them
there.
I
can't
I
really
think
that
this
is
something
we
should
do
for
the
lake
and
to
protect
this
lake
body.
I.
A
A
O
I
K
I
know
we've
hit
that
point,
and
is
that
point
absolute
or
can
a
request
go
back
to
request
for
a
lower
lake
level
and
keep
the
gates
closed
until
we
mean?
Is
it
an
absolute
there's?
Just
no
discussion,
I
understand
that
that's
the
point
that
was
established,
but
can
we
go
back
and
say,
okay,
I
know
this
is
where
it's
at
in
the
agreement.
Can
we
do
this
because
I
really
don't
understand
what
good
it
does
out
any
of
this
to
open
those
gates
up
a
nightmare.
I
heard
that
was
two
weeks
ago.
It.
A
O
I
A
K
A
V
U
I
really
don't
think
that
it's
gonna
make
a
whole
lot
of
difference,
whether
the
gates
are
open
or
not
as
to
where
the
level
of
the
lake
is
going
to
end
up
being
because
of
the
dry
year
because
of
the
drought
situation
that
we're
in
because
of
the
sands
and
gravels
that
that
line
the
entire
Lake.
You
know
everyone.
F
U
C
H
U
O
A
K
O
K
K
U
O
Coming
correctly,
that
first
flush
comes
when
they're
still
frozen
ground
conditions.
We
may
have
ice,
which
would
prevent
the
full
closure
of
the
gate.
I
mean
we
could
put
it
down
as
far
as
ice
would
allow
it,
and
that
would
help,
but
I
mean
trying
to
operate
these
gates
when
the
ice
isn't
out
yet,
which.
O
A
C
A
W
Do
you
handle
it
well?
First
of
all,
I
mean
we're
deeply
saddened
by
the
events
that
have
taken
place
and
I
think
it
highlights
the
danger
of
our
job
and
I
want
to
just
thank
the
community.
We've
had
an
such
an
outpouring
of
support
from
the
community
I
mean
so
many
treats
and
thank-yous
and
I
mean
you
know.
One
of
our
core
values
is
selfless
service,
so
we
don't
do
our
job
for
accolades
or
credit,
and
so.
B
W
So
I
I
do
I
do
want
to
thank
you,
guys,
the
council
and
the
mayor
for
your
support,
as
well
as
the
community.
It's
been
incredible,
Watertown
isn't
immune
to
any
of
these
acts.
I
mean
we're
fortunate.
We
have
a
safe
community,
but
we're
not
immune
to
it.
Just
over
the
weekend,
for
instance,
I
mean
several
domestic
violence
calls
a
gentleman
throwing
two
grams
of
methamphetamine
in
the
sewer
and
taking
off
running
you
know
any
one
of
those
incidents
could
turn
bad
in
a
quick
hurry.
W
So
you
know
we
train
really
hard
to
practice
officer
safety
and
we
do
have
a
maybe
there's
an
increased
hyper
vigilance,
but
we're
always
training
for
officer
safety,
and
you
know
we're
I,
think
the
tragedies,
although
they
are
tragedy,
it
just
reaffirms
our
commitment
to
the
community
and
we'll
still
run
towards
that
danger
to
serve
this
community.
So.
A
What's
it
is
a
tough
job,
you
know
and
you
come
up
to
a
car
and
any
pull
on
first,
it's
just
something
you
know
speeding
or
something
like
that.
You
know
some
of
your
training
I
see
I,
see
when
you
come
up
to
a
window.
You
don't
just
walk
over
to
the
window,
say:
hey
buddy,
you
were
speeding,
you
know,
I
mean
you,
you
have
you
have
protocol.
You
have
things
that
you
do.
You
check
check
the
hood
or
the
trunk
first
and
see
if
it's
see
if
something's
weird
going
on
in
there.
A
W
E
W
C
F
Anybody
ever
has
the
thought
of
going
on
a
ride-along
I
did
that
what
Tim
just
said
is
it's
kind
of
amazing?
How,
when
you
watch
the
computer
in
the
car,
everybody
knows
where
everybody's
at
and
a
lot
of
its
just
driving
by
to
make
that
presence
known
that
you
know
there
is
another
officer
in
the
area
so
and.
F
A
W
W
A
D
A
H
A
Q
City
s
yeah,
the
city
will
need
to
relocate
some
sanitary
sewer
mains
in
advance
of
the
roundabout
project,
which
is
scheduled
for
2018
and
actually
we've
actually
now,
if
I
can
get,
the
design
done
have
an
alternate
path
to
do
that.
Work
under
the
construction
projects,
so
I'm
trying
to
get
the
engineering
designed
in
time
to
include
it
during
the
same
year
instead
of
it
in
advance.
But
right
now
we're
trying
to
get
to
that
goal.
So.
Q
Q
Primarily
they're
concentrating
on
the
paving
efforts
between
6th,
Avenue
and
10th
right
now.
The
tentative
schedule
is
to
try
to,
by
the
end
of
the
month
of
July,
have
that
completed
up
to
10th
Avenue,
and
they
could
still
be
on
pace
with
that.
However,
recent
rain
showers
could
impact
that
schedule,
but
the
idea
was
is
that
they
would
be
able
to
eliminate
the
detour
once
they
reached
the
tenth
Avenue
going
north
and
then
they're,
also
working
on
the
intersection
of
14th
and
18th,
and
some
of
that
stuff
to
the
north.
Q
K
On
a
side
note
on
that,
I
was
that
up
in
that
area
last
week,
and
they
one
of
the
emergency
response.
Crews
was
coming
from
west
to
east,
on
14th
towards
highway
81
needed
to
go
north
and
the
way
that
was
set
up.
They
couldn't
get
there,
they
got
blocked
in
that
intersection.
They
couldn't
the
equipment
they
couldn't
get.
It
turned
there.
A
Okay,
I
just
wanted
a
touch
base
on
this
is
the
ball
fields
out
there.
The
five
complex
that
we're
putting
up
I
was
out
there
today
and
they're
getting
most
of
all
the
concrete
poured
on
worthy
sun
shades
and
all
that-
and
you
know
the
batting
cages-
all
that's
all
getting
done,
but
what
you've
seen
in
the
different
color
we
added
another
ring
on
there.
One
closer
to
the
concession
stands:
those
will
be
all
ringed
and
red
as
you're
coming
into
the
complex
that
I
just
wanted.
A
I
A
That
are
seated
the
other
three
should
be
done
by
the
end
of
the
week.
They're
currently
watering
three
times
a
day
to
make
sure
that
this
the
seed
is
coming
in
okay,
very
concerned
about,
if
we're
going
to
have
a
hundred
degree
weather
here
this
next
week
to
plant
that
I,
don't
know,
I'd
almost
like
to
see,
if
that's
the
case,
to
wait
till
after
that
heat.
A
A
Nothing's
anything
I
think
we
should
wait
till
after
that
hot
hot
weather
other
than
three
hundred
thousand
gallons
a
day
of
water.
You
know
right
so
I
think
I
think
maybe
that's
something
that
should
be
discussed
with
with
the
contractor
on
that,
but
I
just
wanted
to
show
you
that
is
going
to
be
a
little
bit
of
different
colored
concrete
out.
There
I
think
is
a
red
we're
still
waiting
for
the
roof
to
come
in
the
color
on
the
roof.
It
hasn't
showed.
That
would
be
a
was
it
of
bronze.
I
B
G
Yeah-
and
you
know
I
get
to
look
in
if
you
look
around
town.
One
of
the
concerns
was
that
they
want
to
put
trees
in
there.
Cuz
I
was
original
plan.
You
don't
want
to
put
trees
in
there
because
there
just
might
not
be
enough
surface
area
there
for
water
for
the
roots.
But
if
you
look,
I
mean
right
outside
this
building
and
we
you've
got
a
maybe
a
six
foot
diameter
opening
for
water
to
get
to
the
roots
of
some
of
the
trees
that
we've.
I
G
I
Q
She
helped
us
focus
on
the
plantings
in
there
and
I
guess:
I
I
would
agree.
There's
probably
I
just
happened
to
have
this
inmate
in
front
of
me,
but
there's
about
four
islands
that
probably
could
accommodate
trees
better
than
the
remainder,
but
so
there's
four
of
them
that
are
decent
sized
islands.
We
could
have
that
discussion
at
our
next
meeting.
Yeah.
A
F
G
A
Wheat,
so
exactly
so,
I
just
wanted
to
touch
base
on
that.
For
you
that's
coming
along
extremely
well,
the
community
center
just
I
know
we
got
more
things
to
do
yet
tonight,
but
the
community
center
is
coming
along.
Wonderful
we've
been
up
there
three
four
times
in
the
last
couple
of
weeks,
they're
laying
tile
the
pool
is
coming
along
great
they're,
painting
right
now
up
there.
So
if
you
get
a
chance,
if
you
can
hook
up
on
a
tour
up
there,
I
would
encourage
that.
It's
just
really
nice
and
I
know.
A
Mike
and
Bruce
have
been
very
involved
and
in
the
process
up
there
and
it's
going
very
well
Hobby
Lobby
I
just
wanted
to
mention
to
you
that
they
got
all
their
curving
done
for
their
parking
lot.
They
will
be
it's
kind
of
weird
guys,
but
they're
gonna
put
the
parking
lot
in
here.
Hopefully,
by
the
end
of
this
week
it
should
all
be
done
and
then
they're
going
to
come
in
that
they
have
a
construction
company
that'll
come
in,
do
the
footings.
A
The
footings
will
be
made
almost
like
a
u-shape
they're
going
to
be
building
the
walls.
Normally
you
remember
when
they
did.
The
gauge
walls
for
the
community
center
took
like
three
weeks
to
to
cure
these
cure
in
three
days
and
they'll,
build
them
on-site
and
then
they'll
stand
them
up
and
they
they
don't
weld
them
in
like
when
we
got
the
community
center.
They
welded
those
up
these.
Actually
they
pour
a
a
compound
in
the
footings,
stand
them
up
and
it
bonds
to
that.
A
So
it's
a
little
different
process
that
they
use,
but
that's
coming
along
really.
Well,
they
told
me
I
today
that
they
expect
the
building
up
within
a
hundred
and
ten
days
they
should
have
it
completed.
I,
don't
know
if
that
meant
the
insides
and
everything
but
110
days.
They
should
have
that
done
so
I
thought
I'd
just
bring
you
up
to
date
on
that.
It's
kind
of
fun
to
watch
lays
on
member
reports.
Anything
anybody
wants
to
share.
I
do
need
to
go
into
executive
session.
It's
on
personnel
issues
and
I
do
not
expect
anything.
A
Shellie
expect
anything,
don't
know
it's
kind
of
a
crapshoot.
So
if
you
want
to
hang
out
you
can
you
don't
hit
the
road
I?
Look
for
a
motion,
a
second
for
to
go
into
executive
session.
I
got
most
of
my
brew.
Second
by
Randy,
all
in
favor,
say:
aye,
okay,
we're
we're
back.
I
will
look
for
a
motion
and
a
second
to
deny
the
request
of
sick
leave
motion
by
Beth.
Second,
by
Mike
any
questions.
Hearing
none
I,
look
for
counsel
action,
all
those
in
favor
say:
aye
opposed
motion
carried
okay,
guys
at
this
time.