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From YouTube: How to Bridge the Gap Between Web3 & Traditional Businesses in the Carbon Markets -Joseph Hargreaves
Description
Building on-chain products and platforms is one thing, but how do we actually take these to market and at scale? The talk would look at some of the key friction points to overcome when working with larger traditional organizations and how to overcome them
- Sustainable Blockchain Summit LATAM 2022 - https://sbs.tech/
A
A
Now
what
I
want
to
talk
to
you
about
today
is
how
to
bridge
the
gap
between
web
3
and
traditional
businesses
within
the
carbon
markets,
but
very
quickly
about
fallow
we're
a
exchange
for
buying
selling
and
trading
carbon
credits
built
for
developers
with
developers
in
mind
now
before
I
get
into
the
presentation
itself.
I
want
to
ask
a
few
questions
of
the
room,
firstly,
who's
here,
because
they
want
to
solve
decarbonization.
A
They
want
to
be
supporting
decarbonization
around
around
the
world,
absolutely
who's
here,
because
they
want
to
increase
biodiversity
globally
who's
here,
because
they
are
interested
in
facilitating
the
transfer
of
wealth
between
developed
to
developing
nations
absolutely
now.
These
are
all
existential
issues
that
are
wider
than
just
web
3,
and
that
is
the.
Why?
Now,
if
we
look
at
the
the
web,
3
Market
the
impacts
of
web
3
on
carbon
emissions
and
I
think
it's
been
touched
on
already,
it's
limited.
A
If
you
look
comparatively
to
wider
Industries
or
larger
marketplaces,
and
so
we
really
need
to
think
about
how
we
get
these
web
2
actors,
where
a
lot
of
the
carbon
impact
is
onto
these
web3
platforms.
How
we
bridge
that
Gap,
now
I've
tried
to
distill
some
of
the
learnings
from
fallow
into
A's
and
s's.
A
Someone
did
mention
that
it
actually
looks
a
bit
like
asses,
so
apologies
for
that,
but
it
was
a
bit
too
late
to
change
at
this
stage,
but
what
I've,
what
our
learnings
have
been
I've,
really
been
around
external
comms
and
product.
Now
this
isn't
an
exhaustive
lift
up
left
list.
Obviously,
I've
only
got
15
minutes,
so
I'd
love
to
discuss
with
anyone
if
they've
got
any
other
things
that
we've
missed
there
afterwards.
So,
let's
get
into
it
now
approach
The,
Wider,
Market
early.
A
It's
very
easy
to
underestimate
how
important
it
is
to
communicate
at
any
stage
of
your
organization,
but
especially
when
you're
early
on
now,
we've
identified
that
web
2
is
where
the
majority
of
the
impact
is
going
to
be
so
we
need
to
be
talking
to
them.
We
need
to
be
speaking
to
the
people
that
are
going
to
be
buying
your
product,
utilizing
your
software
and
asking
questions
about
the
model
itself.
A
Who
are
we
serving?
Why
are
we
serving
them?
What
impact
does
it
have?
What
responses
are
we
getting
when
we're
talking
to
these
individuals
or
organizations?
Are
there
any
risks
that
they
see
in
blockchain,
and
how
do
we
overcome
them
off
the
back
of
this?
You
listen
and
adapt.
It's
fallow,
for
example,
have
spoken
to
200
plus
developers,
all
the
Registries
that
you
can
think
of
all
the
market
actors
that
are
around,
and
a
lot
of
this
is
validated
and
also
invalidated
a
lot
of
the
product
ideas
that
we've
had
appreciate
non-commercial
entities.
A
Now,
when
I'm
talking
about
non-commercial
entities
here,
I'm
talking
about
high
leverage
actors.
Now,
what
I
mean
by
that
is
your
wef,
your
world
bank,
so
on
and
so
forth,
now
they're
one
point
of
contact,
but
have
hundreds,
potentially
thousands
of
other
contacts
that
you
can
utilize
and
go
through
now,
what's
great
about
that
is
that
you
have
this
one
partnership
that
opens
the
doors
to
many
many
others,
but
also,
if
they're
working
with
you,
then
you
have
the
benefit
of
their
already
validated
respect
or
credibility.
A
What
we
need
to
be
doing
as
a
group
is
having
conversations
outside
of
web
3
having
conversations
with
traditional
or
Legacy
Market
actors
and
really
talking
about
the
benefits
of
what
we're
doing
and
really
just
demystifying
I.
Think
we've
already
had
a
couple
of
comments
here
about
education
that
we
need
to
demystify
web
3
and
demystify
what
benefits
that
it
can.
A
It
can
bring
and
don't
just
think,
ngos
like
at
thallow
we're
working
with
Bayes,
which
is
the
Energy
Group
energy
in
in
energy
industry,
in
the
UK
government,
but
also
I,
think
maybe
the
Colombian
Automotive
industry
or
or
industry
buddies.
These
are
high
level
highly
respected
organizations
that
you
can
work
with
next
always
look
to
collaborate
realize
that
you
can't
be
all
things
to
all
people
conquer
through
collaboration.
A
I
think,
is
one
of
my
favorite
terms
that
we've
been
working
on
through
the
businesses
finding
people
that
are
better
than
you
at
certain
things,
but
also
understanding
your
strengths
and
a
lot
of
that
will
come
through
web3.
A
lot
of
that
will
be
your
blockchain
knowledge
or
your
the
innovative
ideas
that
you've
been
working
towards
and
play
a
small
part
in
a
much
bigger
project
find
a
place
that
you
fit.
A
A
The
right
Partnerships
will
always
give
you
an
edge
and
some
of
the
Partnerships
that
we've
got
in
the
room
today.
I
mean
we've
been
able
to
develop
fantastic
initiatives
from,
and
it
will
always
come
back
to
you
as
well,
if
say,
you're,
working
with
Traders
or
mrv
organizations
them
coming
back
to
you
and
talking
and
identifying
that
you
are
the
person
to
speak
to
around
blockchain
or
whatever
it
may
be.
Then
you're
always
going
to
be
ahead
of
the
pack
now
building
with
Integrity.
So
now
we're
on
to
the
asses
the
the
product.
A
Specifically
now
one
of
the
things
that
I've
noticed
and
some
of
the
mistakes
that
we
were
making
early
on
was
around
focusing
too
much
on
blockchain
sustainability.
First
has
always
been
one
of
the
driving
points
for
us
talking
about.
Why
we're
doing
this?
Why
we
all
put
our
hands
up
before
and
understanding
that
sustainability
has
to
be
The?
Driver
blockchain
is
just
the
tool
to
facilitate
scale.
A
Growth
and
participation
know
your
audience
as
well,
so
understand
that
when
you're
building
the
who,
who
are
you
building
for,
is
it
other
people
in
the
carbon
markets
in
the
web
three
space
Sorry?
Or
is
it
wider
Legacy
actors
that
don't
really
have
a
full
grasp
of
the
carbon
the
web
3
space
and
tell
it
the
blockchain
piece
accordingly?
A
Next
security
Now?
This
has
been
fundamental
to
what
we're
building,
because
some
of
the
actors
that
we
want
to
work
with:
Are
banks,
large
trading
organizations,
large
institutions
and
liquidity
providers
that
are
looking
to
work
with
us
on
a
large
large
scale.
But
they
need
to
understand.
They
need
to
be
confident
that
your
platform's
secure
that
you've
got
kyc
in
place.
They're
not
going
to
be
purchasing
carbon
credits
from
North
Korea,
for
example,
whether
you
are
able
to
be
custodians
from
for
carbon
credits
or
even
FCA
or
SCA
SEC
regulation.
That's
coming
up.
A
We
need
to
be
ahead
of
the
game
and
what
you
need
to
do
for
this
is
work
with
key
security
partners
and
banking
Partners
to
alleviate
the
risk
not
just
for
yourselves
but
for
the
people
that
you're
going
to
be
working
with
I
do
believe-
and
this
is
a
small
point,
but
I
think
decentralization
can
make
this
a
little
bit
harder.
A
kind
of
side
point
to
this
is
decentralization
should
be
the
end
goal,
not
the
starting
point.
A
We
need
to
be
removing
friction
points
from
the
whole
process,
and
this
can
involve
owning
custodianship
wallets
for
carbon
credits,
for
example,
or
is
cryptocurrency
necessary
to
purchase
and
engage.
Can
you
on-ramp
an
off-ramp
on
behalf
of
those
clients?
Again,
it
very
much
depends
who
you're
talking
to
and
who
that
audience
is,
but
it's
again
about
removing
these
friction
points
and
making
it
easy
for
The
Wider
markets
to
come
on
board.
A
The
next
thing
one
of
one
of
my
favorite
is
sneakiness
and
what
I
mean
by
that
is
getting
people
to
work
with
web
3
without
them
really
realizing
it.
Now,
one
of
the
the
cool
ideas
that
have
been
out
there
is
stepping
where
you
get
steps
and
you
earn
rewards
for
for
walking,
essentially
in
cryptocurrency
to
begin
with.
But
then
you
can
off-ramp
now
we're
doing
something
very
similar
at
fellow.
So
you
get
rewards
for
certain
activities
in
the
marketplace.
A
They
will
be
in
the
fellow
token,
but
rather
than
unrumping
or
off-ramping,
these
particular
tokens
for
USD
or
whatever
it
may
be.
We're
incentivizing
people
to
utilize
those
tokens
in
the
platform
so
staking
pools,
for
example,
or
engaging
in
forwards
projects
where
people
can
purchase
forwards.
Projects
with
fallow
tokens-
and
this
way
is
kind
of
called
experiment.
A
Now
this
has
been
super
exciting
because
we're
here
with
some
of
the
developers
biofix,
who
have
provided
some
of
the
liquidity
and
then
the
biocarbon
registry,
who
again
both
based
in
Colombia,
who
are
we're
building
this
two-way
Bridgewood
and
we're
looking
forward
to
launching
this
in
November.
It's
super
exciting,
because
what
it's
going
to
be
able
to
do
is
bring
carbon
credits
unchain
and
off
chain
so
again
engaging
those
web
2
actors
or
traditional
carbon
Market
players
and
really
open
up
the
market.
A
For
some
exciting
new
developments,
we
hope
this
will
be
used
as
a
standard
for
for
future
Registries
and
other
registries
as
they
go
through
the
moratorium.
But
it's
in
a
super
exciting
time,
and
these
are
high
quality
high
impact
Registries
that
just
perhaps
aren't
as
well
known
as
the
others,
and
we're
really
excited
to
bring
this
forward.